€7.50 CHRISTMAS 2019
In print•online•everywhere!
CHRISTMAS 2019 CREATIVEHEADMAG.COM
! e m i t y It’s pla COLOUR TO THRILL EVERYONE THIS SEASON…
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Tempting
TRANSFORMATIONS
WELLA PROFESSIONALS NO STRINGS ATTACHED COLOUR OFFERS BEAUTIFUL COLOUR WITH MINIMAL COMMITMENT 001_Cover Xmas NEW3.indd 3
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Hair by Robert Eaton, Wella Professionals UK & Ireland technical director. Make-up by Lucy Flower. Styling by Clare Frith. Photography by Ben Ottewell
“I love quick colour services as they open doors for so many types of clients. No Strings Attached Colour is quick, affordable and low commitment. Mixing is super-simple and it’s perfect for those who want to experiment as well as colour-shy clients you’ve been trying to win over, or even those in need of a quick colour refresh”
FORMULATIONS
FORMULA A
9g Koleston Perfect ME+ 10/95+1g 0/65 10ml Welloxon Perfect 1.9% Pastel Developer ● 10ml INVIGO Post Color Treatment ● ●
FORMULA B
20g Koleston Perfect ME+ 10/95 full head and hairline ● 20ml Welloxon Perfect 1.9% Pastel Developer ● 20ml INVIGO Post Color Treatment ●
1 part Koleston Perfect ME+ 1 part Welloxon Perfect 1.9% Pastel Developer 1 part INVIGO Post Color Treatment
Get the look ROBERT EATON, WELLA PROFESSIONALS UK & IRELAND TECHNICAL DIRECTOR
FORMULA C
10g Koleston Perfect ME+ 9/04 10ml Welloxon Perfect 1.9% Pastel Developer ● 10ml INVIGO Post Color Treatment ● ●
ROB’S TOP TIP
STEP ONE – CHOOSE
STEP TWO – SECTION Section the hair
Leave a small section of the hairline to finish your application. This will create a point of interest and soften the result
STEP THREE – MIX AND APPLY
STEP FOUR – DEVELOP
STEP FIVE – RINSE
Choose your colour and shampoo the hair
One part Koleston Perfect ME+, one part Welloxon Perfect 1.9% Pastel Developer, one part INVIGO Post Color Treatment
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CR EATIV E HE AD AD VE RT OR IAL
No Strings Attached Colour from Wella Professionals allows you to transform your client in just 10 minutes. Hair is infused using Koleston Perfect ME+ then deeply conditioned for a gorgeous finish. It’s the ultimate in cost-effective colour services, ideal for tempting the colour-shy or offering a twist on a regular client’s look.
Develop for between five and 10 minutes
No need to shampoo, simply rinse and style
@wellahairuk #WellaColour #ColourFlirt
Wella Professionals 24/10/2019 10:04
Refresh FOR SUCCESS
REINVIGORATE YOUR COLOUR MENU, LEARN NEW SKILLS AND ADVANCE YOUR COLOUR CREATIONS WITH THESE INSPIRING WELLA COURSES
Colour Clinic
Book in for an appointment to the Colour Clinic and enjoy an advanced craft session with a Wella technical educator to solve any colour conundrum you might have. The oneon-one sessions will diagnose and prescribe the perfect formula to help you create colour you can’t quite crack. HOW? Bring your client and complete the colour service at the Wella Studio and get bespoke recommendations and specific guidance for the perfect finish. WHO? Any confident stylist or colourist frustrated by a colour challenge they can’t overcome.
Master Color Programme
This course has transformed the lives of thousands of colourists across the globe, helping them grow their professional skills and business. It takes six to nine months to complete and is designed to elevate you from a good colourist to an industry-leading colour creative. Stretch your creative mind and gain practical skills to give your salon colour business a serious boost. HOW? It’s taught through a mix of face-to-face sessions with top educators supported by the innovative eEducation online platform. WHO? You need a minimum five years’ colour experience and to have completed Essential Colour, Corrective Colour and Creative & Freehand Colouring courses.
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CR EATIV E HE AD AD VE RT OR IAL
Dom Capel
Colour Genius
This is an opportunity to push your creativity beyond its current limits and expand your skillset with of-the-moment techniques. Learn how to effectively match colour placement to haircut, face shape and skin tone and get to know the trending colour palettes to stay ahead of the competition.
Jayson Gray
WHO? If you’re competent with colour but itching to challenge yourself then Colour Genius is for you.
Leonardo Rizzo
HOW? A two-day interactive course with head blocks as well as live models in interactive workshops.
Colour Masterclass
This Master Craft course is all about exploring editorial colour. Think fashion-forward techniques from magazines and on stage. This is your opportunity to have your creativity sparked by top colourists including Clayde Baumann, Edward Darley, Robert Eaton, Siobhan Golden and Jayson Gray. HOW? A one-day course of interactive tutorials and demonstrations including workshops with live models. WHO? Anyone who is in need of some inspiration or those looking to move into more session or editorial work.
VISIT EDUCATION.WELLA.COM OR CONTACT YOUR LOCAL WELLA STUDIO FOR MORE INFORMATION 001_Cover Xmas NEW3.indd 6
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Fancy a
CHANGE? NO STRINGS ATTACHED COLOUR IS SIMPLE. IN JUST THREE STEPS YOUR GUEST CAN HAVE EVERYTHING FROM A NEW COLOUR TO A REFRESH. BUT DON’T JUST TAKE OUR WORD FOR IT…
“It’s an exciting opportunity to grow our business because not every client wants to commit – and not everyone has time!”
“It’s given us an opportunity to attract younger clients with smaller budgets and more desire for colour experimentation”
“This service is sheer luxury for tired hair that’s lacking colour, shine and lustre. My team love getting involved!”
LEANNE FERGUSON, STARLIGHT, INVERURIE
DYMPNA COYNE, BELLISSIMO, GALWAY
SARAH MASON, SARAH MASON PROFESSIONAL, GALWAY
DISCOVER HOW NO STRINGS ATTACHED COLOUR CAN TRANSFORM YOUR BUSINESS AND THRILL CLIENTS. CONTACT YOUR WELLA PROFESSIONALS SALES REP OR CALL YOUR LOCAL WELLA STUDIO: LONDON – 020 3650 4700 MANCHESTER – 0161 8342645 DUBLIN – 01 416 0900 @wellahairuk #WellaColour #ColourFlirt
Wella Professionals
DISCOVER THE PRODUCTS AT UK.WELLASTORE.COM 001_Cover Xmas NEW3.indd 7
24/10/2019 11:56
CREATIVEHEADMAG.COM MAGAZINE
EDUCATION
EVENTS
INSPIRATION
CREATIVE HEAD STORE
COMPETITIONS
EXCLUSIVE
Exploring the link between image and attitude, CHAINED by Alex Azurmendi evokes the spirit of Spain’s ‘cani’ culture
In conversation with… Sarah Mason. Press play on the latest in our series of films, where we chat all things huerelated with Wella Guest Artists
creativeheadmag.com
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Get the date in your diary – The Coterie returns on 27 January 2020 with a London line-up hot enough to thaw even the most winter-numbed creativity
creativeheadmagofficial
Disappointing. Disrespectful. And downright sub-standard. Stay tuned on 18 November as Ky Wilson opens the doors to a unique event…
@creativeheadmag
22/10/2019 10:04
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FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK 020 7391 7440 Customersevice.uk@revlon.com IRELAND 018869300 Customerservice.ire@revlon.com REVLONPROFESSIONALUK
AQUAMARIS COMPLEX Eksperienceâ„¢ is the first professional talassotherapy range that transforms salon rituals into exclusive moments of relaxation and well-being. Highly effective treatments for the hair and scalp have been formulated with pure sea spring water and other scrupulously selected ingredients of marine origin. Embrace our philosophy based on the SEA, SCIENCE and the SENSES.
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Welcome to your personal hair Eksperience
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01/10/2019 12:48
Editor’s letter
20 40
22
It’s lucky that we thrive on being busy here at Creative HEAD, because what a hectic few months it’s been! In September we hosted the Most Wanted and The It List Awards in London, a glittering affair celebrating the very best in British and Irish hairdressing, where Lloyds Hair lifted the Best Salon Team trophy and Dylan Bradshaw was crowned an Exceptional Stylist legend (find the full list of winners on page 14). There have been plenty of other chances for Irish hairdressers to show off too, from the ALFAPARF Milano Fantastic Hairdresser Awards to the Wella TrendVision Award UK and Ireland final – catch up on all the latest on page 44. And, of course, we’ve just hosted our first ever Salon Smart Dublin. It was a whole day of business networking filled with inspirational speakers and enlightened discussion. Turn to page 22 to absorb some of the wisdom shared from the sessions, and then start thinking about how you can make 2020 your most successful year yet. Have a wonderful Christmas – try to get some downtime during the rush – and I’ll see you in the New Year!
Anna Samson, Editor
anna@alfol.co.uk
08
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creativeheadmag.com
creativeheadmagofficial
JOIN US! Earlier this month, our business networking event, Salon Smart, made its Dublin debut (see page 22)! We talked digital, solved salon dilemmas, debated industry concerns and delivered sound business advice from a variety of Irish and British experts in the know. Whether you came and want more or missed it and wish you hadn’t, don’t despair – on 29 and 30 March 2020, Salon Smart returns to London. So if you want to re-energise business body and mind, we suggest you secure your place now. Find out more about Salon Smart and all of our other events at creativeheadmag.com/events
@creativeheadmag
CREATIVE HEAD IRELAND
07/11/2019 14:33
CONTACT US
Ph: 056 883 3808 Mob: 086 699 5003 Email: info@irishhairfed.com www.irishhairfed.com DOWNLOAD OUR APP
BECOME A MEMBER WE ARE STRONGER TOGETHER
REPRESENTING THE IRISH HAIRDRESSING INDUSTRY - SINC E 1974 -
WHO ARE WE? The Executive Committee is made up of Salon owners and respected Educators in our industry. The IHF is a a voluntary organisation. WHAT DO WE DO? 1. Your VOICE & REPRESENTATIVE to government 2. Educate 3. Competitions 4. Support 5. Networking - being in business can be a lonely place but when you are involved with the IHF you always have someone to call and by attending our events you get to meet with like minded salons and owners who can offer endless support.
1. YOUR VOICE We are the leading representative of hair salons in Ireland. We give you a voice at local and national level with government. 2. EDUCATE We run an affordable Education programme for EVERYONE even non members, (members get a discount.) 3. COMPETITIONS We support Team Ireland at European & International level. STAR TEAM / GENTS STAR TEAM Is an initiative for apprentice hairdressers and barbers in the industry. CHAMPIONSHIPS The IHF hosts the IHF National Hairdressing Championships with the much sought after titles of: • Hairdresser of the Year • Barber of the Year • Trainee Hairdresser of the Year 4. SUPPORT The IHF Supports salons and owners on an ongoing basis with updates including Employment law, trainee and stylist guidelines 5. NETWORKING The IHF is a community.
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Christmas
WHAT’S INSIDE €7.50 CHRISTMAS 2019
In print•online•everywhere!
CHRISTMAS 2019
The best methods for you and your salon to approach and treat one of the most difficult subjects to bring up with clients
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28/10/2019 11:30
ON THE COVER Hair by Robert Eaton for Wella Professionals
SCENE
Wella TrendVision Award unveils new legends, the Great Lengths Awards return to wow Dublin and the ALFAPARF Milano Fantastic Hairdresser Awards amazes all
RISING STAR
EDITOR
DIGITAL DESIGNER
CLASSIFIED EXECUTIVE
CONTRIBUTOR
ONLINE AND DIGITAL ASSISTANT
SPECIAL PROJECTS INTERN
ANNA SAMSON DEBORAH MURTHA
COMMERCIAL EDITOR EVE WAGSTAFF
ART DIRECTOR
NICK JABBAL
CHIEF SUB EDITOR ADAM WOOD
EVA VESTMANN
KELSEY DRING
ONLINE AND DIGITAL EDITOR
ALISON ROWLEY
EDITOR IN CHIEF
AMANDA NOTTAGE
creativeheadmag.com
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COLOUR TO THRILL EVERYONE THIS SEASON…
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44 Hayley Davies of Society Salons reveals her hair hopes and dreams
10
CREATIVEHEADMAG.COM
HAIR LOSS
34
It’s playtime!
DAVID HAMMOND BELLA PETERS
SPECIAL PROJECTS MANAGER JENNY BROOKS
SPECIAL PROJECTS DIRECTOR JOANNA ANDERSEN
PUBLISHER
CATHERINE HANDCOCK
creativeheadmagofficial
Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.
Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.
WRITE TO US AT:
Creative HEAD Ireland 21 The Timberyard, Drysdale Street, London, N1 6ND +44 20 7324 7540 anna@alfol.co.uk
@creativeheadmag CREATIVE HEAD IRELAND
07/11/2019 14:36
PROGRESS PREPARE AND BUILD FOR THE FUTURE
29 & 30 MARCH PARK PLAZA LONDON RIVERBANK HOTEL
TICKETS WEEKEND PASS £295 plus VAT PAIR OF WEEKEND PASSES £450 plus VAT DAY PASS £100 plus VAT Terms and conditions apply, visit creativeheadmag.com/salonsmart
BOOKING NOW VISIT CREATIVEHEADMAG.COM/SALONSMART
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CALL +44 (0)1434 610944
07/11/2019 15:03
Angie Dromgoole of Zeba Hairdressing
R+CO EXPANDS TO IRELAND
CULT HAIR and styling brand R+Co has landed in Ireland, distributed by Xpert Professional in exclusive partnership with Rebel Beauty Brands. To celebrate, the brand founded by hairdressing legends Garren, Howard McLaren and Thom Priano, teamed up with Image Magazine Ireland to host a launch party at the Grayson Hotel in Dublin, which also saw Alex Keville announced as the first member of the R+Co Ireland collective.
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Packed with plaits at LFW
Images courtesy of ANTI, BaByliss PRO,ghd, Leonor Grey, L’Oréal Professionnel, TIGI and Wella Professionals
Bora Aksu
Sharon Wauchob
Erdem
Mark Fast Preen
Paula Knorr
FOR THE FIRST time ever, Creative HEAD’s business networking event, Salon Smart, hit Irish shores in partnership with L’Oréal Professionnel. For 13 years the event has taken place in London, inspiring salon owners to get the best out of their businesses. But at the Radisson Blu in Dublin, Irish hairdressers came together to learn from each other. Speakers including the teams from Lloyds Hair and Zeba Hairdressing raised important issues such as the black market, chair rental and education. Delegates also found out about the latest innovations from L’Oréal Professionnel, before a special closing act. Having launched a product line and two salons together, Paul Percival and Adam Reed are going their separate ways and spoke about their work with refreshing honesty. Turn to page 22 for the full round-up
Sam McKnight at Halpern
SALON SMART ARRIVES IN DUBLIN
Matty Bovan
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
House of Holland
The edit
THIS SPRING/SUMMER London Fashion Week celebrated dressed hair and quirky, individual touches. S/S20 began at Mark Fast with elaborately braided ponytails designed by TIGI European session director Maria Kovacs. Braids were also big news at Bora Aksu, with twin plaits designed by Tina Outen for L’Oréal Professionnel, and spiky single plaits at Erdem, created by Most Wanted Session Stylist Anthony Turner for L’Oréal Professionnel and Dyson. Braiding featured at the Preen by Thornton Bregazzi show, where Eugene Souleiman for Wella Professionals focused on individualised styles. The Fashion For Relief show saw Johnnie Sapong’s Leonor Greyl team also opt for lots of individual styles, as did Adam Reed for ghd at House of Holland. Meanwhile we saw the opposite effect at Sharon Wauchob under Neil Moodie for L’Oréal Professionnel’s watchful eye, as male and female models embodied modern androgyny with poker-straight, sleek hair. Accessories caught our eye at Paula Knorr as ANTI’s Nick Irwin used nonchalant placements of trinket-like clips and headbands for a cool-girl feel. Elsewhere, super-long ponytails got two extreme treatments – Sam McKnight’s were crimped to perfection using the Ceramic Crimping Iron from BaByliss PRO for Halpern. While Syd Hayes for BaByliss PRO was joined by Redken global creative color director, Josh Wood, getting their hands dirty at Matty Bovan as ponies were dipped in Farrow & Ball paint, the perfect contrast to the dreamy blonde hues.
CREATIVE HEAD IRELAND
05/11/2019 14:03
#CHedit MY months
AHEAD
What Christmas has in store for CATHERINE HEALEY The winners
CROWN HAIR AND BEAUTY
Viennese whirl for Goldwell Vienna – home of opera, Mozart and numerous other creative endeavours, felt like the perfect setting for Goldwell’s 2019 Global Zoom finale, which included the Color Zoom competition, open to Irish salons for the first time. Among salons attending were The Orange Room, Black Amber, The David Marshall Academy, Red Apple Hairdressing, Black Angel Hair Salon and Biba Hair Salon, hosted by distributor Trinity Salon Partners. It proved to be a poignant event, with the announcement that this would be the last Global Zoom, with a new, revamped experience to be unveiled in 2020. Singapore scooped Color Zoom gold in the New Talent and Partner categories, while Russia claimed gold for Creative Colorist. More than 3,000 guests from across the world saw the new HAIR | Color | Style brand statement, a style bible for Goldwell’s coming year, as well as launches from Goldwell, KMS and Oribe, and the latest acquisition, tool brand VARIS.
NEW HAIR CONFEDERATION UNVEILED THE HAIR AND BEAUTY Industry Confederation (HABIC) has been launched with the aim of representing, supporting and promoting the sector and combatting the black market. The nonprofit body aims to highlight the economic contribution the sector makes, which has been valued at €2 billion – similar to the value of the Irish motor industry. At the launch, which was held at The Crypt in Christ Church Cathedral in Dublin, HABIC chief executive Margaret O’Rourke Doherty, said: “Organisations within the industry are no longer competing on a level playing ground, because many are being significantly undermined by a black market that is thriving.”
We have so many exciting things coming up to treat our clients this Christmas! We are planning a customer evening with prosecco, goody bags and lucky dip prizes, and going-out hair, make-up and cocktail packages. We’re extending our opening hours and doing a fundraiser for Down Syndrome Ireland as well.
DANIELLE GARDNER WILDFLOWER
We are in the middle of a renovation that will allow us more space. We’ve created a new toning zone at the basins and a colour therapy area for consultations. We’re also hosting a Wild Swap in Wildflower, where we will educate guests on fast fashion and how to repair clothes, and they can pick up a preloved item too.
CLUB ag.com/club creativeheadm
The class of #MWIT19 dine out THE WINNERS OF the 2019 Most Wanted and The It List Awards gathered together at the super-cool Coal Drops Yard in the redeveloped King’s Cross area of London to celebrate their achievements. A month to the day following the awards, the dinner at Hicce was a chance for the attendees to get to know their fellow trophy holders, including Legends Dylan Bradshaw, Sophia Hilton and Lloyds Hair. The group tucked into sharing plates, snapped Polaroid keepsakes and toasted their achievements.
CREATIVE HEAD IRELAND
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Digital Salon Group has launched in Ireland. This onestop shop helps salons get the most out of their online presence and deliver customised digital solutions including videos, apps and social media management. Visit digitalsalongroup. com for more
JOIN US! Become a member of the Creative HEAD Club and get six issues of the magazine for £10, along with the chance to win opportunities and exclusive giveaways.Visit creativeheadmag.com/store for more details 13
05/11/2019 13:44
10
SMASHING
MWIT! LADIES AND GENTLEMEN, MEET THE TRAILBLAZERS IN BRITISH AND IRISH HAIRDRESSING! THEY’RE THE LEADERS, THE MENTORS, THE PERFORMERS, THE CONTRIBUTORS, THE YOUNG ENTREPRENEURS, THE CREATIVE SUPERSTARS, THE SUPPORTERS OF LOCAL COMMUNITIES, THE SAVIOURS OF THE HIGH STREET. THEY ARE, OF COURSE, THE MOST WANTED AND THE IT LIST STARS OF 2019!
event
EXCLUSIVELY SPONSORED BY
THE RISING STAR
Callum McDonald Ruffians
THE FASHIONISTA Tom Gilling
Taylor Taylor London
THE ENTREPRENEUR Jennifer Linton Linton & Mac
THE VISIONARY Amelia Evans Hare & Bone
THE IT GUY
Jamie Benny Hare & Bone
THE IT GIRL
Sarah Black Linton & Mac
MW Ireland.indd 1
28/10/2019 13:56
2019 WINNERS NAMED
2019
INDEPENDENT STYLIST
AWARD FOR INNOVATION
CATEGORY SPONSOR
CATEGORY SPONSOR
Paula McCash
Tom Chapman
for The Lions Barber Collective
BEST NEW BOUTIQUE SALON
MALE GROOMING SPECIALIST
SESSION STYLIST
CATEGORY SPONSOR
CATEGORY SPONSOR
CATEGORY SPONSOR
douce
Cambridge & London
Fowler35
BEST SALON TEAM
CREATIVE TALENT
CATEGORY SPONSOR
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Lloyds Hair
Zoë Irwin
Waterford
John Frieda Salons
BEST LOCAL SALON
BUSINESS THINKER
CATEGORY SPONSOR
CATEGORY SPONSOR
Linton & Mac
Mark Woolley
Aberdeen
Electric Hairdressing
BEST NEW SALON
COLOUR EXPERT
CATEGORY SPONSOR
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Gina Conway Salons and Spas
Sophia Hilton
Wimbledon
Not Another Salon
BEST SALON EXPERIENCE
HAIR TREND
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Michael Van Clarke
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London
Anthony Turner
Darren Fowler
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HAIR ICON CATEGORY SPONSOR
Sam McKnight LEGEND Dylan Bradshaw Exceptional Stylist 2016/17/18
MWIT THE
AND IT LIST AWARDS SOUVENIR CREATIVE HEAD PRESENTS MOST WANTED
SUPPLEMENT #MWIT19
EARTH-SHAKAINKGING HEADLINE-MGING GAME CHAN FINAL ACTION FI ALL THE GRANDPR INT!) (THAT’S FIT TO
FOREVER! #MtheW201IT9 19 Grand Final through our
Relive with this special souvenir supplement (free e photos mor view to issue). Then head online o! vide ts ligh high the and watch
creativeheadmag.com/events
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CHRI STMA S SPEC IAL
The Trio sets from milk_shake combine shampoo, conditioner and the legendary whipped cream treatments, and are available in the silver shine or moisture plus editions.
RRP €37.99 +44 1392 354177
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Christmas The Kérastase three fulle ur at fe ts Coffre to target sized products pes. ty ir specific ha
0 RRP FROM €61.4 01 60 4 5918 k kerastase.co.u
Treat your clients like the queens they are with the Royal Dynasty SUPER STYLING deluxe gift set from ghd. This decadent gift includes the ghd platinum+ rose gold styler, which is complete with the latest heat styling technology for a flawless result every time. Its precise floating plates ensure minimal damage to the hair when straightening, waving or curling. Also, the ghd air hair dryer is decorated in rose gold accents, for a tool that’s as beautiful as the hairstyles it creates. The ionic technology reduces frizz, while a super-powerful motor slashes blow-drying time. It’s a Christmas miracle!
redken.co.uk 16
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schwarzkopfpro.com
Protect any colour clients with the Kerasilk Color Christmas bag from Goldwell.
trinitysalonpartners.ie
ghdhair.com
RRP FROM €45.69 01 604 5918
RRP €26.95 +44 800 526741
RRP €45 089 616 7665
RRP €364 +44 1924 423400
You’re spoilt for choice by Redken, with five Christmas gift sets laying on the compliments!
There are four BC sets from Schwarzkopf Professional; each one contains a shampoo, conditioner and a treatment in a cosmetic bag.
Bring on the twinkle with JOICO Stars of JOI Christmas gift sets, in four brand varieties. Santa, can we have Defy Damage, please?
RRP FROM €24.50 045 856490 xpertpro.ie
CREATIVE HEAD IRELAND
07/11/2019 14:37
#CHedit
Clients buying a Kitoko Oil Treatment from ASP get a free luxury cosmetics bag. Slick!
RRP €31 +44 1794 527111
STOCK OPTIONS
OUR PICK OF THE COOLEST CHRISTMAS GIFT SETS TO STACK ON SHELVES, AND STUFF IN SEASONAL STOCKINGS
asphair.com
The System Repair Gift Set from System Professional is perfect for sprinkling some high gloss shine onto fragile hair.
RRP €45.95 1800 246100 systemprofessional.com
Launched in 1994 by David Raccuglia, iconic male grooming MALE GROOMING brand American Crew is 25 this year. To celebrate this milestone, it has created three special Get the Look duo gift sets. Perfect for the man who has everything, these stocking fillers will deliver the gift of great hair for the coming year. Each set contains one of the American Crew pucks, plus a shampoo. Pick from the Fiber puck with 3 in 1 Shampoo, Forming Cream puck with Daily Shampoo or the pomade with Daily Moisturizing Shampoo. Stock them up and watch them fly off the shelves.
Pop these pouches, stuffed with L’Oréal Professionnel Serie Expert mini goodies, onto your shelves!
RRP FROM €12 01 604 5918
lorealprofessionnel. co.uk
RRP €22 EACH 01 886 9300 americancrew.com
Go green this Christmas with the Kemon Actyva bespoke beauty gift pouches, which are eco-friendly and treat hair with the TLC it deserves.
RRP FROM €32.95 045 856490 xpertpro.ie
CREATIVE HEAD IRELAND
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The Naturica Moisturizing Gift Pack from RICA comes with an ethically produced natural cotton bag and is stuffed with hydrating treats.
RRP €35 021 434 3436
The Moisture, Diamond and Reconstruction sets from ALFAPARF Milano are decadent gifts that come with a shampoo, conditioner and a liquid crystal treatment.
RRP FROM €28.50 045 856490 xpertpro.ie
hennessyhb.ie
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#CHedit
WHY DID YOU WANT TO BECOME A HAIRDRESSER? I always felt that hairdressing was where my creativity lies. I love that it puts me in a position that allows me to help people boost their self-esteem and feel happy, and I find this so rewarding. I like that no two days in the salon are the same, the diversity of clients and the constantly changing industry keeps things interesting.
HAYLEY DAVIES SOCIETY SALONS IRELAND AGE: 23
WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? I’ve really enjoyed my training – my progression from a beginner to a junior stylist under a great mentor and a fantastic salon team. I have completed the ALFAPARF Milano colour specialist course, which was a highlight because colour is a passion of mine. Last year I took part in the ALFAPARF Milano Fantastic Hairdressing competition, I was third in the Fantastic Junior category – a real accomplishment for me.
WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? In a position where I can educate as I love helping people to grow and I love sharing knowledge. I assist our weekly in-salon training and enjoy sharing colour theory knowledge and the techniques that helped me when I was training.
WHAT IS YOUR DREAM HAIRDRESSING GIG? To work alongside Sophia Hilton for the day. Sophia’s passion for hairdressing is infectious. Sharing and giving back knowledge is something she loves doing, I would love to inspire other trainees in the industry in the same way one day.
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CREATIVE HEAD IRELAND
07/11/2019 14:39
FULL OF WONDER
Forget those three kings, we have four queens bearing gifts this season... ghd Gatefold.indd 3
24/10/2019 10:02
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21/10/2019 13:20
CROWNING GLORY With the right tools any client can rule their look and feel like the queen they were born to be. The new Royal Dynasty collection from ghd is a celebration of all things beautiful, with sparkling rose gold gifts nestled in sumptuous burgundy vanity cases. Are you ready to make this Christmas one to remember?
ghd Gatefold.indd 1
21/10/2019 13:18
DELUXE D
Meet the most luxurious gi
DELUXE GIFT SET
This ultimate gift set features a majestic rose gold platinum+ smart styler and professional ghd air hairdryer in a luxury vanity case RRP £298 / €364
ghd Gatefold.indd 5
PLATINUM+ STYLER
This crown jewel comes set in rose gold, ready to revolutionise routines with predictive technology, in a luxury vanity case RRP £199 / €235
22/10/2019 09:58
DELIGHTS
us gift sets in ghd history…
GOLD STYLER
The iconic styler for proven results, given a seasonal upgrade with a chic rose gold sheen and a luxury vanity case RRP £159 / €179
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AIR HAIRDRYER
Blow your clients away with this sleek hairdryer, now with rose gold accents for a professional finish every day RRP £99 / €129
22/10/2019 09:56
GIFTING G
These luxury gift sets offer great value – sna
PLATINUM+ GIFT SET
ghd platinum+, paddle brush and a heat-resistant bag for a super-smooth finish RRP £189 / €225
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GOLD GIFT SET
ghd gold, paddle brush and a heat-resistant bag for that iconic ghd styling RRP £149 / €169
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– snap them up and see your sales spike!
CURVE GIFT SET
ghd curve creative curl wand, oval dressing brush, styling glove and a heat mat for beachy waves RRP £129 / €149
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CR EATIV E HE AD AD VE RT OR IAL
G GOALS
FLIGHT GIFT SET
ghd flight travel hairdryer in a protective carry case makes the perfect travel buddy RRP £59 / €65
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BOSSING IT
Enjoy the rewards you and your team deserve this Christmas These perfectly packaged gift sets are the ideal gift this Christmas – whether a present for family, friends, or yourself. No matter their hair type or length, every client deserves the royal treatment. BY ROYAL APPOINTMENT ONLY. DISCOVER MORE ABOUT THE ROYAL DYNASTY CHRISTMAS COLLECTION FROM GHD. FOR MORE INFO OR TO BECOME A STOCKIST, CONTACT YOUR GHD ACCOUNT MANAGER OR CALL +44 (0)1924 423400
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22/10/2019 09:56
AND GET SWITCHED ON TO COLOUR WITH CREATIVE HEAD TV!
ZOË IRWIN
JORDANNA COBELLA
ROBERT EATON
JAYSON GRAY AKA KARBON KYD
CLAYDE BAUMANN
Watch Creative HEAD editor,
Amanda Nottage, in conversation with a host of brilliant Wella colourists… only on Creative HEAD TV
CREATIVEHEADMAG.COM/TV CHTVpage_PAINT.indd 1
19/09/2019 11:34
#CHedit
Inside story MENSPIRE DUBLIN 2
The brand mission of MENSPIRE is to fuse premium male grooming with the level of service offered in women’s hair salons, and the latest outpost is in Dublin 2. Founder Glenn McGoldrick explains: “We actually decided to open two businesses. Our MENSPIRE Academy is right next door to the new salon. Essentially it was one massive premises that we made into two.” It took a year to fit out, with issues ranging from the discovery of asbestos to difficulties laying the floor. But the end result is a minimalist paradise, which reflects the Menspire philosophy: “Our brand is built around clean living and a healthy lifestyle and we want the clients to sense that. l like my salons to look as white and clinical as possible. This coupled with some greenery really makes for an organic and fresh experience.” Every last detail has been thought of, creating a stylish and uncluttered atmosphere where guests can relax. “We used a concrete wall on both sides of the premises which really looks smart with the high ceilings,” says Glenn. “We also used metal trays to hide the cables. All of that coupled with a smooth grey floor really looks fresh and modern. My favourite piece is the logo on the back wall – there’s nothing like brand awareness!”
HOT BUYS
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Mix it up with the Welonda Straight Styling Chair, which is upholstered in your choice of 40 colours and available in four different bases with fixed or adjustable backrest. RRP FROM €985 welonda.com
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JUST LIKE HONEY
The Luxury Double Shampoo Unit from Salon Ambience is now available in the ontrend honey hue, perfect for adding a pop of colour to your salon. PROMOTIONAL PRICE €2,959 (NORMALLY €3,699) capitalhairandbeauty.ie
CREATIVE HEAD IRELAND
07/11/2019 14:40
THE BUSINESS EDIT
THE IMPORTANCE OF
GIVING BACK THE POWER OF salons as a force for good has long been celebrated – we all know haircuts can change lives and hairdressers can become close confidantes. But some salons and initiatives are going above and beyond helping others, spreading positivity and winning over new clients in the process. For Jenny Byrne, owner of You’re Gorgeous Hair, working with local charities and businesses is incredibly important. “We always give gift certificates for every charity event, some for as much as €250. This helps the charity to push sales of tickets for their event, and as a business we get great marketing coverage from them,” she explains. “It also gives us an opportunity to grow our client base. It’s important to work with our local communities as they are your bread and butter.” At Kelly Leung Hair Design in Malahide, Co. Dublin, envelopes are kept in the salon for customers who are in a position to donate their used hair extensions to The Little Princess Trust, which makes wigs for young people with hair loss. “We work with hair all day long and we know just how important it is for people and their confidence,” say directors Beth Kelly and Emma Leung. “Hair loss is traumatic at any age but it’s particularly hard for young people. So it’s important to support The Little Princess Trust in any way we can.” “What struck a chord with us is that Great Lengths is the only hair extensions brand that can be donated after removal to The Little Princess Trust to make real hair wigs for children because it’s not chemically processed,” they add. “Encourage your clients to donate their extensions to the charity – it’s such a shame to see good hair go in the bin when it could make a real difference and provide a wig made of real hair to a child in need.” Beauty in All its Forms is a joint initiative from ALFAPARF Milano and
CREATIVE HEAD IRELAND
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Down Syndrome Ireland, where salons train adults with Down Syndrome as hairdressing assistants. “Since I’ve been given the opportunity to teach the course it has changed my outlook on life in a very positive way as the students are so expressive and enthusiastic when it comes to learning new skills,” explains Ger Hand, technical manager at ALFAPARF Milano. “There are many reasons why salons wish to get involved in this programme, but the key point is that they feel it’s very important that everybody is given opportunities in employment.” John Mulligan from Kilmacow near Waterford is one of the participants who secured employment as an assistant at Lloyds Hair. “The training was great and I learnt lots – how to fold towels, cleaning and washing hair,” he explains. “Getting a job with Lloyds Hair has made me feel happy and confident.” This year marks the 50th birthday of salon group Peter Mark, and the team wanted to observe the occasion by hosting the Petermarkathon. Each salon was tasked with finding a way to raise funds for The Alzheimer Society of Ireland. “We wanted to do something that would give back to the communities we work in and, of course, mark our 50th year in a really positive, impactful way,” explains Louise Keaveney, director at Peter Mark. “Getting teams to pick the ways to help really resonates with them so they will support it 100 per cent.” Doing charity work and integrating your salon into the local community doesn’t just benefit the recipients of your goodwill – your salon team will be stronger for it, and you can promote your salon at the same time. “Don’t sit and wait for new guests to come to you,” says Jenny Byrne. “We all know that not every stylist is fully booked every day, so why not utilise their time by giving back and helping them grow their clientele?”
LIFE LESSONS
LISA ECCLES ZINC HAIR
Be patient. Training takes time but it’s worth it. Then when you qualify the real work begins. Never stop trying to be better. Our industry is constantly evolving and if you don’t attend courses and consistently try to improve yourself, you will either be left behind or become bored and lazy. Reach out to your peers and network. Try and link up with other salon owners for advice and understanding. It can be a lonely place as a salon owner, and without the support I received from others I probably would have given up. Listen to every bit of advice given to you but make your own decisions. If someone gives you advice, the chances are it’s because they have experience in that area. This doesn’t always mean it’s going to be right for you and your business but it can help your decision making. Get involved in your industry. One of the best things I ever did was join the Irish Hairdressing Federation. It offers amazing events and a support network.
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GET T R A SM
USINESS B ’S D A E H E IV IME, CREAT T T S IR F Y R E TO DUBLIN E M A C , T FOR THE V R A ALON SM S , T N E V E G IN NETWORK For more than a decade Salon Smart has been an iconic event in London, thanks to its mix of candid discussions and business know-how. And this year it came to Dublin for the first time, giving Irish salon owners the opportunity to experience this unique event. Hairdressers flocked to the Radisson Blu Royal Hotel for a day of networking, learning and inspiration, exclusively sponsored by L’Oréal Professionnel. With an all-star line-up of business trailblazers from across Ireland and the UK, no topic was off limits as stories of successes and failures were shared with laughter and tears along the way…
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CREATIVE HEAD IRELAND 07/11/2019 10:35
#SalonSmartIRE
“I REALLY ENJOYED IT, I GOT LOADS OF INFORMATION AND LOVED HOW RELAXED THE WHOLE EVENT WAS” ANNMARIE HIGGINS, CARBON HAIR DESIGN SEE MORE PICTURES from Salon Smart – check out our Facebook albums at facebook.com/creativeheadmag
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23 07/11/2019 10:36
A T A WH ! P U LINE-
HANKS TO T , G N A B A H IT WENT OFF W IN L B U S TALKING… D U T T R O A G M O S H N W O L EE THE FIRST SA SPEAKERS. S F O E L B M E S LE EN THE INCREDIB
“We are the experts. It makes me angry that bloggers have more of a voice than us. That’s what pushes me forward” SABRINA HILL, OWNER OF KOPPER HAIR SALON, CORK
With three businesses under her belt that have all rapidly expanded thanks to social media, there isn’t much Sabrina doesn’t know about digital presence. When the opportunity came in 2004 to take over Kopper Hair Salon, Sabrina took it. Realising the potential online, she grew a following of more than 25,000 on social media before Instagram exploded in 2010. Now Sabrina employs a team of 26 and has strong, practical views on social media strategy.
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“When it comes to educating I always say: ‘Be passionate, be patient.’ Everyone learns at a different pace. Education is about a mindset”
“The main objective was to make clients feel they belong. I used nostalgic colours to evoke happy memories and create an area they can’t resist Instagramming”
Award-winning colourist and expert educator James has risen through the ranks to become one of Ireland’s most prolific names. James talked about his salon’s colour space, team and service and how client feedback allowed them to tailor it to suit and how education keeps them ahead. “Stimulating imagination and creativity is what we’re all about.”
An international colour artist and educator, Siobhan shared her wisdom and energy about her decision to leave celebrated UK chain Headmasters to open her own boutique salon, Rose & Wild. “It was a big step but I needed something else,” she said. “I kept asking myself: ‘Am I doing certain things because I’m influenced, or because I want to?’ It’s about the buzz. We have to pick the right trends for us and our brand.”
JAMES O’DWYER, COLOUR DIRECTOR OF MARBLES SALON, LIMERICK
SIOBHAN JONES, OWNER OF ROSE & WILD, LONDON
CREATIVE HEAD IRELAND 07/11/2019 13:30
#SalonSmartIRE “We are thrilled to bring Salon Smart to Dublin. It is such an exciting and unique opportunity for salon owners and managers to share ideas and knowledge constructively and productively” CATHERINE HANDCOCK, PUBLISHER OF CREATIVE HEAD IRELAND
After 12 years of running Salon Smart in the UK – and the event selling out time after time – it felt important to share the opportunity with Irish salon owners and managers too, thanks to exclusive sponsor L’Oréal Professionnel. “And the timing could not be better,” said Catherine. “The Irish industry is facing some challenges but the response from salon owners across the Republic has been both creative and powerful. It has been good to share those stories today.”
“Moving away from buying to connecting is what makes us human… think about a lasting and meaningful experience you can give someone” MONICA TEODORO, GENERAL MANAGER OF L’ORÉAL PROFESSIONNEL UK & IRELAND
After an interactive opening that saw Monica get everyone on their feet, the audience was in the palm of her hand as she spoke about staying current but also the risk of digital burnout. “People will forget what you said. People will forget what you did. People will never forget how you made them feel. You can’t pick up feelings in a box of colour. True connection is your USP, it’s what makes you unique.”
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“Ireland has such a wealth of hairdressing brilliance, it’s exciting to be able to bring an event like this to Dublin. I know it’s only going to get bigger and better”
“Hairdressing has always been a way of life for us. It can be a lonely journey as a business owner without someone to bounce ideas off”
Anna shared her enthusiasm and admiration for salons that are big on brand and provide exceptional experiences, shining a spotlight on a trio of success stories. The audience heard about sustainable Sligo salon Locks & Lace, whose holistic approach has captivated the market; Cut & Sew, the Dublin barbering brand that sells a lifestyle as well as great cuts; and Aberdeen destination salon Linton & Mac.
‘Family first’ is something the owners of Zeba Hairdressing believe in and it’s proved a recipe for success. Paul Dromgoole, his wife Angie and his brother Richard celebrated 25 years in business last year. With three salons in Dublin and one in Maynooth, Zeba employs 70 staff. Their secret? “Investing in your team is an investment in the future,” explained Paul. “We’ve had very organic growth and we’re incredibly proud of that.”
ANNA SAMSON, EDITOR OF CREATIVE HEAD IRELAND
PAUL, RICHARD AND ANGIE DROMGOOLE, OWNERS OF ZEBA HAIRDRESSING, DUBLIN
25 07/11/2019 11:03
From left: Dylan Bradshaw, Casey Coleman, Mark O’Keeffe, Richard Phillipart and Carla Rose McQuillan
C I A R C E H ALL T
Salon Smart is always a hotbed for salon owners sharing their advice and woes about business and salon life, and Dublin turned up the temperature. Salon owners from across Ireland and the UK came together to talk shop, inspire each other and consider practical changes they can make to improve their businesses. In the Great Debate, the theme was time: how to manage it, how to get a return on your investment, and how to use it to make sure you still have plenty of it to enjoy life outside of the salon. Led by Creative HEAD publisher Catherine Handcock; Casey Coleman, owner of CHAIR salons, Dylan Bradshaw, owner of Dylan Bradshaw; Richard Phillipart, owner of The Boutique Atelier; Carla Rose McQuillan, co-owner of The.Space; and Mark O’Keeffe, founder of Brown Sugar; revealed their tips and tricks for beating the clock. At the Think Tank session in the afternoon, a new line-up took to the stage to play agony aunt to frustrated owners. David Campbell, co-owner of House of Colour; Paul Davey, co-owner of Davey Davey; Sara Holmes, business director of Stuart Holmes Salon; Danielle Kennedy, co-owner of Lloyds Hair; and Margaret O’Rourke Doherty, network manager of Image Skillnet; took questions. Topics ranged from how to stop clients buying products online to chair rental, with panellists offering practical business advice.
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From left: David Campbell, Paul Davey, Sara Holmes, Danielle Kennedy and Margaret O’Rourke Doherty
DEBATES D E T A E H = S HOT TOPIC ON OWNERS L A S P R A H S WITH OUR
CREATIVE HEAD IRELAND 07/11/2019 11:09
Ultan Keena
Mike Szerszen
From left: Dylan Bradshaw, Casey Coleman, Mark O’Keeffe, Richard Phillipart and Carla Rose McQuillan
#SalonSmartIRE
SING FOR YOUR SUPPER WHO SAID YO
U SHOULDN’T
EAT AT THE S
BET TER DUO
TALK AND
AME TIME? N
THAN HAIRD
AME A
CHAT AND D
RESSING
ELICIOUS FO
“GREAT CONTENT, FANTASTIC VALUE” GREG CLARKE, P COLLAGE HAIR GROU
CREATIVE HEAD IRELAND SALON SMART DUBLIN2.indd 6
OD!
With everyone’s minds properly sated after a morning of inspiring talks and incredible insight, it was time to refuel the body with some delicious food. But at Salon Smart there is always an opportunity for guests to experience more. Cue The Working Lunch – a 90-minute networking session with exclusive sponsor L’Oréal Professionnel, plus a side order of some very tasty meatballs. Hosted by a mix of L’Oréal Professionnel business experts, educators and ambassadors, delegates were able to learn about the brand’s new product innovations, business support and training opportunities. But taking centre stage was a demonstration of the SteamPod 3.0, the third generation of the brand’s original patented professional steam styler. Showing off the slick technology was Ultan Keena from L’Oréal Professionnel and Mike Szerszen from Zeba Hairdressing. Drawing a crowd, the stylists showed how to use the professional styler, transforming the locks of two models into shiny, silky-smooth hair perfection! Mark talked about the tool’s new integrated water tank, which makes it more travel friendly for those on the go, while Ultan shared insight into the tool’s lighter, thinner and more easy-to-use design. The pair also spoke about SteamPod’s two Smoothing Creams: one for natural hair, the other for sensitised locks – both enriched with Pro-Keratine technology designed to prep, prime and protect the locks for long-lasting, smooth-feeling tresses.
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From left: Vicky Burke, Anna Ford, Danielle Kennedy and Tony Heffernan
S R E Y A L T E AM P
SHARED THE IR A H S D Y O ’S LL WATERFORD ID SQUAD L O S A G IN D BUIL SECRETS TO It’s hard to believe the Lloyds Hair group has only been in business for seven years, and in that time has gone from one small salon to a group of three with 60 staff, becoming a Most Wanted Best Salon Team Legend in the process. “We have created new roles to keep members of staff,” revealed coowner Tony Heffernan. “As important as it is to be good at your job, having manners and a strong work ethic is essential,” agreed fellow co-owner Danielle Kennedy. “You must have the foundations. It’s important to know if anything goes wrong, your team will step up.”
2019
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CREATIVE HEAD IRELAND 07/11/2019 11:16
From left: Paul Percival, Catherine Handcock and Adam Reed
From left: Vicky Burke, Anna Ford, Danielle Kennedy and Tony Heffernan
#SalonSmartIRE
THE WHOLE S
WE WAVED G
OODBYE TO T
READ the full session reports, view the galleries and watch the video, all at creativeheadmag.com/salonsmart
HE PERCY & R
TORY
EED PARTNE
RSHIP…
What happens when a successful business comes to the end of its journey? Paul Percival and Adam Reed launched their iconic brand and first salon in 2007, with a product line following in 2011. But now the partnership is ending, and the duo discussed with honesty what they had faced. “There was a lot going on with the product company,” said Paul. “We were trying to deal with outside influences while enjoying and launching a second salon.” Adam agreed, saying a range of difficulties had added pressure to their venture – and yet, with his trademark optimism, remarked: “Not many marriages could have lasted through all this!” And the most important lesson? Communication. “If you’re lucky enough to have someone go on a journey with you, be kind and forgiving,” said Paul. “That’s how we’re still able to sit up here together.”
Come to ARNKCHOHTEL 29AZ&A LO3ND0ONM RIVERBA
PARK PL
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4 (0)1434 610944 Call to book tickets +4 salonsmart creativeheadmag.com/ 07/11/2019 11:16
MAKE A MEANINGFUL EXPERIENCE WHAT MAKES YOU UNIQUE IN THIS CHANGING WORLD? FIND YOUR USP AND SHOUT ABOUT IT – WITH HELP FROM L’ORÉAL PROFESSIONNEL
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CREATIVE HEAD IRELAND 07/11/2019 10:28
CR EATIV E HE AD AD VE RT OR IAL
“THINK ABOUT what a lasting experience you can give someone,” Monica Teodoro, manager of L’Oréal Professionnel in the UK and Ireland, tasked the crowd at Salon Smart Dublin. “What’s your point of difference? What makes you the person your client chooses?” Between shifting consumer behaviour, changes in working patterns and technological leaps, the way we live and shop now can’t be compared with that of a decade ago. So how do salons and brands find any footing? While many look to social media and the internet for inspiration, Monica talked about the reality of digital burnout. “People come first. Personalisation and the art of connection. The people in your chair – that’s your currency,” she said. “Technology dictates what we are looking at but it’s your professional advice and expertise that will win clients.” Tech has only revved up consumers’ desire to have things how they want, when they want. Yet until computers can start cutting hair, salons are safe… in theory. And the way salons stay safe is by choosing to swim against the tide that’s washing outdated retailers away. It’s about finding your niche. It’s about creating a seamless process that can shift and flex to fit around your customers’ new lives. More than anything, it’s about reminding clients of that human connection and community.
After the success of its consumer-oriented app Style My Hair, L’Oréal Professionnel has stepped things up a gear with Style My Hair Pro for salons. The original Style My Hair was named by a leading UK newspaper as one of 2019’s must-have apps. Building on a makeover concept, Style My Hair Pro delivers a three-in-one consultation tool to help transform your salon consultation experience. Clients can ‘try on’ colour transformations before their very eyes, thanks to clever AR technology. Swipe and experiment with different shades before settling on the perfect look, erasing any unease or miscommunication from the off. Featuring everything from ombre and balayage to the latest trending colours, you can advise and mutually decide on the best look before any colour is even applied. Welcome to the future of colour consultations and a new lease of life for your colour business.
AN YOU C OAD L DOWN Y HAIR M STYLEOR APPLE PRO FANDROID AND OW N
ENGAGE AND INSPIRE Being able to engage with clients across multiple channels is crucial when you’re trying to capture the attention of different ages and interests. When your client is in the chair they are in a prime position for you to use technology to create a closer partnership for the perfect look.
“People come first. Personalisation and the art of connection… technology may dictate what we are looking at, but it’s your professional advice and expertise that will win clients” MONICA TEODORO You can download Style My Hair Pro for Apple and Android now, or visit lorealprofessionnel.co.uk CREATIVE HEAD IRELAND SALON SMART DUBLIN2.indd 10
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FASHION FIX
THE REVAMPED AND RECHARGED TECNI.ART RANGE FROM L’ORÉAL PROFESSIONNEL BRINGS A TOUCH OF BACKSTAGE BRILLIANCE AND PERFORMANCE TO THE SALON. GROW YOUR STYLING AND RETAIL BUSINESS WITH THESE TWO NEW ADDITIONS TO THE COLLECTION TECNI.ART, loved by stylists both backstage and in the salon, is back and better than ever. The iconic styling range has had a makeover, so it’s as fashion-forward as the stylists who reach for the products, with packaging inspired by the covers of fashion magazines. The products have been carefully curated by a host of top session stylists, including L’Oréal Professionnel editorial ambassador Adam Reed, with each product earning its place in thousands of kits across the country. Welcome to the fold the new L’Oréal Professionnel TECNI. ART Fix Polish and 6Fix Spray, its strongest hold hairspray
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yet from TECNI.ART. With a pure formula, featuring just six ingredients and no added fragrance, 6Fix is ideal for crowded backstage areas and salons alike. Its triple diffusion technology creates an evenly dispersed spray of ultra-fine mist for longlasting hold for up to 24 hours, with no sticky residue. Fix Polish, on the other hand, features an innovative gelin-wax formula, designed to bring hold, shine and polished definition for any hair look. The caramel texture offers longlasting hold, high-shine finish, humidity resistance and frizz control, with the benefit of being easy to rinse out, unlike so many waxes. At Salon Smart Dublin, guests experimented
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CR EATIV E HE AD AD VE RT OR IAL
“L’Oréal Professionnel TECNI.ART 6Fix is perfect for working with looks that need an extra-strong and secure hold. It dries without that crunchy feeling and the pure formula has no added fragrance, which makes it ideal backstage or in the salon” ADAM REED, L’ORÉAL PROFESSIONNEL EDITORIAL AMBASSADOR
with the new products, as well as discussing the business potential they can bring to salons. Not only that – guests were also updated on all the latest services and techniques available on L’Oréal Professionnel’s dedicated education site, Access. On there you can find a whole host of educational and inspirational video content, featuring top stylists such as Adam Reed himself, to fire you up and inspire your creations in the salon.
To find out more, speak to your L’Oréal Professionnel account manager, call 1800 535616 or visit lorealprofessionnel.co.uk @lorealpro #lorealproire #TECNIARTIST #stylemyhairpro
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HAIR LOSS
FOR CLIENTS M SUFFERING FRO D AN THINNING HAIR EFFECT ON HAIR LOSS, THE CE CAN BE SELF-CONFIDEN TS ARE IN STYLIS SIZEABLE. BUT WER POSITION TO PO AN INCREDIBLE LUTIONS AND GIVE SO UP, OFFER REAL IR SMILE THE CLIENTS BACK MORE THAN EVER before we are aware of the impact of image on mental health and wellbeing, and clients experiencing hair loss can find the changes affect them deeply. Aidan Fitzgerald salon in Blackrock, Dublin, specialises in treating hair loss, as owner Aidan explains: “The clients we look after tend to have hair loss caused by chemotherapy treatment and alopecia, but stress is also a cause, as well as auto-immune diseases.” But how do you broach such a sensitive subject? Aidan believes taking your time in consultation and a honest, open approach is best. Liz Murphy, owner of No.5 Natural Organic in Malahide, agrees. “The more we speak about it, the more the client feels he or she is not experiencing this alone, and that in fact it is common to have these concerns.” Creating a calm atmosphere
is crucial, something Liz has cultivated at her salon, particularly through private consultation areas for clients with concerns. A tailored regime – one that includes in-salon treatments at the backwash – can really help clients who are struggling with hair loss. Nioxin has customised its products to tackle hair thinning from many different angles. Sophie Ruggiero, Wella Professionals education manager, says: “Nioxin is skincare for your scalp, which essentially is an extension of the skin on your face. To ensure you have the best environment for hair to grow, Nioxin works on the three Ds: derma, density and diameter.” So with a little TLC, the right products and a gentle approach, you can help your clients feel so much better about their hair and boost their self-esteem.
HAIR LOSS HEROES
The Scalp range from Semi de Lino by ALFAPARF Milano offers relief from a variety of issues and restores harmony to the scalp.
RRP FROM €14.25 xpertpro.ie
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L’Oréal Professionnel’s Serioxyl collection includes a variety of products that use advanced biological research to leave hair feeling fuller.
RRP FROM €17.50
lorealprofessionnel.co.uk
Night Density Rescue from Nioxin works while your client sleeps to provide an intensive therapy for sparse hair.
RRP €51.15
nioxin.com
CREATIVE HEAD IRELAND
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TH I
ER, FULLE CK
HAIR *
IN
1Globally selling. 2 Value data Kline & Company *Guarantee redeemable and full terms and conditions available at www.nioxin.co.uk
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D AY S
THE NO.11 SALON BRAND FOR THICKER, FULLER HAIR 2 INSPIRED BY PREMIUM SKIN CARE, THE NIOXIN RANGE IS DESIGNED TO STRENGTHEN, NOURISH AND REPAIR YOUR HAIR FROM THE INSIDE OUT. WWW.NIOXIN.COM
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# W E L L AT V A
THE NEXT
LEVEL
THE WELLA TRENDVISION AWARD IS A CATALYST FOR CREATIVITY AND CAREER-DEFINING MOMENTS WANT ALL EYES ON YOU? The Wella TrendVision Award is the perfect platform to show off your skills, set industry trends and take your hairdressing career to the next stage. Irish hairdressers can challenge themselves in the Creative Artist of the Year or Color Artist of the Year, Male Grooming and Runway categories. Following on from The TrendVision Award Ireland Heat on 19 August, the journey continued for the Ireland Heat winners, who secured their place at the UK and Ireland Final. Six Irish competitors in the Creative Artist of the Year category, six in the Color Artist of the Year category, one in the Male Grooming category and one in the Runway category arrived at the iconic Roundhouse in Camden, London, on 30 September for the UK and Ireland final. This year saw a fresh new look to the iconic event, which included new staging, revised table layouts to enhance the incredible space and hair demos at the cocktail reception
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before dinner. TV star Vernon Kay and Wella legend Patrick Cameron hosted an evening to remember for 800 guests, which featured not one, not two, but three hair shows. Sassoon Academy presented to a reflection on the brand’s heritage in Monoflouro, while Collaborate was a spectacle which celebrated the diversity of beauty and the colour spectrum using the Wella colour portfolio. It featured Akin Konizi, HOB Academy; Charlie Taylor, Charlie Taylor Hair & Beauty; Darren Ambrose, D&J Ambrose; Darren Lacken, Crow Street Collective; Dom Capel, Lara Johnson Lifestyle; Josh Goldsworthy, Goldworthy’s; and Leonardo Rizzo, Sanrizz. And finally, Wella UK & Ireland technical director Robert Eaton and his team from Russell Eaton took the audience to infinity and beyond in Celestial, which fused powerful silhouettes with colour innovation. And then, it was time to reveal the lucky winners…
CREATIVE HEAD IRELAND
28/10/2019 15:53
CR EATIV E HE AD AD VE RT OR IAL
AND THE IRISH WINNERS OF THE TRENDVISION AWARD UK & IRELAND FINAL ARE… COLOR ARTIST OF THE YEAR
GOLD Clare Kenny Flatiron
SILVER Niamh Colman
Niall Colgan Hairdressing
BRONZE Olivia O’Keeffe
Pelo Hairdressing
CREATIVE ARTIST OF THE YEAR
GOLD Leandro Santana Santos Decode Hair by Leandro
PEOPLE’S CHOICE AWARD IRELAND
Vitor Pessoa
Maven Hair Studio
SILVER Zara McIntyre
House of Colour
BRONZE Denise Phillips
Pelo Hairdressing
WHAT’S NEXT?
All Wella TrendVision Award 2019 Gold winners will receive an inspirational four-day mentoring programme at the Wella World Studio London where they will be mentored by hairdressing icons Darren Ambrose urney jo n io and Clayde Baumann of D&J Ambrose, Kevin is V d n e Start your Tr ur photographic Luchmun, Josh Goldsworthy of Goldsworthy’s. o gy by capturin nowned e -r y The programme will culminate with a professional tr s u d n in look with a Studio a ll e photoshoot from a leading photographer, Kai Wan, to W t a r e photograph ebruary 2020 show off their hard work. The Ireland Gold winners F 7 Dublin on 1 from the Creative Artist and Color Artist of the Year categories will be invited to Seville for the Wella International TrendVision Award Creative Retreat in March 2020 where their skills will be developed through workshops, mentoring and inspirational speeches.
NOW IT’S… YOUR TURN
Be part of the Wella Family and enter this career-building competition. Be among the first to find out about the 2020 competition by following us @wellahairuk #WellaTVA CREATIVE HEAD IRELAND
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DANIELLE KENNEDY KNOWS A THING OR TWO ABOUT RUNNING A TIGHT SHIP AND NOW SHE’S LED LLOYDS HAIR TO VICTORY IN A MOST WANTED BEST SALON TEAM CATEGORY THREE TIMES IN A ROW. WE ASKED HER TO SHARE HER WISDOM ON STAFFING, RECRUITMENT AND WHY A COFFEE CAN MAKE SOMEONE’S DAY… CREATIVE HEAD IRELAND: Congratulations on your Most Wanted hat trick! What is the secret to finding great staff and what recruitment process do they go through with you? DANIELLE KENNEDY: We have a really strong training programme so an applicant’s technical ability isn’t always the deciding factor in the hiring process. We can teach them the technical side, but it’s much harder to teach them to be great people! We haven’t got any divas working in our group and we’re proud of that. We have turned down some amazing stylists in the past because they are used to working in an environment where they are revered and get special treatment, whereas everyone gets treated the same at Lloyds Hair and we all operate under the same rules. At the moment we only do interviews for front of house and managers as we stopped doing interviews for stylists and trainees a few years ago. Now they just do a trial for a few hours – it’s a much better way to get to know them in a more relaxed setting. We get people starting out in the industry to come in for three hours and work on the floor assisting. We watch how they use their initiative and how they get 2019 on with other team members.
Then I detail our values and what would be expected from them. For stylists and junior stylists, we get them to do a colour service and have a chat while the colour develops. We suggest a change to something in their technique during the trial and see how well they respond. This is really important to us as we are constantly up-skilling and progressing and we need team members who are open to this.
CHI: How do you use education to keep staff members motivated and challenged? Is this the key to keeping them with you long term? DK: We operate a business that’s forever changing so I think that’s been key to keeping our team motivated. Certainly continuous education and progression on a technical level is a big part of moving forward with an excited team. We try to keep our team engaged in our future as a company, as well as the industry overall and always give staff full transparency of what we are doing, where we are going and why. Maybe sometimes we even get them too involved, but it’s important that the team feels an ownership and that they each have a part to play.
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Danielle receiving the award with her team
CHI: You’re a really approachable boss and encourage your team to talk to you about issues they’re having at work. How do you create this open, honest atmosphere? DK: I’ll often go into the salon with a note of one or two team members that I feel I haven’t had a proper conversation with in a while and I will make it my business to have a genuine conversation with them that day or that week. Your time is always the most valuable thing you can give any member of your team. To be approachable, the number one tip I would give is to learn not to be reactive. You have to be prepared to hear the good and the bad, and sometimes even the infuriating gossip. Being approachable doesn’t mean you are liked and everyone’s best friend – that’s actually a sign of a weak manager in my book – but it does mean that your team know you are always fair.
CHI: What is your advice to salon owners who are struggling with a difficult staff member? Is this a situation you’ve found yourself in before? DK: We’ve all been in this situation from time to time. It’s very easy to just get annoyed with the team member and put it all back on them, but you have to remember that every
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relationship goes both ways, so if there’s an issue it’s at least 50 per cent your fault. I like to start from scratch with the person and lay out what I expect from them, what the boundaries are and what can I do for them to help them and build from there. If, after everything has been made clear, the same issues are still arising, then I will go back and remind them of the conversation, what was agreed and give a specific example of how their behaviour doesn’t reflect that.
CHI: Let’s talk fun stuff – Lloyds Hair is legendary for its group outings. Why are they so valuable to the team? DK: As valuable as the ‘big stuff’ is, it’s important to have a foundation that all the big stuff is built on, too. Days out, nights out and all that jazz doesn’t mean anything and will be lost on the team unless the foundations of trust and engagement are solid. Sometimes buying the team a cappuccino in the morning can be just as meaningful as a big night out. I’m a huge fan of the author Simon Sinek, and his theories on consistency versus intensity in relationships. Learning more about this has really opened my eyes to consciously balancing the big ‘once a year’ things with the everyday things that form trust and transparency. Then, when you have all this, there’s nothing better than a big blow-out to solidify yourselves as team and strengthen the team bond further.
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d n a l r e d n o W Dabs of bright colours and pastel swirls create a whimsical world in the Imprinting collection by Sitstil Hair
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HAIR Mark Doherty and the SitStil team. MAKE-UP Joyce Walian CREATIVE HEAD IRELAND
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Scene YOU SPIN
Vernon Kay and Patrick Cameron
Goldsworthy’s
Collaborate
Robert Eaton
THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!
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Crow Street Collective by Darren Lacken
TV STAR VERNON KAY and legendary Wella favourite Patrick Cameron led a fresh vibe at the 2019 Wella TrendVision Award UK & Ireland Final, held at London’s iconic Roundhouse. From the enormous video screen box to the central round stage, it was not business as usual for the 800 guests, illustrated further by the triple threat of creative presentations. Sassoon Academy explored its rich 65-year heritage in MonoFlouro, inspired by the work of Bauhaus master Josef Albers. There was an embarrassment of riches as the Collaborate presentation saw Crow Street Collective by Darren Lacken, HOB Salons, Sanrizz, Lara Johnson Lifestyle, Charlie Taylor, Goldsworthy’s and D&J Ambrose celebrate diversity in beauty. Finally, Wella UK & Ireland technical director Robert Eaton and his team from Russell Eaton unveiled Celestial, an otherworldly presentation that made the most of those huge video screens. It was then on to reveal the winners, with the Irish and UK Gold Creative and Color Artist victors set to enjoy a trip to Seville early next year for the International TrendVision Award Creative Retreat.
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Leandro Santos Santana
Clare Kenny Sassoon
Creative Artist Gold: Leandro Santos Santana, Decode Hair Silver: Zara McIntyre, House of Colour Bronze Denise Phillips, Pelo Hairdressing
Victor Pessoa
Charlie Taylor
And the winners are…
Color Artist Gold: Clare Kenny, Flatiron Silver: Niamh Coleman, Niall Colgan Hairdressing Bronze: Olivia O’Keefe, Pelo Hairdressing
Runway
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Men’s Grooming UK & Ireland: Dexter Dapper Johnson, Toni&Guy Covent Garden The winners
Darren Ambrose
Lara Johnson Lifestyle
UK & Ireland: Stephanie Darbyshire, Toni&Guy Deansgate
Stephanie Darbyshire
Victor Pessoa, Maven Hair Studio
Dexter Dapper Johnson
People’s Choice Award
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Laura Francis KPACA
Chris King of Great Lengths’ distributor 46
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Laura O’Mahony
FINALISTS IN THE third Great Lengths Awards in Ireland came together for a stylish ceremony in the Morrison Hotel, Dublin. Despite the rain, guests arrived at the fabulous reception dressed up and full of excitement for a glass or two of fizz before sitting down for a three-course dinner. Glenda Gilson of Xposé fame was host for the evening, and invited each winner to take to the stage and collect their trophy. The judging panel included Irish Tatler online editor Amy Heffernan, IMAGE beauty editor Holly O’Neill and Creative HEAD Ireland editor Anna Samson. The top prize went to extension extraordinaire Emma Leung of Kelly Leung Hair Design Malahide, who won the Great Lengths Trophy for Extension Excellence. And once the tables were cleared away it was time to party, with Riff Shop playing to a packed dancefloor before Great Lengths VIP January Russell slipped behind the decks for a DJ set that rounded off the night.
Glenda Gilson
GREAT expectations
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Emma Leung
Lynn Knox
Aisling Dardis
And the winners are… Longer Length Karen Nolan from K. Hair, Co. Carlow
Captivating Colour Lynn Knox from Streetlife Hair, Co. Kilkenny
Enviable Volume Laura Francis from Hession Hairdressing, Co. Dublin
Creative Innovation Laura O’Mahony from Biba Hair, Co. Cork
Bridal Creation Linda Thornton from Lynda T Hairdressing, Co. Dublin
Best Newcomer Aisling Dardis from The Hair Room, Co. Dublin
Great Lengths Trophy for Extensions Excellence
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Karen Nolan
Linda Thornton with Creative HEAD Ireland’s Anna Samson
Emma Leung from Kelly Leung Hair Design, Malahide, Co. Dublin
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Paul Stafford
Paul Stafford
DECADE of delights THE ALFAPARF Milano Fantastic Hairdresser Awards celebrated its tenth year at the Royal Dublin Society in Ballsbridge, showcasing the best talent and business expertise of the Irish hairdressing industry. Stylist, designer and TV presenter Brendan Courtney welcomed 1,200 hairdressers, salon owners and their supporters to the evening, which saw more than 300 competitors prove their skills across 10 categories. The judges tasked with choosing the winners were Alessandro Fratini, international guest artist for ALFAPARF Milano; Fiona O’Brien, director of education at Fantastic Hairdresser; Vivica Davies, senior international education manager at ALFAPARF Milano; Jack Bayne, founder and creative director of Japonica; and Alan Edwards, founder of Alan Edwards Salons. This year also saw the inauguration of the Lifetime Achievement Award, which was presented to Valerie FinneganCahill of IKON Hair Design in Cork. Later in the evening, graduates from Beauty in all its Forms, a joint hairdressing training programme between ALFAPARF Milano and Down Syndrome Ireland, were presented with their certificates to a standing ovation. And to mark the 30th anniversary of the fall of the Berlin Wall, ALFAPARF Milano global ambassador Paul Stafford created a multimedia show unlike any other. In classic Stafford style, the genre-defying Nico: A Berlin Odyssey told the story of parallel lives that share a youthful spirit. With hair inspired by different subcultures, and a pulsating soundtrack, the show was a celebration of freedom and the possibilities it offers for creativity throughout generations.
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Shannon Robinson
Berlin Hair Lounge
Kerrie-Ann Ayres
And the winners are… Fantastic Stylist Award Fantastic Long Hair Stylist Award Sinead Fox, Bridget Haren Hair & Beauty, Co. Clare
Fantastic Fantasy Hair Stylist Award Kerrie-Ann Ayres, Blake’s Salon, Co. Carlow
Fantastic Junior Award Shannon Robinson, Occasions Hairdressing, Co. Kildare
Fantastic Gents Hair Stylist Award Mark Heatley, Mark’s Barbers, Artane, Dublin
Shaun Moriarty
Sinead Fox
Fantastic Hair Colourist Award
Mark Heatley
Denise Phillips
Denise Phillips, Pelo Hair Studio, Co. Kildare
Denise Phillips, Pelo Hair Studio, Co. Kildare
Fantastic Salon Award Berlin Hair Lounge, Co. Carlow
Fantastic Hairdresser Award Shaun Moriarty, The Greene Room, Killaloe, Co. Clare
Fantastic Marketing Award
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ALFAPARF Milano INIXIA Photographic Award Jennie Smullen, Occasions Hairdressing, Co. Kildare
Lifetime Achievement Award
Jennie Smullen
Valerie Finnegan-Cahill, IKON Hair Design, Cork
Pelo Hair Studio
Valerie Finnegan-Cahill
Denise Phillips
Pelo Hair Studio, Newbridge, Co. Kildare
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Perfect ing freehan d paintin g on darker bases
Face-fra min g babylig hts #co lour
Assisti ng @dani ellegarner at the @lorea lpro #MajirelGLO W launch
In the
So lucky to work in @wildflower.dublin
frame
Wa ves for day s and day s and day s! #wave s
Hannah Abuzenen, hair artist at Wildflower Creative Studio (@hannahabuzenen), snaps away SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!
Trainin g days in the studio, workin g on hair paintin g
On e-t o-o ne bleach tra ini ng wit h @con orj md #n eve rst op lea rni ng
Sharp lines #sosat isfying 50
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Prepping for my L’OrÊal Professionne l ID Artist audition
The soft est blen ds #h aircolou rist CREATIVE HEAD IRELAND
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COMING SOON ALFAPARFMILANO.COM
NEW SEMI DI LINO VOLUMIZING RANGE
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Make Your Christmas Sparkle with Hennessy Hair & Beauty
Hennessy Hair & Beauty Ltd - THE PROFESSIONAL CHOICE
Cash & Carry: Unit 28 Doughcloyne Ind. Estate, Sarsfield Road, Wilton, Cork
www.hennessyhb.ie 021 4343436 info@hennessyhb.ie CreativeHead-Nov2019-HennessyHairBeauty.indd 1
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