Creative HEAD Ireland September/October 2016 by Alfol Publishing

€7.50 SEPTEMBER/OCTOBER 2016

In print•online•everywhere!

IRELAND

SEPTEMBER/OCTOBER 2016

Get creative Supersize services Grow clientele

The business booster that ticks all the boxes CREATIVEHEADMAG.COM 01_Cover SectionV4.indd 1-2

15/08/2016 11:19

lo r s co

lo r s

Styling

lor

Color

Shape

co lor

Care

pigments Double page.indd 2

22/07/2016 16:13

PIGMENTS colours everything.

The number one choice for salon owners in Ireland www.alfaparfmilano.com

pigments Double page.indd 3

22/07/2016 16:13

YOU MAY HAVE HEARD IT BEING WHISPERED ABOUT OR SEEN SNEAK PEEKS ON SOCIAL MEDIA, BUT THE WAIT IS OVER: IT’S TIME TO DISCOVER WHAT ALL THE TOP COLOURISTS ARE TALKING ABOUT AS SMARTBOND BY L’ORÉAL PROFESSIONNEL LAUNCHES IN THE UK AND IRELAND

GET

“NOT JUST SMART BUT A GENIUS ADDITIVE, SMARTBOND HAS NOW CHANGED HOW WE COLOUR HAIR” ÁINE CORLEY AT PETER MARK

“SMARTBOND LETS ME ACHIEVE GREATER COLOUR RESULTS, WHILE PROTECTING CLIENTS’ HAIR DURING EACH SERVICE” JENNY DAWSON AT DYLAN BRADSHAW

“SMARTBOND HAS PUSHED THE BOUNDARIES, ALLOWING US TO TAKE COLOUR CHANGE AND COLOUR TRANSFORMATION TO THE NEXT LEVEL” SINÉAD O’DONNELL AT HUGH CAMPBELL HAIR GROUP

FOR COLOUR INSPIRATION, FOLLOW #SMARTBOND #LOREALPRO #SMARTSQUAD

01_Cover SectionV4.indd 3

15/08/2016 11:20

CR EATIV E HE AD AD VE RT OR IAL

SMART

“IT ALLOWS YOU TO COLOUR AND LIFT WITHOUT COMPROMISE” ROY KENNEDY AT BLACK AMBER

“I’VE BEEN COLOURING FOR 35 YEARS AND SEEN PRODUCTS COME AND GO, BUT SMARTBOND IS A GAMECHANGER!” IAN BRADY AT CATS HAIR SALON

“OUR CLIENTS ARE AS AMAZED WITH THE RESULTS AS WE ARE” ELAINE FARRELLY AT HESSION HAIRDRESSING

“A FANTASTIC PRODUCT. EASY TO USE AND NO COMPROMISE TO LIFT OR CHANGE IN DEVELOPMENT TIMES” EMMA CARROLL AT BROWN SUGAR

Get SMARTBOND by L’Oréal Professionnel in your salon and join the #SMARTSQUAD today. To find out more, speak to your L’Oréal Professionnel account manager, call 01 6045918 or visit lorealprofessionnel.com

01_Cover SectionV4.indd 4

15/08/2016 11:20

UNLEASH YOUR CREATIVITY WITH SMARTBOND

26636 Smartbond Creative Head dps.indd 1

05/08/2016 10:10

Co-developed with worldwide top colourists. INNOVATION

THE NEW MUST-HAVE ADDITIVE FOR YOUR COLOUR SERVICES. PROTECT YOUR HAIR WHILE COLOURING FOR SOFTER, STRONGER, SHINIER HAIR.

SMARTBOND ADAPTS TO YOU, NOT THE OTHER WAY AROUND! Smartbond does not impact on your level of lift or colour result. No need to change your oxydant or development time.

FOLLOW THE STORY @LOREALPROUK #SMARTBOND #SMARTSQUAD #LOREALPRO

26636 Smartbond Creative Head dps.indd 2

05/08/2016 10:10

Editor’s letter

A HUGE CONGRATULATIONS to our first ever Irish winners at the Most Wanted Awards in London – 10 Irish salons got to the grand final at London’s historic Guildhall in the Supreme Team and Exceptional Stylist categories, but who scooped the top prizes? Turn to page 26 to find out... and see how much fun we all had! Then back to the salon, where we consider the upward growth of a real business booster. The universal appeal of using oils in-salon means clients just can’t get enough of them as a service and to take home. We chart the evolution of those slick drops of delight from page 38. And we’ve got some fabulous photographic collections from Great Lengths on page 42 and Kazumi from page 46. Enjoy the new season…

Annette O’Meara Editor

annette@alfol.co.uk Creative HEAD Magazine 08

08_Eds Letter.indd 1

creativeheadmag.com

@creativeheadmag

creativeheadmagofficial

@creativeheadmag CREATIVE HEAD IRELAND

05/09/2016 10:46

ROSIE HUNTINGTON-WHITELEY

E V E RY G R E AT H A I R STORY S TA R T S H E R E MOROC C ANOIL T R E AT M E NT AND MOROCCA N OIL TREATMEN T L IGH T: THE U LT I M AT E F OU NDAT I ON F O R A L L H A I R C A R E A N D S T Y L I N G INFUSED WITH NOURISHING ARGAN OIL

ONE BR AND: A WORLD OF OIL-INFUSED BE AUT Y

#ArganEveryDay | Learn more at Moroccanoil.co.uk

September/October 2016

WHAT’S INSIDE €7.50 SEPTEMBER/OCTOBER 2016

In print•online•everywhere!

SEPTEMBER/OCTOBER 2016

IRELAND

OILS

These slick delights can do wonders for your retail

Get creative Supersize services Grow clientele

The business booster that ticks all the boxes CREATIVEHEADMAG.COM

ON THE COVER Hair by L’Oréal Professionnel

MOST WANTED Meet the ﬁrst ever Irish winners at hairdressing’s coolest party

FASHION

Great Lengths takes luscious locks into new realms of possibility

EDITOR ANNETTE O’MEARA ART DIRECTOR NICK JABBAL CHIEF SUB EDITOR ADAM WOOD

CONTRIBUTORS BETH DAVIE ANNA SAMSON ADVERTISING ANNETTE O’MEARA LAURA TUCKER

creativeheadmag.com 10

010_Contents.indd 1

SPECIAL PROJECTS MANAGER WRITE TO US AT: Creative HEAD Ireland JOANNA ANDERSEN EDITOR IN CHIEF AMANDA NOTTAGE PUBLISHER CATHERINE HANDCOCK

Creative HEAD Magazine

6-9 Trinity Street Dublin 2 01 617 7947 annette@alfol.co.uk

Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.

Creative HEAD Ireland is printed on paper certiﬁed as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

@creativeheadmag

@creativeheadmag CREATIVE HEAD IRELAND

07/09/2016 11:07

LOVE YOUR

... because top salon clients know

Yesterday there was colour, today there is 7 STAR QUALITY COLOUR discover

THE ORIGINAL www.olaplex.co.uk

FIND US USING

The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

WHO HAS WON?

Turn to page 26 or visit creativeheadmag.com and see who has been named the best of the best at the Most Wanted Awards

12-14_News May IRELAND.indd 1

Ziad Nakad

Julien Fournie

THIS MONTH WE’RE celebrating the launch of Creative HEAD Education – a fresh new kind of hairdressing coaching that allows you to tap into the talents of the industry’s finest creatives. Combining videos and step by steps with interviews, profiles, trends and backstage insight, Creative HEAD Education is full of ideas, guidance and inspiration that you simply won’t find anywhere else. It’s just what you need to get your creative juices flowing! “The runaway success of our Coterie members club makes the launch of Creative HEAD Education a natural next step for us,” said Catherine Handcock, Creative HEAD publisher. “Now our readers can be inspired by fantastically creative, innovative people 24/7, with the ability to dip into their ideas, techniques, imagery and careers advice any time they choose. It’s a fantastic resource that I hope people will really enjoy and benefit from.” Take inspiration from industry influencers as they share their latest ideas and techniques or feast your eyes on the latest videos – from cool tutorials to brilliant fashion films. You can also get expert insight from the industry’s leading names, thanks to candid interviews and Q&A sessions. And not only that, each month a different Featured Artist showcases their creative vision, inspirations, favourite products and more – a unique insight into their working world, starting with Tim Hartley for September. Turn to page 24 to see more.

Guo Pei

LAUNCHES EDUCATION

Couturissimo

CREATIVE HEAD

Classic couture

WE SHOULDN’T REALLY say this, but sometimes we prefer the couture and resort shows to Fashion Week. For the Paris Haute Couture Fall shows, Neville Hair & Beauty in London was on hand to create the hair looks for the worldwide launch of Couturissimo, where the team had to create a look that would complement collections from three brands, resulting in a polished, luxurious style with some intricate plaiting. Over at Ziad Nakad, sophistication and sex appeal was the order of the day, with Stephen Low creating gloriously shiny waves that fell over the models’ left shoulders. While at Guo Pei, 32 individual looks were created to suit each model, with accessories taking pride of place.

Hairdryers, alongside scissors, are your BFFs and offer great retail opportunities, too. So you need to know about the Airshot from Cloud Nine: it creates less frizz, thanks to its anti-static technology and vitamin-infused design; it boasts three heat settings and a killer cool shot (RRP €115; cloudninehair.com)

CREATIVE HEAD IRELAND

07/09/2016 15:33

NEW

THE NEW PROFESSIONAL .

PROGRESSIVE FRIZZ CONTROL TREATMENT FOR A

EGOLISS INTRODUCTORY OFFER €294.42 EX VAT PLUS WWW.KREATIVESALONSUPPLIES.COM

OVER €100 WORTH OF ACCESSORIES FREE .

#CHedit MY months

AHEAD

What September and October have in store for… OLIVE O’BRIEN CIARAN NEVIN HAIR SALON

I’m settling into my new position as a senior stylist, it’s a better cultural fit for me. My focus is on in-salon training on Mondays and client work the rest of the week. I also hope to go to London to do cut and colour training with Robert Kirby, focusing on trends. I’m also developing more of my retail skills in terms of products.

KIMBERLEY HOWE

DYLAN BRADSHAW

It’s been quite a year since our L’Oréal Colour Trophy Award win. We’re going to Lisbon to compete in the first ever L’Oréal International Grand Final so the whole team will be supporting us in the build-up to this. We have also announced new courses to our 2016 Academy autumn schedule, and have redesigned our website.

EDEL MURPHY PETER MARK DUNDRUM TOWN CENTRE

The Peter Mark Colour Trophy Awards are coming up in November, so we’ve started a bootcamp to get ideas together. We’re getting all the team members to bring their models into the salon, then to evaluate what works. I am also the in-salon trainer, we have sessions every Monday night where I choose a theme, colour theory pizza night was fun!

12-14_News May IRELAND.indd 2

The Generation NOW team, from left to right: Paolo Silveri, Supercuts; Kay Corbett, Medusa; Nikki Clifford, NJUK; Gemma Galley, Volt; Galina Johnson, Francesco Group; and Shauna Forman, House Of Colour

WELLA UNVEILS NEXT GENERATION OF STARS SIX UP-AND-COMING hairdressers have been chosen to create the new Generation NOW team for 2016. And one of six chosen from the UK and Ireland is Shauna Forman, from House of Colour in Dublin who passed the rigorous audition process with flying colours! The selection process began with all entrants submitting an example of their work and a written entry demonstrating their knowledge of fashion and beauty trends, their passion for hairdressing and why they want to be part of the Generation NOW team, before moving on to the audition stage. During the auditions, entrants were put through their paces in front of a panel of judges from Wella Professionals and industry experts. Candidates had to prepare a model and present them to the judges demonstrating why they would make a great Generation NOW team member. In the afternoon, session entrants were given a brief which they had to recreate in a workshop to demonstrate their hairdressing skills. Launched six years ago by Wella Professionals, the goal of Generation NOW is to discover rising stars who are hungry to make their mark in the world of hairdressing.

L’ORÉAL SPOTS HAIR TALENT L’ORÉAL PROFESSIONNEL has revealed four talented individuals who will take part in the L’Oréal Professionnel ID Artist programme 2016. Anna Muldowney of Hession Hairdressing in Dublin, and Lucinda O’Neill of Mizu in Dundalk, Co. Louth, are the new ID Artists and join the new Colour ID Artists Eryka Ann Reid of Toni&Guy Malahide in Dublin, and Conor Doyle of Peter Mark Dundrum in Dublin. Launched more than 14 years ago, the L’Oréal Professionnel ID Artists programme has helped to develop hundreds of individuals’ careers through education and mentoring from some of the leading names in the industry. As ID Artists, the quartet will be part of a two-year development and networking programme. This includes the opportunity to learn the latest cut, session and colour techniques from the best in the industry. Lucinda O’Neill said: “The audition was such a positive experience and the feedback I received was invaluable, I’m really excited to begin my journey for both the experience and education I will receive and to meet like-minded hairdressers.”

GHD GOES PINK

AS BREAST CANCER AWARENESS month starts in October, ghd is continuing its support of the Irish Cancer Society by donating €10 from every limited edition platinum electric pink styler and roll bag; limited edition ghd V electric pink styler and roll bag, and limited edition ghd air electric pink hairdryer and dust bag. In addition, €1 from every limited edition ghd electric pink hair pin bag (RRP €5) sold in Ireland will be donated, too. Over the past 12 years, ghd has raised €11m for breast cancer charities across the globe with annual pink limited editions.

CREATIVE HEAD IRELAND

15/08/2016 11:34

Bringing the leading brands at the best price to your salon

for over 25 Years

Unit 7f Ardcavan Business Park Ardcavan Wexford T: 053 9123681 F: 053 9123696

Unit 9 Tramore Rd Business Park Tramore Road Waterford T: 051 375000 F: 051 376906

sales@gainfort.com

www.gainfort.com

THE BUSINESS EDIT TRAINING TROUBLE? HOW DIFFICULT IS IT TO GET APPRENTICES IN IRELAND? WHILE DUBLIN SALONS may get a steady stream of young apprentices, other salons around the country can struggle to attract enough young talent to guarantee the future health of their teams. Many Dublin salons are inundated with CVs and have waiting lists for when the need arises to start a 16-year-old in the salon. The same goes for cities like Cork, Galway and Limerick, with plenty of apprentices wanting to work there – salons frequently have a waiting list of CVs. But how are shops countrywide dealing with attracting talent and how are salons outside of the big cities overcoming the problem of a lack of supply of keen teens to work as apprentices? At H20 Creative Hair in New Ross, Co. Wexford, owner Niall Bennett says that they tend to accept post-Leaving Certificate graduates only. He explains: “This is to ensure candidates have maturity for our apprenticeship programme. We find that there are many applicants to our apprenticeship programme

RISING STAR

NAME Ciara Pollard AGE 25 SALON Kazumi, Dublin 2

16_Business Edit.indd 1

WHEN DID YOU REALISE THAT YOU WANTED TO BE A HAIRDRESSER? When I was still at school I got a Saturday job at a salon called Foundation in Dublin. Then I left to go travelling and I wasn’t convinced that hairdressing was what I really wanted to do, so I went off to Australia and stayed there for

however, finding the correct individuals to fit into the H20 team can be a more challenging task. Apprentices must pick up new skills quickly and ensure that these are to a high standard. Having the stamina to work on your feet all day can also be a simple, but equally reasonable challenge for any newcomer.” And what about lower wages being a disincentive? “Among apprentices we find that often there is a well researched understanding for all that is required for the duration of the programme; this leads applicants to be more concerned with the time, money and energy invested in their individual skills, more so than wages,” says Niall. Valerie Finnegan Cahill, owner of Most Wanted Supreme Team winner Ikon Hair Design in Cork city, says there’s a steady supply of teenagers seeking apprenticeships and eager to become stylists due to the creative and fashion elements within the hairdressing industry. “We find the length of time their training takes and their wages are never an issue when hiring as its their enthusiasm and passion for their careers is the priority,” she says. Once you’ve got them, what comes next? “Keeping apprentices focused and motivated,” explains Valerie, adding that apprentices are a key part of every salon ensuring new talent comes into the business every year and guaranteeing the future health of its creative team. Bridget Haren, owner of Altamoda in Ennis, Co. Clare, says the biggest challenge facing all salons is getting the right person to fit into your team, and ensuring they understand your salon’s ethos and how you deliver your service. “Our wage system works really well for us, as when a trainee progresses to the next year they see the difference financially. Once they’re in our system we have a structured four-year training programme which allows us to make great progress,” she says. “Trainees are very important to our salon as they are the future and we grow and nurture young talent and train them the Altamoda way. We find by training our apprentices ‘our way’ we can keep them with us for longer as they build up a stronger clientele.”

two years. It was after that I realised hairdressing was what I really wanted to do. WHAT’S THE MOST IMPORTANT THING YOU’VE LEARNED ABOUT THE BUSINESS OF HAIR? It’s to give yourself time; don’t be so hard on yourself when you’re starting out. I thought in the beginning that I should be

able to do everything quickly and easily the first time I put my hand to it, but that wasn’t the case at all. Practice makes perfect. WHO IS YOUR HAIRDRESSING HERO OR STYLE INSPIRATION? I get a lot of inspiration from the people at Kazumi. The fact that they’ve been working

in hairdressing for so long and still have a passion for it amazes me. WHAT’S YOUR ULTIMATE AMBITION? I can’t really see myself stopping anywhere; there’s always so much to learn and so many boundaries to push through – the sky’s the limit really. I just want to keep progressing in my career.

CREATIVE HEAD IRELAND

15/08/2016 11:35

LIFE LESSONS JENNI CRAWFORD, CREATIVE DIRECTOR, KAZUMI, DUBLIN 2 In all the years working in this amazing industry I’ve always enjoyed being part of a team, whether it’s part of a salon or collaboration with other stylists and working with fashion teams – models, make-up, fashion stylists or photographers. Sharing ideas with them has led me to great hair adventures.

I like to challenge myself and I like to be challenged. I like to compete in arenas of high standards – I’ve won the L’Oréal Colour Trophy three times. This keeps me on my toes creatively; I also like to experiment with photoshoots, I use my imagination to create stories in my head and then my challenge is to get it to print or into competition.

My passion for hairdressing is a never-ending story;

Image courtesy of Mike Bunn

it’s one thing to want to be a great hairdresser and do great hair, but you have to understand who you’re doing it for – if you want to make your work reflect the best you can be, you have to be sure you share the experience with the client, model or team.

It’s all about how beautiful the hair can be. It’s the quality of the haircut without all the bells and whistles. Some hairdressers want to do styles that are on-trend – which is fine depending on your target market – but for some clients fashionable styles don’t suit, and clients’ needs are paramount. I like to inspire and encourage others, and the only way that happens is if I am inspired myself. I like to travel and I like arts, music and cooking. Working with creative people in these areas helps me to develop my ideas and stay creative. If I surround myself with creative people, the ideas keep flowing.

Be a mentor in the work environment every day. I encourage trainees to come and watch me when I am cutting hair and dealing with clients. It helps and encourages them as they’re moving along in their professional development. I bring them on shows and photoshoots with me, such as a charity shoot we recently did at Trinity College with Philip Treacy.

18_Life_Lessons.indd 1

CREATIVE HEAD IRELAND

15/08/2016 11:37

CRAFT PERFECTION Indulge your clients with world-renowned, 100% human hair extensions from the experts at Great Lengths. Find out how to become a Great Lengths certified stylist at greatlengthshair.co.uk/become-a-certified-stylist

GR EATLENGTHSH A IR.CO.U K

The latest launch from Pureology is the Fullfyl Haircare system for colourtreated hair – it plumps damaged strands and makes hair feel and look thicker.

RRP FROM €18 01 6045918

Redken’s latest High Rise Volume and New Beach Envy Volume products are the answer to women’s hair volume issues – whether it’s root lift and extra height you want, or thicker length with beachy texture, this range has your tresses covered.

RRP FROM €17 01 6045918 redken.co.uk

pureology.co.uk

COLOUR CLOSE-UP

It saves energy, it’s quieter, it’s lighter and more powerful than ever – the Parlux Advance is a compact blow-dry master in a fabulous choice of colours!

RRP €179.95 021 4343436 hennessyhb.ie

Amargan Hair Therapy has launched the first products in its much-anticipated men’s collection; we love the new multi-purpose shampoo and shower gel, Amargan Men’s Hair and Body Wash, infused with argan oil which helps to soften and moisturise hair and body, leaving both feeling refreshed and healthy.

RRP FROM €10.95 021 4343436

Revlon’s new range of shampoos and conditioners, 45 Days Total Color Care, perfectly complements Revlonissimo Color Work. The range not only washes and conditions hair, it also creates a protective shield that keeps the colour vibrant.

RRP FROM €12.25 01 8869313

Got clients keen to give co-washing a go? Tell them about whipped cleansing conditioner Co+Wash from Joico, available in Color, Moisture and Curl.

RRP €18.95 045 856490 xpertpro.ie

revlonprofessional.com

hennessyhb.ie

We love these limitededition, heart-shaped, travel-size versions of Revlon Professional’s Equave, which has a leave-in conditioner for all hair types – ideal for that lastminute autumn break in the sun!

RRP FROM €3 01 8869313

revlonprofessional.com

20-21_Stock Options September.indd 1

The Kasho Millennium series is a range of sharp, ergonomically-designed scissors made of extremely resistant metal. The patented Disc Operation System ensures even movement and optimum tension, while its smooth operation reduces cutting resistance, which in turn reduces hand fatigue.

RRP €600

045 856490 xpertpro.ie

It’s unisex, it doesn’t flake and it’s oh-so flexible, More Inside Forming Pomade from Davines is an extra moisturising styler that leaves a natural finish. Sold!

RRP €20.25 +44 20 3301 5449 davines.com

CREATIVE HEAD IRELAND

17/08/2016 11:43

#CHedit

STOCK OPTIONS OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS

LAUNCH OF THE AUTUMN

IT WAS ONLY a matter of time before L’Oréal Professionnel, the French giant of salon shades, unveiled a bonding service to help protect all those colour clients in salons. And here it is – Smartbond does what it says on the tin. It’s the brand’s new “smart ingredient” that’s added to colour, and is designed to protect the bonds deep within the hair and strengthen them during colouring and lightening processes, resulting in hair that is stronger, feels touchably softer, and looks shinier. It’s all thanks to maleic acid, which limits oxidative stress, preserves strong bonds, captures the ions and allows the reconstruction of the weak bonds. There’s a blend of ceramides and polymers, too, that provides condition and shine. Then encourage clients to continue the good work with the home conditioner, which when used weekly for a few minutes, continuously strengthens the fibre week after week, making that salon finish last longer! Get smart...

IN-SALON SERVICE; CONDITIONER RRP €19.90 01 6045918 lorealprofessionel.com

IT’S ALL ABOUT... SKINCARE INSPIRATION Inspired by self-heating face masks, Redken has unveiled Heat Cure, a salon treatment that reverses the signs of damage of up to one year. Clients then take home packets of intense treatment, which when you peel, self-heat to 40˚C, penetrating the hair deeper. Clever!

IN-SALON SERVICE 01 6045918 redken.co.uk

CREATIVE HEAD IRELAND

20-21_Stock Options September.indd 2

The Spécifique Purification System from Kérastase uses the expertise of Clarisonic to offer an advanced scalp service for those suffering “urban” hair problems, such as the effects of hard water, product build-up and pollution.

IN-SALON SERVICE

01 6045918

kerastase.co.uk

15/08/2016 11:42

#CHedit

Inside story DAVID MARSHALL FADE ST, DUBLIN 2

David Marshall opened his ﬂagship salon on Fade Street in 1974 and has recently had a makeover. “I was really trying to make the salon look as close as possible to an art gallery; to give it that feel and to create that type of ambience and atmosphere,” explains owner and creative director David. “We sourced our Italian Vanessa chairs and Luxury backwashes from Salon Ambience, the mirrors were tailor made and the lighting we did ourselves too.” David added additional lights to create warmth, with bulbs that are as close to natural daylight as possible, There’s a new massage facility at the backwash to help clients relax while getting a treatment, and walls are adorned with art works from the likes of Graham Knuttel and Mary Tritschler, ensuring clients have something to admire while their colour processes!

▲

U GOT THE LOOK

A large ‘U’-shaped seat and delicately sloping armrests guarantee client comfort in the You from Salon Ambience, with the matching backrest completing the look and feel of this impressive styling chair. PROMO PRICE €387 (normally €679) 061 294580 capitalhairandbeauty.ie

022_Interiors_September.indd 1

SUB STATION

▲

HOT BUYS

The next generation of backwash is here with the Sublime shampoo unit oﬀering comfort and functionality with style and innovation. It’s available with optional shiatsu massage, electric leg rest and reclining mechanism in a choice of colours. PROMO PRICE €1,618 (normally €3,769) 061 294580 capitalhairandbeauty.ie

SEE MORE deals from Salon Ambience in your free brochure with this issue!

CREATIVE HEAD IRELAND

15/08/2016 11:45

€7.50 SEPTEMBER/OCTOBER 2016

IRELAND

Get creative Supersize services Grow clientele

The business booster that ticks all the boxes

The business booster that ticks all the boxes CREATIVEHEADMAG.COM

CREATIVEHEADMAG.COM

FREE SUBSCRIBE TO CREATIVE HEAD AND RECEIVE...

€48

IRELAND

€7.50 SEPTEMBER/OCTOBER 2016

Get creative Supersize services Grow clientele

The business booster that ticks all the boxes CREATIVEHEADMAG.COM

CREATIVEHEADMAG.COM

In print•online•everywhere!

The business booster that ticks all the boxes

Get creative Supersize services Grow clientele

CREATIVEHEADMAG.COM

FOR EVERY SUBSCRIBER*

The business booster that ticks all the boxes

YOU’LL ENJOY...

IRELAND

In print•online•everywhere! €7.50 SEPTEMBER/OCTOBER 2016

In print•online•everywhere!

IRELAND

SEPTEMBER/OCTOBER 2016

A GIFT WORTH MORE THAN

Get creative Supersize services Grow clientele

IRELAND

SEPTEMBER/OCTOBER 2016

Get creative Supersize services Grow clientele

The business booster that ticks all the boxes

In print•online•everywhere!

€7.50 SEPTEMBER/OCTOBER 2016

IRELAND

SEPTEMBER/OCTOBER 2016

Get creative Supersize services Grow clientele

The business booster that ticks all the boxes

In print•online•everywhere!

IRELAND

SEPTEMBER/OCTOBER 2016

CREATIVEHEADMAG.COM

€7.50 SEPTEMBER/OCTOBER 2016

IRELAND

Get creative Supersize services Grow clientele

The business booster that ticks all the boxes

In print•online•everywhere!

IRELAND

Get creative Supersize services Grow clientele

The business booster that ticks all the boxes

In print•online•everywhere!

€7.50 SEPTEMBER/OCTOBER 2016

IRELAND

SEPTEMBER/OCTOBER 2016

Get creative Supersize services Grow clientele

The business booster that ticks all the boxes

€7.50 SEPTEMBER/OCTOBER 2016

In print•online•everywhere!

IRELAND

€7.50 SEPTEMBER/OCTOBER 2016

IRELAND

€7.50 SEPTEMBER/OCTOBER 2016

In print•online•everywhere!

IRELAND

SEPTEMBER/OCTOBER 2016

Get creative Supersize services Grow clientele

The business booster that ticks all the boxes

The business booster that ticks all the boxes CREATIVEHEADMAG.COM

CREATIVEHEADMAG.COM

In print•online•everywhere! €7.50 SEPTEMBER/OCTOBER 2016

€7.50 SEPTEMBER/OCTOBER 2016

In print•online•everywhere!

IRELAND

SEPTEMBER/OCTOBER 2016

Get creative Supersize services Grow clientele

The business booster that ticks all the boxes

The business booster that ticks all the boxes CREATIVEHEADMAG.COM

CREATIVEHEADMAG.COM

In print•online•everywhere! €7.50 SEPTEMBER/OCTOBER 2016

€7.50 SEPTEMBER/OCTOBER 2016

In print•online•everywhere!

IRELAND

SEPTEMBER/OCTOBER 2016

Get creative Supersize services Grow clientele

The business booster that ticks all the boxes

The business booster that ticks all the boxes CREATIVEHEADMAG.COM

CREATIVEHEADMAG.COM

CREATIVE HEAD IRELAND AND ALL SUPPLEMENTS FOR 12 MONTHS FOR €45

IRELAND

€7.50 SEPTEMBER/OCTOBER 2016 €7.50 SEPTEMBER/OCTOBER 2016

IRELAND

SEPTEMBER/OCTOBER 2016

Get creative Supersize services Grow clientele

The business booster that ticks all the boxes

In print•online•everywhere!

In print•online•everywhere! €7.50 SEPTEMBER/OCTOBER 2016

IRELAND

Get creative Supersize services Grow clientele

The business booster that ticks all the boxes

Get creative Supersize services Grow clientele

The business booster that ticks all the boxes

In print•online•everywhere!

IRELAND

Get creative Supersize services Grow clientele

The business booster that ticks all the boxes

The business booster that ticks all the boxes CREATIVEHEADMAG.COM

CREATIVEHEADMAG.COM

CREATIVE HEAD IRELAND

023_Subs.indd 1

IRELAND

SEPTEMBER/OCTOBER 2016

Get creative Supersize services Grow clientele

The business booster that ticks all the boxes

In print•online•everywhere!

IRELAND

€7.50 SEPTEMBER/OCTOBER 2016

IRELAND

CREATIVEHEADMAG.COM

In print•online•everywhere!

€7.50 SEPTEMBER/OCTOBER 2016

The business booster that ticks all the boxes

In print•online•everywhere!

SEPTEMBER/OCTOBER 2016

*TO SUBSCRIBE

AND FOR FULL TERMS AND CONDITIONS VISIT CREATIVEHEADMAG.COM/MAGAZINE OR CALL +44 1434 610935 ALL PRICES LISTED ARE RRP

Get creative Supersize services Grow clientele

€7.50 SEPTEMBER/OCTOBER 2016

IRELAND

Get creative Supersize services Grow clientele

CREATIVEHEADMAG.COM

IT’S FREE FROM SULPHATES, PARABENS, PARAFFIN, MINERAL OILS, SYNTHETIC DYES AND ALLERGENS. THIS OFFER INCLUDES SHAMPOO, CLEANSING CONDITIONER AND DOUBLE CREAM AND IS WORTH €48.50.

In print•online•everywhere!

IRELAND

The business booster that ticks all the boxes

€7.50 SEPTEMBER/OCTOBER 2016

SEPTEMBER/OCTOBER 2016

Get creative Supersize services Grow clientele

The business booster that ticks all the boxes

In print•online•everywhere!

SEPTEMBER/OCTOBER 2016

SUBSCRIBE AND YOU’LL RECEIVE A GIFT FROM THE NEW PRECIOUS NATURE ‘FOR HAIR WITH BAD HABITS’ RANGE BY ALFAPARF MILANO. WITH THE ADDITION OF 100 PER CENT NATURAL INGREDIENTS OF FIG AND WALNUT, THE RANGE IS SPECIALLY FORMULATED FOR DAMAGED HAIR.

IRELAND

€7.50 SEPTEMBER/OCTOBER 2016

In print•online•everywhere!

15/08/2016 11:47

NEW FROM CREATIVE HEAD A FRESH, CONTEMPORARY SOURCE OF TUITION, GUIDANCE, ADVICE AND INSPIRATION THAT YOU WONâ&#x20AC;&#x2122;T FIND ANYWHERE ELSE

ideas

insights

galleries

education

CHEducationPromoIRELAND.indd 2

interviews

trends

HEAD ONLINE NOW! CREATIVEHEADMAG.COM/EDUCATION

05/09/2016 12:28

videos

proﬁles

education

REAL. ! newRELEVANT. RIGHT NOW.

HEAD ONLINE NOW! CREATIVEHEADMAG.COM/EDUCATION

collections

galleries

proﬁles

insights

techniques

tutorials

! s t s i t r A d e Featur CHEducationPromoIRELAND.indd 3

galleries

inspiration

TIM HARTLEY IN SEPTEMBER GIANNI SCUMACI IN OCTOBER 05/09/2016 12:28

L’Oréal Professionnel’s Monica Teodoro

Rob Beckett

THE STARS CERTAINLY shone at this year’s Most Wanted and The It List Grand Final – and with 10 Irish finalists shortlisted for the first time ever in new Irish categories, it was one heck of a party! Held at London’s historic Guildhall, the competition debuted the Supreme Team and Exceptional Stylist awards for the Republic of Ireland, important additions to this iconic awards event to honour and celebrate the incredible talents that Creative HEAD Ireland sees every day. After a sumptuous dinner, lashings of wine and the awards ceremony itself – where comedian Rob Beckett kept everyone in stitches – it was down to the crypts to party hard ’til the lights came up. To discover who took home the trophies, turn the page and start thinking about what you’ll enter come March 2017!

CHI_MW.indd 1

Joe Hayes and Michael Weafer of Toni&Guy Clarendon Street

M ST WANTED!

Kimberley Howe and Alison Lawless from Dylan Bradshaw

Creative HEAD Ireland editor Annette O’Meara (centre) with Ciara Daly and Valerie Finnegan Cahill from Ikon Hair Design

A MOST WONDERFUL

CREATIVE HEAD IRELAND

07/09/2016 14:02

TO SEE all the action and

discover the other winners, visit creativeheadmag.com/mostwanted

CREATIVE HEAD IRELAND

CHI_MW.indd 2

07/09/2016 14:03

Charlotte and Dylan Bradshaw with Annette O’Meara

The House of Colour team: David Campbell, Olive Tucker and Emma Monaghan with Annette O’Meara

Errol Douglas MBE and family

Eugene Souleiman and Josh Wood

S R E N N I W

SUPREME TEAM SPONSORED BY

IKON HAIR DESIGN, CORK

‘Teamwork makes the dream work’ is a motivating force at Ikon, where you’ll find salon workshops with inspirational guest artists, regular fun team nights, competition work and treat nights, where make-up artists offer a show and tell with pizza and prosecco! There’s a ‘toolbox talk’ at 9am every day, with the team focused on achieving the Salon Success Standard – exceeding client expectations.

“THANK YOU SO MUCH TO CREATIVE HEAD FOR INVITING US TO THIS AMAZING EVENT AND VENUE. WE CAN’T BELIEVE WE’VE WON. WE’RE SO SHOCKED BUT IT FEELS AMAZING!”

CHI_MW.indd 3

CREATIVE HEAD IRELAND

07/09/2016 14:03

EXCEPTIONAL STYLIST SPONSORED BY

DYLAN BRADSHAW, DYLAN BRADSHAW

Dylan is a regular on magazine editorials, he’s styled iconic shows such as Saturday Night Live and The Tonight Show, and is a red carpet reliable. He opened a huge salon in Dublin in 2000 and his own Academy in 2012. He was behind the popular #GetBlownAway campaign to raise funds for ISPCC Childline, pulling in Irish celebs to front it with engaging videos that pushed registrations up and up!

“IT’S VERY IMPORTANT FOR US AND FOR IRELAND TO BE RECOGNISED BY CREATIVE HEAD AND THE INDUSTRY. I’VE BEEN GOING TO THESE AWARDS FOR FIVE YEARS SO TO GET TO BE A PART OF IT IS REALLY GREAT. I’M ELATED”

? EAR, Y T 17 NEX D 20

CREATIVE HEAD IRELAND

CHI_MW.indd 4

E OU T WANT H Y BE R MOS MARC T I LD OUT FO G NEXT U CO ATCH OMIN W

07/09/2016 14:03

Scene Vogue Williams

Zeba

Amanda Byram

Zeba

Peter Mark

THE HOTTEST EVENTS AROUND – GET YOURSELF SCENE!

30-33_Scene Ireland September.indd 1

Peter Mark

Zeba

THE BRIGHTEST HAIRDRESSING talents from across the country gathered at Dublin’s Convention Centre for one of the highlights of the industry calendar, the L’Oréal Colour Trophy final. Hairdressers from salons all over Ireland went head to head to compete for the sought after award, which also celebrated its 50th birthday. But there could only be one overall winner – and this year it was the Dylan Bradshaw Academy on Dublin’s South William Street. The award categories also included the L’Oréal Men’s Image Award, won by Brown Sugar Hair & Make Up in Blackrock, and the Star Award, which was awarded to Kate O’Neill of Peter Mark Dundrum. The judging panel featured high profile names in the international hairdressing industry, including Frederic Pavard of Alexandre de Paris, Jack Howard of Paul Edmonds London, Steve Rowbottom of Westrow, Alan Edwards of Alan Edwards, Adam Reed of Percy & Reed, and Tina Farey from Rush. Shows from leading Irish salon group Peter Mark, headed by Michel Doyle, and Zeba, led by Stephen Kelly, showcased spectacular hair presentations titled Balletto Musica Lirica and Ascendants respectively, featuring stunning and dynamic hair looks. The event was hosted by TV presenter Amanda Byram and was followed by a black tie dinner and aftershow party featuring DJ Vogue Williams and band The Strypes.

Katie Culleton, Dylan Bradshaw

REMEMBER

The judges, from left to right: Jack Howard, Steve Rowbottom, Frederic Pavard, Tina Farey, Adam Reed and Alan Edwards

Night to

CREATIVE HEAD IRELAND

15/08/2016 11:53

Brown Sugar Toni&Guy

Headmasters

Kate O’Neill of Peter Mark Dundrum

Dylan Bradshaw Academy’s Aoife Bradley and Jenny Dawson

Dylan Bradshaw Academy

Katie O’Neill of Peter Mark

Headmasters’ Dawn O’Sullivan and Stephanie Power

The Strypes

Preen Brown Sugar’s Roy Leigh and Elayne Archbold Preen’s Katherine Sweeney, Judy Wong and Suzi Lee

And the winners are… L’ORÉAL COLOUR TROPHY WINNER: Dylan Bradshaw Academy, South William Street, Dublin RUNNER-UP: Preen, Dame Street, Dublin THIRD PLACE: Headmasters, Waterford

MEN’S IMAGE AWARD WINNER: Brown Sugar Hair & Makeup, Blackrock, Dublin RUNNER-UP: Toni&Guy, Clarendon Street, Dublin

STAR AWARD WINNER: Kate O’Neill of Peter Mark Dundrum

CREATIVE HEAD IRELAND

30-33_Scene Ireland September.indd 2

15/08/2016 11:54

Niall Bennett

VISIONS OF THE

future THE ALTERNATIVE HAIR Visionary Award Ireland Final was held at Dublin’s Mansion House and featured the very best in cutting edge Irish hairdressing. There were three Irish award categories: Men’s – won by Niall Bennett of H20 Hair in New Ross Co. Wexford; Cut and Colour – won by Marese Sweeney of Rossano’s Hair and Beauty Salon in Sligo and Avant-Garde – which went to Amanda Whittome from Melo Yelo, part of the Hugh Campbell Group in Limerick. The Alternative Hair Show began 34 years ago and to date has raised £50m (€59.6m) for Fighting Leukaemia. The Irish winners will go on to compete in London on 16 October at the Alternative Hair International Visionary Awards at the Royal Albert Hall – good luck to all!

30-33_Scene Ireland September.indd 3

CREATIVE HEAD IRELAND

15/08/2016 11:54

CREATIVE HEAD IRELAND

30-33_Scene Ireland September.indd 4

15/08/2016 11:54

Niall Bennett H20

Amanda Whittome, Melo Yelo

Niall Bennett

Marese Sweeney, Rossanoâ&#x20AC;&#x2122;s Hair and Beauty Salon

S W E E T TA S T E OF SUCCESS WANT TO MAKE 2017 YOUR BUSIEST YEAR ON RECORD?

A S U R E - F I R E WAY T O I M P R E S S A N D I N S P I R E Y O U R C L I E N T S IS TO LEARN NEW SKILLS, EXPAND YOUR IN-SALON R E P E RT O I R E A N D B R E AT H E N E W L I F E I N T O Y O U R W O R K . A N D N O W I S T H E T I M E T O D O I T – W I T H S U G A R C U LT U R E ! FROM SEPTEMBER TO November, Ireland’s premier hair and make-up salon group, Sugar Culture, is launching eight exciting educational courses designed to help you master innovative new techniques and profitable new services. Covering everything from Session Styling and Barbering to Bridal and Advanced Make-Up, you’re sure to find something that will push your boundaries, whatever stage you’re at in your career. Sugar Culture – a growing family of salons located across Dublin’s creative quarter and beyond – is the brainchild of managing director Mark O’Keeffe, a man who had the vision of bringing hair styling and make-up artistry together over a decade ago. Brown Sugar launched in 2005 on Dublin’s South William Street, is one of the slickest salon names in the business and

Sugar Culture advertorial.indd 1

regularly splashed over the glossies and style magazines. Sugar Cubed, offering bang on-trend hairstyles to a younger clientele followed in 2013, with traditional barbers Sugar Daddy launching in 2015 to capitalise on the booming male grooming market. Now Mark has turned his sights to educating the next generation of hair and make-up artists. With the Sugar Culture Institute set to launch in January 2017, this autumn he’s rolling out a carefully chosen edit of hair and make-up courses that will be taught by skilled members of the Sugar Culture team. So whether you’re starting out as a make-up artist, fancy a career change or simply want to upskill, these courses – from introductory level through to advanced – will help you on your way to make-up and styling perfection.

CREATIVE HEAD IRELAND

05/09/2016 12:06

CR EATIV E HE AD AD VE RT OR IAL

MEET THE TEAM T H E S U G A R C U LT U R E E D U C A T O R S A R E A M O N G T H E M O S T H I G H LY SKILLED HAIRSTYLISTS AND MAKE-UP ARTISTS IN THE BUSINESS

EILIS DOWNEY MAKE-UP ARTIST

A make-up artist with more than eight years of experience, Ellis was talent spotted by Mark O’Keeffe at the annual trainee competition.

TIAGO RODRIGUES SENIOR STYLIST

A Sugar Culture senior member, Tiago brings with him years of experience and talent for styling.

CHRISTIAN SHANNON MANAGER, SOUTH WILLIAM STREET

An incredible talent, Christian looks after the Dublin elite, including stars such as Conor McGregor.

BROWN SUGAR

Brown Sugar’s unprecedented success is down to a winning combination of cool, calm interiors, the finest product ranges and an ultra-talented team of hair and make-up artists. To build on this success and also to cater to increasing demand, Brown Sugar now has sister salons in Blackrock and Ranelagh, providing the same level of excellence to all of its customers that the original branch on South William Street does.

SUGAR CUBED

Offering an original concept in hair and beauty for a new generation of fashionably slick individuals, Sugar Cubed wants to focus on street style shaping trends by making its new cutting-edge salon accessible to the people making an impact. The salon encompasses the best in urban street style, mixed with creative flair and design, and is always mindful of the influences impacting the capital.

SUGAR DADDY

Sugar Daddy is a premium barbershop in the heart of Dublin’s city centre. Catering to stylishly slick individuals in a modern tonsorium, Sugar Daddy respects the heritage of classic barbering and brings a modern twist to the new generation of male urbanites taking pride in their appearance.

S U G A R C U LT U R E ’ S I N S T I T U T E O F H A I R AND MAKE-UP LAUNCHES JANUARY 2017 KEEP AN EYE OUT FOR ANNOUNCEMENTS FROM THE BEAUTY TEAM!

DEARBHLA KEENAN MAKE-UP MANAGER, SUGAR CULTURE

Dearbhla’s creative vision means she is always in demand on shoots, as well as in the salon – she’s an integral member of the brand team.

SUZANNE REDMOND BARBER

An experienced barber, Suzanne teaches at the highest level and incorporates modern and classic hairdressing techniques in her course.

PETER O’DONNELL TECHNICAL MANAGER, SUGAR CULTURE

Peter is a colour genius. His peers and clients would agree that his colouring talents are second to none.

ROY LEIGH CREATIVE DIRECTOR, SUGAR CULTURE

As senior stylist at Brown Sugar, Roy’s experience in the industry is vast and his work is renowned.

FOR MORE INFORMATION ON SUGAR CULTURE’S EDUCATIONAL COURSES, VISIT SUGAR CULTURE INSTITUTE, 26 SOUTH WILLIAM STREET, DUBLIN 2 OR CALL 01 677 8475 CREATIVE HEAD IRELAND

Sugar Culture advertorial.indd 2

05/09/2016 12:11

NEW S U G A R C U LT U R E HAIR AND MAKE-UP COURSES BOOKING NOW FOR SEPTEMBER TO NOVEMBER 2016

BRIDAL HAIR WORKSHOP

Sunday 16 October, 10am to 5pm. Tutor: Roy Leigh. Best for: Experienced hairdressers with a strong understanding of hair up techniques. Content: The business of bridal hair (consultation, pricing, marketing and so on); timing and organisation skills; creating the perfect ‘traditional’ bridal look; creating the perfect ‘contemporary’ bridal look. Duration: One day. What to bring: Just yourself and your usual salon tools. Cost: €200*

Sugar Culture advertorial.indd 3

SESSION STYLING

Date: Sunday 25 and Monday 26 September, 10am to 5pm. Tutor: Christian Shannon. Best for: Experienced hairdressers with a strong understanding of traditional upstyling and who are interested in breaking into the world of session hairdressing. Content: Interpreting a job brief; creating a moodboard and its practical application; how to work with make-up artists and stylists; practical look and learn sessions. Duration: Two days. What to bring: Just yourself, your dryer and brushes. Cost: €500*

CLASSIC CUTTING

Date: Sunday 23 and Monday 24 October, 10am to 5pm. Tutor: Tiago Rodrigues. Best for: Experienced hairdressers (minimum ﬁve years of experience) with a strong understanding of on-trend cutting techniques but who would like to learn more advanced techniques and improve their scissor skills. Content: Advanced precision cutting; classic cutting demos; look and learn sessions. Duration: Two days. What to bring: Just yourself and your usual salon tools. Cost: €500*

CREATIVE HEAD IRELAND

05/09/2016 12:07

Date: Sunday 2 October, 10am to 5pm. Tutor: Peter O’Donnell. Best for: Experienced hairdressers with a strong understanding of colour techniques and their application. Content: Understanding eﬀective colour technique; contouring and strobing; interpreting colour techniques; practical application of colour. Duration: One day. What to bring: Just yourself, your dryer and brushes. Cost: €250*

BARBERING WORKSHOP

Date: Sunday 9 October, 10am to 5pm. Tutor: Suzanne Redmond. Best for: Barbers already working in the industry or hairdressers that would like to gain more of an understanding of this growing market. Content: Skin fading and blending; sectioning and scissor work; shape and styling; blow-drying; ﬁnishing touches and attention to detail. Duration: One day. What to bring: Just yourself and your usual salon tools. Cost: €150*

CR EATIV E HE AD AD VE RT OR IAL

INVENTIVE COLOUR

INTRODUCTION TO MAKE-UP

Date: Tuesday 20 September, 6.30pm to 9.30pm. Tutor: Eilis Downey. Best for: Beginners wishing to enter the industry; college leavers wishing to gain a more practical understanding of make-up application; or qualified make-up artists and beauty therapists who want to brush up on their core skills. Content: Creating the perfect base; the art of contouring; lashes and liner workshop; flawless day make-up; creating the perfect smoky eye; lips and liner precision. Duration: Four consecutive Tuesday evenings. What to bring: Just yourself and your usual skincare for cleansing. We supply the brushes used on the day and students can take advantage of a 20 per cent discount off all products in the Kohl Cosmetics range. Cost: €300*

S U G A R C U LT U R E I N S T I T U T E 2 6 S O U T H W I L L I A M S T R E E T, DUBLIN 2 01 677 8475 institute@sugarculture.ie www.sugarculture.ie ADVANCED MAKE-UP

Date: Sunday 13 and Monday 14 November, 10am to 5pm. Tutor: Eilis Downey. Best for: Make-up artists already working in the industry; college leavers wishing to gain a more practical understanding of make-up application; anyone who has attended the Introduction to Make-Up course. Content: Interpreting a job brief; preparing a moodboard and its practical application; advanced contouring and strobing techniques; high-fashion and editorial make-up application; avant-garde make-up looks; working with gem stones. Duration: Two days. What to bring: Just yourself, and your usual skincare for cleansing. We supply the brushes used on the day, and students can take advantage of a 20 per cent discount oﬀ all products in the Kohl Cosmetics range. Cost: €400*

BRIDAL MAKE-UP

Date: Sunday 6 and Monday 7 November, 10am to 5pm. Tutor: Dearbhla Keenan. Best for: Make-up artists already working in the industry; college leavers wishing to gain a more practical understanding of make-up application; anyone who has attended the Introduction to Make-Up course. Content: The business of bridal (consultation, pricing, marketing etc); timing and organisation skills; creating the perfect ‘traditional’ look; creating the perfect ‘contemporary’ look; students will receive two professional images for their portfolio. Duration: Two days. What to bring: Just yourself and your usual skincare for cleansing. We supply the brushes used on the day, and students can take advantage of a 20 per cent discount oﬀ all products in the Kohl Cosmetics range. Cost: €450* * A 50 per cent deposit is required at time of booking

CREATIVE HEAD IRELAND

Sugar Culture advertorial.indd 4

05/09/2016 12:08

Alexis Mabille S/S16, hair by Odile Gilbert for Moroccanoil 38

38-41_OilsIre.indd 1

CREATIVE HEAD IRELAND

15/08/2016 12:04

#Oils

gloss Into the

Every client wants beautiful, healthy-looking hair... and oils promise to deliver. From runway looks to celebrity ambassadors and expanding ranges, we chart the evolution of those slick drops of delight FROM THE AMAZON RAINFOREST to the souks of Morocco, oils have long been considered precious components of luxurious beauty regimes. For centuries women harnessed the nourishing benefits of nut, argan and coconut oils to add fragrance and strength to their hair. But it wasn’t until 2009 that oils found their place in the salon, with the launch of Moroccanoil Treatment, a rich elixir that answered every hair prayer. Stronger hair, incredible shine and amazing smoothness were suddenly available in one single product, and its distinctive brown and blue bottle became synonymous with beautiful hair. The ripple effect of this landmark launch is still being felt – in the seven years since, hairdressers and clients alike have developed a serious craving for oils, and it’s a go-to product backstage at fashion week shows across the globe. Indeed, Moroccanoil is now a staple at a number of big designer shows in all four fashion capitals. The reason for this? It’s a combination of oils’ universal appeal, alongside the rise in interest of products with a high-end feel. “Oils increase shine, smooth out the cuticles, help the hair to dry and leave a silky feel, no matter what length it is,” explains Paul Hession, owner of two salons in Dublin, where he uses L’Oréal Professionnel’s Mythic Oil and Elixir by Kérastase. Ross King, manager of Davey Davey in Dublin’s Stephen Street Lower: “We find them to be an incredible offering for

CREATIVE HEAD IRELAND

38-41_OilsIre.indd 2

clients wanting rich, luxurious hair. Oils really help to create great results, especially if your client has unruly hair. Oils are generally cosmetic but Moroccanoil and Elixir by Kérastase, which we use in-salon, contain moisturising elements which can help to speed up blow-drying time.” But as with all new and unfamiliar products, some clients are a little reticent about using oils. According to Davey Davey’s Ross King: “I think that clients have a perception that putting an oil in their hair will make their hair greasy, but the products have developed so much over the years that even if you have fine hair you can use them.” These worries can be overcome with the correct approach. It’s important to show clients that they don’t need to fear oils, and one way of putting their concerns to rest is by remaining mindful of the language you use when introducing the idea. “I assure clients oils are very nourishing products and are ‘dry oils’ with no silicon or parabens, they’re water soluble and most importantly, are not greasy or heavy so there’s nothing there that will weigh down the hair,” says Paul Hession. “Once clients hear about the benefits of using oils, their preconceived ideas are totally reversed. You can use these oils on your skin as well, so the perception now is definitely that oils are luxury products,” advises Paul. He believes that education is key. “The first thing I do with a client is say ‘let’s try it.’ And I put it on their hands first

15/08/2016 12:04

Jason Wu A/W16, hair by Paul Hanlon 40

38-41_OilsIre.indd 3

Jason Wu A/W16

Temperley London S/S16, hair by Antonio Corral Calero

Jason Wu A/W16

OsmanS/S16, hair by Antonio Corral Calero

and it dries instantly, that usually convinces clients quickly. It’s important not to overload the hair with oil, a drop or two is enough with medium-length hair – less is more when using these products.” According to Ross King, oils not only boost the hair quality but also cut down on styling time. “If clients are shown how to use oils properly, such as the right amount, they can see the benefits and the results they can expect to get but also it really does help cut down on blowdrying time as the oils make the hair more manageable.” He adds that clients respond very positively once they’ve tried it and seen the benefits with an uptake in retail sales as well. “Once shown how to use it and clients see how it looks after you’ve used it on their hair, I find they’re asking: ‘can I take one home with me?’ It almost sells itself when used properly,” adds Ross. And by introducing a client to oil, you can create a stepping stone to an entire oil-based collection – so there’s good reason to fill your shelves. As Paul Hession, owner of Hession Hairdressing, says: “Oils outsell all other styling products without fail, in both our salons we enjoy healthy sales – I’m a big fan of oils. And depending on usage, an oil may last a client for up to four months, if they use it in the correct quantities. “You can use oil on dry hair, wet hair, flyaway hair and I advise clients that during the day a little drop will smooth hair out – it’s a wonder product, on the floor and for retail,” adds Paul. So it’s not surprising that oils have had such a meteoric rise – all it took was a little brown bottle to kick start a revolution. It’s a little liquid gold for your salon’s retail.

CREATIVE HEAD IRELAND

15/08/2016 12:05

#Oils

Shine a light It started with oils… now there’s so much more for clients to love

WHAT STARTED OFF as one product has now flourished into an extensive hair and body care range. The original Moroccanoil Treatment is a versatile must-have that adds a burst of hydration along with incredible shine and detangling – use it before shampooing, before a blow-dry or as a finishing touch. This luxurious vibe continues throughout the rest of the collection. Recent additions include the innovative dry shampoo duo for lighter and for darker hair (pictured), while the new Treatbox is a bundle containing everything a client needs to create dreamy hair at home – there’s the Moisture Repair Shampoo and Conditioner and a bottle of the Moroccanoil Treatment. Because these days, no bathroom is complete without one.

MOROCCANOIL TREATMENT RRP €39.90 DRY SHAMPOO RRP €19.90, TREAT BOX RRP €39.90

RRP €19.90 (6X13ML) xpertpro.ie

RRP €28

kreativesalonsupplies.com

Aveda Dry Remedy Oil is perfect for all hair types, and provides a burst of moisture using natural botanical oils for a sleek, smooth finish.

RRP €25.50 aveda.co.uk

xpertpro.ie

Alfaparf’s newest Precious Nature product is the Thirsty Leavein Infusion Oil. It immediately restores moisture and softness to the inner structure of the hair without weighing it down.

Because it contains argan, baobab and desert date oils, Arganikare Day Therapy Miracle Blend Oil restores instant brilliance and shine, leaving hair silky soft.

The Davines OI range has been given a makeover – chic new monochrome packaging is wrapped around the luxurious collection, which is infused with roucou oil.

RRP FROM €19.50 davines.com

Affinage Kitoko Oil Treatment, an indulgent blend of karite and argan oils provides intense nourishment while smoothing and strengthening the hair.

RRP €18.31

gainfort.com

Sebastian Professional’s Dark Oil harnesses natural ingredients including argan, cedarwood and sandalwood oils to replenish the hair from the inside out. Using DiffusX technology it applies evenly and leaves hair twice as smooth for up to 48 hours.

L’Oréal Professionnel has relaunched the Mythic Oil collection, containing innovative products such as the Brume Sublimatrice Dry Conditioner for a blast of hydration between washes.

Need to add shimmer? TIGI S-Factor True Lasting Colour Hair Oil is just the ticket! It can be used as a styling oil to protect hair from heat damage or as a finishing product to set your client’s desired hair style.

sebastianprofessional.com

lorealprofessionnel.co.uk

gainfort.com

RRP €36.70

Revlon Professional’s Orofluido Asia range takes an exotic blend of tsubaki oil, bamboo oil and rice oil, to help transform everyday routine into indulgent ritual.

RRP FROM €11.30 orofluido.com

CREATIVE HEAD IRELAND

38-41_OilsIre.indd 4

RRP FROM €19.99

Indulgence meets strength in the Kérastase Elixir Ultime, which increases suppleness, resilience and moisture without weighing the hair down.

RRP €36

kerastase.co.uk

RRP €15.99

The trio of argan, manketti and evening primrose oils makes Joico K-Pak Color Therapy Restorative Styling Oil the perfect choice for coloured hair that craves a little care.

RRP €27.95 xpertpro.ie

15/08/2016 12:05

40-47_Fashion September.indd 1

CREATIVE HEAD IRELAND

15/08/2016 12:08

Beyond boundaries The latest collection from Great Lengths is all about lush locks, silky hair and volume that enters new realms of possibility PHOTOGRAPHY BY GUY FARROW CREATIVE HEAD IRELAND

40-47_Fashion September.indd 2

15/08/2016 12:09

40-47_Fashion September.indd 3

CREATIVE HEAD IRELAND

15/08/2016 12:10

CREATIVE HEAD IRELAND

40-47_Fashion September.indd 4

15/08/2016 12:11

HAIR Great Lengths. CREATIVE DIRECTION Richard Colvill and Phill Smith (Agency TK). MAKE-UP Ami Streets.

BRYTER LAYTER GIVE YOUR HAIR A BOLD NEW COLOUR AND LIGHTEN UP THE DULL AUTUMN DAYS WITH THE LATEST COLLECTION FROM KAZUMI

PHOTOGRAPHY BY SHANE MCCARTHY 46

40-47_Fashion September.indd 5

CREATIVE HEAD IRELAND

15/08/2016 12:11

CREATIVE HEAD IRELAND

40-47_Fashion September.indd 6

15/08/2016 12:12

40-47_Fashion September.indd 7

CREATIVE HEAD IRELAND

15/08/2016 12:12

CREATIVE HEAD IRELAND

40-47_Fashion September.indd 8

15/08/2016 12:12

HAIR Mark McCauley. COLOUR Mark McCauley, assisted by Sandra Green and Emma Kennedy. MAKE-UP Zoe Clarke @ Kazumi. STYLING Bryan Murphy. CLOTHES Simone Rocha at Havana.

om i Tot al ch an ge for th e lovely Na a tod ay. Copper blo nd e down to de ep root an d icy ros e en ds

A qu ick fix for po st- ho lid ay ha ir – it doesn ’t ha ve to be a strug gle or cost a fortu ne

Hig h cont rast bala yag e – don ’t be afra id to tak e wid e sect ions and app ly hea vy a mou nts of prod uct!

In the

All the colour here was app lied at the bas in and run through the hair like wat er

frame Conor Doyle, senior stylist at Peter Mark, Dundrum snaps away...

Getting a notion on the journey home and cutting all my hair off!

Fun thin gs happen ing with shim mering ultra violet ton es Th e vie w as we wa lked ba ck fro m th e Hi de out festival on ho lid ay in Croati a

Tha nks @ea mon nm cgilldes ign for the stun ning dress and @pi xiewooo for the ma ke- up

050_In The Frame.indd 1

Nobody understands how much I love cutting curly hair!

R e st orin g ba la n ce o ve rwork ed h a ir to

Aft er an inte nse audition I'm now officially part of the L’O réal ID Art ist prog ra mm e! CREATIVE HEAD IRELAND

17/08/2016 11:47

3-STEP THERAPY FOR HAIR

REBUI

The Ultimate Scalp Protection for Maximum Comfort during salon treatments.

Protects and permanently repairs hair from within. 20% increase in hair strength.*

RE R

TO R E R

FIB

ALP & SC

E LD

P R OT E OR

B ON

S CA L

Introducing THE HAIR SUPPORTERS, a revolutionary new luxury therapy from ALFAPARF Milano containing BIOMIMETIC QUATERNIZED KERATIN, a ground-breaking active ingredient that provides targeted, permanent repair to the most damaged areas of the hair surface. Your clientâ&#x20AC;&#x2122;s HAIR now has the SUPPORT it needs to look and be its radiant best!

Seals cuticles to boost shine. 21% increase in hair elasticity.*

m te nd s sy lp a y ar sca re ! n s tio ete e ca ent u ol pl br tm v m fi a Re co air tre r h g fo rin u d ASK YOUR ALFAPARF MILANO REPRESENTATIVE ABOUT HOW WE CAN SUPPORT INCREASED CLIENT SPEND IN SALON, OR CALL 045 856 490.

WWW.ALFAPARFMILANO.COM

Hair supporters Single page.indd 1

22/07/2016 16:17