€7.50 SEPTEMBER/OCTOBER 2020
In print•online•everywhere!
IRELAND
SEPTEMBER/OCTOBER 2020 CREATIVEHEADMAG.COM
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ADAM REED, GHD GLOBAL BRAND AMBASSADOR, USED GHD RISE TO CREATE OUR FRONT COVER LOOK
Introducing the new ghd rise A 3D volume smart hot brush that delivers 2x more volume from root to tip* and kind-to-hair styling that lasts all day. Use your rise to create instant, effortless volume, gently lifting up from the roots and gliding smoothly through the lengths to create body and bounce on all hair types and lengths, delivering amazing results every time. Use it to style chic waves, fierce flicks and bombshell curls with speed – and your clients will find it easy to use too. It’s the volumising hair hero they’ve been waiting for!
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“THE GHD RISE IS A NEW KIND OF HOT BRUSH THAT GIVES YOU INCREDIBLE, MODERN-LOOKING VOLUME. IT CREATES THE KIND OF HAIR THAT CLIENTS LOVE – GORGEOUSLY GLOSSY, NATURALLY BOUNCY, NOTICEABLY THICKER AND FULL OF TEXTURE”
BIG IT UP 2X MORE VOLUME ROOT TO TIP*
20/08/2020 11:51
CR EATIV E HE AD PA RT NE RS HIP
ADD GHD ROOT LIFT SPRAY FOR 2.5X MORE VOLUME!*
A NEW KIND OF VOLUME * Versus naturally dried hair. Images shot before UK government Covid-19 PPE guidelines changed on 15/08/2020
Mega-volumising, kind-to-hair styling doesn’t happen naturally! It’s thanks to ghd’s SMART ultra-zone technology, which spans the rise’s 32mm barrel, intelligently sensing the hair's thickness and your speed of styling, predicting hair's needs and adapting accordingly to maintain a constant, even heat from root to tip. ghd's advanced infinity sensors monitor heat an incredible 250 times per second, guaranteeing you an optimal 185C at all times. Even the 5mm smooth-touch nylon bristles are optimised to ensure the closest possible contact to lift hair from the root, adding body, fullness and bounce with ease and speed.
All rise for the new ghd rise. For more details, contact your ghd account manager or call +44 (0)1924 423400
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EMBRACE YOUR CURLS DESIGNED TO ENHANCE AND DEFINE YOUR CURLS.
SEMI DI LINO CURLS IS THE TREATMENT LINE DESIGNED TO ENHANCE AND DEEPLY HYDRATE TEXTURED AND WAVY HAIR.
ALFAPARFMILANO.COM
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Editor’s letter
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JOIN US!
We’ve survived the past couple HOPEFULLY BY NOW you are settled in back at work, of months adjusting to the enjoying catching up with clients and flexing your hairdressing muscles once more. It’s been a tough year so far, but the industry has ‘new normal’, but now pulled together and adapted to the new world we find ourselves in. And it’s time to look at what with changes to our working practices, clients’ perspectives and values comes next. On Monday are changing too – enter the new consumers. You can find out all about the 2 November, we’ll be new types of customers sitting in your chair from page 40, along with what bringing our business they want and how to tap into their needs. Over on page 42 we are celebrating networking event, Salon textured and curly hair – for too long hairdressing has left these hair types Smart, back to Dublin behind, but it’s time to get educated for a more inclusive and creative with a firm focus on industry. And if you’re hungry for more change, come to see us at Creative resetting and rebuilding HEAD’s Salon Smart Dublin, where we have an exciting line-up of some of for the future. Now, more the best in the business sharing their stories, tips and advice. Tickets are than ever, our industry available online now and selling quick – you can find all the details you needs to pull together and need on page 20. we have a line-up of experts ready to share their stories and advice, panel debates to tackle business issues and challenges head on, and vital opportunities to network with fellow salon owners and managers. Page 20 has Anna Samson, more; tickets are on sale now! Editor creativeheadmag.com/events
anna@alfol.co.uk
006_Eds Letter.indd 1
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21/08/2020 12:49
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September/October
WHAT’S INSIDE 42
€7.50 SEPTEMBER/OCTOBER 2020
In print•online•everywhere!
IRELAND
SEPTEMBER/OCTOBER 2020 CREATIVEHEADMAG.COM
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ON THE COVER Hair by Adam Reed, global brand ambassador for ghd, using new ghd rise. Makeup by Tricia Woolston using NARS. Fashion by Sam Carder at Stella Creative Artists. Model Sophie Rose Bellini at Body London. Photography by Jon Baker.
TEXTURE MATTERS
It’s time for our industry to really talk about and celebrate all types of hair texture and diversity
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FASHION
The Occasions Artistic Team explores elements of light and dark with its new Blend collection
PLEASED TO MEET YOU
There are distinct new types of consumers heading to your salon, so make sure you cater for them
EDITOR
DIGITAL DESIGNER
EDITOR IN CHIEF
ONLINE AND DIGITAL ASSISTANT
BELLA PETERS JENNY BROOKS
Creative HEAD Ireland is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.
ONLINE AND DIGITAL EDITOR
SPECIAL PROJECTS DIRECTOR
WRITE TO US AT:
ART DIRECTOR
NICK JABBAL
ALISON ROWLEY
PUBLISHER
CHIEF SUB EDITOR
CLASSIFIED EXECUTIVE
ANNA SAMSON AMANDA NOTTAGE
CONTRIBUTOR
DEBORAH MURTHA
ADAM WOOD
SPECIAL PROJECTS MANAGER
KELSEY DRING
JOANNA ANDERSEN
CATHERINE HANDCOCK
DAVID HAMMOND
creativeheadmag.com
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SPECIAL PROJECTS ASSISTANT
EVA VESTMANN
creativeheadmagofficial
Creative HEAD Ireland is published 6 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press.
Creative HEAD Ireland Alfol Ltd, PO Box 289, Hexham, NE46 9HJ +44 1434 610416 anna@alfol.co.uk
@creativeheadmag
20/08/2020 11:34
THE GREAT ITALIAN JOURNEY PALERMO
To find out how you can become a Great Lengths certified stylist, speak to our team on +44 (0) 113 278 1292 and start your journey. www.greatlengths.com/ie
The edit
THE GOVERNMENT has opened up the Enterprise Support Grant scheme for new applications. The social protection minister, Heather Humphreys TD, said the grant was designed to help the self-employed to cover the costs of returning to work following Covid-19 shutdowns. She added it would “be of interest” to freelance and self-employed workers, which includes hairdressers. The Enterprise Support Grant was originally designed to support new entrepreneurs setting up their businesses, but it has now been remodelled to help support freelancers and the self-employed who were forced to stop trading during lockdown as a result of Covid-19. It is designed to fill a support gap for very small firms ineligible for other types of grants. Funding of up to a maximum of €1,000 is available for those who are eligible. To qualify for the Enterprise Support Grant, sole traders must employ less than 10 people and have an annual turnover of less than €1 million. Heather Humphries said: “Whether it’s paying wages, fuel costs, purchasing PPE or signage, this is an important grant to assist the self-employed to reopen their businesses and get back doing what they do best: providing essential services in their communities.” More details and application forms are available on the gov.ie website.
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Danielle Kennedy
GOVERNMENT EXTENDS GRANT PRESENTERS SCHEME FOR REVEALED SOLE TRADERS
Sam Burnett
Andrew Cannon
Michelle Grimes
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
CREATIVE HEAD IRELAND is delighted to reveal the speakers taking to the stage at Salon Smart Dublin on 2 November. Hosted in association with L’Oréal Professionnel, the business networking event for salon owners and managers will be a unique chance to come together to explore, discuss and share ideas. The line-up includes Andrew Cannon, founder and chief executive of Ruffians barber shops; Gina Conway, owner of Gina Conway Salons and Spas; Michelle Grimes, owner and founder of Maven Hair; Gareth Bromell, founder of HENSHIN by Gareth Bromell; David Campbell, chief executive of House of Colour; Danielle Kennedy, managing director of The Collective by Lloyds; and many more industry experts. Following the success of the first ever Salon Smart Dublin last year, the event is returning to the Radisson Blu hotel to provide unparalleled value and insight after a year of unprecedented events – so there’s never been a better time to invest in your salon’s future. For the itinerary and full speaker list, visit creativeheadmag.com/salonsmart
Face masks now mandatory in all salons and barber shops FACE COVERINGS ARE now to be worn in Ireland in all retail settings, which includes hair salons. The regulation came after an increase in confirmed cases of Covid-19, and the government hopes that this will help to prevent further spread of the virus. Wearing face coverings in these settings is now mandatory by law, meaning that all clients in your salon or shop should be wearing masks as soon as they enter the premises. This includes whether they are waiting for their appointment to start, or during services. As clients should be aware of this change in requirements, they can arrive wearing their own face coverings. Where possible, hairdressers should do as much work as possible with clients wearing face coverings. However, if necessary they can be removed temporarily to enable certain elements of hair services to be carried out.
CREATIVE HEAD IRELAND
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#CHedit
COVID-19 WAGE SUBSIDIES TO CONTINUE UNTIL APRIL 2021
A NEW EMPLOYMENT Wage Subsidy Scheme (EWSS) has been announced to help businesses recover from the impact of Covid-19 closures. The new EWSS succeeds the Temporary Wage Subsidy Scheme, which closed at the end of August and will run until April 2021. Under the new scheme, employers and new firms in sectors impacted by Covid-19 and whose turnover has fallen by 30 per cent, will get a flatrate subsidy of up to €203 per week per employee, including for new employees. For more information on the scheme, visit citizensinformation.ie
75%
of participants working within the health and beauty sector plan to accelerate their digital transformation plans, according to a report by Cheil UK. This is well above the national average of 44 per cent. Plans include optimising online performance, investing in new tech in-salon and e-commerce.
L’Oréal unveils new sustainability targets
WELLA PROFESSIONALS TRENDVISION DIGITAL FINAL ANNOUNCED
L’ORÉAL GROUP HAS LAUNCHED a new sustainability programme, L’Oréal for the Future, a set of targets to create a more environmentallyfriendly business, and empower consumers to make sustainable choices. Targets include making all of L’Oréal Group manufacturing, research and administrative sites carbon neutral by improving energy efficiency and using 100 per cent renewable energy by 2025, and ensuring 100 per cent of the plastics used in product packaging are from recycled or bio-based sources by 2030. €150 million has also been allocated to address social and environmental issues, including restoration of damaged marine and forest ecosystems, prevention of violence against women and support for refugees. “L’Oréal’s sustainable revolution is entering a new era,” said Jean-Paul Agon, chairman and chief executive of L’Oréal Group. “The challenges the planet is facing are unprecedented, and it is essential to accelerate our efforts. We do so in our own business operations and in our contribution to the society at large. L’Oréal will stay faithful to its ambition to operate within the limits of the planet.”
Wella Professionals TrendVision Digital UK and Ireland Final opens for finalist entries on 8 September. Finalists must upload their final look, which can be created on a head block or a model, before 23 September – late submissions will not be judged. Briefings will be held by Wella Guest Artist judges across the six categories: Colour Artist, Colour Specialist, Editorial Look, Craft Artist, Men’s Hair and Style Master. On 21 October, winners will be revealed on Instagram at @wellahairuki. The Gold winners from Colour Artist, Colour Specialist and Craft Artist will automatically go through to the International TrendVision Award and gain a place at the International Creative Retreat. Gold winners in other categories will be entered into a further competition to win a place at the Creative Retreat.
Meet the Cool Blonde collection, the latest members to join milk_shake’s semi-permanent colour range, Smoothies. Packed with goodness, these sweet treats contain organic fruit, honey and milk proteins, to nourish hair from the inside out. With shades such as amber and iris to choose from, who could resist? milkshakehaircare.ie
CREATIVE HEAD IRELAND
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MY months
AHEAD
What September and October have in store for... GARETH BROMELL HENSHIN BY GARETH BROMELL
I am about to launch my new hair destination in Harvey Nichols Dublin, H BY GARETH BROMELL. It will offer sustainable beauty and cruelty-free prescription hair and I will be shooting a beautiful editorial for the brand.
MARC BALLANCE BALLANCE HAIR
We are training two new assistants and we hope that September and October will be months in which they excel and get out onto the floor. Our team is strong but we are looking to focus on expressing that in different ways through our social media platforms, so we will be creating more content.
MOVERS AND SHAKERS Takara Belmont has appointed Stephen Price as managing director. Coty has named former L’Oréal Paris executive Sue Y Nabi as its new chief executive. Angelo Seminara has joined Goldwell as its new global brand ambassador.
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THE BUSINESS EDIT
HOW CAN SALONS SWERVE POSTLOCKDOWN BURNOUT? WHEN IRISH SALONS were finally given the green light to re-open in June, they were given only a matter of days to plan for a new way of working. Considerations included social distancing measures, protective equipment and rigorous cleaning schedules to ensure visitors felt safe and comfortable. A few months down the line and hairdressers have worked harder than ever before to provide great services under these new conditions – but are they trying to do too much? Keeping your team healthy and happy is more important than ever to avoid the dreaded post-lockdown burnout. “We are now embracing a new environment in our industry and working in what we are learning is the ‘new normal’,” says Sarah Mason, owner of Sarah Mason Professional in Galway. “Although it’s a challenge it has been highly rewarding greeting our clients back while striving to keep on top of our game, and I am really enjoying the positive side.” Wearing face masks is currently mandatory in retail settings in Ireland which, although necessary for safety, is hot and uncomfortable to wear during long hours in the salon. However, Sarah says that the rule has given her team a motivation to get outside and switch off. “Wearing PPE has been a challenge, however it is encouraging me to get a little fresh air from time to time during my day,” she explains. “We are now embracing the outdoors more and the team now swim in the sea after work in a place called Blackrock in Salthill, Galway. Team building is very important to me and this is a super way to do a quick team-building exercise that has brought us all a sense of freedom and relaxation while washing away our daily worries after a long day at work.” Louisa Murphy, owner of Saints Colour Specialist & Beauty in Ferns, Co. Wexford, agrees that taking time out and getting fresh air is essential to avoiding burnout. “I used to expect the team to work as hard and as late
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as I do, but spacing out client visits, having fresh air and regular breaks from the PPE has made everyone a lot happier,” she says. “We put a seating area outside so clients can sit there while waiting for their appointment, but staff can also use it to have five minutes of air and sunshine when they need. Staff also have an extra 15 minutes on their lunch break to be able to have time to go for a walk.” Sarah has found that the time in lockdown also allowed her to re-imagine her business, so her staff could be both productive and content on return. “I created a full team induction, new salon policies and procedures to strive for a successful new beginning,” she explains. “I ensure my team has optimal awareness covering health and safety and the new running order of the salon to minimise any anxiety they may have. With health and safety at the top of my agenda each day it has been vital for me, my team and our client base to feel safe – so all of my team have passed the Wella Professionals Hygiene Course.” She has also taken the opportunity to slow down a little. “I have wanted to pare my own column back to be able to focus more on each client, so since lockdown I have put my plan into action. Not only am I spending more time with my clients I am now extending their average spend, and my clients are loving the extra attention to detail.” And even little things can make all the difference and keep staff feeling happy and healthy. “We have a little hydration competition to see who can drink the most water in the day, and I bought a SodaStream machine to make sparkling water,” says Louisa. “On the whole, having more breaks and more water and the extra time between clients has made us all more motivated and happy in work. We aren’t making quite as much money per day as we used to, but because we are extremely busy all of our time slots are filled, so that outweighs the losses.”
LIFE LESSONS
ANDREW DUNNE HAIR BY MANE
Be authentic. Success based on other people’s interpretation of you and your work is really an empty experience. It will not lift you up. In fact it will most likely do the opposite. What you focus on is what grows. Make sure you concentrate on what you want in your life and not what you don’t. It sounds simple, but it isn’t. Experience wins every single time. You can spend your whole life analysing and learning about how something is done, but until you start to actually do it you are just a spectator. Behind the chair is where you need to be! Community is everything. Be part of something bigger than yourself, it allows you to pay it forward and, most of all, be connected to like-minded people around you. It’s so beneficial to you as a person and also to your career. Invest in yourself. Move quickly and learn. By investing in yourself you are betting on the only person who really matters, and when you bet on yourself you tend to win. So go for it!
CREATIVE HEAD IRELAND
21/08/2020 10:03
#CHedit WHY DID YOU WANT TO BE A HAIRDRESSER? Funny enough I never actually wanted to be a hairdresser. I started off modelling for Vanilla Hair Design and from there I fell in love with the industry. From seeing such amazing competition work on the IHF Championships floor to watching how much power you have every day in the salon by being able to make someone feel a million dollars when they walk out the door, I knew I had to be a part of it. WHAT ARE YOUR HIGHLIGHTS SO FAR? I really do have the trainee life! Back in January I got to go to London and I worked alongside Hooker & Young at a photoshoot. It was an experience I never thought I would get this early on in my career. Not everyone gets to meet their idols, but to say I was starstruck would be an understatement! Meeting Olive Tucker Lee, Katrina Kelly and Dylan Bradshaw was also definitely next-level emotion too.
LEAH CARROLL BYRNE VANILLA HAIR DESIGN, TULLOW AGE: 18
WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? I hope to have shared some of my hair skills with other cultures – travelling with my trade is something I have wanted to do ever since I started. I would like my name to be well-known in the competition side of hairdressing and have my own trophies so I can show future trainees that anything is possible if you have a dream and put the work in. WHAT IS YOUR DREAM HAIRDRESSING GIG? I am obsessed with products and haircare, so my dream would be to get into educating with products – and from there to actually launch my own range. I would love to be able to share my knowledge with the youth of the hairdressing industry, while seeing my haircare range on shelves all over the world.
CREATIVE HEAD IRELAND
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New from Schwarzkopf Professional is the Color Blender Tool, created in collaboration with global colour ambassador, Lesley Jennison. Perfect for multitonal applications to deliver a seamless colour transition.
SALON PRICE €5.50 +44 800 328 6920
The new Silver Shine Gift Set from Great Lengths is a treat for blonde clients looking to keep hair fresh, vibrant and conditioned.
RRP €45 +44 113 278 1292 greatlengths.com
The iconic duo of damaged hair wonders – JOICO K-PAK and K-PAK Color Therapy – have had a serious makeover for 2020. With smarter colour and damage technology, hair looks like new after just one use.
RRP FROM €19.90 045 856 490
schwarzkopfpro.com
xpertpro.ie
Innovator extraordinaire ghd has unveiled three nozzles for the ghd helios professional hairdryer. The professional comb nozzle gently helps lift, shape and blow out textured hair, while the professional diffuser works to perfect those curls. For speeddrying thick hair, the professional wide styling nozzle is a lifesaver.
Finding the perfect products for curls can be challenging, but the new Semi Di Lino line from ALFAPARF Milano helps make the most of spirals, waves and corkscrews. With climate-proof technology, curly haired clients can enjoy 72 hours of frizz control, along with protection from pollution. Alternate the Enhancing Low Shampoo and the Hydrating Co-Wash for gentle cleansing. The Enhancing Conditioner detangles and defines, while the Enhancing Mask adds strength. To style, there is the Defining Cream and the Multi-Benefit Oil - and when curls need refreshing, spritz on the Reactivating Spray. RRP FROM €14.25 045 856 490 xpertpro.ie
Nude Powder Spray from AUTHENTIC BEAUTY CONCEPT is a fine powder that adds instant lived-in volume, movement and a soft grip to dry hair.
RRP €28.65 +44 800 328 6920 authenticbeautyconcept.com
Let’s cool things down with new shades from DIA Light from L’Oréal Professionnel, all delivering cool, clean finishes. IN-SALON SERVICE 01 604 5918 lorealprofessionnel.co.uk
RRP FROM €25 +44 1924 423 400 ghdhair.com
Wella Professionals Koleston Perfect ME+ just got even more… Well, perfect. The addition of four new shades to the Pure Naturals range ventures into new territory with Resistant Cool Cover, delivering 100 per cent coverage and intense cool tones.
IN-SALON SERVICE 01 416 0900 wella.com
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The new and expanded Schwarzkopf Professional Fibre Clinix collection allows you to mix-and-match products and boosters to create the perfect cocktail for each client.
HOMECARE RRP FROM €18.55 +44 800 328 6920 schwarzkopfpro.com
The Chromoplus Colorica Colour Cream and Stabilized Oxidizing Cream Chromoplus from RICA are 100 per cent vegan hair colouring systems that will elevate your services to another level. IN-SALON SERVICE 021 434 3436 hennessyhb.ie
CREATIVE HEAD IRELAND
20/08/2020 16:04
#CHedit
STOCK OPTIONS
OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS All rise for the new tool from ghd that will revolutionise how you style! If you love to curl with ghd wands and tongs, you’ll love this. If you simply adore the ghd glide for its incredible smooth finish, then you’ll really love this. The ghd rise takes all of the best parts of its existing roster of tools and refines them for 3D volume and an incredibly shiny, soft-touch finish. The 32mm barrel is studded with 5mm nylon bristles that use the same SMART technology as the ghd platinum+ to keep the temperature at a constant 185˚C. It’s these bristles that are the secret weapon of the rise, according to ghd UK brand ambassador Zoë Irwin. “The length is so important – they’re not long enough to tangle, but they are long enough to give hold,” she explains. Just as with the glide, Zoë considers the rise as a brush rather than a tong, thanks to how easy it is to use and its supreme versatility. It’s her new favourite go-to on set, whether she’s building body in the roots or using to curl and smooth hair through the length. For any clients who struggle to put a curl in using straighteners or wands, give them the ghd rise and let the magic happen.
RRP €179 +44 1924 423 400 ghdhair.com/ie
IT’S ALL ABOUT... BLONDES The Bounce Back Blonde is in full effect. Help those lighter clients keep it cool and tone up between appointments with a little help from Serie Expert Silver shampoo from L’Oréal Professionnel.
RRP €15.45 01 604 5918 lorealprofessionnel.co.uk
CREATIVE HEAD IRELAND
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Meet the latest bond building innovation: BlondorPlex from Wella Professionals. A lightening powder with bond builder technology included for up to 97 per cent less breakage, when used with WellaPlex No.2.
IN-SALON SERVICE 01 416 0900 wella.com
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COLOUR VISION
A UNIQUE COLOUR SERVICE AND BESPOKE FINISH FOR EACH AND EVERY CLIENT. DON’T MAKE THE MISTAKE OF RUSHING WE’RE LOOKING AT WHY WELLA PROFESSIONALS COLOUR IS WORTH TAKING THE TIME FOR… IN ASSOCIATION WITH
STUDIO CITY
We’ve got those back-to-school September feels! You can now head back to the classroom and embark on some truly inspiring inperson education. The world-renowned Wella Studios have finally opened their doors once again, albeit with a fresh new approach. A reduced schedule of courses will take place and head blocks will be used to ensure students are in a perfectly safe environment. The Studio is currently contacting people who are booked on the Master Colour Programme or education packages, and will be offering online refresher courses too. Contact the studio for a full list of course availability and a personalised consultation to plan your bespoke education programme. Naturally, full safety measures will be in place so that you can realise your potential while still remaining safe. Contact the Manchester Studio on +44 161 834 2645
THE COLOUR CLINIC IS OPEN…
“We all need to embrace change – both clients and as stylists. A lot of colourists think of change as a big thing, that it means a client needs to have a total new look, but even the smallest adjustment can make a huge difference for them. After lockdown I was expecting clients to just have one long appointment as a one-off and then things go ‘back to normal’ again. But that hasn’t been the case. After just a couple of weeks I have clients asking for something different, something interesting, because they don’t want their old ‘normal’. “I try to introduce something small but different every time. Before lockdown I’d sort of slipped out of the habit, it was easier to just run through everyone’s usual look. It was quicker, it was easier – and the client was always happy. But since lockdown, I’ve been doing virtual consultations to gauge what clients are dealing with, how their needs have changed, and I’m taking that extra time between consultation and appointment to really think about what would suit them. Instead of seeing seven or eight clients a day I’m now seeing only two or three, and really dedicating that time to clients. “People are looking for change, you should embrace it. They’re not rushing as much as they used to, they have the time to spend now so I’m doing longer, more dedicated services. I’m not going back down that road of rushing through clients. When you work out your average spend with the amazing Wella Profit Calculator, even with prices going up with PPE, I’m making so much more money and not breaking my back. And the hair really shows – when you really take the time to use multiple techniques and products, they will really notice the difference and they won’t mind the extra cost because it absolutely feels worth the money.” 16
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@nellahairartistry
THE WIDER INDUSTRY. WELLA PASSIONISTA EVERY MONTH A WELLA PROFESSIONALS COLOUR EXPERT EXAMINES AN ISSUE WHICH AFFECTS WHAT’S HAPPENING NEXT NELLA PASTORE REEXAMINES THE IDEA OF CHANGE AND WHY WE SHOULD BE EXCITED FOR
CREATIVE HEAD IRELAND
20/08/2020 12:02
SHELFIE TIME I love the new additions to the Koleston Perfect ME+ Pure Naturals range. It offers everything a successful business could need. From blending greys, to bright coppers to glossing and enhancing natural hair – what more could you want? Koleston Perfect ME+ is a colourist’s dream to work with. We have been doing a lot of big colour changes since lockdown and we wouldn’t be without Wella Professionals to help us with these.”
THE NEW SHADES
55/02, 66/02, 77/02, 88/02
CR EATIV E HE AD AD VE RT OR IAL
#ColourVision
WHY I’M WELLA
@houseofcolour
MELISSA TIMPERLEY, MELISSA TIMPERLEY SALONS, MANCHESTER
The House of Colour salon group has six salons and an academy, employing a team of more than 100 people. Our partnership with Wella allows us to really execute our core values as a group and plan for our future growth in all areas of the business. “We believe in partnerships, and we believe in family; Wella stands for all of this. It understands what it takes to become the best and what it takes to push a brand to the highest level possible. The Wella Academy is filled with the most inspiring educators in the industry, and Wella advisers are always there to lend a hand, give advice and encourage you to grow within your business. It ticks every box and is always looking for ways to push the boundaries. “But most importantly, Wella is family. I feel like we are being listened to and we are proud to be part of that family, and proud to be associated with the many amazing people who work there.” DAVID CAMPBELL, HOUSE OF COLOUR, IRELAND
KEEP YOUR CLIENTS HAPPY WITH EFFECTIVE AND EFFICIENT COLOUR SERVICES. THE WELLA PROFESSIONALS EXPRESS HIGHLIGHTS MASTERCLASS, FEATURING WELLA’S TECHNICAL DIRECTOR FOR UK AND IRELAND, ROBERT EATON, IS A SHORT ’N’ SWEET DEMONSTRATION ON HOW TO USE HIGHLIGHTS TO INCREASE PROFITABILITY AND SAVE YOU TIME DURING BUSY PERIODS. BEST OF ALL, IT’S TOTALLY FREE FOR ALL HAIRDRESSERS. GO TO EDUCATION.WELLA.COM TO FIND THIS AND LOTS OF FREE INSPIRATIONAL AND PRACTICAL EDUCATION, FROM COLOUR AND STYLING TO PRODUCT KNOWLEDGE AND BUSINESS SKILLS @wellahairuki #WellaColour #MakeChange CREATIVE HEAD IRELAND
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Ugrade your root touch-up with
luxelights Luxurious dimension, subtle lights and soft shadows
2020-00939 - Luxelights CH DPS Ad.indd 1
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Grey coverage just got cooler RESISTANT COOL COVER SHADES FOR
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%
COOL, GREY COVERAGE
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FIND OUT MORE: Talk to your Account Manager/Education Team or visit education.wella.com uk.wellastore.com | @wellahairuki | #WellaColour
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Moving on up From new businesses to established salons, Treatwell’s innovative and adaptable services form the building blocks that can make every hair venture shine, no matter where you are on your journey
A HELPING HAND is always appreciated. No matter what size your business is – whether you’re a solo stylist or running a multi-salon empire – a solid foundation of business know-how and support structures can help to keep your salon or business standing strong. Treatwell knows that one size doesn’t fit all, that each and every client needs something different. And that’s the beauty of its offering; you can customise your Treatwell support experience, one building block at a time. We spoke to three different salons to discover just how Treatwell has helped them to step up to the next level.
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CR EATIV E HE AD AD VE RT OR IAL
Tish Curry, Salon Rouge, Dublin 1,100+ verified reviews, nine team members, partnered with Treatwell for four years
Four years ago, I realised that if I didn’t go digital I wouldn’t have a business in four years’ time. The year we made the move to Treatwell our service sales went up more than 30 per cent. It was affordable for me and moved us from paper to online with ease. Treatwell saves me time which is invaluable because, as a business owner, I don’t have a lot of it! @salon.rouge
Growth spurt With fewer people out and about on the street, your online visibility is more important than ever. Your own website is an essential tool in this day and age, but creating a digital shopfront on Treatwell, a site with more than seven million visitors every month, offers you next-level exposure. Treatwell connects one of its partners to a client every 1.5 seconds. Don’t know where to start with your own website? Treatwell has you covered there too, with a free website builder for clients to tailor to their brand identity. Easy to use widgets and ‘book now’ buttons can also be added to existing sites as well as your business’ Facebook and Instagram. Market yourself to the best of your ability and enjoy a wider network. And let’s not forget the extra outreach that Treatwell does on your behalf to steer people to your salon. With smart email marketing initiatives, based on tonnes of collected data and research as well as shareable, pre-designed images for you to use on social media, meeting your next new client is just a click away.
Sliding doors When demand is high, the last thing you want to deal with is the phone ringing off the hook and constant interruptions. Maximise your online availability and ensure potential clients can book an appointment 24/7. Manage all of your booking online through Treatwell’s clever software for a smooth, hassle-free experience – for both you and the client! Treatwell’s dedicated, easy-to-use booking software allows for
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real-time availability display, to avoid any awkward double bookings. You can also create simple ‘book now’ buttons on your Facebook and Instagram pages, creating a community where likes become bookings, which become happy clients. Take advantage of quiet days and turn them into full columns with smart pricing options, including off-peak and last-minute discounts which can be quickly and easily adjusted with the touch of a button. Rather than moulding yourself to fit the parameters of other booking systems, mould Treatwell’s many options around you and your team.
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Brent Mossop Bar Hairdressing & Bar Hair Ink, East London 15 years in business, two salons, 16 team members, partnered with Treatwell for 10 years
Keep ‘em coming Sure, your salon may be full now, but we all know that building lasting relationships is crucial to a successful business. Walk-ins are discouraged due to Covid-19 guidelines, so you need to do everything you can to lock-in secure client connections. The right salon software means you’re able to spend the time where it matters: with your clients. Treatwell can help you store all of your client notes, building up a GDPR-safe client database that means you can offer next-level service. Every service, every concern, every idea for future appointments can be noted down and take you one step closer to the dream client experience. Automate all of your admin and cut-out no-shows for a smoother way to run a salon. Treatwell offers you unlimited reminders for clients via email and SMS without you having to lift a finger. Set automatic rebook reminders for clients if you didn’t manage to book them in immediately after their service, to keep everything on track and columns full. The Treatwell client app means you can stay right there in your client’s pocket, with an easy-to-book system and up-to-date availability for a seamless experience, whether it’s their first visit or their fortieth. Want to offer a more personal touch? With professionally designed marketing email templates, you can send messages to different groups of clients with ease to encourage them to take advantage of specific deals or just to give them a bit of a nudge.
I wasn’t very tech-savvy when I opened my salons, but being bookable online has made sure my salons are visible and my team is trusted. Partnering with Treatwell transformed my business into something far more interesting and effective – particularly when it came to adding my second salon. It’s helped me grow my business.
@barhairdressing
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Raju Raymond, CEO, Headmasters 43 salons across the UK, partnered with Treatwell for five years
Work smarter, not harder You got into this business because you love hair, right? We don’t blame you if the idea of juggling a business, managing a team or figuring out how to build a cohesive marketing campaign sends you into a cold sweat. It’s tough! Treatwell has the right digital tools for you, no matter what you’re struggling with, to streamline your business and make it much easier to manage. They’ve been designed specifically for hair professionals, to help you manage your diary, juggle appointments in seconds and organise everything you need in one place. Save time – and money! – with the right toolkit for you and your business. We’re talking sales reports generated by the touch of a button, updating your products and salon menus effortlessly, and viewing performance insights all in one place. Still at a loss? The team at Treatwell is always on-hand to help out. Your account manager can be monitoring trends in your wider area and give you a heads-up on trending services that you can jump on. Time waits for no salon, but the Treatwell team has your back to help build your business and take you to new heights.
We work with Treatwell not only on listing our salons on its marketplace and using its salon software to streamline our business across 43 sites, but also through dedicated partner content to help showcase the Headmasters brand. It has helped drive business and boost our online presence, which in turn has attracted new clients. The simple booking process has allowed us to fill late availability appointments quickly as well as creating bespoke offers for specific salons. It’s a partnership we value greatly and we look forward to more successes with Treatwell.
@headmastersuk
DISCOVER HOW TREATWELL CAN HELP TO LEVEL UP YOUR BUSINESS, NO MATTER WHERE YOU ARE ON YOUR JOURNEY. VISIT TREATWELL.IE/JOINUS TO SIGN UP FOR A FREE CONSULTATION
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MAKE IT
*When used with Fibre Clinix home care regime. **Wet combing test versus untreated hair.
al n o s per WHO WANTS TO BE LIKE EVERYONE ELSE ANYWAY? THE NEW FIBRE CLINIX RANGE FROM SCHWARZKOPF PROFESSIONAL ALLOWS YOU TO BUILD A FULLY CUSTOMISABLE ROUTINE FOR CLIENTS FOR A PERFECT FINISH, NO MATTER THE CONCERN
Demand for personalised services has grown exponentially, and the idea of ‘making do’ or ‘one size fits all’ feels a little redundant with all of the opportunities now available at clients’ fingertips. Which is exactly why professional advice and bespoke hair consultations are a crucial point of difference to offer clients with restless fingers hovering over ‘buy now’ buttons on their phones. Thankfully, Schwarzkopf Professional’s most advanced and powerful repair technology offers the ability to tailor haircare to address multiple issues. The breakthrough Fibre Clinix range takes a service-led approach to provide customisable treatments and transformative results from first use. Hair is both dry and damaged? No problem. Fine strands unable to cope with heavy formulas for the colour treatments it’s gone under? Don’t sweat. Ten years’ worth of hair bonding innovation and research has gone into the Triple Bonding Technology that is at the core of the Fibre Clinix range. Combined with C21 Technology, which works to repair the 21 lipid chains present in hair and bring the cuticle closer to natural perfection, the results are instantly noticeable. When used as a regime with the Tribond Shampoo and Treatments, the technology restores the inner and outer hair structure for up to 60 days,* with complete sealing of hair porosity.**
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*When used with Fibre Clinix home care regime. **Wet combing test versus untreated hair.
CR EATIV E HE AD AD VE RT OR IAL
ONE IN A million
AS CONSUMERS LOOK FOR EXPERT ADVICE AND PERSONALISED SOLUTIONS, CUSTOMISABLE REGIMES THAT REFLECT INDIVIDUAL NEEDS ARE AN ABSOLUTE ESSENTIAL – AND IT STARTS FROM THE VERY FIRST PRODUCT. FIBRE CLINIX OFFERS CUSTOMISATION AT EVERY STAGE, ALLOWING YOU TO TAKE A HOLISTIC APPROACH TO THE HAIR’S NEEDS. BEGIN WITH A CUSTOMISED TRIBOND SERVICE TO TRANSFORM HAIR
CLEANSE
TREAT
Cleans and prepares the hair structure for a personalised Fibre Clinix treatment
Choose between treatments for either fine or coarse hair to improve strength and shine
ALL FOR
CUSTOMISE
Select from a range of Fibre Clinix Boosters to mix with the right Tribond Treatment for your client, to target specific hair concerns and repair both inner and outer hair damage further
me
TO REALLY SEE THE BENEFITS OF THE FIBRE CLINIX REPARATIVE TECHNOLOGY, SEND CLIENTS HOME WITH A BESPOKE ROUTINE FOR EFFORTLESS MAINTENANCE. EACH RANGE HAS BEEN DEVELOPED WITH SKINCARE-INSPIRED INGREDIENTS TO TAP INTO THAT TAILORED APOTHECARY MINDSET OF MIXING AND MATCHING TO SUIT EACH INDIVIDUAL
FIBRE CLINIX VIBRANCY
FIBRE CLINIX FORTIFY
FIBRE CLINIX HYDRATE
FIBRE CLINIX VOLUMIZE
FIBRE CLINIX TAME
Utilising alpha hydroxy acid to enhance colour vibrancy for lasting results
Strengthen and nourish the hair fibre with niacinamide
Deeply nourishing squalane complex balances moisture levels
Phytokine gives hair a lightweight feeling and fullness
Smoothing ceramides visibly tame hair for a smooth, anti-frizz effect
Each range features a Shampoo, Conditioner, Leave-In Conditioner, Treatment and Booster that can be mixed and matched to suit each and every hair complaint. Prescribe a totally customised product experience to target multiple hair needs with every use. PROMOTE INDIVIDUALITY FOR CLIENTS WITH THE NEW FIBRE CLINIX RANGE FROM SCHWARZKOPF PROFESSIONAL. FOR MORE INFORMATION, VISIT SCHWARZKOPFPRO.COM @SCHWARZKOPFPROUK CREATIVE HEAD IRELAND
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COLOUR WITH KINDNESS ELEVATE YOUR COLOUR FROM A SERVICE TO AN EXPERIENCE WITH THE NEW ETHICAL COLOURING SYSTEMS FROM RICA – AVAILABLE EXCLUSIVELY FROM HENNESSY HAIR & BEAUTY
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FOR 25 YEARS RICA has been championing responsible beauty in all its forms – from respect for nature and the environment to compassion for people and animals. As the world has grown more and more interested in ethical choices and demand for responsible beauty has increased, RICA has created a collection of new products to help hairdressers give their ethically-minded customers what they want. Chromo Plus Colorica is a permanent hair colouring system that is 100 per cent vegan yet still delivers intense, brilliant and long-lasting colour. RICA’s innovative technology and passion are
gathered together to create a system that is perfect for the modern client and colourist. Shades are formulated with pure pigments, raw materials and nourishing ingredients, they’re high performing and kind to the world around us. And not only that, they are exclusively available at Hennessy Hair & Beauty, the industry provider with more than 35 years in business. With experts on hand to guide you in the Doughcloyne and Cork City stores, you can be sure that you’re investing in the best products for your salon. Plus, if you’re ordering online, you can get 10 per cent off your first order – simply enter the code FIRST at the checkout.
MEET THE PRODUCTS
STABILIZED OXIDIZING CREAM CHROMO PLUS
Lighten hair without damage with this innovative and protective formula. It contains wheatgerm oil rich in vitamin E to help nourish hair and provide antioxidant properties. Choose from 5 Vol, 10 Vol, 20 Vol, 30 Vol and 40 Vol for control when colouring, and be safe in the knowledge that RICA Stabilized Oxidizing Cream Chromo Plus is free from parabens, preservatives and silicones.
CHROMOPLUS COLORICA COLOUR CREAM
Volcanic water is at the base of every RICA product, and this formula contains 94 per cent naturally-derived ingredients. Mullein flower extract protects from colour fade, marula oil hydrates and fortifies, and quinoa hydrolyzate is rich in proteins for strong hair. Suitable for sensitive scalps, the Chromo Plus Colorica Colour Cream is available in 104 shades – something for every client.
READY TO TRY RICA’S ETHICAL COLOUR RANGE? VISIT HENNESSY HAIR & BEAUTY ONLINE SHOP AT HENNESSYHB.IE. FOR ENQUIRIES, CALL 021 434 3436 OR EMAIL SUSAN@HENNESSYHB.IE FOR ALL THE LATEST NEWS AND PRODUCTS, FOLLOW HENNESSY HAIR & BEAUTY ON SOCIAL MEDIA @HENNESSYHB CREATIVE HEAD IRELAND
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@HENNESSYHBCORK
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MW IT ’SUNM 20 VEMBER 9 1.N30OAM SUNDAY7PM2TO PRINTWORKS, LONDON
SINGLE TICKET £260 PLUS VAT PLUS VAT 10 £2,500LES TABLE OF BER AVAILABLE OF VIP TAB LIMITED NUM
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E L B A S M IS
D N A D E T N A W T S O M ’S D A E H E IV T CREA 0 2 0 2 L A N FI D N A R G T S LI IT E TH 0940 TICKET HOTLINE +44 1434 61
2020
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TEAM 2020 FINALISTS BEST NEW BOUTIQUE SALON For a new small salon with a unique sense of style
2020
Bond, London Don Hairport, London Paint + Powder, Stafford PR Hair, London The Secret Garden, Leicester
BEST SALON TEAM For salon teamwork at its best
Bloggs Salons Harbourside, Bristol Ego Hair Design, Inverness Malcolm Murphy Hair, Leicester Manifesto, London (King’s Cross) TINT, Leeds
BEST LOCAL SALON
For a salon that best serves its local community
DKUK, London Malcolm Murphy Hair, Leicester Sarai Hair and Beauty, Crowthorne Stag, Edinburgh Tuckwell & Co, Nottingham
BEST NEW SALON
MEET THE 2020 FINALISTS
SLAYING IT IN THE SALON AND STORMING THE SESSION SCENE… 2020 CREATIVE HEAD’S MOST WANTED FINALISTS HAVE BEEN NAMED
For a new or revamped salon with sustainability at its core
Adam Reed London, London Alchemy & I, Berkhamsted Gatsby & Miller, Amersham HENSHĪN, Co Limerick Mesart, Glasgow
BEST SALON EXPERIENCE For a salon that delivers top customer service
Gatsby & Miller, Amersham Mayfive, London Rose & Wild, London Sally Montague Hair Group, Ashbourne STIL, London
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INDIVIDUAL 2020 FINALISTS INDEPENDENT STYLIST
HAIR TREND
For a stylist looking after clients while busy building ‘brand me’
For the best on-trend image of the year
Gareth Bromell, HENSHĪN by Gareth Bromell, Ireland Anna Cofone, London Lisa Farrall, WIG London, London Leigh Keates, London Shaun McIntosh, London
Gareth Bromell, HENSHĪN by Gareth Bromell, Ireland Anna Cofone, London Richard Phillipart, The Boutique Atelier, Ellesmere Port Leonardo Rizzo, Sanrizz, Guildford Anne Veck, Anne Veck, Oxford
MEN’S HAIR SPECIALIST For a salon or session hairdresser demonstrating standout work in men’s hair
Leah Hayden Cassidy, London Tom Chapman, Torquay Louis Maharaj, Toni&Guy, London Rino Riccio, Manifesto, London Jody Taylor, London
CREATIVE TALENT
For a creative director or senior stylist with exceptional artistic skill and commercial expertise
Gareth Bromell, HENSHĪN by Gareth Bromell, Ireland Johanna Cree Brown, Trevor Sorbie, London Zoë Irwin, John Frieda, London Richard Phillipart, The Boutique Atelier, Ellesmere Port Anne Veck, Anne Veck, Oxford
BUSINESS THINKER
For a salon owner or director who has built an outstanding salon business
Gavin Mills, Bad Apple Hair, Liverpool and West Midlands Kyle Ross, Sovereign Grooming, Aberdeen Caroline Sanderson, Ego Hair Design, Inverness Simon Tuckwell, Tuckwell & Co, Nottingham Mark Woolley, Electric Hairdressing, Liverpool, London and southern England
AWARD FOR INNOVATION
Rewarding an original hairdressing initiative that has proved a success for the salon business or the industry at large
Tim Binnington for Manta Hair Raymond Bottone & Simon Harris for MySalonManager Jessica Crane for Systemise For Success Peter Johnson for Itzi Adee Phelan for Thank You NHS gift boxes
SESSION STYLIST
For the most exciting hairdresser working in fashion
Syd Hayes Luke Hersheson Larry King Guido Palau Anthony Turner
HAIR ICON
For the most inspirational hairdresser of 2020
Sally Brooks Nicola Clarke Gary Gill Syd Hayes Zoë Irwin Guido Palau Adam Reed Eugene Souleiman Anthony Turner Josh Wood
MOST WANTED AND THE IT LIST GRAND FINAL 2020
29.11.20
7PM UNTIL 1.30AM
WANT ON THE GUEST LIST? SWAOITLINGDLISOT UONTLY
CALL +44 1434 610940
COLOUR EXPERT
For a colour director or senior colourist with exceptional technical skill and commercial expertise
Amy Fish, Larry King, London Ashleigh Hodges, London Jack Howard, Paul Edmonds London, London Zoë Irwin, John Frieda, London Paddy McDougall, Rainbow Room International, Glasgow
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2020
THE RISING STAR
2020
FOR A YOUNG SALON ASSISTANT WHO IS ENTHUSIASTIC, HARDWORKING AND FAST IMPROVING – A NEW TEAM STAR!
John Alfred Paul Edmonds London, London Sandra Hahnel Trevor Sorbie, London Cameron Willetts Combers Inside-Out, Taunton Nathan Klein Simon Webster Hair, Brighton
THEY’VE GOT IT! TREND INFLUENCERS, GAME-CHANGERS, INNOVATORS AND STYLE-MAVERICKS… 30 EXTRAORDINARY TALENTS AGED 30 AND UNDER… MEET CREATIVE HEAD’S THE IT LIST 2020 FINALISTS!
Annabel Payne Toni&Guy, Salisbury
THE EDITORIAL STYLIST FOR A YOUNG STYLIST MAKING A MARK IN SESSION CIRCLES
Jack Baker Bad Apple Hair, West Midlands Lauren Bell Nicholas James, London Aidan Darcy Dublin Tom Gilling Adam Reed London, London Ryan Steedman Adam Reed London, London
THE ENTREPRENEUR
FOR A YOUNG SALON OWNER WHO HAS CREATED AN EXCITING AND SUCCESSFUL BUSINESS
Jack Baxter Baxter South, Glasgow Brooke Evans BE Ironbridge, Telford Katy Grimshaw Spectrum One, Rossendale Kyle Ross Sovereign Grooming, Aberdeen Ricky Walters SALON64, London
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FINALISTS
MOST WANTED AND THE IT LIST GRAND FINAL 2020
29.11.20
THE VISIONARY
FOR A YOUNG STYLIST OR TECHNICIAN WHO IS PUSHING CREATIVE BOUNDARIES
Nikita Fisher London Marlon Hawkins Brooks & Brooks, London Pascal Lombardo Gielly Green, London Jordan Massarella NashWhite, Leamington Spa Shelley Sumner Huddersfield
THE IT GUY
FOR A YOUNG MALE HAIRDRESSING PROFESSIONAL EXCELLING IN MULTIPLE AREAS OF THEIR WORK AND DESTINED FOR GREATNESS
Philip Benton Douce, Cambridge Aidan Darcy Dublin Tom Gilling Adam Reed London, London Alastair Jubbs VAE Hair, Norfolk Louis Maharaj Toni&Guy, London
THE IT GIRL
FOR A YOUNG FEMALE HAIRDRESSING PROFESSIONAL EXCELLING IN MULTIPLE AREAS OF THEIR WORK AND DESTINED FOR GREATNESS
7PM UNTIL 1.30AM
BE PART OF IT! SWAIOTILNGDLISOT UONTLY
CALL +44 1434 610940
Lauren Bell Nicholas James, London Ellie Bond Prema London, London Leah Hayden Cassidy London Jordanna Cobella Cobella, London Katie Hale Charles Worthington, London
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2020
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o t d e s a e Pl … u o y t e e m
Nothing is quite the same after lockdown, and that includes the clients coming through your doors. After months of isolation, they’ve had time to reflect on what they want from their hairdressing services – so make sure you can spot The Connoisseur, The Environmentalist, and The Experimentalist, and know what to offer them
Crown Hair and Beauty
The Connoisseur
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Having been unable to get a proper haircut for more than three months, clients have a new-found appreciation for their hairdresser. Now that they are back in the chair, many are happy to spend a little extra on a salon visit to be truly pampered. “Hair has become one of the most appreciated services after lockdown,” says Catherine Healy, owner of Crown Hair and Beauty in Kilkenny. “Our clients love the high end, luxurious feel of our salon and definitely want to treat themselves.” The Connoisseur wants a tailor-made experience and they’re often happy to pay for bonding services and masks to keep their premium colour healthy. “A truly luxurious salon will offer one-on-one services and a spa-like feeling, beautiful surroundings, premium products and no sense of being rushed,” she explains. The little extras make all the difference – a pampering head massage at the backwash will take their experience to the next level, and a beautiful bouncy blow-dry will make them feel like a million dollars. The Connoisseur is also willing to pay for top-of-therange retail products to take good care of the hair they have invested heavily in – so make sure you’re ready to advise on a package of goodies to take home. “During lockdown we were available online to answer any questions clients had, and we have continued to offer a convenient click and collect service as well as our online shop,” adds Catherine. “People really spent money on keeping their hair in good condition during lockdown and want to continue doing so now.”
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More than ever, clients are considering the impact that their choices have on both them and the world around them. They are aware that every euro they spend has a ripple effect, and they want to know that they are investing their money in the right places – and that includes the salon. “When we opened in 2008, we did not plan to have an environmental ethos,” explains John Hickey, operations director at The Greene Room salons in Co. Clare and Co. Tipperary. “However we became more environmentally focused – it has been a learning curve for us as we navigate how to provide services clients want while trading sustainably to make a profit.” For The Environmentalist client, the right products are highly important, as interest in ethical beauty services is increasing. “In our experience, clients appear to have been spending more mindfully since coming back after lockdown. That interest begins with the expectation that, at a minimum, product packaging is recyclable,” says John. “Different people want different information. Take colour services for example, clients need to understand that some colour ranges may be natural but not necessarily vegan.” To entice The Enivronmentalist, create unfussy spaces that use upcycled materials and energy-saving alternatives – such as biodegradable towels and eco-friendly shower heads. Add some plants for a splash of greenery, and create a feeling of sanctuary your clients will be happy to linger in.
The Greene Room
The Environmentalist
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Cut and colour by Jake Ryan
Cut by Shannan Devoy, colour by Neal Dempsey
PREEN
The Experimentalist
After a dull few months stuck at home, The Experimentalist has realised that they don’t want the same old hair again. This client is open to trying something new, and wants to take a beauty risk with a new look. They might now be working from home rather than the office, so the style rules have changed and there’s never been a better time to take the plunge and go for that look they’ve always wanted. “Coming out of lockdown has made some clients more experimental – especially if they have more length to play with – they are keen to try a new style,” says Katherine Sweeney, owner of PREEN in Dublin. “One or two others are now also taking the plunge to stop colouring their greys and embracing their natural colour. Each of these clients is unique, with their own set of challenges and individual needs regarding their cut, colour and style.” The Experimentalist wants something that is bespoke to them, and has their mood brightened by coming into the salon to try something new. “The majority of our clients have really missed us and are just so happy to be back in the salon again – it has given them a boost and cheered them up,” adds Katherine. Keep on top of the latest trends from social media and the runway to elevate The Experimentalist’s style. Quick, temporary solutions such as clip-in hair extensions and colour masks will fly off the shelves.
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ALFAPARF Milano
WE NEED TO TALK ABOUT TEXTURE CELEBRATING AND UNDERSTANDING DIFFERENT HAIR TYPES IS CRUCIAL FOR OUR INDUSTRY – SO START THE CONVERSATION TODAY
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Aidan Darcy
The Curly Look
ghd
THE CONVERSATION ABOUT diversity has never been more urgent, and every industry has a part to play in the fight for equality – including hairdressing, which for too long has forgotten textured hair. Learn how to work with all hair types and you’ll sharpen your skills, open up new creative avenues and cement your business as a place of expertise that can welcome everybody. “To understand how big this problem is we need to have a deeper look at the historical context of colonialism and its legacy on natural hair,” says Sáulo O’Deoraín, founder of The Curly Look in Dublin, a salon dedicated to different hair types. “The Eurocentric concept of beauty has suppressed the chance of natural hair being celebrated in all its forms. We owe it to natural and curly women that they be given the chance to love their hair texture and, ultimately, understand and care for it in a sustainable way.” Cathy McNulty, owner of The Curl Artist in Dublin, agrees that historically, hairdressing education has forgotten these hair types, and as a result many salons are unsure of how to work with them. “I don’t think salons make a decision not to work with curly and textured hair so I don’t believe it is necessarily deliberate discrimination – rather it comes down to the down to a serious lack of education. Training with natural hair takes dedication
and is a craft that is developed over time.” According to research by Mintel in 2018, black women in the US are now more likely to wear their hair naturally than use chemical relaxers, while 51 per cent of women surveyed said that their natural hair made them feel beautiful. Curls and coils are now being embraced more than ever before, and hairdressers should celebrate all hair textures, for the sake of their clients and their community. “Curly hair isn’t a trend. It’s about being authentic and being true to an integral part of identity – the movement is here to stay,” says Cathy. Learning to work with curly hair will enable you to welcome these clients into your salon and help your business become an inclusive destination – but it takes dedication. “Understanding the culture of curly hair and its complexity is needed,” says Sáulo. “Through education, stylists should learn how to respond to the natural landscape of texture present in each head of curls. To improve their skills, I would recommend that stylists practice The Curly Girl Method designed by Lorraine Massey, and we are soon releasing education for stylists wanting to cater for natural and curly hair.” Cathy agrees that having the right knowledge is crucial to bringing out the best in each unique texture. “When working with curly and textured hair it is about the approach and respecting the hair in its natural form,” she
explains. “Consider the movement, texture, shape and sculpting of each individual curl so it sits in harmony with the rest. Achieving a particular style in one salon visit may not be possible, so it is more about working toward a goal to release the curls’ potential. The hair may have been subjected to years of heat damage of suppressing curls into a specific style and to reverse that takes time and commitment.” And these skills are also crucial if you have ambitions of working in the fast-moving world of session styling, at fashion shows and on shoots. “It’s very important to be able to work with different hair textures because backstage at fashion week we get such an international mix of models with all different hair textures,” says freelance session stylist Aidan Darcy, who has worked at fashion weeks across the globe for brands including Valentino, Dior and Celine. “My own skills working with textured hair is still growing,” he continues. “It’s not something that I was familiar with before doing shows at fashion weeks but through a lot of learning from both the hairstylist that I am assisting and friends that I have made, I now have a good bit of knowledge. If you think you are above education, or that you already know everything then you are wrong, because we can never know everything in our industry – it’s so important to keep upskilling.”
ALFAPARF Milano’s new Semi Di Lino Curls line is an entire routine that is specifically designed for curly and natural hair. xpertpro.ie
The Curl Contour Shampoo and Mask from L’Oréal Professionnel cleanse and nourish curls while adding a burst of hydration. lorealprofessionnel.co.uk
THE TEXTURE TOOLKIT
The three new attachments from ghd for the helios professional hairdryer will help you work with thicker and textured hair. ghdhair.com CREATIVE HEAD IRELAND
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PHOTOGRAPHY BY LEE MITCHELL
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HAIR Occasions Artistic Team. CREATIVE DIRECTION Ciaran Dowd. MAKE-UP Anita Roberts.
Got my hands on my beautif ul bestie’s hair #trans format ion
Balaya ge without using bleach! Amazing two days trainin g in Rome with @moda cadem yroma thanks to @alfapa rf-milano-ireland
In the
I’m celebrating three years in busine ss! #salon owner
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Braids for days! #lovet ostyle #plait s
Hannah McArdle (@hannahmcardle.x), owner of Vibe Hair Salon in Cork, snaps away! SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!
Ariana Grande vibes using #exten sions
It took five hou rs to create this bea utif ul hair #m one ypie ce
My favourit e kind of hair to create! 50
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Conque ring my nerves and speakin g in public #educationispower
Lov ing this blon de tran sformat ion usin g @alfapa rf-mila no-irela nd CREATIVE HEAD IRELAND
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