£4.50 OCTOBER 2019
In print•online•everywhere!
OCTOBER 2019 CREATIVEHEADMAG.COM
Style, revisited
PAST TENSE, FUTURE PERFECT INSPIRATION 001_Cover Oct1_GW2.indd 1-2
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shoot, JUST BECAUSE IT’S a hair io-based stud be to has it doesn’t mean ts artfully sho r ulde sho and d hea t with tigh tion loca on t choreographed, right? Sho s tifie iden ry sto ion in Hackney, this fash ing styl hair ic icon sic, the power of clas y are given fresh from decades past as the rly modern twists to make them all utte talents of two the to and wearable, thanks – Sarah ists styl ng you test of todays’ hot . kes Sto e Ros riet Har Black and PRO Creative HEAD and BaByliss ic icon sit revi to challenged this duo ’50s, the the – s ade dec e moments of thre g them up ’70s and the ’90s – and brin s, mixing take to date with their personal . From dels mo ast etc professional and stre t tha y pon half high a to rockabilly rolls t, this wan lly rea lly, rea na gon s every girl’ timewarped collection of classic looks s is the vibe of n with the most moder and editorial ls skil ing styl n epitome of salo eye. Let’s go round again...
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CR EATIV E HE AD PA RT NE RS HIP
� e r e h T ly t n e r e f if d s g in they do th
Hair: Sarah Black, Linton & Mac, for BaByliss PRO assisted by Eden Brown; and Harriet Rose Stokes, Not Another Salon for BaByliss PRO assisted by Kelly Astrid McLaughlin Make-up: Lan Nguyen-Grealis Styling: Mekel Bailey, assisted by Connie Lola Lewis Photography: Andrew Woffinden ons Shot on location at Blythe House, supplied by airspace locati
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Good golly, Miss Molly 001_Cover Oct1_GW2.indd 5
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Forget the prim and proper post-war attitude and channel the flipside of the decade that saw the birth of youthful rebellion – the rebels without a cause, the wild ones. Underneath the veneer of respectability was a beating heart of sensuality, defiance, even a little perversion. “I’m looking from a rockabilly, rebellious vibe that’s a little bit androgynous. I’m adding on quite a cool girl, putting the 2019 spin on it,” says Sarah Black about her Teddy-girl finish. “So, a slightly more relaxed version with a kind of injection of rockabilly. It’s kind of a mash up – Elvis, but with our Brit edge to it!” Harriet Rose Stokes chose to go a little darker. “I loved the short black bob that Bettie Page rocked. It was pretty and soft yet structured,” admits Harriet. “She was quite a rebel, and that made me want to take the traditional Bettie Page look a bit further.”
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The ’50s
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SARAH’S KIT
Model: Angelica Equihua at Established Models; dress by Teatum Jones, corset by Elissa Poppy, shoes by Ash, earrings by Lollipop The Brand
BaByliss PRO Italia Brava hairdryer BaByliss PRO Titanium Expression 25mm tong BaByliss PRO Titanium Expression 32mm tong L’Oréal Professionnel TECNI.ART Rebel Push Up L’Oréal Professionnel TECNI.ART Pli
“It’s not smooth and not perfect like a ’50s housewife roll. It’s a lot more like a victory roll, but more broken. My rockabilly roll is slightly falling apart – it’s got a really soft texture that I’m going to shatter, so it’s kind of a little grungy. The Titanium Expression tongs are great for nailing that piecey-ness!”
Sarah Black
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“Working on this shoot, my favourite era was the ’50s. I’ve gone a little bit more textured instead of being all precision. I think that makes it more modern. I love a short fringe. I’m not a huge fan of cutting, but a short fringe? Throw that at me every day!”
HARRIET’S KIT
BaByliss PRO Conical Wand evo haze styling powder evo salty dog salt spray
Model: Hannah Bodenham; jacket and skirt by Barbara Bologna at Layers London, shoes by Marc Cain
Harriet Rose Stokes
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The ’70s
Think of the 1970s and the temptation is to think in clichés – all flares and Farrah Fawcett flicks. But this is a decade with a double life – on one hand you have the high shine of glam rock and disco (Studio 54 will never really die), while on the other you have the brutal back-to-basics of punk, ripping everything up to start again. It’s no surprise that this is a decade that’s so fertile for style inspiration. “There were a lot of smooth waves and soft, big flicks around in the ’70s and all that’s really gorgeous,” says Harriet, “but I wanted to do something a little bit off the beaten track, not your obvious go-to.” “When I think of the ’70s I’m more drawn to the middle and end of the decade – like Debbie Harry,” adds Sarah. “That was exactly what came to mind when we got the brief.”
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Model: Alexandra Goldenberg at Profile Models; jumper by StillStill Studio, top, trousers and shoes by DANYUAN CHEN
“One of Jerry Hall’s most iconic ’70s looks is a black and white shot in a shirt, buttons open, and with a lot of textured hair. I wanted to do more texture, rather than soft waves. I’ve used the Deep Waver – I’m obsessed!”
Harriet Rose Stokes HARRIET’S KIT
Italia Brava hairdryer BaByliss PRO Deep Waver evo salty dog salt spray evo builder’s paradise working spray evo haze styling powder
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Model: Megan Szczypka; dress by Renli Su at Layers London, boots by Gayeon Lee
“I think everyone wants that super relaxed, edgy texture in their hair, so I wanted to combine those two elements. It’s not as fluffy and white as Debbie Harry’s was, but a little bit cooler, a little bit more wearable. You could definitely see this girl walking down the street today”
Sarah Black
SARAH’S KIT
Titanium Expression 25mm tong Titanium Expression 32mm tong Windle London Day and Night Cream L’Oréal Professionnel TECNI.ART Savage Panache
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Baby, one more time
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Wait, a hair shoot inspired by ’90s trends and no ‘The Rachel’ in sight? You better believe it. Yes we had Friends and The Fresh Prince of Bel-Air, but this was also the era when the raw took on the runways as Marc Jacobs and Alexander McQueen delivered the pull of grunge. But as well as riot grrrl, you also had girl power, played out in multicoloured brightness with the volume turned up to 11. “I’m always drawn to grunge, so I really wanted to do that lank, unstyled, unwashed feeling of that grunge kid of the ’90s,” admits Sarah. “There’s Sporty Spice and you have Britney Spears, although that was more pigtails,” muses Harriet on high ponies of the decade. “The ’90s are everywhere right now. For me, they are just ‘so much’ – so many accessories, so many braids, so much everything!”
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The ’90s
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Model: Prim Patnasiri at Nevs Model Agency; jacket and body by Levi’s, trousers by 3.1 Phillip Lim at Layers London, shoes by Dr. Martens, bag by Melissa + Fila, jewellery model’s own
“With grunge the hair is always quite hanging, so I’m trying to emulate that in a little bit more of an editorial sense. We’re just keeping the texture quite wet, greasy, oily. No volume, completely opposite to what we’re used to achieving. I want to create separation. The new Prima 3000 Styler is perfect for getting that just right…”
Sarah Black
SARAH’S KIT
Prima 3000 styler L’Oréal Professionnel TECNI.ART Pli L’Oréal Professionnel TECNI.ART Transformer gel
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“I wanted to do a big half-up, half-down pony, incorporating more of a polished wave with the Titanium Expression Tong, making it a little bit more modern. If I went for a high top pony with loads of crimp, it might be too ’90s, if you know what I mean?”
Model: Agata Baran; top by Maison Margiela at Layers London, skirt by Agne Kuzmickaite, shoes by Melissa + Fila, socks model’s own
Harriet Rose Stokes
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HARRIET’S KIT
Titanium Expression 25mm tong evo salty dog salt spray evo builder’s paradise working spray evo haze styling powder
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T e m i T e h t Meet IC HAPPEN...
TORIAN TOWNHOUSE, A TIME TEAM MADE MAG BEHIND THE SCENES IN A FOUR-STOREY VIC
Sarah Black
Black might be her name, but The It List It Girl 2019 and multi awardwinning colourist has built a brand on mossy green, tobacco yellow, neon… a plethora of punky perfect takes on fashion-forward hair. Having initially made her name in Aberdeen at Linton & Mac, she can now be found monthly at The Social in London alongside Ky Wilson and his crew, while also educating and speaking at events such as our very own Salon Smart. Oh, and she’s been published in Elle, dontcha know.
“When I’m sourcing models I always look for an attitude. They can be prissy and they can have great hair or have a really distinguishing look, but I think if they don’t have an attitude, that doesn’t sell the look. I wanted all my models to have an essence of cool. I want to be them!”
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“I’ve always got a reference in my mind. I’m a magazine gal, right? Love magazine, Dazed, all that kind of stuff”
TIP!
“I used the BaByliss PRO Titanium Expression 25mm and 32mm tongs cold on damp hair, just to create some texture and shape”
19/09/2019 10:59
CR EATIV E HE AD PA RT NE RS HIP
s r e l l e v a r T Harriet Rose Stokes
Having started out in the West Midlands and winning national new talent competitions, Harriet took a chance and moved to London to work in a start-up in East London called Not Another Salon, you might have heard of it? Through her education work as Sophia Hilton’s first assistant, Harriet has helped educate crowds in South Africa, Australia and France. She’s won more awards since (in fact, she and Sarah became buddies as winners of a major colour competition back in 2017) and her role as social media coordinator for Not Another Salon has helped the salon continue to dominate on Instagram.
“To make this more modern I added some accessories at the front. Yeah, two big clips, we all know they’re in right now and give it that more modern vibe!” “With accessories it’s like do you go a little bit or do you go whole hog? So I brought a whole batch of accessories with me!”
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MORE!More!More! How do you like it? With loads of exclusive backstage interviews, videos and extras please! Catch it all at creativeheadmag.com FOR MORE INFORMATION ON THE TERRIFICALLY TIMELESS BABYLISS PRO TOOLS, VISIT BABYLISSPRO.CO.UK FOLLOW @BABYLISSPROUK ON
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CREATIVEHEADMAG.COM MAGAZINE
EDUCATION
EVENTS
INSPIRATION
CREATIVE HEAD STORE
COMPETITIONS
EXCLUSIVE
Inspired by the vivid colours produced by bacteria in the hot springs of Yellowstone National Park, Ulises Peluqueros plays with form and texture in ‘NE-GO’
In conversation with… Colin McAndrew. Press play on the latest in our series of films, where we chat all things hairrelated with Wella Guest Artists
creativeheadmag.com
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Have you got a ticket to ride? The Coterie hits Liverpool for the first time later this month, with a top trio of talent. Catch all the post-event action online
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Innovators, legends and inspiration. Relive all the best bits of the momentous #MWIT19 night by hitting play on our Grand Final highlights reel
@creativeheadmag
19/09/2019 15:11
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BaByliss PRO’s Titanium Expression range has been designed to help you create any look, whether it’s high-fashion session hair or beautifully finished salon styles. Find out more @BaBylissPROUK
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Editor’s letter
24 70
20
JOIN US!
THE SEX PISTOLS in Manchester in 1976… Oasis at Knebworth in 1996… there are events where the impact of what occurs ripples through the cultural landscape for years. Well, 700 lucky industry insiders can now boast: “Most Wanted and The It List 2019 Grand Final at Printworks? Yes, I was there…” It was boisterous and fun and emotional and everything in between, perfectly reflecting this exceptionally talented and supportive industry of ours. There was so much love in the room and, in our souvenir supplement (free with this issue), we have tried to capture that magic to share with you all, whether you were in that incredible venue or not. You’ll hear more from our winners in issues of Creative HEAD to come (and it starts in this one!) but what you’ll also hear is passion, determination and pure grit. We hope it leaves you feeling inspired to create your own memorable stories to share for #MWIT20 when the competition opens in March…
Amanda Nottage Editor
amanda@alfol.co.uk
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creativeheadmag.com
creativeheadmagofficial
MWIT19 is a wrap! So what’s next? First, The Coterie will make its Liverpool debut on 14 October; hear from colourist Nicola Clarke about A-list collaborations with stars like Cate Blanchett and Leonardo DiCaprio, and tune into a talk with Rankin’s righthand hairstylist Nick Irwin and former The It List It Guy, Paddy McDougall (see page 35). Then, on 3 November, Salon Smart lands in Dublin! Expect a packed presenter line-up, great debate and brilliant business advice (from page 38). Finally, on 18 November Ky Wilson is taking you to a bad salon, see page 36. Find out more at creativeheadmag.com/events
@creativeheadmag
17/09/2019 16:52
October
WHAT’S INSIDE £4.50 OCTOBER 2019
In print•online•everywhere!
OCTOBER 2019 CREATIVEHEADMAG.COM
Style, revisited
PAST TENSE, FUTURE PERFECT INSPIRATION
44
ON THE COVER Hair by Sarah Black and Harriet Rose Stokes for BaByliss PRO. Styling by Mekel Bailey. Make-up by Lan Nguyen-Grealis. Photography by Andrew Woffinden.
LOUIS BYRNE
FASHION
Areté’s Matt Pearson utilises physical photographic film for a healthy dose of nostalgia
The stylist to the stars talks about his #ICanIAmAndIWill campaign
FREE WITH THIS ISSUE!
MWIT THE
64
CREATIVE HEAD PRESENTS MOST WANTED AND IT LIST AWARDS SOUVENIR SUPPLEMENT #MWIT19
TECHNOLOGY
EARTH-SHAKING HEADLINE-MAKING G ANDGIN CHGRAN GAMETHE FINAL ACTION
Savvy software and clever apps can go a long way in the salon
ALL THE (THAT’S FIT TO PRINT!)
EDITOR
CHIEF SUB EDITOR
CLASSIFIED EXECUTIVE
DEPUTY EDITOR
DIGITAL DESIGNER
SPECIAL PROJECTS MANAGER
STAFF WRITER
ONLINE AND DIGITAL ASSISTANT
SPECIAL PROJECTS DIRECTOR
AMANDA NOTTAGE DEBORAH MURTHA ANNA SAMSON
COMMERCIAL EDITOR EVE WAGSTAFF
ART DIRECTOR
NICK JABBAL
ADAM WOOD
EVA VESTMANN
KELSEY DRING
ONLINE AND DIGITAL EDITOR
JENNY BROOKS
JOANNA ANDERSEN
PUBLISHER
CATHERINE HANDCOCK
ALISON ROWLEY
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DAVID HAMMOND
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Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year. WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk
Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press
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17/09/2019 16:54
EXPECT
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SUPPLEMENT #MWIT19
Vegan, cruelty-free, biodegradable, travel-friendly and made without using water – there are so many reasons to love the rescue My. Hair Shampoo Bars! They’re bound to fly off your shelves… my-haircare.com
Sharon Wauchob
IT LIST AWARDS SOUVENIR
Bora Aksu
MOST WANTED AND
Preen
WINS FOR Sam McKnight, Sophia Hilton and Lloyds Hair at the Most Wanted and The It List Awards 2019 means next year EARTH-SHAKING FREEHEADLINE-MAKING we will be crowning GAME CHANGING WITH THIS ALL THE GRAND FINAL ACTION three Legends! Lloyds ISSUE! (THAT’S FIT TO PRINT!) Hair clinched a third win for Best Salon Team, Sophia Hilton wowed everyone with a third straight victory for Colour Expert, and Sam McKnight, already a Legend for his three Session Stylist wins, was crowned Hair Icon once more, making him Most Wanted’s first double Legend. Linton & Mac was also a big winner on the night, with the team scooping up Most Wanted Best Local Salon, while co-founder Jenn Linton won The Entrepreneur and colourist Sarah Black won The It List It Girl prize. More than 700 talented and passionate hairdressers gathered in the iconic Printworks for the Grand Final, hosted by comedian Luisa Omielan. Fashion favourite Anthony Turner won his first ever Most Wanted Award, for Session Stylist, and Tom Chapman proved a popular choice for Award for Innovation for The Lions Barber Collective. See all of the action from the night, in our Most Wanted and The It List Grand Final souvenir supplement, free with this issue! CREATIVE HEAD PRESENTS
Paula Knorr
MWIT THE
Sam McKnight at Halpern
CROWNS NEW HEROES
Matty Bovan
MWIT 2019
Packed with plaits at LFW
Images courtesy of ANTI, BaByliss PRO,ghd, Leonor Grey, L’Oréal Professionnel, TIGI and Wella Professionals
Erdem
Mark Fast
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
House of Holland
The edit
THIS SPRING/SUMMER London Fashion Week celebrated dressed hair and quirky, individual touches. S/S20 began at Mark Fast with elaborately braided ponytails designed by TIGI European session director Maria Kovacs. Braids were also big news at Bora Aksu, with twin plaits designed by Tina Outen for L’Oréal Professionnel, and spiky single plaits at Erdem, created by Most Wanted Session Stylist Anthony Turner for L’Oréal Professionnel and Dyson. Braiding featured at the Preen by Thornton Bregazzi show, where Eugene Souleiman for Wella Professionals focused on individualised styles. The Fashion For Relief show saw Johnnie Sapong’s Leonor Greyl team also opt for lots of individual styles, as did Adam Reed for ghd at House of Holland. Meanwhile we saw the opposite effect at Sharon Wauchob under Neil Moodie for L’Oréal Professionnel’s watchful eye, as male and female models embodied modern androgyny with poker-straight, sleek hair. Accessories caught our eye at Paula Knorr as ANTI’s Nick Irwin used nonchalant placements of trinket-like clips and headbands for a cool-girl feel. Elsewhere, super-long ponytails got two extreme treatments – Sam McKnight’s were crimped to perfection using the Ceramic Crimping Iron from BaByliss PRO for Halpern. While Syd Hayes for BaByliss PRO was joined by Redken global creative color director, Josh Wood, getting their hands dirty at Matty Bovan as ponies were dipped in Farrow & Ball paint, the perfect contrast to the dreamy blonde hues.
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World leading ethical hair extensions To enquire about joining the elite and becoming a Great Lengths certiďŹ ed stylist visit GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST
#CHedit MY month
AHEAD
What October has in store for... ADAM GORE
BARBEROLOGY
ELECTRIC HOLDS FIRST SUMMIT ELECTRIC LONDON HOSTED its first Global Summit, welcoming guests from the UK, the US and Canada for a four-day event featuring lookand-learn seminars, education and networking. Mark Woolley, brand founder, international creative director and newly-crowned Most Wanted Business Thinker 2019, hosted the summit at Falmer Court in Brighton, the future Electric London
HQ that encompasses the Electric London Studio, Education Academy, offices and land that grows many ingredients that feature in its product line. “Over the past 10 years, Electric London has become a global business brand,” Mark said. “This Global Summit was the ideal time to invite our growing family in the US and Canada to experience Electric London in its own home.”
‘What is hair toner?’
Was the most commonly searched beauty question in the UK in the past 12 months. According to a survey from Fragrance Direct, British consumers searched to understand hair toner almost 200,000 times, identifying an opportunity for salons to better educate clients on toning treatments and services.
Cloud Nine hopes to save discarded tools with service SESSION STARS TAKE PART IN HAIRCUTS4HOMELESS POP-UP ADAM REED, Neil Moodie, Johnnie Sapong and Leigh Keates took to the streets around Covent Garden in London for a special Haircuts4Homeless pop-up. The stylists, pictured above from left with founder Stewart Roberts centre, joined the event held in collaboration with London Beauty Week to offer free haircuts for homeless people in the area. The Haircuts4Homeless project has given more than 40,000 haircuts.
CLOUD NINE HAS launched a new Iron Recycling Service that aims to save as many as 1.5 million straighteners from ending up in landfill. This free service accepts all straighteners, regardless of brand or place of purchase. Prompted by user feedback and queries about recycling capabilities, Cloud Nine’s initiative is an industry first to make an impact on the one million tonnes of electrical equipment that end up in landfill each year. The brand has also reduced its product packaging by 30 per cent, in an effort to reduce its carbon footprint. Customers can head to cloudninehair.com for more information on the initiative and download freepost labels for their returns.
It is an especially busy month for us as we unveil the expansion of our location in the Jewellery Quarter in Birmingham – we’ve doubled in size to cater for the growing demand. I’ll also be busy creating fresh educational content from both barber shops for our Barberology YouTube channel.
SIOBHAN JONES ROSE & WILD
This month marks the opening of our new studio space, which will be used for colour courses, external events and creating social media content. I’m also prepping for Salon Smart Dublin, where I’ll talk about my experience of starting my own brand and salon – watch this space!
MOVERS AND SHAKERS
Sophia Hilton has been revealed as the official colour brand ambassador for Crazy Color. Patrick Wilson is the new styling ambassador for Bumble & Bumble. Colour specialist Warren Boodaghians has returned to HOB Salons as head of technical for the group and its Academy.
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THE LEONARDO DA VINCI NATIONAL MUSEUM OF SCIENCE AND TECHNOLOGY, MILAN, ITALY
Celebrating the Italian genius of Leonardo da Vinci.
#ALFAPARFPEOPLE DREAM LIKE LEONARDO WHERE TECHNOLOGY MEETS ART NEW CONCEPTS OF RED, BLONDE AND BROWN. 6 ORIGINAL EVOLUTION OF THE COLOR3 SHADES DISCOVER THE STORY ON ALFAPARFMILANO.COM
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10
SMASHING
MWIT! LADIES AND GENTLEMEN, MEET THE TRAILBLAZERS IN BRITISH AND IRISH HAIRDRESSING! THEY’RE THE LEADERS, THE MENTORS, THE PERFORMERS, THE CONTRIBUTORS, THE YOUNG ENTREPRENEURS, THE CREATIVE SUPERSTARS, THE SUPPORTERS OF LOCAL COMMUNITIES, THE SAVIOURS OF THE HIGH STREET. THEY ARE, OF COURSE, THE MOST WANTED AND THE IT LIST STARS OF 2019!
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EXCLUSIVELY SPONSORED BY
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Jamie Benny Hare & Bone
THE IT GIRL
Sarah Black Linton & Mac
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17/09/2019 12:37
2019 WINNERS NAMED
2019
INDEPENDENT STYLIST
AWARD FOR INNOVATION
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Paula McCash
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for The Lions Barber Collective
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LEGEND Dylan Bradshaw Exceptional Stylist 2016/17/18
Desmond Murray Atherton Cox
IT19 FOREVER! #MdW online to read about the 2019 Hea eries Grand Final, view our image gall film ts ligh high ly ven and watch the hea
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17/09/2019 12:37
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Faction 8 is Pulp Riot’s highly-anticipated permanent colour range created specifically for today’s techniques – 10 colour families and 80 shades with potent boosters give you true flexibility.
IN-SALON SERVICE 0330 0940450
01273 775397 electric-hair.com
capitalhairandbeauty.co.uk
The milk_shake Integrity Reconstructive System is made up of three parts – Rebuilder, Fibre Sealant and Leave-in – to restore damaged hair.
IN-SALON SERVICE 01392 365177 milkshakehaircare. co.uk
The seven new Vero K-Pak Color Age Defy Natural Beige shades from JOICO tap into the mushroom-tone trend perfectly.
IN-SALON SERVICE 0845 0712326 joico.eu
The ghd Royal Dynasty collection is here to put clients in the holiday spirit early. These sleek burgundy travel cases and pretty rose gold tools would brighten anyone’s Christmas.
RRP FROM £99 01924 423400 ghdhair.com
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Irresistible services consumers will want to snap up, selected by the Layered team
We know how tricky it is to get colour to last as well as you, and your client, would like. Even if they are looking after their colour with specialist shampoos or masks, it’s inevitable that the colour will warp due to the minerals and metals found in the water we use daily. Color Wow’s Dream Filter helps to negate these effects of water impurities on your colour work, acting like an Instagram filter in real life. This easy-to-use spray doesn’t strip, dehydrate or damage hair as it works – leaving hair bright and perfected. So that salon selfie your client takes after her service? She can ditch the filters…
Remi Cachet founder Victoria Lynch created the Master Parting for her own clients suffering with hair loss. Now it’s available to salons in 19 shades and a variety of fittings.
TRADE PRICE FROM £329 01642 867213 remicachet.com
New whip it good moisture mousse from evo is rich yet with a light hold that enhances and controls dry hair, reducing frizz and adding shine.
RRP £21 0800 9554285 evohair.co.uk
The new Wet Detangler Large from Tangle Teezer has the same flexible teeth of the original, but at 20 per cent larger and with 108 more teeth, it is ideal for thick and curly hair.
RRP £14 020 7738 4458 tangleteezer.com
RRP £24 020 7229 5757 colorwowhair.com/uk
Choose from six KeraStraight styling options to mix and match and use wet and/or dry – it’s fun to experiment!
RRP FROM £23 0330 0882226 innoluxe.com
Thanks to probiotic and prebiotic active ingredients, SCALP from ALFAPARF Milano’s Semi Di Lino range is dedicated to balancing the scalp and revitalising the hair.
RRP FROM £12.95 +353 4585 6490 expertpro.ie
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#CHedit
STOCK OPTIONS
OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS There’s nothing like being in on a secret, right? Well, with It’s a 10 you need to get in quick, because this cult US brand is gearing up to go big here in the UK. Founder Carolyn Aronson was frustrated with the myriad products brands were launching that did only one thing well. She wanted one product that would do lots of things well – and It’s a 10 was born. The original Miracle Leave-In product has 10 benefits to guarantee gorgeous hair and fast became a hero for hairdressers across the US. Now launching in the UK, its line-up includes shampoos, conditioners, masks and more to get experimenting with. They’re all stuffed with natural ingredients too, such as sunflower seed and green tea. Believe in miracles…
RRP MIRACLE LEAVE-IN £15 0345 201 0825 astonandfincher.co.uk
... h c t a w o t O ne
MOO HAIR
TWO YEARS AGO, over Christmas dinner, mother and daughter Suzie and Olivia Gillespie talked about creating a range of hair products using natural ingredients. Inspired by the rise in vegan salons popping up across the UK, the Scottish duo wanted to create an ethical line that suited all hair types and was kind to the environment. The result? Moo Hair. After spending months in the lab experimenting with ingredients derived from renewable sources, including Icelandic moss, marula oil and sea salt, Suzie and Olivia decided on seven wonder products for their first capsule collection. Named affectionately after the Highland cow due to its fabulous coat, Moo Hair’s philosophy is simple: natural, ethical, kind to the environment and never tested on animals. And it’s not just caring for our environment that makes Moo Hair such an ecowarrior. Suzie and Olivia also strongly believe in Fairtrade, which empowers entire communities for whom the harvesting of the marula nut is a vital economic lifeline. Naturally rich in antioxidants, vitamin C and E and essential fatty acids, marula oil helps
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to protect from UV exposure and other external aggressors. Filtered on location in Madagascar, the marula oil used in Moo Hair products is 100 per cent pure virgin, wild harvested, handselected and cold-pressed, with no added chemicals. Another miracle ingredient found in the products is Icelandic moss, which only grows in clean air. Suzie and Olivia are so passionate about Moo Hair being good for hair and the environment that everything in the range is made using at least 95 per cent naturally derived ingredients (except Moo Hair Spray which is 86 per cent). This means that only ingredients where 100 per cent of the molecule comes from a plant, nonpetroleum mineral, water, or obtained through a clean chemical reaction count. Everything in the luxurious range, from the Moo Hair Miracle Shampoo and Conditioner to the Moo Hair Sea Salt Spray, promise to reduce frizz, protect from UV exposure and environmental toxins, and leave hair feeling clean, shiny, soft, full of body and in a great Moo-d!
RRP FROM £22 moohair.com
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e d i s n I story GINA CONWAY SALONS & SPAS WIMBLEDON
NESTLED IN THE multi-million pound renovation of Elys of Wimbledon is Gina Conway’s latest eco outpost, scooping up the 2019 Most Wanted Best New Salon Award. It’s housed within Elys Urban Beauty, a collective of service-focused beauty brands. Gina recruited a design agency a year before the opening to ensure everything was correct, with two different experiences for clients to enjoy. Downstairs, there are speedy services in a buzzy environment – you’ll find a blowdry bar, a hair and scalp diagnostic station, a make-up bar and retail. Upstairs is a sanctuary devoted to nurturing clients, with serene spa rooms, a community table and plenty of greenery. It’s all clean and minimal yet welcoming, thanks to textural elements such as rough timber, exposed brickwork and teal tiles. It’s also conscious of its eco footprint, with elements from the previous salon upcycled alongside restored furniture. Judges loved the “beautiful, multi-faceted space that delivers a 360-degree lifestyle experience”, and who could blame them?
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THE BUSINESS EDIT
ROB FORGIONE MY. HAIRCARE
WHAT ARE THE BENEFITS OF RESCUE MY.HAIR SHAMPOO BARS? These are handmade and cold-pressed salon professional shampoo bars that address every hair need. They’re environmentally responsible, use unique soapfree technology, are vegan, use natural colouring and are super gentle with a neutral pH. The box is reusable and stores the bar between uses. Also, no water is used in producing the bars.
CAN THEY BE USED ON COLOURED OR DAMAGED HAIR? They can be used on all hair types including coloured and sensitised, followed with My. Haircare Treat Conditioner. There are four bars in the range; the rescue My. Hair Hydrate Shampoo Bar has moisturising and hydro-active properties to rejuvenate hair using extracts of aloe vera, prickly pear and carob seed extract.
WHAT ELSE DOES MY. HAIRCARE HAVE PLANNED FOR 2020? We will be focusing on education and events with the My. Haircare collective to ensure that hairdressers get the best benefits from infuse My. Colour and rescue My. Hair. My co-founder Denis Kovalyov and I really love industry immersion. It gives us the opportunity as hairdressers and product developers to create niche, forward-thinking haircare for other professionals.
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HOW TO INTEGRATE YOUR SALON INTO THE LOCAL COMMUNITY THE POWER OF SALONS as a force for good has long been celebrated – we all know haircuts can change lives and hairdressers can become close confidantes. But some salons go above and beyond, truly becoming active hubs in their communities. Mark Maciver, owner of the Londonbased SliderCuts barber shops has created an apprenticeship scheme to give young barbers the opportunity to learn and give free haircuts to members of the local community, while the SliderCuts Runner scheme provides a safe place for youngsters to meet strong role models. “This is about mentoring and keeping people out of trouble and directing them in the right way onto whatever path they want to take,” says Mark. He has also launched the We Can Help You Fill It scheme. The aim is to support those who struggle with reading, writing and comprehension complete forms that could open up new opportunities. “The scheme is intended to identify SliderCuts Studios as a place where support and guidance can be achieved to affect positive changes in peoples’ lives,” he explains. RAW in Dartford, Kent, is another salon working to help out members of the local community, with the VIP Sunday campaign for children and their families with special needs. “A client mentioned to me that she didn’t want to bring her autistic daughter
in because the salon was busy, ” says Kim Goodger, owner of RAW. “We’ve been shown some techniques to help children with special needs so that they have an enjoyable experience in our salon and their parents and guardians can relax knowing their children are in safe hands”. Fundraising can be a great way to raise cash for good causes in your local area, and bring your team together at the same time. Sarai Hair in Crowthorne, Berkshire, has championed local causes such as The Fire Fighters Charity, to which they gave nearly £9,000 following sky dives and dunks in freezing cold water. In addition, they also go into local schools to promote hairdressing as an exciting career path. “This is a vital strategy for us,” says owner Sarah Morrissey. “Since our last careers night, we have had two girls come onboard as Saturday staff, hoping to start an apprenticeship after secondary school.” The good publicity that comes with charitable actions can raise your salon’s profile, bring your team together and even secure loyal staff members for the future. As Mark explains: “A good barber shop should do more than just cut hair – it should play a massive role in shaping and helping READ ALL ABOUT the Most Wanted Best Local Salon winners, the entire Linton & Mac, on page 54! community.”
JAYNE PRIGENT
JAS HAIR – MOST WANTED LEGEND We have a saying in our salons that we enrich the lives of our team, our guests and our local community. More than 95 per cent of our team has attended local schools and it’s always been important to me to be part of our community. I have organised treks to the most amazing places – the Sahara Desert, the Grand Canyon, the Inca Trail and the Great Wall of China – and we have raised £350,000 for a local hospital charity. Our RewardMe loyalty scheme supports local businesses – we have so many firms wanting to get involved and a waiting list of keen owners. Our city of Salisbury has had a great deal to contend with in the past 18 months, and our high shops have suffered a loss of footfall so it’s even more important than ever for local businesses to support each other.
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19/09/2019 15:15
NO FILTER NEEDED GAIL FEDERICI is on a mission. A serial beauty problem-solver, the Color Wow chief executive and founder wants to create smarter, faster and safer ways of protecting and styling coloured hair. She’s created a capsule collection of products with groundbreaking, innovative formulas from Dream Coat Supernatural Spray to a full Dream Regime including Color Security Shampoo that leaves nothing behind but clean, fresh, glossy hair to solve all of the issues that come with coloured hair.
If your clients are chasing that unrealistic, ultra-filtered look, then you might want to introduce them to Color Wow’s Dream Filter. Forget the KiraKira sparkling Instagram filter, Dream Filter does the job for you. It extracts the unwanted minerals and metals that can be found in hard water and can interfere with your colour work, leaving hair bright, shiny and super-soft. Simply spray on before the shampoo and leave for a couple of minutes to activate. This spray doesn’t strip hair, dehydrate or damage.
“I’m obsessed with Dream Filter! I’ve never worked with a product quite like it”
Want an even more gleaming, finish? Keep your eyes peeled for the Color Wow EXTRA Mist-ical Shine Spray, landing next month. With technology light years ahead, the clever bods at Color Wow have created a next-level shine spray to light up hair with intense gloss without weighing it down.
CHRIS APPLETON, COLOR WOW GLOBAL ARTISTIC DIRECTOR
Chris Appleton
PUT THE SNAPCHAT AWAY, FORGET ABOUT INSTAGRAM – COLOR WOW DELIVERS SUCH AN INCREDIBLE FINISH THAT FILTERS JUST AREN’T NEEDED
COMING SOON
If you’re a salon owner or manager and you’d like to try any of these products and find out more about the brand, email cs-uk@colorwowhair.com or visit colorwowhair.com/uk @colorwowhair CREATIVE HEAD
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#BusinessEdit
MISSION CONTROL
PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON in association with Phorest and the Creative HEAD Reader Panel
AVERAGE PERCENTAGE OF TURNOVER ATTRIBUTED TO RETAIL SALES
8%
HOW DO YOU COMPARE? How was business in August compared with July?
DOWN 40%
UP 50%
SAME 10%
How was business in August compared with August last year?
AVERAGE CLIENT SPEND IN JUNE (EXC. VAT)
DOWN 40%
£47.28
UP 50%
SAME 10%
READER PANEL MISSION: GET GREENER
90%
of salons have made an effort to go paperless with their communications
40% salons sell sustainable or vegan products, while only 10% use vegan or sustainable colour
70%
of salons use biodegradable towels in the salon
“Our efforts at sustainability help us with client retention and save the business some expense. We use text messages for appointment reminders to reduce use of appointment cards and all our marketing is done via email rather than post” FIONA BELL, CLINTON JAMES 28
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DID YOU KNOW… UK SALONS PRODUCE MORE THAN 19 MILLION RECEIPTS A YEAR
HAVE YOU THOUGHT about switching to paperless yet? Or are you still printing tiny slips to hand to your clients on their way out? If you do the latter, you could be contributing to the 11.2 billion till receipts the UK produces every single year, a hidden cost to retailers and service providers that adds up to a whopping £32 million. And, needless to say, it’s not doing much for the environment either – in case you’re wondering, those 11.2 billion receipts look like just over one million trees. If you haven’t started thinking about how your salon can connect with customers who have an eco mindset, now is the time to get to it. It actually makes good business sense, too. Apart from eliminating the cost of printers and paper from your bottom line, by serving your customers an electronic receipt instead of a paper receipt you can gather precious email addresses for your marketing database. Go a step further and make your salon completely paperless by using electronic consultation forms. Again, this is not just a play for the environment, it is also a savvy business move. If you’re with Phorest, for example, all your electronic consultation forms are guaranteed GDPR compliant and are easily stored and searchable. It’s a win-win. If you’re wondering where to start, join us on 24 October for the Salon Paperless Pledge day. Just sign up to pledge to try and produce zero paper receipts for one day only and we’ll provide you with the support materials you need to communicate to your clients why you’re joining the movement. It doesn’t matter if you use Phorest or not, the pledge is open to all salons who want to start making a difference in the world, one paperless receipt at a time. Sign up at phorest.com/gb/paperlesspledge Shauna O’Halloran is content & marketing manager at Phorest Salon Software. Find out more at phorest.com and @phorestsalonsoftware
Reader Panel methodology: survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK
ONCE EACH ISSUE of Creative HEAD lands with our subscribers, we speak to our Reader Panel to ask them how their business is going, in partnership with Phorest Salon Software. We combine the results from our Reader Panel with research compiled by Phorest Salon Software, using its client base of salons from across the UK, to gauge the what’s going on in the industry and discuss how to solve common problems and issues. This month we’re talking about sustainability and what salons are doing to be kinder to the environment.
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19/09/2019 15:19
RAISE THE BAR
THE NEW RESCUE MY. HAIR SHAMPOO BARS FROM MY. HAIR CARE ARE HERE TO SHOW YOU HOW TO TAP INTO THE WATERLESS TREND SWEEPING THE BEAUTY INDUSTRY WATER IS LIKELY to become one of the most valuable commodities in the world. A slow-burning crisis set against the backdrop of climate change, the increasing scarcity of water has trickled down into trend-leading waterless beauty formulations. Step forward My. Hair Care’s rescue My. Hair Shampoo Bars, here to help both your clients and the earth. These solid shampoo bars use absolutely no water in their production, are biodegradable and vegan, and are free from silicones, plastic packaging, palm oils and animal testing. Got eco-warriors in your chair? Then these will be a perfect match – and demonstrate to them that you’re taking the planet’s future seriously. The professional soap-free formulations help to maintain the scalp’s moisture levels without being stripping or harsh. They couldn’t be easier to use – simply rub the bars between
wet hands to create a rich lather, and work into wet hair. It’s that simple! These sturdy bars are absolutely ideal for travel, bypassing security with ease, and can be used on both hair and body. It’s time to clear some space in your retail area in preparation.
“
We are forward-thinking innovators who follow lifestyles, popular ideas and what the market demands. One of the leading ideas is, of course, looking after our planet, so it was paramount for us to formulate products that meet these mainstream demands and to bridge the gaps in the haircare market ROB FORGIONE, MY. HAIR CARE FOUNDER
RESCUE ME RESCUE MY. HAIR HYDRATE SHAMPOO BAR
Moisturising and hydroactive properties work to rejuvenate hair. These bars contain extracts of aloe vera, prickly pear and carob seed.
RESCUE MY. HAIR SMOOTH SHAMPOO BAR
Smooths hair with a synergistic blend of five oils to moisturise and reduce frizz: wild rose seed, olive, grape-seed, corn germ and sunflower seed oil.
RESCUE MY. HAIR VOLUME SHAMPOO BAR
Cleanses hair and scalp to enhance hair and volume, while bean amino acids add strength. Includes extracts of soya germ, fava bean, pea and kidney bean.
”
RESCUE MY. HAIR POLLUTION PATROL SHAMPOO BAR Enriched with oat protein that purifies and soothes all hair types and scalps.
Make a clean start for a more eco-conscious business with the rescue My. Hair Shampoo Bars. For more information email info@my-haircare.com, visit my-haircare.com and instagram.com/my.haircareofficial CREATIVE HEAD
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#BusinessEdit
LIFE LESSONS
KEN’S CLINIC GOT A BUSINESS HEADACHE?
LET KEN WEST, DIRECTOR OF BUSINESS EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION
What are the pitfalls and opportunity of rebranding my salon and what should I avoid?
PAUL FITZGERALD
ROBBIE BRUCE, ROKU
PR HAIR
Keep learning. I’ve been in the industry since I was 16. Being in the salon day in, day out, you learn what not to do as well as what to do. Saying that, don’t live in a salon bubble. Get out there and keep your skills fresh. Money is a by-product of success. Try not to worry about it. If you focus on delivering quality service and growing a loyal clientele, money will come.
Find out what motivates your team. If you know this you can help an individual develop and grow. Do they want more skills training? Or do they want to move into management?
Say thank you! It can be easy to criticise, but don’t forget to praise when a job, however small, is done well. Always praise in public and criticise in private. Look and listen. I read people well, and keep my eyes and ears open. Aim to know what your clients want before they do, and shape your services around this. 30
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KEN’S DIAGNOSIS My initial questions to anyone who is considering a rebrand would be ‘Why are you rebranding? Is the business profitable? Is it attracting new clients? Does it have a good reputation? Does it attract good staff? If the answer to all of these questions is ‘yes’, then why risk a brand and reputation that has been built up over many years, just so that you can look like the ‘shiny new toy’? It may be wiser to consider a brand makeover. Refresh your logo and all of your marketing materials, give the salon a makeover, reignite your team but keep the brand that is behind the reputation. This is something that we see regularly with leading products and high street retailers. What I believe you are doing, Robbie, is taking over an existing salon that you currently work in and presumably you are paying for the goodwill of the ‘brand’. I understand your desire to ‘make your mark’ but please consider the above. A rebrand could, however, bring some wonderful opportunities. You could attract a different clientele and new team members, and you could totally reposition yourself in the market place. All of these are great reasons for a rebrand but make sure that
you totally re-invent your ‘product’ and all of your marketing. I am also aware that the current owner will continue to work in the salon and this can often bring its own challenges, all of which I am happy to discuss if you would like to email me directly – contact details are at the bottom of the page. You may have heard the expression: ‘all fur coat and no knickers’. My concern would be that you could end up being ‘new fur coat but same knickers’. There is no right or wrong – good luck either way, Robbie.
DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?
Email KenW@365Hair.com or tweet @creativeheadmag CREATIVE HEAD
13/09/2019 11:05
OPEN UP
H YOUR NAME ON IT? THE NHF/NBF DREAMING OF A SHINY NEW SALON WIT N THAT DREAM INTO A REALITY SHARES SOME TOP TIPS ON HOW TO TUR BECOMING YOUR OWN boss, rising to the dizzy heights of some of the top names in the industry and leaving a legacy… it’s a dream so real you can almost touch it. But there’s an awful lot to think about before you get those salon keys and welcome your first client through the door. The NHF/NBF is here to help, with a free guide to starting your own salon business, download it now at nhf.info/business-startup-guide. “Before you do anything else, create a business plan,” says NHF/NBF chief executive Hilary Hall. “You will need to set out your short-term and long-term goals and how you intend to achieve them. It’s important to be clear about your finances, for example, how you will cover your start-up costs and ongoing financial commitments such as insurance, rent, rates and tax, products, equipment and staff wages if you plan to employ people.” Running out of cash
is a major cause of business failure, Hilary warns, which is why it’s critical you create a cash flow forecast for growth. Taking the time to find the right location is also crucial. “Research competitors in the area, potential footfall, nearby parking facilities and public transport links,” Hilary advises. Once you’ve scoped out your location, be clear about what services you’re going to offer and how much you’ll charge. NHF/NBF members benefit from a free 24/7 HR helpline for information and advice about all aspects of running a business, and there’s more at nhf.info/legal-advice. Last but not least, make sure you’re covered for any eventuality. You must have insurance in place to protect your clients, staff and business. NHF/NBF members enjoy a 20 per cent discount with industry insurance specialists Coversure. It’s time to start making that dream come true…
HOW THE NHF/NBF CAN HELP YOU Not yet an NHF/NBF member? For less than 75p a day, benefits include: • Valuable discounts on industry-specific insurance • Free health and safety advice • Free 24/7 legal and commercial helplines • Membership helpline for everyday business advice • Free employment and chair renting contracts
JOIN THE NHF/NBF BEFORE THE END OF OCTOBER 2019 AND QUOTE CHO25 TO GET £25 OFF YOUR MEMBERSHIP FEE
Discover how the NHF/NBF can help to realise your salon dreams. For more information, call 01234 831965 visit nhf.info CREATIVE HEAD
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#BusinessEdit
BUSINESS BUILDER
From balayage and ombré to glossing and highlighting, the L’Oréal Professionnel Trend Techniques Course (£100 exc. VAT) will help you get to grips with four of the most popular colour techniques. You’ll also be given some great on-trend ideas to help inspire you for the new season.
If you’re looking to extend the reach of your salon, consider joining forces with other local businesses to promote each other’s services – think wedding or occasion wear boutiques, or other beauty businesses like barber shops or nail salons. Leave your business cards, flyers and pamphlets at their shop or salon and offer to do the same in return!
THE SERVICE STATION In association with
Innovative launches, expert advice and business boosting ideas – drop in and feel the buzz!
ON RIGHT NOW
This month, Salon Services customers – both online and in-store – can receive a free Klipad Smart Speaker when they spend £125 with a single brand. The offer applies while stocks last, so get in touch with Salon Services to get the T & Cs and find out which brands are included in the offer.
WELL-GROOMED BUYS FOR THE BOYS AT
For those starting out in the barbering industry, Mike Taylor’s Introduction to Barbering Course (£150 exc. VAT) is a must. Throughout the day you’ll learn all about the basics of British barbering – from shaving secrets to shaping haircuts for the client – and the importance of paying tribute to tradition.
ASK ME ANYTHING THERE ARE EXPERTS INSIDE EVERY BRANCH OF SALON SERVICES WITH KNOWLEDGE TO SHARE, SO JUST ASK!
Joanne Etherson Events manager at Sally Europe
Q How important is it for hairdressers to attend important industry events throughout the year? A “It’s incredibly important. Attending industry events is a great way to learn about new and upcoming industry innovations or trends. Many brands and wholesalers such as Salon Services launch new products and brands, showcase live education and have some of the biggest stars in hair discussing and demonstrating their favourite tips and techniques. It’s a great opportunity to meet fellow hairdressers and share ideas. Make sure you get involved and say hello to our expert team, who can offer advice to suit your salon needs.”
FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM 32
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CREATIVE HEAD
13/09/2019 11:02
#BusinessEdit
APPLY FOR SETTLED STATUS AND GET AHEAD OF BREXIT
THE NHF/NBF is enouraging employees from the EU, the European Economic Area or Switzerland who are already in the UK to apply for the EU settlement scheme now, before the deadline of 31 December 2020. After Brexit, the governement’s proposed new immigration system from January 2021 for workers coming into the UK would require them to be earning at least £30,000. Hillary Hall, NHF/NBF chief executive, said: “As more than 60 per cent of jobs in the UK are below the £30,000 threshold, applications for the settlement scheme should be made now, even if Brexit is delayed beyond 31 October. We have written to Andrea Leadsom, secretary of state for business, energy and industrial strategy, urging her to lower the salary threshold. But as there is a shortage of skilled hairdressers and barbers, salons shouldn’t risk losing any EU workers they currently employ by delaying.” To find out more about EU the settlement scheme, visit gov.uk/settled-status-eu-citizens-families
NHF/NBF BUSINESS AWARDS FINALISTS REVEALED
THE NHF/NBF Business Awards finalists have now been selected from hundreds of outstanding entries. NHF/NBF president Ian Egerton, said: “Our expert panel of judges, including Creative HEAD editor Amanda Nottage, had a tough job selecting this year’s finalists as the standard of entries was exceptionally high. We can’t wait to showcase the success of some of the best businesses at our glittering awards evening on 17 November, when the winner of our Photographic Image of the Year competition will also be revealed.” Overall winners will be announced across 12 categories including four new ones for 2019: Best Independent Beauty Salon; Best Social Media; Best Salon Design; and Outstanding Contribution to the Hair or Beauty Industry. See the full list of finalists at nhf.info/businessawards
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CALLS TO RAISE STATE PENSION AGE TO 75
LEADING THINK TANK The Centre for Social Justice has proposed raising the state pension age to 75 from 2035, amid fears that many workers are not saving enough for their retirement. Hilary Hall, NHF/NBF chief executive, said: “The fact that it was even proposed reflects the growing concern that people are not saving enough money for their retirement. For example, only 14 per cent of self-employed workers pay into a pension, according to the Office for National Statistics, and investment firm Fidelity found that two-thirds of self-employed people aged 23 to 38 have no pension at all.” This is especially important in the hairdressing industry, where a recent NHF/NBF survey revealed that for the first time more than half of hairdressers are now self-employed. “We recently surveyed 400 of our members and found that almost one in six had no pension provision apart from the state pension,” added Hilary. “Even if they have a pension in place, many are planning to delay retirement for as long as possible to keep earning. For young people, especially women, renters and the self-employed, retiring at the age of 75 may not be as far-fetched as it first seems.” Find out more at nhf.info/pension75
More protection for pregnant women and new parents UP TO 54,000 women each year lose their job due to pregnancy or maternity leave, according to research by the Department for Business, Energy and Industrial Strategy. In response, the government has committed to giving pregnant women and new parents more protection against redundancy. The new plans will ensure that redundancy protection starts from when the employee tells her employer she is pregnant (verbally or in writing). Redundancy protection will also be extended by six months once a new mother returns to work. “In addition, redundancy protection will be extended for those returning to work after taking adoption or shared parental leave,” says NHF/NBF chief executive Hilary Hall. “The regulations around maternity leave, paternity leave, adoption leave and shared parental leave are already complicated, especially for small businesses, so we always encourage salons to seek expert advice.” NHF/NBF members have access to a free 24/7 legal helpline: nhf.info/legal-advice
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SIGN UP NOW AND RECEIVE A TRIO OF IT’S A 10 PRODUCTS, WORTH MORE THAN
£50*
FOR JUST
£10 YOU’LL GET:
• 10 issues of Creative HEAD magazine – and supplements including Runway, PAINT and HEAD for Business – delivered to your door • Exclusive ticket prices for Creative HEAD events** • Exclusive competitions and prizes • Free product samples from leading professional brands
Win a bundle of It’s a 10 products worth more than £180 Already a Creative HEAD Club member? Then we’ve got something special for you, too! One lucky member has the opportunity to win a hamper of products from It’s a 10, including the miracle leave-in products that transform hair. They’re some of the leading leave-in brands in the US, with 10 benefits rolled into one gold standard. Simply keep an eye on your inbox for your exclusive link to the competition entry form – all Creative HEAD Club FOR E memberships will receive an email on 1 October! CREATIV
UB HEAD CLRS MEMBE ONLY
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O
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THE FACES, THE PLACES, THE NEWS, THE VIEWS
Mr. Q
rather enjoyed his night Mr Q will be honest with you – he Awards a little too List at the Most Wanted and The It e deadly). But he wer tas much (those chilli lime margari and groomers ers barb the was in celebratory mood, and d the profile on Rea h. muc did rather well, thank you very cialist on page Spe ng omi the new Most Wanted Male Gro for handling tips ing oost ce-b 10. There’s also some confiden t. eigh page long-haired clients – check out
GET SMART
1. 2. 3.
WHAT ALL BARBERS SHOULD DO THIS QUARTER
Go... on a surprising and inspiring journey with Ky Wilson at Featured Artist: Live on 18 November in London. creativeheadmag.com/store
Get... hands on with Aveda Core Men II on 7 October to enhance your knowledge of the essential men’s terminology, tools, templates and techniques to create the most modern cuts. avedapurepro.co.uk Image: Cutters Yard
Master… all the techniques you need on the Ruffians’ Advanced Fade Course on 27 October at its Marylebone shop. courses@ruffians.co.uk
YO TO U NE ME ED ET…
welcomes you…
WEZ JONES
The HeartBreak Club
Describe yourself in five words: Big, ambitious, passionate, loving, strange. What’s exciting you about British barbering right now? I love how the barbering industry is evolving and merging with the hairdressing industry. This brings new techniques and styles to the table. Everything changed for me when… I accepted I needed to be better. Once I took it upon myself to learn and experiment more, doors opened for me. The barber/groomer/hairdresser who inspired me is… Well there’s a few; Lee Stafford, Dale Ted Watkins, Jonny Baba, The Bloody Butcher and Leen and Cristian Wiles. If I could change one thing… I’d change the labels. It seems cliché, but the hair world runs on stereotypes, and people get
too caught up in what they call themselves. ‘Barber’ or ‘hairdresser’ – does it really matter, as long as you cut hair and enjoy it? I’d call myself a sunflower if it makes me happy and I can still do my job. Who else should we get to know… @staygold31 is a true innovator in hair and in business. She works her ass off to be the best in whatever avenue she’s working in. @deancutshair and @carltaylor__ are two barbers who couldn’t give a monkey’s about anything except doing amazing hair. The work they produce is quality. And you should definitely follow @thbc_barbershop to see the adventures we have! Right now I’m loving… My BaByliss PRO tools – I’ve been trying out some new ones coming soon to the UK. Say hello to me… @wez__jones
ON THE COVER Hair by Matt Pearson at Areté using Baxter of California
02 Mister Quarterly
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CONFIDENCE LINK TO MEN’S CUTS LIONS BARBER COLLECTIVE WINS INNOVATION TROPHY Tom Chapman has scooped the 2019 Most Wanted Award for Innovation for his men’s mental health initiative, the Lions Barber Collective. A popular winner on the night at London’s Printworks, Tom spoke movingly of the friends he had lost to suicide, and how vital it was to get mental health added to the curriculum. The Lions Barber Collective is a group of top barbers working to raise awareness and aid the prevention of suicide, the biggest killer of men under the age of 45.
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About 81 per cent of men feel most confident in the two-week period following a haircut and/ or a beard trim, according to research conducted by YouGov for Wahl UK. Yet it also showed that 70 per cent leave more than a month between trims, meaning that for more than twothirds of their time, guys are feeling less confident than they could. A whopping 84 per cent of men feel negative when they go out without a fresh cut and/or beard trim, the survey revealed.
NEW GROOM ROOM RW Wolf, Cockfosters
It’s a booming time for 150-year-old RW Wolf Barbers, with this North London outpost joining its Monument location and a Knightsbridge shop under construction. The interiors were carefully curated by Brown Studio Design, with Legacy 95 chairs, Aubrey barber stations and Dion mirrors from Takara Belmont. Here, the plan is to #TametheBeast, or help guests take control of their hair and their inner wolves. We think this new venue will see lots more gents join the pack...
19/09/2019 05/03/201910:38 11:33
ON THE SHELF
BOYS’ TOYS
THE HOTTEST STOCK, TOOLS AND FURNITURE FOR YOUR BARBER SHOP American Crew is giving good face with new lightweight 2-in-1 Skin Moisturizer & Beard Conditioner, and Moustache Wax – a strong hold wax designed to create a firm, longlasting style.
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Fresh from Reuzel, choose your client’s best texture finish with Surf Spray or Grooming Tonic Spray.
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The Foil The New mr muk is a sculpted collection with clean Shaver Barbicide modern formulations, concentrated designer from BaByliss one litre jar fragrances and sleek shelf appeal. PRO is designed is ideal for easy RRP from £9.95 for blending disinfection of your mukhairuk.com and fading with grooming tools, and has precision. Enjoy 120 a no-rust guarantee – it’s minutes of run time iconic for a reason. from a three-hour charge. Price £24.99 hairproducts.co.uk Price £60 babylisspro.co.uk
If thinning hair is a concern for your clients, take a look at Stop&Grow from Hairdreams, an anti-hair loss range to wake up dormant hair roots.
RRP from £25 hairdreams.com
A reinvention of one of Takara Belmont’s earliest barber chairs for the modern era, Legacy 95 is robust, comfortable and with an authentic vintage vibe.
Price from £3,295
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04 Mister Quarterly
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STEP UP YOUR BEARD GAME WITH AMERICAN CREW’S BEARD LINE
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05/09/2019 16:37
#TRENDING
LIAM HODGES S/S20 Pablo Kümin for ANTI Collective
Grooming took a turn for the unique as hair director Pablo Kümin produced bespoke wigs to fit each boy in a show awash with schoolboy charm, reflecting the diversity of the screen printing and tie-dyeing effects that gave Liam Hodges’ collection a punk edge. The show’s directive was to blend primitive futurism and cyberpunk with the works of David Cronenberg and Aldous Huxley as references. Designer Liam Hodges mastered laid-back shirts and loose fabrics in acid brights and baggy silhouettes. But because this statement collection was a mash-up of pastels, cartoonish faces, fat and skinny stripes and patterns a-plenty, hair had to be just as individually curated, using the full ANTI styling range.
Watch the film at
creativeheadmag.com 06 Mister Quarterly
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12/09/2019 13:10
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Hair by Andy Middleton for Ruffians; Photography by Denis Robinson.
The long
and short of it ARE YOU SCARED OF CUTTING LONG HAIR? FIGHT THE FEAR OF HAIR DOWN PAST THE EAR
08 Mister Quarterly
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He advises that not all long styles are created equal and that texture, face shape, head shape, hair type and lifestyle are all huge factors in the way your approach your long-haired clients. “Crucially, you’ll need to expose your team to real on-the-floor experience as practice makes perfect and working with longhaired clients is the only way their confidence will grow, while your business does too.” Liverpool-based barber Cutthroat Pete speaks from a point of personal experience: he grew his hair out from a shaved head for a year. “One of the problems a lot of guys face is just not knowing what to do with their hair, and this stops a lot of them from actually deciding to grow it out,” he admits.
Ky Wilson
WE’RE ALL AWARE OF the clashing styles and attitudes of two prongs of our industry – hairdressing and traditional barbering. Yet this friction might be causing unnecessary limits when it comes to the skills and talents needed to serve a growing base of men; those with long hair. Any groomers with a background in hairdressing are likely to feel perfectly at home working on a head of longer locks; but those who have spent years perfecting skin fades may gulp with fear at the prospect… Adam Gore, founder of Barberology, knows it’s a big mistake to let a fear of dealing with long hair creep into your barber shop’s culture and your team mindset, for various reasons. “From a commercial perspective it can be damaging to your business if you aren’t attractive to a growing demographic,” he explains. “From a branding perspective, a bias towards short cuts can pigeon-hole your shop as dated and narrow-minded.” Your long-haired male clients should feel confident that your team is fully trained and proficient in cutting and styling long hair: “Irrespective of whether your client has long or short hair, it’s your job to make sure they walk away from your barber shop looking and feeling better than when they walked in,” he says. “The last thing you want your long-haired clients to think is that a visit to your barber shop means that they’ll be talked out of their long style and encouraged to go short again.” So, how can you encourage any barbers on your team who have this anxiety of longer hair on men to face their fears? Do whatever it takes to have the knowledge and confidence that there is no haircut request that you will fear, says Rachael Flynn, founder of Evolution Academy. And much of that confidence will come from regular education. “I put myself on a course every six months to stay fresh. So book a course on longer hair, watch videos online of hairdressers who are amazing at sectioning,” she adds. Richard Tucker, a member of the Ruffians Artistic Team, is indicative of many in barber shops across the land when he says that, as a barber for more than 10 years, he never thought he would have to get good at long hair. “It’s something I would avoid doing or would offer the client to someone else I knew would do a better job,” he admits. When it comes to tackling any anxiety of dealing with long hair on men, knowledge is power. Richard believes that it’s the backgrounds of his colleagues that have helped change his attitude. “We have people from hairdressing as well as barbering backgrounds. And we have a culture of sharing experience so we all get better,” he says. “I have picked up so much from watching and questioning those people who are stronger in areas I wouldn’t have been confident in.” “The more you understand the way long hair works, the better equipped you’ll be at dealing with it,” adds Adam Gore. “We cut to the head shape – it makes sure the cut fits, rather than just sits – and this is a philosophy that applies equally to long hair.”
He has devised a set method that she shares with clients looking to grow their hair. “I give them a really low taper as their hair grows out for the first four to five months, then I advise them to gradually grow out the hairline around the neck and ears. “They need regular visits every four to eight weeks to allow the client to learn how to maintain hair during the different stages of growing out. I even find cutting longer hair more enjoyable – fewer skin fades!” Once you understand the fundamentals, how can you be sure the end result won’t be too, well, feminine? Ky Wilson, founder of The Social, has a simple suggestion: when you’re cutting long hair on a guy, aim more for Kurt Cobain than Hanson. “You want it to look balanced but irregular,” he advises. “Cutting in an irregular manner will add texture and visually it will look great, but you don’t want it to be absolutely perfect.” It is scary to do something if you feel ill-equipped. But through education, practice and sharing skills, you can open up your business to a valuable new audience who, frankly, are not always well served. “Move out of your comfort zone,” advises Rachael Flynn. “It will change your confidence, your skills, your art and your business.” Mister Quarterly 09
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A MAN FOR ALL SEASONS
THE GO-TO FOR MODELS, ACTORS, DESIGNERS AND DISCERNING FITZROVIANS, DARREN FOWLER HAS DISTILLED A VARIED AND SUCCESSFUL CAREER. NOW HE ADDS 2019 MOST WANTED MALE GROOMING SPECIALIST TO HIS LONG CV 10 Mister Quarterly
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On|Off image courtesy of L’Oréal Professionnel
MAYBE IT WAS the time spent alongside sharp suits as a money broker at the start of his working life that switched on Darren Fowler to the power of male grooming. Maybe it’s been the 15 years he’s worked with the agency and bookers at Models1 to refine the guys and help them win lots of work. Scooping this year’s Most Wanted Award for Male Grooming Specialist means something is working… The founder of Fowler35 in London’s Fitzrovia, Darren is a consummate professional at whatever he turns his hand to, and that’s a lot. He’s excelled in business (including a very successful salon for Clipso), been victorious in competition work (he won a L’Oréal Colour Trophy Men’s Image Award in 2000) and is kept madly busy with session work. It’s perhaps this versatility that marks Darren out as someone who knows that it takes a different approach to really succeed. One approach that has truly stood out is his concentration on character creation. “I love using hair to tell a story and to create characters, and over the years I’ve worked across fashion, theatre, film and TV creating a visual image for actors including Cillian Murphy and Tom Glynn-Carney,” he explains. “I realised this work in the creative space could be brought into the salon, so when I opened Fowler35 I saw the opportunity to make male grooming as important as female services.” There’s a dedicated menu for the guys, which has led to about 45 per cent of his business now being men’s work. His collaboration with Models1 means he’s forever shooting the names on its books. He’s also a regular styling on TV ads, shoots and London Fashion Week shows. Joshua Kane tailoring and labels Chocolab and Reshake at On|Off are recent projects, the latter two where the male models equalled the female in numbers. Yet as an international educator, he’s also got an eye on global markets. While teaching in India, Darren identified the potential for an education programme specifically for the
men’s market, and so approached L’Oréal Professionnel. “As a men’s specialist who just happens to own a unisex salon, I realised the huge potential for salons like mine to build their male clientele.” In India, The Men’s Project teaches hairdressers the skills to tap into the men’s market and give men the chance to experience a hair service they’re unused to. So far, more than 2,000 stylists have been reached. Darren visits twice a year to train the core team, and now also runs courses in the UK. And while all this is filling his time, he’s not let standards slip in his own salon. He’s recently unveiled a totally refurbished space, which presented a challenge. “A key consideration was how it was designed to suit both my male and female clientele,” he admits. Working with production designer Sophie Becher, who designed sets for the Rosamund Pike movie A Private War, War they came up with a cool vibe with lashings of wood, leather and British Racing Green. And what of the Most Wanted win? Darren is typically humble. “A win at Most Wanted keeps us upping our game and has been amazing motivation for the team,” says Darren. 2019 “This is an award that takes into account the length and breadth of all we do.” Mister Quarterly 11
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NOWHERE BOY DRAWING INSPIRATION FROM ’70S, ’80S AND ’90S STYLING, THESE LOOKS FROM ARETÉ’S MATT PEARSON ARE SHOT ON FILM TO ENCOURAGE A TRULY NOSTALGIC FEEL
PHOTOGRAPHY BY WESLEY MORGAN 12 Mister Quarterly
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Mister Quarterly 13
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Hair by Matt Pearson at AretĂŠ using Baxter of California. Models: Ben Lomas, Sam McKenzie and Oli Richings
SHOP TALK
POLE POSITION MAXOLIVER
From left: Oliver, Max and Josh Hill
THE MAXOLIVER BOYS KEEP IT IN THE FAMILY WITH SUAVE SHOPS UNDERPINNED BY PLENTY OF TECHNICAL PROWESS It dawned on Max Hill that the fact that he, his mum and his brother were all working in the industry in separate salons was… well, a bit daft. “It took a while to decide on it, because my brother Ollie was down working at Toni&Guy in Covent Garden, so getting him to come up to work in a small town took some time. We waited until the time was right,” Max explains. That small town is Crowborough in East Sussex, where their mother now runs a salon in the space above their barber shop; and it wasn’t long before youngest brother Josh joined the business, too. “I always got on well at other barber shops but I would get told off because I took too long – but in my opinion that’s just paying proper care and attention,” Max says, outlining a key point of difference in their business. “I was always busy so I didn’t really see an issue with it. It’s not about how much money you make in a day, it’s the return over a year that matters.” It’s the extra time and experience that keeps clients flooding in. “We have regular training courses for all of our staff. It keeps us on top of trends and techniques,” he explains. The brand has a second space in Royal Tunbridge Wells, and the design aesthetic for both is calm, cool and collected – a minimalist, old-school vibe of timber and muted colours. He describes the MaxOliver client as someone on the hunt for a great haircut, someone who cares about their hair and their appearance enough to seek out a professional, across a truly varied age range. Another element that sets MaxOliver apart is the emphasis on customer service, ability, appearance and attitude that they look for in staff members. “A lot of our staff are from Toni&Guy and I think that helps to set us apart – we’re a mix of hairdressers and barbers,” Max adds.
14 Mister Quarterly
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SELF/STYLED is our creative hub for freelance pioneers, trendsetters and male grooming mavericks. Whether you’re juggling time in a barber shop with freelance work, rent a chair or have struck out on your own, SELF/STYLED is here to provide you and the freelance community with advice, resources and inspiration
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17/09/2019 16:56
CREATIVE HEAD TV
MADE BY US… ESPECIALLY FOR YOU
PRESS PLAY> TOP HAIR ARTISTS FROM AROUND THE WORLD On set and in action
CREATIVE HEAD EVENTS
Most Wanted & The It List Awards… Salon Smart… The Coterie: In Session…
NEW TRENDS, NEW IDEAS Expertly created, beautifully filmed and ready to watch
JJJ The Wella Guest Artist joins Creative HEAD editor, Amanda Nottag e– watch the interview now, only on Creative HEAD Video!
Visit creativeheadmag.com/tv now
Waiting for you now at:
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17/09/2019 16:58
LIVERPOOL 7-10PM, MONDAY 14 OCTOBER
LIVERPOOL, WE’RE COMING FOR YOU… IN A COTERIE FIRST, WE’RE BRINGING THE INSIDE SCOOP FROM SET, SESSION AND SALON RIGHT TO YOUR DOORSTEP!
NICOLA CLARKE
She’s colourist to famous faces such as Kate Moss and Kate Winslet and launched her own super-cool London salon with John Frieda
CLUB
PADDY MCDOUGALL
The former It List It Guy splits his time between salon work at Rainbow Room International and session work – his credits include Louis Vuitton and Marni
VE TICKETS) £100
SINGLE TICKETS £25. GROUP (FI
15! CLUB MEMBERS PAY JUSecTot£er ie
om/th BUY ONLINE creativeheadmag.c OR CALL 01434 610416
.com/club eheadmag
creativ
NICK IRWIN
From styling shows and shoots all over the world to ongoing collaborations with photographer Rankin, Nick has one impressive session CV
s PRO all evening and a gift from BaBylis Includes canapés on arrival, drinks
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G N WRO G N O R W G N O WR creativeheadmag.com @creativeheadmag #badsalon event
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E M I T E C A PL G N I H T Y R E V E Creative HEAD presents something sub-standard, hosted by Ky Wilson Monday 18 November
7pm-ish (somewhere in London)
BOTHERED? Early bird*/Club member tickets only £20
Includes food, drink** and ‘entertainment’ Buy online at creativeheadmag.com/store or call 01434 610416 *Early bird offer ends 14 October (no time limit for Club members). Thereafter tickets cost £30 or two for £50 **While stocks last
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17/09/2019 15:01
CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR SALON OWNERS AND MANAGERS
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IDEAS ADVICE INSPIRATION COMING TO IRELAND! SUNDAY 3 NOVEMBER 2019, DUBLIN
Tickets €100 plus VAT*
LAST CHANCE TO BOOK CREATIVEHEADMAG.COM/SALONSMART OR CALL +44 (0)1434 610944 *VAT at UK rate of 20 per cent
@CREATIVEHEADMAG #SALONSMARTIRE Image Skillnet offers part-funding for education and networking events in the hair and beauty sector in the Republic of Ireland. To benefit from a 25 per cent saving on the cost of your Salon Smart ticket, sign up for FREE membership and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events
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17/09/2019 13:38
TONY HEFFERNAN AND DANIELLE KENNEDY LLOYDS HAIR
RICHARD PHILLIPART
THE BOUTIQUE ATELIER
MARGARET O’ROURKE DOHERTY IMAGE SKILLNET
PAUL PERCIVAL AND ADAM REED PERCY & REED
GREAT NAMES SHARED EXPERIENCES CREATIVE HEAD’S SELL-OUT BUSINESS NETWORKING CREATIVE HEAD’S BUSINESS NETWORKING EVENTFOR FORSALON SALON OWNERS OWNERS AND EVENT ANDMANAGERS MANAGERS
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17/09/2019 13:39
DAVID CAMPBELL
HOUSE OF COLOUR
SABRINA HILL
KOPPER HAIR SALON
DYLAN BRADSHAW
DYLAN BRADSHAW
NADINE QUINN THE.SPACE
PAUL DAVEY
DAVEY DAVEY
SIOBHAN JONES ROSE & WILD
SUNDAY 3 NOVEMBER 2019, DUBLIN
Tickets €100 plus VAT*
LAST CHANCE TO BOOK CREATIVEHEADMAG.COM/SALONSMART OR CALL +44 (0)1434 610944 *VAT at UK rate of 20 per cent
@CREATIVEHEADMAG #SALONSMARTIRE Image Skillnet offers part-funding for education and networking events in the hair and beauty sector in the Republic of Ireland. To benefit from a 25 per cent saving on the cost of your Salon Smart ticket, sign up for FREE membership and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events
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17/09/2019 13:39
FULL OF BRIGHT IDEAS
SELF/STYLED is our creative hub for freelance pioneers. Whether you’re juggling time in the salon with freelance work, rent a chair or have struck out on your own, SELF/STYLED can help you stay plugged in to an industry that never stops • Freelance opportunities on The Gig List • Be Scene calendar of events and education courses • Deal of the Month, in partnership with Salon Services
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17/09/2019 15:08
A NEW SOLUTION FOR THINNING HAIR REMI CACHET’S MASTER PARTING IS TOO GOOD TO KEEP SECRET
THINNING HAIR AND hair loss can be devastating for clients. No one knows this more than Victoria Lynch, founder of Remi Cachet. For more than 13 years she witnessed the emotional toll through her work with hair loss clients, and it’s why she resolved to create a solution that would help restore self-esteem and confidence, as well as satisfy market demand for high-quality hair pieces. Her bespoke design, the Master Parting, is handmade with 100 per cent human hair sourced from Russia and Mongolia – it will last for up to 12 months with good care. The hair is injected into the monofilament top, with clips added as one option for fitting. However, the clips are removable, so you can stitch the hairpiece to a lace system or closure system, or work with micro-rings to secure it in place. This versatility is important – you can choose your application method according to your client’s issues and personal choice. Available in 19 shades and in 18-inch length with 110g weight, the Master Parting is produced using Remi Cachet’s Elegance hair and only available to those with a trade account with the brand, as part of the Remi Cachet’s move to keep specific products professional-only. Expert training is recommended, as hair loss and hair replacement are highly specialised services. Says Victoria: “We have seen the market for hair loss and hair replacement become more mainstream over the past few years. Originally I created the Master Parting for my own use, but now is the right time to share our signature hair loss pieces with a wider audience.”
e Befor
After
FOR MORE INFORMATION, CHECK OUT REMI CACHET’S INSTAGRAM TV @REMICACHET OR VISIT REMICACHET.COM CREATIVE HEAD
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Louis Byrne and his “mission” – celebrity client Emma Willis
P O S I T I V E LY C H A R G E D YOU CAN’T LOOK AFTER CLIENTS PROPERLY UNTIL YOU’RE LOOKING AFTER YOURSELF, SAYS MOST WANTED INDEPENDENT STYLIST 2019 FINALIST LOUIS BYRNE. AND HE SHOULD KNOW… It’s actually not that far from Northampton to London, but for Louis Byrne it’s been a hell of a journey. Four years with the legendary Sam McKnight and countless fashion weeks saw his career skyrocket, with jobs for Vogue, ELLE and L’Officiel and a lengthy stint with singer Ellie Goulding as her personal hairdresser. One memorable week featured a private jet, a performance for Donatella Versace and a gig on the Pyramid Stage at Glastonbury. But along with the ups, there have been downs. There were times when Louis didn’t feel in complete control of his career, exacerbated by issues with alcohol and drugs and bouts of depression. He was feeling intimidated by the pressures of social media. In October 2018 he fell and broke his leg, and during his recovery realised he had to take back control – of his relationships, his health, his networks and his time, as well as his work. #ICanIAmAndIWill – Louis’s personal empowerment project that uses social media as a platform for positivity – aims to break the cycle of negative behaviour that almost did for his career. It celebrates its first anniversary this month. “My opinion is that everyone, through self-discovery, can regenerate their unique skills, creativity and wellness and thrive as a motivated, educated and inspired professional,” he says. As part of the programme, Louis has created a motivational workshop based on a three-step empowerment formula of skill, creativity and wellness. Largely autobiographical, the session is full of honesty and insight learned from his past, and aims to inspire a new way of thinking that will lead to healthy and creative collaborations in the future. There’s also a series of podcasts and a
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YouTube channel, all based around the theme of enhancing natural beauty and enabling us to love who and what we are. The podcasts explore the relationship with his celebrity clients but with topics exploring themes ranging from life in the public eye to pregnancy, cancer and gender fluidity. A major part of #ICanIAmAndIWill is a photographic shoot project (extracts seen on facing page), featuring street-cast models and diverse individuals, predominantly from sub-culture, that Louis finds interesting and inspirational. Most of the people featured have a story to tell – cancer survivors, travellers, adventurers – and the raw, uncompromising and yet defiantly upbeat photographs, taken in London, Lisbon and Ibiza, serve to show how much hair is part of one’s identity and strength. For Louis, taking back control has led to the opportunity of salon work at Nicola Clarke by John Frieda and, more recently, the role of creative director of the John Frieda Ibiza salon. It’s also meant he’s been able to work closely with TV presenter Emma Willis, whose hairstyle (The Quaff) has become part of her celebrity brand and social media following. “There is a mission behind Emma’s haircut,” says Louis. “Together we aspire to motivate and inspire women to have the courage to try something new and to break with the norms of what a ‘feminine’ haircut should be. We want to empower women to ‘go for it’; to show that short hair is versatile, sexy and cool. Working together as Emma Willis and Louis Byrne, I think we have achieved that.”
DISCOVER MORE AT ICANIAMANDIWILL.COM CREATIVE HEAD
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Excerpts from Louis Byrne’s #ICanIAmAndIWill project
electric Adjective: electric
Having or producing a sudden sense of thrilling excitement. “The atmosphere is electric.” Synonyms: charged, electrifying, exciting, dramatic, exhilarating, intoxicating, dynamic, thrilling, stimulating, galvanising, invigorating, animating, energising, rousing, stirring, moving, buzzing.
“Electric is all about people, it will always be about people. Those people have got to be creative, ambitious and we’ve got to build an energy around them” MARK WOOLLEY
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TURN IT ON! 48
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When hairstylist Mark Woolley set about creating a brand he decided against naming it after himself, like so many other hairdressers had done before. He wanted to build a team, who could feel as much a part of the brand as he did. That’s why Electric is way more than a product line – it’s a family. Join Electric and you’ll instantly be part of a creative hub, a space where you can come together with like-minded people to experiment, explore your vision, share ideas and learn from each other. Case in point: at the legendary Electric Sessions at the Electric Studio in Brighton, the stage is handed over every month to someone who works at Electric or works in a salon that stocks the brand. You can create a collection. Attend a course. Shoot a film. Host an event. It’s empowering and it’s exciting! As hairdressers, Electric loves collaborating with like-minded professionals. It’s always on the lookout for fellow free-thinkers, and partner salons are chosen from around the world to join this exclusive family. What binds them together is a shared spirit of independence, creativity – and a passion for learning. “At Electric education is everything,” says Mark. “Working with my education team, we’ve developed a collection of tailor-made education courses designed for learning key and creative skills, sharing inspiration, ideas and techniques for the here and now. Using visual and cultural references, these high-energy learning experiences teach strong foundations, as well as pushing the boundaries of creativity. It’s about leaving the stylists buzzing with ideas and inspiration to share.”
#ElectricFamily CREATIVE HEAD
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POWER IT UP!
Buy into Electric and you buy into a thoroughly British brand steeped in music, fashion and art. It hits you the moment you see the products, with the striking packaging paying homage to the ’60s and the pioneering spirit that swept through Britain during this time. Swinging London, Mary Quant, Vidal Sassoon, David Bailey, Mods, The Beatles… there’s a nod to them all in the geometric, monochrome patterns that decorate Electric products, with each product family colour-matched to a London Underground line and each product sporting a code, reminiscent of the codes used by Factory Records. Electric products began in 2010 when Mark, an accomplished session stylist, felt that most products were too weighty to suit his needs. He and a renowned chemist spent two years perfecting Electric Smoothing Cream, designed to tame and smooth coarse, curly or fine hair and provide extra protection during blowdrying. The intention was for the product to be used only by Mark and some industry friends, but as word spread about the innovative formulation – it evaporates naturally and during blow-drying to give control without flatness – he decided to sell it in his Electric salons, originally in a clear bottle with an Electric logo stamped onto it. When popularity and sales continued to grow, Mark and his chemist began to develop a range of products aimed at professionals in the hair industry. The Electric range now comprises a capsule collection of shampoos, conditioners, treatments and a unique line of professional styling products. Each product takes at least 18 months to develop, personally overseen by Mark, with an emphasis on removing chemicals and replacing them with natural ingredients that actually enhance the results. Sustainability is a priority, with the aim that every product should work to the highest standard while having the lowest possible carbon footprint – raw materials are sourced in the UK, packaging is 100 per cent recyclable and the eco-friendly aerosols are filled in Italy by a company that specialises in sustainable products. And right now, Electric is testing a new ‘distillery’ model for stockist salons, creating beautiful 500ml aluminium bottles and collaborating with British artists on the designs. The bottles can be brought back to the salon to be re-filled, creating great margins for sales and an innovative, plastic-free solution for the hairdressing industry. Watch this space!
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NEW Electric OC-8 Invisible Volume Chalk
NEW Electric OC-6 Cloudburst On-Set Evaporating Mousse
Instant grip, hold and volume without the usual grittiness of powder. Invisible Volume Chalk contains no magnesium, making it ideal for coloured hair. It leaves all types of hair feeling amplified yet natural and free-moving.
Creates a defining hold for short or long hair styles without leaving grease or stickiness. It encapsulates the hair with moisture and protection before fully evaporating to leave no residue behind. All-natural, non-greasy avocado oil greatly reduces alcohol content, acts as a sunblock and may even help fight hair loss.
Magnesium-free, amplifying micro-powder
A high-performance, lightweight holding mousse, enriched with avocado oil
NEW Electric Worktools
HAND-CRAFTED AND DESIGNED FOR EFFECTIVE RESULTS ON PHOTOSHOOTS AND SHOWS, THE NEW ELECTRIC WORKTOOLS HAVE BEEN DESIGNED IN CONSULTATION WITH A HOST OF SESSION STYLISTS. Find the full range of Electric products at electric-hair.com
The WT-1 Harrier Hairdryer Inspired by the RAF Harrier Jump Jet, the WT-1 places the emphasis on power, with three heat and two speed settings ensuring fast, yet energyefficient drying times for any styled. There’s a cool shot function to seal the hair cuticle, a removable rear filter for easy cleaning, and it’s dual-voltage, so will work anywhere in the world. And check out the eccentric design – inspired by British pop art and graffiti!
The WT-2 Professional Straightening Iron A multi-purpose styling tool ideal for the salon, backstage and on-set, it boasts titanium plates for a smooth glide through the hair, digital temperature control, programmable auto-shut-off and dual heaters for fast heatup, fast recovery and consistent heat. Its sleek, non-slip grip feels great in the hand, too.
#ElectricFamily CREATIVE HEAD
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FEEL THE BUZZ! Team up with Electric and you become part of something really special – a hub of creative excellence, founded on the ethics of British innovation and design and fuelled by a constant stream of education and passion. There’s everything you need to delight your clients, inspire your team and bring new revenue to your salon’s bottom line.
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ELECTRIC STUDIO Opened in Brighton in 2005, this is Electric’s space to create – a place where hairdressing fuses with fashion, art and music. Come to create photographic collections, attend courses, seminars and other events or even to shoot a video, if that’s what floats your creative boat!
ELECTRIC SESSIONS Every month for the past 10 years, Electric has opened up its Studio to someone who either works for Electric or works in a salon that stocks Electric products. These creative ‘jamming’ sessions are a great way to share ideas and techniques, and give a platform to stylists whose voices might not otherwise be heard. Often playing to audiences of 200 or more, Electric Sessions can feature guest artists from the North American #ElectricFamily – and have even been hosted overseas, in cities across the US and Canada.
ELECTRIC ENDORSED ARTISTS Electric is busy building a community of hairdressers, including self-employed stylists. The Electric Endorsed Artists scheme allows you to log into the Electric website, electric-hair.com, to buy products at a special price – so you can not only use them on shoots, shows or in the salon, but you also have some margin to retail them to your clients. Becoming an Electric Endorsed Artist gives you a platform, plus the credibility needed to take your venture to the next level.
SWITCH ON TO ELECTRIC! For more information on how to become part of the #ElectricFamily call 01273 775397 or email info@electric-hair.com
#ElectricFamily CREATIVE HEAD
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NORTHERN EXPOSURE
FROM COUPLES’ CARDS TO FESTIVE SHOPPING EXTRAVAGANZAS, ABERDEEN’S LINTON & MAC HAS WON OVER (AND MADE OVER) ITS COMMUNITY WITH GUSTO. THIS IS HOW IT SCOOPED THE 2019 MOST WANTED BEST LOCAL SALON AWARD WITH NEW YORK LOFT VIBES and London fashion-forwardness, Linton & Mac is already an exciting destination in the north-east of Scotland. But the team has gone one step further, integrating themselves into the Aberdonian community and vowing to raise up other local businesses as it goes. This all started in the very first year of Linton & Mac, when Jenn Linton and Joanna Minnett (née MacDonald) created a concept called The Low Down, which has shaped their business over their four years. “This was to be our umbrella term for all events from Linton & Mac which hold creativity and supporting other local businesses at their heart,” say co-owners Jenn and Joanna. “Supporting other businesses and doing all we can to promote Aberdeen and our community is really an issue that’s close to our hearts. It’s so important to us, to support and work in collaboration with other local small businesses – there is such an array of talent in Aberdeen so we are totally proud to platform that and show off all that our wee city has to offer!” The Linton & Mac team has been the official hair squad behind the scenes at the Gray’s School of Art end of year fashion degree show for the past three years, whipping up hairstyles to complement the outfits on the runway. “It totally suits us to be involved with such an event as we see the importance of education and find this to be a great opportunity to show our support of emerging local talent,” say Jenn and Joanna. “The budding fashion talent at this show always blows us away! A senior stylist usually heads up the team, along with a couple of our own future talent trainees to complete the backstage crew.” This partnership with the art school has flourished, and the salon and the university collaborate regularly on shoots. “The relationship with Gray’s School of Art has grown over the years. We regularly ask to use emerging new designers and graduates’ work in our collections, as well as shooting with student models looking to expand their portfolios and working closely with student photographers. We cultivate these relationships hoping to help students along on their way while also giving our own students the opportunity to gain experience.” Eager to host an event that could showcase a variety of different businesses, the team created Not Your Average Wedding, a unique bridal show that was bursting with personality and exciting
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ideas. “The event brought together a creative collaboration of some of the best and most interesting small businesses in Aberdeen,” they explain. “Held at the super-cool event space Unit 51, brides and grooms were surrounded by inspirational ideas and products to ensure their upcoming big day would be as Pinterestably perfect and uniquely Instagrammable as can be! The fashion show presented beautiful wedding dresses and kilts from local kiltmakers with models of all ages, shapes and sizes. There were also plenty of stalls where exhibitors and guests could discuss ideas and dreams, before making bookings.” The annual Christmas evening is also a highlight of the Linton & Mac calendar, where clients are welcomed into the salon to celebrate the festive season. “This is fast turning into one of our favourite events,” say Jenn and Joanna. “As a thank you to clients we invite everyone to a pre-Christmas evening get-together. We provide the music, drinks and merriment, but we also use it as another opportunity to showcase small businesses.” With local companies serving drinks, local musicians providing the music and even local design firms creating the invitations, it’s a truly home-grown affair. And of course, Linton & Mac champions local businesses all year round with its loyalty initiative, the Couple Card. It’s keen to encourage clients to come back to the salon time and time again for all of their hair and beauty needs. But it also wants to encourage them to shop locally. Linton & Mac offers clients and their partners a bespoke appointment service, where they receive a prescription from their colourist and stylist that works for their schedule. “Signing up entitles clients to 10 per cent off all hair and beauty services in the salon,” they explain. “And we have teamed up with some brilliant local businesses to offer awesome discounts. We truly believe that we are better together.” And lifting the Best Local Salon trophy at this year’s Most Wanted Grand Final is confirmation that their pledge to show off their city and help other businesses in the process has paid off. “We think the people of Aberdeen are pretty special and to be recognised for all the hard work we do is pretty unbelievable!” say Joanna and Jenn. “We opened the salon doors of four years ago they said it wouldn’t work – but we know that there’s 2019 more to Aberdeen than oil!”
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GOODWILL
TO ALL
ANSWER YOUR CLIENTS’ PRAYERS THIS YULETIDE WITH THE GIFT OF GOOD HAIR FROM GHD’S NEW 2019 CHRISTMAS COLLECTION. DECK THE HALLS WITH THESE STUNNING VANITY CASES AND GIFT SETS FROM GHD’S ROYAL DYNASTY RANGE AND SEE YOUR SALES SOAR 56
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LIMITED EDITION ROSE GOLD CHIC AND SERENE, THESE ROSE GOLD STYLERS WILL BE WELL LOVED, SITTING PRETTY UNDER ANY TREE IN THESE EXQUISITE MULBERRY-COLOURED VANITY CASES
platinum+ and air limited edition deluxe set
rose gold limited edition platinum+ styler
rose gold limited edition gold styler
CORE GIFT SETS
CLIENTS GET MORE THAN THEY BARGAINED FOR IN THESE GIFT SETS, FEATURING CORE GHD PRODUCTS AND GIFTS INCLUDED WITH PURCHASE
platinum+ with paddle brush and heat-resistant bag
gold with paddle brush and heat-resistant bag
curve with oval brush and heat mat
flight with protective travel case
ENSURE YOUR CHRISTMAS IS HEAVENLY WITH THE NEW ROYAL DYNASTY CHRISTMAS COLLECTION FROM GHD. FOR MORE INFO OR TO BECOME A STOCKIST, CONTACT YOUR GHD ACCOUNT MANAGER OR CALL 01924 423400
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Go
BIG or go HOME
MAKE EVERY CLIENT FEEL LIKE THEY’VE HAD A PERSONALISED SERVICE, EVEN DOWN TO THE TOOLS, WITH NEW THE WET DETANGLER LARGE SIZE FROM TANGLE TEEZER TOO MANY CLIENTS are turned away from salons because stylists feel unable to cope with every hair type and texture. No matter how many viral videos do the rounds on social media showing clients with afro and curly hair being turned away, there still seems to be something lacking in education and support for stylists to solve the issue. Equipping your stylists with the right tools is one way to avoid letting money walk out of the door again. Building on the success of The Wet Detangler, Tangle Teezer have created a new, larger version to cater to longer, thicker and curlier hair types, working to detangle and smooth even the thickest hair. The Wet Detangler Large Size is a striking 20 per cent larger than the regular size, with 108 more teeth and a slightly longer handle to make it quicker and more efficient at detangling long, thick and curly hair types. From backwash to home bathrooms, The Wet Detangler Large Size makes combing through wet hair a doddle. The new design retains the non-slip handle as the regular size, along with the two-tiered teeth, which flex rather than pull on the hair. Just as you do at the backwash, clients can use The Wet Detangler Large Size in the shower or bath to draw product through the hair evenly, as well as combing out any rough snarls and snags with ease.
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Sean’s
TOP TIPS Shaun Pulfrey, Tangle Teezer founder and inventor, knows how important it is to be able to feel prepared for any client who might come through your doors. Here are his five top tips on how to make sure you’ve equipped your stylists to deal with everything from pin-straight to afro hair at every stage of the client journey
FACTOR IN TIME
The length of time of the client journey will be impacted by their hair type – clients with thick, long and curly hair can take longer in the salon. Preparation is key if you know a client with this hair is booked in. They’re usually very knowledgeable about their hair type and will quickly pick up on a stylist who doesn’t know how to manage their hair.
A LITTLE DIFFERENT
Applying a small amount of conditioner before shampooing is a great way to help avoid knots and make detangling at the backwash even easier on curly, thick hair. Wet the hair first and apply the conditioner through the hair, particularly at the ends. Use Tangle Teezer’s The Wet Detangler Large Size to distribute the product evenly through the hair before continuing to shampoo and condition as normal.
DEEP CLEAN
To ensure the natural curl formation is springy and defined, use The Wet Detangler Large Size to draw through shampoo. This technique is particularly effective on curly hair, as it gives it an even deeper cleanse and allows for true curl formation.
ON AND ON If your client has really long hair, you could try sitting them upright when you apply conditioner to make sure you distribute the product evenly. Squeeze any excess water from the hair to avoid dripping and ensure the conditioner isn’t diluted, then apply the conditioner and use the Tangle Teezer The Wet Detangler Large Size to evenly distribute the product throughout the hair.
RIGHT AWAY Train your assistants and stylists to remove tangles again as soon as the client sits down at the styling station after their hair has been washed. It’s essential this is done before you start combing the hair, to help avoid any mechanical trauma caused by tugging at the hair. The cutting and styling process will also be much faster if the client’s hair is already in a detangled state at this stage.
Help your stylists and clients to live a tangle-free life with The Wet Detangler Large Size. Call Tangle Teezer for more information on 020 7274 6128 or email sales@tangleteezer.com CREATIVE HEAD
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ACHIEVE FLAWLESS RESULTS FOR YOUR CLIENTS AND YOUR BUSINESS WITH THE EXCLUSIVE IN-SALON K WATER TREATMENT FROM KÉRASTASE KÉRASTASE HAS REVEALED its latest innovation and it could be exactly what you’ve been looking for to boost your business. Adding a treatment to your clients’ appointment is a win-win scenario – you increase client spend and they leave the salon with flawless hair. But we know it isn’t always as easy as that, with research showing that 48 per cent of women who have been to a salon in the past 12 months haven’t had a conditioning treatment there in the past year.* So how can you boost your business and get these women to start having a treatment? Having the right service offering is key, and K Water by Kérastase could be the perfect addition to your service portfolio, offering your time-poor clients the ability to look fabulous in a flash – FINALLY! Instant high-shine, ultralightweight fluidity and softness in seconds for them, and a boost in spend for you. What’s not to love? Powered by breakthrough lamellar technology, K Water is activated upon contact with water and replaces the conditioning step at the backwash. Simply squeeze hair dry, divide into two sections, apply K Water to the lengths and ends of the hair and rinse. That’s right – no leave-in time! This innovative formula only targets the areas of the hair that need it and forms an ultra-fine topcoat on the surface of the hair to transform your clients’ blow-dry. K Water leaves the hair feeling lightweight, fluid and silky-soft with a mirror-like shine. As an extra bonus, K Water has immediate detangling and manageability results, making the ultimate blow-dry much easier and quicker for you to achieve. The secret is out – boost your business and leave your clients’ hair feeling flawless. What are you waiting for? Discover the power of K Water and get ready to start a new haircare revolution with Kérastase.
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RATED 4.8 STARS BY STYLISTS AND CLIENTS**
*604 UK women, 2CV Research, May 2019 **Average rating from 51 total reviews collected at K Water launch events, 6 August 2019
BOOST THEIR BLOW-DRY
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“IT’S AMAZING! SUPERSOFT AND LIGHTWEIGHT. THERE WAS A VISIBLE DIFFERENCE WHEN IT WAS BEING STYLED AS WELL AS THE FINISHED LOOK”
Tara Sky Martin @taraskymartin
AMANDA DEERY, BLOW LTD
“VERY IMPRESSED. AFTER 23 YEARS OF HAIRDRESSING I’M HARD TO PLEASE AND I’M SOLD! INSTANTLY SHINY AND MANAGEABLE”
“BEAUTIFUL RESULTS, QUICKER TO DRY, LESS STATIC AND SMOOTH WITHOUT WEIGHT OR HEAVINESS. INCREDIBLE SHINE”
OLIVER TOBIN, RUSH HAIR
Alessandra Steinherr @alexsteinherr
Ilirida Krasniqi @iliridakrasniqi
LOREN WILLIAMS, HOOKER & YOUNG
“10 OUT OF 10! IT’S A GAME-CHANGER WHEN IT COMES TO THAT PERFECT BLOW-DRY” GRAHAM MALLOY, BROWN SUGAR
Discover how K Water from Kérastase can give you and your clients the boost you’ve been looking for. Call 0845 6000122 or visit kerastase.co.uk CREATIVE HEAD
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It’s only
natural Discover plant-powered pigments with the ASP Kitoko Botanical Colour collection
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WATER POLLUTION HAS become a big topic in recent years, with everything from microplastics to chemicals in the news. The chemicals in hair dye don’t sit well with your increasingly eco-conscious clients either – but building an awareness of more plant-based alternatives to offer clients is one way to protect any faltering interest in colour services. Enter ASP Luxury Haircare and new ASP Kitoko Botanical Colour. This plant-based colour range keeps the same dedication to botanical blends and luxurious finishes as the rest of the brand’s products. The new shades are based on seven natural dyes, formulated with 87 per cent to 100 per cent organic ingredients and are vegan and gluten free. Simply mix the pre-blended shades with water for beautiful, damage-free results that last up to 20 washes. These depositonly colours are free from peroxide, ammonia, resorcinol, PPD and PTD, for a safe yet effective colour service – and you can still expect up to 100 per cent white coverage. Hair is left stronger with incredible shine and vibrancy, and there’s also a conditioning shine treatment – Crystal Clear – which can be used on its own for a shine boost without colour or mixed with other shades to give lighter or pastel results. The seven natural ingredients used to create the rich shades in the ASP Kitoko Botanical Colour collection are all rooted in the natural world and converted into seamless colour with cutting-edge technology.
The seven wonders…
WALNUT HUSK
HENNA – METAL FREE
BLOODWOOD
This antioxidant-rich dye is used to create all shades of brown.
The anti-oxidant leaves produce beautiful warm orange and red tones – perfect for creating copper and brown shades.
The blood-red heartwood produces a red dye with antiinflammatory properties.
CASSIA
TURMERIC
Also known as neutral henna, this plant contains a golden pigment and is used for lighter shades, brightening and conditioning.
The rootstalks of this plant produce a deep orange-yellow dye, perfect for colouring light hair with beautiful golden shades.
INDIGO
RHUBARB
The leaves of this tropical plant provide a natural blue/violet dye that adds depth and cooler tones.
The roots produce a conditioning, antioxidant rich dye that creates golden tones in lighter hair.
Lift the lid on natural colour with ASP Kitoko Botanicals. For more information call 01794 527111 or visit asphair.com 63
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#Technology
R E T U P M O C S Y A S ! S YE GYECHNOLO T E L T IT L GA GER S, BUT BEIN E G N S AND BIG E E L H L C A A H D C A Y E IL DA ER H ARE ON FACES WER, FEW ED SOFTW O S P U R E E ’V T A Y E E EVERY SAL GR W TH ULD MEAN SHARE HO S N O L A SAVVY CO S U. FOUR POWERED O M Y E R T E O F G S O T PROFIT AND APPS
Vish
I’'M WASTING COLOUR. HELP!
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Alecia Middleton, creative director at Conrad Blandford Hairdressing, says: “We’ve been using the Vish app for about five months, and honestly it’s a game changer! The software consists of a Bluetooth scale connected to the app on a tablet. The Vish team puts all the colour and technical products your salon uses into the app before you start so it’s all in there ready to use. “It records all your formulas, and everything mixed is updated to the client’s profile. So you can use exactly the right amount. There’s no wastage and we’re delivering consistent colours for our guests, time after time. The app produces an analysis report so technical strengths and weaknesses can be viewed, both as a team and by each individual stylist. The system also allows us to see what colour lines are being used the most and order accordingly. “We were amazed to see how many ‘lost’ services we were missing out on. A toner here, a treatment there. They all add up. Our colour stock orders are down versus last year, and that’s with an increase in colour services.”
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For mul as. I nvent or y . Anal yt i cs. Hal l el uj ah.
Des i gnedbyl eadi ngcol or i s t s , Vi s hi sacompl et ecol or managements y s t em –Hel pi ng s al onsel i mi na t ewas t e, ens ur e cons i s t entpr i ci ng, t r ack i nv ent or y , andmax i mi z epr ofi t .
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Trreatwell
Phorest
Timely Consult
Alchemy & I
#Technology
GOING FROM A PAPER DIARY TO ONLINE BOOKING TERRIFIES ME. WHAT’S THE EASIEST WAY? Matthew Bartell, owner of THREADS & Co in Kensington, says: “We partnered with Treatwell in 2017 and began using its Connect system. It made sense to switch; it’s streamlined the salon. “The booking system has boosted online sales by 50 per cent and with the integrated management tools I can see who is with clients on my phone, wherever I am. Also my staff can download the app so they can see what their day is looking like, too. “Through the software I can also send out marketing emails and the sales reports generated through Treatwell Connect have been really beneficial. It drives my team to perform better because the results are instantaneous.”
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I NEED SOFTWARE I CAN ACCESS WHEREVER I AM.… Simon Williams, salon owner at Teal London, says: “I spent a lot of time looking for software that had remote access capability, but a lot of the systems didn’t work with my phone or laptop. I need to be able to log in from wherever I am in the world as I’m not very often in the salon. The Phorest Salon Software and Phorest GO Salon Management App provided me with all of this and I’m able to give log-ins to multiple users, such as my social media marketer, to monitor advertising effectiveness. It also means that because we can all use and access the software, the workload is spread among the staff and we’re less reliant on one person to run the bookings. “Another fantastic aspect is the live video conferencing. It gives you a record of your session that you can watch as many times as you like. It just works.”
I NEED TO TRACK PATCH TESTS AND BE REMINDED WHEN THEY NEED UPDATING. Haylee Benton, chief executive of Cecily Day Spa, Alchemy & I and Koha Skin Clinic, Berkhamsted says: “Consultations are so important and with Timely Consult we can keep everything in one place. Waivers, patch tests, consents – they’re all there. When you’re sitting down with a client it makes all the difference to be able to chat seamlessly but still record all the important information. Relying on memory or a client’s word that they’ve had a patch test isn’t an option. “We’ve got Timely on about 15 iPads, on which we use the Consult app during our consultations. Then, another four iPads with the concierge. The Consult app and Timely has saved us the cost of hiring another receptionist – it’s invaluable.”
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19/09/2019 16:29
Ditch paper forms. Switch to Consult.
Consult is a free app for customisable client forms. Perfect for client intake, consultations, patch-testing & more. With Consult your client information is kept private and secure, and with no more data entry, you’ll save time and eliminate manual errors. Choose from the industry standard templates or design your own forms to help deliver an exceptional client experience every time.
To learn more visit gettimely.com/consult or call +44 20 3808 0465
CUSTOMISABLE FORMS
Connect for more
Treatwell is Europe’s leading hair and beauty online marketplace, helping beauty lovers find their perfect service. Discover how it can help grow your business even more with the Connect system ROBOTIC HAIRDRESSERS WILL (hopefully) never be a thing, but salon software is becoming a must-have ingredient for a successful business. Treatwell Connect gives you the full digital toolkit you need to manage your business easily, safely and securely, and at a price you can afford. Salon owners know only too well how much of a struggle it can be to keep track of all those bookings and the changes that happen every day – especially if you’ve got a phone in one hand, you’re scribbling notes with the other, and you’re
in the middle of a noisy, busy salon. Treatwell Connect can be downloaded by you and your staff (with custom permissions set by you) to any smartphone or tablet, so that everyone can access their calendar at any time. Changes made are updated immediately online and a notification is sent out to everyone involved. It doesn’t matter whether it’s a new customer from Treatwell or a loyal regular who’s returning, everyone will always know what’s happening. Through the system’s online diary you can manage so
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much more than just your team’s ever-shifting calendars, including adding and changing all appointments on-the-go, and automatic reminders to avoid no shows. In fact, because of these automatic appointment alerts, Treatwell’s no-show rate is less than 2 per cent – incredible stuff! The app also produces easy-to-use reports to give you precious insights into the health of your business, such as which team members are driving the most revenue or how many bookings are new versus returning customers. You’ll get reports on sales and on your customers – seeing who books in for repeat appointments and where your new clients are coming from. There’s no fancy jargon used to confuse things, just simple stats, facts and figures. Your business and your clients’ privacy is of the utmost importance to Treatwell, which is why with Treatwell Connect you can be sure you keep your clients’ information secure and in accordance with GDPR regulations. You will always have autonomy over your business’s information and, by attaching passwords to protect details in the app, you can decide exactly which team members can access information. With prices starting from as little £15 a month, Treatwell Connect is a costeffective software solution – and so much more! It can also be used as your point of sale system and seamlessly integrates with your card reader. Thanks to its ability to ‘check out’ appointments, your salon can record every sale through one system and it even offers end of day reporting. With Treatwell Connect taking care of so much of the admin, you can get back to doing what you love – hairdressing and interacting with your clients.
GET CONNECTED Digital diary
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Automated free client appointment reminders
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Notifications for new and amended appointments
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Custom permissions for team
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Sales reporting and insights
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Breakdown of new/repeat clients
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GDPR-secure client list
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Set and forget retention marketing
For your free trial, visit treatwell.co.uk/welcome 69
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In today’s anxiety-ridden environment it’s easy to forget about the small things, the beauty in everyday life. Minutiae by Annie Ankervik helps us to enjoy those little spiritual pleasures PHOTOGRAPHY BY LINDA ANDERSSON CREATIVE HEAD
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HAIR Annie Ankervik. MAKE-UP Emma Östberg, Milla Paananen Gisselfeldt and Soley Astudottir. STYLING Annica Sidenbrand
The perfect pair! My trophy joins my boss Tommy’s one
Hard at work in the shop #Shoreditch
Squ ad line up @h ous e99 at @ruffia ns, loo kin g like vintag e barbers
In the
After- party riot!
frame The It List Rising Star of 2019, Callum McDonalds from Ruffians (@callummcdonald_hair), snaps away
Got the tck ets, here we go!
SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!
With my wonde rful wife @jessie--mac
My new BF F
Hair shoot with @thisistomgre en, @kissfmuk breakfast radio funny man! With the big boss, Andrew Cannon 74
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The ulti mat e priz e! #MWIT19 CREATIVE HEAD
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Natural, ethical hair products. The Moo hair philosophy is simple. A natural, ethical and vegan product line which suits all hair types and is kind to the environment and our planet. Respecting our planet is something that Moo takes very seriously and each of our products have been put through the toughest boot camp known to hair-care by the family ‘herd’ based in Edinburgh. We have developed a range of hair products using the purest natural ingredients, including Icelandic moss, Marula Oil and sea salt, using only ingredients from renewable sources and making our products as natural as possible. Each of the Moo Hair heroes have been tried and tested before reaching their current ‘Moo’ status. Because we haven’t discriminated against hair types, we have a refreshingly luxurious capsule range of 7 intelligent, cruelty free products. Together the Moo Hair range promises to help repair, tame, lift, add shine, nourish, de-frizz, hydrate and make blow-drying and styling easier. Products are not tested on animals, including Highland coos! Become a Moo salon and visit; www.moohair.com
@moohairedinburgh facebook.com/moohairedinburgh
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3 herbal ingredients coated in coconut oil. Reveals luminous shine, respects hair fibre, blends white hair.
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