£4.50 APRIL 2020
In print•online•everywhere!
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ON THE COVER Jacket: Alexa Chung. Body: Champion. Jeans and skirt: MM6 Maison Margiela at Layers London. Earrings: MAYU.
Anything but a
Hair Zoë Irwin, Tom Badger, Thomas Frear, Katie Ottolangui for Wella Professionals
r Make-up Rebekah Lidstone @Frank assisted by Zoë Krame Scott Styling Mekel Bailey assisted by Connie Lewis and Jadzia Photography Conor Clinch @A&R Creative Models Sofia Elhaj @Profile, Alice Riley @IMM, Lisa Groothuijzen @Zone Shot on location at Spring Studios
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a closed set
The lights are primed, the camera is ready. The studio is buzzing with activity and humming with anticipation for what will be created. This shoot at London’s iconic Spring Studios is an open book, taking you into the set-up of something rather different. The talent? Three colourists from the revolutionary Wella Professionals Passionistas programme – Tom Badger, Thomas Frear and Katie Ottolangui – under the tutelage of Wella Professionals UK colour trend expert, and 2019 Most Wanted Creative Talent winner, ZoË Irwin. The brief? To ensure no blonde is left untoned, to give each model a heaven-sent glow. Brought together by Creative HEAD and Wella Professionals, this shoot celebrates the power of the gaze in the social media age, and the potential power of the glaze in your salon… no filter required.
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It’s all in the prep The key to success is all in the preparation – the plan, the tools, the technique, the products. That’s why Wella Professionals prioritises mentoring and education, ensuring hairdressers can build futures in which they can thrive
That’s a big driver of the brand’s Passionista project. A Passionista is part of an exclusive cadre of digitally-savvy stylists and colourists driven by a passion for hair and for Wella Professionals. It’s a network of more than 300 talented individuals across more than 40 countries, with the UK home to the biggest Passionista pool of all. Their enthusiasm is infectious, and the rewards are jaw-dropping: first looks at new product launches, access to inspirational events (hello TrendVision!) and the chance to join life-changing initiatives hosted by some of Wella’s biggest names. Right now, Zoë Irwin is leading the Colour Influence Project, testing Passionistas to investigate trend and reference-led challenges to gain a deeper insight into delivering the kind of hair clients will covet and beauty editors will want to write about. It’s just one of the opportunities being a Passionista can bring. Oh, and maybe shoot a Creative HEAD cover? Who knows what else passion might lead to…
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19/03/2020 13:20
Jumpsuit: Naya Rea. Necklace: Origami Jewellery at Wolf & Badger.
As sheen on screen
Your work used to be seen mostly in real life, as clients showcased their colour to friends and family. Now, there’s greater scrutiny, as your work is posted far and wide by social media. You want to ensure clients look as radiant as possible, with or without a ringlight‌
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18/03/2020 11:34
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T-shirt: TRU Barbados at Wolf & Badger. Jacket: Antonio Carulli. Skirt: No Wallflower Project. Earrings: Wild Hearts at Wolf & Badger.
Zoë Irwin, Wella Professionals UK colour trend expert, never lets any lightened client leave her chair without her signature glaze, a diluted wash of colour that picks up on any pre-lightened areas of the hair and adds an authentic glow that makes skin sing and brings colour to life. “My clients are obsessed with youthful effects,” she admits, “and that is only achieved when glazing with Illumina Color after lightening with Blondor.” That’s why Zoë has channelled her love of Illumina Color into creating blonde glazing looks for Wella Professionals. “It’s my absolute favourite product for glazing and creates natural, sheer and luminous hair colour with a soft, diffused look,” she explains. The glaze makes hair look expensive, chic, premium. Who wouldn’t love a little of that in their life?
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Jumpsuit: Naya Rea. Necklace: Origami Jewellery at Wolf & Badger.
Peachy keen
The merest hint of peach can lift blonde to something unexpected. There’s a warmth without brassiness, a playful tone that flirts with the experimental while looking luxe and radiant. This is the gorgeous glaze that many blondes will lust after this spring
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Zoë Irwin, Wella Professionals UK colour trend expert
Suit: Teatum Jones. Earrings: MAYU.
“We had to have that Instagram blonde, with heavier colour on the end. A lot of clients really want this finish. There’s a Parisian technique I’m using a lot mixed with babylights and all lifted to a clean, fresh blonde. It’s layered for the eternal cool-girl aesthetic”
The Glaze Pampelonne Peach Passionista at work Tom Badger To lighten: 30g Blondor Freelights Powder and 45ml Freelights 9% developer + 3ml Wellaplex No1 Bond Maker. Glaze formula one: 20g Illumina Color 10/1 20g Copper Peach OPAL-ESSENCE by Illumina Color 80ml Welloxon Perfect 1.9% Pastel Developer Glaze formula two: 20g Illumina Color 10/1 10g Copper Peach OPAL-ESSENCE by Illumina Color 60ml Welloxon Perfect 1.9% Pastel Developer For full recipes, visit creativeheadmag.com
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19/03/2020 13:21
Jacket: Alexa Chung. Body: Champion. Jeans and skirt: MM6 Maison Margiela at Layers London. Earrings: MAYU.
“I wanted to really show how to pick out the curl actually through the colouring process. Seeing this colour against her face was insane. It was like we had put a lightbox around her – a halo of light!” Zoë Irwin
Burnished love Can you feel the heat? With cleverly placed lightened sections and an understanding of the individual curl, you can bestow a glowing halo that lifts and brightens. Curls and coils come to life with added depth and dimension, and a sparkle to the eye
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18/03/2020 11:35
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Body: Francesca.R.Palumbo.
The Glaze Sienna Sand Passionista at work Katie Ottolangui To lighten: 30g Blondor Freelights Powder and 45ml Freelights 12% developer + 3ml Wellaplex No1 Bond Maker. The Glaze Formula: 20g 9/59 Illumina Color 20g 10/5 Illumina Color 80ml Welloxon Perfect 1.9% Pastel Developer For full recipes, visit creativeheadmag.com
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Skirt: Max Mara at Layers London. Top: Dylan Joel. Bra: Agent Provocateur. Jacket: Alpha Industries. Earrings: MAYU.
“This look is about turning a bleach into a new story. It’s a delicate colour. It’s important to show how you can take something from one tone to another. It’s what clients need; they come in wanting one look one week and then another one the next. I love it!” Zoë Irwin
Kiss from a rose
For those clients who love to see life through rose-tinted glasses, this pop of pink will give them the perfect glaze for summer. It isn’t full on fuchsia; you want a wash of watermelon ice to glaze over this confection. Pair with attitude for perfect results
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18/03/2020 11:36
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T-shirt: TRU Barbados at Wolf & Badger. Jacket: Antonio Carulli. Skirt: No Wallflower Project. Earrings: Wild Hearts at Wolf & Badger.
The Glaze: Lily Rose Passionista at work: Thomas Frear To lighten: 30g Blondor Soft Blonde Cream + 45ml Welloxon Perfect 4% developer + 3ml Wellaplex No1 Bond Maker. The Glaze Formula: 10g Titanium Rose by OPAL-ESSENCE by Illumina Color 10g 9/59 Illumina Color 40ml Welloxon Perfect 1.9% Pastel Developer For full recipes, visit creativeheadmag.com
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Jeans: MM6 Maison Margiela at Layers London. Body: Francesca.R.Palumbo. Boots: Collini Milano. Ring: DOMINIQUE RENÉE.
“Being a mentor drives me to succeed more. Running projects for the Wella Professional Passionistas encourages me to look for more inspiration – I get as much from it as they do! The challenge is to open their eyes to something they haven’t seen, it’s an incredible privelege. The mentor’s job is to help shape colourists for the future. It’s important for the industry but also really fun!” Zoë Irwin @zoeirwinhair
A life less filtered Everyone carries a lens; their phone, their eyes, their experiences. That’s why it’s vital to share everything we can, to broaden horizons, build skills and networks. To help clients to look and feel the best they can. To lift our industry to be as fruitful as it can be. To live, to teach, to work with passion. That’s why we’re all here, right?
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ZOË’S ULTIMATE FILTERLESS BLONDE? “ “Debbie Harry! She’s referenced time and time again, whether it’s the roots or the shadow on the ends, or even as an all over bleach. She’s a bleach and tone icon”
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18/03/2020 11:37
Glazing squad
A trio of Wella Passionistas brought these blonde looks to life. Here they talk about all things glazing, bright and beautiful direct from the shoot
Tom Badger
@tombadgerhair YOU’LL FIND ME AT… Mark Jeffs Hair in Lincoln. I LOVE BEING A PASSIONISTA BECAUSE… of the amazing opportunities that are given to us in all aspects of hairdressing! Whether that’s doing hair or giving us opportunities to network and get more experience we probably wouldn’t have had otherwise. APPS TO SWEAR BY… I really love Unfold. I love the effects. When you’re cropping a picture you can add a paper effect. And I can get artistic with Stories and take my audience on a journey with me. MY SOCIAL MEDIA RULE TO LIVE BY… Be honest and kind. Always be genuine. WHAT I’VE LEARNT FROM THIS PROJECT... Take every opportunity possible, make it work, put yourself out there! MY ULTIMATE FILTERLESS BLONDE… Carrie Bradshaw.
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Thomas Frear @thomasfrearhair
I LOVE BEING A PASSIONISTA BECAUSE… Oh my goodness, everything. It’s just been such an incredible experience to meet so many people who are like-minded. I’m around so many creative individuals that have such a distinctive mindset of how they want to do things and how they feel about different trends, hair, fashions, cultures. It’s awesome. APPS TO SWEAR BY… I love Boomerang! I feel very sassy! I love Snow, it’s really cool. MY SOCIAL MEDIA RULE TO LIVE BY… Don’t think about it too much. As long as you’re producing things you like to produce, do that. Don’t feel pressured to churn out everything. And take a break! WHAT I’VE LEARNT FROM THIS PROJECT... Is to bring my own style through. Zoë’s taught me to remix things and put my own spin on them. MY ULTIMATE FILTERLESS BLONDE…
Katie Ottolangui @katieotto______
YOU’LL FIND ME AT… Flint Hair, Norwich. I LOVE BEING A PASSIONISTA BECAUSE… It gives me opportunities, to be more creative, to meet lots of different people from different places, and I’m learning lots of different things that I’ve always wanted to do in my career so this is the best thing ever! APPS TO SWEAR BY... Snow and VSCO. MY SOCIAL MEDIA RULE TO LIVE BY… If you’re going to post a hair image, it’s got to be strong. It doesn’t matter whether it’s a strong colour or cut, but it’s got to be strong. It’s got to make the point you’re trying to get across. WHAT I’VE LEARNT FROM THIS PROJECT... To think on your feet and to think about what’s in front of you. I’m in situations where you can’t really plan too far ahead, because until the model is in front of you, you don’t know what you’re going to do, so just keep open-minded and focus on what’s there. MY ULTIMATE FILTERLESS BLONDE… Michelle Williams. She always has a scalp bleach and it just looks effortless and cool.
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19/03/2020 13:22
VE RT OR IAL CR EATIV E HE AD AD
Everything is Illuminated
Prep your colour bar in anticipation: Wella Professionals is expanding its adored ILLUMINA COLOR with four new cool blonde shades Forget Clarendon. Cancel Crema. You don’t need any cooling filters on your work with these four new cool blonde shades from ILLUMINA COLOR, the gleam-giving line from Wella Professionals adored around the world. The new cool shade collection features Microlight technology – Wella Professionals’ most advanced formula against hair damage with no animalderived ingredients – and is an absolute must-have for colourists who live to create a multitude of cool blondes.
Brighter, cool blondes are a breeze with the new ILLUMINA COLOR shades. Choose from:
• 10/81 – Perfect for lightening natural hair up to three levels, this offers
neutralisation on warm yellow and orange undertones to achieve clean sophisticated blondes. It’s also ideal for toning over pre-lightened hair to achieve those extra cool icy results. 9/19 – This gently neutralises golden hues when lightening or can create a soft icy beige when toning pre-lightened hair. Use this on natural hair to achieve natural beige blondes. 9/59 – Grab this to tone natural hair levels seven and above for a delicate and slightly warmer raspberry hue. 8/93 – Ideal for lightening natural hair levels five and above. It’s beautiful for toning brunette balayage to maintain soft and natural highs in the hair, too.
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Ensure your colour clients slay all summer long, whether they’re opting for a contoured balayage or a full-on scalp bleach from your menu of moreish colour marvels. Just remember the motto – leave no blonde untoned! Let’s get glazing…
“This toning moment is happening because clients are demanding it. They want a kind of luminosity that looks good. And these new ILLUMINA COLOR shades are perfect” Zoë Irwin, Wella Professionals UK colour trend expert
FORGET THE FILTERS AND ENSURE YOUR CLIENT’S GRAMMABLE GLEAM COMES FROM THE NEW SHADES OF ILLUMINA COLOR FROM WELLA PROFESSIONALS. FOR MORE INFORMATION CALL YOUR LOCAL WELLA STUDIO: LONDON – 020 3650 4700 MANCHESTER – 0161 834 2645 DUBLIN – +353 (0)1 416 0900
@wellahairuk #WellaColour #IlluminaGlazing
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Wella Professionals
@WellaPRO
19/03/2020 13:22
CREATIVEHEADMAG.COM MAGAZINE
EDUCATION
EVENTS
INSPIRATION
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COMPETITIONS
EXCLUSIVE
Capturing the backstage comedown at a burlesque show in the early ’80s, ‘Paris 1982’ by Jesús de Paula presents a subdued take on theatricality
2020
2020
The Coterie took Edinburgh by storm on 16 March, as the #sydsquad spilled the session goss. Catch up with it all online now
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The clock is ticking! With entry to both competitions closing on 10 June, don’t leave it until the last minute to get those MWIT20 submissions in the post
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We’re building a resource for all hairdressers covering the impact of coronavirus on our industry. Head online for updates and support
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FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK 020 7391 7440 Customersevice.uk@revlon.com IRELAND 018869300 Customerservice.ire@revlon.com REVLONPROFESSIONALUK
RE/START Introducing a new way to think about treating hair. Our exclusive dual-action KerabioticTM System combines skincare and haircare science to balance the scalp microbiome and target specific hair needs. Restart is our double approach to hair care, from root to tips. Powered by Skincare, Proven by Hair Experts.
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Editor’s letter
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JOIN US!
We’re one month into the Most I’ve started writing this column five times over, trying to Wanted and The It List trophy crystallise what I want to say without sounding full of doom and race – are you on it with your gloom. But with the Coronavirus Covid-19 outbreak, and the ensuing entry? If not, there’s still government guidelines telling people to stay away from pretty much time! Check out pages 26 everything social, how could we not all be scared – for our health yes, but also to 31. Competitions close for hairdressing and barbering in general. As I write, we are being inundated with 10 June. Looking for some questions from salons, barber shops and independent stylists, desperate for advice inspiration as we navigate and support, terrified of the long-term impact that this will have on their businesses. these uncertain times? And what started as a slow creep of anxiety – via pings of social media alerts, of Then head online to theupdates on closures, event cancellations, self-isolations and social distancing – has industry.co.uk to watch now evolved into something far more alarming for the future of our industry. our documentary on a life I want to assure you that the Creative HEAD team is working round-the-clock in hairdressing. Created to share the advice and support that you need to know – please keep checking to highlight the incredible creativeheadmag.com’s dedicated Coronavirus section and following opportunities available in our @creativeheadmag as we update vital information, answer industry, it’s a first step in a questions and share what other salons and stylists are doing campaign to smash decades of to cope. While the unknown is perhaps one of the scariest stigma and bring about a change places to be, please remember that you are not alone. in public perception, see page 81. creativeheadmag.com/events M Amanda Nottage MAG.CO IVEHEAD T A E R C Editor ISIT LISTS, V AND STY S N O L A FOR S PDATES VIRUS U A N O R O C LATEST FOR THE
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ON THE COVER Hair by Zoë Irwin, Katie Ottolangui, Tom Badger, Thomas Frear for Wella Professionals. Make-up by Rebekah Lidstone. Styling by Mekel Bailey. Photography by Conor Clinch
THE IT LIST ALT. LIFE
Tear up the rule book with Dale Ted Watkins
Our 2019 winners share how their careers have changed since their big wins in September
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Creative HEAD showcases The Industry and The Coterie returns to Edinburgh
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Every phase of life has its color. To take care of it ALFAPARF MILANO presents Color Wear: the natural evolution of tone on tone, the ideal tool to accompany all customers in their changes, with competence and awareness. It is vegan, and free from ammonia, MEA and PPD. With patented technology based on naturally-derived arginine. ALFAPARFMILANO.COM
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The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
SURVEY HIGHLIGHTS SALON GENDER PAY GAP PAY DISPARITY IS still prevalent in the female-heavy salon and spa world, according research by Phorest Salon Software. The study of full time salon owners or managers discovered 52 per cent of women earned more than £25,000 in annual income, compared with 90 per cent of men. It found that women in the industry tended to have achieved a higher level of education than their male counterparts, with 85 per cent of women having completed formal education past their GCSEs and AS/A Levels, versus 75 per cent of men. Nearly half (45 per cent) of the women surveyed had completed a diploma, degree or masters, compared with just 20 per cent of men. Yet despite higher levels of education in favour of the women surveyed, and a fairly equal footing regarding dependants (45 per cent of the men and 48 per cent of the women surveyed had children), 85 per cent of men ran salons with three or more staff, compared with 62 per cent of women. Confidence levels were also found to be an issue for women in the industry; respondents rated their confidence as a business person on average as five out of 10, compared with 8.2 out of 10 for men. The data illustrated a large gap in the average turnover of salons run or owned by men in the salon industry versus women, also. Only 68 per cent of salons run by women had a turnover of £50,000 or more, compared with 100 per cent of salons run by men. Almost three-quarters (74 per cent) of women without children reported their salons turn over more than £50,000 annually; for those with children, this dropped to 63 per cent.
Guidelines and advice about Coronavirus Covid-19 for UK businesses and the general public are changing all the time. For updates, support, rescheduled events and stories from fellow salons and stylists, visit creativeheadmag.com We’re all in this together – share with us your questions, concerns and action plans via @creativeheadmag on Instagram, Twitter and Facebook
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MY month
AHEAD What April has in store for...
JACK MERRICKTHIRLWAY
NEVILLE HAIR & BEAUTY
Revlon reveals Visionaries THE REVLON PROFESSIONAL VISIONARIES 2020 team has been unveiled, following a live final hosted by Mark Leeson, Revlon Professional global artistic ambassador. The team joins a year-long mentoring programme guided by Mark and a squad of leading experts. The team is: Michaela Farrelley at Kolours and Kuts, Dublin; Olivia Bain at Westrow West Park, Leeds; Leah Broadley-Scott at De Luca Hair Boutique, Bradford; Sophie Cookson at Hall of Hair, Preston; Lauren Cole at Bigwigs Hair Salon, Taunton; and Shelby Barraclough at Peter Marsh Hairdressing, South Shields.
SKP ANNOUNCES NEW YOUNG ARTISTIC TEAM SCHWARZKOPF PROFESSIONAL HAS revealed its new Young Artistic Team for 2020/2021. These young hairdressers impressed judges including stylist Louis Byrne, CHAIR Salons owner Casey Coleman and session stylist Pete Burkill. The new team members are (pictured above, clockwise from back row left): Georgia Todd of Rick Roberts in Beverly; Lucy Routledge of Robert John in Bristol; Alannah Finnegan of Natural Hair Company in Lisburn; Rachel Kirk in Brassy2Sassyy in Dromara; Alijah Nerheim of Rainbow Room International in Bearsden; and Claire McGowan of Bombshell in Motherwell.
SALONS INVEST IN FIRST AID MENTAL HEALTH TRAINING TWO SALON GROUPS are introducing mental health first aiders to help support staff and clients. Katie Katon, managing director of Leicester-based salon group George’s Hairdressing, has trained as a mental health first aider in order to identify issues within the workplace and offer support to her co-workers. She said: “It’s easy to think everyone is happy in hairdressing. We work in a creative environment and, being customer facing, we are always seen smiling.” The Francesco Group is also investing in mental health training schemes, with team members completing a certified First Aiders for Mental Health certification. The aim is to identify symptoms, to offer supportive conversations, assess the risk of self-harm or suicide and direct staff to the correct provider of further help. Turn to page 16 for more on mental health
CHARLIE MILLER CELEBRATES 20TH The five salon-strong Charlie Miller Hairdressing group has celebrated its 20th Achievement Awards. Held at the Intercontinental Edinburgh The George, and hosted by radio and TV presenter Grant Stott, the event recognises and rewards employee excellence. The grand prix award for ‘Outstanding Hairdresser of the Year’ was awarded to Corry Riley (pictured, inset centre with Jason and Joshua Miller).
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I’m looking forward to spring! Forget beach waves, this April it is all about classic hairdressing combined with a modern finish, beautiful and curated. It appears this craft has been lost and being part of the hairdressing industry, I feel it is our duty to bring it back.
DARREN FOWLER FOWLER35
Uncertainty is rife so keeping our heads is paramount, as is making sure we are adaptable. We’re driving the team to connect with clients and make sure people are rescheduling not cancelling. We are training the team via our online Fowler Hair Academy, L’Oréal Access and FaceTime. 2019
MOVERS AND SHAKERS The It List It Girl 2019, Sarah Black, has joined Adam Reed London. She will return to Linton & Mac in Aberdeen every six weeks to see existing clients.
James Earnshaw, stylist for musicians including Fleur East, has joined Hazel & Haydn in Birmingham’s Jewellery Quarter. Tim Fee, KH Hair’s comanaging director, is retiring after 44 years of service. He started at the group as an apprentice in 1976.
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Artist’s sketch of the planned Urban Retreat residence
#CHedit
Hairdreams has launched its new extension applicator, the FreeStyler. Designed to work with individual pre-bonded Hairdreams extensions and the Hairdreams MicroLines integration system, it also features a heat regulator to ensure an optimal operating temperature.
PRICE ON REQUEST 07566 294 857 hairdreams.com
Get fresh with milk_shake’s Colour Sorbets, an inexpensive and fast service to refresh hair colour with an intense and radiant hue using seven shades of Coloured Whipped Cream.
IN-SALON SERVICE 01392 365 177 milkshakehaircare.co.uk
Irresistible services consumers will want to snap up, selected by the Layered team
JOICO has not one but two new launches. The first is Dream Blowout, a thermal protection crème that promises to protect, smooth and leave hair beaming with shine. The second is its Moisture Recovery collection, which is designed to provide 24-hour hydration. It’s a ‘moist-have’.
RRP FROM £14.50 0845 071 2336 joicoeurope.com
Schwarzkopf Professional is expanding its colour portfolio with a brand-new palette for 2020. IGORA Muted Desert shines the spotlight on cool and elegant beiges.
Are your clients lusting after longer locks? Treat their hair to Redken’s new Extreme Lengths range, which is infused with biotin and castor oil to help fortify and strengthen tresses for 81 per cent less breakage. Created for those seeking some extra inches to their locks, the special formula aims to provide hair with the chance to achieve its maximum length. Rapunzel, who?
lanza.com
redken.co.uk
Great Lengths Heat & Care Spray, Leave-In Conditioner, and Silver Shine Shampoo are all packed with ingredients to nourish and care for hair.
RRP FROM £15.95 0114 278 1294
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RRP £25 0800 1234 5678
RRP FROM £18 0800 085 4956
IN-SALON SERVICE 0800 328 6920
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Keep clients’ hair cool with L’Anza’s new Silver Brightening Conditioner. It provides the strongest defence possible against hair colour fading and works under the harshest UV and environmental conditions.
Enjoy a pop of much-needed colour with ghd’s new music and dance- inspired collection. Its platinum+ styler, gold styler and professional helios hairdryer are available in cobalt, neo-mint and silver hues.
RRP FROM £149 01924 423 400 ghdhair.com
CREATIVE HEAD
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#CHedit
STOCK OPTIONS
OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS Wella Professionals has created four stunning new shades to join its Illumina Color range. Expanding on the muchloved cool blonde set, the colours use the brand’s Microlight technology to protect cuticles and create a luminous, sheer result. Light is able to pass through, illuminating the natural highs and lows from within, in any kind of setting. Wella Professionals UK colour trend expert, Zoë Irwin, has created a unique blonde glazing menu to celebrate the four new shades added to the portfolio, inspired by blonde icons Brigitte Bardot and Monica Vitti. No blonde will leave your chair untoned – but which to choose? Well 10/81 is perfect for lightening natural hair up to three levels, offering neutralisation on warm yellow and orange undertones to achieve a clean sophisticated finish, a great toner for an extra icy result. For a more natural beige, there’s 9/19, while 9/59 is rosy for a delicate and slightly warmer raspberry finish on lightened hair. And for balayage fans, try 8/93 for toning brunettes to keep soft and natural highs in their hair, too.
IN-SALON SERVICE 020 3901 1163 wella.com
IT’S ALL ABOUT... LIGHTENING Vegan brand Maria Nila has added a new two-step bleaching treatment to its portfolio. The treatments include a silver bleach with added violet pigments for a colder result, and one developed for balayage.
CREATIVE HEAD
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Do blondes have more fun? The jury is still out but with TIGI Copyright Colour’s new and improved True Light and True Light White powder lighteners your clients can certainly try it out with ease and care.
IN-SALON SERVICE 0330 123 1907
IN-SALON SERVICE 0152 562 1460
salon-services.com
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WHY DID YOU WANT TO BE A HAIRDRESSER? Being a hairdresser is one of the few jobs where you can really make a difference to how somebody feels. When I first started as a Saturday girl at Cutting Room Creative, I had only ever been on a stark conveyor belt of education, and working in the salon I realised there was a different way that you could make something of yourself while making people feel good. Once I threw myself into learning hair skills and absorbing the knowledge, my curiosity and passion naturally grew.
CHARLI ELSEY
AGE: 25 SALON: CUTTING ROOM CREATIVE WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? Joining the L’Oréal Professionnel ID Artist team. It fills you with so much love for the industry. I’ve had the opportunity to travel and learn from the best, such as Brooks & Brooks, Jason Hall and Jamie Stevens. What I’ll take away most though is the experience of being with the rest of the team. WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? I hope I’m still learning as much as I am now and making the most of every opportunity. Colouring and hairdressing is always my first passion but I also want to be involved in bringing through the next generation. I’d love to travel more, to work for myself, have my own salon… the possibilities are endless. WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? Everything! I want to throw myself into anything that comes my way, learn from others, perfect new skills and enjoy every experience. If you don’t try it, you’ll never know!
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Inside story PAINT & POWDER STAFFORD Located in the centre of Stafford’s historic Market Square, Paint & Powder is a stunning new salon curated by former Most Wanted Colour Expert winner, Katie Mulcahy. The name is derived from the creativity of colouring hair and a texture loved by Katie, while also a reference to gunpowder, a clever nod to the salon’s heritage as a gun shop. “I fell in love with the building when it was a gin bar. Sipping on a cocktail, I used to look around and imagine it as a beautiful salon. Never did I think that it would actually happen,” she admits. And that’s exactly what she’s done. Inside you’ll find beautiful sugar almond shades on painted walls alongside plenty of natural wood (the reception desk was created by a carpenter pal), lots of greenery for a fresh vibe, jars of sweet treats and a very ’grammable retro rotary dial telephone at reception. It’s also well stocked with Authentic Beauty Concept on the shelves and Schwarzkopf Professional colour fuelling the artistry.
HOT BUYS GREAT HAIR IN THE MIST
now open
Takara Belmont’s Spa Mist II generates an ultra-fine mist that opens the hair cuticle to allow colour pigments, treatment ingredients and other service products to penetrate each strand without heat damage or dilution.
From £2,260
020 7515 0333
takarahairdressing.co.uk
CREATIVE HEAD
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SINÉAD KELLY LONDON BARNES
This is a majorly elegant makeover for the home of the double L’Oréal Colour Trophywinning team.
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THE BUSINESS EDIT
HOW CAN SALONS AND STAFF BE KINDER? WITH THE #BEKIND conversation taking the leap from social media into the real world, many are exploring how to deal with toxic behaviour and issues of mental health in their workplaces. So how are salons tackling these concerns, and what should managers be looking out for in the staff room? Katie Katon, director of George’s Hairdressing. “In a salon environment there are lots of people all with different issues and problems, the last thing you need is someone who doesn’t take responsibility for their actions. Big egos and rudeness is also a big problem. The strange thing is most toxic behaviours tend to come from those who have issues themselves.” According to Heffy Wheeler, owner of HX Hair, salon life can be particularly tough on young trainees. “I know I was leaving work in tears many times as a junior hairdresser due to how staff members would speak to
me and treat me,” she says. “Rather than seeing trainees as important team members who need to be nurtured, they can often be treated disrespectfully. But it’s our job to inspire and be good role models for people entering our industry.” It’s important for workplace leaders to look out for the team, which is why Katie has become a metal health first aider for her salon business. “We realised that many of the team needed help,” she says. “It’s important to be able to have a non-judgemental conversation and to be able to recognise the signs of mental health issues and guide that person towards the right support.” The 41-strong Francesco Group has collaborated with Respond Training to also see team members become certified First Aiders for Mental Health – supporting colleagues, apprentices or clients who may be experiencing mental health difficulties.
How to… NEED A LITTLE KNOW-HOW TO NAVIGATE AND GROW YOUR BUSINESS? FREDDIE BANKS, GENERAL MANAGER UK & IRELAND FOR KÉRASTASE AND SHU UEMURA ART OF HAIR, IS HERE TO SHARE SOME INSIDER KNOWLEDGE…
KATIE ALLAN MAYFIVE
Toxicity can occur when issues aren’t addressed instantly. If employees aren’t happy and create a negative atmosphere, this can spread quickly. This can then lead to serious fallouts in the salon and it makes the environment unpleasant for both staff and clients. It’s worth booking in one-on-one meetings, which allow your team to talk freely with you and express their feelings, whether that’s positive or negative. It’s important not to allow any kind of discrimination and to address it immediately.
WIN THE SALON GENERATION GAME
YOU MAY NOT realise it, but there is a new generation in your salon… and it’s not Millennials. We are living in a unique time where there could be up to four different generations making up your salon team and clientele, each with their own values, preferences and habits. So how do you cater for them all? We are quite familiar with three core generations: Baby Boomers (born 1945-1965), Generation X (1965-1980) and Millennials (19802000). But the newest generation is Generation Z (anyone born after 2000) – and they are completely different to their predecessors. Gen Zs come with less of a sense of entitlement and more of a desire to be part of something bigger, a drive towards social conscience, and ultimately want more of a “real” experience. Understanding more about the generations who are coming into our salons – and their differences – has never been so important.
We have a stream of Gen Z talent coming into Kérastase, and rather than impose our ‘ways of working’, I invite them to make their own suggestions that we can all learn from with a ‘reverse mentor’ approach. This helps us to keep ideas fresh and also includes ‘new generation thinking’ in all we do. The Millennials had us playing catch up during the Instagram revolution, so it’s a good idea to get ahead of the generations of the future for sustainable business planning.
TOP TIPS FOR PLAYING THE GENERATION GAME:
1 Identify who the Gen Z team members are. 2 Spend time with them and they can reverse mentor you and the older generations in the team so everyone is on the same page. 3 Let their voices be heard and take on board their ideas. One of those ideas might be the next big thing in your business, you just don’t know it yet!
WANT TO KNOW HOW YOU CAN BOOST YOUR BUSINESS WITH KéRASTASE? CALL 0800 085 4958 OR VISIT KERASTASE.CO.UK 16
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NEW IMMIGRATION POINTS SYSTEM WILL IMPACT SALONS IT’S UNLIKELY THAT many hair or beauty job applicants from abroad will get past the new points-based immigration system due to come into force on 1 January 2021, the NHBF has warned. Points can be earned for a salary of more than £23,040, jobs on the government’s ‘shortage list’, and doctorate-level degrees. “The applicant must also meet certain criteria including the ability to speak English and a job offer with a ‘sponsoring company’ that is at an appropriate skill level,” said NHBF chief executive Hilary Hall. “The government has set criteria that link low pay to low skills. We know that people working in hair and beauty often earn low wages, but they are certainly not low-skilled. Nevertheless, salons looking to fill vacancies from overseas should do so before 31 December 2020.” Find out more at nhbf.co.uk/immigration
Salon pay naming and shaming restarts EMPLOYERS WHO DON’T pay the National Minimum Wage will again be named and shamed by the government, warns the NHBF. It called a halt to naming and shaming in July 2018, but from April 2020 will begin publicly naming offending businesses again. The list will also be published more frequently than before. “Only businesses who owe employees more than £500 will be named,” said NHBF finance director Kishon Mather. “Previously it was £100 or more. However, employers who make small mistakes will still have to pay what’s owed and may still face fines.” Visit nhbf.co.uk/nmw-2020
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CORONAVIRUS: GOV’T EXTENDS FINANCIAL AID The NHBF has warned that government advice telling people to avoid social interaction during the Coronavirus Covid-19 outbreak will mean a disproportionate impact on service industries such as hair and beauty. At time of going to press and as a result of the crisis and pressure from businesses and trade bodies, the government has extended financial support available to salons: No business rates for salons of any size, not just those with a rateable value below £51,000. Businesses with a rateable value of less than £51,000 can access an additional cash grant of up to £25,000. Businesses that don’t pay business rates because they benefit from small business rates relief will see the £3,000 cash grant announced in the recent Budget extended to £10,000. Three-month mortgage holidays for those in financial difficulty due to Coronavirus. Business loans on ‘attractive terms’, including a business interruption loan scheme which will provide loans of up to £5m, interest-free for six months, starting imminently. Also, in the recent Budget the government announced that businesses with fewer than 250 staff will be refunded for sick pay payments for up to two weeks per employee and Statutory Sick Pay will start from day one (instead of day four), which can be backdated to take effect from 13 March. Ian Egerton, NHBF president, said: “Speed is of the essence – this additional support needs to be made available right now when hair and beauty salons need it the most. If clients stop coming into salons, hair and beauty businesses can’t continue paying employees or paying their bills.” Hilary Hall, NHBF chief executive, added: “Our phones have been ringing off the hook with calls from worried salon owners asking for advice on laying off staff or making redundancies. If the current crisis continues for any length of time, we will need more government support including rent holidays, suspension of tax payments such as PAYE, VAT or corporation tax and delaying planned increases to the National Living Wage and National Minimum Wage. Without support, we will see salons going out of business and many people will be out of work with no means of supporting themselves for a prolonged period of time.” Keep up to date on the latest advice by visiting nhbf.co.uk/coronavirus
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KEN’S CLINIC GOT A BUSINESS HEADACHE? LET KEN WEST, DIRECTOR OF BUSINESS EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION
I am out on the road a lot with session work as well as running new grooming salon Brotherhood. What are your tips on managing my time to ensure I keep a loyal clientele in the salon as well as happy editorial clients?”
KEN’S DIAGNOSIS
Actually James this is a question that I am asked quite often by salon owners who struggle to find enough hours in the day to do what is needed to run a salon. Your added challenge is the fact that you are also doing session work which takes you away from the salon on a regular basis. The first thing I would ask you is, where do you see yourself in five years? I understand that session work and editorial work can not only be fun but they are also extremely creative and must give you a lot of personal satisfaction. Session work however can also be extremely demanding. Often you spend more time in a studio watching photographers, make-up artists and stylists doing their work than you do creating your own masterpieces. Having done this myself I understand the process and the rewards. However, often the financial rewards do not justify the time spent away from your salon unless all of your session work is also promoting your salon brand as well as the brand paying for your session skills. What I am talking about here is building your brand in consumers’ eyes and not those of your industry peers. I also understand that you are trying to build a new salon and that is a massive challenge in itself. For a stylist to build a strong
JAMES ALFIE PARR, BROTHERHOOD FROM NASHWHITE, ROYAL LEAMINGTON SPA
clientele from scratch, ‘being there’ is vital. The more time you are out of your salon, the more time existing and new clients cannot book you. One thing I learnt in my own salons was that building a stylist who only works part time, is way harder that building a stylist who works full time. In fact, I never employed a new stylist on that basis. I only allowed a stylist to work part time once they had built a clientele. If you are going to work part time then you need to ensure, if at all possible, that the days and hours you work are consistent and match peak client demand times. The challenge with session work is that it can be unpredictable and often take you away from your business at random times. I would suggest you use social media to keep your clients aware of what you’re doing and let them see how in demand you are as a creative. Your clients should appreciate this, and you should then become a highly priced, highly valued, and therefore rare, commodity. Finally, I would ask you to think about your long-term goal. If your business is highly profitable with a strong and reliable team and can support you when you are not there, then congratulations. External work can enhance your brand but often it robs your team of your support and guidance and the role model that they need, especially in the early days of building the salon, the brand and its reputation in your town. There is absolutely no right or wrong, James, but there is a choice. PS. I love the Brotherhood website and its Instagram. The imagery is brilliant and the concept of highlighting local businesses that you align with is an excellent idea. I also think that if the website is any indication of the quality you’re offering, there is ‘headroom’ in your pricing, which I would be happy to discuss.
DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH? Email him directly on KenW@365Hair.com or tweet us at @creativeheadmag 18
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SUCCESSFUL
BUSINESS
COACHING FOR
SALONS
Are you a Salon Owner?
Do you want your salon to grow in this competitive economy? 3·6·5 offer successful business coaching for salons providing you with powerful results-focused salon business education for your whole team. Meet likeminded people and discover the right tools to tackle key challenges in your business, steering you towards a stronger, more profitable future.
Discover how we can help you… Call 0845 659 0015 or email hello@365hair.com www.365saloneducation.com • Find us: @365SalonEducation
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#BusinessEdit
MISSION CONTROL
PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON in association with Phorest Salon Software and the Creative HEAD Reader Panel
PERCENTAGE OF TURNOVER ATTRIBUTED TO RETAIL SALE
9%
HOW DO YOU COMPARE? How was business in February compared with January? SAME 9% DOWN 27% UP 64%
How was business in February compared with February last year? SAME 18%
AVERAGE CLIENT SPEND IN FEBRUARY (EXC. VAT)
£63
DOWN 27%
UP 55%
THE MISSION: MAKE THE MOST OF ONLINE REVIEWS All the salons asked agreed that online reviews are an important way of marketing their salon
73%
ask clients to leave reviews after their service
27% use salon software to boost reviews
“We encourage younger members of the team who are trying to build their clientele to ask at the end of each service if everything was okay, and if the client would mind leaving a review. Text reminders go out too, to every client asking how everything was and if they want to leave a review” CHRISTOPHER SIMMONS, SALON 54 20
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DID YOU KNOW… 89 PER CENT OF PEOPLE GOOGLE YOUR
BUSINESS WHEN REFERRED BY A FRIEND HAVE YOU EVER asked a friend for a restaurant recommendation? Something that will suit your needs and the occasion perfectly? And when they tell you of a great little place that you simply have to try, did they give you the phone number directly to call? Probably not. Chances are they told you the name and location of the restaurant and you turned to your favourite search engine. So now you know how your referrals are finding you – do you know what your online reputation looks like? While word of mouth has been the best friend to salons over the years when it comes to driving new business, the power of the word has now been transferred to an online experience. And the best way to increase your reputation online is by making sure your reviews are a glowing representation of your business. Ask yourself: How often do you prompt your clients to post a review? How often do you monitor your reviews and respond to anything less than four stars? Rather than being afraid of letting your clients talk about your business online, embrace the opportunity to boost your profile and take control of how you are seen by all your potential new customers. Phorest users will love the Online Reputation feature, which not only automatically prompts review requests after each visit, but it also allows owners to manage a private feedback option and monitor and respond across multiple platforms in one place. The best part, however, is the option to prompt only your best reviewers to share their words on Facebook, Yelp and Google making sure your five-star reputation is intact, both on and offline. It’s the sure-fire way to generate more referrals, even while you sleep. Shauna O’Halloran is content & marketing manager at Phorest Salon Software. Find out more at phorest.com and @phorestsalonsoftware
Reader Panel methodology: survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK
ONCE EACH ISSUE of Creative HEAD lands with our subscribers, we speak to our Reader Panel to ask them how their business is going, in partnership with Phorest Salon Software. We combine the results from our Reader Panel with research compiled by Phorest Salon Software, using its client base of salons from across the UK to gauge the what’s going on in the industry and discuss how to solve common problems and issues. This month we’re talking about the importance of online reviews.
CREATIVE HEAD
19/03/2020 13:57
CR EATIV E HE AD AD VE RT OR IAL
Get salon savvy and get a salon apprentice!
EVERYONE KNOWS AN EXTRA PAIR OF HANDS ARE USEFUL… HOWEVER VTCT REVEALS THE BUSINESS BOOSTING SUPER POWER OF AN APPRENTICE
*Centre for Economic Research, National Apprenticeship Service and gov.uk
APPRENTICESHIPS HAVE SO many benefits for those taking part, giving young people fantastic experience in the working world and showing employers they’re able to ‘hit the ground running’. But it’s not just great for them; VTCT explains just why getting an apprentice in the salon is a brilliant idea for you, your team and your business.
MO’ HANDS, MO’ MONEY!
According to research, engaged and productive apprentices boost productivity by £214 per week.* That’s more than £11,000 a year! When asked, 78 per cent of employers agreed that apprentices help make their workplace more productive.
KEEP AN EYE ON COSTS
Training staff on the job can be more cost-effective than hiring experienced staff at a higher rate. There are a number of government funds and grants for employers who take on apprentices. The Apprenticeships Levy was introduced in April 2017 with the aim of encouraging employers to invest in apprenticeship training.
FILL THE SKILLS
Employers who take on apprentices rely on the programme they’re undertaking to provide the skilled workers they need for their company’s future. Apprentices can be full-time or part-time to allow for recruitment based on the needs of the salon. Additionally, with on and off the job training taking place, you’re helping your apprentice gain the skills your salon needs while moulding your ideal employee who understands your culture and demonstrates your values.
GROW YOUR BUSINESS
According to the National Apprenticeships Service data, 80 per cent of companies who invest in apprentices have reported a significant increase in employee retention. With an apprenticeship, students split their time between college and the workplace; this means they are likely to pick up other insights and skills they might miss out on in college. These could include essentials like customer service and how businesses are run and managed.
INTERESTED IN TAKING ON AN APPRENTICE? IF YOU WANT TO ESTABLISH YOUR BUSINESS NEEDS AND FIND AN APPRENTICESHIP TRAINING PROVIDER, CONTACT VTCT ON APPRENTICESHIPS�VTCT.ORG.UK OR VISIT VTCT.ORG.UK�APPRENTICESHIPS TO DISCOVER MORE 21
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COLOUR VISION PUT A SPRING IN YOUR STEP AND LET WELLA PROFESSIONALS BRING SOME COLOUR TO YOUR LIFE
MAKE YOUR SKILLS THE HIGHLIGHT More than half of your clients love the lighter side of life – 54 per cent of women who go to a salon are asking for a blonde colour service.* Whether you’re delivering highlights, babylights or contouring, brushing up on your foiling skills is never a bad idea. Colour Craft Highlights from Wella Professionals revisits these timeless techniques to teach you how to get the very best results for the modern client. The one-day course is made up of hands-on workshops, marrying the theory with mastery of the technical skills you need to have clients queuing up for your highlighting skills. If you have good, basic knowledge of colour theory, this is your natural next step. Contact your local Wella Studio to book a course now! See opposite page for details
*Kantar Worldwide Usage: 12m/e December 2013-17: GB females aged 17+
IN ASSOCIATION WITH
THE COLOUR CLINIC IS OPEN…
LISTIC EXPECTATIONS LEE-ANNE MCNAUGHT FROM CHEYNES HAIRDRESSING IN EDINBURGH IS ADDRESSING UNREA “As hairdressers we’ve sort of stitched ourselves up with Instagram. People have these high expectations about quality and finish, but what they don’t realise is the hours it takes to get to that stage. It’s not a one-hit wonder. You need to have an end goal, with many salon visits and minutes in between to get there. Consultation is king and always has been. Spend that time talking, breaking it down into different services, because clients have to buy into the process and accept that they’ll have to be in the salon over multiple sessions, and keep on top of maintenance in between. We don’t want someone’s condition pushed to the limits just to get the desired shade; that’s counterproductive as far as colourists are concerned. It’s a bit like saying ‘I would love to look like Elle Macpherson’, but you wouldn’t book one session with a personal trainer and expect to look like her straight away. Clients have to buy into the programme, but not everyone does. There’s so much information out there but it’s not necessarily the right information. You want hair to look luminous, expensive and in great condition, which is why we’re so thrilled to be with Wella Professionals because that is what the brand provides. I use technology to help clients understand, like hair traffic light pictures on my phone – if your starting point is something quite dark and they want to go cool, then your central photo is something that will actually be quite warm. They’re used to processing information via a screen.” 22
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SHELFIE TIME
CR EATIV E HE AD AD VE RT OR IAL
#ColourVision
System Professional Color Save is always my go-to choice when recommending professional products to my salon clients. The clever Fibrochrome formula really does keep the longevity of the tone, and both the client and I can see the difference when they make the switch to using Color Save”
WARREN BOODAGHIANS, HEAD OF TECHNICAL, HOB SALONS
@hairven_salon
When I’m looking for somebody to partner with, it’s got to tick certain boxes for me and for our business. I want the best that can be provided in a market that’s so competitive and I want the best premium products that cannot be bought as a box colour. This is what sets Wella apart. You can look at the history of the brand and see it has real credibility and validity. The team is very dynamic and hugely supportive, which we need because we are on a journey with them; it’s very difficult for a brand to keep up with our company because we’re very proactive. It’s like a consultation we do with clients, it’s no different really when choosing a brand. Why would you want to sit in our chair? We’ll tell you why we’re the best. A gut feeling isn’t enough – they satisfy all of our needs.”
@hairven_salon
WHY I’M WELLA
COLLETTE OSBORNE, HAIRVEN SALON GROUP
COLOUR CONFIDENTLY WITH WELLA PROFESSIONALS. CONTACT YOUR WELLA PROFESSIONALS SALES REP OR CALL YOUR LOCAL WELLA STUDIO: LONDON 020 3650 4700 MANCHESTER 0161 834 2645 DUBLIN +353 (0)1 416 0900 DISCOVER THE PRODUCTS AT UK.WELLASTORE.COM. BOOK YOUR FACETOFACE STUDIO AND ONLINE EDUCATION AT EDUCATION.WELLA.COM @wellahairuk #WellaColour #ColourFlirt CREATIVE HEAD
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Wella Professionals
@WellaUK 23
18/03/2020 12:25
4 NEW ILLUMINA COLOR SHADES TO EXPAND YOUR COOL BLONDE PORTFOLIO
Sheer colour results with natural luminosity Our most advanced technology against hair damage No animal-derived ingredients
10/81
9/19
9/59
8/93
Book a course in one of our studios London: +44 803 650 4700 Manchester: +44 161 834 2645 Dublin:+35 314 160 900 uk.wellastore.com @wellahairuk #WellaColour
NO BLONDE LEFT UNTONED Hair by Zoe Irwin, Wella Professionals Colour Trends Expert
MW IT20
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2020
2020
OPEN FOR ENTRY! CREATIVE HEAD’S MOST WANTED AND THE IT LIST AWARDS CELEBRATE THE MOST EXCITING AND ACCOMPLISHED TALENTS IN UK AND IRISH HAIRDRESSING. WILL YOU SEE YOUR NAME IN LIGHTS IN 2020?
NEW EXTENDED DEADLINE!
CREATIVEHEADMAG.COM�MOSTWANTED CREATIVEHEADMAG.COM�THEITLIST #MWIT20 �CREATIVEHEADMAG
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2020
14 AWARDS – ARE YOU READY TO CLAIM ONE? SINCE 2000, CREATIVE HEAD’S MOST WANTED
has catapulted the hairdressing industry’s brightest and most brilliant stars into the spotlight, honouring everyone from creative colourists and runway rebels to local salon heroes, tireless educators, pioneers and trendsetters. Which trophy will have your name on it in this, our most glittery and glamorous 20th birthday year?
SALON | SESSION | STARS
2020 CATEGORIES > ALL OPEN TO HAIR PROFESSIONALS, SALONS AND FREELANCERS IN THE UK AND IRELAND
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INDIVIDUAL AWARDS MEN’S HAIR SPECIALIST
FOR A SALON OR SESSION HAIRDRESSER DEMONSTRATING STANDOUT WORK IN MEN’S HAIR Category sponsor
INDEPENDENT STYLIST
SALON AWARDS BEST SALON TEAM
FOR SALON TEAMWORK AT ITS BEST Category sponsor
BEST NEW BOUTIQUE SALON
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FOR A NEW SMALL SALON WITH A UNIQUE SENSE OF STYLE Category sponsor
Category sponsor
BUSINESS THINKER
FOR A SALON OWNER OR DIRECTOR WHO HAS BUILT AN OUTSTANDING SALON BUSINESS
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FOR A COLOUR DIRECTOR OR SENIOR COLOURIST WITH EXCEPTIONAL TECHNICAL SKILL AND COMMERCIAL EXPERTISE
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HAIR TREND
FOR THE BEST ON-TREND IMAGE OF THE YEAR Category sponsor
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AWARD FOR INNOVATION
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HAIR ICON
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MOST WANTED DATES AND DEADLINES event #MWIT20 @CREATIVEHEADMAG
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ENTRY FORMS CREATIVEHEADMAG.COM/MOSTWANTED COMPETITION CLOSES 5PM, WEDNESDAY 10 JUNE DEADLINE EXTENSION FINALISTS ANNOUNCED WEDNESDAY 8 JULY GRAND FINAL MONDAY 7 SEPTEMBER QUESTIONS? EVENTS@ALFOL.CO.UK OR CALL 01434 610 940
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2020
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“WE WORK
beautifully TOGETHER”
REMEMBER GETTING CREATIVE? REMEMBER WHEN BUSINESS WAS NOT THE ONLY SIDE OF YOUR SALON LIFE? WITH TREATWELL YOU CAN GET ORGANISED – GET ONLINE, FILL SEATS, GET REPEATS – LEAVING YOU FREE TO DO WHAT YOU LOVE BEST. WHAT’S MORE, AT EVERY STEP OF YOUR TREATWELL JOURNEY THERE’S A REAL HUMAN BEING TO GUIDE YOU. SO TAKE A FRESH LOOK AT TREATWELL. TOGETHER, YOU CAN WORK WONDERS! CREATIVE HEAD
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18/03/2020 12:30
G N I T GET
d e c i not BRENT MOSSOP
OWNER OF BAR HAIRDRESSING AND BAR INC, EAST LONDON Brent’s salons aren’t on busy high streets but Treatwell made him highly visible online, resulting in a steady flow of clients into the business. And the precious insight shared by his Treatwell commercial account manager, Jess Goulding, helped him make key decisions about his future
ESS N I S U B N SI 15 YEARNS RS A E Y 0 1 : 2 SALO F ELL W “I wasn’t especially tech-savvy when I opened my T A F E A R T T S H salons, but I knew that they are a little off the beaten T 16 I W D E R E track so I had to be visible online. And, to be honest, N T PAR you can be on a busy high street for so long that
eventually people stop seeing you. Online opens you up to a whole new audience, but it also helps people see you through fresh eyes. Partnering with Treatwell transformed my business into something far more interesting – particularly when it came to adding my second salon. Using data from online searches, my commercial account manager, Jess, could see what services people were looking for in the area I was moving into, and it was clear I needed to offer beauty treatments as well as hair. The verified reviews on my Treatwell listing also helped build client confidence in my second salon far more quickly and easily than I could otherwise have done. Treatwell has made sure my salons are visible and my team is trusted. It’s helped me grow my business.”
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JESS GOULDING COMMERCIAL ACCOUNT MANAGER AT TREATWELL, JESS WORKED WITH BRENT FOR YEARS, REVIEWING HIS BUSINESS PERFORMANCE AND LOOKING FOR NEW OPPORTUNITIES TO ALLOW HIS BUSINESS TO GROW
“At Treatwell we support our partner salons at all stages of their journey with us. Every salon has different needs, so in each case it’s important to us that we consult and establish exactly what those needs are and how we can help. By utilising data and consulting, we can identify opportunities and set goals – basically, do everything we can to set our partners up for success. I’d already worked with Brent on his first salon and knew he wanted to grow and expand so we looked at the demand levels in various different locations, helping him identify the right area for his second salon. We also looked at expanding his treatment menu because we could see that lots of people were looking for beauty treatments and so it made sense that Brent offered those too. The data we have at Treatwell is so powerful – we know exactly how many consumers are booking what and where, and we also measure performance across our thousands of partner salons. It means we can offer so much extra help.”
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LEARN MORE Watch our interviews with the Treatwell team at creativeheadmag.com
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JEFF SLOAN
DATA PRODUCT MANAGER AT TREATWELL
“Treatwell was the first company to tackle the creation of an online hair and beauty marketplace, and today we are the biggest in Europe. About 20 million hair and beauty appointments are booked via our website and app – that’s one every 1.6 seconds. We realise some salon owners find data scary, but it’s vital for helping you understand what people want from you. For example, we know that almost half the bookings through Treatwell are made when salons are closed, and 35 per cent are made last-minute. That shows that people want to make bookings anywhere, anytime. So we take that data insight and turn it into business actions for the salon – like being smarter about pricing or what to include on their treatment menus. For consumers, Treatwell makes booking hair and beauty appointments simple, fast and around the clock, with reviews from other users helping them to make informed choices. But salons need Treatwell too. Our software helps manage salon diaries, employees and their cashier system. We have lots of exciting new developments in the pipeline to help our partner salons maximise their occupancy. With so many of our salons now adopting Treatwell Connect, having previously used different software or an appointment book, in 10 years’ time nobody will be using a paper diary. The transformation has already begun.” LEARN MORE Watch our interviews with the Treatwell team at creativeheadmag.com
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G N I T GET
d e k boo
LAWRENCE HARRIS
OWNER OF ANITA LAWRENCE HAIR & BEAUTY, PARSONS GREEN, LONDON Lawrence (pictured with salon manager Misha Galeckova), had been running his business for 20 years before finally accepting he needed an online presence. Just three months after partnering with Treatwell, he is welcoming more than 50 new clients a month
ESS N I S U B S IN 20 YEARN HS T N O O L M A S 1 ELL: 3 “We’re a long-established salon but I’d been aware W T F A F E A R T T 11 S ERED WITH for a while that other salons in my area were getting N online and that we needed to address this. We T R PA looked at dozens of online systems, but Treatwell stood out because of the exposure it could give my salon – so many consumers use it to find hair and beauty appointments, it’s even bigger than Google! The support I’ve had from Treatwell during these initial months has been excellent. Our digital account manager, Micha, even organised a professional photoshoot so our online listing would look amazing. The whole process has been really smooth. The technology works well and our clients enjoy using it. Many of them use the Treatwell booking widget to book appointments and that’s really taken the pressure off reception. Since joining we’ve had a steady flow of great new clients into the salon – about 50 a month – it has completely reinvigorated my business.”
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MICHA BOWLEY
MICHA IS A DIGITAL ACCOUNT MANAGER AT TREATWELL. SHE HELPS SALONS THROUGH THEIR FIRST STEPS, ENSURING EVERYONE KNOWS HOW TO WORK THE TREATWELL TOOLS, GETTING SOCIAL CHANNELS LOOKING GOOD AND EVEN SETTING UP THE SALON ANSWER MACHINE WITH THE PERFECT MESSAGE!
“Salons do best when they’re fully engaged with all the Treatwell tools, so we work closely with all our new partners to ensure they understand and can use all the different features that we offer. The first three months are critical – I spend time with partners, either face to face at their salon or over the phone, getting to know their business and making sure they know how to get the most out of Treatwell. We help them create their profile on Treatwell, including organising a complimentary professional photoshoot of their salon to ensure it looks great. For some salons, online is a scary place, and so my job is to reassure them that this is about taking the pressure off. People are surprised by how easy it is to use Treatwell – salons that used to be technophobes are now flying! The team at Anita Lawrence are already enjoying great success; their customers can now find them online and book their appointments on social media.”
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LEARN MORE Watch our interviews with the Treatwell team at creativeheadmag.com
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IT’S GOT YOU
covered!
THE TREATWELL APP IS YOUR CLIENTS’ EASIEST BOOKING – AND RE-BOOKING – EXPERIENCE
With a homescreen that puts your salon front and centre, and functionality that allows clients to book in when they want, with the stylist they want, the Treatwell app makes it super-fast and easy for clients to book online with you. It even sends the client a reminder about their upcoming appointment, resulting in far fewer no-shows for you. The Treatwell app also allows appointments to be easily rescheduled by clients – meaning they are more likely to rearrange than cancel. You won’t have to handle the extra admin and notifications can be found in the Treatwell Connect salon software. And there’s more. The app sends invitations for clients to rebook with you, commission-free. That’s a great reminder for them and a helpful nudge on your behalf. App clients also leave more reviews, which will help drive even more clients through your door. Ninety per cent of bookings go to salons with 21 or more reviews on Treatwell, so the app encourages clients to sing your praises.
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JOANNA CHRISTIE BRAND DIRECTOR AT TREATWELL
“The size of Treatwell and the scale of our budgets means we invest millions in massive marketing campaigns for our partners all year round, driving customers into their salons. When we analyse our data we can see that people are searching for salons that are not online, so those salons are definitely missing out. With Treatwell, your salon can be booked 24/7, with a smart pricing system that automatically adapts to situations like last-minute vacancies. All you have to do is watch the appointments land straight in the calendar, without having to lift a finger. However, my team and I also recognise that not everyone is searching for appointments online and our Top Rated Awards are a great way of finding hidden gems within the industry. The awards are based on customer reviews – they’re the salons that go above and beyond. Obviously we celebrate these achievements online, but we also provide window stickers and certificates so that passersby can see that this is a salon people really love going to. Treatwell is a system designed to help you stand out and get the recognition your work deserves. It’s why more and more people now use Treatwell to search hair and beauty treatments rather than Google; in London alone we’re seeing more than three million searches a month.” LEARN MORE Watch our interviews with the Treatwell team at creativeheadmag.com
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G N I T GET
d e s i n a g or
ESS N I S U B S IN 17 YEARN EARS Y 0 1 R O E L 1 SA STAFF L: OV L E W T A E SEVEN ERED WITH TR “We started using Treatwell when the financial crisis left my salon rather vulnerable. I liked the fact we N PART could control our prices, discounting only in our quiet IAN BRODERICK
OWNER OF CV HAIR & BEAUTY IN BLOOMSBURY, LONDON Ian partnered with Treatwell back in 2008 when the financial crisis affected his business; client numbers soared and the salon was saved. However, Ian continued using his original salon software – meaning he had to book Treatwell clients into his system manually – until finally the headaches got too much. Now he’s switched to Treatwell Connect and life is easier, smoother and fully automated!
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periods, as opposed to the ‘daily deal’ sites that were around at the time. Treatwell kept us in business – we got new clients and they kept coming back. As the years went by, we got better and better at using Treatwell but we were also working with a software system that wasn’t 100 per cent compatible. One day I decided enough was enough and switched to Treatwell Connect. It could not have been easier. Treatwell came to my salon and helped me download and migrate my old system, and then showed me how to unlock all the Treatwell Connect features from day one, like automatically sending appointment reminders to my clients and invitations to re-book. It has cut my workload enormously. I can see what’s happening in my salon in seconds, wherever I am in the world.”
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MORGAN BOYD
AS A GROWTH ACCOUNT MANAGER, MORGAN’S JOB IS TO HELP PARTNER SALONS REACH THEIR MAXIMUM POTENTIAL ONLINE WITH TREATWELL
“I worked with Ian on a one-to-one basis to confirm whether it was the right decision to move him over to Treatwell Connect, including spending time in his salon observing how he and his team use their software. At Treatwell we’re very aware that salon owners worry about change, data security and learning a new system. In Ian’s case we kept him in the loop constantly about the progress we were making as we migrated his old system onto ours and he was able to ask questions and get full reassurance at every stage. Now Ian is running Connect in his salon he can manage his whole business anywhere and at any time – he’s basically got his whole salon in his pocket. All his admin is automated – from product stock to performance updates – and he can even see how many of his clients are new or returning, who they are and what they’re booking. As a result, he’s been able to hone his menu and his team is absolutely motivated and firing on all cylinders.”
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MADELEINE RAYNEL SUPPLY DIRECTOR AT TREATWELL
“We have huge passion and respect for the hairdressing industry and we’re dedicated to helping grow business, whether that’s opening up the world of online, helping salons open a second or third location or getting a newly qualified stylist busy. We’re the biggest player in the technology space and we choose to work exclusively with hair and beauty salons – that says it all. And there’s no single type of salon we work with; we can help everyone from a stylist renting a chair to the boss of a large chain of salons. Treatwell prides itself on its supportive teams, which will guide you every step of the way, from taking your first steps online to identifying lucrative locations for new bricks and mortar ventures. It’s a unique balance – support on an individual level combined with the power and insight of a massive tech company. You can trust us to know what we’re doing.”
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GIORGIA ROSSI
CHIEF OPERATING OFFICER AT TREATWELL
“Treatwell is so much more than a way to be booked online. We’re about supporting the hairdressing industry – helping salons to grow in so many different ways. Think of us as your digital partner, that extra set of hands in the basin. Join Treatwell and you become part of a big family that genuinely cares about you. Our partner salons love working with us because our team are commercially skilled and will go the extra mile to help them grow your business. We invest more in getting your name out there than anyone else, helping new clients to find you, ensuring existing clients come to you more often and creating a superb salon experience that means people keep coming back for more. We’ve been working exclusively with hair and beauty salons for more than 11 years. During that time we’ve listened closely to our partners and have learned from their feedback. What’s the point of generating pages and pages of reports that mean you can’t find the information you’re looking for? At Treatwell, we understand that what counts is the human touch – the help you need, when you need it.” LEARN MORE Watch our interviews with the Treatwell team at creativeheadmag.com
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THE HELP YOU NEED, WHEN
you need it
BECAUSE SOMETIMES IT TAKES THE HUMAN TOUCH. FROM TECHNICAL SUPPORT AND TRAINING TO PERSONALISED BUSINESS ADVICE, TREATWELL’S FRIENDLY TEAM IS DEDICATED TO HELPING YOU WORK BEAUTIFULLY, WHATEVER YOU NEED
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AS A TREATWELL PARTNER SALON YOU CAN EXPECT WORLD-CLASS SUPPORT, AROUND THE CLOCK Got a problem? No problem. Treatwell’s team of experts will work with you directly when something’s not quite right, and whether that’s via live chat or the support helpline, you’ll always be dealing with a real Treatwell human being, not someone at a call centre. From the moment you sign up to Treatwell you’ll have someone with you at every step of your Treatwell journey: someone to help you get your salon ready to go, so you can hit the ground running; someone to help you migrate easily from your existing salon software; someone to help you make the most of all the tools Treatwell has to offer – and find out where they can be even better. Backed up by the biggest beauty database in Europe, Treatwell’s commercial growth specialists are experts at making sure you’re getting the best out of your business. Their unique insight will help you know what to charge, when to open and where your biggest opportunities are. They’ll help you get the edge on your competition by discovering what clients in your area are booking and how. And they will help you make the most of the online world by giving you advice on everything from social media to email marketing. In an already fast-moving business, where new trends come and go thick and fast, entering an evermore digital-savvy, online world means big change – but big change means big opportunity. More customers. Increased client loyalty. Easy, on-the-go salon management. Partner with Treatwell today and watch your business soar in 2020.
MAKE 2020 THE YEAR YOUR SALON STANDS OUT FOR WHAT MAKES IT SPECIAL, WITH TREATWELL For more information visit treatwell.co.uk/2020 CREATIVE HEAD
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Find us on
AD1478 DPS 40th Ad for CH v2.indd 1
and
at Paul Mitchell UK
10/01/2020 10:18
Forty years ago, it all started with two friends and a dream. John Paul DeJoria and Paul Mitchell, with just $700 in their pockets, started a company that would support the success of hairdressers and provide salon-quality products at an affordable price. Four decades later this is still the enduring promise that we make to the professional industry.
“Our goal has always been to provide hairdressers with the best products and education, and we’re constantly finding new ways to achieve it.” -John Paul DeJoria
Available exclusively from Salon Success - The Distributor of Choice To find out more visit salon-success.co.uk or call 0845 659 0011
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10/01/2020 10:19
VALLEY GIRL BLONDE
CREATED WITH TIGI COPYRIGHT COLOUR TRUE LIGHT WHITE & GLOSS RANGE. COLOUR BY CHRISTEL BARRON�HOUGH
Formula 1:
Pre-Lightener NEW True Light White + Activator 20vol/6% (mix ratio 1:1 – 1.2)
Formula 2:
Sheer Beige (Toner) 15g Gloss 9/83 15g Gloss 10/02 + 45g Activator 5vol/1.5%
SEE THE
LIGHT
THE NEW AND IMPROVED TRUE LIGHT SERIES FROM TIGI COPYRIGHT COLOUR LIFTS BLONDES TO A WHOLE NEW LEVEL – AND MAKES THEM MORE BANKABLE, TOO! 50
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CR EATIV E HE AD AD VE RT OR IAL
Blondes are your biggest and most lucrative opportunity – about 49 per cent of your salon business.* They’re also your biggest challenge, as blondes have the most delicate hair structure. Nevertheless, colourists will be expected to guarantee perfect hair quality and stunning colour results every time – the ultimate blonde look with customised results matching client needs. TIGI’s new and improved True Light and True Light White will transform your lightening services, pushing boundaries with higher lift and improved conditioning benefits, resulting in beautiful, bright and healthy blondes. And there is an innovation for your freehand painting techniques too, with True Light Freestyle Blonder achieving seamless blend, and up to seven levels of lift with faster processing time.
TRUE LIGHT WHITE
BLUE-VIOLET POWDER LIGHTENER
TIGI’s maximum lift lightener now lifts up to eight levels, while new protective Cuti-Plex Complex significantly reduces breakage. An engineered fusion of mineral oil and TIGI’s unique cuticle active agent, Polycare, the Cuti-Plex Complex also helps to achieve an easy and smooth application, with a workable consistency that gives you the optimal control.
TIGI’s best-selling lightener is now infused with twice the amount of hydrolysed keratin and aloe vera to boost hair moisture and elasticity. True Light can achieve up to seven levels of controlled lift and can be used in a wide range of services while providing protection for hair and scalp. A carefully selected blend of blue and violet pigments help camouflage warm tones during the lightening process.
*Kline 2016
WHITE POWDER LIGHTENER
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TRUE LIGHT
TRUE LIGHT FREESTYLE BLONDER
FREEHAND CLAY LIGHTENER The clay and mineral oil-infused Blonder delivers a seamless blend and features TIGI-exclusive Anti-Breakage Arginine Complex to maintain hair integrity for healthy, stronger results. The spreadable consistency of Blonder creates a soft cast around the hair strands, preventing the product from transferring. Expect controlled application and up to seven levels of lift in just 40 minutes.
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THE ULTIMATE BLONDING EXPERIENCE
A PERSONALISED AND MEMORABLE SALON EXPERIENCE KEEPS CLIENTS COMING BACK. TIGI COPYRIGHT COLOUR AND CARE INGREDIENTS WORK TO BUILD COLOUR RESILIENCE AND LENGTHEN THE COLOUR RESULT, SO YOU CAN CREATE A MULTITUDE OF LIGHTENING SERVICES THAT INCREASE YOUR AVERAGE CLIENT SPEND AND LOYALTY
TODAY’S CLIENTS ARE INSPIRED BY BEAUTY AND MAKE-UP TRENDS AND EXPECT A BESPOKE AND MEMORABLE SERVICE CHRISTEL BARRON-HOUGH TIGI GLOBAL TECHNICAL CREATIVE DIRECTOR AND FOUNDER OF STIL SALON, LONDON
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FIVE-STEP CUSTOM SERVICE PLAN Clients will love this indulgent lightening experience
01
02
03
04
05
Begin with a Creative Consultation to customise the complete service.
Pre-lighten with your preferred True Light lightener – enjoy the new formulations for a wide variety of effects.
Return hair to virgin hair strength in just five minutes with the SOS Extreme Recovery Treatment.
Tone with the ammoniafree TIGI Copyright Colour Gloss range for a truly bespoke colour.
Complete by recommending a Booster service and maintenance programme.
*When used as a system versus non-conditioning shampoo
SOS EXTREME RECOVERY TREATMENT – THE PERFECT SALON & LIGHTENING PARTNER Compromised hair? It’s never a problem for these TIGI Copyright heroes. Up to 28 different options from only five products means you can create a truly bespoke treatment plan for every client. SOS Extreme Recovery Treatment is clinically proven to repair internal damage and return hair to virgin condition in just five minutes.* Containing 100-times more keratin than just using shampoo and conditioner, it works as an extreme damage repair treatment and strengthens hair before, during and after chemical services. It’s easy to apply and requires no mixing with colour or cocktailing, with the benefits on severely damaged hair still noticeable after 10 washes. You can also use TIGI’s compact range of three Boosters to create tailored salon experiences that deliver long-lasting client transformations. Mix and match any of the Boosters to create personalised services to address multiple hair needs. Choose from Shine, Repair and Smooth, combined with the salon-exclusive Treatment Base, and remember to review clients’ service and maintenance plans during each visit to ensure they’re suitable as the client’s lifestyle and hair evolves.
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BLONDES WITH A PERSONAL TOUCH COPYRIGHT YOUR BLONDES WITH GLOSS
TIGI Copyright Colour Gloss celebrates your client’s individuality by giving you the freedom to customise every colour to suit any hair and skin tone. Its conditioning, non-ammonia demi-permanent formulation helps you to inject vibrancy, tone and high-impact shine without a heavy colour effect, for results that are smooth and supple to the touch. And with Gloss being fully intermixable with all Copyright Colour shades, you have an infinite colour palette at your disposal, including a full range of blondes, soft pastels and trending metallics.
GLOSS BENEFITS • Refresh blondes
• Shift natural level for sun-kissed effect
• Replenish vibrancy, tone and colour brilliance • Inject high-impact shine • Ammonia-free
• Clear Gloss 00 is formulated with meadowfoam for softness and condition • Use it on its own for shine, or dilute for customised hues
THE GLOSSARY
HOW TO TALK GLOSS TO YOUR CLIENT
“THINK OF THE BEST TERMINOLOGY TO DESCRIBE GLOSSING TO YOUR CLIENTS. FOR EXAMPLE: ‘AFTER LIGHTENING WE’LL INFUSE YOUR HAIR WITH A SOFT OAK BLONDE AT THE ROOT, MELTED INTO A CHAMPAGNE HUE TO CREATE GREATER THICKNESS AND MAKE YOUR HAIR LOOK HIGHLY POLISHED.’ TALK ABOUT THE IMPORTANCE OF TONING AND ACHIEVING THE DESIRED RESULTS WHILE MAINTAINING COLOUR BETWEEN VISITS” AARON OVERTON TIGI UK EDUCATION SPECIALIST
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CR EATIV E HE AD `
TONE UP YOUR PROFITS!
GLOSS IS AN AMAZING PRODUCT TO FOLLOW A LIGHTENING SERVICE WHEN REFRESHING ANY BLONDE. I CAN ALWAYS RELY ON GLOSS. IT’S RARE THAT YOU CAN ACHIEVE AN EVEN RESULT FROM ROOTS TO ENDS WITH A DEMI COLOUR – BUT YOU CAN WITH GLOSS
Toners are a great way of generating extra revenue between colour visits. Suppose you charge £10 for a toner and your client has her colour done six times a year. A refresh toner service between salon visits will generate additional revenue of £60 per client.
CHRISTEL BARRON-HOUGH TIGI GLOBAL TECHNICAL CREATIVE DIRECTOR AND FOUNDER OF STIL SALON, LONDON
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BLONDES MEAN BUSINESS!
MAXIMISE YOUR REVENUE BY WINNING WITH LIGHTENING Freehand services are the new salon classic and with many clients asking for these services, they’re the perfect way to build frequency of visit
01
02
04
05
SCOUT AND CONVERT
Offer your non-colour clients a free colour consultation – even if they’re not ready for a colour service. Begin the conversation with, “Have you ever thought of lightening your hair?” Your clients may be open to partial highlights or balayage.
SHARE YOUR CLIENTS’ TRANSFORMATIONS
Be proud of your work and post images on social media to attract more clients. Be sure to tag @TIGICOPYRIGHT for a chance to be featured on TIGI’s feed.
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OFFER A FREE CREATIVE CONSULTATION TO ALL CLIENTS
Make this visible and known to all existing and potential clients. Use a window cling and reception stand (both available from TIGI) to communicate this. Include this offer in your newsletter and on digital channels.
CREATE A BLONDE PROMOTION
Create a ‘Blonde Day’ in the salon to attract new clients
03
BOOK FOLLOW-UP APPOINTMENTS
Book your blonde clients for a follow-up Gloss toner and TIGI Copyright treatment three to four weeks after the service. Rebook each client to secure regular appointments.
06
SET UP A BLONDE EVENT
Get your existing clients to refer a new blonde friend to the salon. Provide a free consultation with bespoke colour and custom care services served with a glass of fizz. Reward your existing and new clients with a discounted or complimentary care service.
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FREEHAND IN THE SPOTLIGHT
Freehand work can present a wide array of salon services that drive colour business. It’s easy to add partial colour placement to any haircut, and although freehand clients visit the salon less often, you can counteract this with regular treatment services to boost longevity for the overall look. Suggest monthly visits for a Blonde Detox – a gentle anti-pollution treatment that refreshes blondes by removing build-up on the hair. Combine this with a TIGI Copyright treatment service for improved hair condition. Offer a free colour consultation at the beginning of each appointment to all clients – some may be ready for a change, but not confident enough to voice it.
SHARE YOUR AMAZING WORK WITH US TAG @TIGICOPYRIGHT & USE #COPYRIGHTYOURBLONDES
@courtney_mason_hair
@tristan_lf
@stil.salon
DISCOVER MORE ABOUT TIGI COPYRIGHT COLOUR AND THE NEW IMPROVED TRUE LIGHT SERIES. PLEASE CONTACT TIGI ON MARKETING.SUPPORT@TIGI.COM CREATIVE HEAD
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Switch it up
LOOKING TO GROW YOUR BUSINESS? THESE HAIR SALONS MADE THE SWITCH TO PHOREST SALON SOFTWARE TRUSTED BY MORE THAN 90,000 salon and spa professionals globally, Phorest Salon Software is an award-winning cloud-based management system designed with your salon in mind. One system covers all of your business needs, thanks to intuitive booking and appointment calendars, and a full marketing suite for you to manage all of your admin and information in one place. Every piece of the software can be tailored to support you and your business needs so you can get on with doing what you do best – making your clients happy.
“Everything is instant and easy. Phorest gives us loads of information, and loads of content for our social media, which is brilliant” DYLAN AND CHARLOTTE BRADSHAW FOUNDERS, DYLAN BRADSHAW MOST WANTED LEGEND AWARD WINNER 2019
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CR EATIV E HE AD AD VE RT OR IAL
“Our appointments are up 40 per cent thanks to bookings coming through our app with Phorest. It’s amazing! And because the phone lines aren’t as busy, it allows reception more time for clients and to focus on the salon experience” CHRIS DONOHUE OPERATIONS MANAGER, FOUR LONDON
“The Client Reconnect feature brought in £2,500 in revenue for us in December, from clients who were automatically prompted to rebook” GERRY KEANE OWNER, DANGERFIELD & KEANE
Want to know what else these three salons have in common? THESE, AND MANY other industry-leading salons, utilise the latest and most innovative technology in the form of salon branded apps, designed by salon owners and built by Phorest Salon Software. Create a user-friendly, accessible app that allows your client to book in with you 24/7, at their convenience. Quick, personalised and with the option of additional features such as push notifications, your own branded app can see your rebooking rates soaring. Opportunity is at your fingertips.
Discover how Phorest Salon Software can create growth for your business. For more information, email letsgrow@phorest.com or call 020 7100 9290 CREATIVE HEAD
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Creative direction and storytelling by Alessandro Molinari and Elisa Barbieri, photography by Alessandro Molinari, artistic direction by Rossano Ferretti for Great Lengths
IN ASSOCIATION WITH
r y d n Exte y t i r a l u p EXTENSIONS
TS ARE BECOMING EN LI C S A T U B S N LO AVAILABLE, IG BUSINESS FOR SA EXTENSIONS CAN BE B Y, AND FISCALLY AWARE OF THE PRODUCTS ALL MORE SOCIALLY, ETHIC OFFERING THE BEST FOR YOUR MARKET? ARE YOU
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HAIR EXTENSIONS ARE popular with clients due to the fact they offer wide, varied, and instant results, and they’re popular with stylists because not only are they fun and creative to use, they can also be highly profitable. Choosing the right options to deliver with depends on your clientele and what you want to offer in terms of cost, application and finish. It all has to complement your salon’s voice and ethos, too. Before choosing, it’s important to consider many different aspects, for instance:
QUALITY OF HAIR
It’s probably the biggest factor to consider before selecting what to work with. Do you know where the hair is coming from? You and your clients should be safe in the knowledge that any hair you use is 100 per cent traceable, 100 per cent ethical, and 100 per cent human.
EDUCATION
What sort of support will you be offered in terms of teaching? What is the post-education support available, such as marketing materials or troubleshooting?
APPLICATION
There are so many extensions to choose from and of course they all depend on what your client wants to achieve. The options of pre-taped, sew-in/weave, pre-bonded, and micro link all have their merits and most brands will offer options in every application variety. Be sure to take into consideration the amount of staff training you’ll need for your salon to cover all these methods. The responsibility of providing the best possible products for your clients and yourself can be overwhelming. These stylists share how extensions have impacted their businesses…
The en epreneur
JAMES HENDERSON, GREAT LENGTHS CERTIFIED STYLIST AND SALON OWNER OF M HAIR EXTENSIONS, NOTTINGHAM “We were one of the first salons in the UK to introduce hair extensions more than 25 years ago, when they were still relatively unheard of. I’ve seen them develop from their infancy of predominantly mono-fibre synthetic material to high-quality remy strands that can be applied in under an hour. “I’ve been using Great Lengths since 2014 and we achieved platinum status in its grading scheme in 2015, which we have maintained. This year we became one of the few places in the country to be awarded Elite status, which is a new category Great Lengths has introduced for its highest achieving salons. “In order to offer a more extensive service to our clients we became a credit broker in 2014 so customers are able to spread the cost of their purchase. This has proven very popular and helped to establish client retention. “Being part of the Great Lengths brand has definitely helped raise our salon’s profile and profits. Its imagery and marketing strategy supports the quality of hair on offer, so it’s a complete 360-degree product. Because of the superior hair quality and commitment to ethical sourcing, in 2015 I started the now global collaboration between Great Lengths and The Little Princess Trust. This allows clients to donate their used hair extensions and enables this amazing charity to provide real hair wigs for children suffering hair loss through cancer treatment and other illnesses. “Great Lengths extensions are easy to use, easily customisable, and the ultrasonic machine is in a league of its own. It offers a clean and precise application, and while a full head of extensions usually takes a couple of hours, adding volume can take as little as 30 minutes. “The key is a bespoke approach to each client. I always give a thorough and in-depth consultation where we discuss their lifestyle and expectations. This will determine the length and amount of hair needed to achieve their desired look. I pride myself on my ability to customise the bonds and give the client a totally unique finish, which ensures they keep coming back to me.”
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The speedy specialist
NICK TUCKER, ROYSTON BLYTHE, WOLVERHAMPTON
Nick Tucker
“I arrived at Royston Blythe from an extensions salon and had quite a lot of knowledge of using them, although I had been working with bonds. I’m also a cutting and long hair expert, which works well with extensions, so I quickly became known for my expertise. My breakthrough came when salon co-owners Royston Blythe and Nick Malenko introduced me to Dawn Ward from the TV show Real Housewives of Cheshire. I started to do her hair with Rapture extensions and she loved it, so then I started to do a few of the other cast members from the show, and from there I got introduced to reality star Gemma Collins and it took off. “I had trained doing bonds at my previous salon but tapes are so much easier to learn and apply. We had a trainer come in for a day’s teaching and then we were ready to go. It was all quite quick and easy and, like anything, you get better the more you do it. “Using tapes gives you an incredible end result and the fact you can make a dramatic change so quickly, and be able to make someone a lot more confident by applying a set of extensions is incredible. I’ve been working with Rapture extensions for seven years and they are so easy to use. In fact, the quickest I’ve applied a whole head of extensions is about 40 minutes, which makes them perfect for occasions like photoshoots. “Rapture has 33 shades, you can colour match to suit every client and I find the hair quality amazing. I find that the hair sits much more naturally with tapes and gives a much smoother finish. “Extensions are a massive market now. On social media you see so many posts of women with lovely hair and it looks so natural. You can’t tell the difference between hair with extensions and au naturel. If you’re thinking about introducing hair extensions to your salon or learning how to do them yourself, you really should do it. You’ll be missing out on a massive opportunity if you don’t.”
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Join our network of stylists Hassle-free Trade Accounts with access to a wide range of luxurious hair extensions and HABIA approved training for professionals.
www.remicachet.com
#Extensions
The guardian angel
VICTORIA LYNCH, THE SALON BY ADDITIONAL LENGTHS, STOCKPORT
Bef e
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After
“The great thing about modern extensions is definitely the variety of hair application methods, so as a stylist you can tailor the fit to the individual, their issues and their lifestyle. “Fundamentally, a client wants to wear a hair piece that isn’t actually instantly recognisable as a hair piece and so the quality of hair and realistic pieces have really developed. The Remi Cachet Master Parting, for example, has hair injected into the monofilament top to mimic hair growth, and it’s handmade, too. It uses the Elegance hair range to offer clients hair quality that can last up to 12 months with care, making the investment worthwhile for the client. “Working with hair loss clients is a passion for me and the feeling that you have changed how someone feels about themselves for the better is what makes the job so worthwhile. I have such a strong bond with my hair loss clients, as everything is that little bit more personal. It does take a special person with a very patient disposition to work in this field and, for me, it would be down to personal preference and passion for your job. As a hairdresser you need to ask yourself where your own interest lies. If keeping ahead of trends is what you like then stay with this – it’s okay that it’s not for everyone. “The entire range uses the finest 100 per cent human hair so the client can also work with the hair extensions to have fun with their own tresses again. Curling, straightening and possibly even wearing their hair up. Helping someone start to feel more like their old self is what it’s all about.”
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Ethicay Srced
Luxury Hair Extensis www.rapture.co.uk
rapture_hair rapturerapidhairextensions
A brand by Banbury Postiche est. 1921.
THE GREAT ITALIAN JOURNEY PALERMO
To find out how you can become a Great Lengths certified stylist, speak to our team on +44 (0) 113 278 1292 and start your journey. www.greatlengthshair.co.uk
. G N I K A H S H EART . G N I G N A H C GAME
! T I N O E R ’ Y THE
M INDUSTRY O R F . T N E M O M IFE-CHANGING L A IS , THE IT LIST Y S H T P C O A R T T N T O IS C L W IT E LIFTING AN TUNITIES AND N R O P SKILLS ON P O IR E G H IN T IT G C IN X S E A O C T W RECOGNITION LERATION, SHO E C C A SET TING R S E R E E R N A C IN E W C G N N IE U WITH THE YO P WINNERS EXPER U T H G U A C E W ORMS. LIGHT… MULTIPLE PLATF THE INDUSTRY A
THE RISING STAR
CALLUM MCDONALD RUFFIANS
BEFORE HE HAD ever cut a head of hair, Callum McDonald was a dedicated carer and then worked hard in the world of sales and marketing. However, he had a desire to switch careers to something he truly loved – and that was barbering. It was an old-fashioned form of contact that first got Callum noticed by the Ruffians gang. “The first I heard from him was a letter in the post – call me traditional, but in an age where we only speak through our phones, it was refreshing that someone had made an effort,” explains Tommy Cunliffe, manager of the Shoreditch branch of Ruffians. “At the time Callum had no experience in the industry. He had somehow stumbled across an interview that I had given after winning the The It List Rising Star Award in 2015 and reached out to me to ask for my advice on becoming a barber.” Once he had secured a position at Ruffians, Callum became
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known for his dedication and drive – days off didn’t matter and he was in the shop every evening and many weekends. “Since I started barbering, I’ve worked harder than ever,” explains Callum. “I don’t feel like I’ve done a day of work because I love what I do. When I have a vision of how I want a style to look and then achieve that, I feel a huge sense of pride.” In a short time working as a barber, Callum has achieved an impressive amount. Just two days after being promoted to a graduate barber position, he was asked by Kiss FM DJ Tom Green for an impromptu trim at a Ruffians event. Callum got stuck in, and his work was so impressive that he now counts Tom as a regular client. He’s also been chosen as a WAHL event barber and ambassador, become the Ruffians first ever graduate mentor and added the Ruffians newcomer award to his trophy collection. And since lifting The It List Rising Star Award in September 2019, Callum has hardly slowed down. “To be put into that group of individuals who have won an It List Award is really special,” he says. “It gives you the confidence to go for other things and push yourself harder. I feel like it validates my credibility and the service I provide. It also means I have set a bar for myself which I can’t really go back from – there’s no hiding away at the back of the shop, you owe it to yourself to keep growing!” This is just the beginning for Callum, whose enthusiasm for every aspect of barbering stands him in good stead to hone his craft and inspire others to pursue the career path. “I want to explore my creative side further, while continuing to push myself for technical perfection,” he explains. “I will work on more projects, including educating aspiring barbers, as I believe that when you climb the ladder you have a responsibility to send it back down. But most of all, I don’t ever want to stop cutting hair and giving the best to each and every client.”
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THE FASHIONISTA
TOM GILLING
Photography by Ki Price
ADAM REED LONDON
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COMBINING SESSION WORK with salon life can be a challenge, but it’s a challenge that Tom Gilling has risen to, after judges named him The It List Fashionista. Now juggling life behind the chair in Adam Reed’s new London salon with fashion shows and TV programmes, Tom shows what’s possible in the hairdressing industry today. He secured a spot assisting session stylist Samantha Hillerby, whom he worked with for two years. “I was 23 when I started to assist Samantha. It was my first year in London as an independent stylist,” says Tom. “I learnt the fundamentals of preparing a huge kit, and I was looking to learn everything I possibly could to gain an insight for in the future.” Learning from such a renowned hairdresser was an invaluable experience for Tom, who found himself tending to the hair of top models. “Samantha taught me how to build self-discipline as a freelancer,” says Tom. “I was also blessed to be part of editorials with Jourdan Dunn for Dazed and a Thomas Sabo campaign with Georgia May Jagger. It was one of the most enjoyable moments of my career and we shot with Ellen Von Unwerth, who is such a funny and charismatic photographer.” After assisting Samantha, Tom decided to broaden his horizons and reached out to other artists including 2019 Most Wanted Session Stylist Anthony Turner, Rudi Lewis, Yannick D’Is and Shay Ashual. His gamble paid off – Tom found himself assisting Shay Ashual doing Kendall Jenner’s hair for US Vogue. He was also selected to assist backstage at Erdem, JW Anderson and Dior Homme. And it’s not just high fashion that Tom can turn his hand to. When the E4 makeover show My Hotter Half launched, Tom was asked to become the featured hairstylist. “It was a great overall experience and working under incredible time pressures to achieve a makeover was definitely a new way of working.” His base in East London has enabled him to collaborate with other artists and make connections that have opened up many opportunities. “I have developed a network of colleagues and photographers in my spare time,” he says. “I have been able to work with some cool, down-to-earth artists in music, film and modelling.” Having first entered The It List eight years ago, it was a huge moment for Tom to take home an award. “It made everything feel worth it – the months and years of being broke, working for free or very little just made it all worthwhile. Plus creating my entry made me reflect on all of the work I’ve been part of. It was a massive confidence boost.”
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Make-up by Coco Hirani, styling by Craig Alexander Steele, photography by Philip Veitch
THE VISIONARY
AMELIA EVANS HARE & BONE
MASTER STYLIST AT Hare & Bone, Amelia Evans has honed a signature look that combines minimalism and high fashion. Inspired by Celine and Saint Laurent, her keen eye for silhouettes translates her vision from idea to reality. “There will be elements of the look that offer a depth – something unique, a subtleness of style,” she says. “I aim to be original, to focus on my own work to produce something that, to me, feels fresh.” Since being crowned The It List Visionary 2019 winner, Amelia has been enjoying her elevated position in the industry. “It’s given me the confidence to carry on entering competitions. All that hard work has paid off and I am over the moon.”
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THE ENTREPRENEUR
JENNIFER LINTON LINTON & MAC
LAST YEAR’S The It List Awards were an incredible one for Linton & Mac, as the Aberdeen salon added two trophies to its collection in one night, as well as the Most Wanted Award for Best Local Salon, too. Jennifer Linton, one half of the duo with Jaye MacDonald, was crowned The It List Entrepreneur, and described the event as a “massive pat on the back” that recognised all their hard work over the past four years. Jennifer developed her passion for business early. “I grew up in the Scottish coastal village of Burntisland in Fife and called The Sands Hotel home,” she says. “From a young age I organised the waitresses – they thought I was a little bossy boots, but I could always see the most efficient way for the day to run smoothly!” Following an apprenticeship at Dom Miguel’s salon in Kirkcaldy, Jennifer moved to Aberdeen at 20 to work in Ishoka. This was followed by a stint renting a chair in the city’s West End but this still wasn’t quite right – she craved independence. “I knew I wanted to be my own boss, but self-employment wasn’t for me – I missed the camaraderie of a salon team.” When Jennifer started looking at properties to launch her own salon, she fell in love with a space that was once an old arcade. On her 25th birthday night out, Jennifer asked Jaye if she would consider joining forces… and Linton and Mac was born. But following a slump in oil prices, the economic climate in Aberdeen was harsh and banks warned the pair of the difficulties they would face launching a new business centred around a luxury experience. However, following months of business plans, a complete renovation of the space and a growing buzz on social media, the salon opened in September 2015 and was an instant success. “We trebled the projected takings in the first year of business and created 29 jobs in Aberdeen at a time when the economy was reeling,” says Jennifer. “I’ve cemented my reputation as a successful businesswoman and given speeches at events including Women Into Business, The Aberdeen Young Professionals Ball and Creative HEAD’s Salon Smart.” Jennifer’s entrepreneurial spirit has helped Linton & Mac launch a range of services and innovations that elevate the brand and bring in clients. Breakfast blow-drys take care of the pre-11am crowd, while Student Mondaze gives discounts to those who want to experience the salon but need a lower price point. The Couples Card helps partners save, and the team has become known locally for wedding hair and make-up. Since the win, Jennifer has been enjoying the doors it has opened. “I got a chance to work at London Fashion Week with Richard Phillipart. I’m now part of his art team and I love it! Even though it was a business award, it has made me more confident in my creative abilities, too.”
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Monaco magazine
Monaco magazine 76
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THE IT GUY
JAMIE BENNY HARE & BONE
FOR HARE & BONE artistic director Jamie Benny, winning The It Guy was a long-time ambition come true. “It has always been a dream for me as I would love to be a bigger part of the Creative HEAD world, share my experiences and network with like-minded people who share the same passion as me,” he wrote in his winning entry. Now, he’s living that reality. Jamie’s session CV lists editorial work for publications including Vogue Thailand, Vogue Germany and Glamour, and he’s also assisted at fashion shows from Ashish to Erdem and Bora Aksu. He leads the hair team for Tom Ford sales campaigns and is UK ambassador for KMS. “I believe that imperfection is true beauty,” Jamie says of his signature style. “A classic, refined look slightly deconstructed is what I love the most.” And you’d be hard pushed to find a young hairdresser as adored as Jamie Benny. Sam Burnett describes him as “one in a million, with infectious energy and passion”, while Adam Reed claims that “Jamie is one of the loveliest and most talented young hairdressers of our time”. Errol Douglas MBE sums him up as a “new creative force”. But despite the glowing praise from the leaders of the hairdressing industry, Jamie hasn’t let success go to his head. In fact, he describes day-to-day life behind the chair in Hare & Bone as his true passion. “It’s what I would describe as our industry’s bread and butter, but I absolutely love being a stylist and helping people,” he says. “Listening, engaging and creating a strong connection with my clients is really important to me, to identify their needs, empathise with their wants but most importantly strive to make them feel their very best.” Jamie’s roles have always combined education with teamwork, having moved from the RUSH Artistic Team to his current position as artistic director at Hare & Bone, and working on the FAME, ID Artist and L’Oréal Edit Education teams. “Education is a key part of being a leader,” he says. “Being passionate about learning and education is the foundation for a strong confident art director, and there are no limits. If one person on your team falls, you all help to pick them up.” And winning big at The It List Awards has given Jamie the chance to slow down and reflect on his success so far, before planning the next steps. “I am the type of person who thinks: ‘okay, what shall I do next?’ But I want to breathe and choose my direction. So far, the award has gained me respect in the industry but most importantly has given me more self confidence in my work – I have more belief in my style and that I am going in the right direction!”
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THE IT GIRL
SARAH BLACK LINTON & MAC/ ADAM REED LONDON
SARAH BLACK’S It Girl win cemented Linton & Mac’s place as one of the most exciting places for hairdressing talent not just in Scotland, but in the whole of the UK. It took time to find her niche, but now she’s happier than ever. “When I joined the industry 10 years ago I didn’t know what I wanted – I just knew I wanted to be around the buzz and excitement of hairdressing,” Sarah explains. “I was 18, a little bit cocky and a whole lot confident. I thought I was in it for the session styling. I saw myself working on magazine shoots on a different continent every weekend.” It took a few years of feeling stifled by salon life, a stint in Malaysia and a return to Aberdeen for her passion to be reignited: “The past four years have been spent designing and building a career that suits me – a balance of clients, education, colour, creativity and collaboration.” Social media was key for Sarah, who used it to show her colouring work and get word out to potential clients. “I hit Instagram at a really sweet time and saw the huge potential it had to launch my career. I fast became the go-to colourist in Aberdeen for big colour changes, corrections and balayage. It was my platform for self-expression – I could show my personality alongside my work and attracted a type of clientele which made work exciting and fresh.” When Jennifer Linton and Jaye MacDonald offered her the opportunity to join their team and develop as an artist, they set a list of goals. The first was L’Oréal Colour Trophy, and Sarah’s iconic moss green mullet won her the UK award in 2017. A keen eye for offbeat shades secured Sarah a place as a L’Oréal Professionnel educator, writing her own course to inspire her fellow colourists. “I love having the opportunity to develop my own interpretations,” she says. “I have a strong opinion and sense of how colours make me feel, so if I’m not excited by a trend colour, I’ll reinterpret it.” The future is colourful and bright for Sarah, who says that winning the It Girl Award has given her a major confidence boost to pursue her dreams: “I was proud to be shortlisted as a finalist, so to actually win was an epic bonus. It has reinforced my thinking that I am on the right path and I can achieve everything that is important to me!” In the future, Sarah will be joining Adam Reed’s team at his new salon, while still looking after existing clients in Aberdeen every few weeks.
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L’Oréal Colour Trophy
#TheItList
Is 2020 the d year you fin n o yourself The It List? e Visit creativ / m o .c headmag t s theitli 79
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Scene and Christopher Miles
Syd Hayes, Josh Goodwin, Jack Baxter
THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!
#SquadGoals THE COTERIE MADE a triumphant return to Edinburgh, as salon and session stars descended on the Scottish capital for a night of thought-provoking insight into the session world. Joining the fashion pack were session artists Syd Hayes and Josh Goodwin of the infamous #SydSquad, along with Syd’s art + commerce agent, Christopher Miles, and Jack Baxter, owner of Baxter South and rising session stylist. How does you go about tackling tough briefs? How do you balance session projects alongside other work commitments? Money versus creative gain… These were just some of the pressing questions on the agenda, as the stellar line-up shared their takes on developing a career within salon and session – and how uniting the two can offer the best of both worlds. Hosted by Creative HEAD publisher Catherine Handcock, the conversation offered a fresh take on art and indeed commerce, and SEE MORE from the event at guests left armed with one of BaByliss PRO’s styling tools. Score! creativeheadmag.com/thecoterie
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Sophia Hilton with husband Jorel Anna Cofone
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Lisa Oxenham
THE ROYAL SOCIETY for the Encouragement of Arts, Manufactures and Commerce on London’s Strand was a fitting venue for the world premiere of The Industry – a short film exploring the reality of a career in hairdressing and barbering. Conceptualised and produced by Creative HEAD’s special projects director Joanna Andersen and directed by acclaimed photographer and director Adam Slama, The Industry showcases seven talented hair professionals and their career journeys, including a session stylist working for Erdem (Anthony Turner), a salon owner who’s become a social media sensation (Sophia Hilton) and a barber on a mission to promote cultural reform (Mark Maciver aka SliderCuts). Brooks & Brooks stylist Darcie Harvey, brand creator Ky Wilson, men’s hair specialist Jody Taylor and session stylist to top musicians, Anna Cofone, also star. A select audience of VIPs were invited to the screening, which is part of a wider project currently being undertaken by Creative HEAD to address WATCH the documentary online the recruitment crisis currently facing at the-industry.co.uk and follow UK hairdressing. @theindustrysquad on instagram
Ky Wilson and Darcie Harvey
Joanna Andersen
industry
Mark Maciver
Catherine Handcock
Jody Taylor
Adam Slama
CAPTAINS OF
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n i y t n Ple
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Guido Palau, Nicola Moulton and Josh Wood
Jody Taylor and Liam Campbell
Lisa Farrall
Sam Burnett
Rebecca Chang
y t n Twe
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THE MOMENT: CREATIVE HEAD INVITES YOU TO THE COTERIE
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Sam McKnight and Anne-Marie Solowij
THE DATE: OCTOBER 2009
2013 2014 2015 2016 2017 2018 2019 2020 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
AS CREATIVE HEAD CELEBRATES ITS 20TH BIRTHDAY, WE’RE LOOKING BACK OVER THOSE TWO DECADES TO SELECT SOME OF THE KEY HIGHLIGHTS FROM OUR HALLOWED HISTORY. WHAT’S BEEN YOUR FAVOURITE MOMENT?
DISCOVER MORE ABOUT THE COTERIE: IN SESSION TURN TO PAGE 32 OR VISIT CREATIVEHEADMAG. COM/STORE
Paul Percival and Will Young
It’s a fact well established that hairdressers love to get together to talk, to enjoy a glass of something refreshing and to hear inspirational wisdom from big name talents. That’s what fuelled our decision to launch The Coterie (a French word meaning ‘a meeting of like-minded people’), a networking club designed to allow professionals from the worlds of hair and fashion to come together to share ideas and experiences, discuss topical issues, and to connect with one another. Speakers to date include Sam McKnight (who brought homemade cake backstage!) and Neil Moodie; the singer and mental health activist Will Young alongside his long-time hairdresser Paul Percival; designers Henry Holland and Bora Aksu; British Vogue beauty & lifestyle director Jessica Diner and WAH Nails founder Sharmadean Reid. As the club has grown, The Coterie has launched pop-ups in cities across the UK, and a spin-off event, The Coterie: In Session, where fashion-led stylists including Syd Hayes, Leigh Keates and Lisa Farrall work and talk onstage in front of a live audience. Come and join our club…
CHECK OUT the Creative HEAD Timeline in full at creativeheadmag.com
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THE AMERICAN CREW ALL-STAR CHALLENGE IS BACK AND READY TO SHOWCASE THE EPITOME OF MEN’S STYLE
Technique. Talent. Trendsetting. Timeless style.You need all of these elements to be crowned one of the American Crew All-Star Challenge winners. The UK and Ireland contestants were asked to perfect their American Crew Menswork methodology – the brand’s definitive technical approach to cutting men’s hair – in order to create two images that represent the ultimate interpretation of the American Crew man. 02 Mister Quarterly
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It’s not just a competition of style or technique. True champions need a passion for both – stylists and barbers are tasked with cutting and styling a male model using American Crew products, then capturing two black and white images. No gimmicks, no props – just talent. Judging panels for the UK and Ireland have selected their national winners, who now move forward to compete in the Global Competition, made up of 40 finalists from around the world.
The global committee will then name the five top competitors as the All-Star Challenge winners for 2020, awarding an all-expense paid trip to Los Angeles to participate an editorial photo shoot alongside American Crew founder, and renowned photographer, David Raccuglia, as well as a cash prize of $5,000. The variety of talent on offer in the UK and Ireland is undeniable. Feast your eyes on the final looks overleaf… Mister Quarterly 03
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THE CHOSEN FEW
KIERAN EVANS JACKS OF LONDON
JOE GOLDEN ROYSTON BLYTHE
GREG BLOOR THE BARBER ROOM
JACK MEAD JACK & THE WOLFE
MEET THE UK S T S I L A N FI
DANILO GIANGRECO DANILO HAIR BOUTIQUE
04 Mister Quarterly
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THE AMERICAN CREW ALL-STAR CHALLENGE 2020 UK AND IRELAND FINALISTS – CHOSEN BY INDUSTRY EXPERTS INCLUDING MR. Q EDITOR AMANDA NOTTAGE, SHOWCASING THE MODERN GENTLEMAN
BARRY KIERAN SIGNATURE HAIR
CIARA MADDEN MARKS BARBERS
ROBERT DONOGHUE STYLE CLUB
STEPHEN FENTON FENTONS BLACKWATER BARBERING
BARRY KIERAN SIGNATURE HAIR
MEET THE IRISH S T S I L A N FI
Mister Quarterly 05
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CRUISING INTO FIRST PLACE “THIS IS THE THIRD YEAR I’VE ENTERED AMERICAN CREW ALLSTAR CHALLENGE. I’VE COME SECOND BEFORE AND THOUGHT THAT WAS A MASSIVE ACHIEVEMENT, BUT TO ACTUALLY WIN AND TO BE REPRESENTING THE UK IS UNREAL. I TRULY CAN’T BELIEVE IT”
UK WINNER
AIMEE MCPHERSON HIDDEN HEIGHTS CREATIVE STUDIO
06 Mister Quarterly
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THE WINNERS OF THE UK AND IRELAND AMERICAN CREW ALL-STAR CHALLENGE 2020
“THIS IS A COMPETITION I’VE STRIVED TOWARDS OVER THE PAST TWO YEARS. IT BRINGS ME ENORMOUS PLEASURE AFTER SO MUCH HARD WORK THROUGHOUT THE YEAR, TO CONCLUDE WITH WINNING THIS PRESTIGIOUS EVENT, THANK YOU!”
IRELAND WINNER
BARRY KIERAN SIGNATURE HAIR
Fancy yourself as a champion barber? Discover more about the American Crew All-Star Challenge at allstarchallenge.americancrew.com and start prepping for 2021 @americancrewuk #allstarchallenge #ASC2020 Mister Quarterly 07
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THE CREW STYLE MAKERS
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STYLED WITH FIBER
Get it now at: AmericanCrew.com
2020/03/16 16:53
THE CREW STYLE MAKERS
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STYLED WITH MATTE CLAY
Get it now at: AmericanCrew.com
2020/03/16 16:54
THE FACES, THE PLACES, THE NEWS, THE VIEWS
Mr. Q
the most unlikely of Inspiration comes to creatives from by Charles Jeffrey. show the sources, no more evident than lead John Vial hair that It was military meets Celtic folk e, texture shap ted gera managed to capture using exag ering is barb r clea it’s le and colour on page 16. And whi feel still e som , tion gina boundless when it comes to ima t the abou all d Rea . hair ’s nervous about the world of men 18. page from ales fem w women educators teaching fello
GET SMART
1. 2. 3.
WHAT ALL BARBERS SHOULD DO THIS QUARTER Enter… The Most Wanted Men’s Hair Specialist category, sponsored by American Crew. What are you waiting for? You have to be in it to win it! Download the entry form at creativeheadmag.com/mostwanted
Discover… Key moments from Creative HEAD’s hallowed history. As we celebrate our 20th birthday, we’re looking back over those two decades to select some of the special moments. Visit creativeheadmag.com
Watch… Mark Maciver (pictured) and Jody Taylor in The Industry documentary and find out how barbering and men’s hairdressing changed their lives. Watch at the-industry.co.uk
YO TO U NE ME ED ET…
welcomes you…
SID SOTTUNG
The Sid Sottung Academy, Nottingham
Describe yourself in five words… Loyal, hard-working, passionate, crazy, spiritual. Outline a working day for you… After a quick coffee, my business partner, Barrie Stephen, and I will have a catch up about our new barber shops in Leicester. Then it’s off to work at the Academy to teach, or taking education on the road to speak at a seminar. I’m also in the process of shooting new content for my barbering training manual, ‘The Art of Barbering.’ What’s exciting you about British barbering right now… The progression of young people starting in the industry. Barbering is finally getting taken seriously and the excitement of opening new barber shops for the next generations to learn and work in is incredible. In fact, we are possibly opening our third (in under a year) in Birmingham soon. But shhh, don’t tell anyone!
If I could change one thing… It would be the influence that Instagram has and those that rely on it to make them famous and successful. The most important thing is providing great experiences – not getting likes or followers. The barber that inspired me is… AB Moler, the godfather of the barbering world. He wrote the first barbering manual and established the first barbering college years ago. Who else should we get to know… Matthew Fleetwood, Kieran Hill, and Jamie Mawby. Right now I’m loving… My Andis Master cordless clippers and Barbarism beard oil from Captain Fawcett. It’s extra special because we created it together. Say hello to me at… @sidsottungacademy @sidsottungbarbershop
ON THE COVER: Aimee McPherson, Hidden Heights Creative Studio, American Crew All-Star Challenge 2020 UK winner
10 Mister Quarterly
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NEW GROOM ROOM BROTHERHOOD
Nashwhite, the award-winning salon group, has revealed the launch of its new grooming parlour, Brotherhood. Located in Royal Leamington Spa, session stylist James Alfie Parr will be heading up the team as salon manager. Nestled within The Neighbourhood, an event space that features a street food market, coffee shop, craft beer seller, and record store, Brotherhood was inspired by traditional premium barbering but driven by high-fashion male hairdressing. Part neighbourhood joint, part gentleman’s club, Brotherhood is the ultimate destination for your grooming needs with some brilliant credentials behind it. Here, craft beer and wellcrafted architectural details meet high-end styling, inspiring playlists and a raft of talent, all served with a relaxed vibe.
FORBES TEAMS UP
ADAM GROOMING IS NYC BOUND With seven barber shops already established in the heart of London, ADAM Grooming Atelier is set to go international with its first salon in New York, opening this month. Founders Esat Kolege and Oytun Pakcan have pioneered an award-winning grooming experience offering their clientele traditional Italian barbering, old-world craftsmanship and English etiquette. The duo said of their fast-growing brand: “We founded ADAM for the contemporary gentleman who works hard, plays hard and lives in a modern city but seeks out classic and timeless experiences.”
Barber Elliot Forbes has teamed up with shaving brand MÜHLE to unveil the MÜHLE Treatment Space, a permanent art-deco treatment and exhibition location on the lower ground floor of its London store. Offering wet shaves, moustache and beard trims, shave workshops and haircuts, the treatment area includes an exhibition of carefully curated shaving relics collected by the Müller family, founders of MÜHLE. These include straight razors from the 19th century, some of the very first double-edged razors, early Gillette models and luxury shaving gear by the likes of Mont Blanc.
GRAND MASTER BASH Tony Haresign, owner of Esquire Barbershop in Fife, is the first in Scotland to be awarded the title of Grand Master Barber. Following a stringent examination, the British Master Barbers Alliance awarded Tony the title. He said of the win: “It has taken a huge amount of hard work and commitment to get to where I am and I feel honoured to be recognised in this way.” After starting out as an apprentice at the age of 15, Tony has worked in men’s hair for more than 30 years. Mister Quarterly 11
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AD1485 Mr Q (Creative Head) MVRCK Ad DK.indd 1
06/03/2020 11:49
NEW MVRCKÂŽ Skin + Beard Lotion shapes and tames coarse beard hair, from light stubble to full grown and everything in between. The rich, hydrating formula moisturizes the face including the skin underneath the beard and other facial hair with a refreshing agave citrus scent.
Find us on
and
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at Paul Mitchell UK
Available exclusively from Salon Success - The Distributor of Choice To find out more visit salon-success.co.uk or call 0845 659 0011
06/03/2020 11:49
ON THE SHELF
BOYS’ TOYS
THE HOTTEST STOCK, TOOLS AND FURNITURE FOR YOUR BARBER SHOP New to American Crew’s ACUMEN range is the Multi-Defense Moisturizing Lotion, which contains SPF 35, a distinctive blend of vitamins, and hyaluronic acid to help protect skin.
RRP £37 americancrew.com
The new sugar skull colour-way design of the Andis Cordless USPro Li is a must-have for any barber. It Designed charges in 90 minutes and to tame and delivers up to two hours of moisturise all non-stop run time. Make beard lengths and no bones about it, it will styles, Skin + Beard make a statement Lotion by MVRCK is with clients. perfect for light stubble to a full-grown bush. RRP £96.95 andis.co.uk RRP £13.95 salon-success.co.uk
New for 2020, the Bluebeards Revenge has launched a trio of eau de toilettes that feature Fudge Packed three signature scents – classic, original Professional with and Cuban. has added quartz to its already for natural RRP £29.99 EACH impressive range exfoliation and tea bluebeards-revenge.co.uk with two new products tree essence to clean, perfect for guys – Matte lather up your clients Hed Mouldable and Curl with the new Reuzel Body Revolution Mist. Bar to give them a fresh and zingy experience. RRP FROM £15.50 fudgeprofessional.com RRP £14.63 reuzel.co.uk
Functional and versatile, the Dainty by Takara Belmont will add a premium touch and enhance your salon grooming experience.
From £1,185 takara hairdressing. co.uk
The new Super Motor Skeleton Trimmer from BaByliss PRO has been designed with detail work in mind, with an exposed T-blade for edging and lining. It also has a zero gap adjustment for total precision.
Not all heroes wear capes! However, if you deck out your clients in this fresh and floral number by Cape Gang they’ll definitely look and feel like an absolute champion.
£30 EACH capegang. bigcartel. com
RRP £90 babyliss.co.uk
14 Mister Quarterly
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THE TRUE ORIGINAL BARBERING ICONS often imitated yet NEVER EQUALLED
+44 (0) 20 7515 0333 takarahairdressing.co.uk
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Images courtesy of Revlon Professional
#TRENDING
CHARLES JEFFREY A/W20
John Vial for Revlon Professional
Described by Charles Jeffrey as a “modern day Scottish sacrifice”, the A/W20 show was a celebration of Scotland’s rich heritage, drawing on the materials and craftsmanship that the country has become known for. Hair lead John Vial, global influencer for Revlon Professional, channelled Charles’s Glaswegian roots to create three characters for the show – Braveheart in the Rain, the Dander, and the Glaedyhoot, which featured pastel-toned wigs creating using a Rick Rack technique. Each of these took up to nine hours to perfect alongside Clare Holmes, creative and artistic educator for Revlon Professional, with the duo using Revlon Professional Nutri Color Creme to create the candyfloss hues. Also added into the mix was the #SuperQuiff, featuring vivid yellow and whiteblonde wigs that were pre-coloured and lightened, then styled using Style Masters Modular 3 Hairspray for a strong runway hold. In contrast to the other high-volume looks, Braveheart in the Rain centred on slicked-back styling for a wet-look finish, created using Revlon Professional Style Masters California Days Glory Days and American Crew Superglue.
16 Mister Quarterly
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SUPPORT STRUCTURE Mental Health Awareness Week 2020 is coming. Are you doing all you can to promote good mental health in your space?
Monday 18 May marks the beginning of Mental Health Awareness Week 2020. It might not be something you’re used to talking about, but it’s a good reminder of how crucial – and in some cases life-saving – good mental health care is. A guide to good mental health business practices can be found at nhbf.co.uk/mental-health.
WHAT TO LOOK OUT FOR A combination of anxiety and depression is the most common mental health problem in Britain, says the Mental Health Foundation. “Look out for warning signs your employees may be experiencing mental health issues,” says Hilary Hall, NHBF chief executive. “These include being unable to concentrate, being irritable or aggressive, being tired and tearful, avoiding social events and being physically ill.”
WHAT THE LAW SAYS Hilary says: “You must treat employees with mental health problems in the same way you treat others. The only exceptions are if they ask for help or if there are clear signs they need it.” As a business owner you have a legal duty to protect your employees from stress at
work, and as part of this you should carry out a stress risk assessment. NHBF members can access a free 24/7 legal helpline for support with this at nhbf.co.uk/ legal-advice.You can find support material and advice for work stress at nhbf.co.uk/stressed-employee.
MAKE GOOD MENTAL HEALTH A PRIORITY There are a number of steps you can take to help ensure the mental wellbeing of your employees, says Hilary. “Raise awareness in the workplace, hold regular one-toone meetings, offer flexible working and keep an eye out for bullying and harassment signals.” Most employees with mental health problems can continue to work with the help of their coping strategies. “Always fully support them,” advises Hilary, “and if your employee does need to take sick leave, stay in contact and keep them up-to-date. This will make it easier for them to return when they are ready.”
FINALLY … Don’t forget to look after yourself! The pressures of running a business can be immense. If you feel you are struggling, get professional help or advice from your GP.
NOT YET AN NHBF MEMBER? FOR LESS THAN 80P A DAY, BENEFITS INCLUDE:
Free health & safety advice
Free 24/7 legal and commercial helplines
Membership helpline for everyday business advice
Free employment and chair renting contracts
You’ll wonder what you did without them nhbf.co.uk/join
JOIN THE NHBF BEFORE THE END OF APRIL 2020 AND QUOTE CHA25 TO GET £25 OFF YOUR MEMBERSHIP FEE
Discover how the NHBF can help you manage the pressures of running a business. For more information call 01234 831 965 or visit nhbf.co.uk Mister Quarterly 17
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THIS WOMAN’S WORK
WITH THE GROWTH IN MEN’S GROOMING THERE’S A BRILLIANT OPPORTUNITY FOR FEMALE STYLISTS, WHETHER THAT’S IN UNISEX SALONS LOOKING TO FILL SPACE IN THEIR COLUMNS OR THOSE WANTING TO SPECIALISE IN GUYS’ HAIR. HOWEVER, SOME FIND THE WORLD OF BARBERING A LITTLE INTIMIDATING. WE SPEAK TO THREE WOMEN WHO ARE TEACHING OTHERS HOW TO CUT IT IN A MAN’S WORLD…
CHARLOTTE ROBERTS
THE BOUTIQUE ATELIER, CHESHIRE “I have a pretty large client base at the salon and about 30 per cent of those clients are gents. It’s a great way of filling the 30-minute gaps you have in your column. In 2018 I won the Men’s Image Award at the L’Oréal Colour Trophy Grand Final and I was contacted by so many female hairdressers, all wanting to know where I learned to cut men’s hair. “The number of hairdressers who just don’t cut men’s hair is huge, predominantly female. I also realised the reason they don’t attend courses and ignore the potential monetary value of men’s hair was that they feel like it’s a totally different industry, and I can see why. But not all male clients want to be in the barber shop environment; many want advice on how to style their hair and to have a conversation with a woman. We shouldn’t underestimate how invaluable that is and we shouldn’t be scared off. “As hairdressers we already know how to section, club cut, point cut, texturise, scissor over comb. Add in the clipper work and you’re good to go; which is what I focus on with my Clipper 101 education. My message to salon-based female stylists who feel like they don’t have a place in that industry is: you do! You don’t have to choose just one.” 18 Mister Quarterly
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RACHAEL FLYNN
FOUNDER, NORTH EAST BARBER INSTITUTE
HAYDEN CASSIDY
BARBER AND ANDIS GLOBAL EDUCATOR “Being a barber in 2020 is amazing. We’re at an incredible growth point. When I look around the room at seminars I see a lot more females wanting to learn and grow. Some might feel intimidated but it’s just as any female would feel in a male-dominated industry. “Barbering has been a tradition for many years and, unfortunately, just like a lot of old traditions, it was a man’s job. When I started I was welcomed into every shop I entered and I was usually the only female in the room – but after I cut one or two people’s hair I let my work speak for itself, only then can somebody judge me. Being focused has led to amazing experiences, such as being an educator and ambassador for Andis. “When female barbers ask for my advice I usually just say ‘focus on you and becoming the best you can be’. Don’t let gender dictate what you can achieve. And if you ever come across a negative comment use it as fuel to prove you’re just as good as anybody else.”
Rachael Flynn
“I started my career in women’s hairdressing as barbering wasn’t seen as a viable career choice – women were expected to do women’s hair. I made the jump to barbering eight or nine years ago, when women still weren’t regularly barbers. “Fast forward to 2017 and I was nominated by my clients for British Barber of the Year – I was the first ever female to be nominated. In the following three years I’ve won awards, travelled the world doing stage shows and session work and got to work on big blockbuster films – I have proved my skills in this male-dominated industry. “I opened my own academy last year. I had previously always found it was men who wanted to train to be barbers – the young guy with tattoos and a snap back were the ones training. But I’ve found that is shifting. “Ninety per cent of my students are female – and they contacted me because of my gender. They want to be where I am and be a strong successful woman, they weren’t intimidated. They knew they wouldn’t be ridiculed in learning a new skills and wanted to learn from someone who has been a hairdresser and wanted to change. Students value my knowledge and some were scared of the patronising attitudes of other academies – they want someone to say ‘it’s okay, you can compete in a man’s world’. And now, with more young women coming up through the ranks, it’s not a male-only profession any more. “I fell in love with barbering the first time I picked up a pair of clippers. It’s a badge of honour and most definitely the coolest job I know. I love the skill of not messing hair up when you only have 2mm to play with.”
Mister Quarterly 19
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E V I T A N R E T L A Y OF WA
E F LI ND EET CULTURE A R ST H IS IT R B ASSIC BOOK KINS FUSES CL T A W D E T R UP THE RULE E A L E A T . D N K -S LT A CES ITY TO CREATE TY’S DIFFEREN GENDER FLUID IE C O S N R E D O EM AND CELEBRAT ERHOLDT
Y BY FRANK H
PHOTOGRAPH
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Hair by Dale Ted Watkins (@daletedwatkins). Styling by Scott Humphreys (@shhumphreys). Production by Danny Opoczynski. Photography by Frank Herholdt (@frankherholdtstudio)
SHOP TALK
POLE POSITION BOOM BARBERS
Scott Williams
A SMOOTH SERVICE WHERE THE TEAM WORKS HARMONIOUSLY TO CREATE A SYMPHONY OF STYLES – IT CAN ONLY BE BOOM BARBERS IN EDINBURGH Having started in ladies hair back in the ’80s, Boom Barbers founder Scott Williams was inspired by the personalised touch, something that seemed to be missing from the men’s barber experience. On his return to Edinburgh in 1999, having explored the hair scene in top salons from Paris to Australia, he opened up Boom Barbers to create the perfect blend of salon and barber shop: “Something cool, a manly environment but not overtly laid back, you know?” Music played a huge part in the design and vibe of Boom Barbers from day one, but Scott’s true focus was the quality being delivered. “How to give people the correct haircut rather than just cut hair shorter,” he says. “That’s what makes you stand out.” With seven shops now spread around Edinburgh, maintaining reputation and quality is something Scott monitors closely and it’s clearly working. He’s proud Boom Barbers doesn’t appear to have a singular client type, appealing to men across all spectrums. “We have kids having their first cuts, and I go around to one client’s home as he’s 100 years old.” He’s also been keen to stay close to the community, from being one of the first shops on board for Movember to giving haircuts to the homeless. As for how Scott keeps the branding across the seven sites consistent, he takes a familial approach. “It’s like seven brothers,” he explains. “You have a shared surname, even if you’re not all dressed the exact same, or speaking the same.” He’s created partnerships with staff who have come up through the group to open the new sites. Boom Barbers already has its own select product line, and education is something Scott is keen to push forward with. “Training is not just technical ability. It’s communication, it’s how to have a consultation, how to deal with people. It’s a great job, very rewarding.”
22 Mister Quarterly
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OPEN FOR ENTRY! CREATIVE HEAD’S MOST WANTED AND THE IT LIST AWARDS CELEBRATE THE MOST EXCITING AND ACCOMPLISHED TALENTS IN UK AND IRISH HAIRDRESSING. WILL YOU SEE YOUR NAME IN LIGHTS IN 2020? #MWIT20 �CREATIVEHEADMAG
MWIT20 MWIT 2020
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SELF/STYLED is our creative hub for freelance pioneers, trendsetters and male grooming mavericks. Whether you’re juggling time in a barber shop with freelance work, rent a chair or have struck out on your own, SELF/STYLED is here to provide you and the freelance community with advice, resources and inspiration
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SPRING/2019
FOR SALON OWNERS & MANAGERS
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NEW RULES: Have fun
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SIGN UP FREE UNTIL 31 JULY KEEPING YOU INFORMED AND INSPIRED DURING THESE DIFFICULT TIMES
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One to another Created and shot individually to form a fusion of different finishes, Unicus from the STIL Creative Team is inspired by unique and original fashion styles PHOTOGRAPHY BY ALEX BARRON-HOUGH CREATIVE HEAD
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HAIR The STIL Creative Team. MAKE-UP Katie Moore. STYLING Jamie Russell
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This page – left, shirt: Our Legacy. Knit: Uniqlo. Stockings: Happy Socks. This page – right, Shirt: Hope. Knit: Uniqlo. Opposite page, left – sweater: Our Legacy. Trousers: Hope. Boots: COS. Earrings: Ioaku. Opposite page – right, hair clip: Ia Bon. T-shirt: Ida Klamborn. Trousers: COS. Stilettos: Notion of Form
HAIR Kollektivet Kai – Annie Ankervik, Sofia Geideby, Josefin Gligic, Hillewi Gottfridsson). STYLING Anna Sundelin. MAKE-UP Pari Damani @AGENT BAUER. MODELS Cassandra, Adiam, Edvarda @MIKAs
In this hazy dreamscape from Kollektivet Kai, the hair benefits from a playful touch, paired with a fashion and beauty story that invites you through the looking glass… PHOTOGRAPHY BY NINJA HANNA CREATIVE HEAD
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In love with this, created using @schwa rzkopfp rouk #Chro maID
All smiles with some of my #SKPCollective fa mily @alixm aher-creative colour @choppycut10 Styli ng in motion to creat e a big and beautiful blowout
In the
But first… coffee! Always on brand @schwa rzkopfp rouk
frame
On location assistin g @ishok ahairan dbeauty salon manag er @apilichos
#SKPCollective team member and assistant at Ishoka Hair & Beauty, Justin Mackland (@justinatishoka), snaps away SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!
It’s ALWAY S happy hour with these deliciou s tequila sunrise shades!
A look back to my first ever collection, ‘Prelud e’
#TBT to showca sing hair trends to the beautif ul ladies of @killerh eelsabe rdeen 90
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Caught on ca mera filming a little something for Insta
#BTS assistin g @auste nthoms onhair with a shoot for Y ouTube CREATIVE HEAD
18/03/2020 13:24
WATCH CREATIVE HEAD VIDEO MADE BY US… ESPECIALLY FOR YOU
PRESS PLAY> TOP HAIR ARTISTS FROM AROUND THE WORLD
On set and in action
CREATIVE HEAD EVENTS
Most Wanted & The It List awards… Featured Artist Live… Salon Smart… The Coterie: In Session…
NEW TRENDS, NEW IDEAS Expertly created, beautifully filmed and ready to watch
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NEW INOA GLOW FOR A NEUTRALISED FINISH & EXTREME LUMINOSITY. POWERED BY OIL. AMMONIA FREE
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