PAINTERS

PLAY WITH GLOW

THE DEMAND FOR GLOWING FINISHES IS ON THE RISE. BECOME A BEACON OF POSSIBILITIES WITH INOA GLOW SHADES FROM L’ORÉAL PROFESSIONNEL

FOR 2020 IT’S ALL ABOUT that supernatural glow. Fresh, subtle variations on natural shades with a healthy-looking, refl ective quality are a booming business proposition. While there will always be a place for lovers of adventurous colour, a signifi cant portion of your colour business will always be the creation of beautiful, wearable hair.

Building on the success of the Majirel Glow launch last year, L’Oréal Professionnel is bringing the same luminosity and ultrawearable colour to INOA.

INOA Glow is where L’Oréal Professionnel’s Glow technology meets indulgence. It’s everything people already love about the Glow fi nish and technology – brilliant neutralisation and luminosity – now combined with the INOA diff erence: ammonia-free colour for a pleasant smell and optimal scalp comfort.

INOA Glow off ers a palette of nine shades, from ashy to iridescent and mocha. All shades preserve the hair’s natural transparency, allowing for more natural and luminous results. INOA Glow lifts and neutralises at the same time, revealing incredible light refl ection, while always respecting the naturally enhanced eff ect from INOA colour that hairdressers and clients love. BEFORE

AFTER L.28 CHERRY SAND

Light Ash Gl

MEET THE GLOW-GETTERS THE INOA GLOW CLIENT COULD BE SITTING IN YOUR CHAIR ALREADY

As ever, beauty trends are cyclical in nature and we’ve returned to clients investing in a more naturally perfected look. Skincare sales are overtaking make-up sales, and clients are seeking new opportunities to enhance their natural beauty and colour.

There are so many colour opportunities to discuss with clients. Clients looking to rejuvenate their hair in a subtle way, cover a smattering of greys and see a boost in healthy shine can relax knowing that the shades have an ultra-natural fi nish. Younger clients, looking to take their fi rst steps into colour can be reassured with the ammonia-free formula and glossy fi nish. Colour lovers can experiment with endless mixing potential.

Millennial and Gen Z clients are open to having that conversation with you, to explore the possibilities of hair colour beyond simply lightening or balayage. For the increasingly clued-up customer, INOA could be that initial step into becoming a Glow and colour convert. The natural-looking results are perfect for fi rst-time colour clients, those who previously coloured but have lapsed and those who want a refresh in between balayage appointments. The ammonia-free colours have a new and improved texture which off er incredible light refl ection, cool tones and translucency to sell colour as an enhanced natural fi nish.

INOA Glow uses the same Oil Delivery System (ODS) that INOA colourists love, with the combination of the Glow innovations sparked by Majirel Glow. INOA Glow can give your colour menu a fresh lease of life. BEFORE

AFTER L.21 FROZEN ROSÉ

Light Iridescent Gl

AFTER D.13 TAUPE LESS + L.13 TAUPE LESS

Light Golden Gl

BEFORE

Let your clients try out INOA Glow colours with zero commitment. Download the Style My Hair Pro app for real-time digital transformations and colour inspiration

Max Mara

The f ecast S/S20 House of Holland GCDS Bora Aksu

AS EACH SEASON DAWNS, NEW TRENDS AND TECHNIQUES ARRIVE ON THE RUNWAY, FILTERING THROUGH INSTAGRAM VIA EDITORIALS AND INTO THE SALON. WE ASKED TOP HAIR COLOURISTS TO IDENTIFY THE THREE MOST EXCITING COLOUR TRENDS FOR S/S20, ENABLING YOU TO RECREATE THE LOOKS LIGHTING UP SOCIAL MEDIA FOR CLIENTS. IT’S TIME TO BRUSH UP YOUR COLOUR KNOWLEDGE AND TAKE YOUR TREND KNOW-HOW TO THE NEXT LEVEL

Erdem Molly Goddard Paula KnorrRose Danford-Phillips at On|Off

Sweet treaʦ

Smiths Salons

Charles Worthington

ASP Affi nage Salon Professional

TIGI

PRODUCTS Infuse My.Colour, ASP INFINITI b.Brown, L’Oréal Professionnel Majirel, ALFAPARF Milano Precious Nature , Wella Professionals Koleston Perfect ME+ Pure Naturals

DAKS Schwarzkopf Professional

THE TREND CHOCOLATE BOX From gooey caramels and praline mousses to rich cocoas and dark ganache, there’s a sweet treat of inspiration for every head of hair this season. “Tones ranging from buttery blondes to mocha brunettes work together to create a rich colour,” says Katie Hale, head of colour at Charles Worthington. “The chocolate box trend encompasses a range of super-healthy, shiny and multidimensional chocolate tones from white chocolate to dark cocoa,” agrees Adrian Paoluccio, colour artist at Smiths Salons in Soho. “I normally use freehand techniques with a combination of strand lights to achieve these natural looks, and always fi nish with a glossy toner by Schwarzkopf Professional.” Clients with fi ner hair will love this look, as the diff erent tones can give the impression of added volume. “The multidimensional colour will make hair seem thicker and healthier,” says Krysia Eddery, Aveda colour ambassador and owner of Perfectly Posh Hair. “Toasted blondes, with fl ecks of darker shades throughout give a super blended fi nish.”

This trend has a natural feel too, according to Kerrie O’Reilly, TIGI European technical director. “For brunettes, the key is not to oversaturate,” she says. “Add depth and dimension to create movement and step away from a fl at, block colour.”

The beauty of this trend is creating a bespoke look. “We will see lots of colour placement to frame the face, and contouring layers to complement skin tones,” says Tracy Hayes, global head of technical training at Fudge Professional. “Each technique and placement will be individual and will send the message that this is expensive hair.” colour,” says Katie Hale, head of colour at Charles Worthington. encompasses a range of super-healthy, shiny and multidimensional chocolate tones from white chocolate to dark cocoa,” agrees Adrian Paoluccio, colour artist at Smiths Salons in Soho. “I normally use freehand techniques with a combination of strand lights to achieve these natural looks, and always fi nish with a glossy toner by

Wella Professionals

THE TREND SKY HIGH Heads will be in the clouds this summer – from the soft pinks of sunrise and the bright cobalt of midday through to burnt sunsets and shimmering twilight tones, this sky-inspired palette is fresh and adaptable.

“Pantone’s Colour of the Year for 2020 is Classic Blue – a shade reminiscent of the sky at dusk,” says Steph Peckmore, colour manager at Bad Apple Hair. “It’s said to symbolise what’s coming next – the future, the unknown and a new decade. It’s an interesting choice, and one that will undoubtedly fi lter through to hair.”

“I have used blue skies as a source of inspiration for some recent creative colour work in the salon,” explains Sarah Black, colour expert at Linton & Mac and The It List It Girl 2019. “Adam Reed brought out the denim hair trend a few years back, and last year we saw more aqua tones – this year is changing again into more true blues.”

Neil Barton, owner of Neil Barton and Goldwell ambassador, suggests that the pale colours associated with dawn are another way to tap into this trend. “I defi nitely think muted pastel tones will be popular in 2020,” he says. “Think softer tones that fade beautifully like peaches, lilacs and dusk-like pinks. These are the perfect shades as we move into spring.” And for the more wary clients who want a low commitment way to tap into this trend, Aveda off ers a range of services called Lightwaves. “The tonal quality of these trends will suit every skin tone,” says Joe Hill, lead colour educator for Aveda UK. “From cooler mink-like dusk tones through to warmer bright daylight tones, there is a shade to suit every need.”

PANTONE Classic Blue Dawn  dusk

Stil Salon

Aveda

Bad Apple Hair

evo fab pro

PRODUCTS Staino by evo fab pro, Paul Mitchell The Demi, TIGI Copyright Colour True Light Freestyle Blonder, Aveda Full Spectrum Vibrants, Goldwell Elumen Play, JOICO Color Intensity Pearl Pastel

Bleach London

S iking  t

Mimi Wade

Slunks

PRODUCTS Revlon Professional Revlonissimo Cromatics, Redken Shades EQ Gloss, Schwarzkopf Professional Chroma ID, Fudge Professional Head Paint, Guy Tang #mydentity Robert Eaton for Wella Professionals

Fyodor Golan

THE TREND HEAVY CONTRAST The ’90s are undoubtedly here to stay. It started with chokers and sportswear, and now blocky, high contrast hair is having a moment. Play with root stretches, chunky highlights and statement sections for a look that’s equally retro and modern. “This trend was huge in the late ‘90s when the likes of Gwen Stefani and Christina Aguilera were brave enough to wear it,” explains Warren Boodaghians, head of technical at HOB Salons and Academy. “Clients can go strong and bold with the colour placement or alter the contrast between dark and light by going softer for a more delicate fi nish.” The crowd visiting Bleach London regularly request statement colour at the front of their hair. “It’s a nod to the ’90s but it gained popularity with designer Mimi Wade,” says Bleach founder Alex Brownsell. Combining these colours with a carefully chosen cut can elevate the look further. “This can suit a more simplistic and structured shape along with anyone who wants to make a stronger statement with colour,” says Wella UK and Ireland technical director Robert Eaton. “It’s all about research and looking into some of the shapes and colour placement used, while at the same time giving it a modern and more current twist.” Anne Veck, owner of Anne Veck in Oxford, points out that this trend can be adapted for a gentler look. “Britain is going to go crazy for contrast hair à la Cruella De Vil, but it doesn’t have to be as stark as her look,” she says. “Subtler colouring will become more widespread. Use a centre parting with a half-half look for striking eff ect.” stretches, chunky highlights and statement sections for a look that’s equally retro and modern. late ‘90s when the likes of Gwen Stefani and Christina Aguilera were brave enough to wear it,” explains Warren Boodaghians, head of technical at HOB Salons and Academy. “Clients can go strong and bold with the colour placement or alter the contrast between dark and light by going softer for a more delicate fi nish.”