THE FORECAST

Violeʦ are blue…

DIVE A LITTLE DEEPER INTO COLOUR WITH NEW VIOLET AND BLUE SHADES FROM PAUL MITCHELL PROFESSIONAL HAIR COLOR’S THE DEMI

JUST WHEN YOU think you know what you can achieve with demi-permanent hair colour, something comes along to expand your colour horizons.

Five new Violet and Blue shades join the already successful line-up of The Demi from Paul Mitchell Professional Hair Color to off er true violet and blue ash undertones, ranging from cool blonde to rich blue-black.

Three bottles of Paul Mitchell The Demi are sold every minute worldwide, and it’s not hard to see why. These intermixable formulas can be used to create unique shades, or be used alone for shiny,

vibrant and healthy-looking fi nishes. The smooth gel consistency off ers gentle, no-ammonia colour deposit for rich colour results that last up to six weeks.

The new shades span the spectrum between delicate violet and deepest cobalt, perfect for tapping into Pantone’s trending Colour of the Year, Classic Blue.

COLIN CARUSO, ARTISTIC DIRECTOR OF PAUL MITCHELL PROFESSIONAL HAIR COLOR, SHARES ADVICE ON HOW TO STAY ON TOP OF THE TRENDS WITH THE DEMI VIOLETS AND BLUES

PAINT: The Demi shade off ering is expanding with the addition of the Violets and Blues. What can we expect from these new shades? Colin Caruso: You can expect the same healthy shine, vibrant saturation and fl uid consistency you always get from The Demi. These tones are on-trend and they work right out of the bottle! Add them to any shade (except for Muted Metallics) to add coolness and depth to any formula. Get creative and see where it takes you. Don’t be afraid to swatch – swatching is key. Also, a capful can go a long way on lighter tones to create innovative new blondes.

PAINT: What other colour trends can we expect to see this year? CC: We will continue to see cool, pale blonde tones inspired by nature. Even matte green undertones on blondes will trend. Guests want an element of individuality, but also like the idea of ‘natural’, especially in blondes. Red-brown hybrids will continue to rise. Jade green and metallic blue-blacks will trend at deeper levels. Blues, greys and taupes are still on-trend as well, with a balanced palette of colours to avoid looking silver. Either way, healthy-looking hair is always trending!

PAINT: How can stylists adapt these trends for their everyday guests? CC: It’s good to be prepared. Swatch formulas to test and be ready for trends before they come into the salon. Nothing is worse than trying to fi gure out how to do a new trend on a fi rst-time, paying guest. Use your social media channels to attract guests who are willing to wear these new colours and get to work. Practice makes perfect.

AINE CARTY THE EVENT: Redken Symposium

THIS CHANGED my life YOUR CAREER CAN TRANSFORM IN A MOMENT – A DISTINCT BEFORE AND AFTER, WHERE THINGS WERE NEVER THE SAME AGAIN. THESE COLOURISTS ALL HAD MOMENTS AT EVENTS OR THROUGH EDUCATION THAT PROPELLED THEIR CAREERS TO NEW HEIGHTS… IS YOUR MOMENT NEXT? “Redken queen Sheri Doss had an Instagram post looking for people to share their story and personal experiences about what Redken meant to them. I reached out and honestly never thought any more of it. Fast forward a couple of months and I found myself at the Redken Symposium in Las Vegas, representing Ireland as a brand ambassador on an international stage for the opening show. I was completely over the moon at the opportunity. The hard-hitting moment for me was being on stage with three other ambassadors, seeing our faces on a gigantic screen.

“The impact on my career was incredible. It helped to raise my profi le and grow my following within the industry, headlining masterclasses and facilitating seminars. I’ve had colourists and stylists DM-ing me for formulas or advice on a certain look or shade, hairdressers wanting selfi es, even a young mum telling me I had inspired her. It was an incredibly humbling experience.”

JORDANNA COBELLA THE EVENT: Wella Professionals Master Colour Expert programme

“Before completing the Master Colour Expert programme I felt as though I was colouring blindly. I had my favourite goto shades and didn’t take advantage of the full colour portfolio due to a lack of in-depth knowledge on product technology. I was very comfortable with most colouring services, but when it came to colour correction, I would have a lot of unanswered questions and fi nd myself in situations I did not anticipate.

“Knowledge really is power, and the course helped me answer the why as well as the how. I can now predict every potential scenario for colour and my experience and skill set has improved dramatically. There were so many lightbulb moments along the way.”

NEIL BARTON THE EVENT: Goldwell Color Zoom Challenge

“I was the fi rst ever UK winner of the Goldwell Color Zoom Trophy in 2010, winning the Creative Category in Paris, which was incredible. The win really did enhance my career and opened up so many opportunities. It got my name out there as being a great colourist, and now I travel the globe with Goldwell and share my skills, knowledge and expertise with hairdressers all over the world. “I was honoured and surprised when I received the Global Zoom Hall of Fame trophy in 2018 in Toronto – the award is given to a person who maximises their win at the Color Zoom Challenge, someone who has developed their career and has mentored people throughout the Goldwell network. It was proof of how that initial win has played a huge part in my career.”

SINÉAD KELLY AND VAS MIKELLIDES THE EVENT: L’Oréal Colour Trophy

“It’s one thing to win the L’Oréal Colour Trophy Grand Final once, but going in the second time, the biggest thing for us was to implement the techniques we had in mind. The fact that we won – again – gave us a whole new platform. We were invited to showcase at L’Oréal Colour Congress, which was our fi rst time presenting there. It’s something we’re considering doing more of in the future as we had some people asking us about courses.

“The win also profi led the Sinéad Kelly salon a lot more. The fi rst win – especially being a small, independent salon – can almost seem like an anomaly. Most people who have won the competition just tick it off the list and move on, but it really cemented our position. The pressure was quite high to try again, we went with what we wanted to do because we could try something a bit left fi eld, something you might not normally consider for a competition like this. Winning it twice also made a big diff erence with our clients, on a consumer level. It proved who we are, and validates the prices we charge.”

Have you heard about Goldwell’s brand new Global Creative Awards? Find our Colour Contest Cheat Sheet with all the details on creativeheadmag.com/paint

MARK LEESON THE EVENT: Most Wanted Colour Expert Award

“A massive turning point in my colouring career was winning Creative HEAD’s Most Wanted Colour Expert – in 2010 and 2014. To say I was delighted is an understatement, and to be recognised for my passion was, and is, so rewarding. On a business level it helped us to grow and open new salons, gain column inches, and employ dedicated team members, along with shoots, education around the world and events.

“It really validated our colour expertise. I realised 20 years ago that colour was, and continues to be, the core of my business. I knew I wanted to have true mastery of colour – and in particular, perfecting blondes was my goal. Anyone can lighten hair but it’s what you do with it afterwards, and toning for me is still where my team and I excel.”

Are you the next Most Wanted Colour Expert? Go to creativeheadmag.com/mostwanted

VIBRANTLY HAPPY WHO SAYS NATURALLY-DERIVED COLOUR CAN’T DO VIVID? LET US BRIGHTEN UP YOUR COLOUR BAR WITH FULL SPECTRUM VIBRANTS FROM AVEDA

THERE HAS NEVER been a more exciting, playful and experimental time for hair colour (thanks Instagram!), or a time when consumers have been more concerned with sustainability and the impact of the choices they make.

But the perception has long been that if a product is naturally derived, its performance suff ers. And colourists need to know they will get the results that they need delivered, every time. Well, salon colour’s getting brighter.

Full Spectrum Vibrants from Aveda is a semi-permanent treatment hair colour palette of intense shades that can be mixed to create a spectacular spectrum of results, from sheer and translucent to opaque and vivid… with no developer needed! Because this line-up is 95 per cent naturally derived,* Full Spectrum Vibrants provides instant shine and nourishing condition, thanks to its signature blend of protective plant oils and plant-derived ingredients.

By fusing a conditioning blend of certifi ed organic plant oils, including kukui, sunfl ower, castor and jojoba, this colour range helps improve the condition of damaged hair and provides radiant shine that will look killer under a ring light! With a brilliant 11 shades to choose from, you’ll know you can fi nd the perfect shade for your colour-loving but eco-conscious client. This is vivid colour, naturally derived, that delivers. The future just got a whole lot brighter…

FULL SPECTRUM VIBRANTS – WHAT YOU NEED TO KNOW • Smooth consistency = easy application, thanks to corn-derived solvents • No nasty aroma as certifi ed organic ylang ylang, petitgrain and ginger deliver a fl oral, spicy fragrance • There are no synthetic glycols, silicones, phthalates, parabens, mineral oil, oxidative dyes or ammonia in the formula