Violeʦ are blue… DIVE A LITTLE DEEPER INTO COLOUR WITH NEW VIOLET AND BLUE SHADES FROM PAUL MITCHELL PROFESSIONAL HAIR COLOR’S THE DEMI JUST WHEN YOU think you know what you can achieve with demi-permanent hair colour, something comes along to expand your colour horizons. Five new Violet and Blue shades join the already successful line-up of The Demi from Paul Mitchell Professional Hair Color to offer true violet and blue ash undertones, ranging from cool blonde to rich blue-black. Three bottles of Paul Mitchell The Demi are sold every minute worldwide, and it’s not hard to see why. These intermixable formulas can be used to create unique shades, or be used alone for shiny, vibrant and healthy-looking finishes. The smooth gel consistency offers gentle, no-ammonia colour deposit for rich colour results that last up to six weeks. The new shades span the spectrum between delicate violet and deepest cobalt, perfect for tapping into Pantone’s trending Colour of the Year, Classic Blue.
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