Creatives for Climate 2023 Impact Report

A roadmap for creative climate action

IMPACT REPORT 2023

Creatives for Climate

Activating climate leadership within the creative industries.

Creatives for Climate is a nonprofit global network using creativity to take climate action.

The network spans 30,000 strong – including entrepreneurs, employees and ethical agencies – working towards a world where the advertising, marketing and PR industries drive climate solutions.

Our mission is to activate climate leadership within the creative industries and we do this by mobilising change-agents, advancing industry collaboration, and supporting climate solutions to scale.

Our three critical areas of action:

The Hub Movement Building Courses

Building a movement of creatives taking climate action and learning new skills to drive change.

Championing frontrunners to drive environmental action across the industry. Industry Alliance

Ethical Agency Alliance Climate Solutions

Connecting climate partnerships to creatives to co-create solutions.

Activations

Table of Contents

Bridging the climate creativity gap

“As the urgency of the climate crisis intensifies, so too does the need to accelerate the adoption of solutions to meet the changes that lie ahead.”

Learn how we turn ideas into action, science into stories and despair into hope in this chapter.

Foreword

The creative industries have been selling us lifestyles of consumption and building legitimacy for the world’s worst polluters for decades, but their potential to drive widespread positive change is unparalleled.

Our plan is to bridge that gap.

When redirected away from promoting pollution and towards accelerating solutions, creativity can turn science into stories, mobilise citizens into movements, and drive positive social tipping points to accelerate systemic change.

The EU’s climate service has confirmed that 2023 is the first time global warming has exceeded 1.5C degrees across an entire year. To mitigate the worst effects of a warming climate, and to ensure a more just and regenerative future, transforming the role of the creative industries has never been more urgent.

At Creatives for Climate, we are building a movement to bridge the creativity gap in climate action. Our network spans entrepreneurs, employees and ethical agencies and our programme areas across upskilling, industry change, and building an intersectional movement, is gaining pace.

Today, we are a community of more than 30,000 across our channels and 3,800 on our collaboration Hub. We have developed a suite of educational tools and courses, launched a growing industry alliance, and led creative actions in support of climate solutions that have reached millions.

As the movement grows, it is heartening to witness the rise of talent withholding their work from destructive industries, starting with fossil fuel industries as the worst offenders.

A recent Kite survey across 15 major industries revealed that 8 out of 10 are ready to take action on climate change in their workplace and we believe there is so much more that can be done to drive a more ethical industry forward.

We continue to hear the rallying cry from those who possess the solutions - climate organisations, scientists, and academics - seeking more effective and creative storytelling scale, and we are excited to continue to pioneer ways to bridge this gap.

We have been building a programme to drive solutions at scale and I’m so excited to share it with you in this report, along with our newly established Board of Directors, Advisors and global team.

I thank you for taking the time to read about our efforts and ambitions. If you are inspired to join us in our mission, we are actively looking for funders, collaborators and enablers who want to partner with us to supercharge these efforts going forward.

Sincerely

FOUNDER

Lucy von Sturmer

The need for change

The data tells us that the industry is in drastic need of transformation, and that creatives are ready to leave dirty careers behind…

A recent KPMG survey showed that 1 in 5 respondents have turned down a job offer because the company did not align with the applicant’s values.

This is backed by a 2023 Kite Insights report revealing 83% of employees say they want to act on climate at work, and 70% say the ability to act on climate at work is important to their motivation and well-being

Meanwhile the state of the industry reveals that 40% of UK marketers say they don’t have the qualifications needed to effectively communicate sustainability (CIM, Oct 2020)

Misinformation has emerged as the single top global risk according to the World Economic Forum’s (WEF) Global Risks Report 2024.

As the 2023 Net Positive Employee Barometer report concluded that “businesses were sleepwalking into an era of conscious quitting” with half of respondents in the US and UK leaving their job if the company’s values were not appealing.

20% 83% 40% 50%

“I turned down a job offer because the company did not align with the applicant’s environmental values.”

“I’m ready and willing to take action on climate change in my workplace.”

“I don’t have the qualifications to effectively communicate sustainability.”

“I would leave their job if the company’s values were not appealing”

Our vision is a world where creativity is used in service of climate solutions. Our mission is to activate climate leadership within the creative industries.

Movement Building

Building a movement of creatives taking climate action and learning new skills

How we do this

We are focussed on three critical areas of action:

Championing frontrunners to drive environmental action across the industry. Industry Alliance

Solutions

Connecting climate organizations to creatives to co-create solutions.

The Hub

Courses

2

Understanding our impact

Second summit

Creatives for Climate grows as an online network and comes together for a second in-person summit, under the theme of ‘Action Works’ where frontline climate solutions such as Reclame Fossielvrij are invited to pitch their solutions.

The network jumped in to support a ban calling for fossil fuel advertising across Amsterdam, which is later passed.

Creatives for Climate is born, kicking off with a Summit of 150 industry leaders held at Patagonia’s HQ in Amsterdam.

Creatives for Climate issues its first open brief, calling for creative support for the Fridays for Future Strike, leading to over 200 submissions and 20 agencies, including the ADCN Dutch club for creativity, join to declare a climate emergency.

COVID-19 accelerates the move from an in-person collective to an online community and the Creative Hub is launched.

Collective creative campaigns in support of climate organisations continue with NGO ‘For The Love of Bees’ calling for support to drive a campaign to influence local policy-makers to ban Glyphosate—a known carcinogenic—used by the Auckland City Council. The campaign features on billboards across the streets across New Zealand and is successful. later passed.

First summit

Launch of The Hub

Third summit

Creatives for Climate becomes a global non-profit entity and receives its first grant to formalise and scale. The Creatives for Climate Academy is launched, providing courses and tools to help creatives transition to climate positive work and challenge the rise in vague and misleading environmental claims.

A campaign is launched with Greenpeace to ban fossil fuel advertisements and Creatives for Climate holds its third annual summit bringing together 200+ creative leaders to spotlight the need for industry divestment from fossil fuels.

COVID-19 accelerates the move from an in-person collective to an online community and the Creative Hub is launched.

Creatives for Climate launches a pathway for change to certify individuals and agencies taking climate action and launches The Ethical Agency Alliance bringing together frontrunning agencies to drive industry collaboration.

Collective creative campaigns in support of climate organisations continue with NGO ‘For The Love of Bees’ calling for support to drive a campaign to influence local policy-makers to ban Glyphosate—a known carcinogenic—used by the Auckland City Council. The campaign features on billboards across the streets across New Zealand and is successful. later passed.

A global Chapter is launched to drive creative action on the ground, activating across eight countries and bringing together over 500 creatives in person.

The Creative Hub hits 3000 members and continues to grow as an accelerator in creative climate action.

Creatives for Climate continues driving creative campaigns with climate solutions.

The Greenwash ‘Swatch’ educational tool developed with Planet Tracker is launched at Cannes Lions, capturing the attention of global media and reaching an audience of two million.

A follow-up campaign is launched to support the work of the Fossil Fuel Treaty organisation at COP28, driven in collaboration with over 200 leaders and 13 agencies.

Launch of Ethical Alliance

Launch of Academy

4100+

members join the Hub and sign our commitment

40.000+ 10x 500+

followers across social media and newsletter

3000+

free online learning events with climate partners attended by professionals take the Greenwash Watch Training professionals

550+

creatives reached during 8 in-person international events

11

agencies kickstart the Ethical Agency Alliance to pioneer new standards across UK, Denmark, USA, Turkey, Norway

>2 million people reached through media impact

Tackling Greenwashing at COP28

13

Launch of the Greenwash Swatch Tool

15 media features and downloaded more than 1000x

230 participate in our creative campaign at COP with the Fossil Fuel Treaty, reaching over individuals directly. agencies creatives

77.000

How we create change

Creativity is critical to addressing the climate crisis, providing the connection, understanding and motivation needed to inspire action at a global scale.

Yet many climate campaigns struggle to cut through, often relying on traditional tactics, complex data, and narratives that spark fear.

We need to bridge the gap between creativity and climate action.

To do that, we are dedicated to solving three key challenges:

Building a movement of creatives learning new skills to drive change.

Championing frontrunners to drive environmental action across the industry.

Connecting climate organizations to creatives to co-create solutions.

The Hub Movement Building Courses

Movement Building

THE CHALLENGE

How do we make it easier for talent to leave polluting careers and ensure the creative industry has the capacity to lead on climate solutions?

OUR SOLUTIONS

The Hub

Movement Building

The Climate Academy

Global Chapters

Through a global Hub, supporting membership, pracademic courses, and a global chapter model we have created a pathway for change for creatives to become global climate leaders.

The Commitment

We are a community united by our shared values. Our members join by making a commitment to embrace …

As a community we are guided by our shared commitment to embrace:

Active participation

We commit to shaping the change we seek, bringing ideas, solutions, and energy to drive climate action efforts forward.

We commit to practising radical collaboration to solve challenges no single person, agency, organisation can do alone.

Solutions

We commit our creativity to paint a picture of what we are fighting for, not just what we’re fighting against. Collaboration

Intersectionality

We recognize the intersectional nature of the challenges we face and commit to social justice as part of taking a systemic approach to climate action.

Divestment from destruction

We believe that “creativity for good” can only exist alongside a commitment to divest from working with big polluters, starting with fossil fuel clients.

Creatives

for

Climate

Commitment — signed by,

The Hub

The Hub is the world’s leading creative climate network spanning independents, entrepreneurs, employees and climate leaders. It brings creatives, agencies and climate organizations together to share, learn and collaborate to drive climate action forward.

On the Hub, you can gain new skills, share research, reports or calls to action, find climate jobs, work on projects, and meet new people.

Access to The Hub is free and there is a supporting membership for those looking for extra support - and, who want to support our efforts as a non-profit.

Everyone is welcome to learn faster, together.

How can I use my platform, power and influence to drive change?

Help! I can’t figure out if my potential new clients are goodies or baddies!

4100+

Members engaged

125+

Hub is the perfect place for you if you’re asking:

How can I grow my network?

How can I learn and lead with others?

How can I break free from business-asusual?

How can I make a positive impact in my workplace?

How can I design a career and a life that is aligned with my values?

140

Events shared by members jobs and opportunuties shared Interractions made

1000+

Hub Membership Options

A free and open platform to network and share

Open Hub

Open access to take action and connect.

Introduce yourself to the 4100+ network

Post and access opportunities, events and calls for help

Join welcome calls to meet value-aligned professionals from across the globe

Stay up to date with current ideas, issues, research and reports

An option to accelerate your creative impact

Supporting Membership

A membership to gain extra support, support the movement and learn and grow.

Everything in the open access as well as

Access the starter course on anti-greenwashing

Access the landmark training ‘communicating climate change’

Access a curated library of 20+ learning webinars on climate communications

Join monthly community sessions

Join global chat rooms and become a community leader

Showcase your work and spotlight your story

Support climate action by funding the movement

And so much more....

The Academy

Our academy provides pathways for creatives to upskill for the climate.

We take a pracademic approach to designing learning trajectories pairing academic theory with practical frameworks from leading professionals working in the field from our community.

Academic Partnerships

In 2023, Creatives for Climate conducted training with the Centre of Expertise for Creative Innovation (CoECI), representing four universities: the Amsterdam University of Applied Sciences, the Amsterdam University of the Arts, Inholland’s Sustainable Media Lab, and the Gerrit Rietveld Academy.

Communicating Climate Change Greenwash Watch Sustainability Marketing Positioning Your Career for Purpose

Communicating Climate Change is a foundational course exploring strategies and techniques for effective outreach on climate-related issues.

Designed in partnership with Dickon Bonvik-Stone, host of the Communicating Climate Change podcast, the course is accessible free of charge for all supporting members of the Creatives for Climate community.

The Greenwash Watch offers a solutions-based step-by-step process for interrogating sustainability strategies and designing credible, impact-driven marketing campaigns to scale.

Designed in partnership with IE Business School marketing Professor Gill Wilson, a short version of the course is accessible to all supporting members and a full version available on-demand.

Positioning for Purpose was designed by Creatives for Climate Founder Lucy von Sturmer, and has been used as the blueprint to train hundreds of change agents to date.

The course teaches ‘new economy’ leadership skills and supports participants to transition to a climate career. It is available on-demand or through live cohorts.

Building Local Communities & Leaders

In 2023, we launched a global chapter model to empower local leaders in our community to lead in their region, with the goal to diversify both the knowledge and members of the network.

We are piloting this model to ensures that our climate ambitions become climate actions, shaped by communities that understand local as well as global challenges.

In 2023, we brought together over 550 creatives in person, with events in:

COPENHAGEN, DK

AMSTERDAM, NL

LONDON, UK

BERLIN, DE

LAGOS, NG

AUCKLAND, NZ

Testimonials

Producer

Jack Rees

“I’ve been using Creatives for Climate for a week & already made some fantastic connections - seems like a great community. Gone from feeling a bit lost and alone in it, to very excited! I’ve made about 20 connections already - I had no idea there were so many aligned with what I’m doing. This has given me a lot of confidence that I’m doing the right thing”

Art Director, USA

Mikayla Madigan

“There is no one textbook, or ‘school’ for sustainability that can answer all my questions. I’ve never come across a group like this to learn from before, and with the added bonus of being able to expand my global network - and take action!”

Producer

Jess Reynolds

“The climate crisis can feel so huge it becomes overwhelming. Creatives for Climate has provided a tangible way for people like me, with creative skills to contribute and drive change.”

Creative Director, Australia

Matt Bray

“Just after a few weeks of being in this group, I’ve gained inspiration and connections that are building on ideas I’ve been thinking about for so long. I’ve made global Connections on projects I’m ready to launch!”

Social Innovator, Kenya

Melissa Mbugua

“Creatives for Climate makes the journey of learning about climate less intimidating and lonely. It’s special because it’s global and everyone is here to learn. Creative people working together - how powerful is that?!”

Industry Alliance

CHALLENGE

How do we accelerate the shift across the marketing, advertising and PR industry from pollution to solution.

The Ethical Agency Alliance

The goal of the Ethical Agency Alliance is to accelerate the shift across the marketing, advertising and PR industry from pollution to solution.

To join, agencies must commit to an action pathway: calling for collaboration, upskilling staff in anti-greenwashing and divesting from fossil fuel clients as a baseline.

Collaborate

Join the Hub to connect with a global network of allies; share knowledge, ask questions and collaborate.

The alliance supports agencies that are committing to climate action through spotlighting, collective visibility, and exclusive collaboration opportunities.

Take the Greenwash Watch Course to identify and pushback on greenwashing

Creatives for Climate’s annual summits convene industry leaders and raise the baseline it what it means to advance the industry.

Take Action

Take the Creatives for Climate Commitment, including a pledge to stop working with fossil fuel clients!

How we drive change together…

1. Action pathway

Barrier to join to raise the industry bar

2. Competitive advantage against polluters

Staging and spotlighting through events, website and social media channels

3. Exclusive collaboration opportunities

Founder forum calls, always on chat room, monthly coordination emails

By providing a competitive advantage for ethical behavior, the alliance aims to drive divestment of creativity from high carbon industries and advance advance new standards across the industry.

Testimonials

Joss Ford

“We are committed to using our services to drive the societal and environmental movement forward, and joining the Ethical Agency Alliance is a great opportunity to work with others on this collective mission, bigger than any single one of us can tackle alone. The notion of ‘creativity for good’ is under threat if we don’t distinguish between agencies walking the walk on climate action and transformation, and those just putting occasional climate-related projects on their website. We want to show what real commitment to action looks like.”

Kibbo Kift Agency

Sam Narr

“From awards shows to lacklustre accreditation to greenwashing, the hypocrisy in the industry is rife. It’s so infuriating and lonely as a small agency, self-governed by your own ethics and morals in a sector that is so influential, yet lags considerably on progress for climate and social justice. I’m incredibly grateful to be a part of a like-minded network of agencies guided by a fully transparent framework to achieve action and create change.”

New Citizenship Project and author of Citizens

Jon Alexander

“It’s so good to see communities like Creatives for Climate growing and gaining power. It’s easy to feel like it’s all too much if you are on your own, but when you find the others, you find your power. I wish the network and team had been around when I was still working in advertising.”

Fossil Free Advertising Netherlands

Femke Sleegers

“The agencies joining the Ethical Agency Alliance are frontrunners by refusing to use their creativity to help the polluters continue their polluting business, and now they are calling for more agencies to follow. They are the leaders of change.”

Enviral

How can we mobilize the collective creative potential of our network in support of climate solutions?

Climate Partnerships

Climate Partnerships

Since 2019, we have developed over 10 campaigns in support of climate organisations - generating thousands of creative assets and capturing millions of eyeballs across the international press.

We’ll dive into three cases:

Case Study: Planet Tracker

Case Study: Oxfam

Case Study: Fossil Fuel Treaty

The Greenwash Swatch

We partnered with think tank Planet Tracker to translate their research on greenwashing into a toolkit for creative climate action. We created the Greenwash Swatch, helping professionals to identify and call out an increasingly complex greenwashing landscape.

Published as a handy paint swatch booklet that fits into handbags and pockets, the toolkit is designed to empower creatives to identify examples of greenwashing at any moment — providing a simple and provocative way to fuel conversations about brand accountability.

Read more

2 mil.

viewed the launch thanks to media coverage of

15

downloaded the toolkit outlets

Building on that momentum, we took the Greenwash Swatch to COP28 in Dubai in support of the Fossil Fuel Proliferation Treaty campaign’s call to end the expansion of fossil fuels.

Over 200 leaders and 13 agencies join the campaign to reach over 70,000 leaders directly.

Planet Tracker

COP28: We’re watching campaign

In partnership with the Fossil Fuel Non-Proliferation Treaty, we focused on addressing greenwashing at COP28 in Dubai. Facing the challenge of increased fossil fuel lobbyist presence and leadership by the CEO of ADNOC, our objective was to rally our global creative community to advocate for a treaty to phase out fossil fuels.

We launched an online campaign utilizing the “COP28 Creative for Climate Toolkit,” designed to educate and empower users to identify and challenge greenwashing.

The toolkit included resources like a greenwash detector, templates for social media amplification, speaking points, and FAQs, all aimed at enhancing the effectiveness of our message.

Read more

Our online campaign successfully engaged 227 professionals and 13 agencies, reaching 70,000 people. This initiative significantly raised awareness and built public pressure on decision-makers to act decisively against fossil fuels.

Agencies

70,000

People impacted

Fossil Fuel Treaty

Shaping the climate justice narrative

Oxfam came to us with the intention to produce a film documenting the impact and challenges of human rights defenders across the globe, titled ‘Hold the Line’, premiering at the 2023 African Human Rights Film Festival in Cape Town, South Africa.

In conjunction with the film, the Oxfam released a study titled “Threats to Human Rights Defenders: Six Ways Companies Should Respond,” detailing how companies should respond to the growing number of threats facing human rights defenders and offers six key recommendations.

Read more

We partnered with Oxfam to bring awareness to the work, engaging the creative industry and business community at large in a conversation about the role of human rights defenders and the global agenda through a campaign entitled ‘Shaping the Climate Justice Narrative’.

A live webinar and social media campaign brought the human stories of climate defenders to the fore and gave a platform to those on the frontline of climate change, often risking their lives to take action.

15,000 individuals reached through a social media campaign, that rolled out over four weeks; amplified by media coverage in PRWeek and MediaCat.

The New York launch of the campaign.

On December 12, 2023 at The Ford Foundation offices in New York, the film was previewed in an intimate setting taking the story of human rights defenders and the pivotal role they play in defending planet earth further.

Oxfam

Testimonials

Fossil Fuel Non-Proliferation Treaty

Ali Sheridan

“It has been incredible to see the engagement with this campaign - you don’t need to have panels to have the impact you are having!”

Greenpeace

Samuel Gosschalk

“Our collaboration with the Creatives for Climate community was a great way to actually involving creative in the battle against fossil fuel advertising.”

Purpose Disruptors

Aimee Brewerton

“Working with the Creatives for Climate community this year for the Earth Day creative challenge was a HIGHLIGHT of our year. What a community of talented humans. A FORCE! Excited for 2024.”

Oxfam International

Andrew Bogrand

“Our partnership with Creatives for Climate has allowed us to bring together new actors working on climate justice, share knowledge more widely and effectively, and pursue innovative and alternative ways to advance our mission. Creatives for Climate is uniquely positioned to help organizations by linking campaigners and advocates with their incredible creative community. We are thrilled to have the opportunity to more effectively engage this community and write a more hopeful story for the future!”

Planet Tracker

Dominic Lyle

“Creatives for Climate are rocking it! We were so impressed at how they translated our research into a fun and engaging tool to spread further in the world. Thanks to the team for their creativity and dedication.”

Clean

Creatives South Africa

Stephen Horn

“Climate change is a global problem, so we need global solutions. Partnering with Creatives for Climate for the Creative Cleanup 2023 challenge is such a win-win: South African creative students get their work shown to a global audience and become part of the movement as they start their creative careers, and the Hub community gets to discover fresh approaches to climate messaging from young creatives in the Global South.”

Chapter 3

Looking to the future

When people engage with Creatives for Climate, they are connecting with a community of pioneers, and it is this passion, energy and authentic connection that drives our effectiveness as we scale.

Here’s where we’re headed

When people engage with Creatives for Climate, they are connecting with a community of pioneers, and it is this passion, energy and authentic connection that drives our effectiveness as we scale.

When we began as a summit in 2019, we had little idea we would play

thousands of creatives into change agents, pioneering a leading alliance to transform the industry for good, and launching creative campaigns in support of solutions reaching millions through effective and experiential tactics. The world we are living in has drastically changed and the very system in which we are living needs

More than ever before, we need individuals, industry, and organisations, to work collaboratively to scale the impact of solutions, and we are excited to continue to pioneer with our network to achieve this in the years ahead.

A world in which creativity is used in service of climate solutions

Leadership

How we work

Creatives for Climate is a nonprofit global network of creative and climate professionals, ethical agencies and like-minded organisations dedicated to climate action.

Originally launched by change agent Lucy von Sturmer through impact consultancy The Humblebrag, Creatives for Climate is now a formalised independent non-profit and continues to exists with the support of grants, members and and volunteers.

Creatives for Climate is led by a small inhouse team, focused on strategy, partnerships and central operations, and is supported by an Executive Board.

Our Team

Founder

Lucy von Sturmer

Lucy von Sturmer is the Founder of global non-profit network Creatives for Climate, and CEO of award-winning impact communications consultancy, The Humblebrag. She is a world renowned communications expert and business activist with 15+ years experience building movements to drive positive impact. Lucy sits on the Forbes Nonprofit Council, is recognized by The University of Auckland as a ‘40 Under 40’ change-maker to watch and listed by AdAge and AdWeek as a pioneer across the advertising and sustainability sector.

Managing Director

Holly Wyatt

Holly Wyatt is the Managing Director of Creatives for Climate, Holly specialises in accelerating operational and financial growth of impact focussed tech startups. Holly has strong experience in impact led businesses and working on sustainability strategy for clients/brands who are striving to make industry change. Holly most recently built and headed up the awardwinning Partnerships department at impact streaming platform, WaterBear.

Asia Pacific Lead

Antonia Estall

Antonia is Asia-Pacific Lead of Creatives for Climate, on a mission to scale climate justice within the creative industries. Drawing on her background as a startup founder within the textile industries, Antonia is responsible for scaling impact across the Asia-Pacific region ensuring diverse and indigenous perspectives are championed within the community.

Technical Operations Manager

Cansu Yetisgin

Cansu is the Technical Operations Manager of Creatives for Climate, she ensures the smooth functioning of platforms and tools crucial for the work of the organisation. Cansu has a diverse background working for political and non-political environmental NGO’s to software companies focused on community management, digital communications, and project management.

Board of Directors

In this report, we are proud to announce our new Executive Board, see below, who are mandated with the mission to drive forward Creatives for Climate to achieve our ambitious goals. With the experience and talent of the new team, there are big things to come.

Our Executive Board:

Board Chair

Duncan Money

A proven leader and innovator, for over five years Duncan built and shaped the sustainability strategy at Rapha. Now Chief of Staff, he leads on company-wide direction and performance, with a focus on strategy, planning, team building and executive communications. As Board Chair he will support Creatives for Climate in creating focus and momentum, to unlock our growth potential.

Sandra Gonza

Secretary Sandra is a seasoned sustainability professional with over a decade of experience driving transformative projects across corporations and non-profits. Currently a Senior Sustainability Strategist at Quantis International, she specializes in aligning businesses with planetary boundaries, notably in the fashion industry. With a background in social impact and advocacy, Sandra has executed labor rights due diligence programs in the APAC region. Recognized as one of GreenBiz’s 30 Under 30 promising leaders in business and sustainability in 2022. Sandra steps into the role of Secretary on the C4C Board, blending her passion for environmental justice with her expertise in impact program management, donor relations, and intersectional strategies.

The

our

Nadine Koszler

Treasurer Nadine is a true global citizen who embarked on her career journey in New Zealand and currently calls Amsterdam home. In her role as Chief Experience Officer at Eurail B.V., she helps inspire and steer more sustainable travel choices for travellers to use rail as an unforgettable way to experience Europe. With +13 years of experience in the travel industry, Nadine is dedicated to building a sustainable and inclusive travel industry for all. Her previous experience working within international aid and development, and community engagement within the Pacific and Asia, supports in her role as Treasurer to develop long term sustainable and scalable growth of C4C’s global community and impact.

moment

Founding Board Melissa Mbugua, Giulio Venier, Zoe Red and Lucy von Sturmer swore into being our New Board

Our Advisors

Communications & Marketing Director, Climate-KIC

Stephanie Klotz

For nearly 20 years, Stephanie has been working at the intersection of sustainability and communications across multiple sectors. She is passionate about the power of narratives to achieve meaningful change and has dedicated her career to turning complex concepts into simple messages. Currently, Stephanie is the Communications & Marketing Director at EIT Climate-KIC, leading the dedicated team of professionals efforts to rewrite the current climate narrative into one that instils hope and inspires action.

Co-founder archtype and Director, Joined Up Thinking

Josh Akapo

Josh is an award-winning strategist and researcher, with a focus on people, culture and community. He’s co-founder and head of strategy at archtype and Marketing & Partnerships Director at Joined Up Thinking, a youth mentoring organisation. Josh’s work focuses primarily on young people, marginalised groups, and radical social purpose. As Advisor to Creatives for Climate Josh will ensure our sustainable solutions are founded on inclusivity for all, people and the planet

Senior Policy Advisor, Oxfam America Independent Pracademic

Andrew Bogrand

Andrew is a policy advocate who supports organizations and communities fighting for climate and environmental justice. Andrew has managed high-impact policy campaigns; secured the release of detained activists; and managed programs and fundraising efforts for leading NGOs. His writing has appeared in The Washington Post, Truthout, and Mongabay, among other outlets. He holds a master’s from Stanford University and a bachelor’s from Claremont McKenna College.

Dr. Victoria Hurth

Dr Victoria Hurth works globally at the intersect of academia and hands-on business to help companies transition to be drivers of long-term wellbeing for all (sustainability). This includes advising executives across a wide range of sectors on the intersect between purpose, sustainability, ESG and reporting and how to lead the transformative change needed.

CEO, GSCC and Meliore Foundation

Tom Brookes

Tom is the CEO of the Meliore Foundation and a member of its Governing Board. In 2012, he founded the Global Strategic Communication Council (GSCC), building on his work as Executive Director of Strategic Communications at the European Climate Foundation (2009 - 2021)

Co-founder archtype and Director, Joined Up Thinking

Tom Tapper

Tom co-founded Nice and Serious in 2008 with a clear purpose: to make creative work the world needs. Since then they’ve partnered with leading charities and brands like IKEA, Innocent, Ben & Jerrys, Greenpeace, WWF, and Rainforest Alliance to amplify social and environmental causes. They serve as creative partners, providing comprehensive services in strategy, branding, and digital content production for organizations seeking creativity for world change.

Founder, Drilled and Investigative Climate Reporter

Independent Chief Marketing Officer & VC Advisor

Amy Westervelt Hannah Wickes

Amy, the founder of Critical Frequency podcast network and Drilled, is an investigative reporter contributing to major outlets. She has been recognized with various awards including a Folio, Rachel Carson award, Edward R. Murrow award, and was named Covering Climate Now “Journalist of the Year” in 2023. As head of Critical Frequency, she produced awardwinning podcasts and received a 2022 Peabody nomination. Her book, Forget Having It All, received a starred review from Publisher’s Weekly.

Hannah advises tech, climate, and social impact startups on brand, communications, and marketing. As CMO of Ecosia, she scaled the organization to 20 million users, restoring 100 million trees in 30+ countries. She has worked in business development at Trivago and was a radio journalist for the Australian Broadcasting Corporation. Hannah is a Royal Society of Arts Fellow, Board Member for media regulator Impress, and Trustee for the Joint Council for the Welfare of Immigrants, the UK’s oldest migrant and refugee rights charity.

Acknowledgements

With support from Creative Partnerships

Ethical Agency Alliance Report Credits