CREATIVE TOOLKIT FOR CLIMATE
to the Movement Upskill Transform Take Action
Welcome
Imagineaworldwherethecreative industriesdriveclimatesolutions.
AworldwhereYOURcreativityis EXACTLYwhatourplanetneeds.
Whereyoucandrivepositivechange bydoingwhatYOUdobest,working incollaborationwithothers.
WelcometoCreativesforClimate.
Creative for Climate Toolkit 02 WELCOME�� VÄLKOMMEN SALUT ようこそ ﺎﺒﺣﺮﻣ WITAJ ΚΑΛΏΣΉΡΘΕΣ HOŞ GELDIN वागत ह WELKOM
Upskill Transform Take Action
Our vision is a world where creativity is used in service of climate solutions.
Our mission is to activate climate leadership within the creative industries.
Get
This
Creative for Climate Toolkit 03
Let’sgetstarted Watch our onboarding video
to know the Hub
toolkit is to support you in your journey.
Upskill Transform Take Action
OUR STORY
How we grew as a movement.
2019
In 2019, we started as a summit formed in response to Extinction Rebellion’s letter to the advertising industry stating, “you can do anything you want - you can shift mass behaviour in a heartbeat.”
Wegrewtoanetworkofthousands united byasharedmissiontorewritethestoryof theindustryasaforceforgood.
In2022,webecameanindependentnonprofitandthisallowedustobuilda collaborationHub,launchanti-greenwash toolkits,anddrivecampaignsinsupportof climatesolutionswithafocusonfossilfuel divestment.
Today,ourambitiontodivestcreativity frompollutiontodrivesolutionsisscaling.
Inthistoolkit,wehighlighthowyoucanget involvedandtakethenextstepaspartof thisglobalmovement.
We’resoexcitedyou’restandingwithusto takeyourroleattheforefrontofchange!
2022
2024
Creative for Climate Toolkit 04 Upskill Transform Take Action
WHAT WE DO
How we transform the industry from driving pollution to scaling solutions
MOVEMENT BUILDING
Buildingaglobalmovementof change-agentsdivestingtheirtalent fromhighcarbonclientsandlearning newskillstobecomecreative climateleaders.
The Hub Courses
INDUSTRY ALLIANCE
CLIMATE ACTIVATIONS
Buildinganallianceofagencies divestingfromfossilfuelclientsand collaboratingtoraisethebaron ethicalnewstandards.
Ethical Agency Alliance
Partneringwithclimate organizationstodrivecampaignsin collaborationwithournetworkof creativesandagencies.
Creative Activations
Creative for Climate Toolkit 05 Upskill Transform Take Action
OUR NETWORK
We bring creatives, agencies and climate organizations together.
CREATIVES
Weprovide pathwaystotake action,gainnew skills,andbecome creativeclimate leaders.
AGENCIES ORGANIZATIONS
Wechampionethical agencies,provide opportunitiesto collaboratewith frontrunners,and collectivelychampion newstandards.
Weactivateour networkofcreatives andagenciesto mobilizeandsupport yourcause. .
What unites us all is our commitment to mobilizing the power of creativity to fuel climate action. Below, we outline how we support creatives to become climate leaders!
Creative for Climate Toolkit
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Upskill Transform Take Action
Sign,becomeamember andgetthebadge
For Creatives Fivevaluesbondustogetherasa movementandformourcommitment. 01
MAKE THE COMMITMENT Sign the commitment
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JOIN THE HUB
This‘hub’isformembersthathave signedourcommitmentandaplace wheretheycangainsupport,share events,findclimatejobs,meetnew people,andsomuchmore!
In the Hub you can �� Introduceyourselfto3500+creatives �� KeepuptodatewithWhat’sNew �� Joinfreewelcomewebinarsorin-personevents �� Askaquestionorlearnfromothers Andsomuchmore! Join the hub Get to know the Hub
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Everyoneiswelcome. For Creatives 08 Upskill Transform Take Action
TheHubisafreeglobaldigital villagewhereournetworkcomes togethertoshare,collaborate andlearn. TheHubisaplacefor climateorganizations toshareresearch, reportsorcallsto action. Itisalsoaplacefor agenciestoshowcase theircreativeapproach totacklingclimate challenges.
BECOME A SUPPORTER 03
Thesupportingmembershipisfor creativeslookingtosupercharge theirimpact,andsupportus!
Ledbyourteamandinpartnershipwith expertsfromourcommunity,thisoption providesaccesstocoachingcalls,curated resources,thecommunicatingclimatechange course,globalchatgroups,andsomuchmore.
As a supporter you can
Accessmonthlycoachingcallsonclimate communications
Accesscuratedlearningresourcesincludin 20+webinarlibrary
Joinglobalchatroomsandopportunitiesto representthemovement
Accesstheupcoming‘communicatingclimate change’course
Accessexclusivediscountsonadditional courses
Newfreecoursesandmuchmore!
Our webinar library contains 20+ workshops to watch covering key lessons in climate communications and driving change. See the Library
For Creatives Upskill Transform Take Action Become
a supporting member
09
TAKE COURSES
TheAcademyisdesignedto bridgetheknowledgegapin climatecommunications!
Ourcoursesprovidepathwaystoup-skillto buildnewcareers,tacklegreenwashing, becomeachangeagent,andtransformthe industryforgood.
Wetakea“prac-ademic”approachto buildinglearningjourneysandissue certificationuponcompletion.
Curious to see what’s inside?
Watchthewebinar onbuildingyour climatecareerwith TheSchoolofLife
Watchthelaunchof theGreenwashWatch course
Explore the courses For Creatives Upskill Transform Take Action Become a Sustainability Marketeer
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Become
Change Agent
a
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STEP UP AS A LEADER
Wecreateopportunitiesforourcommunity totakealeadingroleinshapingoureffortsby supportingthemtobuildtheirownlocal communityontheground.
Ourglobalchapterprogrammeempowers creativestoactivatetheirlocalregion,with thegoalto createleadershiprolesand diversifytheknowledgeinthenetwork throughabottomupapproach.
Todate,wehaverunevents inLagos,Nigeria, Copenhagen,Denmark, London,UK,Amsterdam, Netherlands,Auckland,NZ AotearoaandBerlin, Germanyandareseekingto expandinnewregions!
For Creatives
more about our global events
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FOR AGENCIES
As an alliance, we work to influence industry to drive climate solutions.
TheEthicalAgencyAllianceismade upofindustryfrontrunnerswalking thetalkonclimateaction.
Thegoaloftheallianceisto acceleratetheshiftacrossthe marketing,advertisingandPR industryfrompollutiontosolution.
Itisnotjustanetwork,it’sacatalyst forchangeandaplatformforsharing knowledgeandraisingthebar.
Who is in the alliance so far?
and more...
Creative for Climate Toolkit
more about The Alliance Upskill Transform Take Action
Learn
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FOR SOLUTIONS
The magic of the movement comes to life when we mobilize the collective potential of the network in support of environmental solutions.
What does that look like?
Since2019,wehaveharnessesthe collectivepotentialofournetwork insupportofover10campaigns.
Ourworkhasgeneratedthousands ofcreativeassetsandcaptured millionsofeyeballsacrossthe internationalpress.
Pastpartnersinclude: Greenpeace,FridaysforFuture, CleanCreatives,CommsDeclare, PlanetTracker,FortheLoveof Bees,Oxfam,ExtinctionRebellion andmore.
Creative for Climate Toolkit Learn more Upskill Transform Take Action
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TheGreenwashSwatch isafreetooltohelp creativeslearntospot, identify,andcallout greenwashing.
DOWNLOAD THE SWAT
TheGreenwashSwatchislicensedunder CreativeCommonsforanyonetodownload anduse.
Basedonaframeworkcreatedbythink tankPlanetTracker,itidentifiesan increasinglycomplexgreenwashing landscape—includingnewtrendssuchas greencrowding,greenrinsing,and greenshifting.
Free to download Upskill Transform Take Action Creative for Climate Toolkit
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Upskill Transform Take Action
Creative for Climate Toolkit 15 Join the Alliance Join the Hub Go to tools
WHY JOIN US?
WHY SUPPORT US?
The marketing, advertising and PR industry is driving growth for the world’s worst polluters, the worst of which are fossil fuel companies.
TheIntergovernmentalPanelonClimateChange(IPCC)has confirmedthatemissionsfromfossilfuelsarethedominant causeofglobalwarming-andfailingtolimitglobalwarming willresultinirreversibleanddevastatingconsequencesfor bothhumanpopulationsandtheenvironment.
Wearepartofanetworkofactorsworkingtodismantlethe sociallicenseoftheinfluenceindustry.
Weintentionallybuildapositivenarrativearoundthe ‘green’transition,tacklemisinformationheadon, andactivateindustryinsiderstoadvanceour mission-allwhilebuildingaglobalnetworkto supportclimatesolutionstoscale.
Thank you for standing with us in this effort!
Become a supporting member
Creative for Climate Toolkit
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CLIMATE ACTION, MADE EASY
Creative for Climate Toolkit To change everything, it takes each and every one of us.
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Another world IS possiblewe are the future, now! Meet you on the Hub �� Learn more about us