[Loh-goh] Vol 1.

LOGOTYPES MARKS SYMBOLS 7 YRS. OF DESIGN 2008 –2015

— Surrey & London, England E: info@creativitea.co.uk www.creativitea.co.uk

— All rights reserved.

No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photography, recording or any informational storage and retrieval system without the prior permission of Creativitea™ Limited.

— Designed and published with love and care by Creativitea™ Limited 2015.

Logo [loh-goh] noun, plural logos.

Also called logotype. A graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

Word Origin 1930s: abbreviation of logogram or logotype.

The competition for attention is fierce.

There is no better way of making your mark on the world than a well considered logotype, mark or symbol‌

loh-goh

VOL.1

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LOGOTYPES MARKS SYMBOLS 7 YRS. OF DESIGN 2008–2015

Brand and visual identity plays an important role for any organisation looking for the attention of its audiences, and the logo is one of the most powerful assets they have, the focal point of any identity for branded communication.

[Loh-goh] Vol 1 serves as a gallery of our works, curated from the past seven years, dating from 2008 to 2015. All the logos are displayed in black and white to focus on their abstract or pictorial form. After all if it works in black and white, it should work in any colour.

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— Hello

Everyday we are faced with so many different logos.

They come in all shapes and sizes, letter forms, symbols and marks. What I love about logo design is its so openly creative, they can be purely graphic, using symbols, icons and shapes, while others are made of letters, words, numbers and even just punctuation marks, you even have some that are combinations of the two. They are used for all manner of things, products, campaigns, events as well as its more associated use as part of a organisation brand and identity.

I’ve found that logo design is considered the essential skill of any graphic designer. Design has many types of disciplines and identity design is just one of them.

I consider it as an art form and skill in it’s self. To get the design of a logo right, to understand and communicate the meaning of a much larger idea into a memorable or distinctive mark, is a pressure on any designer or agency.

There’s not much other type of work that will be on such public display and that will also be under so much scrutiny and opinion.

Every logo design is a new challenge.

But we stick to a simple set of rules:

Scalability It’s important that it remains legible at all times, so considering how the logo will work in a range of sizes is a must. How does it look when its large on advertising, to how it looks small on a website.

Mono A logo will be used for all sorts of purposes, and colour may not always be an option. How does it looks in just black and white? If it works in just a single colour, it will work in any.

We’ve worked on many logo designs over the years for varied clients - from corporations, domestic and international, charities,start ups and individuals in all fields of business. In some cases they are part of a bigger identity package, or working with a organisation to build on their existing identity, others for new product’s and services, while some for campaigns and events.

But no matter what they’re used for, they all serve the same purpose; to be distinctive and recognisable, to communicate quickly and clearly.

Lloyd Bedford Keep it simple Less is more. The best and most recognisable logos in the world use a simple logotype or marque.

Think of the Apple logo or the Nike swoosh.

Even less Strip away more from the design, take away anything that makes the logo look overly complicated and cluttered.

Co Founder & Creative Director Creativitea

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— Collection overview #01 Dinks 2014 #02 MediaDevil 2009 #03 Nike @ Marchon 2010 #04 Nike @ Marchon 2011 #05 Lacoste @ Marchon 2013 #06 Lacoste @ Marchon 2013 #07 DjAid 2008 #08 British Eggs & Gizzi Erskine 2010 #09 FiveThree 2008 #10 FiveThree 2008 #11 Bright Light Translations 2015 #12 The Gents Pack 2015 #13 CP Cases 2009 #14 Talkmobile 2010 #15 SizeMe 2014 #16 SizeMe 2014 #17 Baboonylon 2008 #18 CPP 2010

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— Overview cont. #19 Conquest 2014 #20 Conquest 2014 #21 S4nity 2009 #22 S4nity 2009 #23 Corsaire 2013 #24 Corsaire 2013 #25 MediaDevil 2008 #26 Talkmobile 2009 #27 BeautiVision 2008 #28 BeautiVision 2009 #29 Cp Cases 2008 #30 Russian Dollz 2014 #31 CrawfordJames 2015 #32 Domenico 2015 #33 The Jolly Discount Club 2009 #34 Quarry Street Capital 2009 #35 Talkmobile 2010 #36 Talkmobile 2013

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— Overview cont. #37 Electronic Arts 2008 #38 Trion Worlds 2013 #39 Total Imaging 2014 #40 Carphone Warehouse 2014 #41 Titan Cases 2009 #42 Titan Cases 2009 #43 Konstant 2012 #44 Otters Pool 2013 #45 Carphone Warehouse 2015 #46 River @ CrawfordJames 2015 #47 Talkmobile 2014 #48 Michael Hockey 2015 #49 Communilab 2013 #50 Communilab 2013 #51 Carphone Warehouse 2014 #52 London School of Marketing 2009 #53 Creativitea 2014 #54 Don’t Just Sit There 2013

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— Overview cont. #55 Electronic Arts 2008 #56 GlaxoSmithKline 2010 #57 Decade X Creativitea 2010 #58 9 Gough Square 2011 #59 Marker 2010 #60 Creativitea 2012 #61 MediaDevil 2009 #62 Sodexo 2013 #63 Tantemarie 2013 #64 You Tennis 2013 #65 SizeMe 2014 #66 Talkmobile 2012 #67 Mid-Surrey Mediation 2011 #68 MediaDevil 2010 #69 Consult Hyperion & Barclays 2011 #70 Magnum Cars 2015 #71 Natterjacks 2011 #72 R8lst 2014

Treat your s elf, you deser ve it

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Dinks 2014 Brand & identity

MediaDevil 2009 Product identity

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Nike @ Marchon 2010 Product identity

Nike @ Marchon 2010 Campaign & event logo

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Lacoste @ Marchon 2013 Campaign

Lacoste @ Marchon 2013 Product identity

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DjAid 2008 Brand & identity

British Eggs & Gizzi Erskine 2010 Identity & campaign

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FiveThree 2008 Brand & identity

FiveThree 2008 Brand & identity

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Bright Light Translations 2015 Brand & identity

The Gents Pack 2015 Brand & identity

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CP Cases 2009 Brand & identity

Talkmobile 2010 Product identity

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SizeMe 2014 Brand & identity

SizeMe 2014 Brand & identity

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Baboonylon 2008 Brand & identity

CPP 2010 B2C Brand & identity Extension to existing identity

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Conquest 2014 Brand & identity

Conquest 2014 Brand & identity

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S4nity 2009 Brand & identity

S4nity 2009 Brand & identity

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Corsaire 2013 Brand & identity

Corsaire 2013 Brand & identity

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MediaDevil 2008 Brand & identity

Talkmobile 2009 Product identity & campaign

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BeautiVision 2008 Brand & identity

BeautiVision 2009 Brand & identity redesign

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Cp Cases 2008 Product identity

Russian Dollz 2014 Brand & identity

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CrawfordJames 2015 Brand & identity

Domenico 2015 Brand & identity

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The Jolly Discount Club 2009 Brand & identity

Quarry Street Capital 2009 Brand & identity

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Talkmobile 2010 Brand & identity redesign

Talkmobile 2013 Campaign logo

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Electronic Arts 2008 Sub-Brand & identity

Trion Worlds 2013 Product & campaign logo Extension to existing identity

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Total Imaging 2014 Brand & identity

Carphone Warehouse 2014 Campaign logo

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Titan Cases 2009 Brand & identity

Titan Cases 2009 Brand & identity

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Konstant 2012 Brand & identity

Otters Pool 2013 Brand & identity

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Carphone Warehouse 2015 Sub-Brand & identity

River @ CrawfordJames 2015 Brand & identity

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Talkmobile 2014 Campaign logo

Michael Hockey 2015 Brand & identity

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Communilab 2013 Charity brand & identity

Communilab 2013 Charity brand & identity

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Carphone Warehouse 2014 Magazine logo

London School of Marketing 2009 Brand & identity redesign

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Creativitea 2014 Service identity

Don’t Just Sit There 2013 Identity redesign

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Electronic Arts 2008 Sub-brand identity

GlaxoSmithKline 2010 Identity design

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Decade X Creativitea 2010 Identity design

9 Gough Square 2011 Charity event logo

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Marker 2010 Brand & identity

Creativitea 2012 Brand & identity concept

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Treat your s elf, you deser ve it

MediaDevil 2009 Product identity

Sodexo 2013 Product identity

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Tantemarie 2013 Campaign & event logo

You Tennis 2013 Brand & identity

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SizeMe 2014 Product identity

Talkmobile 2012 Product identity

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Mid-Surrey Mediation Service 2011 Charity brand & identity

MediaDevil 2010 Product identity

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Consult Hyperion & Barclays 2011 Product logo

Magnum Cars 2015 Brand & identity

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Natterjacks 2011 Brand & identity concept

R8lst 2014 Identity design

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— Acknowledgments Special thank you

— Designed and published

by Creativitea™ Limited info@creativitea.co.uk www.creativitea.co.uk

— Font: Gotham (Cover/Text) Printed in the United Kingdom 127 x 203 mm Uncoated 105gsm

— All works © Creativitea™ Limited First published August 2015.

We would like to thank all the great people, clients and organisations we have had the privilege to work with over the past seven years. Your support and work has enabled us to live the dream and vision laid out by our founding partners.

Lloyd & Rik would also like to thank all the members of our team for their hard work, dedication to all the projects, late nights and deadlines. Also a thanks goes out to all our suppliers for their hard work, great advice and excellent delivery on bringing our visions to life.

Lloyd & Rik reserve a special thanks to their families and partners, Sam and Debs respectively, for their support, understanding and enthusiasm over the years. There’s been good and hard times but they have always been a constant.

And finally thank you, for taking the time to flip through, browse and read our little book.

We hope that you have enjoyed our work.

— In 2008, Creativitea was born out of a vision of Lloyd Bedford and Rik Barwick, two designers who shared a passion for design and a desire to do things differently.

Now seven years later, [loh-goh] serves as a gallery and celebration of the logotypes, marks and symbols designed for various organisations, start ups, charities and individuals.

Featuring 72 designs from 2008–2015.

www.creativitea.co.uk