Our monthly magazine featuring recipe inspiration, butchery and fresh produce, new products and promotions.
OCTOBER 2017 | WWW.CREEDFOODSERVICE.CO.UK | 01452 857555
2nd October – 27th October
DATES TO REMEMBER 1ST OCTOBER WORLD VEGETARIAN DAY Try replacing the chicken with falafel balls in last month’s Korean BBQ (814100) Wrap recipe.
2ND – 8TH OCTOBER NATIONAL CAKE WEEK Have your cake and eat it! www. nationalcakeweek.co.uk
What’s cooking this month? To celebrate National Curry Week which runs from 9th – 15th October, and the launch of the new Country Range Raw Chicken Breasts, we have a great butter chicken recipe video. With Christmas well under way we will also be looking at menu engineering and how you can engineer your menus to reflect a higher price point.
9TH – 15TH OCTOBER NATIONAL CURRY WEEK Watch our Butter Chicken recipe video for some top tips on how to create the perfect curry. www.nationaleatingoutweek.com
31ST OCTOBER HALLOWEEN Order your pumpkins and try some unusual recipes for the occasion.
Butter Chicken
New Festive Favourites! Mexican Black Bean Empanada 798740 1x72
Vegan Chocolate & Coconut Tart 854950 1x14ptns
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Country Range Mini Party Chicken, Bacon & Leek Pies 819860 6x10
Menu Engineering
Ensure your menus are extra special this Christmas with our new range!
Daloon Chicken & Veg Gyoza 798760 1x60
Individual St. Clements Orange Bell 854660 1x20
Boneless Gammon Joints 701650 kg
£5.99 kg
Great for slow cooking using Rob Owen’s Maple and Honey glazed recipe (view online). Or try shredding into a classic pea and ham soup.
Red Tractor Diced Shin Beef 900281 kg Great flavour, great value, and delicious. Shin of beef is very flavoursome when cooked slowly and gently, a great option to use in casseroles or curries.
Diced Venison (frozen) 900960 kg £4.59 kg
Slow-cooked diced venison is wonderfully tender. Being lean, it’s great for casseroles, stews and especially a ragu.
£5.99 kg
NEW Country Range £36.99 Chicken Fillets
900980 2x5kg
Country Range £18.99 Chicken Fillets
900820 1x5kg
With its super lean composition and brilliant versatility, chicken breast is a healthy source of protein. The NEW Country Range Raw Chicken Breasts are great quality and uniform in size and shape too, ensuring consistency.
Enjoy fantastic cuts of fully traceable, accredited meats at promotional prices. Speak to your Telesales contact on 01452 857555 today to add to your order within the promotional period.
For more information about these products and our wider butchery or fresh produce ranges, visit butchery@creedfoodservice.co.uk
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Seasonal Produce Piccolo Parsnips 600252 4kg case
Small, sweet and tender Piccolo (Baby) Parsnips are convenient so no need to peel, top if you like and cook whole. In season from October – March, try roasted, baked or microwaved as a fast option.
Special Order Items Toffee Apples 603985 20 per case
Tricolour Chantenay Carrots 600216 5kg case
Chantenay carrots are characterised by their signature broad shoulders, triangular-shaped stout and thick roots that taper into a blunt pencil tip. Their orange flesh is crispy, earthy and perhaps one of the sweetest fresh eating varieties of all carrots. They Sprouts 603960 can be used for any recipe, kg & net raw or cooked, calling for Not just for Christmas, these carrots. mini cabbages have a nutty, distinct flavour and are a perfect accompaniment to meat dishes. They’re related to the cabbage and even look like a miniature, compact version - they have a sweet, nutty flavour, which some people can find bitter. They grow in multiple rows along a thick, central stalk.
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No Halloween or Bonfire Night party is complete without some traditional toffee apples. Why not try adding additional toppings such as nuts or toffee pieces.
Chocolate Toffee Apples 603987 20 per case
Chocolate apples are a great alternative to the traditional toffee apple, make them colourful and different by adding different toppings.
Lantern Pumpkins 603960 each
Pumpkins are the most famous of all the winter squashes. With an outer hard orange or yellow skin and an inner bright orange flesh which is sweet and honied. They are a particularly good source of fibre, as well as a range of vitamins and minerals. Go for pumpkins that feel heavy for their size, with a smooth, firm skin. Smaller pumpkins tend to have more flesh.
Jack Be Little Pumpkins 603890 case
Mini pumpkins are a petite, ribbed version of the common large, orange pumpkin and weigh about five to seven ounces. An attractive deep-orange colour, the outer surface of this tiny pumpkin is usually much smoother than traditional pumpkins.
To order please call 01452 857555. All fresh produce items are subject to availability and can be delayed due to crop and weather conditions. Prices to be confirmed, please check with customer service for more information.
Menu Engineering The Menu-Engineering
What is Menu Engineering?
Menu engineering looks at the profita bility and popularity of menu items and how the se two factors can influence the increase in price charged per portion.
Process!
into four steps: This can be broken down 1. Cost your menu Price Engine on your menu to its ering Break down every item O w ho perators in d exactly ine rm te de to s nt iff die erent segme re individual ing price points nts apply diff It is s. m ite e es th of ch ea to erent support their much it costs to create m £#.09 price p arket positio and not od fo r fo u en m ur o yo ns. st in ts are strong important to co value-led bra avily he ly s nd a pe ss de s o es c oc ia pr te g nds d with labour as the engineerin - £#.05 with m. ite u en m ch ea of m el lev a instream bra on the profitability - £#.00 with nds ing to profit and rd co ac s m u ite p u m en m a e rk e t b 2. Categoriz ra n ds Overall, nea rly one in th popularity levels re e food dishes re u gions apply in the ing each of your men £#.09 price p The process of categoriz oints, which ply your higher than in ap to w ho ine rm te is de 10pp London. Op items will allow you to erators clearl customers o y u ts. se or ts eff id nse g e London are menu-engineerin £#.09 are pe m o re c o st rceived as b eing lower th -conscious. 3. Design your menu actually are ting gh hli hig es an they olv inv s a es n oc d deemed to e Part of the design pr fa n v re c o su o e u u ak ra ra m t, b g os le e m spend and price percep ll the tions. the items you want to se of es typ at wh : se ba er m you consider your custo ms, what drives them to ite ich wh r de or s er m sto cu rtain dish, cheap drinks, your establishment (a ce stomers read your menu atmosphere), do your cu tors. thoroughly, and other fac n 4. Test your menu desig try testing on one or two If you have a large chain g out to all, if you are a restaurants before rollin oid simultaneous tests single site then try to av w menus. between the old and ne
Descriptors are used to highlight trends and promote higher priced ite ms ‘Fres
h’ is the most popular de scriptor used in Autumn/Winter 2016 m enus. It is applied by 77% out of 117 operators. ‘Ba by’ (e.g. baby lettuce), ‘free’ (e.g. gluten-free, all ergy-free, free-range), lig ht and home (e.g. homemad e) are also in the Top 15 , reflecting the growing tre nd of healthier eating. Descriptors relevant to pr emium impressions (e.g. ‘recommended’, ‘distinc tive’, ‘VIP’), provenance and taste are strongly associa ted with higher prices. The number of descriptiv e descriptors correlates with higher prices, as op erators aim to catch customers’ attention.
*Extracts from www.menucoverdepot.com and MCA | MENU & FOOD TRENDS REPORT© 2017
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Hellman’s Mayonnaise 173120 1x5ltr / 173130 1x10ltr Buy One Get 1 Free urry adras C M e g n a £3.25 R Country 88181 1x500g 1 Powder
Enjoy these great favourites for Curry Week 9th - 15th October
Butter Me Up! Celebrate National Curry Week and the launch of the NEW Country Range Raw Chicken Breasts with our Butter Chicken Curry recipe. Our new chicken breast fillets contain no added water and every single fillet is traceable back to a specific farm meaning we can ensure and monitor the quality continuously. They’re a uniform size and shape too, which is important for caterers who need consistency on their menus. 1x5kg Country Range Chicken Fillets 900820 1x5kg £19.99 Country Range Plain Poppadoms 209911 1x1kg £4.50 each Uncle Bens Long Grain Easy Cook Rice 156271 1x5kg £6.99 Mini Naan Bread 821010 1x20x2x65g £7.99 Daloon Mini Vegetable Samosas 782430 1x80x30g £14.25 Knorr Professional Butter Chicken Paste 207351 1x1.1ltr £6.95 1x5kg Country Range Chicken Fillets 900820 1x5kg £19.99 Country Range Madras Curry Powder 188181 1x500g £3.25 Hellmans Mayonnaise 173120 1x5ltr Buy One Get 1 Free Hellmans Mayonnaise 173130 1x10ltr Buy One Get 1 Free 6
Butter Chicken!
Serves 10
Take a look at our video with Executive Development Chef Rob Ingredients 30ml Vegetable oil 171821 500g Onions 601081 10g KNORR Professional Ginger Puree 065111 10g KNORR Professional Garlic Puree 065161 300g KNORR Patak’s Butter Chicken Paste 207351 400g Tinned tomatoes 067361 1kg Country Range Chicken Fillets 900820 200ml Meadowland Double 283401 100g Meadowland Professional 351000 400m Water Method 1. Heat the oil in the pan, add the garlic, ginger and onions cook until the onions are soft and golden brown in colour. 2. Add the KNORR Patak’s butter chicken paste and 200ml water. Cook on a medium heat until the water has evaporates and there is a little oil separation on the side of the pan. 3. Add the chopped tomatoes, cook for 3-4 minutes and blend until smooth. 4. Add the chicken and cook until sealed 5. Add 200ml water and simmer until the chicken is thoroughly cooked 6. Stir in the butter and MEADOWLAND professional. Simmer for 2-3 minutes and serve.
Coronation Chicken If you’re after a lighter lunch option, try making a Coronation chicken sandwich filler using the new Country Range chicken breast, Hellman’s mayonnaise and Country Range Curry Powder.
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Sweet Potatoes Sweet potatoes are here to stay. In all styles and cuts, they appeal to an ever-expanding audience looking to try something a little different, a little tastier, a little better for you. It’s the smart way to upgrade your menuwhile sweetening the bottom line.
Sweet Potato CrissCuts 752630 / 5 x 2 kg / ÂŁ5.99 per case
On trend Value adding Differentiating High versatility
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