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Dazzling Duo

Inside

His Highness Sayyid Tarik Shabib Al Said, the patron of Environement Society of Oman recently exhibited some of his stunning works at a photography exhibition in Muscat, the proceeds of which went to the society. Contributing in her own way is his wife and Executive Director, Lamees Daar. An exclusive with the dynamic couple

Brother-sister duo Hassan and Luma Al Saleh have been creating waves in the Public Relations arena through TRACCS Oman, the PR firm run by them

Bait Muzna Gallery is one of the foremost art galleries supporting Omani art and artists. Set up by Her Highness Susan Al Said, the art gallery has helped in contributing to the creation of a vibrant art scene in the country. Muzna Al Said, after whom the gallery is named, is just as enthusiastic about the venture as her mother is The partnership between Oman Sail and Oman Air has been that of a strategic one as both of them endeavour to create a global platform for Oman in the fields of sports and tourism respectively Ahmad Al Harthy’s association with the Porsche Carrera Cup Championship has proved to be a major success for his career. In an exclusive interview, he tells us how the championship has shaped his image as a professional racer.

Shatha Abbas and Eman Al Wahaibi are a wellresognised duo in town. Known for their endearing commitment and work towards helping children through

Dar Al Atta, the enterprising friends also have various business ventures that they run together

December 2010

Every year Misha Daud and UNICEF Oman unite to organise one of one of the most anticipated events in Muscat’s social calendar. The annual charity fundraiser dinner, spearheaded by Misha gives individuals and organisations an opportunity to contribute towards the welfare of children

Mistal and Nabil Al Busaidi have something in common – both share a unique success story! The former revolutionised the rules of luxury retailing in Oman and the latter was the first to walk the magnetic North Pole

Eve Boutique is meant for fashionistas who appreciate quality, luxury materials and is looking for international design and craftsmanship as the boutique vows to deliver fashion first each season. London-based Caroline Stanbury and Goga Ashkenazi have revolutonised the virtual world of shopping with their quintessential luxury online boutique – Gift Library

98 Horology

136 Fashion Exclusive

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Business

Dining

Perrelet makes some of the finest watches in true Swiss tradition. The CEO Fausto Salvi shares the company’s successful journey through the years, standing upto recession and the future

With sales rebounding and a number of high profile retail openings, the Gulf’s luxury fashion market has seen a successful year

Art

Opera Gallery, Dubai was back in town recently to showcase a scintillating collection of art works that were presented to the public at Bait Muzna Gallery

Automobile

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The new Mercedes-Benz SLS AMG GT3 combines the fantastic looks of the gullwing model with racing car design and technology

Adventure

110

Verbier is a skiing enthusiast’s paradise. The Swiss town boasts of some fascinating places to enjoy the sport

Simply Musts

113

In this season of celebration and sensation, surprise your loved ones with exotic and luxurious Christmas gifts

Fashion Forward

120

Sweet Lady operates within a country wide network for developing and manufacturing high quality garments i.e. abayas and shelas for Arab women in the world, some using Swarovski crystal elements

Fashion Profile

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The legendary designer Christian Dior’s works remain an inspiration to the fashion fraternity even today. A look at the life and times of the icon

Amr Ali of the fascinating global fashion brand BodyAmr showcases his showstopping designs from the Spring Summer 2011 collection

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Appetising flavours combined with the ideal ambience by the beach is just what makes a meal out of this world. The Friday Brunch at the Beach Restaurant in The Chedi Muscat offers a great dining experience

Gourmet

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Chaines de Rotisseur together with National Hospitality Institute organised a fantastic gourmet dinner in aid of the worthy cause – 40/40

Ambrosia

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Food not only satisfies hunger but also caters to man’s luxury needs, the reason why there are exotic and extravagant dishes being created

Showcase

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SICIS is known for taking the ancient art of mosaics and transforming it into contemporary and funky floors, walls and furnishings. Today, SICIS has become renowned for its artistic and cutting edge designs.

Hotel

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The Rezidor Hotel Group is one of the fastest growing hotel companies in the world. They now bring a new kind of luxury lifestyle to Kuwait City with Hotel Missoni Kuwait.

Show

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The Royal Cavalry Show that was organised in honour of Her Majesty Queen Elizabeth II by His Majesty Sultan Qaboos Bin Said showcased performances by some of the finest horse riders from the Royal Cavalry

December 2010

Reflections Let the celebrations begin! Over the last couple of months, we have been in touch with a number of people for various collaborations in relation to our Second Anniversary issue. The remark made by most of them was “Is it the Second Anniversary already”? Yes, it is! Time does fly. Two years ago, when we were preparing to launch Crème de la Crème, we were anxious about the response. A luxury lifestyle magazine that catered to discerning readers in Oman was not a formula that had not been tried and tested till then. Our anxiety gave way to exhilaration after the launch. The response was overwhelming; we were humbled by the words of praise that were showered upon us. Today as we celebrate our Second Anniversary, the entire team at Crème de la Crème would like to thank our readers, advertisers and well-wishers for your support and unflinching trust. You have made us what we are today! The last one year has been a wonderful journey for Crème de la Crème. Some of our highlights include meeting and interviewing the king of fashionable footwear, Jimmy Choo; organising the successful Crème de la Crème Muscat Ladies Open; attending the luxury industry’s muchanticipated BaselWorld 2010; partnering with charity fund-raiser Green Sapphire Ball; test-driving the über-luxurious Audi A8 L from Munich to Salzburg and joining hands with The Luxury Forum in Dubai as their media partners from Oman. In our Second Anniversary issue, we celebrate the Power of Two. We feature exclusive interviews of power couples, friends, siblings and partners who are contributing to the development of Oman and also changing the way the world views the Sultanate. On shores abroad, we talk to two friends who are creating an impact in the world of online gifting. And there are many more interesting features to keep you engaged. We have had an exciting journey over the last 12 months, but we are not going to rest on our laurels. From January 2011, Crème de la Crème is going to be more feature-packed and sport a new look. We are going to enter the New Year with a bang and look forward to your support, for you are our power! On behalf of the entire team at Crème de la Crème, I wish you a fantastic New Year.

Editor anne@sjsoman.com

December 2010

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December 2010 Vol - III Issue - 25

EDITOR-IN-CHIEF ABDULLAH AL TAIE

CHIEF EXECUTIVE OFFICER AUSTIN D’SILVA

PUBLISHER AL ROYA PRESS & PUBLISHING (SAOC)

EDITORIAL Editor ANNE KURIAN

DESIGN & PRODUCTION Art & Design NEIL VICENTE CASTILLO

HEAD - SALES & MARKETING BEATRIZ PEREIRA

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December 2010

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Dazzling  Duo

HH Sayyid Tarik Shabib Al Said & Lamees Daar

Preparing for the future 52

December 2010

His Highness Sayyid Tarik Shabib Al Said is passionate about photography. Lamees Daar is keen on conserving the environment of Oman. Together they are supporting a worthy cause – to preserve the country’s natural resources and environs Script: Sudipta Dasgupta & Anne Kurian

hotography has been your passion for the past 30 years. Yet it is now that you decided to hold an exhibition of your works. What is the reason for taking such a long time to showcase your works? “I have always considered it as a hobby or a pastime, but over the years I was often encouraged to do more than just share the images with friends. I started contributing images for greeting cards and calendars in the company and for the ESO website for example, so I knew that there was an interest in the pictures I composed.” How and when did you get interested in photography? What was your first camera? “My father gave me a Canon F-1 as a gift when I was very young. I didn’t really know how to use it, but from the time I started using a big SLR, it made me feel like a pro. I think the seduction with the medium and its tools began there. Most of your photographs are related to landscapes and the natural surroundings. Does it inspire you in some way? What are the other subjects you like to photograph? “I am happiest in the wilderness, taking in a grand vista, out at sea, even under water. It inspires a certain calmness, reminds you of your place in the scheme of things. However I am also intrigued by macro subjects, urban landscapes and people.”

“I have done a lot of underwater photography which I didn’t include it in this exhibition because it is an entirely different ball game. When you are underwater you can move in three dimensions as you are not only weightless, but you can turn upside down, the right way down, you can literally hover around your subject as if you had wings. It basically allows you to do things which is very difficult to do when you are above the surface. So it is a lot of fun yet very challenging at the same time. There are many things that are in suspension in the water, so your lighting is much harder because you never want to light up all the things that are floating in the water. You have to find innovative ways of lighting the scene without lighting up everything in the water between you and the subject. It all adds up to several challenges as you cannot be under water for too long because you run out of air and not have a similar kind of time frame.” Each of your photographs is complimented with a vivid description. Does it also portray something about you as an individual? How do you relate yourself with the photographs? “Physicists always talk about how we change things through the act of observing them. Photography is a great example of that. Adding a written dimension further changes the observed scene by defining it. So by the time someone has read the description and observed the image a lot of manipulation has taken place. I suppose this manipulation is how I relate, and says something about me as an individual.”

December 2010

You have travelled extensively. What are the challenges you had to face during your trip to Chile? “If you arrive to the party with the proper equipment, you tend to be OK. In fact the challenges you face become an interesting exercise in problem solving. Also when your mind is pre-occupied with the task at hand you tend to commit little attention to the other senses. This sometimes gives me some mental insulation from the cold.” “The Chilean trip was exceptional as the number of pictures I got in any given day was higher than anything that I had experienced before. The scenery was absolutely mind blowing, the natural parks, reserves, no people around, the dark blue skies – there was great lighting and the conditions were exceptionally good. That trip yielded fantastic results and if you are there in person, it is a pleasure to capture everything on film!” Since you work so closely with the nature and the proceeds from your exhibition will go towards ESO, do you focus predominantly on nature, environment, biodiversity and global warming? “I haven’t been shooting with a particular theme in mind. But my penchant for landscapes automatically steers the observer toward thoughts of the environment. If it isn’t

a natural landscape, then it may end up being a scene which has been modified by man. If you view it with conservation in mind you may read more into the pictures, but that isn’t always the intent.” Please share with us some details of your camera. “When I have the luxury of being able to carry a lot of gear I take my SLR, tripod, lenses and flash, and have now started experimenting with a device called the “gigapan” – a panoramic robotic device that shoots and stitches big panoramas. But when space is not available I carry a small Leica. The exhibit consists of pictures shot on both cameras. I use a Canon 5D which is a full frame digital SLR and my favourite lens is the 28 – 300 that allows you to take wide angle shots or moving wild life shots. When there isn’t much light I use an 85 lens which lets in a lot of light and I can use at night without using a flash at pretty high speeds though its bulky and heavy.”

December 2010

In your series of ‘The Journey’, which journey has been the most memorable and why? “My Chilean trip which included Atacama, Patagonia and Easter Island has yielded a higher than usual number of useable pictures. This is partly due to the beauty of the nature reserves, the good weather and the absence of tourists that might get into the shots. Other spectacular journeys have been Vanuatu and close to home, Dhofar and Yemen.” How was the experience of having your own exhibition? It was a great experience actually, I really enjoyed it. I think for any event where there is a creative element, one would like to continue improving everything you do until the day you have to open. I think that has been how I have approached any project that I am very passionate about. I continue to improve and perfect what I am doing but the day the event arrives, you have to draw a line and say that we will go with the things as they are. But, if I had to do this again, I would change a few things just to be able to maximize the quality. Can we expect a second edition in the near future? “Certainly! This has been a great experience that I would like to repeat. However I would want to show something quite different the next time. I would also love to show pictures by other Omanis who haven’t yet exhibited.”

You are a very busy person. How often do you indulge in photography? Is it only when you are travelling that you get to photograph? “No not at all. I usually carry my camera wherever I go which is out of habit. I just keep it in the car with me and if there is something that catches my eye I don’t have to be on a specific journey to photograph that. It is always at the back of my mind. It is good to know that there is a trip which will involve a lot of time doing photography but the rest of the time I almost feel like a responsibility to have the camera with me because I hate to miss a great opportunity.” Environment is one of the much discussed topics around the world today. Even in Oman. What do you feel are matters of concern affecting Oman’s environment and how is ESO addressing these issues? “Well the answer to this question really would be the subject of an entire article. Briefly to touch on one area of

concern; tourism is on the rise and the reason people want to come to Oman is to see its pristine beauty. Developing tourism infrastructure will permanently affect the pristine nature of Oman. There are great examples around the world of how the creation and management of nature reserves has greatly enhanced attractiveness and increased tourism revenues. ESO works closely with the Ministry of Environment and Climate Affairs on projects. ESO has run awareness programs through private & public schools, they have and continue to fund and carry out important scientific research with international NGOs to better understand what aspects of our flora and fauna are most at risk and in greatest need of protecting. We are just scratching the surface here. There is much to do, but the more people are aware the easier the task becomes.” Besides photography, what are your other interests? I enjoy outdoor sports, scuba diving, sailing, skiing, paragliding and cycling. I’ve managed to take a camera along to each of these at some time or the other. I have already begun introducing my two young kids (3 and 5 years) to the outdoors through camping and boating trips. After all that is how I was smitten.”

organization. We are currently working towards changing that. We are in the process of formulating a five-year strategy that should be completed by end of 2011. We want to get more schools involved as well as more community involvement and also take ESO’s work to the grassroot level. “At the moment we have a variety of research projects; the turtle conservation project, whale and dolphin research project and a new frankincense project in Salalah are just a few. “We conduct regular presentations to schools including to those in the interior regions to give talks and interact with the students. We try to make people understand how their actions will affect the environment. “For instance, there are various issues that children and the people here are not aware of, like anti-littering. Many of them do not realise the consequence of their action when they throw a can out of the car and think someone else will clean it up. And this is wrong. We need to let them know that this affects our environment. We will soon be starting

amees Daar, the Executive Director of Environment Society of Oman (ESO) has been interested in environment affairs from an early age. A graduate in Environmental Science, Lamees’ passion for environment matters is comprehensible. She is also one of the founding members of the organisation and has been on the board since its beginnings. Lamees talks about her role at ESO, the work done by ESO and educating the public about environmental issues. Circa 2001 “We started thinking about ESO in 2001. It began with a group of like-minded people from various walks of life that came together to ideate and discuss launching an environment society. Initially the plan was to have a marine environment organization, but as we discussed and looked at various aspects, we realised that there were other environmental issues that need to be addressed in Oman. ESO was launched in 2004 though the planning stages started earlier.” Working with ESO “My responsibilities at the moment include managing the affairs in the office as well as holding meetings with the government authorities and other societies and managing projects. I hold a voluntary role with ESO and work from home mostly. I do want ESO to become a organisation where I can step back from my administrative responsibilities and get involved directly with environment issues and projects and field research.” About ESO “At the moment we are more of a research based organization than a community awareness-based

programmes to address such issues.” A rewarding journey “In the last six years we have been able to create an impact on society with regard to the environment. We have worked closely with the Ministry of Environment on various important isasues. ESO has been able to get funding for various projects and also bring in researchers that may not have been easy for government bodies. “While we have reached out to a large group of people and organisations in Oman, I feel it is not enough. At ESO, we want to focus on community awareness issues. There are many projects that are in the second and third phases but the media is not aware of this and thus the public are not aware. We are appointing someone to handle public relations; this will help us in getting the message about ESO’s work across. December 2010

“We now have a lot of support from various individuals and companies; our website has been a great success. Initially it wasn’t easy. For a company choosing between a charitable organization that caters to the social needs of children, disabled and the needy and an NGO that is committed to the environment is not an easy task. But we have proved our capability and professionalism through our research and projects. We have demonstrated our capabilities and now the support is more forthcoming.” Starting early “I have always been interested in the environment. While growing up, my family used to go on a lot of camping trips and I have grown up seeing many parts of Oman that most people living in the city does not visit often. When I decided to go to university, I chose Environment Science as my main subject. After returning to Oman, I started working as an environmental consultant with an engineering firm. Then I got married and a little later we started discussing about setting up an organization that is purely dedicated to

December 2010

raising awareness about the environment. “Although our children are still very young, they are aware of basic environmental issues such as why we carpool, why we need to conserve water and why we shouldn’t use plastic bags, for example..” The path ahead “We want ESO to become a self-sufficient organisation. We want to be able to generate enough sustainable income for the society so that we can focus less on fundraising and concentrate on research projects and raising community awareness. We work closely with the Ministry of Environment & Climate Affairs and there is a lot more we can do together. We hope to have more manpower and also move into a bigger office. We hope to get more volunteers in the future. and have appointed someone who will handle the volunteer programmes of ESO. I have high hopes for the Environment Society of Oman and with a dedicated board and highly motivated, qualified staff, people will be hearing much more about us in the coming years. ”

Dazzling  Duo

Sayyida Muzna Al Said & HH Susan Al Said

Muzna’s Millennium A Her Highness Susan Al Said knowledge and passion for art is exemplary. Her vision led to the setting up of Bait Muzna Gallery, one of the foremost art galleries in the country. Following her mother’s footsteps, yet remaining individualistic, is Sayyida Muzna Al Said Script: Patricia Groves

December 2010

uspiciously, at the dawn of the new millennium, an Al Said house in Old Muscat was inaugurated as an art gallery. Henceforth, the royal house would be known as the Bait Muzna Gallery. Sayyida Susan Al Said’s life-long interest in art had found a concrete expression. Her vision was of a dynamic gallery that would support the work of local artists, Omani and Expatriate alike - and also be energised by an international dimension. In the early years, Bait Muzna attracted both emerging and seasoned artists with a fresh approach, centred, in part, on a harbouring ethos. Bait Muzna was not simply a house for art – it was symbolically; and in some instances, actually, a ‘home’ for artists. Sayyida Susan’s enveloping concept extended to renting a nearby house to serve as a workshop and hostel for visiting artists. It was an exciting time as Bait Muzna became a centre for art-in-action. In her global travels, Sayyida Susan had a knack for coming across fascinating artists and bringing

in new talent from abroad. The Gallery was gaining a reputation for exhibitions that were varied, highly interesting and conceptually stimulating. Meanwhile, the home focus of the Gallery ripened; and, in 2006, one of the Gallery rooms was dedicated to the work of Omani artists. As well as change and evolution, the values of the Gallery included continuity and loyalty. With return engagements, exceptional international artists like Tonny Holsbergen became part of the on-going identity of the Gallery. Initiated and supported by the Gallery, Tonny’s 2006 book, Faces of Oman, has become an iconic representation of the Sultanate’s traditional culture. There came a time when Sayyida Susan, with increasing outside responsibilities and having nurtured the Gallery to a certain level of maturity, decided to gradually slip into a more advisory than hands-on role. Fortuitously, Sayyida Susan met someone who she felt could ably assist with the next stage in the evolution of the Gallery – Ellen Molliet. The Gallery Gains a Director It is almost always a winning combination when a pioneer who has built up an enterprise works toward a new vision with fresh talent. Right from the start, Director Ellen Molliet took a strong interest in maximising the architectural advantages

“

of the old house. She expanded the social space by utlilising the roof with its spectacular view and charming corners in an Omani style with cushions, traditions weavings and the atmospherics of candlelight. But this was only a hint of things to come. In 2010, a landmark year for the Bait Muzna Gallery, marking its 10th anniversary, Ellen Molliet implemented a dazzling renovation that would transform the Gallery from an old townhouse compartmentalised in small rooms, into an open, contemporary, glass-topped space. With almost double the wall area, the Gallery has been able to accommodate the huge canvasses that are a trend in contemporary art today. In tune with changing times, the original vision of Gallery gravitated toward a focus on the contemporary art of Oman and the Arab world. Within a world class framework, Bait Muzna has attracted a number of renowned Arab artists, including the famed Tunisian artist, Nja Mahdaoui and other big names such as Yousef Ahmad and Abdullah Akar. With the support and guidance of Sayyida Susan, Bait Muzna Gallery began taking Omani artists abroad; most notably, to Art Paris in Abu Dhabi (2007 & 2008) and its successor, Abu Dhabi Art (2009 & November 2010); to Art Dubai (March 2010); and to the prestigious MENASART Exhibition in Beirut (July 2010).

I see a potential role for Bait Muzna Gallery as, in part, a therapeutic foundation - a place where teenagers and adults with problems can feel free to express themselves through art workshops

”

December 2010

An Intergenerational Alliance It is traditional for houses as well as family businesses to be handed down to the next generation. And, in the case of Bait Muzna, the circumstances are particularly meaningful. HH Sayyida Muzna Al Said, the only daughter of HH Sayyid Qais bin Tariq and Sayyida Susan Al Said is named after the original owner of the house, a favourite Aunt. Most of the successful businesses in the Sultanate are family-owned enterprises in which fathers and sons; and, sometimes fathers and daughters, work together. While an art gallery is a cultural undertaking as much as it is a business, Bait Muzna will be setting something of a precedent with a mother-daughter alliance.

“

I see a potential role for Bait Muzna Gallery as, in part, a therapeutic foundation - a place where teenagers and adults with problems can feel free to express themselves through art workshops

”

December 2010

HH Sayyida Muzna was fourteen years old when Bait Muzna became a Gallery. She is now a mature and confident young woman of twenty-four currently completing a degree in Art History at Santa Monica College in Los Angeles. When the time comes to work together, it will most probably not be a case of ‘like Mother, like daughter’. Today’s new generation has a mind of its own - and with one foot in Muscat and the other in Los Angeles (LA), HH Muzna brings a rich mix of cultural influences in the fast flowing currents of a global world. In the rich, multi-dimensional art scene of California, Sayyida Muzna is exposed to a multiplicity of cutting-edge art styles, personalities and cultural influences - from LA street art to contemporary art and established museums. She is a savvy young lady very much of the 21st Century. It is not necessary that two generations involved in an enterprise be always on the same wave length. Although in the world of art, compatibility of imagination can have powerful results as ideas reinforce and build upon one another, clashes of imagination can also have spectacular results in the healthy mutation of ideas. A person with considerable creative talent; an artist at heart, and a blossoming writer, HH Muzna is inspired by nature, people and city life. Hence Oman and California are a good combination for Muzna as she accumulates experience and conceptually analyses the natural and cultural surroundings she encounters. HH Muzna’s Milestones Sayyida Muzna made her debut with the Gallery in March, 2009 when she opened an exhibition by a favourite Bait Muzna artist, British watercolourist, Patricia Al Fakhri. Then, in February of 2010, HH Muzna graced the opening of the Gallery’s 10th Anniversary Exhibition. On that occasion, HH Muzna formally declared the intentions of the family for the future of the Gallery:

“Bait Muzna will provide a strong platform to promote the works of Omani artists… It will be the foremost gallery of contemporary Arab Art...” Although she is presently studying halfway around the world, Sayyida Muzna keeps her finger on the pulse of her homeland in many ways: “I recently attended a wonderful conference, Oman 2010: 40 Years – Building the Future, in Washington DC with my mother. It was jointly hosted by the Sultan Qaboos Cultural Centre at George Washington University and the University’s School of International Relations - to celebrate His Majesty Sultan Qaboos bin Said’s 40th Anniversary. “A select group of accomplished intellectuals and diplomats gave talks highlighting Oman’s success from 1970 to the present day. I found the Conference tremendously inspiring; and felt incredibly proud of the remarkable accomplishments of my country in just four short decades.” The Decade Ahead The experience of Renaissance Conference was a watershed in a way for Sayyida Muzna, as it was like having Oman in America for a while. “It led me to think about The Decade Ahead and what I would like to see happen - not just for the Gallery, but for Oman and its people. I see Bait Muzna promoting Omani art more extensively and becoming more international. I would like, for instance, to have artist exchanges between Oman and the United States. “I met some young Omani artists at the Washington Conference that I could see doing well in exhibitions at Bait Muzna. There was a panel featuring an SQU Professor who mentioned how Omani girls and women were excelling at studies and jobs, while boys and men tended to lag behind; and I tried to understand why this is the case, and what could be done to help all Omanis strive to succeed. “This raises a central concern of mine - the people of Oman. I would like to promote art in a way that will

help the less privileged in our society, especially those with disabilities, and those who lose their way because of emerging societal problems like drug addiction. “I see a potential role for Bait Muzna Gallery as, in part, a therapeutic foundation - a place where teenagers and adults with problems can feel free to express themselves through art workshops. Around the world, the therapeutic power of art is increasingly recognised. I know that when I paint, write, or sing, I feel I’m able to overcome the troubled feelings and uncertain emotions that often surface in life; and it becomes easier to focus on blessings. We all need positive ways to channel our energy.” There is every expectation that HH Muzna will play an important creative role in the further development of the Art Gallery that bears her name – for the betterment of the country she loves so well.

“

Sayyida Muzna made her debut with the Gallery in March, 2009 when she opened an exhibition by a favourite Bait Muzna artist, British watercolourist, Patricia Al Fakhri

”

December 2010

Dazzling  Duo

David Graham & Philippe Georgiou

Raising the Bar The partnership between Oman Sail and Oman Air has been that of a strategic one as both of them endeavour to create a global platform for Oman in the field of sports as well as tourism Crème de la Crème Report

n the last couple of months, Oman saw history unfolding in many forms, be it in the field of sports, anniversary celebrations, cultural events to partnerships of some of the most important national brand names. One such partnership is that of Oman Sail and Oman Air. Oman Sail’s vision has always been to exploit the sport of sailing to its best efforts to be able to contribute to the development of Oman and its people. This dream was realised when they were supported by Oman Air for one of the world’s most prestigious sailing races, Route du Rhum earlier this year. The Oman Air sponsored trimaran, ‘Oman Air Majan’ reflects the airline’s commitment not just to supporting the very best of Omani endeavour and innovation, but also to increasing prospects for the people of Oman to demonstrate their skills and abilities on the world stage. Partnership of Difference While Oman Air offers a unique and stylish alternative that combines innovation, attention to detail and outstanding levels of customer service to travellers to and from Oman. On the other hand Oman Sail has constantly

December 2010

been promoting Oman as a tourist destination since early 2008. How do they do that? By joining forces with Oman Air and being able to participate in one of the most prestigious and challenging offshore races in the world, the partnership has put Oman on a global platform today! David Graham, CEO, Oman Sail explains their unique partnership with Oman Air and how they handle competition.

How relevant is it for you after Oman Air came onboard? It is a very relevant sponsorship for both parties. The sponsorship enabled both Oman Sail and Oman Air to successfully penetrate a significant market [France] in terms of media exposure and consumer awareness. We share a common aim – to attract tourists to the Sultanate of Oman. Joining forces with Oman Air and embarking on a marketing cooperation gave Oman Sail something tactical and measurable which gave Oman Air a way into a focused group of consumers [of the correct socio demographics] in a sport the French are passionate about. What is the kind of response you received in terms of overall awareness and business? The response was pleasing, not only because we were independently measured and wouldn’t get paid unless we delivered, but it was clearly apparent it worked for our sponsor. The media were very interested in the story and the people of Oman as well. In addition the rest of the GCC were very supportive and appreciative of what we are doing. From the outset we were focused about consistency with regards to our message, we kept it to three [tourism focused] simple points; 1. Omani people are warm and friendly 2. The country is stunning and oozing with culture 3. You can get there directly from Paris on one of Oman Air’s new airplanes The Ministry of Tourism, Oman Air and Oman Sail joined forces and we delivered in excess of €4 million of media value in France alone. The analysis pointed towards an increase in awareness of Oman Air’s offerings, the attraction of Oman and the involvement of Omanis in many aspects of the project.

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The sponsorship enabled both Oman Sail and Oman Air to successfully penetrate a significant market [France] in terms of media exposure and consumer awareness. We share a common aim – to attract tourists to the Sultanate of Oman.

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What is the most beneficial outcome from this partnership? Sailors and people interested in sailing are in the socio demographic groupings A’s and B’s (high earners), this is the target customers for Oman Air and the Ministry of Tourism. The fact that we achieved such huge media value in a focused group was great news for Oman Air and therefore The Ministry of Tourism too. Could you briefly discuss your future endeavours with Oman Air? Oman Air is very happy with their involvement in the sport of sailing, and they have confirmed they would like to stay in the sport. Peter Hill (Oman Air CEO) had once mentioned to me that it is a waste of money going into a sport or event as a one off. I am delighted that the airline put their trust in us and equally delighted that our joint teams delivered, it is a solid foundation on which to grow the partnership. The Route du Rhum happens every 4 years and we haven’t yet discussed the unfinished business we have in that race. However we have discussed The Extreme 40 circuit and Sidney Gavignet will be helming Oman Air Masirah next year, on the Extreme Sailing World Series, which starts here in Muscat in The Wave on the 20th February 2011. The issue of having such a good first

December 2010

year is the bar gets raised! Oman Air is a tough, demanding sponsor that said, “we have absolute clarity on what we have to deliver - whatever we do together must result in more passengers on Oman Air flights.”

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Oman Air provides a service that is unsurpassed in the GCC region. Now we are working together within a sport that is clean, competitive and leading edge whose follo wers are absolutely the airlines target customers. It is a powerful pair that works.

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December 2010

What according to you makes Oman Sail and Oman Air a powerful pair? We share an aim of promoting the Sultanate of Oman as a tourist destination. Oman Sail has an efficient marketing and PR machine; Oman Air provides a service that is unsurpassed in the GCC region. Now we are working together within a sport that is clean, competitive and leading edge whose followers are absolutely the airlines target customers. It is a powerful pair that works. Philippe Georgiou, Chief Officer Corporate Affairs, Oman Air shares his views on the strategic partnership with Oman Sail.

Could you brief us on Oman Air’s latest developments? Oman Air has witnessed a uniquely qualitative transformation as it went from being a relatively small regional airline to a widely recognised international carrier. This came in light of the fresh injection of capital by the Government of Oman. As such, Oman Air has now expanded into 41 destinations, nine of them having been added just this year. Additionally, new aircraft have been added to its fleet, including the uniquely configured Airbus A330, which offers ultimate comfort and luxury on long-haul routes.

Briefly describe your association with Oman Sail? Oman Sail having been tasked with promoting Oman through sailing, as well as creating a unique opportunity to put Oman on the world sailing competition world, and internally bringing up a new generation of Omani sailors, it was only natural that Oman Air favourably considers associating itself with yet another international Ambassador of Oman. Â Â What is the response in terms of business growth? The response has been very positive. In France, where the sponsorship of Oman Air Majan materialised into La Route du Rhum Regatta, the exposure Oman and Oman Air obtained was beyond objectives and expectations. What are your future plans? The partnership is solid and meant for the long-term. As Oman Sail and Oman Air both expand individually, their partnership will continue to expand in parallel. What is the kind of international exposure you received? The partnership with Oman Sail gave us access to the target audience we want to reach in France, which is the discerning traveller, cultural and heritage curious, and explorer category. What according to you makes Oman Air and Oman Sail a powerful pair? The same vision and strategy: create visibility, expose and promote Oman.

December 2010

Dazzling  Duo

Ahmad Al Harthy

Racing Ahead Ahmad Al Harthy’s association with the Porsche Carrera Cup GB Championship has proved to be a successful one. He is looking to excel even further as he steps onto the next year of the championship

Script: Sudipta Dasgupta

December 2010

hen we talk about racing in Oman, the one name that comes to mind is that of Ahmad Al Harthy. The first Omani who made it to the racing track is not only a pioneering feat but being associated with one of the most prestigious racing championships, Al Harthy is history in the making. The Porsche Carrera Cup GB is at the very pinnacle of British motor racing. Stunning cars, top teams and drivers and unrivalled back up from Porsche Cars GB makes the Carrera Cup the obvious choice for teams and drivers seeking a superb racing platform. It has been a considerably good year for Al Harthy as he produced one of his best drives of the 2010 Porsche Carrera Cup GB Championship season at Knockhill in Scotland earlier this year. He not only fought his way through into an excellent Pro-Am 1 Class podium finish during an action-packed 16th round of the campaign but has been in the record in the following rounds too.

After a superb Carrera Cup GB season in 2010 with a capacity entry, the stage is set for an even better year in 2011 for Al Harthy. Crème de la Crème interviews Al Harthy on his association with the Porsche Carrera Cup Championship and how important is the association for his racing career Why did you choose to race The Porsche Carrera Cup GB? “We decided to go into a championship which had a lot of history and chose to race with Porsche because of the prestige this championship has and the awareness it has as a brand and as a company. There was definitely a huge potential for me as a racer in this championship. I am very excited and proud of the fact that I am part of this championship and see myself making it to the next levels.” How do you see yourself today from where you started couple of years back? “Whenever I look back, I try to remember the good things because it is important I do that and at the same time I do reflect on my failures which has helped me to achieve success today. Although I am happy with where I stand today, this is not what I want. I strive to do better each and every time as I expect to do a lot better. I look at all the positives and the negatives and try and turn those negatives into positives which make me stronger as a driver and more passionate about the sport. I have grown with this

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The Porsche Carrera Cup GB is at the very pinnacle of British motor racing. Stunning cars, top teams and drivers and unrivalled back up from Porsche Cars GB makes the Carrera Cup the obvious choice for teams and drivers seeking a superb racing platform

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December 2010

sport and the first to introduce it in Oman and hopefully one day I can help in the awareness programmes for future racers in Oman.” What is the future of the Porsche Carrera GB Championship? “We have to be very cautious as to how we develop this sport. Racing is a very professional sport and a competitive one and in 2011 we will be in the same championship – The Porshe Carrera Cup 2011 Great Britain with new equipments, new cars and it is definitely going to be another exciting year.” So what is the next level in your Porsche Carrera GB Championship? “Currently I can stay in the Porsche Championship for sometime and climb through the ranks and hopefully I can go till the Porsche Super Cup which ultimately follows the F1. There is a lot of potential to grow in the championship but we have to be ready for those big championships which we are slowly building on. Currently I am enjoying being at this position and will take things at it comes.” Can you please tell us on how was it being the Brand Ambassador for the Asian Beach Games? “I was extremely proud to be a member of the Asian Beach Games and an Ambassador to the programme. I was very excited about getting people to this event as I had campaigned for it both in UK and in Oman. It was a very proud moment for Oman to host the second Asian Beach Games. All we need is the public to support and show commitment towards such sporting events and their desire to see sport excel in Oman especially after seeing what Qatar has achieved. We know that the region is capable to host such big events and we deserve them.” How important is safety to you? Tell us about the Porsche 911 you drive? “When you choose championships, you have to look at the safety records. That is my number one concern as a racer and we share that a lot with all our partners who are with us. Safety to them is as important to me. Porsche as a company have proved themselves in their track record by being in a controlled environment that supports safety from the beginning till the end of racing. It was an obvious choice for me. The equipments both in terms of internal and external parts in my car are testament to how important safety is to me.” Who is your role model? “I look up to my parents a lot as their support is very important for me. My role model is Michael Schumacher although I look at him from a completely different perspective than others would. I believe he is a man

December 2010

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Racing is a very professional sport and a very competitive one and in 2011 we will be in the same championship – The Porshe Carrera Cup 2011 Great Britain with new equipments, new cars and it is definitely going to be another exciting year

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who wanted to achieve something big and has done that through sheer dedication and passion. He also has a clean track record off the track as nowadays it is very difficult for athletes to maintain a stable life outside the track without any distraction. He is a very good example of a successful and balanced racer.” What is your advice for someone who wants to pursue racing as their career? “In Oman, racing will take some time to pick up pace. We believe that when it does take shape, we will have the right instruments to build on. There is a pressure to have a track in Oman although it will take quite some time now. But I am always going to be there to support whatever is required from me.”

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Porsche as a company have proved themselves in their track record by being in a controlled environment that supports safety from the beginning till the end of racing. It was an obvious choice for me

December 2010

Dazzling  Duo

Shatha Abbas & Eman Al Wahaibi

Friends and partners They met through their husbands some years ago. Now Shatha Abbas and Eman Al Wahaibi are close friends and business partners. The two enterprising ladies have been creating a difference in Oman with their various ventures Script: Anne Kurian

December 2010

hatha Abbas and Eman Al Wahaibi met 13 years ago through their husbands who were school friends. Today they are thick pals and business partners. The enterprising duo has ventured into a number of initiatives in various fields and each one has become a success story. From Dar Al Atta, an NGO that provides for the needs of the underprivileged and children, to TEMCO, The Little Shop of Flowers, Busy Bees and The Nejd, Shatha and Eman have quite a lot on their plate. Yet, the duo manages it all with ease. Easygoing, and amicable, the two ladies sit down with Crème de la Crème to talk about their businesses, friendship and the journey over the last 13 years. Friends first Eman: I met Shatha though her husband. Our husbands

used to go to school together. We first met in Dubai and a little later we moved to Oman. Eman was very welcoming and soon I became part of a whole group of friends. Shatha: Eman and I became good friends quickly. We also started our families together, though that was not planned. But it allowed us to bond more. Dar Al Atta was our first initiative together and that brought us close too. The house of charity Shatha: One of the founding members of Dar Al Atta, Maryam Essa Al Zadjali, on her visit to USA had seen various kinds of charity work being done there and on her return wanted to start something in Oman. A few of us met up and the idea of starting Dar Al Atta came up. We chalked down the strategy, goals and mission of the organisation. Dar Al Atta was formally launched in 2002. Entering the business world Eman: We launched TEMCO – The Event Management

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Company – to organize birthday parties and small staff parties. Soon it became a full-fledged events management company, although much of the work was happening from home. We also moved into corporate parties and organizing small events. Shatha: Shortly after that, we got to know that the Flower Shop in Jawharat A’Shatti was up for sale. We bought it, especially since it catered to the requirements of the events we organised. We changed the name and called the flower shop The Little Shop of Flowers. It also became an office for us to work out of and hold meetings. Business matters Shatha: We used to buy a lot of our gifts from The Nejd. When the couple who started the business here decided to sell the company, they contacted us as they felt we would be passionate about it. They knew us well and knew we were very supportive about their products and services. We have always liked the products from The Nejd and the service they

Dar Al Atta is open to any individual with a strong desire to help make a difference to the lives of those who are less fortunate. In Oman, small businesses are considered a critical engine for economic growth

December 2010

render by employing Omani craftsmen. So we didn’t think twice about buying the company. Eman: We started Busy Bees because there was no other educational play centre where we could take our children and spend quality time with them. We felt there would be other mothers who wanted a place like that and thus decided to start Busy Bees. The project was started along with two other friends of ours and we got tremendous response. Nothing is too tough Shatha: In the beginning, when we decided to launch TEMCO, we had a lot of running around to do. We were hands-on with every aspect of the event we undertook – right from blowing up balloons, picking up gifts, decorating the venue… But even after we appointed staff to do these jobs, we make sure to be around and help them. Eman: I think it’s good to get involved in all aspects of your business. This allows you to understand a job better before delegating it. Meeting challenges head-on Shatha: We opened a shop called Celebrations dealing in party accessories and gifts in Shatti Qurum but then had to

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The products by the artisans are made using traditional techniques and design elements and when this is combined with products from The Nejd, unique items of beauty are created that can be used in modern life

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December 2010

shut it down when the financial crisis struck. We realised we had made a mistake by opening that store but it was a lesson well learnt. And we were not ashamed to admit that we had made a wrong judgment. There is no progress unless you realise your mistakes. But we are also proud of what we have achieved so far. Eman: We did not have a huge capital when we started our business. We started working from home and we didn’t want to borrow from anyone. Maybe if we had planned our finances better, we would have reached where we are today much earlier. But we have no regrets. Learning from each other Shatha: I think we have a great relationship. I benefit so much from having Eman in my life. She makes me a better person. She keeps me grounded. Eman is an extremely passionate person and is always very positive. We share a good working relationship too. It’s great to have someone you can bounce off your ideas to and know that she won’t agree with all that I say. We trust each other’s opinions and we know we can always fall back on each other for anything. We are honest with each other always; and we are comfortable telling each other how we feel without the fear of worrying if we’d hurt the other. We are more like family than friends! Eman: Shatha is a very optimistic person. She helps me get into a better mood if I am down. She is also very kind and giving. I wouldn’t be who I am or doing so many things if it weren’t for her. I like her ‘nothing is impossible’ attitude.

2010 - A MILESTONE YEAR March 2010: Oman’s first credit card exclusively for women, DANA is launched by National Bank of Oman (NBO). June 2010: NBO recognised the status of dynamic women in the Sultanate of Oman and launched the 2010 NBO calendar, which was dedicated to women who reflect exceptional qualities: focused ambition, ceaseless dedication and sheer will power to succeed and is a source of inspiration to the society. October 2010: The first edition of the Omani Women’s Day was celebrated on October 17, 2010. November 2010: The keys to the Home Away From Home (Dar Al Hanan) facility, an initiative by the National Association for Cancer Awareness was handed over to Yuthar Al Rawahi

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Dazzling  Duo

Pioneers in PR

Hassan Al Saleh

Over the last four years, TRACCS Oman has rewritten the rules of PR in the Sultanate. The dynamic brother-sister pair, Hassan and Luma Al Saleh, who run the firm, have been successful in raising the bar where public relations is concerned Script: Anne Kurian

ublic Relations is an obsession for Hassan Al Saleh. By his own admission, he lives, eats and breathes Public Relations (PR). Maybe that admission shouldn’t come as a surprise from the Managing Partner of TRACCS Oman, the specialized PR firm, probably the only one of its genre in the Sultanate. But what Hassan and his team of specialists at TRACCS Oman have done is to bring about a change to the PR industry in the Sultanate. A dedicated PR firm, TRACCS Oman has strived to make public relations a specialised service that is both vibrant and meaningful. Hassan has steered clear TRACCS Oman from becoming a press release factory. Instead, what he and his team at TRACCS have and continue to provide are tailor-made strategies and services that cater to individual clients. Within fours, the specialised PR firm has created a niche for itself in the world of public relations by proving their expertise. Hassan traces the journey of TRACCS Oman, the changing face of PR in Oman and the reasons for the PR firm’s immense success.

December 2010

The beginning “After completing my Undergraduate Degree from Georgetown University in Washington D.C., I came back to Oman. I am firm believer that Omanis must come back to their country and get involved in the progress of the nation. I was keen to pursue advertising as I felt it would be a great creative outlet of expression. Within six months of joining an agency, I felt I had learned all that was there to advertising. And I was not happy with that thought. It scared me. “Co-incidentally I went to Dubai to attend a forum and there I met Mohamed Al Ayed, the founder of TRACCS. He offered me a job; I agreed thinking it would be in Dubai, which is quite close to home. But he wanted to me to join the headquarters in Saudi Arabia. He told me if I wanted to learn and get to know the industry well, then I should work in Saudi Arabia. “I was a bit apprehensive about moving to Saudi Arabia, actually very, but what was supposed to be a one year collaboration turned out to be span over almost three years! I absolutely loved my work, the team and the business

environment in Saudi.” Oman operations “I realised while working in TRACCS Saudi Arabia that my career would always be in PR. TRACCS at the moment had a small representative office in Oman engaged in conducting work for regional clients. In 2007, I bought equity in the company and transformed TRACCS Oman into a full-fledged entity. “Even before we opened the office here, we signed up our first client – Amouage. Our Dubai office informed us that Amouage was looking for a PR firm in Oman to represent the brand in Middle East and North Africa. I met David Crickmore, the CEO of Amouage and we hit it off well. In the pitch process that followed, we won the account and were appointed the PR firm for Amouage. “We have since then been fortunate enough to work with some of the most amazing clients, both locally and internationally. We represent many major sectors in Oman – from luxury to banking to aviation and more.” What is PR? “When we opened TRACCS Oman, there was just one other specialised PR firm in the city. Yet, the market was completely oblivious to PR. Few clients understood what PR meant. A stereotypical description was attached to PR firms – that of being a press release factory. And that is exactly what we were not. “We are deeply committed to building and diversifying the practice of public relations offered in Oman and the region. Our portfolio included providing public relations skill sets to our clients, creating and delivering key communications messages, enhancing and managing corporate reputation, defending it against crises, reaching out to various publics and building its own internal communications capabilities. In short, our job includes handling all aspects of public relations. Over the last four years, we have been able to portray the right message across of how a PR firm works and introducing essential and sophisticated communications disciplines. I feel we have transformed the way PR was viewed in the past.” Getting the message across “While the level of awareness about public relations has increased considerably, the practice is still very much misunderstood and underappreciated. Though we have managed to create a niche for ourselves, there are various challenges we face even now. The most common is the basic understanding of PR. Often PR tends to get mixed up with advertising or marketing. The two streams are different and work in their own spheres. Another challenge we face is the lack of appreciation for PR. The PR team always communicates directly to the CEO of a company as they understand how any communication from a company to

the public would affect its reputation. But not all companies here understand this aspect. “Quality is another factor that is concern. There unfortunately is no sense of quality when it comes to PR here. There are so many mediocre statements and PR elements coming out every day which reflects badly on the industry. We are particular about quality and not quantity. We are very selective about our clients; we take upon clients who understand and want quality. One of our main criteria at TRACCS Oman is to ensure that the quality of our work is on par with the international market.” The success formula “Almost 95 per cent of our clients have been with us for the past four year. And we are truly thankful to these clients who have trusted us to handle their communication and allied matters. This includes Valet, Oman Air, Amouage, The Wave, Muscat, and Oman Oil Marketing Company, among others. “While it may not make business sense, money is not the be all and end all for me. What we are more concerned with is to deliver with passion. When we sign up a client, we become an extension of the client. We are not just an agency or PR firm for our clients. When we talk about our clients, we become the company being represented. There have been instances when we have been mistaken us to be part of the company we are representing, which is good for us. It shows that we are dedicated to our job. This I feel has been one of the reasons for our success. “Yet, success would not have been possible without who I call my battalion; my colleagues. They do fantastic work and are just as passionate about their job. We all share the same values – of providing customised communications strategies which are innovative and result-oriented” The sister-brother combination “Luma joined in TRACCS Oman in 2009. Although she was unofficially working for TRACCS when we first opened, she has always been a part of it. We have always had discussions about work when I went back home and so she knew the company well. So it would be right to say she has been with me in TRACCS Oman right from the beginning. “Honestly speaking, Luma is really my backbone. Although I hold the title of Managing Partner, a lot of decisions are taken jointly. We do not meet eye to eye on a lot of matter and we have lively debates or discussions related to work. I feel this is healthy and important in our work. I want someone to challenge my ideas and decisions. But this is not limited to just Luma. Anyone who works at TRACCS is encouraged to question each other’s ideas. Though Luma and I have colourful and argumentative debates, we have a common goal and vision.”

December 2010

uma Al Saleh joined TRACCS Oman as the Director and CSR Specialist in 2009. A graduate of Columbia University, Luma’s past work experience includes successful stints at Ministry of Health, Ministry of Social Development and UNICEF Oman. During a six-month break after her tenure at Ministry of Social Development and before joining UNICEF, Luma had a short brush with PR at TRACCS Oman. Although Luma joined UNICEF, she had been bitten by the PR bug and was back at TRACCS after a short while, this time with a well-defined portfolio and responsibilities. A career in public relations was new for Luma but it was a sector she took to with élan. The affable and charming Luma talks about moving into a new career, challenges and working with her brother. A new arena “Before working in TRACCS, I had never handled PR. During my tenure at Ministry of Health followed by Ministry of Social Development, I have played the role of a PR personnel but never in an official capacity. I enjoyed PR and felt I had a talent for it but never considered it as a profession to take up. “Yes, I was always curious to know more about the job, especially when I used to see people meet with Hassan; I have always wanted to know the kind of work they did. “I had a six-month break before I joined UNICEF and during this period I decided to utilize this

Luma Al Saleh

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Honestly speaking, Luma is really my backbone. Although I hold the title of Managing Partner, a lot of decisions are taken jointly

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December 2010

time to learn about PR. I joined TRACCS for those six months and I thoroughly enjoyed the work.” The shift “After six months I joined UNICEF. While I enjoyed my job, I missed TRACCS. I missed the action of an everyday job and the excitement of not being at the desk all the time. There was always something happening at TRACCS. “Among our siblings, Hassan and I have always shared a special bond. He has always been my best friend and we knew that it’s best if we work together as we make a good team. We understand each other well. On joining TRACCS Oman, I realised that when we work together the results are far more than working single-handedly. “I oversee all the clients that are in direct contact with the account managers. I also handle CSR aspect of our clients.” Team work’s the best “Almost all the day, I face different challenges. Many aspects of the job are still new to me. But the best part about TRACCS Oman is that everyone works as a team. We all feed off each other’s strengths. None of us work independently. We all share the same goals. And we ask each other’s advice when it is required. “I think our office layout helps us work well too. We have an open floor policy. While it has its pros aznd cons, the layout allows us to interact as a team. We get updated at the same time of new developments or client information.” Boss and brother “When I decided to join the company, my initial concern was how I would work with my brother who also stays with me at home. Hassan is my boss, but he is also my younger brother. So I wondered how it would be to listen to what he says. But we have managed to draw the line and keep our professional and personal lives separate. “Just because I am his sister I do not get treated any differently. I am treated just as any other employee. If I am late to work, I am told about it. If I have passed deadlines, I am asked about it. Sometimes he is harder on me but then I understand that if we don’t serve as role models, then who will? “We do have a lot of arguments at work. We don’t agree on a number of matters, but I think it’s a positive aspect. We get a chance to look at things in a different perspective. He is a like bouncing wall for me and I would like to think he feels the same way about me. “It’s also good to work with someone who knows you really well. There are times when I take things personally at work although I know there is no need to be so affected. Hassan is a big support in those times as makes me understand that things can go wrong at work and that I need to think more with my mind, rather than my heart.”

Dazzling  Duo

Misha Daud

Together for a cause I

t is always inspiring to meet people who are passionate about what they do. Misha Daud is one such person. She brought to Oman some of the best known names in the fashion world with the launch of her swanky boutique, Eye Candy. The entrepreneur is also just as passionate about the annual fund-raiser that she organizes every year for children along with UNICEF. The annual gala, which was first conducted six years ago, has become one of Muscat’s most exclusive and anticipated event. A long time supporter of UNICEF, Misha was keen to help children in Oman and also give back to the country she

December 2010

Misha Daud and UNICEF get together every year to conduct a private and exclusive charity dinner in aid of children in Oman. A closer look at this much-awaited event Script: Anne Kurian

made her home 16 years ago. The event is unique; the artistes who perform are high profile individuals from the city who come forward to help Misha in her earnest venture. The guest list is so exclusive that you have to be invited to be buy tickets to the charity fund-raiser. Misha Daud talks to us about the event, why we need to support children and her association with UNICEF. A cause close to heart “I have always been a huge supporter of UNICEF and the work they do. I wanted to get involved with charity work

in Oman and approached UNICEF saying I wanted to help. But I was not sure how I could help. I wanted to raise funds for the organization but I did not want to do it the basic way. “It so happened that one day, I was at a dinner with the former CEO of HSBC, Richard Groves and the erstwhile British Ambassador to Oman, Stuart Laing. During our conversation they suggested I do a show like American Idol in Oman. This gave me the idea for the format of the fundraiser I wanted to do; have CEOs and heads of organisations as well as Ambassadors to perform to a select group of people for a cause.” Unique and exclusive “The event was first held six years ago. Sayyid Aymen Al Busaidi of the Sabco Group offered us The Med (a classy restaurant that was located in Shatti Qurm) complimentary as the venue for the fund-raiser. We invited just 60 people and it was a grand success. High profile individuals came forward to support the cause and some of them performed that evening. We raised money at that event and I decided to give it to UNICEF. “The event was appreciated so much that I decided to make it an annual fund-raiser. Ever since then, it has gotten bigger but I ensure not to have more than 100 people at the dinner. One of the reasons for this is that the people who agree to perform are nigh ranking officials and I want them to feel comfortable about who they perform in front of. And I really don’t want to have a huge crowd. Even with such an exclusive group, we have raised over R020, 000 in one night. “We also have a raffle draw and auction on the same night that helps bring in the funds. While I could raise more money, I am particular about not asking for too much or not taking the bids too high during the auction go too high, as it’s also about having fun and I make sure that everyone who comes for the event has a good time.” United we succeed “The work involved in organising this event is quite a lot. I start working on the event six months ahead. Once the theme is finalised, I approach the individuals who are likely to perform at the event and then we choose the songs. The team then meets up for further discussions with the musical director, Adam Cole. I then choose the venue, the menu, approach sponsors and also get together the raffle prizes. “While it is a lot of hard work, I wouldn’t be able to do it without the stars of the show – the performers. The talent we have is fantastic and their willingness to perform for charity is wonderful. I am humbled by their faith in me, especially my husband who supports everything I do. “Another reason for the success of this event is the amazing sponsors I have. The same sponsors have been with me from the beginning. This includes Renaissance Group, McDonalds, Al Amana Building Materials, HSBC, National

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The event is unique; the artistes who perform are high profile individuals from the city who come forward to help Misha in her earnest venture

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Bank of Abu Dhabi, Suhail Bahwan Group and Sabco Group.” Children are our future “UNICEF is close to my heart. One of the reasons for this is because I strongly feel for children. I know it’s clichéd but children are our future and we need care about them. If we make children appreciate life, they are not going to want to be violent. We should treat them well. For, if we don’t treat them right, how are they going to treat the world right?”

NICEF in Oman has been doing enduring service to society by addressing various issues that are of concern in the Sultanate ever since the organisation set up a full-fledged country office in the 80s. Top among these are health, education, chid protection. A number of initiatives in road safety, HIV/AIDS awareness, education and children’s health have come to fore recently through a number of campaigns and fund-raising events. Crème de la Crème speaks to Dr. Laila Gad, UNICEF Representative in Oman about the charity fund-raiser event organised yearly by Misha Daud to benefit children in the Sultanate. “The charity fund-raiser dinner is a great initiative by Misha in aid of children. The funds raised from the charity dinner have been used in HIV/AIDS awareness programmes, road safety and peer education. Many individuals and organisations contribute to the charity event; this goes to highlight the interest in people to give back to society. The GCC has a tradition of philanthropy and supporting charities. “We on our part have been conducting many CSR activities to raise awareness and harness support. Supporting an event like the UNICEF Charity Fund-raiser allows individuals to reach out by making a contribution to the welfare of children and youth. “The charity fund-raiser dinner has become an annual event and there some enthusiastic and dynamic people who come forward to provide their help with it. I hope more people provide support to such events in the future.” December 2010

Dazzling  Duo

At the Peak of M Success

Both Mistal and Nabil Al Busaidi have achieved a one of a kind success. The former revolutionised the rules of luxury retailing in Oman and the latter was the first to walk the magnetic North Pole Crème de la Crème Report

istal is the result of a creative collaboration that gives rise to the possibility of admiring fashion and the dizzying heights of timelessness under one roof. Mistal is a watch boutique designed for the discerning few, it is consciously unassuming and yet quietly regal. Featuring brands like Roger Dubuis, Breguet, Audemars Piguet, Calgaro, Glashutte, Jaquet Droz, Scatola del Tampo, Omas and Omega, the boutique evokes a sense

Nabil ‘Nabs’ Al Busaidi & Dharmesh Khimji

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of an art gallery setting the perfect tone for timepieces, each made of masterful strokes of craftsmanship, painstakingly formed not just by hands, but with a soul. When we speak of exclusivity and uniqueness, Nabil ‘Nabs’ Al-Busaidi is not far from being described as one of them. From the time he became the first Arab to walk to the magnetic North Pole; his outlook towards life makes him a success story altogether. So what is common between Mistal and Nabil Al Busaidi? Crème de la Crème speaks to Dharmesh Khimji,

the Managing Director of Ajit Khimji Group of Companies and Nabil Al Busaidi to understand their unique partnership and why they chose to collaborate with each other Dharmesh Khimji, the Managing Director of Ajit Khimji Group of Companies A Powerful Partnership “Brand icons are chosen because they reflect the brand’s values of pioneering spirit, performance and quality. These are the values that have been at the crux of the Mistal operations and just like the company; Nabil Al Busaidi has consistently personified these values by the spirit and pushing the boundaries of excellence and performance. Mistal’s association with Al Busaidi is an attempt to create a conversation and engage its target with something more than just a product. Al Busaidi’s spirit of determination

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Mistal’s association with Al Busaidi is an attempt to create a conversation and engage its target with something more than just a product

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reflects the attitude of today’s Omani who is confident, driven and committed to earning his space, one who believes in the fact that ‘Nothing is impossible’. What icons like Al Busaidi achieve in an age where everyone is conscious of their lifestyles, is an effect of heroism. Deep down, every consumer is looking for in a hero. And that’s where Al Busaidi stands out. His streak of adventurism led him to be the walk to the North Pole. His success against insurmountable odds has been a great inspiration for one and all. Mistal stood by Al Busaidi in his mission playing a significant part in his long and strenuous expedition.” Mistal – A Showcase of elegance “Mistal showcases timepieces that transform into breathtaking masterpieces, each unique and splendid in design. Designs that express eternal evolution that has become a constant in the contemporary design vocabulary, in concept and form. Each brand at Mistal has its own alcove, where all the watches are displayed like the jewels they truly are. The lighting along the walls creates an almost magical pattern of shadows among the panels. But while these welcoming notes all around draw you in, the long legacy of impeccable quality that each of these names carries makes it impossible to choose one over another. This mix of opulence and distinction has been conceptualised

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by designers who have always been known for its unique thinking and progressive design aesthetic.” Signature of Luxury “Mistal has a unique architecture and design philosophy, the look and feel evolved through one drawing after another which ultimately resulted in the perfect balance of luxury and simplicity. The effort was always to adopt a premium feel which would speak only to those who value taste, people who appreciate the sheer poetry of delicate craftsmanship. With the brands Mistal showcases, you don’t just buy a watch, you embrace a tradition. You make it a part of you because you see the same belief in perfection that you stand for.” A Man of Worth “Al Busaidi represents the new crop of regional brand ambassadors who are more local and therefore more relevant. He is the next door type, in the sense that he looks like us, speaks our language, and understands our issues, but his achievements are commendable. As a result, he is fonder to us. The consumers’ in the Middle East have their unique traditions and their regional sensitivities; they now identify their icons as much as consumers in any other part of the world. This is why Mistal chose to associate with Al

We both want the highest standards to ensure our success. We both have a pioneering spirit and we both fire the imagination of our audiences

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Busaidi. Mistal also believes that Al Busaidi champions the cause of spreading the message of peace and goodwill which is integral to Oman’s policies wherein relations have been nurtured and new friends won in a global effort to foster goodwill and understanding. Al Busaidi by sheer virtue of his achievements turns out to be an ideal role model for the youth of Oman to emulate which propels him to the status of an icon.” Future Perfect “Al Busaidi symbolises the bridge between the consumer and the Mistal brand. This will have an impact and resonance that goes far beyond commercialism. Mistal has been following such authentic, natural and nottoo-commercial ways of cementing a relationship that will connect with our consumers in the coming years. Al Busaidi’s role of the brand icon will personify the values intrinsic to the brand and evoke the philosophy associated.” Nabil Al Busaidi A strong Support “There are some relationships that are hard to value for many reasons and none of them monetary. When you are personally, physically and financially out on a limb, the support and belief that is given at the start of an endeavor is worth ten times more than the support you receive when you are already a success, and Mistal were there right from the start.” Philosophy of Success The belief in my mission was important as it also encouraged others to support me. But being the first to make that step is a brave thing to do. As in all walks of life, pioneers in business or adventure are rare, but the rewards are great for those who can stay the course. I think that there are a lot of similarities in the philosophy of Mistal and myself, which made it such an easy relationship to start and maintain. A Driving Force We both want the highest standards to ensure our success. We both have a pioneering spirit and we both fire the imagination of our audiences.

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Mistal also believes that Al Busaidi champions the cause of spreading the message of peace and goodwill which is integral to Oman’s policies wherein relations have been nurtured and new friends won in a global effort to foster goodwill and understanding December 2010

Dazzling  Duo

Glorious EVEnings! Razan Darwish & Shayma Qabazard

Eve Boutique answers the call for something new and different. A brand that delivers sophisticated contemporary styles where fashion aficionados’ can find a range of evening wear for every occasion Script: Sudipta Dasgupta

December 2010

ince the time Eve Boutique opened last year, it has created quite a name for itself as it offers women a range of designer wear gowns and dresses. As the name suggests, Eve Boutique houses clothes that are meant for the bold and daring women of today. Eve Boutique is meant for people who appreciate quality, luxury materials and is looking for international design and craftsmanship as the boutique vows to deliver fashion first each season. Set up by two friends Razan and Shayma, the smart and enterprising duo work tirelessly to create a strong fashion scene among women in Oman. While Razan Darwish takes care of the marketing and logistical needs of the boutique locally, her partner Shayma Qabazard travels extensively to Lebanon and the United States to source exclusive clothes for evening wear for the boutique. Team Crème de la Crème caught up with the powerful couple who not only have a strong sense of fashion but a spirited enthusiasm of setting up a trend in the fashion industry of Oman. How did the whole idea of setting up Eve Boutique happen? Razan – The idea evolved out of my love for evening wear and necessity. I love evening wears and found it very difficult to find any store or boutique that sold these kinds of clothes in Oman. It was at that point that I felt the need to open a boutique like this but at the beginning I was hesitant as I was involved in a full time job and was a first time mother, I had too much on my plate to follow this dream. Shayma and I have been friends since university and I remember discussing this dream one day as she too has a huge passion for fashion and shopping. So we set about doing a lot of research and finding out what was the potential of this market. We realised there was a need for a new stylish contemporary eveningwear boutique and today we are living that dream and believe we still have a lot more to do.

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There is a great fashion sense among the women in Oman, who are praising our products and have fully supported us in the past year. We are looking forward into introducing new international brands even a few requested by our own customers

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How do you both synergise the work for the boutique? What are your individual work responsibilities? Shayma – I manage the supply side for the boutique through researching the market for new trends, visiting international fashion trade shows such as the one in New York and follow good leads from industry contacts. Razan- With a background in marketing I enjoy promoting the Boutique which involves advertising, promotion as well as the day to day business. Shayma’s sharp sense of fashion and eye for exclusivity make the collection at the boutique unique; she interacts with every international designer on a one on one basis and sources the very best from each one of them. Some of the brands that the boutique houses are Sylvia Haute Couture (Lebanon), Voom by Joy Han, James Coviello and Badgley Mischka. The boutique also boasts of having has a wide selection of evening bags designed by Namita Khimji. How do you inspire each other? Razan - We have been very good friends from our university days and know each other really well, hence we are really in sync with each other’s ideas and know each of our strengths. Shayma understands me really well and moreover we talk a lot to each other, exchange our ideas, discuss about different markets etc which keeps us going all the time. Who do you think is a style icon and why? Shayma- Sarah Jessica Parker is a woman with a unique sense of quirky elegance, always elegantly dressed for every occasion, knows how to work fashion and is not afraid to change her look. The Council of Fashion Designers of

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America presented Sarah Jessica Parker with the ‘Style Icon’ award. Designers such as Manolo Blahnik named a shoe in Sarah Jessica Parker’s honor, called ‘The SJP’. What is the kind of response you received from the Oman market? Razan - There is a great fashion sense among the women in Oman, who are praising our products and have fully supported us in the past year. We are looking forward to introducing new international brands even a few requested by our own customers. Are you happy with the way Eve boutique has progressed? Shayma - We are quite happy at the moment but we want to do more than this. We want to focus on more products, new designers; styles etc. We have the instinct to grow and expand one day because we want to offer something exclusive to everyone out here in Oman. Can you tell us the kind of clothes you have at Eve Boutique? Razan – Here in our boutique we have clothes exclusively to be worn for the evening. We have clothes for all kinds of evening functions. We have tops if you want to go for an a casual get together, short dresses for dinner, cocktail dresses if you want to go to a reception or an event, jalabiyas, gowns for wedding receptions etc. What do you think of the upcoming fashion scene in Oman? Razan - Our Fashion scene is growing fast, Omani women are fashion forward as any other in the Arab world if not more so, and it is encouraging to see more young Omani talent showcasing their designs in the various fashion Shows, local and International such as BodyAmr. Shayma – I am so excited to be able to present in Oman in the time where fashion is on the rise, with our products I hope it will allow them to mix their Omani style with a touch of European style, which is what makes Omani women unique. You both make a powerful pair – is there any other business undertaking for the future? Shayma - We do have plans although it’s too early to mention, we are now focusing on Eve for Evening wear and hope to expand in the future. What is the philosophy you follow to make this venture a success? Razan – Love for creativity, research, strong sense of Public Relation, knowing our customers and lots and lots of passion! What makes your boutique different from the others in the market? Shayma - It is a boutique that carries contemporary designers from across the globe and we want to provide our clients with individual first class treatment. Who is the ‘Eve’ Woman according to you? The Eve woman is fashion forward, who has an

uncompromising confident sense of style, class and elegance. Do you see yourselves as an example of an Eve woman? Shayma - There is an Eve in every woman, we inspire others and see the eve in everyone else who comes to our boutique. Hence we like to style them further with the clothes we have which bring out a class of their own!

December 2010

Dazzling  Duo

Goga Ashkenazi & Caroline Stanbury

Sheer luxe London-based Caroline Stanbury and Goga Ashkenazi have revolutonised the luxury virtual world of shopping with their quintessential online boutique – Gift Library. The savvy entrepreneurs are already taking on the world with their headline creating business Script: Anne Kurian

December 2010

ift Library is the creation of London-based style consultant Caroline Stanbury. The online luxury shop sells a huge choice of gifts for men, women and children, as well gifts for the home, beauty gifts and indulgent treats. She runs the company with her partner and friend, Goga Ashkenazi. Shoppers are presented with a great opportunity to choose from among a large and fascinating selection of niche and luxury gifts. Caroline Stanbury keeps herself aware of her client’s tastes and requirements. Over a decade of experience working as a personal style consultant in the US and UK places her perfectly for this role. Ten years ago, she founded her consultancy firm Style-Me which has successfully generated a long list of international contacts and devoted shoppers. Together with Goga who is an equal partner in the company, Caroline has revolutionised the virtual shopping world through Gift-Library.com. The unique luxury shopping website brings together

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We always strive to provide the best service possible to our clients and this is what has made the site so successful. We deliver beautifully packaged gifts in a timely manner to the desired recipient

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exclusivity and diversity to shoppers for a virtual shopping experience that very few other websites offer. What sets GiftLibrary.com apart from the other is the fact that Caroline has insider knowledge on top-notch boutiques around the world from where she sources many of her products. This ensures that shoppers get to choose from unique, outstanding and often, bespoke products. Her close relationship with the brands has also resulted in several of them wanting to create bespoke gifts just for Gift-Library.com.

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How did the idea of the gift-library.com come up?

CS: Having been a personal shopper for a few years and managing a hectic schedule with the kids, I found I never had time to shop for gifts and was constantly turning up to things empty handed. I found there was a niche in the market for a one-stop shop for gifts beautifully wrapped and delivered to your door.

How long did you take to transform what was on paper (your idea) to reality? CS and GA: 18 months or so from concept to reality.

What makes your concept different from the others in the virtual world?

GA: No other site brings all the luxury designers to one place and allows you to create your own unique gift hamper. We also feature celebrity interviews on the site which I have not seen on any other site.

How did you and Goga Ashkenazi meet?

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Caroline has made Gift-Library.com a unique personal shopping experience, where luxury and diversity are combined with the ease and efficiencies of internet navigation

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CS: My husband had known Goga since they were 17 and I bumped into her again on a plane back from Milan Fashion Week

When did you decide to invite her to join in the business?

CS: About a year after we met she was negotiating my deal with another interested party and looked at me and said why don’t . do it!

What are the roles that both of you play and how do you use your specific skills to complement each other in the business?

CS: I do the buying and the selling and I handle the creative side, oversee the day to day functioning of the website. GA: I assist with the product selection but am mainly involved in the financial side/growth of the business so we compliment each other’s strengths.

How do you select the brands and products for the online luxury boutique?

CS: Purely by what we personally love. I cannot sell something I don’t like!

How do you keep yourself abreast of what’s new and chic in the luxury world?

CS: Sarah Harris the British fashion feature editor that

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works with us and she updates us of anything new and we travel a lot in search of new brands, unique gifts. New brands approach us as well as they see the success we’ve enjoyed to date.

Please provide a brief background on yourself and Goga.

CS: I was a personal stylist and shopper and have always had clients who wanted and required this kind of a service; Goga was in finance and now is in oil and gas.

How often do you update the products and services?

CS: We update products all the time but obviously we have classic gifts that will always remain on the site. We always strive to provide the best service possible to our clients and this is what has made the site so successful. We deliver beautifully packaged gifts in a timely manner to the desired recipient.

Besides luxury products, what else do you offer clients…services or add-ons to their purchases?

GA: We handwrite the gift cards, we can deliver many gifts to different locations- same day next day etc within the UK, we can personalise most things on the site and we offer a personal shopper service to help clients choose the perfect gift. We also have a birthday reminder service to keep your dates for you.

Where are your shoppers from?

GA: All over the world. We have clients who order from us in Iceland which is quite exciting as we are based in the UK! It always amazes me how we have clients that come from all over the world.

How do you rate online shopping? Has there been an increase in ‘virtual footfalls’ to your website?

CS: Our visitors to the site are constantly increasing. Search engines like Google play a big part in this but the convenience of online shopping can’t be beat. It’s ideal for someone who works and has three children and has endless social engagements or even someone who is looking for a unique gift in a specific area (house wares, lifestyle, fashion, etc.); website shopping is a necessity.

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No other site brings all the luxury designers to one place and allows you to create your own unique gift hamper. We also feature celebrity interviews on the site which I have not seen on any other site

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What are your plans for the future?

GA: We obviously hope to take continue to expand globally and to grow gift-library.com to become the source for gift shopping.

December 2010

Horology

Creating timeless wonders Perrelet has the distinction of being a small yet topnotch Swiss watchmaker. Fausto Salvi, CEO of Perrelet, is on a mission to ensure that the renowned timepiece makers is globally renowned and accessible  Crème de la Crème Report

December 2010

austo Salvi, the new and dynamic CEO at Perrelet, has set a clear, definitive strategy for his company – to create elegant timepieces and make them available at accessible prices. But this does not mean Perrelet is downsizing on their prices. “We have introduced new collections that are start at prices that are accessible for more consumers. Our focus today on the know-how makes the movement the centre of its priorities,” says Salvi on his recent visit to Oman. It also helps the company that the movements assembling, decoration and adjustments – are taken care of within the group. “We also benefit from the development of particular modules; we internally source oscillating weights and different small components,” said Salvi. When Salvi took over as the new CEO in 2009, his main goal was to understand the position of the brand and rework where required. He also had to make the consumer and distributor understand the positioning of Perrelet. “We began by reworking on the collection. When I joined Perrelet, there were over 300 references. We brought down the collection to 114. We wanted to present our clients with distinctive pieces but at the same time make the collection more accessible. While we kept the prime aspects of the

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The pricing strategy was revised after taking into consideration the company’s “industrial background”. Also coming under the scanner was its distribution network

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Perrelet’s focus today is on its know-how which places the movement at the centre of its priorities

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brand – its specialties, shape and detailing – we reworked on the dials and also introduced some dynamic products. We also introduced the new range at a price that was attractive to more consumers,” said Salvia. The results were instantaneous. In many countries were Perrelet is present, the company saw demand for its products go up. Many of Perrelet’s new designs that were introduced at BaselWorld 2010 were in demand as soon as the models arrived at various points of sales around the world. “When compared to 2009, the current year has been a goof year with regard to sales and turnover. This goes onto prove that the direction we have chosen for the company and the new strategy we have put in place has been successful,” opined Salvi. The global financial crisis hit the luxury industry badly and Swiss watch companies did not escape the heat. For Perrelet, this meant scaling back on its distribution network. “We closed a few markets in order to be able to concentrate on the major ones. Before turning our attention to the network, we had to make sure we had a strong package on our hands. So we reworked on our brand by cutting down on our collection, introducing dynamic designs and making the prices accessible. Now that we have a strong package, we have turned our attention to certain promising markets in Europe, Asia and Central and South America.” The Middle East is another important market. At the time of our meeting with Perrelet’s CEO, many partners were awaiting the arrival of the new collection. “We are positive about the Middle East,” he said. Perrelet was introduced to Oman market by Gallery Argan in 2007. “Oman is a small market, yet an important one. While the size of the market is not very important for us, a good, reliable partner is. In Oman, we have found such a partner in Gallery Argan. We want our partners to have longterm visions and to work not just on quantity but quality| as well. “We will be closely monitoring our distribution network. We want our network to reflect the image we want to achieve and, therefore, we want to build long term- collaborations. Perrelet’s association with Gallery Argan is one good example,” said Salvi.

Business

Luxury Fashion Trends With sales rebounding and a number of high-profile retail openings, the Gulf’s luxury fashion market has seen a successful year  Script: Elsa McLaren

ubai maintains its crown as the region’s luxury capital, known for its opulent malls packed with top-end designer names. However, due to the city’s brand saturation, luxury retailers and designers are looking within the rest of the GCC and wider Middle East region for expansion. Dubai’s retail sector generates around a third of the emirate’s gross domestic product. The Dubai Chamber of Commerce said total retail spend in the emirate is set to increase by four per cent in 2010, and by more than eight per cent in 2011. Meanwhile, luxury spending is forecast to see even bigger growth. Bain & Company Middle East predicted luxury retail spending in the Gulf will rise by eight per cent this year, outperforming the global average of around six per cent. This is good news for high-end designers who are still

December 2010

looking to the region for expansion while sales in the West remain stable. In fact, just a few weeks ago Diane von Furstenberg opened a new stand-alone boutique in Dubai Mall. Dubai has also witnessed a number of new openings in the luxury retail sector this year which further cements its position as the Middle East’s fashion capital. In September, top shopping destination Mall of the Emirates opened its Fashion Dome, adding a further 42 luxury brands to its existing portfolio. Designers include Christian Louboutin, Galliano, Versace, Mulberry and Diane von Furstenberg. Meanwhile Louis Vuitton, Christian Dior and Gucci, which already have boutiques inside the mall, moved into bigger premises inside the dome. Spread over a gross leasable area of 10,500 square metres, the dome is also home to the largest D&G boutique in the Gulf region.

Fuad Mansoor Sharaf, the mall’s vice president, said at the time the “hand picked” fashion retailers had helped the mall offer a “truly VIP experience. This opening follows that of Bloomingdale’s Dubai in February – a $73 million joint venture with Al Tayer Group, and the US retailer’s first international venture. Dubai’s rise to the top of the Middle East’s fashion charts began more than a decade ago. British designer Burberry opened its first store back in 1997 under a franchise with Jashanmal Group. Meanwhile, international luxury retailers have also been keen to set up a Dubai base. High-end store Saks Fifth Avenue opened in the BurJuman mall in 2004, the UK’s Harvey Nichols opened its largest outlet outside the UK in the Mall of the Emirates in March 2006. And last year French retailer Galeries Lafayette opened in Dubai Mall.

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Dubai’s retail sector generates around a third of the emirate’s gross domestic product. The Dubai Chamber of Commerce said total retail spend in the emirate is set to increase by four per cent in 2010, and by more than eight per cent in 2011

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“Since 2004, our Dubai business has grown spectacularly. However, in 2009 we witnessed a downturn due to the global economic crisis. We are now steadily coming out of this and our current performance allows us to have a positive outlook on the future,” said Ian McCandlish, Saks Fifth Avenue general manager. He said there was a consolidation in spending patterns during the downturn. “We saw discretionary spending reduce, however the iconic brands maintained strong positions. It became apparent that customers want to invest in long-term fashion pieces from established brands rather than peripheral brands,” McCandlish said. “This allowed for the tried and tested brands such as Gucci, Chanel, Dolce & Gabbana and Dior to gain market share and maintain a healthy performance,” he added. Saks’ most popular brands are Christian Dior, Dolce & Gabbana, D&G, Christian Louboutin, Marc Jacobs and Ermenogildo Zegna.

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“What is interesting is that some brands are more popular in different departments. For instance Armani is much stronger in our men’s department rather than our women’s department, and the reverse applies for Dior,” McCandlish explained. “Dolce & Gabbbana is an equal split in both the men’s and women’s departments in terms of popularity.” McCandlish said the retailer is planning to expand in the Gulf region, but could not reveal any further details at the current time. “These are at a delicate stage and cannot be disclosed at this time as we are operating in a very competitive market,” he explained. An increasing number of international designers are turning to the Middle East as a region for growth and expansion. The Italian fashion house Cerruti told Reuters that five to 10 per cent of its total sales come from the Middle East. Meanwhile, Burberry said in 2008 it planned to increase its presence in the region in a bid to offset

construction until 2012, according to research by Alpen Capital. The investment bank also sees the GCC’s retail demand rising at a compound annual growth rate of 9.5 percent between 2010 and 2012. “[The] non discretionary retail segment is expected to register stronger growth than the discretionary goods (luxury) segment,” said Sameena Ahmad, managing director, Alpen Capital. The company said the revival in retail demand will be generated mainly by the tourism industry. Also as economies continue to stabilise and consumers see a rise in disposable income post the global financial crisis there will be an increase in spending. “Further GCC consumers are brand conscious which bodes well for the luxury goods segment,” Ahmad added. Bain & Company Middle East agreed that the region’s tourism market, as well as returning consumer confidence, would drive growth. However, analysts stressed this would be “moderate”. “It’s a new reality,” says Cyrill Fabre, senior manager. “We have moved on from a period of hyper growth, between 2005 and 2008. 2010 is the beginning of a new era of moderate growth of eight to 10 per cent.” However, a recent Jones Lang LaSalle report gave a more negative view of the future growth of luxury brands. The global real estate services firm said the focus on luxury brands within existing malls in Dubai is likely to diminish as more emphasis is placed on competitive pricing. “The trend is likely to result in the repositioning of both existing and new retail centres away from the previous focus on luxury brands towards value merchandising,” the company said in its April retail report for Dubai. Despite this slight blip in what remains an unblemished record, the Gulf ’s luxury fashion sector is set to continue on its winning streak. slow sales at home. More recently, Stella McCartney, the premium womenswear label, opened its first store in Dubai in 2009, ahead of further openings in Qatar and Jeddah and Riyadh in Saudi Arabia. Saudi’s luxury retail market offers huge potential, the Dubai-based retailer Al Tayer has said. The company’s subsidiary Al Tayer Insignia is set to open six new stores in the oil-rich kingdom later this year. Meanwhile, Majid Al Futtaim Group, the largest developer of malls in the Middle East, is currently building Qatar’s largest retail and leisure complex in Doha, worth $1.6bn. The project, set to cover 2.5 million square metres of retail space, is set for completion in 2012. Currently, the Qatari capital does not have a luxury shopping destination, but Al Futtaim said their development – likely to be called Doha Festival City – will fill this much needed gap. Currently, across the Gulf region about six million square metres of gross leasable area (GLA) is under

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Art

An Aria for Oman Opera Gallery brought to Oman works of some of the most celebrated artists last month at a show held in Bait Al Baranda. Works of Salvadore Dali shred space with Orientalist artist during the seven-day exhibition ď ŽScript: Patricia Groves

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ait Baranda is dressed up as never before. Antique lamps light the stairway to the entrance terrace where a giant sculpture of a bonbon is draped in a shining simulation of the Omani flag. Inside is a festive display of modern and contemporary art by some of the world’s best artists, past and present. Art in honour of HM from around the world and Muscat Bertrand Epaud, Director of the Opera Gallery Dubai and Curator of the Exhibition, explains that it is themed to celebrate the fortieth anniversary of the ascension of His Majesty Sultan Qaboos bin Said to the throne. Three large portraits of His Majesty reign over the exhibition. One of these is flanked by paintings of horses and of flowers in recognition of the cultural interests of His Majesty who is known to love horses, and for whom a rose is named. Two of the portraits of His Majesty Sultan Qaboos bin Said were specially commissioned for the exhibition. In one, by French Paul Alexis, His Majesty’s face is barely visible in a mystic cloud-like sea of red. The other, rendered black on red in an elevated pop art style by Greek-Swiss artist, Stelio Diamantopoulos, depicts HM the Sultan in a striking gaze

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Works by the 19th Century Orientalists are increasingly rare and highly valued. The four canvases in the exhibition are by Orientalist painters from the Austrian, Italian and English schools. The works are finely painted and dream-like, evoking lush romanticism

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as if looking far into the future. The third is a wonderful mosaic portrait by Muscat’s Captain Ralph Wood, ingeniously composed of ‘tesserai’ cut from photographs of the architecture of Oman, brilliantly arranged. An underwater desert; a stream of paintbrushes One of the most interesting pieces in the exhibition is a mysterious, atmospheric photograph by rising Iranian star, Alireza Fani. Just thirty-six years old, Mr Fani has the distinction of having a photograph auctioned recently by Christie’s at $20,000. Alireza Fani’s surreal work depicts a rippled desert where fish swim in the sky above the heads of two robed women standing like Grecian statues with noble contemporary faces. In the mid distance, a third robed woman is running, her darkened footprints behind her in the sand. There are current-like clouds in the sky and the sand is shadowed as if it is underwater, but the sea has disappeared.

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Three large portraits of His Majesty reign over the exhibition. One of these is flanked by paintings of horses and of flowers in recognition of the cultural interests of His Majesty who is known to love horses, and for whom a rose is named

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A paintbrush table, Table Pinceau, by French artist, Arman, drew a lot of attention. It is a coffee table composed of a flowing stream of paint and paintbrushes under glass – not artist’s brushes, but those used for painting walls or wood paneling. The patches of paint under each brush are not necessarily the same colour as the paint on the brush. This multi-coloured, high-impact table would work well in the house of a contemporary art collector as an object d’art to be both admired and used. An aluminum fish and Mr Brainwash A centerpiece in the Baranda display is a gleaming aluminum fish in a rectangular case made of glittering metal chains suspended like drops of water. Perhaps this piece, by French artist Mauro Corda, is an up-market reference to Damien Hirst’s horrible stuffed fish series. In any case, it is a thing of both beauty and interest. Madonna, looking like Marylyn Munro in an Andy Warhol-esque silkscreen by none other than ‘Mr Brainwash’, is naturally one of the star pieces in the exhibition. Mr Brainwash, a former LA street artist, made himself famous by giving giant spray cans Pop Art status, in the fashion of Warhol’s soup cans. Brainwash created a portrait of Jim Morrison, the 70’s Rock Star, out of

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broken vinyl records, a clever piece that intrigued visitors to the Opera Gallery space at the recent Abu Dhabi Art fair. It was Mr Brainwash who was responsible for the poster of Obama as Superman that caught the imagination of the public during the presidential campaign. Mr Brainwash has also done the cover for Madonna’s latest album. The price tag on the Madonna silk screen print at Bait Baranda is $22,000. From the fanciful to the sublime Jean-Francois Larrieu, a French artist who has never seen Mutrah Corniche, captured on canvas its busy, lighthearted spirit and a sense of the richness and material sensuality of the souq. He did this by working with photographs and descriptions from Bertrand. The sky is

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orange; the mountains are red; and the date palms are a jumble of colours and embedded objects of all sorts. It is a familiar, fanciful piece that makes you smile. In much the same spirit, is a mouth sculpture with lips made of brightly painted metal butterflies. Created by David Gerstein, it is aptly titled ‘Burning Lips 2010”. And then there are the Orientalists, lifting the spirit, taking us on a magic carpet to times long past. Works by the 19th Century Orientalists are increasingly rare and highly valued. The four canvases in the exhibition are by Orientalist painters from the Austrian, Italian and English schools. The works are finely painted and dream-like, evoking lush romanticism. The most famous Orientalist represented is Rudolph Ernst, whose painting of a copper artisan in a Moroccan souq combines mood with painterly precision. ‘Once Again’ in white lace Equally exquisite is ‘Once Again’, a painting of remarkable realism and delicacy by Iranian artist, Ali Esmaelipour. White lace shrouds a chair, beside which is a basket of forget-me-nots. The lace and flowers are bathed in an almost holy light coming from a partly broken window in an old room that one imagines to be in an abandoned house. Yet there is a bowl of fresh apples on the mantelpiece, above an old brick fireplace that cannot be seen. Subliminal writing on the frame, which appears to be painted with fragments of old newspapers and

Art in the Air! I spoke with Bertrand Epaud about recent trends in the world of contemporary art and what exciting plans he might have up his sleeve. Astonishingly, Bertrand is going to sell art in the air. He has come up with idea of displaying some of the Gallery’s finest pieces on board airplanes in Etihad’s First and Business Class cabins. There will be a short talk on the pedigree of each artwork, its history and significance – and captive audiences have the option to, in the phraseology of the Opera Gallery, ‘make an investment’. There is something appealing about buying a great work of art while zooming in the stratosphere high above the clouds. And, these days, few people with the money to buy, doubt that good art is a safe and potentially extremely lucrative investment. The Opera Gallery will be quite literally flying high all over the world.

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Specialising in art by modern masters and talented contemporary artists with an international scope, the Opera Gallery has boutique galleries in ten of the world’s most affluent and ‘shi-shi’ cities – London, Paris, New York, Singapore, Miami, Geneva, Seoul, Hong Kong, Monaco and Dubai

magazines, invites the viewer to ‘look closer’. This very still painting is possibly about the passage of time and the beauty of our disappearing lives, as we mark them with ceremonial lace and flowers. I link this piece with a melting clock in bronze by Salvador Dali, displayed in the darkness of an inner chamber at Baranda, along with two of the Orientalist paintings - and a stunning enameled mask glowing like an emerald green moon. In all the right places Dali is one of the core artists of the Opera Gallery and his amazing bronze statue of a melting clock as the saddle on a galloping horse was featured at the last Opera-Baranda exhibition. Works by Dali were also displayed recently by the Opera Gallery at the Abu Dhabi Art fair where, impressively, Director Bertrand Epaud sold artworks in excess of a million dollars. The sales included pieces by Dali, Bernard Buffet, and Mr Brainwash. Specialising in art by modern masters and talented contemporary artists with an international scope, the Opera Gallery has boutique galleries in ten of the world’s most affluent and ‘shi-shi’ cities – London, Paris, New York, Singapore, Miami, Geneva, Seoul, Hong Kong, Monaco and Dubai. Opera Gallery artworks, all world-class and well selected, are sold as investment pieces to collectors and interested parties with the means to pay the prices that such works command.

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Automobile

Designed to thrill 108

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The new Mercedes-Benz SLS AMG GT3 combines the fantastic looks of the gullwing model with racing car design and technology. A look at this spectacular model from the German luxury car manufacturer ď Ž Creme de la Creme Report

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esigned as a customer sports car, the new Mercedes-Benz SLS AMG GT3 brings together racing technology and spectacular style. This racing version of the gullwing model was designed as a customer sports car for competing in race series according to the near-series FIA GT3 rulebook. Outstanding driving dynamics are ensured by uncompromising lightweight construction and specific modifications to the suspension, brakes and aerodynamics. The purist design of the SLS AMG, with its long bonnet, flat greenhouse positioned well to the rear and short rear end, is enhanced even further by the GT3 variant. The modifications to the body give the gullwing an even more spectacular appearance. The aim is a further improvement in aerodynamic performance.

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At the front the GT3 racing car has a new front apron with larger air intakes: the wide aperture below the characteristic radiator grille with a large Mercedes star and a wing-shaped transverse fin supplies the engine oil cooler and brake discs with cooling air. The two air intakes below the vertically arranged bixenon headlamps have the same function. The bonnet has a central aperture to dissipate the engine heat. The hot air is vented in the wheel arches from side vents in the front wings. Particularly lightweight polycarbonate glazing is used all-round. The front and rear wheel arches are flared to make space for the large racing tyres. With a width of 1990 millimetres, the body of the GT3 is a good 50 milli-metres wider than that of the standard SLS AMG. The new side skirts have apertures for cooling the rear brakes. The smooth underbody is visible at

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In conjunction with the 120-litre CFRP safety tank with inner bladder positioned on the rear axle, and the optimised fire extinguisher system, the SLS AMG GT3 provides an exemplary level of safety that is unmatched by any other current GT3 vehicle

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the lower edges of the side skirts. The standardised filler pipe for the fast-refuel system is accommodated in the B-pillar. The 120-litre fuel tank is centrally located behind the driver. Viewed from the rear, the SLS AMG GT3 impresses with its sheer width. The boot lid is surmounted by a wide carbonfibre rear aerofoil, which has multiple adjustments and allows a perfect setup for the type of racetrack concerned. The new rear apron features two apertures designed to vent the rear wheel arches. The carbon-fibre rear diffuser is another eye-catching feature: as an extension to the smooth underbody, it gradually rises in the rear axle area and generates a downforce thanks to its shape. The overall aerodynamic concept of the SLS AMG GT3 was refined and finalised in extensive wind tunnel and racetrack tests. All the resulting measures ensure a high level of aerodynamic efficiency, and also guarantee effective cooling of

thermally highly stressed components. As prescribed by the FIA GT3 rules, the AMG 6.3-litre V8 engine is practically identical to that in the standard model. Thanks to its lower weight, the GT3 will considerably better the already outstanding acceleration of the standard model – 3.8 seconds from zero to 100 km/h; depending on the final drive ratio, the top speed will exceed 300 km/h. The peak output of the AMG 6.3-litre V8 front-mid-engine with dry-sump lubrication is determined by the FIA according to the “Balance of Performance”. This is to ensure equal chances for all the participating racing cars. Classification, which also determines the kerb weight of the vehicle and other factors, will take place in spring 2011. The AMG 6.3-litre V8 engine also has a dry sump lubrication system in the racing model. Using vacuum and pressure pumps, as well as an external oil tank, makes it possible to dispense with a conventional sump. This technology ensures reliable engine lubrication even under the high lateral acceleration forces encountered on the racetrack. Dry sump lubrication also allows a low installed position for the V8 engine – one of the key technological highlights of the SLS AMG. Installing the eight-cylinder as low as possible, as a frontmid-engine behind the front axle, and combining it with a transmission located at the rear axle leads to a favourable weight distribution. The transaxle arrangement also optimises handling and traction. Unlike in the standard model, power in the SLS AMG GT3 is transferred by a six-speed racing transmission with sequential gear-changes. Thanks to its compact construction, this race-tested transmission has advantages in terms of

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The vehicle concept of the SLS AMG is predestined for top-class racetrack performance, with a long wheelbase, a low centre of gravity and a wide track

packaging – after all, the GT3 version has a smaller ground clearance than the standard model. The driver shifts the gears using two shift paddles on the steering wheel. The transmission is mounted directly on the rear axle, and connected to the V8 engine via a flexurally and torsionally rigid torque tube. This has decisive advantages with respect to handling dynamics, as this sophisticated solution enables the entire powertrain to be configured with far less free play. In conjunction with the traction control sysem, a multi-disc locking differential integrated into the transmission ensures outstanding acceleration. A drive shaft rotates at the engine speed within this torque tube. As in the standard model, and also the Mercedes-Benz C-Class DTM racing cars, the shaft is made from carbon-fibre (CFRP). The vehicle concept of the SLS AMG is predestined for top-class racetrack performance, with a long wheelbase, a low centre of gravity and a wide track. Its strengths include precise over/understeer characteristics, first-class agility, low inertia during fast changes of direction and high physical limits when cornering. Very few modifications were required for perfect racetrack performance: the lowered, lightweight aluminium suspension with double wishbones all-round has the ideal kinematics. Multiple adjustments allow the best possible adaptation to the relevant racetrack characteristics and prevailing weather conditions. Not only the spring and damper setups, but also the track width and camber, the suspension height and the stabilisers at the front and rear axles can be adjusted. The rack-and-pinion steering with a more direct ratio and servo assistance supports the agile handling. Behind the 18-inch AMG light-alloy wheels with central locking, effective, fade-resistant deceleration is ensured by a steel motorsports braking system. The SLS AMG GT3 has precisely calculated cooling ducts: apertures in the front apron

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and ahead of the rear wheels supply the brake discs with a cooling airflow. All four brake discs are ventilated, grooved and perforated. Six-piston fixed callipers at the front and four-piston fixed callipers at the rear provide very generous brake lining surfaces. An anti-lock braking system specially configured for the racetrack is standard equipment. The size 12 x 18-inch (front) and 13 x 18-inch (rear) AMG light-alloy wheels with central locking are shod with racing tyres. Depending on the conditions, untreaded slicks, intermediates or rain tyres are used. The classic multi- spoke design assists ventilation of the braking system. Rapid pitstops and wheel-changes are assured by the pneumatic jacking system integrated into the underbody: four pneumatic jacks lift the GT3 racing car by around 190 millimetres to allow very rapid tyre-changes by the pit crew. The interior of the SLS AMG GT3 has a distinctively functional racing atmosphere. As in the standard gullwing model, the powerfully arching wing section of the dashboard gives an impression of width. Strikingly integrated into the dashboard, the air vents galvanised in “Silver Shadow” have adjustable, cruciform nozzles reminiscent of an aircraft’s jet engines. In a set-up similar to that of the Mercedes-Benz DTM vehicles, the seat shell is located in a high-strength carbonfibre (CFRP) safety cell. Thanks to its special form, the safety cell, which is bolted to the rollover cage and the aluminium spaceframe, offers far greater protection for the driver’s shoulders, hips and legs. The seat shell is individually foampadded, features the HANS (Head and Neck Support) system, and is equipped with a six-point seat belt, thus maximising occupant safety. Additional safety is provided by the steel rollover cage, which also gives further reinforcement to the aluminium spaceframe. In conjunction with the 120-litre CFRP safety tank with inner bladder positioned on the rear axle, and the optimised fire extinguisher system, the SLS AMG

GT3 provides an exemplary level of safety that is unmatched by any other current GT3 vehicle. The central display is ideally positioned within the driver’s field of vision and provides all the relevant information such as track speed, engine rpm, operating temperatures, lap times and gear selection. The racing steering wheel with shift paddles for gear changes allows perfect control of the vehicle, and its quickrelease mechanism makes access and egress much easier. The buttons on the steering wheel boss enable the driver to activate additional functions such as the two-way radio, headlamp flasher or drinking function. Additional controls are located on the centre console. Here the driver can start the AMG V8 engine and adjust the traction control, as well as engage reverse gear or – if the worst comes to the worst – activate the integrated fire extinguisher system. Brake balance adjustment is also possible. The new mean machine from Mercedes-Benz is powerful, stylish and performance driven. And we just can’t wait to get into the driver’s seat!

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Thanks to its lower weight, the GT3 will considerably better the already outstanding acceleration of the standard model – 3.8 seconds from zero to 100 km/h; depending on the final drive ratio, the top speed will exceed 300 km/h

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Adventure

The Alps beckon

Swooshing down the pristine white slopes of Verbier is a sport that ski enthusiasts from around the world enjoy. The beautiful, picturesque town boasts of some mesmerising areas to show off your skiing prowess

 Creme de la Creme Report

here are many things that attract skiers from all over the world to the ski paradise in Switzerland – Verbier. The idyllic resort town is known as the ‘freeride’ capital of Europe – and for good reason. With some of the most challenging terrain in the Alps, which can be easily accessed from the lift system or after a brief hike, many lines of powder remain untracked and pristine for days after a snowfall in Verbier. It’s the perfect place for more experienced skiers looking to test themselves, or just looking for a thrill – though with over 250 miles of onpiste skiing, Verbier is a brilliant place to begin or continue learning as well. Here are a few of our favourite off-piste areas.

Vallon D’Arby

Though this area is easily accessed, with a marked ski area comprising a vast bowl with numerous skiing lines which may not seem too intimidating, a nimble skier can uncover its secrets if they know where to look. Spend some time studying maps in your Verbier ski chalet, and it’ll definitely pay off when you come to Vallon D’Arby. There are many ski routes that descend through the trees where you can find fresh powder long after the rest of the area

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Mont Fort is regarded as a rite of passage for off-piste skiing in Verbier, and anyone contemplating it from the comfort of a Verbier ski chalet would find the experience rewarding

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has been tracked out and worn down by skiers. The exit from Vallon D’Arby does require poling and skiing along a winding road that leads back to the lift station – but don’t leave it too late to catch the lift, as it’s an expensive taxi ride back!

Mont Gele

Until recently, Mont Gele required a long trek to reach: a 45-minute hike from the pistes with your skis strapped to your back as well. Luckily, now that the cable car is once again open, it’s a far easier journey. There’s great fun to be had out on the mountain, and it should be a good choice for anyone contemplating off-piste skiing from a Verbier ski chalet. There are amazing routes down almost every aspect of the mountain, so it’s easy to find an off-piste experience to suit you. Many of the routes are perfect for thrill-seekers, requiring confidence and strong nerves as you must cross potentially life-threatening drops; but it’s enough to get anybody’s adrenaline racing!

Mont Fort

Mont Fort is regarded as a rite of passage for off-piste skiing in Verbier, and anyone contemplating it from the comfort of a Verbier ski chalet would find the experience rewarding. There’s a sense of excitement and isolation as

you take on the steep and challenging slopes. However, the exit from the back side can be time-consuming, as skiers need to pass alongside a large lake to return to civilisation. It’s necessary to have all the relevant safety equipment, and to be with someone experienced in off-piste skiing.

Bruson

Not many people staying in a Verbier ski chalet know about Bruson – it’s regarded as one of the best-kept secrets in Verbier. Many regard getting to Bruson as a hassle, as you need to travel to Le Chable, get on a bus from there, and then get on slow lifts before reaching the main ski area. Though there are limited on-piste routes, the tree skiing makes up for it. The trees make for a fabulous and thrilling descent to the nearby village before catching the St Bernard express train back to the resort. December 2010

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Simply  Must

Season’s Sensat ions CELEBRATE THE FESTIVE SEASON WITH EXOTIC LUXE PRODUCTS...

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The Black Jack Collection The design of the extensive Black Jack luggage line from MINI stands out with its classy black finish and tone-in-tone Union Jack motif. The spacious Black Jack Trolley, for example, comes with an extending telescopic handle and a pair of strong carry handles. Two wheels mimicking the classic MINI rim design guarantee swift progress. The main compartment has a practical partition, a net divider and four small pockets for cosmetics, and the front face of the suitcase features two easily accessible small pockets and a large compartment. An extra lock with MINI Wing logo takes care of security, while reinforced edges and a rubber-coated base enhance strength and stability. The Black Jack Cabin Trolley performs the same functions to impressive effect, but its smaller dimensions mean it can be taken onto aircraft as hand luggage. The other products available in this collection are the Black Jack Briefcase, Black Jack Duffle Bag, Black Jack Ammo shoulder bag, the Black Jack Wash kit and high-quality leather Black Jack Wallet. www.mini.com

A Man’s Best Friend Parting with your BMW isn’t easy, even if it’s just for a round of golf. So why not simply take the BMW with you on the course? The snow-white cart bag from the BMW Golfsport Collection is sure to draw appreciatory glances. The cart bag stands out for its sporty and elegant look, clever details, and, most notably, its generous capacity. Eleven functional compartments provide ample storage space, allowing you to quickly access all your equipment. The spacious club compartment is subdivided into seven individual compartments, valuables can be safely stored in a fleece-lined pocket, and numerous fastening options ensure order by providing a place for everything from golf gloves to a golf towel. When it’s time to quench your thirst, the cart bag’s insulated beverage compartment will be a welcome feature. Rain shower? No problem: the rain hood will protect your clubs while you stay dry under the umbrella, which can be quickly and easily removed from its holder. www.bmw.com

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Water so Clean The Healthy Water Filter adopts American KDF deoxidised complex filtering material which wipe off dissociated chlorine, firedamp-trichloride, bacteria, rust, impurity, sulfured hydrogen and heavy metal ion etc, and saves the skin from infraction. These luxurious shower filters offers a range of modern filters that soften water, remove scale, harsh chemicals, chemicals, bacteria and eradicates heavy metals from your shower water. For enquiries please contact 92075064

Underwater Treasure The recently launched Canon’s first waterproof digital compact camera: the 12.1 Megapixel PowerShot D10 is engineered for those with an adventurous and active lifestyle. The PowerShot D10 combines takeanywhere levels of toughness with exceptional image quality. It’s DIGIC 4 processor delivers ultra-responsive performance and outstanding, richly detailed images, while a new Smart Auto mode uses Scene Detection technology to deliver effortlessly great shots. From surfing to snorkelling, skiing to mountaineering, the PowerShot D10 is designed to accompany users on every adventure – it’s waterproof to 10m , can withstand the shock of a drop onto a hard surface from 1.22m, is dustproof and will function at temperatures as low as -10 degrees. A range of protective accessories are available to keep the camera safe in challenging environments, including soft case, shoulder, neck and carabiner straps. Thanks to an innovative connection system on the corners of the camera’s body, a secure and convenient set-up can be tailored for different activities. Users can also customise their camera’s appearance Cover Set, and protect it from knocks and scuffs with a soft case. www.canon.com

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The Gold Edition Collection The Dolce&Gabbana GOLD Edition collection is a tribute to tradition, origins and style. Every single detail expresses luxury, elegance and refinement. The materials used are fine and sophisticated. All the models are made from 18-carat gold plated metal and come in a beautiful case and leather bag. Apart from the use of gold and painstaking attention to detail, the distinguishing features of this collection are state-of-the-art lenses. The Dolce&Gabbana GOLD Edition Men’s model, which has become a benchmark for men who love luxury and style, comes in three new shades: silver, light gold and yellow gold, all 18-carat gold plated. The glasses are enhanced by distinguished big-appeal temples, designed to make the logo look even richer. The lightest glass has been used for the lenses with two polarised versions and one in gold mirror effect. The Dolce&Gabbana GOLD Edition women’s model comes in a modern up-to-date version of the large cat-eye shape and in two colour options – black and Havana – it is further enhanced by a beautiful case and leather bag. www.dolcegabbana.com

Revolutionary Eye Cream La Prairie, which pioneered the use of platinum in antiaging skincare to attain an entirely new level of luxury and efficacy, now extends the youth-restoring attributes of this precious metal to the delicate skin surrounding the eyes. Cellular Eye Cream Platinum Rare combines the intense and immediate action of a high-performance serum with the superb hydrating powers of a rich yet deliciously light moisturizer that melts into the skin. The key ingredient in this trio of products is Pure Colloidal Platinum, which helps reorganize and rebalance the skin’s natural buffer zone, shielding it from the damaging effects of external factors and preventing unnecessary moisture loss. The restoration of this electrical balance also helps the skin cells more easily absorb essential nutrients. Cellular Eye Cream Platinum Rare, which builds on La Prairie’s acknowledged expertise in eye-care products, is a natural extension of the skin-transforming powers of platinum. www.laprairie.com

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Engineering Precision The Lange Zeitwerk is not just a further milestone for which Lange’s master watchmakers can take credit, it is a design paragon of archetypal clarity that has won numerous awards, among them “L’Aiguille d’Or”, the top prize of the prestigious “Grand Prix d’Horlogerie de Genève”. After much speculation and experimentation the engineers at A. Lange & Söhne decided to configure the digital time display with two adjacent apertures, creating more space for discs of notably larger dimensions. Their vision culminated in a seminal design element, a German-silver bridge that frames all time indications. The unprecedented magnitude of the display always provides an unambiguous reading of time. The minutes advance instantaneously, and at the top of the hour, all three discs synchronously move forward by one increment. A newly developed barrel with an extra-strong mainspring delivers the considerable energy required for these switching cycles. Its uniqueness continues to inspire the calibre engineers at A. Lange & Söhne to this very day. www.alange-soehne.com

For Fashionistas Only CARAT*, the world’s leading luxury fashion jeweller recently opened two Emporiums in Dubai bringing its exquisite collections of stylish cocktail rings, necklaces dripping in gems, beautifully designed bracelets and earrings with unrivalled sparkle to locations in Mall of the Emirates and Mirdif City Centre. CARAT* designs and creates their jewellery in the same manner as the finest diamond jewellers in the world. Each unique piece, created by their highly-trained master craftsmen using gold or sterling silver along with the best in synthetic stones, reflects the CARAT* commitment to timeless elegance. CARAT* stones also carry a lifetime guarantee on their fire and brilliance, and with very similar optical characteristics to diamonds, jewellers agree they have difficulty telling CARAT* stones from genuine diamonds. Recent CARAT* collections include the popular Stack Rings and Serpentine range, with the much-anticipated Vintage Collection due to hit the market early in 2011. Not just for ladies, CARAT* also offers a sophisticated selection of cufflinks and an exclusive collection of gemstone set watches. www.carat.cc

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Luxurious Lighting The very street wise style of the URBAN collection adapts to every space. Urban makes your dining room a delectable place for well-being, lit to enhance your spaces and adapt to the physiognomy of your interior. The ceramique lamp adds an extra sparkle with its very unique design element. The Gautier home furniture range covers the entire spectrum of living spaces including Bedrooms, Living Rooms, Junior Bedrooms and Nursery, Dining Spaces, Storage units and other furniture accessories. All the products are made in France backed by skilled French designing and workmanship. Available at Gautier Showroom, Ruwi

Haute Couture at its Best Furne One is one of the most hotly anticipated upcoming fashion designers on the global fashion stage. Having notched up some impressive accolades to his name already, the Dubai based designer and owner of brand, Amato, meaning ‘beloved’, has never been in higher demand and has captivated the fashion world’s leading names with his imaginative and dazzling creations leaving them in eager anticipation of what is yet to come. Furne’s design credentials soon saw him inundated with offers for his work. In 2007, Swarovski commissioned Furne to design a sumptuous glittering bridal dress which featured in their limited edition book, Unbridaled. Furne’s collaboration with Swarovski did not end there and he has since partnered with the brand to produce show stopping collections for their Crystalised Swarovski Elements events showcased at Dubai’s Burj Al Arab Hotel and the One & Only, Royal Mirage. In March 2009, Furne was invited to showcase his designs to the world and participate at one of the most prestigious events on the fashion calendar, the annual Miami Fashion Week, which saw him selected to take home the coveted Miami and Moda Music Awards, Designer’s Choice Award. www.amatohautecouture.com 122

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The Morning After This statement dress and jewellery is perfect for the holiday season. Get “The Morning After” look with a black chiffon dress. The gathered shift dress features intricate metallic sequin embellishment at the shoulders. Falling just above the knee, the clean lines of the dress create a modern take on the artisanal elements. Designer Mathew Williamson has not failed to stun us yet again. The diamond bracelets are by Vanessa Tugendhaft. Available at Eye Candy, Jawharat A’ Shatti

Aesthetic Design Concept A large-size dining and working table represents the contemporary approach towards open living structures. The Dining Desk belongs at the very centrepoint of the house. It unifies the communicative and functional properties of the kitchen living space and boasts the expertise of two well-respected brand names: the unmistakeable design language of Poggenpohl and the production quality of the manufacturer Draenert. The system of the Dining Desk fulfils the requirements of function and mobility in a way never before seen. The table is opened up along its longitudinal centreline, either manually or with the aid of a silent motor. Trolleys in stainless steel can be slotted in at the sides which serve as mobile elements bringing together all areas of the kitchen. Poggenpohl markets its premium kitchens in more than 70 countries. Besides Germany, the company‘s most important markets are the United Kingdom, the USA and the growing markets of Eastern Europe, Russia, China and India. Available at Gautier Showroom, Ruwi December 2010

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Fashion  Forward

A Swarovski initiative that has revolutionised traditional women wear in the Arab region and has taken the centre stage in Arab fashion in the past couple of months. Six of Swarovski Elements’ selected traditional branding partners in the UAE recently had their exclusive abaya fashion show featuring an eclectic range of designs; Sweet Lady was one of them Crème de la Crème Report

meetsO Tradition ne of Swarovski’s latest projects aims at adding that shining elegance to every Arab womans’ wardrobe! Sweet Lady is one such brand that operates within a country wide network for developing and manufacturing high quality garments i.e. abayas and shelas for the Arab women of the world. Sweet Lady is known to have a factory equipped with latest sophisticated and hi-tech equipment that assures customer oriented product developments, a diverse product range with a high degree of production capability and excellent technical services. It is a well organised company with the best fashion designers, production line managers and branch managers.

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It is the first company in the Gulf that produces motifs of crystals of high quality to decorate any garments faster and precisely as this idea is in fashion nowadays. This procedure is made easy to apply any ready or custom-made design on the garments by simply ironing on the whole design instead of keeping each stone to create a design. Sweet Lady has worldwide range of crystal motifs of any size, quality and colours. Team Crème de la Crème had the opportunity to speak to Rashed Ameen Mohamed Ali Al Marzouqi, proprietor of Sweet Lady to find out more about the brand and how crystals are used to add sparkle to traditional clothes. What prompted you to launch a project like ‘Sweet Lady’? Modesty is the pride of every woman and so is being stylish. Attire is something that resembles everything about the person. It resembles personality, state, creed etc. They make you feel beautiful and confident. It needs lots of sensibility that should confirm the true sentiments. We seek to develop a range of stylish, contemporary, and modest clothing for women and young girls that will build their confidence and embrace their power as Modern Muslim Woman without the need to be bare or lack any sense of modesty.

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We seek to develop a range of stylish, contemporary, and modest clothing for women and young girls that will build their confidence and embrace their power as Modern Muslim Woman without the need to be bare or lack any sense of modesty December 2010

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We like to be called ‘fashionably ahead’. Yes, Swarovski elements do play a vital role in designing our Abayas and we also adapt cultural and traditional Arabic concepts

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What does the brand speak about? Sweet Lady was launched in 1993 which revealed my creativity and helped me to enter the fashion industry where my style was meant for obscure women with faith, style and modesty. Islamic Clothing for women designed for the Modern Muslim women. Our Abaya and Shela design brings the latest in style, modern abaya fashion. Every possible technology has been used to produce quality abayas made of high quality triple dyed custom made fabrics to bridge the gap between Fashion & Modesty that is growing bigger by the day. What is Sweet Lady’s target audience like? We entertain all type of customer including VVIP who has greed of quality, design and styling. We offer a comprehensive range to suit the taste and Modest Clothing needs of every woman. Customers pass on the word to other potential customers because of their excitement about the Sweet Lady Abaya brand, because of what you are offering, or worth sharing as the result of a fabric used to make garments which they consider is best in the market. Could you mention some of the designer names that are associated with Sweet Lady? We are affiliated with an entire team of multinational designers.

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Is it predominantly Swarovski that is used for designing your clothes? We like to be called ‘fashionably ahead’. Yes, Swarovski elements do play a vital role in designing our Abayas and we also adapt cultural and traditional Arabic concepts How many boutiques does Sweet Lady have in and outside Dubai? Sweet Lady owns eight boutiques all over the UAE where we have four outlets in Dubai, one in Abu Dhabi, two in Al Ain and one in Ras Al Khaima. What is the kind of response Sweet Lady has received from the Gulf market? The response has been very positive.

Could you share with us in brief about the JAWAHER opening in London? It was an excellent event which helped us introduce some latest trends in fashion and we also had the opportunity to share our design concepts with fashion aficionados. Could you list us the line of products that are produced by Sweet Lady? We produce abayas, shelas and offer services such as computerised crystal motifs, laser cut motifs, fabric engraving etc. Please mention any future endeavours by Sweet Lady? If any The brands that people need to look out for are Sweet Lady Unlimited and Prevail which will be launched soon.

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Sweet Lady owns eight boutiques all over the UAE where we have four outlets in Dubai, one in Abu Dhabi, two in Al Ain and one in Ras Al Khaima

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| AL SAHWA TOWERS,

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Fashion  Profile

Dior

One & Only Christian Dior stunned the fashion world with the New Look in1947. The legend lives on through the creations from the House of Dior Crème de la Crème Report

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hristian Dior’s reputation as one of the most important couturiers of the twentieth century was launched in 1947 with his very first collection, in which he introduced the “New Look.” Featuring rounded shoulders, a cinched waist, and very full skirt, the New Look celebrated ultra-femininity and opulence in women’s fashion. After years of military and civilian uniforms, sartorial restrictions and shortages, Dior offered not merely a new look but a new outlook. Christian Dior was born on 21st January 1905 in Granville, Normandy, a former fishing port that had since become a seaside resort. His family was typical of the French upper middle class of the time. His father, Maurice Dior, was an entrepreneur who very successfully expanded the fertilizers business founded by his grandfather by diversifying into the production of famous detergents like Eau de Javel and Saint-Marc. His mother, Madeleine, was very elegant. A native of Anjou, her gentle manners contrasted with the jovial, hearty temperaments of the Dior family. Christian Dior was the second of the family’s five children. All were brought up according to “proper” principles and were looked after by nannies, making them “quite incapable of standing on their own two feet”. From 1910 onwards, the Dior family divided its time between Granville and Paris. From an early age, Christian Dior showed very special aptitudes, in particular a keen interest in the plants and flowers growing in the garden that Madame Dior had laid out in her villa known as “Les Rhumbs”, and a precocious artistic talent, which blossomed during Granville’s annual carnival. “Anything that was brilliant, ornate, flowered or frivolous would hold my attention for hours on end.” Nobody in his entourage encouraged these tendencies, which were not considered promising for the future career of the son of a respectable family. “My parents despaired of having a son so incapable of taking an interest in anything serious.” His mother wanted her son to become an ambassador, and so, after his baccalaureate, he was forced to abandon the idea of studying art. His ambition at this time was to become an architect. From 1923 to 1926, Christian Dior attended the Institute of Political Science… but regularly played truant. “I was already part of a group of friends who were passionate about painting, about everything new that was happening in art. We had more important things to do – we did not want to miss out on a single exhibition preview, a single surprise party, on the unique privilege of sharing in the frivolous spirit of the age.” This was the heyday of the Ballets Russes, of galleries of abstract art, of games, of consequences. An artistic world over which one man reigned supreme: Jean Cocteau. And Christian Dior eagerly took in every form of art. His failure in Political Science threatened to put an end to his life as an art lover. However, his father, realising he

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The Second World War forced Christian Dior to join his family at Callian in the Var. On his return to Paris, he worked for Lucien Lelong, a couturier who was much in vogue at the time, but he soon felt restricted by his role as second-incommand

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was fighting a losing battle, agreed to provide the money for his son to open an art gallery, on the condition that the Dior name would never appear on the front, so as not to damage the family’s reputation. From 1930 to 1934, Christian Dior and Jacques Bonjean, his first associate who would later be succeeded by Pierre Colle, displayed the work of Christian Bérard and Max Jacob, both long-time friends, as well as Picasso, Dali, Utrillo, Braque, Léger, Dufy, Zadkine and others. This happiness, however, would be short-lived, for soon the dark years began with the mental illness, then the death of his brother, the financial ruin of his father, a victim of the depression and ill-fated property ventures, and the loss of his mother, who died of grief. Forced to sell both his apartment and his gallery, Christian Dior found himself homeless and virtually penniless. His health deteriorated and he contracted tuberculosis. His friends, however, rallied round, raising enough money to send him for treatment in the Balearic Islands. It was then that he began to draw, and his fashion sketches – extraordinarily vibrant and expressive – conjured up the image of the woman

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In September 1947, Neiman Marcus, the head of a leading department store chain, awarded Christian Dior the Oscar for Couture. A month later, a subsidiary – Christian Dior New York, Inc. – opened on the corner of 5th Avenue and 57th Street

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who would wear the clothes. He was taken on as a designer. The Second World War forced Christian Dior to join his family at Callian in the Var. On his return to Paris, he worked for Lucien Lelong, a couturier who was much in vogue at the time, but he soon felt restricted by his role as second-in-command. His talent had matured, and his vocation to be a couturier, of which he had for so long been unaware, appeared to him as selfevident. He was more than 40 years old. Christian Dior was then destined for stardom, fulfilling the prediction made by a fortune-teller when he was a teenager: “You will know hard times, but women will favour you. It is through them that you will succeed.” On 8th October 1946, Christian Dior met Marcel Boussac. Overcoming his acute shyness, Christian Dior spoke eloquently before the king of textiles, who agreed to finance the opening of a couture house under his name. In those immediate post-war years, marked by restrictions and shortages, short-lived governments and constant strikes, the venture represented a considerable risk. On 16th December 1946, the House of Christian Dior was inaugurated at 30, Avenue Montaigne in the 8th arrondissement of Paris. On 12th February 1947, Christian Dior’s first collection for Spring/Summer, entitled “Corolle”, was presented in the salons of the couture house. The audience could not believe their eyes. How could anyone dare to launch a fashion like it? The first model came out, and her swirling skirt overturned ashtrays. One, two, three models followed, all similarly attired. Long skirts, tiny waists, full bodices – it was quite unprecedented. Carmel Snow, the editor of Harper’s Bazaar, exclaimed: “It’s quite a revolution, dear Christian! Your dresses have such a new look. They are wonderful, you know?” The New Look crossed the Atlantic to America, then took the rest of the world by storm. “Unknown the day before, Christian Dior became famous literally overnight,” wrote Françoise Giroud. Cinema newsreels projected astonishing scenes, showing women dressed as their meagre means permitted turning into furies in their desperate attempts to get their hands on the New Look dresses. Desire was all that counted – these were the dresses women dreamt of. Christian Dior’s New Look came to embody the new mood of happiness. Despite initial resistance to the New Look, it was in America that the success of Christian Dior was assured. In September 1947, Neiman Marcus, the head of a leading department store chain, awarded Christian Dior the Oscar for Couture. A month later, a subsidiary – Christian Dior New York, Inc. – opened on the corner of 5th Avenue and 57th Street. Christian Dior founded Parfums Christian Dior with Serge Heftler-Louiche, his childhood friend from Granville, on 4th March 1947, commenting that “I feel I am as much a perfumer as a couturier”. Four fragrances would be launched in his lifetime: Miss Dior, Diorama, Eau de Cologne Fraîche and Diorissimo.

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His father, realising he was fighting a losing battle, agreed to provide the money for his son to open an art gallery, on the condition that the Dior name would never appear on the front, so as not to damage the family’s reputation

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References to the fashion of the 18th and 19th centuries became more marked with the “Zig Zag” and “Envol” collections of 1948. Wishing to dress women “from head to toe”, and to protect his ideas, which were frequently copied, Christian Dior and Jacques Rouët decided to sell the patterns for their designs. The Dior signature became a brand. In 1950, Christian Dior was made a Chevalier de la Légion d’Honneur. Shortly afterwards, he published his first book: Je suis couturier. Despite his extraordinary success and the honours being heaped upon him, Christian Dior continued to work without a break, designing seven collections a year: two Haute Couture collections, two ready-to-wear collections, a fur collection, a collection for the boutiques, and a collection for the US.

In 1951, the silhouette of Christian Dior’s designs was unified “from the hat to the shoes”. In 1952, the “Profilée” collection celebrated construction, modifying volumes and favouring angles over curves. From 1954 onwards, lunch and dinner outfits adapted to the lifestyles of modern women. The three subsequent collections referred to the geometry of the lines H, A and Y. In 1955, Christian Dior delivered a lecture on the aesthetics of fashion at the Sorbonne before an audience of 4,000 students. In 1956, Christian Dior published his second book: Christian Dior et moi (Editions Amiot-Dumont). By then, he was dividing his time between Paris and his country house in Milly-la-Forêt: “After couture, what I love the most is my weekly return to the land.” In 1957, Christian Dior featured on the cover of Time magazine – a world first for a couturier. Suffering from exhaustion, he left for Montecatini, Italy, for a period of rest and spa treatment. The victim of a heart attack, Christian Dior died on 24th October 1957. The dream of Christian Dior to make women desirable continues even today through the Dior garments, accessories, fragrances and cosmetics.

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Fashion  Exclusive

Beauty meets power BodyAmr’s new collection that was showcased at London Fashion Week continue to celebrate the pioneering and powerful women of times gone by. The BodyAmr woman for S/S 2011 is glamorous and fun. She represents a time when boundaries were pushed and a sense of seductive playfulness was expressed; the 90s era. Amr Ali’s scintilalting collection comprises of couture perfect for day-wear, evening-wear and travel-wear.

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Dining

Idyllically yours

If the ambience is just as pertinent as the food for an unforgettable dining experience, then The Friday Brunch at the Beach Restaurant in The Chedi Muscat is the place to be Crème de la Crème Report

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hat could be more self-gratifying than enjoying delectable delicacies by one of the most beautiful landscapes of Oman, the beach, on a Friday afternoon? The Beach Restaurant at The Chedi Muscat has re-launched the Friday Brunch, a culinary treat that tantalises the palate. And the senses thanks to the beautiful setting. The Friday Brunch is a much-anticipated culinary delight that is organized at the specialty seafood restaurant during the cooler months. The brunch is the ideal choice on a lazy Friday when the heart longs for a fantastic meal and the sun, sea and sand. We set out a balmy Friday noon to the aesthetically appealing restaurant situated on the beachfront of The Chedi Muscat. Overlooking the azure blue waters of the Arabian Sea, the beach restaurant (not the moniker) is one of the few of its genre in the city. For a country that boasts of a beautiful coastline there aren’t many restaurants that takes advantage of its beaches where location is concerned. The Beach Restaurant is quite popular not just for being one of the few by the beach but also for having an absolutely tempting menu. Add to that the Friday Brunch and you have a winner. Before setting to explore the appetizer spread we ordered for mint and lemon chillers, the perfect choice on a day when it’s neither hot nor cool but just about pleasant to sit outdoors. One of the appealing features of the brunch is the generous flow of bubbly from France.

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Keeping in sync with the hotel’s minimalism meets Arabia décor, the open air restaurant by the beach adorns a simple yet tasteful design

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The Friday Brunch comprises of a wide range of fresh and flavoursome appetizers. The spread includes fresh seafood such as oysters, mussels and shrimps. Salads and vegetable dishes also find prime place on the appetiser table, so do a selection of meat preparations. The breads, freshly made everyday by the hotel’s chefs, are a must-taste. We can guarantee that you are going to forget about the no carbs rule here. The seafood is so fresh that you could almost taste the sea in every bite. We were also served sushi while were enjoying the appetisers. A seafood restaurant really wouldn’t be complete without sushi on the menu and for seafood lovers like us the Japanese delicacy was a treat we truly enjoyed! The Beach Restaurant opened its doors over two years ago. Keeping in sync with the hotel’s minimalism meets Arabia décor, the open air restaurant by the beach adorns a simple yet tasteful design. The restaurant’s idyllic setting by the beach has made it one of the most popular in town. The restaurant is closed during summer but is often packed with hotel guests as well as the local diners during the cooler months when it opens for business. We moved onto the main course next. The main course menu features a scrumptious selection of seafood that include Omani lobsters, crabs and prawns, oysters from France, fresh fish as well as meat delicacies and a smattering of vegetarian options. Although the menu is not extensive and includes some well-thought out preparations choosing 142

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proved to be difficult for us as everything on it looked tempting. Thankfully, we didn’t have to ponder for long as the restaurant staff offered to present us with samplings of some of the signature delicacies from the menu. Revisiting the appetiser and salad section is a tempting thought as you wait for the main course to arrive but it would be better to refrain unless it’s only the light salads you are heading for. Otherwise, you just might not be able to do justice to the luscious dishes that the chefs of the restaurant prepare so wonderfully. Our main course comprised lobster, prawns, salmon and lamb cutlets accompanied by soul-satisfying condiments like sweet chilli sauce and salsa. Moist and cooked to our taste, the delicious preparations were what we would term as soul food. The ‘prawns tossed lightly in garlic and grilled lamb cutlets were our favourites though every dish we were served was a masterpiece in its own right. After that appetising meal, dessert was not really on our minds but those who have tasted the desserts and chocolates from the patisserie at The Chedi Muscat would find it really hard to say no. So we decided to share a dessert platter which comprised of chocolate, cake and fruit-based samplings. We couldn’t have asked for a better finale to our meal. The Friday Brunch is undoubtedly one of the best brunch options in the city, especially when all you want is to enjoy some truly fantastic food while you laze by the beautiful beachfront of The Chedi Muscat.

Gourmet

An Evening to Remember O

n a pleasant breezy evening, a group of gourmet enthusiasts got together at the picturesque Marina Bandar Al Rowdha for a special gourmet event. Organised by National Hospitality Institute (NHI) in collaboration with Chaine des Rotisseur, the Charity Gourmet Dinner not only supported the 40/40 cause but also brought to fore the remarkable talents of students from NHI. 40/40 is an endeavour to raise funds to place 40 young Omanis into higher education in commemoration of the 40th Anniversary of his Majesty Sultan Qaboos bin Said. The cause has been initiated by the Oman branch of British Scholarships Overseas, the British Embassy and the British Council with support from the Ministry of Higher Education. The Charity Gourmet Dinner began with cocktails and an introduction session by Joachim Caula, Bailli

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In support of the 40/40 Fund, the National Hospitality Institute along with the Oman Chapter of the international gourmet organization, Chaine des Rotisseur organized a special Gourmet Evening at Marina Bandar Al Rowdha recently Crème de la Crème Report

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During the meal that spanned various courses, the students demonstrated their talent and expertise in the field of hospitality

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40/40 is an endeavour to raise funds to place 40 young Omanis into higher education in commemoration of the 40th Anniversary of his Majesty Sultan Qaboos bin Said

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Delegue of the Oman Chapter. The venue chosen for the gourmet dinner was The Blue Marlin restaurant at Marina Bandar Al Rowdha. Prepared, presented and served by the students of NHI, the dinner was absolutely outstanding. Every dish was a treat by itself and had the diners enraptured. During the meal that spanned various courses, the students demonstrated their talent and expertise in the field of hospitality. The evening ended with a commendation session during which the students were presented with certificates from Chaine des Rotisseur for their exemplary work to make the event successful.

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Ambrosia

Exquisite Treats T

Decadent, luxurious and sumptuous, luxury foods not only overwhelm the senses but also pamper connoisseurs. A look at some of the top luxury gourmet treats from around the world

Script: Crème de la Crème Report

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he pleasure and joy derived from the most basic necessity, food, is often irreplaceable. And if food not only tantalises but also delights and pampers the senses, then it is an experience that cannot be missed. Chefs around the world have engaged in creating luxurious dishes for people who don’t mind spending a fortune on extravagant and outstanding culinary creations. Here is a look at some dishes and luxury foods that come with a whopping price tag yet enraptures. Sparkling Sushi Created by a Filipino chef in Manila, the world’s most expensive sushi includes gold leaves and diamonds. Chef Angelito Araneta Jr’s extravagant sushi dish is garnished with 24-karat gold leaves and topped with .20-carat African diamonds. The sushi priced around $2,000 is often given as gifts during weddings or by lovers to their partners. Luxe burger Priced at $5000, the FleurBurger 5000 is among the most expensive burgers to be created. Made by Chef Hubert Keller, the FleurBurger 5000 is served at Fleur de Lys in Mandalay Bay, Las Vegas. It is a Kobe burger

containing foie gras, a special truffle sauce, and is served on a brioche truffle bun with black truffles on the side. The accompany bubbly is served in Ichendorf Brunello stemware, which the diner gets to keep. A certificate of authenticity of dining is also mailed to the diner, in case they want to show it to friends and relatives. Haute delight A record-breaking £15,730 dessert was created in New York at a renowned restaurant – Serendipity-3. Frrrozen Haute Chocolate is presented in a baccarat Harcourt crystal goblet that has an 18-karat gold and white diamond bracelet attached to the stem. The goblet is laced with 23 carat edible gold before the chef adds Serendipity-3’s famous frozen hot chocolate mix that contains 14 rare and secret cocoas. Whipped cream and shavings from the world’s most expensive truffle, the La Madeline au Truffle that costs £1,573 ($2,500) a pound are then added to the decadent hot chocolate. It is then topped with five grams of 24 carat edible gold and the dessert is served with a $14,000 jewelencrusted spoon, that the customer can take home along with their diamond encrusted bracelet.’ All proceeds from this dessert are pledged to children’s charities in New York.

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The Chocopologie truffle is made from decadent 70 per cent Valrhona dark chocolate, heavy cream, sugar, truffle oil and vanilla that forms the base

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Chef Angelito Araneta Jr’s extravagant sushi dish is garnished with 24-karat gold leaves and topped with. 20-carat African diamonds

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Choco madness This is the perfect present for any chocolate lover. The Chocopologie truffle is made from decadent 70 per cent Valrhona dark chocolate, heavy cream, sugar, truffle oil and vanilla that forms the base. A rare French Perigord truffle is then surrounded by this rich decadent ganache; it is enrobed in Valrhona dark chocolate and then rolled in fine cocoa powder. Made at Knipschildt Chocolatier in Norwalk, Connecticut, the splendid truffle is priced at $2,600-per-pound. Pizza perfection Yet another New York special is the $1,000 luxury 12inch pizza pie made at Nino’s Bellissima restaurant. The expensive pizza is topped with sliced lobster tail, crème fraiche and four kinds of caviar. One of the reasons for such a hefty price tag is due ot the lavish spreading of $750 worth of caviar on the pizza. Concentrated luxury Kona Nigari, a seaweed mineral concentrate, sells for $16.75 per ounce. It is first mixed with regular drinking water before consuming. The concentrated water is said to be high in minerals and free of contaminates. Caviar cravings Almas Caviar is known as the king of caviars. The word Almas means diamond, and this particular variety of Beluga caviar is whitish in colour. The Caviar House and Prunier in London sells it in a 24-carat gold tin for about $25,000 for 32 ounces. Coffee like no other Though it might not sound appetising, the world’s most expensive coffee, Kopi Luwak is made from coffee berries that have been eaten by and passed through the digestive tract of the Asian Palm Civet, a catlike animal. The animal eats the berries, but the beans inside pass through its system undigested. This process takes place on the islands of Sumatra, Java, and Sulawesi in the Indonesian Archipelago, and in the Philippines. The total annual production is only around 500 pounds of beans, which explains the price -$600 for a pound.

Showcase

By taking the ancient art of mosaics and transforming it into contemporary and funky floors, walls and furnishings, SICIS has become renowned for its artistic, cutting edge designs, often tying up with renowned artists to launch limited edition collections Script: Crème de la Crème Report

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ICIS originated back in 1987 in Italy and has been involved in pioneering work when it comes to interior design throughout the world. Since its inception it has turned its full attention to mosaics and it was back in 1989 that it realised its ambition of bringing the historic art of mosaic into the modern age. Today prestigious collections from SICIS play an important role in interior design throughout the world. Fashionable Mosaic The goal of modernising mosaics and giving them a more contemporary image was SICISâ&#x20AC;&#x2122; primary objective when its team of artisans and designers set to work on the brandsâ&#x20AC;&#x2122; signature collections. Its second aim was, and still is, to position mosaics as more than simply a tiling product; it is a means of communication, an expression of trends, of fashion and of lifestyles. December 2010

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SICIS is famed across the globe for its unique and skillful placing of tiles to create beautiful mosaic masterpieces. By using shading, toning and different materials and combining this with great talent and expertise

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Form and Beauty According to SICIS, “Surfaces exist to be transformed into an art form that represents the signs and languages of our time”. It allows the beauty of mosaics to shape the outlines of architectural and living spaces, with its infinite chromatic and decorative combinations. SICIS’ typical Italian creativity combined with the versatility of mosaics creates a continuous desire to experiment. A key part of SICIS’ genetic make-up, this experimental nature pushes the boundaries of mosaic design and results in a deeper awareness of the material and its limitations. Unique Collections These authentic opportunities for artistic expression are developed into collections such as the Murano Smalto, Iridium, Glimmer, Water Glass, Glass3, Metallismo, Basic, NeoGlass, Colibrì, Flower Power, Bathtub &

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More, Pin Up, Rug,Cosmati, Classic Marble, OrienTale, Meditereneaand Portrait. A new jewellery collection, made with micromosaics and combined with diamonds, gold, and precious stones was launched recently in SICIS’ new flagship store that opened in Rome last month. Evocative and Classy By combining this experience, knowledge and technology, SICIS has been able to design its collections with an inimitable style. The aesthetic possibilities are endless and SICIS is constantly striving in the technical and manufacturing aspects of its designs to ensure it remains at the forefront of mosaic design, while still remaining beautifully unique. Work of Art SICIS is famed across the globe for its unique and skillful placing of tiles to create beautiful mosaic masterpieces. By using shading, toning and different materials and combining this with great talent and expertise, SICIS continually creates memorable collections that can never be imitated. SICIS mosaics can also be found at many of the world’s

“ most exclusive hotels such as Las Vegas’ famous Bellagio, The Palm Atlantis Dubai, Burj Al Arab and Emirates Palace Abu Dhabi. Signature Piece SICIS’ famous stiletto shoe shaped bathtub “Audrey” is one of their most talked about products. SICIS also features funky mosaic mannequins and their newly launched range of designer chairs from SICIS Next Art is beautiful and exotic for every home. Designed by Carla Tomeo, the range consists of chairs and sofas. Luxury furniture is decorated with various elements of nature but in colours that are very colorful. A first in the region SICIS opened the doors of its impressive 4300sqft showroom in Dubai, showcasing some of the most stunning SICIS collections ever seen in this region. Joining the ranks of SICIS’ flagship stores in major cities like Paris, New York, Milan, and Tokyo, the Dubai showroom will feature a huge range of stunning classic and contemporary wall and floor mosaics. Team Crème de la Crème met Tareq AbuRoza, Managing Director of SICIS Dubai to understand more about the exclusive brand. Could you briefly tell us about the talented artisans and designers who are involved in creating unique designs? SICIS has a large team of talented in-house designers and mosaic artists who have trained for many years in the art of mosaic. The SICIS HQ and production facilities, where the designers are based is in Ravenna, Italy. Most of the mosaics you see have been handmade by SICIS artists. However on some of our special collections, we have collaborated with well-known artists such as famous Italian furniture designer, Carla Tolomeo, on our new furniture range. How do they generate such unique ideas? The driving force behind the creativity at SICIS is its Founder, Owner and President, Leo Placuzzi. He places a huge emphasis on constantly exploring and developing new products, applications and collections. This creativity and dynamic philosophy is the only way we will continue to remain market leaders.

SICIS is very popular in the Middle East. We are known to be the brand that can deliver unique and intricate projects to very tight deadlines. Competition is almost nonexistent due to our flexibility, design capabilities and the wide range of products we offer

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Many of our collections can be customised to satisfy individual taste and there are rarely two identical mosaics, so SICIS clients will always be buying an original piece of art

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From where are the materials sourced from and where are the workshops located? All our products are manufactured in-house from our state of the art facilities in Ravenna Italy. What measures are taken to withstand harsh weather conditions for projects based in the Gulf region? SICIS products are made to withstand extreme weather conditions, and our products have been used with great success in many high profile projects throughout the region. Our installations can be found at the Burj Al Arab, Emirates Palace in Abu Dhabi and also the Shangri-La Barr Al Jissah in Oman. More recently, you can find original SICIS mosaics in the newly opened spa at the One & Only, The Palm on Palm Jumeirah. How often does the collection change? Are all of them available on request in Dubai? We are constantly researching, developing and expanding our collections. Although we have no specific deadline on when a new collection is released, we can guarantee that at least every two months our customers will see something new by SICIS. All SICIS products are available on request from our showroom in Dubai.

FORGET DIAMONDS … MOSAIC IS NOW A GIRL’S BEST FRIEND The expression of a true legend has been captured and brought to life through the art of mosaic, as SICIS introduces its Marilyn Monroe Collection of portraits to the Middle East. Paying homage to the perfection and beauty of the legendary movie icon, SICIS Art has recreated a collection as unique as the masterpieces she has inspired.

What is the kind of response you received from the Arab market? SICIS is very popular in the Middle East. We are known to be the brand that can deliver unique and intricate projects to very tight deadlines. Competition is almost nonexistent due to our flexibility, design capabilities and the wide range of products we offer. Which range of the mosaic collection is popular in the gulf region and why? Mosaic is a historic and traditional art that originated in this region and SICIS has been able to transform mosaic into a 21st century art, through its contemporary designs and innovation. All of our collections are popular and appeal to local tastes. Many of our collections can be customised to satisfy individual taste and there are rarely two identical mosaics, so SICIS clients will always be buying an original piece of art.

The seven famous artistic portraits of Marilyn taken from photographs of her best-known films like ‘Some Like It Hot’ and ‘Gentlemen Prefer Blondes’ have been artistically translated onto mosaic, interpreted by the talented artists at SICIS. A collection from SICIS’‘Portrait’ line, the pieces have arisen from the creativity of SICISteam of mosaic artists, a key part of the SICIS heritage. Tareq AbuRoza, Managing Director of SICIS Dubai explains, “Art has always generated art. The images we remember of Marilyn have been turned into memorable pieces of art, bringing her back to life and restoring her appeal through the use of this ancient technique we know as mosaic. By successfully matching each tile to imitate true brush strokes of colour, we can feel the same polished emotion that inspired the photographers when they made this Hollywood star immortal. With the Marilyn Collection we have succeeded in creating all the fascination of a truly magnificent diva.” “The Portrait Collection gives you the rare privilege of reliving a legend called Marilyn. Today, the trend for mosaics is moving back towards pop art so who else to epitomize this generation than the icon that marked the explosion of this art genre. Marilyn captured the imagination of a generation which is precisely why SICIS has chosen to pay her the tribute she deserves – portraits in mosaics,” adds AbuRoza.

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Hotel

he renowned Italian fashion dynasty Missoni and The Rezidor Hotel Group, one of the fastest growing hotel companies worldwide, have collaborated to bring to Kuwait City a distinctive blend of fashion, function, form and world class hospitality that adds up to a new genre of luxury hotels: Hotel Missoni Kuwait. Launched in 2009 in Edinburgh (Scotland), Hotel Missoni uses a combination of design, luxury and technology to bring a truly new luxury travel experience to the Middle East as well. “Kuwait, one of the Middle East’s fast-developing tourist destinations, will be the second Hotel Missoni to open in the world – and we see a further

huge potential for this exciting brand across the Middle East”, says Kurt Ritter, President and CEO of Rezidor. The new property will form part of Kuwait’s exclusive Symphony Centre - a luxury boutique emporium perfectly located in the capital’s shopping district. The sea, sun and sand of the country have inspired Creative Director Rosita Missoni: She combines Missoni’s iconic, bold signature patterns and colours with strong accents of turquoise, green and gold. Using over 85 different shades of colour throughout the property ensures that each area, including its two restaurants - Cucina and Luna - as well as its 169 guest rooms and suites will have a distinct look and feel. In addition, nearly

Luxury Redefined The Rezidor Hotel Group is one of the fastest growing hotel companies in the world featuring a portfolio of more than 400 hotels in operation and under development with more than 86,300 rooms in over 60 countries. They now bring a new kind of luxury lifestyle to Kuwait City with Hotel Missoni Kuwait Crème de la Crème Report

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10 million individual mosaic tiles were painstakingly laid out to recreate the famous Missoni patterns throughout the hotel including the swimming pool that overlooks the Arabian Gulf and the Kuwait City skyline. Offering exquisite food & beverage concepts, Cucina lies at the heart of the hotel and will offer a menu of fresh, seasonal and authentic Italian dishes. On the other hand, Luna, located on the 18th floor of the hotel, will have breathtaking views of the Gulf where the lively lounge and restaurant will offer a unique blend of Arabic-oriental and Mediterranean cuisine. Apart from numerous Missoni items appearing in this genuinely unique hotel, equally artistic and magnificent

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The new property will form part of Kuwait’s exclusive Symphony Centre - a luxury boutique emporium perfectly located in the capital’s shopping district. The sea, sun and sand of the country have inspired Creative Director Rosita Missoni

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furniture from other designers have been used. The dynamic and incredibly ‘hands on’ Rosita Missoni took inspiration from across the globe, including her very own home: “I love design and respect and admire many great designers. I get inspiration from my own home for example, the wish bone chair designed by Hans J. Wegner I use in my house,” she said. Technology also features heavily throughout the hotel. From the use of iPads for guest check-ins, the latest Bang & Olufsen TVs in bedrooms to the Magic Mirrors that appear in many of the bathrooms that allow guests to instantaneously switch their bathroom mirror into a TV. Each state-of-the-art technological design element ensures that every guests stay is seamless. Carefully crafted with well-travelled individuals in mind - particularly those with a strong interest in design, an understanding of food, and a craving for an authentic experience, Hotel Missoni in Kuwait will be staffed by over 17 nationalities (including 25 Italians) capable of speaking over 14 languages. For relaxation, Hotel Missoni Kuwait will also have a 1,500-square metre luxury Six Senses Spa, which will be open to guests and non-residents, offering a full range of beauty treatments including Six Senses’ signature treatments. With The Rezidor Hotel Group’s plan of adding further Missoni properties to its current portfolio and growing the brand in the Middle East and across the globe, Hotel Missoni Kuwait will be followed by Hotel Missoni Jebel Sifah in Oman and Hotel Missoni IIha de Cajiba in Brazil. Edinburgh was the first property to launch Hotel Missoni, with additional locations including Kuwait, Oman and Brazil scheduled to open within the next few years. Through the worldwide licence agreement concluded with Missoni, Rezidor’s strategy is to grow the Hotel Missoni brand globally, looking at both city-centre and resort opportunities.

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With The Rezidor Hotel Group’s plan of adding further Missoni properties to its current portfolio and growing the brand in the Middle East and across the globe, Hotel Missoni Kuwait will be followed by Hotel Missoni Jebel Sifah in Oman and Hotel Missoni IIha de Cajiba in Brazil.

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are you geared up to face the challenge? Ladies, get ready for the 2nd edition of Muscat Ladies Golf Cham pionship which prom ises double the fun and excitem ent this year!

February 17 & 18, 2011 ghallah wentworth golf club For Registrations please contact Claudia - 99357608, Sara - 99158290

Show

A Royal Show A Royal Cavalry Show was organised for Her Majesty Queen Elizabeth II by His Majesty Sultan Qaboos bin Said as part of the 40 glorious years of celebrations of Oman  Crème de la Crème Report

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The riders from the Royal Cavalry displayed heritage together with modernity which synchronised with the Omani folklore and international music played by the Royal Guard of Oman’s music and the 1st and 2nd Royal Cavalry Bands

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ast month marked the historic celebration of Oman’s 40th anniversary celebrations which was highlighted with the visit of Queen Elizabeth II. Her visit was the pinnacle of all the celebrations which coincided the forty fruitful years of modernisation and development since His Majesty Sultan Qaboos bin Said led this country. More importantly, this renaissance underscores the bond between Oman’s past and present. Since the Royal Cavalry receives considerable care from His Majesty which time and again proves itself with its innumerable achievements and contributions in local and international horse events, a special Equestrian Show was performed in honour of Her Majesty Queen Elizabeth II. Held in Madinat al A’diyat in Seeb, the Royal Cavalry

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Show started with a joint military procession by mounted riders of the Royal Cavalry and the Cavalry of the Royal Guard of Oman and the Cavalry of the Royal Collateral Court Relatives in their military uniforms who paraded the joint military procession. The riders from the Royal Cavalry displayed heritage together with modernity which was synchronised with the Omani folklore and international music played by the Royal Guard of Oman’s music and the 1st and 2nd Royal Cavalry Bands. It was then followed by a Horse Dance Show which was performed along with pipe players, drummers and a music display by children on coaches with male and female horse riders wearing military uniforms.

The event witnessed three sets of racing competitions – ‘Al Tarheeb Race’ for pure Arabian Horses (2100m Local Bred Horses), Al Adiyat Race for pure Arabian Horses (1100m Girls Race) and A ‘Salam’ Trotters Race (1800m). The programme included Tent-Pegging for male and female horse riders where they showed their skills in tentpegging, sword skills and arrow shooting in addition to a procession of the carriages towed by horses that involved several carriages of all types and formations. The show was attended by His Majesty Sultan Qaboos Bin Said, Queen Elizabeth II, Prince Philip Duke of Edinburgh, Royal Family members, the official delegation accompanying the Queen, members of European and American diplomatic corps and senior military and civil officers.

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The programme included Tent-Pegging for male and female horse riders where they showed their skills in tent-pegging, sword skills and arrow shooting in addition to a procession of the carriages towed by horses that involved several carriages of all types and formations

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