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Inside
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Automobilia
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Trailblazer Italian fine dining restaurant BICE will be opening soon at the Opera Mall in Oman. Raffaele Ruggeri, global group director talks food and business Extravaganza Gourmet society Chaine des Rotisseurs recently celebrated their first anniversary in Oman. The gala event held at Shangri-La’s Barr Al Jissah comprised of a menu designed by chefs from Michelin-starred French restaurant Lasserre
Luxe Wheels The two-tone Gallardo LP 560-4 Bicolore made an impressive debut at the 2011 Qatar Motor Show First Look There are only 987 models of the new stunning car from Porsche. The luxurious Boxster S Black is a masterpiece in noir
Art and Design
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Asset Come rain or sunshine, investments often ensure fortification from unexpected weather. A look at some of the top investment options in 2011
Impressions The very famous and established photographer and prolific author, Bruno Barbey was in town last month to showcase his work which comprised of pictures of Oman taken in the year 1970. He shares with us his endeavours while capturing special moments in life and how he has preserved those moments in snap shots.
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Business and Finance
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Economy Turkey is where all the action is now. The economically buoyant country is on the list of emerging nations and with good reason too
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Launch Ghalya’s Museum of Modern Art witnessed a scintillating launch last month which was attended by top dignitaries and members of the royal family in Oman
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Review Bait Al Bahr in Shangri La’s Barr Al Jissah and Resort offers food aficionados’ exotic seafood spread every Thursday afternoon. The food complements well with the hotel’s picturesque surroundings resulting in unique and a memorable experience
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Dining A look at some of the most popular dine-out options in town
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Culinaire Caramel French Bakery and Pastry is the new patisserie in town and makes some of the most scrumptious sweet treats
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Ambrosia The Chedi patisserie’s macaroons and pastries are heavenly. So are the chocolates. A chat with the pastry chef to know more about the magic that goes on in the patisserie
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Lounge Our picks this month - The Good Daughter by Jasmin Darznik and Unbroken by Laura Hillenbrand
Style and Beauty
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Fashion Designer par excellence and one of India’s most renowned names, Ritu Beri was in town to showcase her collection. The designer talks about her journey as a designer
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Showcase Watches are no longer just timepieces but are fine examples of craftsmanship. A look at six amazing brands from Mistal that embody precision, art and history
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Advertorial Luxury beach wear from Hamac
Melange
Travel and Lifestyle
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Destination Jaisalmer and Udiapur are two of Rajathan’s beautiful princely states are steeped in history and culture. The concluding series on the two-part travelogue of the mesmerising state
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focus Crème de la Crème had the privilege of being invited and experiencing world class service onboard Qatar Airways’s Airbus A320 while their inaugural flight to Hungary, Budapest last month
luxury
Simply Musts A selection of the finest buys for connoisseurs of
Music Sham Al Maskari is all set to make a difference through his songs, most of which are dedicated to his country, Oman. Now with many years of experience behind him he is ready to take control of the music industry at an international level too.
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My View The luxury guru, Lorre White, writes on the advantages of online marketing
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Reflections Food is not just a necessity. If the divine creator has taken pains to give us delicious and exquisite things to eat, the least we can do is prepare them well and serve them with ceremony. Fernand Point There is no love sincerer than the love of food. GB Shaw Food is our common ground, a universal experience. John Beard. Food has played a pivotal role in everything from books to movies to art to sport and theatre. While it remains one of man’s irreplaceable necessities, food has moved into new dimensions with elements like pleasure, drama, intrigue and theatre being incorporated into the fine art of cooking as well as serving. In this issue of Crème de la Crème, that explores gourmet in Oman, we take you through a tantalising gastronomic journey. From Italy to France to the beautiful shores of Oman, we set out on a truly befitting culinary journey that celebrates food and the joy of dining. For those who enjoy speed, we get you an exclusive peek of Porsche’s new all Boxster S Black. There are only 987 models in the world. Porsche sure knows how to keep luxury unique. Features Writer Sudipta Dasgupta was among the select few who were invited to cover the launch of Qatar Airways’s services to Budapest, Hungary. The report shows why Qatar Airways is truly a five star airline. We also met Sham Al Maskari, a talented and upcoming young Omani singer who has cut his first album. To take Oman to the inte rnational arena is the enthusiastic and gifted youngster’s dream. All these and more await you in the new edition of Crème de la Crème. We would love to hear from you – your views and suggestions have helped us in our journey that celebrates luxury. Until we meet again…
Editor anne@sjsoman.com
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February 2011 Vol - 3 Issue - 27
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Platinum Club
Trailblazer w Extravaganza February 2011
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Platinum Club
Trailblazer
The much anticipated Opera Mall will soon come to life with a lineup of some of the most exotic and established names in lifestyle, fashion, food et al. One of those names will be that of BiCE that will make its debut in Oman by having their luxury restaurant at the Opera Mall. BICE will bring true Italian dining experience and hospitality to Oman for the very first time. The restaurant was created in 1926 in Milan under the vision of Beatrice Ruggeri, better known to her family and friends as BiCE. She was known for her delectable Tuscany inspired cuisine, impeccable hospitality and personal warmth that continue to embody the BiCE philosophy worldwide. Known for their extraordinary success in the Oman hospitality industry, Khimji Ramdas Group is responsible for bringing the Italian fine dining chain to the Opera Mall Muscat. In a recently held event, the two brands formally announced their partnership which will take luxury dining to another dimension altogether. Raffaele Ruggeri, Global Group Director for BiCE International and grandson of Beatrice Ruggeri was in town to announce their opening. In an exclusive interview with Crème de la Creme, Raffaele Ruggeri explains more. how did BICE AND OMAN HAPPEN? “Oman has today become one of the fastest growing tourism destinations in the world and the time and opportunity is just right for us to open an upscale restaurant of international standard in the country. BiCE and Khimji
Raffaele Ruggeri, Global Group Director for BiCE International
True Italian Hospitality 46
February 2011
With BiCE Restaurant opening soon at the Opera Mall in Oman – luxury dining will have a new address! Sudipta Dasgupta met Raffaele Ruggeri, Global Group Director, BiCE International to learn all about the traditional Italian restaurant chain
Ramdas complement each other perfectly. With rich expertise in operating successful international restaurant chains we can see a right match of our capabilities. We look forward to building a long term strategic alliance with Khimji Ramdas to bring authentic Italian cuisine to the discerning elite of Oman.” Please tell us a little about yourself. “I was born in Tuscany, Italy in 1972 and raised in Milan where I did my schooling from. Later I went to Switzerland and I attended ‘College Du Leman’ where I associated with a diverse range of people of many cultures and backgrounds which helped me to adapt to different situations easily. I then moved to Los Angeles with my family and decided to be part of the restaurant and learn every nuance of it. This resulted in a several-year process of discovering how everything works – from serving as a busboy, cook, assistant chef, waiter, manager, maitre ‘d, and purchasing agent, to running the daily sales operation of a restaurant – till I began to participate in all the openings of new restaurants worldwide.” How did you get involved in the business? “Since the age of seven, I used to spend my Sundays with my father and grandmother in our restaurant in Milan. Under my grandmother’s supervision, I often assisted in the care of the ‘high profile’ table, situated right beside the kitchen where the celebrity and VIP guests would dine, so from a very early age I was taught the fine art of hospitality. Both my father and my grandmother recognised the passion I had for this business and the rest is history.” What is the core philosophy of BiCE? “Bold flavours, brilliant design and beautiful people depict the true essence of Italian dining experience. BiCE is found in the fashion and tourist capitals of the world in North America, Latin America, Europe, Asia, Middle East and Africa. With a skillful mix of traditional and newer trends in Italian cuisine, BiCE Restaurants are a reflection of extraordinary hospitality, warmth and exotic cooking.” Please tell us bice in the 1920s. “BiCE started in the year 1926 when fine dining did not even exist. It was at that time in a small place, my grandmother used to cook five dishes in one single day for people. People realised the quality of food that was being offered was definitely higher than many other places. Back in those times, it was just good food or bad food. Hence we built a reputation for ourselves of high quality restaurants and most of all quality food that tastes good.”
Can you tell us what skills you learnt from your father, Roberto Ruggeri? “When I was getting introduced to this business initially, my father was already a big entrepreneur but since we have so many branches all over the world, he was constantly travelling. But today the scenario is completely different as we run the company together although we have different responsibilities. In the last few years I have got really close to him as we are a very strong and close knit family.” “Also I would like to mention that my grandmother has been a huge inspiration for me as I learnt the art of hospitality, making people feel comfortable and most of all offering patrons good Italian food.” Can you briefly explain BiCE’s success story? “BiCE Restaurants welcome thousands of customers through its doors daily across the globe and is a regular haunt for politicians, celebrities, fashion designers and the ‘who’s who’ in societies it operates from with its core brand value offering distinguished cuisine combined with renowned hospitality that personifies the signature brand philosophy worldwide. With over 30 restaurants worldwide today, BiCE continues to extend its concepts into new locations – summer 2010 witnessed a Beirut opening, while 2011 will oversee a major regional foray into Bahrain, Jordan and Oman. We promise to offer all connoisseurs around the world, who love to eat, laugh and indulge in a true Italian dining experience. “Another aspect of our success is that we have been able to adapt ourselves to every market that we have been to. Although the markets are different everywhere, we have maintained the same level of elegance, class and ambience everywhere. BiCE is not one particular person who is behind the success story; it involves an entire family of celebrity chefs in our restaurants and the whole team.”
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BiCE and Khimji Ramdas complement each other perfectly. With rich expertise in operating successful international restaurant chains we can see a right match of our capabilities
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Nailesh Khimji, of Khimji ramdas, speaks briefly about the future of this business
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With a skillful mix of traditional and newer trends in Italian cuisine, BiCE Restaurants are a reflection of extraordinary hospitality, warmth and exotic cooking
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What is the kind of response you expect from the Oman market? What is the general target group of BiCE going to be? “I feel that the timing and location are spot on for such a product! Our menu will be priced very competitively with all other premium restaurants in Muscat. Thus keeping the 4 P’s (Price, Product, Promotion and Place) in perspective, we are targeting mid-high income bracket families with this offering. In current times there is a 5th “P” which denotes packaging - and in BiCE’s case this is well taken care of with a brand name synonymous with fine dining and authentic Italian cuisine around the world; and for Oman, with its location set to be the most happening place in the region (and not only our city), we think we are very much on the right track.” Have you decided on a particular date when BiCE will open? “As per the requirement of the Opera Mall we will be ready to do a soft opening during Ramadan 2011.” Tell us how significant is this partnership for Khimji Ramdas? “Basically we have added another high end service to our existing customers that frequent our Mega Store, Watches, Bagno Design etc.” How did you decide on the location as it is going to be one of the most significant addresses in the coming future? “Being next to a landmark like the Opera house is a no brainer! Thus the restaurant will be an ideal destination before or after memorable performances in the future.” What do you think of the general fine dining & gourmet scene in Oman? Do you think the opening of BiCE will revolutionize that? Why? “The last 40 years of growth has positively enhanced the lives of the people in Oman. Our per capita GDP is above the 20k USD mark. Hence the time is right for such restaurants and thus BiCE will definitely start a trend.”
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Platinum Club
Extravaganza
A gourmet celebration
Chaine des Rotisseurs’s Oman chapter celebrated its first anniversary at Shangri-La’s Barr Al Jissah Resort & Spa. Crème de la Crème takes you through the celebratory night
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nternational gourmet society Chaine des Rotisseurs’s Oman chapter held their first anniversary celebrations last month at a gala event organised at Shangri-La’s Barr Al Jissah Resort & Spa. Among the highlights of the evening were beverages from Taittinger Champagne and chefs from the famed Michelin-star French restaurant Lasserre who presented the culinary delights during the gala dinner. On the celebratory night, members of Chaine des Rotisseurs’s Oman chapter were knighted into the fellowship by Albert Gunter, Vice President of Chaine des Rotisseurs, International. The Oman chapter currently has 120 members that include those who will be inducted into the Sohar chapter in March. The evening began with a reception at the lawns overlooking the beach from Al Bandar hotel. Guests were treated to Taittinger beverages and canapés which was followed by the knighting ceremony. The dinner was prepared by the three chefs from Lasserre who were in the city for a culinary promotion organised by Shangri-La’s Barr Al Jissah Resort & Spa. Lasserre has a tradition of creating outstanding culinary
masterpieces, a reputation they lived up to in Muscat. The chefs were assisted by the hotel’s chefs as well and the result was exemplary. The quality of service displayed by the staff of the hotel who were present at the function was just as commendable. Joachim Caula, Bailli Delegue of Chaine des Rotisseurs in Oman was presented with an international award from the society in recognition of his contributions to the society.
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On the celebratory night, members of Chaine des Rotisseurs’s Oman chapter were knighted into the fellowship by Albert Gunter, Vice President of Chaine des Rotisseurs, International
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The French touch The dinner for the Chaine des Rotisseurs’s anniversary event was prepared by chefs of renowned Michelin-starred Parisian restaurant, Lasserre. Executive Chef Christophe Moret, Executive Pastry Chef Claire Heitzler and Executive Sous Chef Gregory Rejou were in the city as part of ShangriLa’s Barr Al Jissah Resort & Spa’s special French food promotion. While Chef Christophe’s experience includes working with celebrity chef Alain Ducasse for 16 years, Chef Claire has worked for Ritz Carlton Paris, Park Hyatt Dubai and also for Alain Ducasse in Tokyo. Sharing about their experience of working on the Chaine des Rotisseurs event in a country away from their home for the first time, Chef Christophe said, “It was challenging. The event was big; we usually do not cater to such big events. We also a new team to work with here at the hotel and had to show them our style of cooking. And we were happy with the outcome.” Pastry Chef Claire, whose created the fantastic Crispy Caribbean Chocolate, Sweet Coconut Cream for the dinner, said, “This was a new experience for us and even though it was challenging, we are glad that all went well. The team at the hotel was also supportive and forthcoming.”
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Business & Finance
Asset w Investment February 2011
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Finance & Investment
ASSET
Invest Smart 2011 looks promising taking into consideration how the past couple of years have been. Investing for a bright future is the key criteria. Crème de la Crème brings you a few tried and tested options
G
etting past the shaky times that affected the global economy post the depression has not been an easy task. Yet companies and individuals who made the right investments have emerged without too many problems from the financial woes. Investing in the right assets is the key to financial success. Here are some tried and tested options that have fared well even during low peak periods. Real Estate Investments This is one segment that has pulled investors as a reliable option. Real estate investments over the years have given impressive profits. Residential and commercial real estate developments have fared well over the years in most countries thereby increasing the sector’s stronghold as a reliable investment option. Direct Stock Investments While it would seem risky to many, direct investments in stocks is one good option if you are capable of taking certain amount of risks. Investing in safer stocks that are
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The best way to invest money through mutual funds is opting for the diversified mid cap or large cap funds which will cover almost all sectors of the economy
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Investing in safer stocks that are mostly the large cap ones is an option to explore for those looking to invest in this arena
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mostly the large cap ones is an option to explore for those looking to invest in this arena. Experts say that in the new year sectors that look reliable and are booming include telecom, infrastructure, health care and pharmaceuticals.
in the market and hence you can make good money by selling gold you have bought at lower levels. Gold is also held in the electronic form for easy buying and selling purposes.
Mutual Funds Mutual funds are also one of the best options for where to invest money in 2011. This would probably be the best suggestion for those wishing to know how to invest and where to invest in 2011. Mutual fund performance is stable and hence these have been described as best investments by investment analysts. The best way to invest money through mutual funds is opting for the diversified mid cap or large cap funds which will cover almost all sectors of the economy. Fund managers are aware of the best companies to invest in and hence the chance of getting decent returns naturally are more.
Fixed Deposits One of the safe investments for 2011 is to put your money in a fixed deposit scheme of a bank. Your money is completely safe in such investments, plus you can look forward to earning some good rate of return too!
Gold Gold is also one of the safest options for where to invest your money in 2011. Gold prices are governed by demand
Diversify A good long term investment strategy is to diversify your portfolio and invest in a variety of stocks, mutual funds, hedge funds, bonds and other financial instruments. Invest in a number of geographic areas such as USA, Asia, Europe and all other emerging markets. To reduce the risk, make sure that any of the investments that you have made is not more than 10% of your total investments. Also, invest in a number of sectors so that if any sector collapses, you can make for the losses by profits from other sectors.
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Finance & Investment
INVESTMENT
The promise of Turkey T
he BRIC nations are viewed as the rising nations of the new world where the economy is strong and there is steady growth. It is into this nexus of emerging nations that Turkey has gained ground. Over the past decade or so, Turkey has seen steady and uninterrupted growth. Turkey has caught the attention of the world, especially since it is one of the few countries that remained unaffected to a large extent during the world financial crisis. Turkey’s amazing economic performance in the last decade has allowed the nation to change its outlook of the world and bring about far reaching changes within the economy. One of Turkey’s advantages that have allowed it to rise is its strategic location that places it in the neighbourhood of Europe, Asia and Middle East. Although the emerging nations were set back by the crisis, the damage to their economies proved largely temporary and they have since resumed robust growth that is enabling them to quickly make gains on more developed nations. According to studies done by independent bodies
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Turkey’s amazing economic performance in the last decade has allowed the nation to change its outlook of the world and bring about far reaching changes within the economy. A Crème de la Crème report
and reports published, growing economic strength is giving Turkey a platform to fashion a more independent and Islamic-leaning foreign policy that puts the nation’s economic interests squarely in the forefront over its traditional role of furthering the agenda of the North Atlantic Treaty Organisation. Turkey has had amazing economic growth in the last decade and this has led to a change in the nation’s outlook on the world which in turn has propelled the growth of more assertive foreign policies. Per-capita income in Turkey tripled from $3,000 to $9,000 in less than a decade while foreign investment flows jumped from $1 billion a year to $20 billion a year and trade with the rest of the world burgeoned to $200 billion. Turkey makes for an appealing investor destination with its consumer confidence levels on the rise, a relatively young workforce, it boasts a thriving manufacturing sector, and has an up-and-coming financial sector which is driven by an increase in consumer and business lending. Another interesting aspect is that Turkey has new and highly developed technological infrastructure in
transportation, telecommunications and energy. Mobile telecommunications provider Vodafone chief Vittorio Colao placed Turkey ahead of other emerging nations with nearly 40 percent of increase in mobile internet usage. With well-developed and low-cost sea transport facilities, Turkey is an appealing destination. Some of its other attractions include a dynamic and mature private sector, highly competitive investment conditions, strong industrial and service culture, equal opportunities for all investors, over 23,000 companies with international capital, and international arbitration climate. The nation also boasts a younger workforce than most of nearby Eastern Europe. The country is home to a thriving manufacturing base serving both Western Europe and the Middle East. Turkey’s banks are profiting handsomely from an explosion of corporate and consumer lending. The most popular regions among investors are Istanbul and the Aegean and Mediterranean coastal regions. On the whole is poised to move ahead and create a niche for itself where emerging markets are concerned. And it does look like Turkey’s moment is not far away.
February 2011
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Take pride in your possession!
The Porsche Club Oman has something to offer all its members whether their interests lie in competition, performance & excellence in cars, socializing or simply enjoying the club's magazines & website. Members can enjoy unlimited beneďŹ ts that are in store for them! Join the crème of the club to be part of a celebration of a different kind!
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Automobilia
Luxe Wheels w First Look February 2011
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Automobilia
luxe wheels
The wheels of speed The two-tone supersports car is boosted with a new heart and amazing technology, Gallardo LP 560-4 Bicolore made its debut at the 2011 Qatar Motor Show. Creme de la Creme takes a closer look at the impressive speedster
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ust a month before the world debut at Geneva Motor Show of its V12 replacement for the MurciÊlago, Automobili Lamborghini presented at the 2011 Qatar Motor Show a highly exclusive and appealing vehicle making its world premiere: the Gallardo LP 560-4 Bicolore, a Special Edition supersports car which will be produced for the European and Asian-Pacific markets, while for the American market it will be only available in the version LP 550-2. As its name implies, this special series features an exclusive two-tone finish with matching interior, and offers a full range of standard equipment. A refined contrast between the black roof and the colour of the rest of the body (available in a choice of five shades) further emphasises the sharp, dynamic lines of the Gallardo LP 560-4, while simultaneously enhancing its sportiness and adding a touch of elegance to an extremely prestigious model in the field of automotive design. The most successful super sports car in Lamborghini’s history captures the imagination with the brutal power of its 560 hp V10 engine, the absolute grip of its permanent all-wheel drive and the
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From a satellite navigation system to a rear-view camera, from a brake system with carbon-ceramic discs to heated power seats, a long list of optional equipment and accessories allows the vehicle to be adapted to the personal requirements of any client razor-sharp precision of its chassis. Every kilometer in the Lamborghini Gallardo is an intense experience of explosive dynamics and absolute control. Its breathtaking performance is indicated by the 3.7 seconds it takes to reach 100 km/h and its top speed of 325 km/h. “With the Gallardo LP 560-4 Bicolore, Lamborghini demonstrates once again the extreme, uncompromising and unmistakably Italian nature of our brand. The super sports cars from Lamborghini combine volcanic energy with design that is as unique as it is stylish,” said Stephan Winkelmann, President and CEO of Automobili Lamborghini. Unique design DNA The success of Lamborghini’s unequalled design DNA lies
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in the beauty of highly-concentrated power and precise function. The Gallardo is the sheer essence of form with a purist approach, so the body shell is crisply sculpted and completely free from decoration. A timeless piece of design and an uncompromising driving machine – the Lamborghini Gallardo is both. With its new Bicolore model, Lamborghini is now setting a further design highlight in the ten-cylinder model series. The coloured exterior finish matched with the black on the upper area of the body gives the Gallardo a new, more aggressive personality that looks even wider, even more extreme and innately adhered to the road. From the window-line upwards (including pillars, roof, engine hood and rear spoiler), the vehicle is decorated
February 2011
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The most successful super sports car in Lamborghini’s history captures the imagination with the brutal power of its 560 hp V10 engine, the absolute grip of its permanent all-wheel drive and the razor-sharp precision of its chassis
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in Noctis Black - a pastel black that contrasts perfectly with the lower area of the body, available in a choice of five colors: Giallo Midas, Arancio Borealis, Grigio Telesto, Bianco Monocerus and Blu Caelum. The exterior appearance is enhanced by Skorpius aluminum-alloy rims with 15 thin spokes that are forged to minimise unsprung weight and are finished in titanium gray enamel. And, the air intakes and front spoiler have a highgloss black finish, as does the upper section of the rear diffuser. The contrast between black and colour is repeated in an understated, elegant manner in the interior of the Gallardo LP 560-4 Bicolore. The instrument panel, seats, door panels and other elements in the passenger compartment are upholstered in the finest “Nero Persus” leather, with a refined contrast provided by precise stitching that is coloured to
From a satellite navigation system to a rear-view camera, from a brake system with carbon-ceramic discs to heated power seats, a long list of optional equipment and accessories allows the vehicle to be adapted to the personal requirements of any client. Well over 10,000 Gallardos have left the production facility at company headquarters in Sant’Agata Bolognese – a unique success story in the world of super sports cars. The Bicolore Special Edition is particularly intended for the enthusiast who desires a supercar with an exclusive appearance and remarkable design. In any event, he or she will own a Lamborghini that is altogether distinguished by an extremely dynamic character, maximum driving excitement, yet an ability to be driven daily. The Gallardo Bicolore completes Lamborghini’s ten-cylinder model range, which is enjoying enormous resonance worldwide with its broad spectrum of individual characters. While the Gallardo LP 560-4 is already a highly trained, extreme athlete, the Gallardo LP 570-4 Superleggera takes the notion of thoroughbred high performance even further. Thanks to its extensive experience in carbon-fiber lightweight engineering, Lamborghini succeeded in reducing its weight by a further 70 kilograms. At 2.35 kilograms per hp, the power-toweight ratio of the Superleggera is the best in its class, with breathtaking performance guaranteed. The Gallardo LP 560-4 Spyder, on the other hand, offers a very different kind of extreme driving pleasure – every trip with the roof down is a journey with a hurricane, yet with maximum protection. This can only be bettered – in true Lamborghini style – by the Gallardo LP 570-4 Spyder Performante. Its purist carbon-fiber lightweight engineering, according to Lamborghini’s tradition, adds an even sharper edge to the dynamics.
match the exterior paintwork: yellow, orange, blue and gray (also used on the Bianco Monocerus version). The bezel of the e-gear transmission on the center console is in Nero Noctis, just like the upper area of the vehicle. Obviously, the interior is finished in the Lamborghini tradition using only the materials of the very highest quality, which are crafted with undisputed professionalism and fine Italian workmanship. The complete range of standard equipment includes the fast e-gearautomated transmission controlled by paddles on the steering column. A lifting system enables the front axle to be raised for safer travel onto ramps and over humps in the road, and the engine hood in tempered glass provides a stunning view of the heart of the vehicle: a 5.2 liter, 90° V-10 engine with stratified direct injection.
February 2011
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Automobilia
FIRST LOOK
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February 2011
Black Mystique
There are only 987 models of the stunning new car from Porsche. The luxurious Boxster S Black is finished in black complete with black rollover bars, trim strips inside, leather steering wheel and an anti-dazzler interior
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oasting of 10bhp and seven more torques than the standard S, the Porsche Boxster S Black is the new addition to the luxury line up of the German sports car maker. Limited to just 987 models, this edition offers a substantially larger range of standard equipment and exclusive special options. The USP of this amazing new mid-engined sports car is that it is black all over. Black body, black hood and black 19 inch Boxster Spyder wheels accentuate the muscular appearance of the top roadster. Porsche has maintained the colour concept of the Boxster S Black Edition in every detail. The rear side air intake grills are painted in black as is the twin tailpipe of the exhaust system. The model lettering painted in black on the rear luggage compartment lid identifies the Black Edition as much as the embossed model designation on the side of the fabric hood. The rollover bars are painted in black as well.
The standard Sport Design steering wheel with its double-spoke appeal has a non-slip rim of smooth-finish leather and sporty grips. The trim strips of the dashboard and the gear selector are painted in black. The dials on the instrument cluster are black as are the partial leather seats with the Porsche emblem embossed in the headrests. The limited edition badge on the glove compartment identifies the sports car as a model of the Black Edition. And if all that is not enough, the truly noir lovers can opt for sultry black leather interior. As a standard, the Boxster S Black Edition features the otherwise optional “Comfort”, “Infotainment”, and “Design” equipment packages, and therefore comes at a more favourable price than a series model with comparable equipment options. The wind deflector is on board right from the factory as are the anti-dazzle interior
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The black colouring of the exterior is continued in the interior. The stainless steel door entry guards feature the ‘Black Edition’ model lettering in black
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and exterior mirrors and The Porsche Communication Management (PCM). The standard Bi-Xenon lights with dynamic cornering lights and LED daytime running lights ensure driving pleasure and safety on dark roads. Upon request, the Boxster S Black Edition can be individualised even further with other options of the Boxster programme. For example, the Porsche Ceramic Composite Brakes (PCCB) are an option as well as the Porsche Active Suspension Management (PASM) and the adaptive sports seats with memory function. The chassis of the Boxster S Black Edition features clear lines with a sporty appeal. A decisive contribution to improve driving dynamics of the limited edition models even further are the tyres size 235/35 ZR 19 front and 265/35 ZR 19 rear on particularly lightweight wheels in the special ten-spoke design of the Boxster Spyder. As is typical for a Boxster, the new top model of the midengined sports car, with its low centre of gravity as a result of the flat engine, reaches an even more impressive level of agility. A 3.4-litre six-cylinder engine with Direct Fuel Injection (DFI), mounted in front of the rear axle of the Boxster S Black Edition, supplies power to the car. Its output is 320 hp, ten hp more than in the Boxster S. The engine reaches its rated power at 7,200 rpm, the Boxster S power pack at 6,400 rpm. Torque of 370 Nm boosted by ten Newton metres is available at 4,750 rpm. The Boxster S Black Edition underpins its leading position by a superior driving performance. With its standard six–speed manual transmission, it accelerates from zero to 100 km/h in 5.2 seconds, a tenth of a second faster than the Boxster S. The top model reaches its maximum speed at 276 km/h, outpacing the Boxster S by two kilometres per hour. The mid-engined sports car is
modest in its thirst for fuel. During the NEDC test cycle, the Boxster S Black Edition contents itself with as much fuel as the Boxster S: 9.8 litres per 100 kilometres. To raise dynamics and efficiency even further, the Boxster S Black Edition may alternatively also be fitted with the seven-speed Doppelkupplungsgetriebe (PDK). This will shorten acceleration times from zero to 100 km/h to 5.1 seconds; the top speed with PDK is 274 km/h. In comparison with a manual transmission, the PDK offers a lower fuel consumption of 9.4 litres per 100 kilometres during the NEDC complete cycle, due to intelligent shifting strategy. The first Boxster S Black Edition models will arrive in the region in May 2011. And you can be sure the race to get one won’t be that easy! .
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Boasting of 10bhp and seven more torques than the standard S, the Porsche Boxster S Black is the new addition to the luxury line up of the German sports car maker
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A non-profit organization offering a wide range of high-quality and exclusive handcrafted products interpreting the country’s history and culture. Bring home the essence of Oman’s rich heritage from a range of classy yet traditional products and at the same time turn your shopping passion into a cause by helping our craftspeople and artists. The Gallery works closely with artisans from the province and features products that are designed by them.
Jawharat A' Shati Complex Next to Muscat Intercontinental Hotel Tel. 24696974
Art & Design
Impressions w Launch February 2011
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ART & DESIGN
Impressions
Sudipta Dasgupta had the opportunity to meet the very famous Bruno Barbey who was in Muscat recently. He explained his endeavours in capturing special moments in life and how he has preserved those moments in snap shots
When History Comes Alive B
efore meeting the legendary photographer, Bruno Barbey, I knew I was going to meet a man who carried with him years of experience in photography taken all over the world and someone who had lots of stories to share. An extremely amiable and knowledgeable person, my meeting with Bruno Barbey was indeed a memorable one. He returned to Oman after a hiatus of more than 30 years and had some rather interesting observations of his own. The Bait Al Baranda Museum in Oman held an exhibition of a selection of pictures taken by Bruno Barbey in 1971 in Oman. Following the event, his book ‘Oman 1971’ was launched too. Born in Morocco, Bruno Barbey studied photography and graphic arts at the Ecole des Arts et Métiers in Vevey, Switzerland in the 1960’s. His work has appeared in most major magazines in the world. A prolific author who often exposes and expresses himself in book form, Barbey is especially known for his free and harmonious use of colour and has frequently worked in Morocco, the country of his childhood.
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In 1999, the Petit Palais (Musee des Beaux Arts) of the city of Paris, produced a large exhibition of his photographs taken in Morocco during the past 30 years. He has received numerous awards for his work, including the French “National Order of Merit”, the “Oversees Press Club Award”, and the “University of Missouri Photojournalism Award”. Bruno Barbey shares interesting and exciting stories of his life’s experiences as a photographer and how it feels to come back to a more modernised and developed Oman from what he had seen back in the 70’s. Back in Time In 1971, during the golden era of photo-journalism, my agency Magnum Photos was distributing the features stories to the international press. That year I’ve photographed the war in Vietnam and Bangladesh, the conflicts in Ireland and Palestine, the inauguration of the Aswan Dam and the 2500th anniversary of the Persian Empire at Persepolis. Then I’ve photographed the ceremony of independence making the formation of United Arab Emirates in Dubai
and Abu Dhabi. I had long wanted to visit Oman, a prominent nation, whose ‘dhows’ plied the oceans between Asia and Africa. It was a great privilege to obtain a visa and be invited to this country - a country that maintains its identity, its values and lifestyle. The young Sultan Qaboos Ibn Said Al Said had just come to power, and opened the country to the outside world with the end of the British colonial occupation. He effected important social reforms and modernized the state administration. Simultaneously, he dealt with the war in Dhofar in the south. What struck me in particular, was a strong resemblance to the south of Morocco and its Grand Atlas Mountains. As in Morocco, the country of my childhood, the Sultanate of Oman managed to keep a sense of human solidarity and harmony with nature. Its inhabitants have adapted themselves to the modern world while retaining their
traditions and remarkable cultural heritage. Sharing Memories Nowadays everybody has a camera and they start photographing events, people, incidents etc. Back in the 60s and 70s when I captured any moment through my camera during my work, it used to get published in every newspaper, magazine and book and it received recognition as people used to read a lot back in those days since there was no television or internet. But today everybody gets first hand news as taking pictures and shooting videos have become that easy and even more easier to share with people around the world. Photographing Historic Moments Although I am not a war photographer, I did cover many conflicts in the last 40 years, one of them being Nigeria Civil
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War. I also did a lot of coverage on the Palestinian problem during the late 60s and the 70s. I covered the crisis and wars in Middle East, Bangladesh, Cambodia, Ireland, Iraq and Kuwait. I even covered the Vietnam War which was a very important event as students all around the world went against the Americans. I also covered the Kuwait war very briefly in the 90s but again that is not my cup of tea if you ask me honestly. I am more interested in trying to capture the cultural heritage and traditions of a country as well as interested in capturing modernity too. More Support Required In Oman you need to have more support given towards artists. Although it is wonderful to see how the art scene is changing here in Oman with people investing in such projects. We still need more active participation
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and involvement. I am thankful to Abdul Nabi Macki for supporting my exhibition and book launch and hence need more people like him to come forward. A Time of my Own I try and do many new things as I possibly can. Whenever I think there is a place I want to explore or capture the essence of any important event, I just go ahead and photograph the moments. Preserving Work What is most exciting in my job is that the best way to save memories is to show your work through books and exhibitions. I will be back in this region to write a book on Istanbul later this year.
A prolific author who often exposes and expresses himself in book form, Barbey is especially known for his free and harmonious use of colour and has frequently worked in Morocco, the country of his childhood
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In Oman you need to have more support given towards artists. Although it is wonderful to see how the art scene is changing here in Oman with people investing in such projects
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Bruno Barbey
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Art & design
LAUNCH
Oman’s historic Past Ghalya’s Museum of Modern Art witnessed a scintillating launch last month which was attended by top dignitaries and members of the royal family in Oman. Toni Keunen attended the exclusive opening and shares some vignettes from the evening
Murtadha Abdulkhaliq Al Lawati Museum Curator
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he essence of this museum is in showcasing the Sultanate’s legacy from 1950s and how Oman has dealt with the modern world and its inventions. By displaying objects and artifacts in their domestic environment, people can relate to them, which is a new and interesting concept for museums in Oman.” Murtadha Abdulkhaliq Al Lawati - Museum Curator. The museum opening was an elegant and sophisticated affair, befitting the museum. 260 of Oman’s Royal, Ministerial and cultural community, gathered to witness a fresh, new introduction to the Oman tourism movement, inaugurated by His Highness Sayyid Shibab bin Tariq bin Taimour Al Said. Traditional dance and music greeted guests as they arrived, followed by poignant speeches by the invited speakers. Houses, situated around their original courtyard form Ghalya’s Museum of Modern Art, launched in this private ceremony on 18 January 2011.
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Located below the fort at the tip of the Muttrah corniche, where the road bends and branches away towards Sidab, a collection of Omani houses have been brought back to life to tell the story of Oman’s cultural evolution; past, present and future. Although the renovation has produced smooth, white painted walls, clean, minimalist lines and modern lighting, the traditional elements of arched windows, distressed wooden doors and small rooms with low ceilings, very much remain – testament itself to old meets new. The rooms of the museum represent and promote Omani heritage and culture. The musabbeh room, the majlis, the winter room, the children’s room, the exhibition room, the kitchen and the bride’s room, surround the Al Hawsh (courtyard). The rooms reflect the development and intellectual growth of Oman over the years of the Renaissance. A walk through its narrow paths and passageways of traditional architecture is a comforting
and enlightening experience. One feels at home. So it does not come as a surprise that the museum premises were once inhabited. The museum is the brainchild of Her Highness Sayyida (Dr.) Ghalya bint Fahr Al Said, author of Days in Heaven, Sabra and Aseela, and Scattered Years, who began restoring the old buildings in 2005 to preserve their heritage. Through her intimate collections of bought and donated items, began the inception of Ghalya’s Museum of Modern Art, recognised and acknowledged by the Ministry of Heritage and Culture as an official institution for its role in Omani culture and civilisation. Through images, traditional artifacts, antiques and modern intervention, each room illustrates’ the changing
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A walk through its narrow paths and passageways of traditional architecture is a comforting and enlightening experience. One feels at home. So it does not come as a surprise that the museum premises were once inhabited.
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Integrated into the museum is the art gallery. The modern space provides for two unique purposes: a continuing function of exhibiting works from local and international artists(the future) and a demonstration of today’s contemporary design (the present)
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times between the 1950s and 1970s. A sewing machine stitching traditional clothes is an example of how foreign intervention impacted on daily life. A simple black and white family portrait alongside a colour image of a mother and child negotiating a busy car park is a demonstration of the pace of change between 1950s and 1970s. Traditional pottery, an old wooden pestle and mortar and a flour grinding made of stone – dating back 300 years -depict the routine of daily life. Traditional colours and fabrics, antique jewellery, gifts and fragrance bottles, adorn the bridal room, an important ceremony for the whole family. Foreign technology in the creation of original products and artifacts that join the past with the present, have beautifully transformed the rooms of these old buildings, to capture local heritage. Carved wooden household furnishings with Arabic and African detail, wartime memorabilia dating back 300 years and a selection of photographs of contrasting eras, are just some of the diverse exhibits on display. A faded picture on canvas of His Majesty Sultan Qaboos as a young leader is a subtle suggestion that although the past fades, it doesn’t disappear, but remains present. Integrated into the museum is the art gallery. The modern space provides for two unique purposes: a continuing function of exhibiting works from local and international artists(the future) and a demonstration of today’s contemporary design(the present). Currently being exhibited are paintings depicting scenes of heritage and culture, by budding local artist Alia bint Ali Al Farsi, winner of the Dr. Suad Al Sabbah’s Award in Kuwait in 2010 and also the grand prizewinner of the Exhibition of the Omani Society for Fine Arts. Alia’s work has taken her on the international circuit; across the Middle East, to Europe and further afield to Japan. The speeches by Murtadha Abdulkhaliq Al Lawati, Dr. John D. Hayes - Professor of Information Systems at the
College of Economics and Management and Information Systems, University of Nizwa, Dr. Asyah Al Bualy - Advisor for Culture and Humanities, The research Council, addressed the relationship between the past, present and future and how the present can be examined, by observing the past. Dr. Hayes explained the challenge in preserving a culturewhile adapting to modern life. In the words of Dr. Ashya, “Our past must not be rejected, but rather embraced and cherished, believing in the old proverb, He Who has no past, doesn’t have a present, and shall not have a future”. Talking about the museum, she continued, “it is not limited to the mere exhibition of old artifacts from the life of Omanis between the early 1950s and 1970s, but goes beyond to represent the cause and effect relationship between Omanis and these artifacts.” The speeches provided food for thought, adding to the museum experience. In quintessential Omani hospitality, guests received an ample meal of fish in a delicately spiced coconut sauce, bread and rice, spiced vegetables and a starchy sustenance of compressed rice and lamb, a traditional meal served in a modern setting, around one very big table. In his speech, Murtadha spoke of the private initiative by Her Highness and how it wasn’t until much later, through the gradual awareness and recommendation by friends, family and the cultural community, that the museum would become public. Plans are already in the making for a host of events set to magnify the museum’s cultural importance in the Sultanate’s social milieu. In explaining the aim of
producing events, Murtadha said, “the museum will ideally provide a link between those interested in Omani heritage and those researching Omani culture.” He went on to say, “our assets are in our culture and this will be exemplified in a number of artistic and literary events that will enrich the Omani and Global cultural scene.” The Museum is open from Saturday to Wednesday, 10am – 1pm and 4pm – 7pm, Thursday 10am -1pm.
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Gourmet & Hospitality
Review w Dining wCulinaire w Ambrosia February 2011
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Gourmet & Hospitality
review
Taste of the Seas Seafood and Bubbles is a fascinating dining concept from Shangri-La’s Barr Al Jissah Resort & Spa’s Bait Al Bahr. Creme de la Creme visits the hotel’s lovely beachside restaurant
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f you are looking for a serene place for Thursday brunch, then you can head to Bait Al Bahr in Shangri La’s Barr Jissah Resort and Spa. The dark wooden paneling, white tablecloths, and a breathtaking view, with calming music being piped in, create a terrific ambience for a special meal. If you have an appetite for delicious seafood, dessert and fruits, and other culinary delights, whether you want to sample the best of the buffet or sit down to a unique plate as you watch the tide gently lap the distant shores, there is a table reserved just for you at Bait Al Bahr.
Bait Al Bahr prepares a sumptuous selection of seafood extravaganza every Thursday afternoon and the chefs’ whip out a selection of seafood extravaganza like crab legs, mussels, shrimp, clams and homemade dessert to choose from and lots more. My Editor and I were invited to experience the sensational seafood spread with some sparkling bubbly one afternoon and experienced a unique culinary journey. Guests are welcomed with an effervescent beverage that was crisp, and delicious. Along with each main platter comes a complimentary drink and freshly baked
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Bait Al Bahr prepares a sumptuous selection of seafood extravaganza every Thursday afternoon and the chefs’ whip out a selection of seafood extravaganza like crab legs, mussels, shrimp, clams and homemade dessert to choose from and lots more
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Guests are welcomed with bubbles which are crisp, clean, and delicious. Along with each main platter comes a complimentary drink and freshly baked condiments. Guests can also select from a long list of items in the menu
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condiments. Guests can also select from a long list of items. We set off on our culinary journey with salads and filled our plates with generous portions of cold seafood appetisers. We were then served freshly baked bread with an appetising dip which made our first course quite interesting. We then chose our entrees - Chermula marinated grilled prawns served with saffron rice and Arabiata sauce and Pan-fried John Dory served with sautÊed garlic spinach and artichoke with passion fruit foam. The meal was exemplary, to say the least. And if we it couldn’t get better than this, we were mistakes. For the dessert selection was not just amazing but mouthwateringly appetising. If you want to experience a lavish set of seafood delicacies along with an ambience set right in front of the lapping waves of the Arabian Sea, Bait Al Bahr will offer you the right balance of good food and memorable moments.
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Gourmet & Hospitality
dining
Diner’s choices Seafood, barbeque or some luscious desserts…the treats put together by the hotels in the city are just too tempting to let go. Crème de la Crème goes around town to see what’s in store for foodies
CHINA MOOD, Al Bustan Palace InterContinental Muscat A jewel in the crown, China Mood is one of Al Bustan Palace InterContinental Muscat’s prized restaurants. China Mood is undoubtedly one of the most authetic Chinese restaurants in the Sultanate. The restaurant serves Cantonese and Szechwan specialties. The Peking Duck is one of the most famous dishes of the restaurant. A special attraction of the restaurant is the tea lady. Over the shoulders, across the body, across the table with acrobatic poses and contortions, the tea lady pours tea like you probably have not seen before, adding to the experience of dining at China Mood. For more details contact 24764000.
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OLIVOS RESTAURANT & TERRACE, Radisson Blu The weather is just perfect to enjoy the fantastic Surf, Turf & Dip BBQ Nights every Wednesday at Olivos Restaurant & Terrace. The restaurant has a great array of meats and seafood delicacies during the theme nights. Kids’ meals and complimentary access to the pool are also included in the offer. Special BBQ-beverages from around the world are also served during the evening. For more details contact 24487777.
MOKHA CAFÉ, Grand Hyatt Muscat It’s seafood delight at Mokha Café in Grand Hyatt Muscat. Every Wednesday night, the restaurant has a delectable spread of fresh seafood and accompaniments. The seafood buffet includes the oyster bar, market fresh fish, Omani prawns and live cooking stations. Also included are other soul tempting dishes on the buffet include seafood pasta, risotto as well as fish and chips among other delicacies. For more details contact 24641234.
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Gourmet & Hospitality
culinaire
Taste of France Caramel Bakery opened its doors to food afficiniadoes in Oman last month. The bakery specialises in offering the most authentic and luxury French boulangerie and patisserie
C Eloise Trabouli
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aramel French Pastry & Bakery, created by Eloise Trabouli and her husband, opened its’ doors on January 2011. The couple decided to shift to Oman from Dubai when they fell in love with the country on visiting. They believed Oman was the perfect location to share the authentic style of a classic French Bakery. Along with artisan bakers, the couple brought French equipment and technology to help in the daily bread-making process. True to its philosophy, the bakery offers luxury treats, in affordable price and they believe in servicing guests with a smile. Team Crème de la Crème was at the bakery to know more and
enjoyed Frech sweet treats. The Set Up When I moved to Oman a couple of months back with my husband, I saw there was a need for a different kind of an eating joint. Although I have been working in fashion and finance for a long time, I finally decided to quit my job and start something on my own. After doing a lot of research and studying the need of the Oman market, my husband and I decided to open a bakery. Not an ordinary one but an authentic French luxury bakery. A Difficult Start When we finally decided to have our own French Bakery, it took us nearly two years to have everything in place and also have the bakery up and running. We had to get all the paper work in place, authorisation papers, the machines and equipments had to be shipped which took a long time to clear at the customs. The interior of the bakery has been designed by French and Lebanese designers who were all flown down for this project and most importantly we have a strong team of people behind the kitchen as well as at the front office. I wanted to build something very different from all the rest of the bakeries in town. I wanted it to have an authentic French boulangerie and patisserie.
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When you walk into our shop, we want the whole experience to feel like a dream and we want people to spend time here with their loved ones while easting any of our signature pastries or quiche
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A French Experience When you walk into our shop, we want the whole experience to feel like a dream and we want people to spend time here with their loved ones while tasting any of our signature pastries or quiches. I don’t want people to just walk in to our bakery and leave suddenly. A Competitive Spirit I think Oman is moving in a very good and controlled way towards development and growth. Unlike the other countries in GCC, in Oman you can lead a very nice life while enjoying a good mix of modernity and lots of Arabian tradition at the same time. So, opening a bakery here at this time was one of the best things my husband and I did.
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All our products are made with 100 percent butter, the flour comes from France and ultimately all the ingredients we use are European brands
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An European Essence All our products are made with 100 per cent butter, the flour comes from France and ultimately all the ingredients we use are European brands. Our Philosophy Our main philosophy is to make sure our quality remains the same and this is a little bit of a problem because we don’t usually get all the ingredients here in Oman. We would probabaly have to order materials from Dubai sometimes. So there might be few delays on some days as there might be shortage of ingredients few days.
Having said that another important thing is that we don’t compromise on our ingredients which means that we will never substitute any of our ingredients. I can handle if a customer is complaining due to lack of stock rather than he / she complaining that the quality of my cake has gone down. I cannot let that happen. We want to be consistent in whtever we create. Following a tradition There is something very important about the recipe that we follow here is - although we follow French recipes, it is about the tradition that we follow in the making or baking process. All the people in my kitchen are from Tunisia and France and they all have experience in France in Nice, Paris etc; they all know what the culture is as well as the true authentic taste.
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Having said that another important thing is that we don’t compromise on our ingredients which means that we will never substitute any of our ingredients
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Gourmet & Hospitality
Ambrosia
Sweet Temptations Among the many interesting facets of The Chedi Muscat is its patisserie section. Pastry Chef Gregory Legros talks to Crème de la Crème about creating sweet temptations
Chef Gregory Legros works in what could be described as the heavenly part of a hotel – the patisserie or bakery. Pastry Chef Gregory has been creating magic in the kitchen ever since he joined The Chedi Muscat a few months back. The busy chef takes some time off to talk to us about working in one of the most fascinating areas of the hotel.
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lease tell us about the changes you have brought about in the Patisserie section after joining the hotel. The open display kitchens are beautifully designed by the renowned architect Yasuhir Koichi and allow for an elegant display of the pastries to be featured daily. I have hence not thought about any changes to the set up of the patisserie kitchen. Since joining I have incorporated my personal experience into the baking methods and cooking routines of the pastry team which has positively affected the overall performance. I am very particular about the temperatures used when baking and believe that by manipulating the same proper textures and tastes can be achieved. I have shared tricks of the trade with my colleagues and together we aim to provide the guests with only the best desserts in town. What new additions have you introduced to the popular treats in the Patisserie? The desserts that The Chedi Muscat is famous for are the royal chocolate mousse and the strawberry tart. These cakes are truly timeless and can only be perfected but never replaced. However in terms of new treats, I have introduced recipes which have been a huge success in my previous posts. An Asian inspired cake made with coriander and mango flavors as well as the lemon and chocolate pralines inspired by the Provence in France are a few of the new items on the extensive desserts menu. The Chedi Muscat is also famed for our extensive selection of macaroons, especially the chocolate, pistachio and raspberry flavours. To bring a new flare to these popular delicacies I have experimented with flavours extracted from the jasmine flower and rose wood, also an extravagant addition to the display are the Halwa flavoured macaroons.
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Please tell us about yourself. I have been in Muscat for six months now and I am currently employed at The Chedi Muscat as Executive Pastry Chef. I obtained my Master Pastry diploma and specialisation in pastry, ice cream and chocolate in France. I have worked in Europe, Asia and New Zealand in leading 5 star hotels and restaurants that have obtained 1 and 2 Michelin stars. During this time I further improved the essential skills for pastry making, chocolate making, confectionary, bakery and other key aspects of the field that I am so passionate about. I have had the honour of being part of the team that acquired a second Michelin star for La Chevre d’Or in France and I worked with Lenotre catering that caters upscale events such as The International Film Festival in Cannes. My most recent posting was in Vietnam at The Intercontinental Group of Hotels, where I was part of the opening team in Hanoi and Saigon. In my spare time I have taught part time in schools for disadvantaged kids in Romania and Vietnam. What do you feel are the highlights of the Patisserie of the hotel? The highlights of the Patisserie are certainly the praline and the variety of colourful macaroons. Since everything is homemade and carefully cooked with only the freshest ingredients available, the desserts at The Chedi Muscat are of outstanding and unrivalled quality. An unbeatable factor is also that each recipe carries a secret ingredient and is part of a tailored recipe that cannot be duplicated elsewhere. The presence of local flavours in some creations
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is another highlight of the praise worthy desserts. I have created a personalised mix of seven Arabic flavours that I use extensively in some of the desserts in order to induce them with an authentic taste. What is your favourite dessert? Do you make it at the Patisserie? The Strawberry provencal which is made of strawberries with redfruit coulis, basil cream, candy olive, grapefruit and basil sorbet is my personal favourite. We prepare it at The Chedi Muscat and it guests enjoy its exotic taste and stunning presentation.
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To bring a new flare to these popular delicacies I have experimented with flavors extracted from the jasmine flower and rose wood, also an extravagant addition to the display are the Halwa flavored macaroons
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Travel & Lifestyle
Destination w Focus w Lounge February 2011
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Travel & Lifestyle
Destination
In the second part of the Rajasthan series, Dr. Patricia Groves follows the trail of royalty through the mesmerising cities of Jaisalmer and Udaipur on a quest to rediscover regal abodes
The Regal Tour T
he principal cities of Rajasthan show their character in colour, commencing with Jaipur, the celebrated pink city; and Jodhpur, the romantic blue city, featured in the last issue of Crème de la Crème. After Jodhpur, the journey took me on to Jaisalmer, the golden city of the desert; and then to Udaipur, Rajasthan’s shimmering white lakeside city. Jaisalmer Jaisalmer, a city crowned by a massive fort with ninety-nine towers, is the colour of the surrounding desert sands. Seen from a distance on the road from Jodhpur, the settlement materializes along a meandering bank of acacia trees at the edge of the oasis. The Fort, once an important station on the Silk Road, and now deservedly a UNESCO World Heritage site, contains a live, jam-packed town threaded with labyrinthine lanes. Palaces, temples and havelis (grand houses of merchants) punctuate a cacophony of haphazard dwellings and shops. The inner fort is a tourist-friendly web of life simmering
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high above the present-day settlement, which, in the early days of the Fort was a boundless, empty desert. Today, a low-rise city energetically encircles the plain at the foot of the Fort.
The fast beating heart of India The town in Jaisalmer Fort town hums with life. Blaring noise emanates from the horns by which the locals navigate the narrow lanes on their constantly roaring motor bikes; from the loud voices that shout above the noisy din; and, from the general clamour of life in close quarters. Here, the stranger, shocked and exhilarated, feels the fast-beating heart of India. The raw experience of the streets makes it all the more a blessing to escape into the quiet, sheltering spaces of the Palaces – there to be engulfed in graceful beauty. Living like the Raj In a small palace museum, I found, among the typical historical pictures on the walls, one that was strikingly
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In the rain and mist, Chittogarh Fort seemed to have emerged from a faded memory of time long lost. The Fort is accessed by seven powerful gates, each strategically placed at a bend in the road as it winds its way uphill
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different and seemed poignantly to express the ethos of the British Raj. Dated 1932, it portrayed a Viceroy of India, the Earl of Willingdon, and his wife, in coronation robes, looking for all the world like monarchs - every bit as imperial as an emperor and his empress. Seated in front of them were four small Indian princes, as if the ensemble were a royal family. Symbolically, the children were arrayed in the same celestial blue as the Viceroy. Delusions of grandeur lie embedded in the substructure of the human psyche; and India of the Maharajas gave rise to visions of glory. The British Raj lived as grandly as they could. And, today, the ordinary person can live awhile as the Maharajas did – in gorgeous palace hotels where fine living is taken for granted, every need is anticipated, and they are treated like kings or queens. In Jaisalmer I stayed at the lovely Gorbandh Palace Hotel, part of the HRH chain of heritage properties owned by the Maharana of Udaipur. As a guest of the Ministry of Tourism, I was given the beautifully appointed Royal Suite, along with white glove service.
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India is Incredible India is, for me, a place that unfailingly invokes the spiritual. I asked to be taken to the hilltop cenotaphs or memorial pavilions near my hotel where the Incredible India guidebook promised an unforgettable sunset experience. Instead we went further away, to the royal cenotaphs of the Maharajas of Jaisalmer - on a higher, more remote hill, when the sun had just fallen. I wandered alone among the elegant pavilions in the enchanted after-light of sunset, just as the full moon appeared in an insubstantial sky. In certain moments, it seemed like the edge of eternity. Slowly, I began to remember with unspoken prayers, all those I loved who had died – each one a floating thought haloed in the shadows of the slender cenotaphs. Udaipur On the last stretch of the long, winding road to Udaipur, majestic hills carpeted with thick forests appeared in rain and mist. This lush green environment heralded the approach of the fabled lake kingdom. I went straight to the world famous Lake Palace Hotel. The Lady of the Lake It was raining and cold out on the lake under a pearl grey sky; yet, in all its queenly glory, the white palace reigned supreme over the waters, just as it would in sparkling sunshine, and just as it has since 1746. Lovely Rachita, one of the managers, invited me to tea in Amrit Sagar, a stately lounge where breezes came from both sides of the lake. Through fanciful scalloped arches, the views are of the magnificent City Palace on the shore; and, on the other side, the lush green Aravalli Mountains. Of all the splendid suites in the Lake Palace, the Kush Mahal is the most romantic. Once a Maharani’s apartment, it’s a poet’s dream reflected in polished white marble, coloured glass, gold, and rippling water. Like a floating throne on a magic carpet, a plush swing, suspended by ornate brass chains, drifts above the diamond-patterned amber and ivory marble floor. A courtyard in the Palace may have a swimming pool, a lily pond or marbled gardens, pavilions and cupolas; and, in each case, it is an aesthetic masterpiece. Every step you take, every sight you see, is out of a dream, all the more entrancing, as the palace structure built to the very edge of an ovalshaped, four-acre island, seems to be floating on the lake. Where the Maharana lives Across the water, the City Palace houses the beautiful apartments of the Maharana of Udaipur, a luxury hotel’ and, an excellent museum with a marvellous collection of antique miniature paintings. Many of the miniatures are animated storyboards of events such as weddings, wars or hunting. I was especially 100
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fascinated by an 18th Century portrayal of a tiger hunt, in which the Maharana sits at the top of a tower while his men beat drums, clash cymbals and generally make a huge commotion, causing the tiger to run out of the jungle toward the hunting tower. So that the tiger cannot escape, a wall of elephants is stationed behind the tower. Not much of a sport I thought - hardly fair for the poor tiger and an easy target for the Maharana! But times have changed; and today’s Maharana, Arvind Singh, supports wild life reserves. The Oberoi Udaivilas It was after dark when I saw the spectacular new Oberoi Udaivilas, a wondrous vision in a drama of well-placed lights. This freshly designed palace hotel is built on a vast waterfront estate with superb views of the Lake Palace. Golden domes, cascading stairways, terrace pools, crenellated walls, unending arches, carved stone pillars, noble marble pavilions - it’s an architectural coup in a land flush with masterpieces. And, apart from the heritage properties, it is the most beautiful hotel I have seen in all of India. Adjacent to the lobby, as part of the entrance sequence, is a grand domed room, a ‘sheesh mahal’ or palace of cut glass that is lit only by the sun during the day; and only by candles at night. The Glass Palace leads to an immense rendition in bronze of the sun god from which the Mahranas of Mewar (Udaipur and its environs) first claimed descent a millennium and a half ago; and which is now their royal insignia.
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On the last stretch of the long, winding road to Udaipur, majestic hills carpeted with thick forests appeared in rain and mist. This lush green environment heralded the approach of the fabled lake kingdom
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The largest fort in Asia Before the founding of Udaipur in 1568, the ancient stronghold of Chittorgarh was the capital of Mewar; and it was there that we headed on my last day of sightseeing in Rajasthan. A massive wall three miles long and half a mile wide follows the crest of a hill. It contains the ruins of what is the largest fort in Asia in terms of enclosed space. In the rain and mist, Chittogarh Fort seemed to have emerged from a faded memory of time long lost. The Fort is accessed by seven powerful gates, each strategically placed at a bend in the road as it winds its way uphill. Inside the seventh gate is an old settlement with dwellings of Brahmins. This soon gives way to fields of ruined palaces, temples and barracks. Padmini and the danger of her beauty An old lane lined with trees drifts past the small pleasure palace of Padmini, the Queen whose legendary beauty led to the slaughter of the city’s 50,000 warriors and the voluntary immolation (jauhar) of their wives and children. Queen Padmini refused to submit to the Sultan of Delhi, Allauddin Khilji, who, in 1303 AD, attacked the Fort to claim her. As an appeasement, Allauddin had been allowed sight of Padmini’s reflection; but, fired by passion for a Queen who was even more beautiful than he had imagined, Allaudin demanded more - and ultimately all was lost. A melancholy sight, the abandoned Palace of Padmini sits in eerie silence in the middle of a misty water reservoir.
The story of Meera and Lord Krishna A more encouraging story is that of Meera, a lovely young Princess destined to be a heroine. Her tale is told in pictures in the Chittogarh Fort Museum. At the age of fourteen she married a Prince. When, ten years later, the Prince died, Meera refused to be burned alive on his funeral pyre, violating a mandatory custom. The courageous young woman declared that now she was wedded to Lord Krishna and must devote her life to him. Furious, the Royal Family tried to kill Meera, first by have her food poisoned; but Lord Krishna turned the poison to nectar. Next, they sent a basket of snakes, of which Krishna made flowers. Meera then escaped to a far kingdom where she wrote devotional poems and music for her Lord. Eventually Meera merged with a statue of Krishna. India Admired During the long journey by road back to Jaipur, first in the light and then in the dark, I let the images of the four cities, the pink, the blue, the gold and the white merge into a tale of Rajasthan, which I think of as crimson red, like the turbans of warrior kings. I had been in the palaces and among the people, I had tasted their food, dreamed their dreams, and I was leaving with an overpowering feeling empathy and admiration for a civilization thousands of miles and many ages distant from mine. It may just be that the many strands of humankind are interwoven after all, in this limited stretch of time we call life.
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Travel and Lifestyle
FOCUS
A World Class Flying Experience
Qatar Airways’s launched its services to Budapest last month. Sudipta Dasgupta reports about the inaugural trip to the Hungarian capital and Qatar Airways’s world class services
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Akbar Al Baker - Qatar Airways Chief Executive Officer
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ast month in a scintillating event held at Budapest (Hungary) Qatar Airways announced their 97th flight to Budapest after making its inaugural service touch down at the city’s Ferihegy International Airport. The Hungarian capital becomes the airline’s 23rd destination in Europe and 97th overall in an expansion drive that has seen Qatar Airways launch 12 new routes over the past 12 months. Six of these have been destinations in Europe and the airline further has added two new European routes with Brussels and Stuttgart which were launched end of January 2011. Qatar Airways Chief Executive Officer Akbar Al Baker led a high-profile delegation on the airline’s inaugural flight which included Hungarian Ambassador to Qatar H.E. László Szabó, international media and airline executives. Flight QR943 arrived in Budapest to a traditional water salute welcome.
Crème de la Crème had the privilege of being invited onboard their swanky Airbus A320 inaugural flight to Budapest and also be part of a world class experience in Hungary. The journey was a momentous one as passengers travelled in the luxuries of the newest Airbus A320 which features seat-back TV touch screens accessing over 700 audio and visual interactive entertainment programmes. The aircraft features 12 Business Class seats and 132 Economy Class seats. “Qatar Airways is delighted to be serving the Hungarian people with our award-winning Five-Star services. Our goal for Europe has always been to expand to new countries while continuing to offer travellers a high quality travel experience, as well as provide the convenience of a large and diverse network. Budapest is a great asset to Qatar Airways’ network and we sincerely look forward to growing this route with additional capacity in the future,” said Al Baker. He added that the Budapest route had created new connections between the Middle East and Asia Pacific for passenger traffic in and out of Hungary. “Hungarians no longer have to backtrack to congested European airport hubs to reach destinations across the Middle East and Asia Pacific. Likewise, travellers from these regions will benefit from the convenience of our new services to Hungary via our Doha hub,” added Al Baker.
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Qatar Airways is delighted to be serving the Hungarian people with our award-winning Five-Star services. Our goal for Europe has always been to expand to new countries while continuing to offer travellers a high quality travel experience, as well as provide the convenience of a large and diverse network
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Budapest Airport Chief Executive Officer Jost Lammers added: “The regular service of Qatar Airways offers a wide choice of transfer opportunities for both business and leisure travellers not only to other Middle Eastern destinations through Doha but also to the Indian subcontinent, South East Asia and Australia. The start of Qatar Airways’ flights to Budapest will add an interesting tourism destination to Gulf region passengers in Central Europe.” Hungary is one of the top 20 most visited places in the world with most of the tourism traffic coming from within Europe. However, Qatar Airways’ newest European route is expected to draw increased tourism numbers to Budapest from the Middle East and the Asia Pacific region. Globally, Qatar Airways has launched 12 new routes since February 2010. In line with the company’s philosophy
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to be innovative, the airline operates the world’s only dedicated commercial passenger terminal for its First and Business Class passengers at Doha International Airport. The US$90 million Premium Terminal, built in just nine months, opened in November 2006. It features facilities such as dedicated check-in for First and Business Class passengers, a spa, jacuzzi, duty free, business centre, fine dining restaurants and a cocktail bar. At the World Travel Awards held in London in November 2009, Qatar Airways’ Business Class was voted Best in the World for the second year running. Qatar Airways ranked third best airline in the world in the annual 2010 Skytrax passenger survey, in which more than 18 million travellers were polled. The airline won several accolades including being named Best Business Class in the World.
Already ranked Five Star for service excellence by Skytrax, the independent aviation industry monitoring agency confirmed Qatar Airways has the World’s Best Business Class catering, and is also overall Best Airline in the Middle East for the fifth year in a row. It was also the first airline in the world to pass the International Air Transport Association (IATA) Operational Safety Audit with a maximum 100 per cent compliance in 2003 and passed the test again during the renewal period in 2005, 2007 and 2009. Qatar Airways is one of the launch customers of the twin-deck Airbus A380-800 ‘super jumbo’ – the world’s biggest aircraft capable of carrying 555 passengers in a luxurious configuration. Qatar Airways has ordered five A380s with a delivery schedule beginning in 2012.
The A380 is the most advanced aircraft ever built, designed in close collaboration with major airlines, airports and airworthiness authorities worldwide. The New Doha International Airport is scheduled to open by 2012 at a cost of US $14.5 billion with an initial capacity of 24 million passengers a year. Once fully developed beyond 2015, the airport is expected to handle up to 50 million passengers a year. One of the project’s key features is that 60 per cent of the site is built on reclaimed land from the Arabian Gulf. By 2013, Qatar Airways plans to serve 120 key business and leisure destinations worldwide with a modern fleet of 120 aircraft. Today, the airline’s fleet stands at 94 aircraft, flying to 97 destinations across Europe, Middle East, Africa, Asia Pacific, North and South America.
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Travel & Lifestyle
Lounge
The Good Daughter: A Memoir of My Mother’s Hidden Life
Jasmin Darznik
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e were a world of two, my mother and I, until I started turning into an American girl. That’s when she began telling me about The Good Daughter. It became a taunt, a warning , an omen.” Jasmin Darznik came to America from Iran when she was only three years old, and she grew up knowing very little about her family’s history. When she was in her early twenties, on a day shortly following her father’s death, Jasmin was helping her mother move; a photograph fell from a stack of old letters. The girl pictured was her mother. She was wearing a wedding veil, and at her side stood a man whom Jasmin had never seen before. At first, Jasmin’s mother, Lili, refused to speak about the photograph, and Jasmin returned to her own home frustrated and confused. But a few months later, she received from her mother the first of ten cassette tapes that would bring to light the wrenching hidden story of her family’s true origins in Iran: Lili’s marriage at thirteen, her troubled history of abuse and neglect, and a daughter she was forced to abandon in order to escape that life. The final tape revealed that Jasmin’s sister, Sara - The Good Daughter - was still living in Iran. Through cassette tapes made by her mother, Darznik recovers the lives of three generations of Iranians: her great-
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grandmother Pargol; her grandmother Kobra, whose marriage involves countless separations, two divorces, and many more near divorces and her mother, Lili, in an account deeply enmeshed with other women’s lives—aunts, mistresses, and inlaws. While the lives of Pargol, Kobra, and Lili are circumscribed by broad cultural strictures, each story moves further toward unique individuality than her predecessor. In this sweeping, poignant, and beautifully written memoir, Jasmin weaves the stories of three generations of Iranian women into a unique tale of one family’s struggle for freedom and understanding. The result is an enchanting and unforgettable story of secrets, betrayal, and the unbreakable mother-daughter bond. Born in Tehran to an Iranian mother and European father, Jasmin Darznik has contributed to the New York Times, Washington Post, Los Angeles Times, San Francisco Chronicle, and other publications. She received her doctorate in English from Princeton University and is a professor at Washington and Lee University. Even though this is Jasmin’s story, she adopts the idea that her story is the culmination of the women before her. She understands that when her mother talks about “The Good Daughter” she really is talking about the daughter she left in Iran. The one who has a completely different story.
Unbroken:
A World War II Story of Survival, Resilience, and Redemption
Laura Hillenbrand
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n a May afternoon in 1943, an Army Air Forces bomber crashed into the Pacific Ocean and disappeared, leaving only a spray of debris and a slick of oil, gasoline, and blood. Then, on the ocean surface, a face appeared. It was that of a young lieutenant, the plane’s bombardier, who was struggling to a life raft and pulling himself aboard. So began one of the most extraordinary odysseys of the Second World War. The lieutenant’s name was Louis Zamperini. During his childhood days, he had been a cunning and incorrigible delinquent, breaking into houses, brawling, and fleeing his home to ride the rails. As a teenager, he had channeled his defiance into running, discovering a prodigious talent that had carried him to the Berlin Olympics and within sight of the four-minute mile. But when war had come, the athlete had become an airman, embarking on a journey that led to his doomed flight, a tiny raft, and a drift into the unknown. Ahead of Zamperini lay thousands of miles of open ocean, leaping sharks, a foundering raft, thirst and starvation, enemy aircraft, and, beyond, a trial even greater. Driven to the limits of endurance, Zamperini would answer desperation with ingenuity; suffering with hope, resolve, and humour; brutality with rebellion. His fate, whether triumph or tragedy, would be suspended on the fraying wire of his will. Telling an unforgettable story of a man’s journey into extremity, Unbroken is a testament to the resilience of the human mind, body, and spirit. It is Hillenbrand’s great accomplishment that the heart of Unbroken, describing the more than two brutal years between Louie Zamperini’s crash and his unlikely return home, is not an exhausting catalog of misery but a suspenseful and at times uplifting testament to human survival. Though Laura Hillenbrand had been writing about thoroughbred racing since 1988 as a contributing writer/ editor for Equus magazine and other publications, it was her riveting 2001 retelling of the super-inspirational Seabiscuit saga that captured the nation’s attention.
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Style & Beauty
Fashion w Showcase February 2011
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Style & Beauty
Fashion
Couture Queen Ritu Beri, one of the foremost designers from India, was in town recently to showcase her collection of intricately and grandly designed ethnic wear. Anne Kurian gets a firsthand view of the eclectic designs
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he came, she showcased and she wowed! There would have been few in the audience who were not impressed with the fantastic collection of designer Ritu Beri that was showcased at a fashion show in the Indian Embassy last month. One of India’s best known names in the fashion industry, Ritu Beri played a crucial role in placing India on the international arena when she was selected to head Scherer, the French fashion company. The event was part of the Spirit of India series, organised by Light and Shadow Enterprises in collaboration with the Embassy of India in Oman. Beri showcased some of her most striking designs at the show that had 14 models
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from India take part. The designer is known for her impeccable cuts and forms that accentuate the sensuality in a woman. The collection showcased Beri’s impressive mastery over the fabrics she works on through her designs and styling. The haute couture collection featured garments that were an amalgamation of ethnic and contemporary wear. Gold and brocade vied with animal prints for attention, while silk and satin were resplendent as ever. The collection featured salwar suits, sarees, skirts, lehenga cholis and also camouflage jackets that were beautifully paired with ethnic wear. Beri has never known to shy away from grandeur and this was visible in the collection she showcased at the event. Heavy and intricate embroidery, crystals and elaborate sequin embellishment added brilliance to her garments. The colours dazzled from rich browns and maroons to regal blues and resplendent reds. A designer who is adept at creating both ethnic and contemporary wear, which incidentally has been showcased on the ramps of Paris and other international cities, Beri sent down models in designs that oozed with sensuality and splendour. Bringing some cuteness to the high-octane show were little models who sashayed down the ramp in the designer’s garments from the Baby Beri colletion. The designer was inspired to start a kids’ line after her daughter, Gia, was born. The designs showcased from the Baby Beri collection that evening were fine examples of Beri’s taste for exquisite and arresting designs for kids. All in all it was a show that stopped all in their tracks!
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The past 20 years I have chased my dreams and worked on ambitious projects. I have been lucky to experience the world of fashion in India and abroad
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Ritu Beri
past and also cater to the aesthetic sensibility of the west. The Indian fashion Industry has undergone a tremendous metamorphosis, since I joined the industry back in 1990. Fashion was only a diversion for small elite. Initially fashion was more to do with ritual dressing like a wedding, festivals, etc. but now it’s more about being well dressed and trendy all the time. Indian fashion is recognised as the one with tremendous potential for huge growth in times to come.”
Designer Speak! Ritu Beri talks to Creme de la Creme about defying convention, Baby Beri and more. Congratulations on being awarded Chevalier dans l’Ordre des Arts et des Lettres. France and Ritu Beri seem to be connected in an almost spiritual way. What are your emotions about France? “I am overwhelmed with such an accolade. It is like a dream come true! “I do believe Paris is my destiny. It was meant for me. Since I was ten, Paris was where I wanted to be. Paris was my seduction, I was seduced and in turn, I seduced! “Paris is where style is inspired and fashion thrives. I was the first Asian to head a French fashion house. Back then not many Indian designers had even done shows in Paris and for an Indian designer to be heading a French fashion house was an impossible dream.” Conventional and Ritu Beri are two opposing poles. And this has been the reason of your success. How have you managed to create that niche in a market like India? “India has been a constant source of inspiration internationally. India is a land of rich culture and heritage. Indian textiles and embroidery reflects our splendid
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How would you describe your journey as a designer so far? “The experience is fabulous. I’m very much inspired by our culture and heritage. My designs represent my journey as a human being, with all the influences that I have had in my life and most importantly in India and Paris.” Breaking norms or standing apart from the rest is not an easy task. How did you weather the storm? “I do only what I believe in. And if that means breaking norms or standing apart from the rest, so be it.” How have you matured as a designer? “I have learnt a lot and evolved tremendously as a designer and even more as a person. Today I have come full circle and know what I should do and more importantly what not to do.” From hotel uniforms to those of the Delhi Police to the Indian contingent headed for Olympics to dressing international celebrities, you have designed for a vast audience. How has the experience been? “It is about dressing real people and it sure is a challenge catering to specifications.” How important are colours, textures and prints to you in designing given the diversity of each in your creations? “Colours are as important as the fabrics while designing a collection. They enhance or kill the look. “Prints in paisley, animal skin prints and floral designs will continue to reign, and give a new essence to my collection each time. Creating interesting textures adds
allure to outfits.” What keeps you motivated? “I am inspired by life in general. I believe that every new day comes with new ideas, inspiration and dreams.” What or who are your influences? “My parents and my husband Bobby. And most of all, my daughter Gia.” Please share with us more about Beri Baby and its creation. “Baby Beri offers a colourful, playful and a new look for kids altogether. The endeavour is to showcase designs that are stylish, trendy and comfortable all at the same time. “The idea is to bring out the youthfulness and cheerfulness of kids. “It is a charitable society that works to improve and uplift the condition of the less fortunate children. We work to raise funds for ‘Action for Autism’.” Please tell us more about RBFF. “The Ritu Beri Fashion Fraternity is a foundation with a Mission. There is a belief that one must give back something of what one receives. RBFF seeks to provide designers with opportunities to establish themselves in the field and to be guiding force in their careers. Our mission was to make the designers familiar with the nuance of designing and keeping them abreast with international trends. It will also promote these designers by providing them the support and the exposure to enable them to achieve their professional goals.” What are your plans for the future? Are there more goals to be achieved? “The past 20 years I have chased my dreams and worked on ambitious projects. I have been lucky to experience the world of fashion in India and abroad. Today I continue doing my usual work but I enjoy most doing challenging projects that are worth my time. I am negotiating with certain international brands that have shown interest in my brand and hopefully interesting stuff will happen. The fashion world is fascinating and the best thing about it is the many options there are for creativity. I want to explore the impossibilities and work in an inspired mode only to satisfy myself and my passions. I love doing homes and furniture. I dream of writing many inspirational books.”
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I have learnt a lot and evolved tremendously as a designer and even more as a person. Today I have come full circle and know what I should do and more importantly what not to do
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style & beauty
showcase
Jaquet Droz Grande Seconde SW Titanium
No longer just an accessory, a watch has become one of the most important elements of a man’s wardrobe. Mistal, the luxury watches and lifestyle boutique, has an astounding collection of watches suited for just about every occasion. In this exclusive photo shoot of some of the best timepieces from the luxury boutique, Crème de la Crème takes you on a journey through time…
Tales of time
Roger Dubuis Excalibur Triple Time Zone and Roger Dubuis Turbidiver Skeleton Titanium
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Omega Seamaster Ploprofi 1200 M
Roger Dubuis Excalibur Triple Time Zone There are only 280 pieces world-wide of this limited and numbered series of the watch. The Excalibur Triple Time Zone features stainless steel case with satin finished edges and polished finished front. The flat silvered dial is accessorized with large black Roman numeral hour markers. The triple time zone complication features home time using main hands and two separate time zone sub-dials. Marked with the Geneve Quality Hallmark, the watch is water resistant up to 50m/150ft. Roger Dubuis ‘TURBIDIVER’ Skeleton Titanium This limited edition watch has only 280 pieces on sale. Featuring an open-worked flying tourbillon, the watch includes black PVD, circulargrained motifs and a carriage shaped like a Celtic cross. The skeleton dial features ruby hour markers. Also among the highlights of the watch is the Titanium Uni-directional Professional Diver’s Bezel.
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The Excalibur Triple Time Zone features stainless steel case with satin finished edges and polished finished front. The flat silvered dial is accessorized with large black Roman numeral hour marker
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Blancpain Leman GMT Men’s Automatic From the home of exemplary watchmakers comes this exquisite timepiece that showcases a full measure of its watchmakers’ technological expertness. Decorated and assembled by hand, its components provide both a 100-hour power reserve and a calendar. The GMT indicator shows at a glance the time of day anywhere in the world. The watch features an 18k rose gold case and brown leather strap with crocodile pattern. The sapphire crystal covering keeps the watch scratch resistant. Blancpain Brassus Split-Seconds Moon Phase Blancpain’s Brassus split-seconds moon phase model is an iconic model from the watchmaker. Featuring chronograph functions, the watch has a perpetual calendar and 40-hour power reserve. Among its appealing factors are 18K red gold case, 42mm sapphire crystal, opaline dial and month/day/fate indicators. The 50 metre water resistant watch is decorated with crocodile strap.
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The bezel features black rubber fluted molding while the dial is black carbon fiber with the minutes and hours dial placed above a larger seconds dial in the Jaquet Droz trademark figure eight
Blanpain Leman GMT Men’s Automatic and Blancpain Brassus Split-Seconds Moon Phase
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Jaquet Droz Grande Seconde SW Titanium The watch comprises an automatic movement with 68 hour power reserve within a 45mm gray-blue titanium case. The bezel features black rubber fluted molding while the dial is black carbon fiber with the minutes and hours dial placed above a larger seconds dial in the Jaquet Droz trademark figure eight. The dial has red accents with luminous white Roman and Arabic numerals. The strap is in black rubber with a titanium clasp with black rubber covering. The use of carbon fiber and titanium makes the 30% lighter than the original Grande Seconde watch. Omega Seamaster Ploprofi 1200 M The bright orange rubber strap is what stands out in this amazing watch from Omega. The stainless steel case (55mm width x 48mm length) is accentuated by a screw down crown and helium escape valve. It features a black bi-directional bezel with white Arabic numerals, black dial with luminous hands and hour markers, date indication between 4 and 5 o’clock, Omega Calibre #8500 self-winding movement with co-axial escapement, 60 hour power reserve and is water resistant to 1200 meters.
Audemars Piguet Jules Audemars Self-winding Chronograph Breguet Classique Grand Complication
Breguet Classique Grand Complication This rose gold automatic wind tourbillon watch features a beautifully balanced dial with centered minute and hour hand. The tourbillon is located at the 6 o’clock hour marker with integrated seconds-hand. The watch comes with a power reserve sub-dial indicator and a hand-engraved (engineturned) silver dial. Audemars Piguet Jules Audemars Self-winding Chronograph A classic timepiece set off in 18k white gold, this self-winding chronograph has an eye-catching off-white lacquered dial with black numerals. Besides the hours, minutes and small seconds, the chronograph comes with central seconds-hand and 30-minute counter. The case diameter is 41.0 mm while the thickness is 12.6 mm. The chronograph is water resistant up to 20m / 66ft. The strap is finished out of black crocodile leather. For more details contact 24771444 or log onto www.mistaloman.com.
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Advertorial
Bask in luxury Fascinating styles, designs and brands are the hihglights of Hamac. The luxury boutique offers the finest in beachwear
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amac is a luxury beachwear wholesale and retail company based in Dubai, United Arab Emirates. Established in 1999, Hamac Trading Establishment, under the banner of Hamac deals in a wide variety of exclusive beachwear brands from Europe (Pain de Sucre, Eres, Blumarine, Vilebrequin and Just Cavalli) and Brazil with the world famous flip-flop brand Havaianas. Hamac boutiques are strategically located in exclusive hotels and shopping malls around the GCC with 15 multibrand and mono-brand stores such as Hamac, Havaianas and Vilebrequin. As a distributor and wholesaler of several brands like Havaianas, Pain de Sucre, Suggest, Cia Maritima and Panama Hats in the GCC, Hamac has a product range in access of more than 100 items. As an ambassador of resort comfort and splendour, Hamac is keen to bridge the fashion cultures introducing customers to the best products by new and innovative brand events and promotions, stepping out of the same buying/selling practices. Hamac also lays emphasis on offering clients top quality products and customer service. This is visible through their well-trained staff in the boutiques and kiosks. The popular brands at Hamac include: Havaianas Havaianas, Brazilian original premium rubber flipflop, have become synonymous with comfort, style and durability. Made from a secret 100% rubber formula, Havaianas is a true fashion icon – style originator. Besides offering a full range of Havaianas styles and colour, working in collaboration with Swarovski, Havaianas relies on the beauty of hand made sandals that offers a rich and luxurious look yet with the comfort intact.
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Cia Maritima Cia Maritima is an established Brazilian company founded in June 1990. It deals with beachwear, being the biggest company of the sector in Latin America. Cia Maritima has a prominence in the market for, since the beginning, taking pride in creating a concept beach fashion, not only in manufacturing bikinis. Pain De Sucre Pain de Sucre was created in Marseille in 1985 and comprises push-up bikinis, crossover necklines, pretty triangles or bandeau tops, sarongs, loose-fitting trousers, dresses, shorts and light floating blouses that can be coordinated with the swimming suits. Panama Hats The weaving of hats ‘Paja Toquilla’ has been known ever since the Spanish conquest in the 16th century. At first, they were sold locally within Ecuador; it was many years later before they actually started to export their hats. Buyers shipped them to Panama during the building of the Panama Canal, where they were worn by the workers for protection from the sun. Since then the hats became known throughout the world as the Panama hat. ERES Trendsetting and daring, ERES has been a force in the swimming wear world for over 40 years thanks to its iconic style and know-how. In 1968 Irène Leroux decided that women needed and wanted swimsuits all year long, not just in the summer. Inspired by cruise collections the designer starts with her family boutique at Place de la Madeleine. Lotus London Eclectic and feminine fashion, Lotus London was born out of a passion for traditional Indian techniques, translated in modern style. All the products are handmade by skilled artisans in the villages and cities of India, supporting ecofashion and sustainable development.
Vilebrequin Practical and comfortable, colourful and ‘très chic’, Vilebrequin was launched in 1971. Vilebrequin naturally found its place in the world of luxury where it has become the ultimate reference in men’s swimwear. Now the brand’s collection also features swimwear for boys aged 2 to 12. Grevi A long-standing company with headquarters in Signa, near Florence in Tuscany, Grevi Mode has produced hats since 1875. Melissa Odabash A favourite of celebrities, Melissa Odabash swimwear is perfect for the beach. Celebrities including Kate Moss, Jennifer Lopez, Paris Hilton, Heidi Klum, Halle Berry and Cindy Crawford all choose Odabash when holidaying. Nicole Olivier Nicole Olivier is specialised for more than 40 years in the creation, the conception and the marketing, under their own brand name, woman’s luxury swimwear lines. Paying attention to the great details, the brand is bringing a new quality of fabric containing an important percentage of lycra, offering in this way a dream-like figure awing to these extensible properties found equally nowhere else.
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MELANGE
SIMPLY MUSTS
A selection of the finest buys for connoisseurs of luxury Of Love and More Missha launched its Eau de Love fragrance range, which includes three refreshingly floral scents; Eau De Love at First, Eau De Love of Dream and Eau De Love in Secret. To depict the different kinds of love, Missha has created three fragrances to represent special phases of love – fresh first love, romantic and dreamlike love, and secret love. The creative fragrance bottle reflects how two hearts meet and create Eau de Love. Eau De Love at First has a vivid floral fruity fragrance created to deliver the feeling of first love. Eau de Love of dream is a Rich floral bouquet fragrance created to deliver the feeling of romance and Eau de Love in Secret has an Elegant floral oriental fragrance created to deliver the feeling of secret love. Available at Muscat City Centre
Pump it up The dramatic Yves Saint Laurent Tribtoo Pumps heel measures a staggering 140mm/5.5 inches. The Tribtoo red suede stiletto combines pure glamour with a minimalist, wearable design. Raise your fashion profile in these ‘Tribtoo’ red suede stiletto concealed platform pumps and wear these towering heels with a sleek mini dress to let your feet do the talking. www.harrods.com
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The Magic of Leather The House of Amouage presents the perfect gift for him and her this Valentine’s Day with the launch of its new Small Leather Goods Collection, introducing crocodile prints and patent leather with vibrant nappa leather contrasts. The spectrum of rich colour combinations range from elegant black with gold and tan with orange to bold purple with baby pink and black with fuchsia. The Collection comprises of contemporary and distinctive variety of small leather goods from wallets, credit card holders, business card and key cases to women’s cosmetic bags, luggage tags, men’s wash bags and passport cases. In creating the Collection, Amouage turned to the city of Florence, the birthplace of Italian Renaissance which has been the centre of excellence for the tanning and making of the finest leather goods since medieval times. All products are hand-made of the highest quality using the very top grade of calfskin by artisans whose skills have been passed down throughout many generations. Available at all Amouage Stores (SABCO Center, Muscat City Center, Al Bustan Palace, Amouage Perfumery, Muscat Duty Free)
Reinvent Yourself Christian Dior was an artist when it came to fashion and women, and he believed in dressing their faces as much as their bodies. The first ever Dior make-up product was a lipstick, which extended the Dior universe by adding a final touch of colour to look. Simple, audacious and ultra-feminine, colourful lips have since become a Dior trademark. Discover the brand new, iconic Dior Addict, a lipstick devoted to fashion and women. It is a declaration of love between beauty and style, colour and couture, Dior and its addicts. The Doll Icon style is subtly ethereal, divinely sensual, pearls mixed with leather and soft metal, nude tones and shades of pink look amazing with a hint of light on the lips. The other two styles in this range are the Rock Icon and Glam Icon. www.dior.com
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Touch of Elegance Fanciful, flirtatious and a little fiendish, who can resist such a gorgeous and glamorous Christian Louboutin Loubis Black Patent Leather Clutch? This black clutch bag, from its glamorous patent leather to sparkling frame is a touch of elegance and luxe. Timeless black tone enhanced by feminine pleating adds to the irresistible charm. The highlight of this bag is the iconic signature double shoe clasps which turns the bag into a piece of art that you should never miss. The clutch’s edge rests on details such as the Grosgrain Lining. Soft yet chic, elegant yet unique, it’s an ideal match to your evening gown. www.christianlouboutin.com
Design Perfect The Collezione Barbiere is a range of high quality shaving products with which one can recreate the ritual of a traditional shave in the comfort of one’s own home. An elegant work of Italian craftsmanship, this fine razor boasts a wengé wood and burnished brass handle. With an innovative shape and balanced weight, this is a stylish essential for the man who desires a close shave. Since the 1930s, Italian perfume house Acqua Di Parma have been delighting a loyal and high-profile clientele with scents that capture the rich diversity of the Italian landscape. www.harrods.com
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Fire and Ice In winter, the hours are filled with an infinite variety of pleasures, flying down the snowy slopes, basking in the firelight. The setting a luminous, immaculate landscape, as light as a feather on the wrist. Pure emotions, a moment suspended in time amid a symphony of white, the Ebel Classic Sport dreams of shimmering mother-of-pearl dial. Diamonds are sprinkled gently like snowflakes over the bezel and hour-markers. And when evening comes, passion takes control and ignites the glowing embers, expressed through a cognac red dial evoking the warm scent of glühwein, or a fiery sunset on snowcapped peaks. Charm reigns supreme and its fervent ardour melts the ice. www.ebel.com
Larger than Life LG Electronics and OTE Group recently announced the Middle East launch of the 72-inch LZ9700, world’s largest FULL LED 3D TV. The LZ9700 will let viewers see lifesized action on a beautiful crisp picture. With Full HD resolution on an LED display, the LZ9700 delivers pictures as large and colourful as paintings at an art gallery. This state-of-the-art TV is also fitted with LG’s latest smart technologies, making it possible to access information about travel, health and anything else by using the contents cube feature. Viewers can also enjoy streaming videos from YouTube and photos via Google’s free web photo service, Picasa. Thanks to LG’s intuitive and easyto-use Magic Motion Remote Control, all of LZ9700’s functions are simple to find and operate. Available at OTE Showrooms
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MUSIC
A Star in theP making After making it big in the music industry as one of Dubai’s best artists on the scene, Sham Al Maskari is all set to make a difference for his own country, Oman through his songs. Now with many years of experience behind him he is ready to take control of the music industry at an international level too. Sudipta Dasgupta meets the star
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assion and hardwork is what keeps Sham Al Maskari ahead of the competition. When I met this young, up and coming music artist, Maskari was brimming with a lot of promise, confidence and a strong determination to make a difference for his country - Oman. After having travelled extensively all over the globe in the pursuit of finding his true style of music, Maskari has met some of the top producers of his time, pop artists, collaborators and more who have not only guided him through the world of showbiz and music but have taught him to stay grounded and identify his own style in music. Today, Maskari is a rapper, singer and songwriter - his passion for music came at an age as young as 10 years after looking up to his father who was a club DJ at that time in UK. The late Michael Jackson, Biggie, 2pac, R.Kelly, Dr Dre, Joe, LL Cool J and many more have had huge influence in shaping his current portfolio.
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Maskari’s music video ‘One and only’ went to number 1 on MTV Asia/ Arabia and is now ready to launch his first album in Oman. He talks about how he is focusing on making a difference in Oman through his music and future projects
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Maskari’s music video ‘One and only’ went to number 1 on MTV Asia/ Arabia and he is now ready to launch his first album in Oman. He talks about how he is focusing on making a difference in Oman through his music and future projects. When asked what made Sham get into this industry, he said “While I was growing up, I was always very curious to know how a song was written. What we see and hear is just the end product. It has always intrigued me to find out how someone could create a song from absolutely nothing at all. We really don’t know how hard it is to make a song till one has experienced it fully.” He has been a performer all his life which made his break into this industry very easy. At the age of fourteen he was already performing in various talent competitions and shows which gave him the drive and determination to take it to the next level. “My first stint as a singer started here in Oman few years ago when my friend asked me to sing at a gathering in Intercontinental Hotel. That experience gave me a lot of
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confidence and I knew I had to take it another step ahead,” says Maskari. Maskari eventually moved to Malaysia to pursue his career when he was approached by one of the top music producers. He recorded singles with Malaysian artists such as Binda, brothers and Yaseen that were hits on most of Kuala Lumpur radio stations. By the age of 21 he decided to go to England where he was performing at many clubs across the country which opened up several opportunities for him as he toured with lots of international DJs. “Initially I did face difficulty finding my own base in the music industry as in the beginning you don’t even know your style, what you are good at etc to convince any producer. You are still in the process of discovering your style at that moment. But thanks to some friends I made in this industry who helped me find my way through,” says Maskari. When asked how the people of Oman respond to his music Maskari said “When I first sang during the Asian Beach Games 2010, people were shocked to see an Omani performing an English song wearing a dishdasha. I really
want to make a difference through my music as all of this will open up opportunities for lot of youngsters in this region. We have Dubai and Qatar doing so well, Oman isn’t far behind.” “My biggest idol has been the late Michael Jackson with whom I wanted to work with someday but unfortunately that cannot happen now. It was a goal that I was pursuing since my childhood days. I would have loved to work with him,” said Maskari. Sham has been working with Dubai’s best music producer Sal, since releasing his first demo song Naughty Boy in 2008 which went to number 1 on Radio One. He has now successfully completed his first album which features International Artists such as K Young. When asked to speak about the future music scene of Oman, Maskari said “I want to grow with Oman. Oman still needs to open up lot of avenues and if that can be done through my music, I will be most happy. Oman is the jewel of Arabia and I love my country. Everyone listens to music and it is not wrong to sing in English. It is a global language and music helps to connect to people.” Finally when asked about his style of music and advice to young singers Maskari said, “I do hip hop songs but I don’t do gangster songs when I haven’t even seen a gun in my entire life. There is a lot of talent in Oman and the
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My biggest idol has been the late Michael Jackson with whom I wanted to work with someday but unfortunately that cannot happen now. It was a goal that I was pursuing since my childhood days. I would have loved to work with him
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younger generation is not only enthusiastic but they bring a lot of promise with them. To be successful in this industry, one needs to have a lot of dedication and hard work is required towards what they do. My only advice to the younger crowd would be to start writing what they truly feel in their heart and start making their own music. Don’t copy the American rap and pop singers because they are best at what they do. If we have to copy what they are doing, why would people listen to us? We have to be different from the rest of the crow.
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my view
Lorre White, known as the Luxury Guru, writes on why luxury marketing is not easy and brands can stay on top of their game only if they are serious about business
money and do not know brand distinction, class marketing this is even more important today. Fifty percent of the world’s wealth is controlled by the top 2% globally. These are the taste makers and trendsetters and marketing to them diverges greatly from everything learned in mass marketing. In the Luxury World you will never be higher on the luxury scale than when you launch. It takes much more money up front to reach this group. It is not like a mass market where you can tweak things and improve them along the way. Image is something that is built over time and is a collection of many actions, and the brand, like a reputation, it can be blown in just one bad act. The class market is not forgiving. You can not launch mid level and put more money into it later when the business gets rolling and climb into a luxury status. Where you début is the
uxury brands are sensitive to whom and what they are affiliated with. You could say that Ferrari is the Cristal of the car world, or that NetJets is the Valentino of the Fractional Jet ownership, or that Augusta is the Buckingham Palace of the golf courses. Anyone listening to you would understand what you are saying by the comparisons made. I tell my consulting clients Luxury Marketing is a lot like school; a brand is judged by the company it keeps. First of all a luxury brand needs to be on a site where the viewers have the wealth to purchase the products, but also be among their peers advertising. If you had never heard of Cristal Champagne but someone said it was the Ferrari of champagnes, you would know that it is a good one. Luxury Brands need to advertise where there are other products of their ‘class’ but not competitors. It would be a conflict of interest for Ferrari to be on a site with Lamborghini, but not a conflict to be on a site with Armani. The luxury demographic, just like any other group, has predictable actions and responses, it is just different then that of the mass market. Tossing the word ‘luxury’ in your verbiage and showing pretty pictures is only going to fool the demographic that you are not seeking. Trying to start in the middle and work your way to the top is a very middle class perspective and will not work. The wealthier demographic do not respond the same way as the mass market does and so their marketing is ineffective on this group. Because most uber-rich (92%) globally are new
highest you will reach and you can only fall from there in the luxury market. There can be an Armani and then an Armani Exchange, but it can never work the other way around. Mercedes built a reputation on expensive quality cars; now they have an inexpensive $40,000 car in there line. It could never work in reverse where a brand known for cheap cars could then successfully sell a $250,000 car. Coach is a perfect example. Coach falls on the low end of the luxury scale. A woman can buy a good quality purse for $150 to $200 range. Coach decided they wanted to sample some of Louis Vuitton’s success at the $1000 to $3000 range. Coach invested in designers and a whole new product line to fail. For someone skilled in luxury marketing, the reason is obvious; what woman is going to spend $3000 on a purse that when anyone looks at it sees a $200 purse because of the brand’s image. Coach sells frequently in outlet stores, so their products are often available at sale prices. You will not find a sale on LV purses. True luxury brands, managed by skilled class marketers, know that you never put your products on sale. The hundred thousand you save would be off set by the hundreds of millions lost in brand image. It can be irreparable damage. A sale tells clients that it was over priced to begin with. Remember, in luxury, you can maintain, but the only directional change you can take is to fall. It never pays to play with branding in the elite market. Brands must be vigilant in the protection of their name.
The Business of Luxury L
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