CDLC JULY 2011

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Tea m CRème de la Crème is proud to be associated with the 6th edition of the Oman Web Awards & wishes PARTICIPANTS ALL THE VERY BEST!

Grand finale on July 30, 2011 At Al Bustan Palace InterContinental , Muscat

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Platinum Club

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Inside

Viewpoint How did the term Bespoke originate? And when did it begin to encompass more spheres than what it was originally created for? Understanding Bespoke better…

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Personality Popular blogger and Co-founder of ImageNation, Dubai, Dipesh Depala is a bespoke loyalist. He tells us why there is so much buzz around bespoke services and products

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Luxury The Rolls Royce Bespoke Service is as exclusive as the brand. While the automobiles are luxurious, their Bespoke services sets the brand streets ahead of competition

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Trailbalzer Bespoke Design will offer patrons exotic and luxurious kitchen and bathroom accessories like none other seen in the local market before. Inspired by international trends and designs, the brand new showroom promises new possibilities

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Fashion Savile Row’s tailors continue to create simply the best suits in the world, by hand, using skills that the modern world consider archaic or lost.

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Showcase Unique, desirable and custom-made shoes are always a stellar investment. Alessandro Berluti’s love for

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footwear, ended in him being one of the most famous craftsmen for men’s shoes

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Scentsational Oman’s first Twinterview with Amouage’s Creative Director Christopher Chong and the brand’s aficionados was conducted by Crème de la Crème recently. A report…

Business and Finance

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Real Estate Aqar will operate as a new and specialised real estate developer that is committed to the creation of exciting and highly innovative residential and commercial developments designed to meet the modern lifestyles of today marketed and sold by Better Homes Oman

Automobilia

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Luxe Wheels The newly launched M-Class from Mercedes-Benz revs up the SUV segment with this beast. A look at the gleaming new automotive from the German luxury auto maker

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First Look The Panamera 4 meets power and elegance which is seen through its high end driving performance along with styling which sets the new standard in the world of luxury cars


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88 Art and Design

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Canvas Cognitive realities - an exhibition of contemporary artworks was showcased last month at the Indian Embassy in Oman to honour Indian and Omani artists for their unique artworks

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HUES Sadolin Paints in Oman offers home owners with expertise in trends and technology in paints

Gourmet & Hospitality

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Culinaire Grand Hyatt Muscat hosted a special Swiss Week celebrating the culinary treat of the quaint European country. Food, music and culture were the highlights of the festive week

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Dining Good food, evocative art and an ambience to die for. Kurkum restaurant holds a lot of promise for future artists in Oman as well as offering patrons a selection of exquisitely prepared gourmet food

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High Seas ART Marine hopes to popularise the yachting culture in Oman. The yachting company has introduced a variety of itineraries onboard Karya, ART Marine’s luxury yacht

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Lounge The must reads for this month are Chanel and her world by Edmonde Charles-Roux and The Post-American World by Fareed Zakaria

Style and Beauty

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Launch Bold new designs and concepts made to suit every bride’s desired wedding gown. A report on the newly launched plush bridal wear boutique, Simply White

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View Looking beautiful becomes more fun with the unveiling of Make Up Forever’s new look concept boutique in Muscat

Melange

Travel and Lifestyle

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Destination A vacation with a difference. If that’s what you are looking for then set out to the world’s shopping havens for a truly unique holiday

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Retreat The quaint yet exquisite ALDEN Hotel Splügenschloss in Zurich intersperses the beauty of old world with contemporary elegance

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Escape A deluxe super waterfront resort, an excellent hotel in a tranquil setting with a reputation for excellent service, Minos Beach Art Hotel should be your top places to visit, when in Greece

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of luxury

Simply Musts A selection of the finest buys for connoisseurs

Gallery Artemide, acclaimed lighting specialists, have arrived in Oman following a tie-up with the well-known Omani company, Al Hassan Electricals

Advertorial

50 Banking with NBO 75 Aesthetic aluminium from Alulife 108 Home accessories from HiTec 119 The new ‘Fragrance’ from Jimmy Choo

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Reflections The bespoke way of life So what exactly is Bespoke? Bespoke:(adj.) made to order; dealing in or producing custom-made articles. The dictionary defines the term Bespoke thus. The term was originally used to refer to clothing made by Savile Row tailors for their customers who demanded only perfect fit, not the best fit. Over the years this term has moved to engulf a whole lot of other arenas and not restricted to just tailoring though the Savile Row Tailors Association did fight for it. Bepoke cars, perfumes, shoes, luggage, websites…the list just goes on. In a cookie-cutter world the well-heeled and discerning customer demands only for what can be custom-made. In this special issue of Crème de la Crème, we take a closer look at the elements involved in making a product or service bespoke. We also showcase the original masters of bespoke – the Savile Row group. Another luxury brand that has given sheen to the word is Rolls-Royce who stand apart from the crowd with their Bespoke Program. There is much more to read besides news from the world of bespoke. For those building or refurbishing their homes, we have got you the lowdown on the new and state of the art kitchen and bath accessories boutique in town, which incidentally is called Bespoke Design. For travellers, there are two fantastic hotels to read about – ALDEN Hotel Splügenschloss in Zurich and Minos Beach Art Hotel, Greece. That’s it from me this month. And do let us know if you want to read about something in particular. We’ll get you the news you want. Have a great July!

Editor anne@sjsoman.com

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July 2011 Vol - 3 Issue - 32

EDITOR-IN-CHIEF ABDULLAH AL TAIE

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The opinions and views contained in this publication are not necessarily those of the publishers

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PLEASE RECYCLE THIS MAGAZINE AFTER YOU HAVE ENJOYED READING IT




Platinum Club

Viewpoint w Personality w Luxury w Trailblazer w Fashion w Showcase w Scentsational July July 2011 2011

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PLATINUM CLUB

VIEWPOINT

Made to perfection What is bespoke? Why is there so much importance surrounding that word? Creme de la Creme finds out...

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n the 1900s, Savile Row, the famous tailoring street in London gave birth to an iconic group of tailors. These tailors catered to the demands of the well-heeled and well-travelled patrons who settled for nothing but perfection where tailoring was concerned. Every tailored outfit was made to the client’s requirements and never mass produced. Thus was born the term Bespoke. Bespoke literally meant an item of clothing that had been spoken for, or to be spoke (n) for. It was used for items made to customers’ requirements, but it was used specifically for tailoring and not in other industries. It was used to separate custom made clothing and mass produced clothing, or off the rack clothing, as it was also referred to. Over the years, the term has moved from the realms of tailoring to various other industries. Products or services that cater exclusively to individual tastes and created specifically to client’s requirements started to be termed Bespoke. Right from bespoke kitchens to bespoke cars to luggage and more has become the order of the day as more and more people place value on exclusivity. Bespoke in its true sense referred to original and madeto-order clothing with the criteria being: Size was specific to customers’ measurements. This was rather than a choice of sizes as with mass produced clothing, where customers choose the best fit. In Bespoke, it was never best fit but the exact fit. Clothing patterns were designed from scratch. Therefore the client would discuss the specific pattern


Every tailored outfit was made to the client’s requirements and never mass produced. Thus was born the term Bespoke

required with the tailor rather than choose from a variety of patterns. Often the stitching would be unique to the customer and would not be factory made. And the cardinal rule - everything would be handmade and hand stitched. The Bespoke argument When the word Bespoke began to be used for services and products unrelated to tailoring, there were arguments raised on the usage of the term. In some circles it was argued that it should strictly remain a tailoring term, as this is its true meaning. But with the widening of the meanings of words in the English language there were debates about the scope of the work Bespoke being used beyond the realm of tailoring. As language got updated as it happens naturally, Bespoke as a term ceased to be exclusive to tailoring. A group of tailors based on London’s Savile Row, the Savile

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“

But with the widening of the meanings of words in the English language there were debates about the scope of the work Bespoke being used beyond the realm of tailoring

Row Bespoke Association, launched a campaign for the term to only be allowed to be used for what they see as the bespoke traditions of tailoring. But this was denied. Bespoke Vs. Custom-made Over the years, Bespoke has often been used in place of the word custom-made which does not imply the same meaning. Often select products or services that is made available to a client are termed by companies and manufacturers as Bespoke when originally they would have been custom-crafted for a particular segment of buyers. Many businesses have been accused of using the words

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bespoke and custom built as a marketing tool without actually producing a product worthy of these descriptions. Car manufacturers often provide customers choices when it comes to the designing of the car. But this does not mean the car would be built, in its literal sense, to the specific requirements of the customer. It refers more to the fittings and aesthetic additions in the car. The argument will continue to reign, but the true meaning of Bespoke implies creating a product or service to the exact and unique requirements of the client. And price is not a factor in such instances.


Inspired towards better living ...


PLATINUM CLUB

Personality

IT’S ALL IN THE DETAILING Ultimate in luxury is how Dipesh Depala describes bespoke. A renowned blogger and partner at ImageNation, luxury Brand management and communication consultancy in Dubai, Depala shares his views on the subject of sheer exclusivity

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hen we decided to do a special on Bespoke one name that came to mind instantly was Dipesh Depala’s. The man who has helped take his talented designer wife, Ayesha Depala’s brand across the borders, Dipesh Depala is a powerhouse of talent himself. He along with his partner Ayman Fakoussa started ImageNation, a luxury Brand management and communication consultancy in Dubai which handles the accounts of some of the top brands from around the world. Depala also has own style blog, www.redvelvetnation.com, that gives you the lowdown on some of the classiest dos around the world. A man of impeccable taste, Depala gives the lowdown on Bespoke… What does Bespoke mean to you? Bespoke is the art of made to measure. A personal service providing a detailed and dedicated approach, be it clothing, luggage, interior design, or even travel. It is the ultimate in luxury, and this is reflected in the cost! Are you a person who believes in Bespoke services? Absolutely. I have been indulging in bespoke suits, shirts and shoes for many years. The fit from a bespoke suit, for example, is pure perfection, and if made well, can be as comfortable as wearing shorts and a tshirt! When I put on a bespoke suit, I feel confident that it will sit perfectly, and look impeccable. Indulging in bespoke services for yourself? I have been visiting Savile Row for years, and my favourite place 28

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Bespoke is the art of made to measure. A personal service providing a detailed and dedicated approach, be it clothing, luggage, interior design, or even travel.

to make suits is Ozwald Boateng, because he offers the luxury of bespoke, with a more contemporary flair. I love my Ozwald suits. They make me feel like a million dollars! Louis Vuitton has also created bespoke luggage for me in the past. It looks as good as new till this day! Is customised/tailor-made often replaced with Bespoke? Do you feel the excessive use of such terms is really necessary to get the message across? In fact it is irrelevant. Bespoke customers understand what true bespoke is, and will not be swayed by anything. They are well accustomed to it, and are able to decipher between true bespoke and customised. In an age where everything is just a swipe away, do you feel Bespoke is losing its charm? Absolutely not. Those who subscribe to the bespoke way of life, relish in the luxury of it, and if anything, more and more aspects of people’s lives are being given the bespoke treatment. In a cookie cutter world, people crave a more personal approach, and a bespoke suit, or a specially designed holiday is a very special luxury. If anything, bespoke is becoming a much stronger notion than ever before. Suits, cars, holidays…bespoke is the catchword in many industries. But do you think manufacturers or the creators truly understand the meaning of Bespoke? It really is in the hands of the consumer. People can offer services, but if they do not adhere to bespoke customers high and exacting standards and expectations, those companies are not going to be successful. That is the whole point of bespoke. It is the consumer who commands and the manufacturers must be able to deliver in terms of expertise and service. July 2011

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PLATINUM CLUB

LUXURY

Pioneers of bespoke services, RollsRoyce is renowned for meeting the demands of their discerning clients. The Rolls-Royce Bespoke program is one of the main characteristics that sets the luxury auto manufacturer apart from the rest

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olls-Royce is renowned for crafting exclusive, luxurious and most sought-after vehicles since 1920s. Just as fascinating as the cars is the luxury auto manufacturer’s exclusive Bespoke program. Rolls-Royce’s Bespoke program provides customers the unique opportunity to customise their cars according individual tastes. The program allows customers to make their cars as unique as their fingerprints. Thomas Jefferson, Bespoke Sales Manager said, “The Bespoke program caters to just about every demand of the client. While we have an extensive list of Bespoke options available, we can also make almost all the demands of the client come true.” Jefferson is quick to point out that the demands of clients are met with but never at the risk of compromising the safety measure or technical specifications. Yet, Rolls-Royce Bespoke team has been adept at making the dreams of their customers come true in their automobiles!

The Bespoke team’s creativity has led to the development of individual exterior paint, leather floors, illuminated Spirit of Ecstasy figurines and even a bespoke Hermès roof interior

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The German luxury auto manufacturer has in the past incorporated their clients various demands, which were often unusual. Some of these are: ◆ The Maharaja of Nandagoon, in India had a steering wheel made of elephant tusks for his Rolls-Royce. ◆ The Maharaja of Bharatpur, India, had a Rolls outfitted for tiger hunting with searchlights and wide running boards for the hunters. ◆ Russian leader Vladimir Lenin, who owned several Rolls-Royce cars, and had one equipped with halftracks for getting through the Russian snow. ◆ Media moghul William Randolph Hearst had a bar, table and roll-top desk fitted into the mirrored interior of his Rolls-Royce limousine. ◆ Another customer fitted her Rolls-Royce with a bar, writing desk, gramophone, picnic set, cigar cabinet, wash basin with mirror, towel rack, and soap holder. ◆ Lord Berners, an eccentric English compose, had a clavichord (cross between a piano and a harpsichord) in the back of his Rolls-Royce on which he composed music. ◆ Winston Churchill is believed to have presented King Ibn of Saudi Arabia a Rolls-Royce that had a semi-circular seat for sitting cross-legged, wide running boards for body guards, a siren, searchlight, copper water tank, sterling silver washbasin with drain, alabaster thermos flasks, and cabinet for brushes and combs. These are just a few of the innumerable Bespoke projects catered to by Rolls-Royce. Some of the more popular Bespoke features that can be requested for includes a safe, glovebox cigar humidor and cool box for beverages. The Bespoke team at Goodwood also offers the option of matching the paint or leather colours with that of a client’s sample. An oft-quoted instance is of a lady who wanted her car to be the shade of her car to

The Bespoke program caters to just about every demand of the client. While we have an extensive list of Bespoke options available, we can also make almost all the demands of the client come true

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match her favourite nail polish! There have also been instances when the interior-trim wood veneers were taken from a tree cut down on a customer’s property. The Bespoke team’s creativity has led to the development of individual exterior paint, leather floors, illuminated Spirit of Ecstasy figurines and even a bespoke Hermès roof interior. Luggage and glassware have also been designed at Goodwood to cater to client requirements in the past. Realising the dreams of their customers is the job of the Bespoke team in Goodwood. For this, clients are invited to Goodwood to meet with the team comprising of factory engineers and designers involved in turning


ideas to reality. Rolls-Royce launched a four-person picnic set last year that was created by the Bespoke team. The bespoke picnic set was part of about 100 individualisation features that had been made available to Rolls-Royce customers. Designed by the Bespoke team at Rolls-Royce, the set of dinnerware for four people was encased in a polished aluminum and leather container. Another instance of the Rolls-Royce Bespoke program includes the Bespoke Yas Eagle range for Abu Dhabi which included Rolls Royce’s top models such as the Phantom, Phantom Coupe and Phantom Drophead Coupe. The range was designed especially to celebrate

the Emirate’s first Formula 1 Grand Prix. The special edition vehicles featured the Yas Eagle White/Yas Eagle Blue paint scheme, bespoke interior upholstery made up of Cobalto Blue full natural grain leather and Mugello Red insert accents, bright white dials that made up the instrument cluster, a steering wheel wrapped in Mugello Red leather, Navy Blue boot trim and interior carpeting, special kick plates, a set of 21 inch forged Star alloy wheels and chrome plated exhaust tips. Rolls-Royce Bespoke program is as extensive as the client’s imagination. Jefferson summed it up thus: “We will strive to help you make your Rolls-Royce as unique as you are. You name it, we’ll make it happen.”

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Platinum Club

Trailblazer

Designs that inspire Bespoke Design will offer patrons exotic and luxurious kitchen and bathroom accessories like none other seen in the local market before. Inspired by international trends and designs, the brand new showroom promises new possibilities

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athrooms and kitchens have been revolutionised by the electronic age, where restrooms have become accessible through a touch of a button, electronic kitchen gadgets make life simpler, remote controls for the shower set the time and temperature and the list just goes on. Bespoke Design from Ahmed Mohsin Trading, a brand new concept store promises to offer patrons with the very best in kitchen and bathroom solutions with a touch of exclusivity and modernity in them. Team Crème de la Crème met up with the person responsible for setting up the unique and one-of-a-kind store – Hussain Mohsin. He explains the concept and philosophy of building such a showroom in Oman which is the very first of its nature that visitors will ever experience. Shaping of a dream … “We recently had a soft opening of Bespoke Design but

the official opening will not happen until September 2011. The idea of having such an exclusive store has been floating around for the past two years. We just had one showroom located in Wadi Kabir until now. Although the location is good, we realised it was not easily accessible to lot of people. We wanted to be at a location where there is increasing traffic and demand for products like the ones we have. We decided to go to the people instead of them having to come to us. The whole idea of bespoke was an internal idea and we were very lucky to get a fantastic location right at the centre of Al Khuwair.” Work of inspiration “The idea was to create a showroom unlike anything we have seen before in Oman. I have travelled extensively around the world and seen what is out there. The creativity and ideas that I gathered from various concept stores have been implemented in Bespoke Design. I have envisioned

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this showroom through consultation with my dad because he has the right experience and the knowledge. When you visit the showroom you will realise it is quite different from anything what you might have seen before. It wasn’t built to only sell products but the idea here is to inspire your imagination.” Uniquely Bespoke “Bespoke Design is a culmination of what I have seen and experienced, places I have visited, restaurants that I have been to etc. The showroom has been built with unique ideas which will entice my visitors. I want them to walk in and experience a different world and get inspired by the unique range of products we offer. I don’t want them to walk in to buy products always. They are most welcome to see what we have in store and go back with a memorable experience.” Offering luxury “Every home can be considered bespoke! Some of the designs we sell can be bespoke and bespoke describes the epitome of luxury. “Bespoke Design will house some of the most exclusive and up market brands in kitchen and bathroom accessories.

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Our showroom in Wadi Kabir will also have the same brands but will cater more towards architectural projects, mass projects etc because we do sell a lot of products for individual projects. We are also in the middle of constructing an entire space for showcasing our wide range of tiles. “The idea in this showroom is to concentrate on certain brands and develop those brands. I don’t think it makes sense to have 50 different brands under one roof and have a supermarket at the end of the day. The core idea is to have few really good quality brands and market them to a niche audience. “I believe in first impressions! When people enter this showroom they need to get a great first impression. It will be something like they have never seen before in this country.” Expert advice … “At Bespoke Design we believe in offering something different and unique to our patrons. We have an excellent line up of experts and professionals in the field of kitchen and bathroom accessories who will offer their best services to customers. We will have a showroom manager who has an excessive 20 years of experience working in a prestigious company in Dubai. My other employees also carry


considerable years of experience in kitchen and bathrooms and we are in the process of hiring dedicated Omanis for the showroom.” Response from local market “So far, the response has been excellent, the local market is my market and there is a whole generation of people who are growing up or in the midst of their lives who are getting established. Most of them are in the process of building their dream home. They are more educated and more influenced by designs and brands and they are the ones who are on the constant lookout for quality and difference. Our goal is to provide good quality products to people from this section of the society mainly.” Prestigious projects “We have been very lucky to have supplied kitchen accessories to The Wave and Muriya properties, the largest two projects in the country and the people out there obviously do their due diligence before committing to buy such products. We pride ourselves for being involved in such projects.” Brands that matter “I have six brands until now - Nolte, Keuchen which is German kitchen brand, Grohe which is of course my key brand, Laufen is a Swiss sanitary wear brand. Dombrandt

At Bespoke Design we believe in offering something different and unique to our patrons. We have an excellent line up of experts and professionals in the field of kitchen and bathroom accessories who will offer their best services to customers

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is a German brand and it is an up market brand. We have a shower in here from that brand which is close to R.O 20,000. Teuco is a famous Italian brand that specialises in showers, jacuzzis and hot tubs and lastly Keuco is a German brand specialised in bathroom furniture and accessories. Most of these brands are tried and tested in the market. The response has been great and I see these brands receiving a good response in the future as well.” Keeping up with healthy competition “There is a sense of healthy competition which is wonderful and helps keep us on our toes and keeps our competitors on

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their toes too. But like I mentioned before it is a showroom with a different concept. It is a very new concept in Oman. When you enter the showroom you will see a different world. It has been built to match up the international standards. Some personal touches have been made which makes it our own.” Unique elements “In all our designs inside the showroom there is a touch of Omani element in it. We believe in keeping the local tradition alive through these designs that we have implemented. Patrons have to walk away and remember us in one way or another which will be a highlight for


this showroom.” Philosophy of the showroom “We are talking about a certain kind of lifestyle, a bespoke lifestyle! It is about giving you the choice which I believe is the most important thing we will be focusing on. I am really hoping that the name says it all, it is bespoke and it will allow you to have the bespoke house. I want people to realise that in my showroom, luxury is within reach and it does not have to cost you an arm and a leg. I want it to be the holy grail of quality products, good customer service and inspiration.”

In all our designs inside the showroom there is a touch of Omani element in it. We believe in keeping the local tradition alive through these designs that we have implemented

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Platinum Club

Fashion

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Savile Row is synonymous worldwide with the artistry and craftsmanship of Great British bespoke tailoring. Savile Row Bespoke protects the mysterious art of bespoke tailoring and ensures that the welldressed man will always consider Savile Row his couture home


Bespoke tailoring is the Haute Couture of men’s style and Savile Row has dressed every icon of male elegance from Nelson, Valentino and Astaire to Sinatra, Jagger and Jude Law not to mention crowned heads, statesmen and captains of industry

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avile Row is familiar to anyone who is even faintly familiar with the concept of a bespoke suit. The term bespoke comes from the word bespoken that can be used in a phrase such as “the suit is bespoken for (name of the person)”. In other words, it basically means tailor-made for a specific individual. Bespoke tailoring is the Haute Couture of men’s style and Savile Row has dressed every icon of male elegance from Nelson, Valentino and Astaire to Sinatra, Jagger and Jude Law not to mention crowned heads, statesmen and captains of industry. Located at Central London, Savile Row runs parallel to Regent Street between Conduit Street at the northern end and Vigo Street at the southern. The street is also called ‘golden mile of tailoring’ where customers have included Winston Churchill, Lord Nelson and Napoleon III.

A flashback in time Savile Row was built between 1731 and 1735 as part of the development of the Burlington Estate, and is named after Lady Dorothy Savile, wife of the 3rd Earl of Burlington. In the 1800s, the nobles of the area became increasingly occupied with the thought of elegant attire and to a large extent encouraged the tailors who frequented the area. Henry Poole is known to be the father of Savile Row and this dates back to the time when he opened a second door to his late father’s tailoring operations. In 1969, the Nutters led the modernisation of the street and through the 90s, some famous designers such as Richard James, Ozwald Boateng, and Timothy Everest continued in the same footsteps. In 2006, there were only 19 tailors left in the region and many complained about the increased commercialisation

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of the area and increase in rental/land prices. Thus, the Savile Row Bespoke Association was created to address the problems faced by tailors and to also encourage training, organise events and other initiatives. Tailors on Savile Row One of the oldest tailor shops is ‘Gieves & Hawkes’. It was formed by merger of different businesses, Gieves and Hawkes. Earlier they used to design ready-to-wear uniforms to supply the British Army and the Royal Navy, which is not the case anymore. “Henry Poole & Co.”, another very famous firm established in 1806, has been located in Savile Row since 1982. It offers customers a large choice of luxury cashmere suiting together with all kinds of accessories. Henry Poole is also known for being the first tailor to enter the Japanese market. ‘Stowers Bespoke’, a third famous tailor, is where Lady Diana, Michael Jackson and General Pinochet are said to have bought bespoke suits. The wellknown place ‘Beatles’ Apple Corps’ is located in 3, Savile Row. It was The Beatles’s, Mary Hopkin‘s and Badfinger’s basement. The band also gave a performance on the roof of that place. Other famous tailors include Norton and Sons, Richard and James, Kilgour, Hardy Aimes, Davies and Son, Dege and Skinner and Chester Barrie.

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The masters of perfection The mechanical activity of cutting and assembling a suit, a sports coat, a pair of trousers or a waistcoat is only part of the intensely personal process of becoming well dressed. A Savile Row tailor liberates man from the tyranny of fashion. The act of commissioning a suit is an act of empowerment: the man dictating his needs and wishes, which are then expressed in fabric. Tailoring of the sort practised on Savile Row is where skills operate at such a pitch as to seem almost magical. It is little short of miraculous how a tailor can judge a man and, by taking a couple of dozen measurements, translate each human body into a set of two dimensional paper patterns, which in turn are used to create a three dimensional garment entirely unique to the wearer. During the fittings a man’s uneven shoulders are levelled; the prominent seat is disguised and the pigeon chest appears to disappear; all part of the alchemical process of transforming lengths of inert cloth into a garment that takes on the life of its wearer. Modern manufacturing technology may be able to reproduce a standard piece of clothing perfectly a hundred or even a hundred thousand times. Only a great tailor can create something that is both anatomically correct and entirely sui generis, fitting both the mind and body of its wearer perfectly.


Tailoring of the sort practised on Savile Row is where skills operate at such a pitch as to seem almost magical

Savile Row Bespoke firms should • Provide an expert cloth consultant on the premises • Offer a choice of a least 2000 fabrics to the customer, which may include a range of exclusive cloths • Retain full customer records and order details • Provide first-class after care for garments including sponging, pressing, repairs and button matching

Setting a trend Savile Row (also known as the Row) continues to be a Mecca for men around the world who want the very best of tailoring and it also continues to attract new recruits. Some of these may be ‘old’ recruits, in that they have had long experience in Savile Row before starting their own businesses while others are younger newcomers attracted by its elegance and craftsmanship. Today Savile Row remains the home of a community of skilled craftsmen and associated artisan businesses that thrives and survives in the heart of London right next door to the big brand luxury flagships of Old Bond Street. Savile Row’s tailors continue to create simply the best suits in the world, by hand, using skills that the modern world consider archaic or lost. February July 2011 2011

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PLATINUM CLUB

SHOWCASE

B

erluti Background In 1895, Alessandro Berluti – a cabinetmaker by trade – used his absolute talent for sculpting wood to achieve the perfect balance of volumes. This exceptional mastery earned him recognition at the Universal Exhibition in 1900. Torello inherited from his father a taste for work done to perfection and added his own outrageous love for footwear, seen from the aesthetic point of view with the sensitivity of a sculptor. Talbinio was a cultivated, generous adventurer who travelled the world in search of the most unusual skins to make perfect shoes. For Olga Berluti, what comes first is love of the person. She is very attached to people and seeks only to fulfil their wildest desires. Out of these four generations of bootmaker has developed a unique level of skill, based on one absolute prerequisite – that the wearer should not have sore feet.

Master Crafter

Unique, desirable and custommade shoes are always a stellar investment. Alessandro Berluti’s love for footwear, made him one of the most famous craftsmen of men’s shoes

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The Berluti creator Producing bespoke shoes involves a two-part harmony – the harmony between the individuality of the craftsman making the shoes and the personality of the client ordering them. The people who work at Berluti are first and foremost workers – it is the client who is the artist. The client is at the heart of the creation.


Once again inspired by her important clients, Olga Berluti presents new shapes for the first time in over seven years. With these new classic and audacious collections featuring hand sewn slip stitches and Norwegian welts, Olga Berluti caters to clients yearning for bespoke craftsmanship. She also hopes to attract a younger generation and to introduce them to bespoke refinement. Research rewards After years of research, the latest high-tech materials result in lighter models. Today the shoes are featherweight and bear all the signs of old-fashioned craftsmanship. The ultimate combination of wildness and structure, no tricks, just know-how: the mastery of materials and shapes. Young, classic, lightweight and skilfully sewn. Embroidered Collection For Princes of elegance and master of dress codes who are free thinkers, they are bright and unique., Olga has sculpted an asymmetrical shape. Sophisticated seams, masterful embroidery, and impertinent patinas make these aristocratic shoes stand out on their own.

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At Berluti, every type of skin is possible. “Venezia” leather is usually used, because it takes a beautiful finishing sheen, but it is also possible to use exotic skins such as crocodile and ostrich

technologies while respecting tradition. Norwegian welts do not have to be a constraint due to lighter materials. The shoes are thick and sturdy but incredibly lightweight. They have the past’s feel with today’s youthfulness. The grandfather and grandson walk the same way in the same shoes. The generations bond enjoying light shoes. The language of skin After piercings and scarifications Olga Berluti continues to experiment with the language of skin. She pays homage to Mayan tribal traditions by inserting implants under the leather.

Burnt Leather Collection Camargue ranchers and cow-boys mark their bulls’ hides with a red hot branding iron. During this ritual they wrestle the animal in a very physical and exhausting combat. Holding the bull by its horns, they brand it to identify ownership. Olga Berluti reinterprets this tradition through the burnt leather collection. The animal has surrendered and ceased fighting. The shoe has taken the bull’s place. By highlighting the leather with trompe-l’oeil overstitching, the burns become a poetically stamped surrealist décor. Désir Collection A grandfather wanted to give his grandson shoes like the ones he wore in his youth. These solid, robust Norwegian welt shoes were too heavy for feet used to comfortable trainers. The grandfather told the bootmaker what he wanted. The artisan improved the age-old craft using new

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The “Club Olga II” collection “Gentrified, of course, but slightly roguish, and always poetic” is how Olga defines the members of the Swann Club. They needed “their” clubs – more powerful clubs. That is the vocation behind the Olga II. Its unique shape embodies the firm’s style. These new creations enrich existing collections. The “Dandy” collection “In the nineteenth century, the dandy lived in the midst of dreams and contemplation. He felt that comfort was unadventurous and the world an inconvenience. The dandy of today is more flexible, with a playful attitude to the world, fashion and eras. That kind of dandy is close to my identity.” Olga has designed a pure and timeless collection for him. Excessive and violent. A tribute to great men of elegance. The “Warrior” collection Olga believes that there is a warrior slumbering within each man. The shoe is his final protection in modern times. Olga has translated this idea by creating a “scarified” shoe using scarred leathers in dusky colours of earth and war. A sculptural shoe, reminiscent of African masks, inspired by


After piercings and scarifications Olga Berluti continues to experiment with the language of skin. She pays homage to Mayan tribal traditions by inserting implants under the leather

the scars that mark the faces of tribal princes. The “Piercing” collection “As a court shoe, Olga’s intention was humorous, moody and impertinent. With a point as sharp as wit; as cutting as a sword blade, Olga wanted it to be like a skin with wounds, scars, gashes and piercings: a gangster’s shoe. A shoe that wears its wounds like a badge”. Skins that matter … At Berluti, every type of skin is possible. “Venezia” leather is usually used, because it takes a beautiful finishing sheen, but it is also possible to use exotic skins such as crocodile and ostrich.

Each pair of bespoke shoes is packaged in a personalised venezia scritto leather box in the same colour as the shoe’s patina and is engraved with the client’s name.

Models of time … Any of Berluti’s models can be made for the bespoke trade. The client may draw inspiration from the bespoke collections as readily as from the ready-to-wear models. Indeed highly creative clients may, if they so wish, invent their own model and ask to produce it exclusively for them.

July 2011

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PLATINUM CLUB

Scentsational

Tweeting With Honour

Oman’s first Twinterview was held with the luxury perfume brand Amouage and its fans last month. Crème de la Crème was privy to this unique interview and conducted it along with Christopher Chong, Amouage’s Creative Director who was here to launch the new fragrance, Honour

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hat’s a Twinterview? This was a question posed to us quite regularly when we announced that Crème de la Crème would be facilitating a Twinterview with perfume lovers and fans of Amouage with the Creative Director of the luxury perfume brand, Amouage. A Twinterview is an interview conducted over the immensely popular social media website – Twitter. In an age where information is disseminated just as quickly as it is created, Twitter interviews, or Twinterview as it is referred to, are soon becoming a norm. Fans quiz or tweet with their favourite celebrities who are active on Twitter; many of celebrities even respond to the questions or tweets. Oman held its first Twinterview last month with the launch of Amouage’s new fragrance, Honour at The Chedi Muscat. The Twinterview was conducted by Crème de la Crème during which Amouage’s Creative Director Christopher Chong answered questions posed to him by perfumes and Amouage aficionados. Tweeps, the term used to refer to those who are Twitter users, quizzed Chong on a variety of topics that ranged from the new fragrance Honour to Amouage’s role in empowering women and more. Here are some excerpts from the Twinterview (edited to suit the magazine’s format)…

@Hanoodismum: What or who was your inspiration for Honour? @cchonguk: It is Madame Butterfly and my tribute to motherhood. 48

July 2011


Cognitive Realities featured an interesting amalgamation of some of the most renowned and creative contemporary artists of the optimistic Indian art scene and the works of well-known Omani artists

Christopher Chong, Amouage’s Creative Director with Anne Kurian, Creme de la Creme’s Editor

@TweetAholicMe: What distinguishes Honour from the amazing line of Amouage fragrances? @cchonguk: Honour is very different, especially the women’s. It’s a huge departure for Amouage. It is the first time I have attempted a white floral. @ Sflwrylums: “Is it better to die with honour or to live without honour?” @cchonguk: Whoa! Great question. It is better to die. We like drama and we can create a sequel to the drama. @Sarah_AlAyed: Why was Madam Butterfly your inspiration? @cchonguk: That is one of my favourite operas - it has been a popular story among various cultures. I just took time to develop my own version. @O3mer: Will there be an iPhone app for Honour in the near future? @cchonguk: Amouage has been thinking about it...since we embrace new technology. We also are supporters of social media.

In an age where information is disseminated just as quickly as it is created, Twitter interviews, or Twinterview as it is referred to, are soon becoming a norm

July 2011

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Honour Woman is an eternal bittersweet love story. Honour Man is a eulogy that is a perspective

Notes on Honour, Amouage’s new fragrance

Oman’s luxury perfumery, Amouage’s latest ‘Honour’ fragrances for man and woman unfold the tale of love and betrayal, hope and despair, characterised by Giacomo Puccini’s most heartfelt and evocative masterpiece, Madame Butterfly. Intimate and devoid of spectacle, the fragrances crafted in masterly fashion under the guidance of Amouage Creative Director Christopher Chong, are as rich and commanding as Puccini’s score. Homage to opera’s perennial classics, the fifth installment authored by Chong marks another departure for Amouage and evokes engrossing intrigue and infinite pathos of the final aria “Con Onor Muore” which means, “To Die with Honour”. According to Chong, the fragrances are a presentation of a timeless and universal theme; the dangers of misguided love. Honour Woman is a lavish and sophisticated white floral mélange that captures the tragic predicament of Madame Butterfly; her poetic love and heartbroken sorrow echo eternally in this transcendent fragrance. Each ingredient embraces a plethora of emotion and meaning; sweet Tuberose represents danger; Jasmine, attachment; Gardenia, secret love and Lily of the Valley, purity of heart. A harmoniously rich resin base of Frankincense, Amber and Opoponax injects dimension, depth and complexity. Honour Man resonates with a spicy and woody blend that invokes memories of the past, heightened by conflicting accords of Pink Berry and exuberant Black Pepper. A filial elegy to the memory of Madame Butterfly, notes of Elemi and Geranium in the heart expose an opulent and evocative earthy base of Patchouli, Frankincense, Vetiver and Tonka Beans.

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@TweetAholicMe As the creative director, how does Mr. Chong realise his vision behind creating a fragrance? @cchonguk: I work with very talented people. And it is all a joint effort to realise my concept and vision. @TweetingRicha: What does Amouage as a brand project thru their products? Is it sensuality, playfulness, tradition? @cchonguk: It’s honesty, creativity and integrity! Thank you for that lovely question. @SculptureOfSoul: Any particular challenges in the actual composition of Honour Man and/or Woman? @cchonguk: Yes, the white floral was very difficult to conquer in Honour Woman. Pepper was a very challenging note to use in Honour Man. @TweetingRicha: Since Amouage believes in celebrating real women, do they support any such cause globally or empower women in the ME? @cchonguk: Yes, the white floral was very difficult to conquer in Honour Woman. Pepper was a v challenging note to use in Honour Man. @SculptureOfSoul: How would you describe Honour Man and Woman in 10 words or less each?


Christopher Chong with TRACCS Oman team and Creme de la Creme team

@cchonguk: Honour Woman is an eternal bitter-sweet love story. Honour Man is a eulogy that is a perspective. When quizzed by @JalalAbdullatif about Amouage’s plans to move into other spheres following its entry into leather goods, Chong replied that the brand was considering expanding to lifestyle accessories soon. Chong also mentioned that the USA was turning out to be a promising market and that the brand would be launched in select Bergdorf Goodman stores soon. Amouage’s Creative Director also mentioned that the next fragrance from the luxury brand would be “totally different and shocking.” The Twinterview lasted for almost two hours and proved to be quite an interesting initiative. (Special thanks to Hassan M Al Saleh and Shaza Taher of TRACCS Oman for facilitating the Twinterview.)

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Business & Finance

Advertorial w Real Estate July July 2011 2011

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Advertorial

Save for tomorrow Hanaa Al Hinai, Head of Product Development, National Bank of Oman talks about her background and the various initiatives of the bank and the products that are created especially for the residents of Oman

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ducating Omanis on the benefits of saving is a cause close to Hanaa Al Hinai’s heart. The Head of Product Development at National Bank of Oman, Al Hinai’s expertise lies in financial planning, investment & premier banking. Working for the national bank of the Sultanate offers her right platform to help plan and create products that cater to the requirements of the local’s as well as expatriate client. “I feel people need to learn the value of saving and investing for their and their children’s future. That is one area where a lot of people lack education,” says Al Hinai. National Bank of Oman has been focusing on this aspect and has in the recent past launched various products to help clients invest wisely. Al Hinai, who joined the bank last October, has been working on various products that are

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aimed at this goal. “Himayati (Bancassurance) and Al Kanz are two of our major products that helps towards a safe future,” says Al Hinai. “We are also considering expanding our Bancassurance products in the near future.” Other important products include the National Bank of Oman credit and debit cards and the Gold Savings Account (GSA). Al Hinai studied and worked in Australia for seven years before returning to Oman. She did her degree in Financial Risk Management and masters in Finance while working in Australia for the same period. Al Hinai worked for Westpac Banking Corporation for three years as a financial advisor handling the financial goals and planning for clients as well as various insurance products.


On returning to Oman, Al Hinai worked with HSBC for two and half years as the Head of Premier Banking. Now with National Bank of Oman, Al Hinai’s main job revolves around creating products mostly in the retail arena. “The Al Kanz savings scheme which we are relaunching in July is one of the biggest products for us this year. We want to reward as many customers and their families who have been banking and saving with us,” she explains. Another interesting product from NBO this summer is the Magic Family Moments from NBO Mastercard that provides a great getaway for a family of four to Atlantis in Dubai. Giving an insight into the mode of work within her department, Al Hinai says, “Our research is always on going to find out what the customers needs are. We try to incorporate products or services that would be required by individuals at various stages of their life cycle. We then speak to different departments within the bank and send out proposals for these products or services. My job also entails looking at the risks involved and feasibility of the plan.” It was two and half years of working with an international bank that Al Hinai decided to move to National Bank of Oman. “It was great working with HSBC, especially since it is an international bank, however with NBO we can cater more strategically to the people living and working in Oman. NBO creates products for customers here – both locals and expatriates. Being an Omani, I want to make sure that we have the right products for the right segments in Oman - be it for our Family account holders, female account holders or High Net worth account holders,” says Al Hinai. “Our Dana credit card focuses on today’s women’s lifestyle by offering a range of facilities that are extremely useful to the woman. It allows the lady of the family the options to make her money go further, 60 buy one-get-one-free offers, easy payment plans, an insurance plan that is subsidised and can be paid in installment to mention a few.” She is also a keen advocate of better finance management among women. “There needs to be more training and courses for women to help them learn about finance management. Women need to be trained or informed better on better utilisation of banking facilities. I feel traditionally men have always been the ones in the family to handle the finances so women did not show much interest. But today women hold high positions in various sectors and contribute also to the household finances. Women are also opening up their own businesses and building on their careers. His Majesty Sultan Qaboos has done so much for the women in Oman. There should be more involvement by women in matters of finance. This will also help in spreading information on the importance of investing.”

Summer Specials from NBO National Bank of Oman currently have six promotions designed specifically for the travel period. The NBO Credit Card Summer Promotions aim to encourage customers to spend for their holidays with their NBO Credit and Debit Cards and thereby make maximum use of the enormous benefits offered. The ‘NBO Go with Visa for Credit and Debit Cards’ Promotion is valid from 1st June till 31st August 2011. To be eligible, customers need to use their Visa Credit or Debit Card internationally, which qualifies them to enter the lucky draw to win a free holiday.. The prize for this promotion is a fully paid holiday for two. The second promotion is the ‘NBO Visa Go Thailand’ Promotion. All customers need to do to qualify is spend 500 Baht in Thailand, and avail a chance to win an ‘all expenses paid 30 day holiday’, in Thailand Customers would also be entitled to upto 80% discounts and many other privileges during the Amazing Thailand Grand Sale 2011. Promotion period is valid from 15th June until 15th August 2011. The third NBO Summer Credit Card Promotion is also a travel related promotion. Travel Bookings made online will enable customers to get upto 25% discount on travel fares. All customers need to do is log onto the Cleartrip website with their Visa Credit or Debit Cards, punch in a code, and get instant money back, on ticket bookings. Promotion Period is valid from 1st May – until 31st of July 2011. The fourth NBO Summer Credit Card Promotion is closer to home with NBO MasterCard and The Atlantis Hotel, Dubai. Great unbeatable offers with discounts of upto 40% are offered for hotel bookings, made before 31st July 2011, for the Atlantis Summer offer with NBO MasterCard. The promotion offer is inclusive of one night in a luxurious room and other attractive benefits of value. Stay dates are valid till September 2011. The fifth Promotion is one with Emirates/ NBO and Visa where kids fly for half price and stay play and eat for free. The promotion is valid from 14th May to 30th September. With a choice of over sixty hotels and a whole range of offers on activities this is too good to miss. “The sixth Promotion currently available to our card holders is a discount of upto 35% at Dubai’s most celebrated restaurants Armani Hotel Dubai, Dubai Marina Yacht club, Arabian Ranches, Dubai Polo and Equestrian club, The Palace, Montgomerie, Dubai Marina, Dubai Mall to name a few. The more one dines the more discount one gets. With so many wonderful offers available it would be hard not to have an excellent summer with so much value packed in for NBO Credit and Debit cards holders.

July July 2011 2011

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Business & Finance

Real Estate

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Homes That Matter July 2011

Aqar will operate as a new and specialised real estate developer that is committed to the creation of exciting and highly innovative residential and commercial developments designed to meet the modern lifestyles of today; marketed and sold by Better Homes in Oman

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he luxurious life is something that everyone can attain if we seek quality rather that quantity, decadence rather than frivolity, personal style rather than trendy fashions and a truly fulfilling life instead of being led around by the nose, thereby creating a life of true contentment.� - Anonymous

Luxury living is not just a trend but something that everyone likes to experience in today’s world. Aqar (Al Khonji Real Estate & Development) has launched a brand new luxury residential real estate project for the Omani and GCC residents under the name of RIMAL which will be marketed and sold by Better Homes in Oman. With a plethora of real estate projects being built in the city, the RIMAL properties is perhaps the epitome of luxury that residents can expect.


RIMAL will be one of the largest new developments of its kind in Muscat covering 50,000 square meters. It will provide homeowners with easy access to the new southern expressway and 23rd July Street, making RIMAL one of the most convenient housing developments in Muscat. The residential project was a direct response to the niche need in the market which comes with modern facilities and an affordable infrastructure. The team behind the new company has many years of experience in property development, architecture and the implementation of other projects in the Muscat area and will be led by current Al Khonji Real Estate & Development Chairman Mohamed Al Khonji who will take the joint role of Chairman and CEO of Aqar along with his brother Qaboos Al Khonji who takes the position as Director of Aqar.

RIMAL has been a fantastic leap for us because it has put Better Homes Oman on the map. This is the first major project that we are starting off with. We have had other minor projects like villas and independent homes, but with RIMAL it has spearheaded our services

Above L & R - Glen Meek, General Manager, Better Homes Oman and Mohamed Al Khonji, Chairman & CEO of AQAR

Team Crème de la Crème had the opportunity of meeting the Al Khonji brothers as well as Glen Meek, General Manager of Better Homes Oman who is responsible for marketing the RIMAL properties. In a candid chat, they explain the benefits and future of the partnership between Better Homes and the RIMAL project. Glen Meek explains the role of Better Homes in marketing the RIMAL project. “Better Homes is already a well established firm based in Dubai. It is considered to be one of UAE’s largest realtors in Dubai offering the largest selection of residential and commercial property for sale and lease in the region. Ahmed Al Khonji and Qaboos Al Khonji saw an opportunity in the Omani market and therefore purchased a franchise for Better Homes in Oman. The game plan was to expand Better Homes across Oman.”

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Above - Mohamed Al Khonji with Qaboos Al Khonji, Director of AQAR

“What Better Homes brought to the market place was obviously a great database of a majority of the GCC markets like the commercial markets, residential market and the property management market. It straight away gave us a skill book that would take a number of years to compound it ourselves. The information, expertise, knowhow etc was in place. Since we had all the documentation and template that we needed to adapt for this part of the world, it was fairly easy to have a project of this scale like RIMAL built in the first place. So the whole background and experience from Better Homes in Dubai was brought to Oman.” “We have experts and professionals from Dubai visiting us to offer the knowledge and expertise which works to our benefit as our clients can then have a direct discussion with some of the experts from that particular field. We were really lucky to tap into this at the right time and bring it into this market.”

The project is located in the Bowsher Commercial Centre area, on the Bowsher sand dunes with spectacular views of the mountains, sea and Muscat city skyline. We chose this location because it is central, convenient and has great views

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“RIMAL has been a fantastic leap for us because it has put Better Homes Oman on the map. This is the first major project that we are starting off with. We have had other minor projects like villas and independent homes, but with RIMAL it has spearheaded our services.” “Customer satisfaction is really important to us and the trend that we intend to start is that we should be able to make sure that we have the property available to the right people.” “The real estate market has been looking for a development like RIMAL for some time. It is true that more and more young Omanis and GCC residents want to invest in their own home and until now it has proved difficult to find quality, luxury accommodation at affordable prices. “We have already experienced a great deal of interest in RIMAL from buyers who are impressed with the location, the layouts of the apartments and the quality of the architecture which isn’t surprising considering that it has been designed by Mohamed Al Khonji and his brother Qaboos Al Khonji – who have been able to incorporate their passion for European architecture into this premium new project at the same time as staying true to their Omani heritage.” Mohammed Al Khonji speaks in-depth about the RIMAL project “The project is located in the Bowsher Commercial Centre area, on the Bowsher sand dunes with spectacular views of the mountains, sea and Muscat city skyline. We chose this location because it is central, convenient and has great views.” “The launch of RIMAL is a result of extensive market research where we have identified a gap in the real estate market for quality homes at affordable prices. Omani and GCC residents will be able to purchase a modern, luxury


apartment for reasonable monthly payments which means that more young professional Omanis living in Muscat will have the opportunity to buy their very first home in the heart of the city and investors will enjoy a healthy return on their investment.” “RIMAL has 254 apartments consisting of 1, 2 and 3 bedroom homes as well as 3 and 4 bedroom duplex apartments that come together with a maid’s room. But the majority of the apartments we have for sale are one and two bedroom making up over 80 per cent of all the homes available. A total of 45 per cent are 1 bedroom apartments and 38 per cent are two bedroom. As well as

this the development provides 2 private gyms for men and women, 2 swimming pools, a shopping mall that will cater primarily for the needs of the residents, restaurants, 3 levels of underground parking and climate controlled corridors.” “Al Binaa Construction which is part of Al Khonji Holding group is responsible for the construction of this property and Srata Global will be the facilities management company responsible for RIMAL. The other companies involved in the mortgage lending services are BankMuscat, Oman Arab Bank and Bank Sohar who will be supporting potential RIMAL homeowners with competitive mortgage products and services.” Caption caption caption

We have experts and professionals from Dubai visiting us to offer the knowledge and expertise which works to our benefit as our clients can then have a direct discussion with some of the experts from that particular field

July 2011

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Take pride in your possession!

The Porsche Club Oman has something to offer all its members whether their interests lie in competition, performance & excellence in cars, socializing or simply enjoying the club's magazines & website. Members can enjoy unlimited beneďŹ ts that are in store for them! Join the crème of the club to be part of a celebration of a different kind!

www.porschecluboman.com


Automobilia

Luxe Wheels w First Look July July 2011 2011

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AUTOMOBILIA

Luxe Wheels

In a class of its own The third-generation Mercedes-Benz M-Class brings about a new dimension in the SUV world. The luxury auto maker brings together the strong off-road heritage with the ambience of a luxury premium saloon in its latest offering

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tyle, class and impeccable engineering are synonymous with Mercedes-Benz. The luxury auto manufacturer has created some of the most desirable cars in the world and continues to keep the legacy strong. The new raises the bar in the SUV world with its leadingedge automotive technology. The new M-Class boasts optimum energy efficiency, leading standards of passive safety, outstanding ride comfort combined with superb driving dynamics, as well as a completely revamped interior design offering excellent ergonomics among its key strengths. The low fuel consumption and exemplary emissions figures make impressive reading – on average, the entire model range burns 25 percent less fuel than the predecessor. Never before has Mercedes-Benz succeeded in cutting fuel consumption by such a huge margin with an SUV model change. An ultramodern engine line-up, a class-beating Cd value of 0.32, extensive BlueEFFICIENCY measures, as well as new development tools such as the “energy-


In line with the Mercedes-Benz brand philosophy, the new M-Class represents the embodiment of the Mercedes-Benz holistic safety concept of Real Life Safety, which is derived from what happens in a real accident situation

transparent vehicle” all play their part in delivering the good energy efficiency figures. The ML 250 BlueTEC 4MATIC is particularly outstanding in this respect: it is 28 percent more economical than its predecessor, consumes just 6.0 l per 100 km on the NEDC driving cycle (158 g CO2/km) and can cover as much as 1500 kilometres on a single tank of fuel. In line with the Mercedes-Benz brand philosophy, the new M-Class represents the embodiment of the MercedesBenz holistic safety concept of Real Life Safety, which is derived from what happens in a real accident situation. In combination with the front and rear deformation zones, the high-strength passenger cell of the M-Class provides a highly effective foundation for the occupant protection systems. Both active safety and driver-fitness safety in the new M-Class are further improved by assistance systems that will already be familiar, primarily from the S-Class and E-Class. All models in the new M-Class range offer excellent comfort and dynamic handling as standard – both on the

road and away from the tarmac. Besides the steel suspension with selective damping, there are also some new chassis developments and innovative dynamic handling control systems available, which are designed to make driving the new premium SUV an even more effortlessly superior experience. These include the AIRMATIC air suspension with Adaptive Damping System (ADS), the ACTIVE CURVE SYSTEM for active roll stabilisation and the ON&OFFROAD package with six driving modes. A comprehensive package of measures has also been included to ensure that the M-Class is at the forefront of its segment for acoustic and vibration comfort too. The third generation of the highly coveted Mercedes-Benz M-Class SUV combines the best of both worlds, boasting a strong off-road heritage at the same time as making its passengers feel as if they are travelling in a luxury premium saloon. Ground aluminium or exquisite woods as well as the finely detailed switches and trim highlights blend with electrifying surfaces and powerful, harmonious lines to create a high-class interior ambience and a tremendous

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sense of wellbeing for both the driver and passengers. The immediately visible design concept of the interior combines an authentic SUV experience with the sense of wellbeing of a high-quality Mercedes-Benz saloon. While an expressive dome shape embodies the power of an SUV, the gently sloping dashboard in the front passenger area affords an outstanding sense of space, thereby highlighting the vehicle’s suitability for long journeys. The evolution of the dashboard in Mercedes-Benz off-road vehicles, from the early days of the G-Class through to today’s new M-Class, makes it clear how much aspects of comfort and wellbeing have now come to the fore: In the G model dating from 1979, square-edged shapes defined the flat dashboard. The angular instrument panel was laid on top of this, while the dashboard console, also angular in shape, and the glove compartment area were hung beneath. As if pieced together from modular sections, the individual elements reflected the clear look of a commercial vehicle. Their simple practicality dispensed with any embellishments, instead giving off an air of rustic charm with a rather metallic-like effect. At the time, this was totally appropriate for an off road vehicle. The dashboard in the first generation M-Class dating from 1998 was also primarily functional in nature, and made only tentative concessions to a design based around comfort. Nevertheless, the first hints of the more comfortable and friendlier interior design to be found in saloons were noticeable. Curves and sweeping lines helped to avoid an impression of austerity. Trim elements were not often incorporated into the sober visual design, however, and functionality continued to dominate. The design of the instrument panel in the new M-Class is completely on a par with its counterparts found in luxuryclass saloons: modern, friendly, equipped with high-quality materials and stylishly designed. At the same time, matching details reflect the superior character of a premium SUV. The 2011 Mercedes-Benz M-Class packs in quite a punch with a top class cabin, superior construction and the Mercedes-Benz touch. We can’t wait for this Merc baby to reach our shores!

The new Mercedes-Benz M-Class raises the bar in the SUV world with its leading-edge automotive technology

July 2011

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AUTOMOBILIA

The aweinspiring Panamera

FIRST LOOK

The new Porsche Panamera 4S is an example of the Porsche Intelligent Performance philosophy – more power on less fuel, increased efficiency and lower CO2 emissions

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he Porsche Panamera 4S isn’t easy to classify! Like all Porsches, the Panamera 4 combine economy with the sporting performance so typical of the brand, giving the driver the choice of optimised performance and consistent efficiency at any time. Pressing the Sport or Sport Plus button, the driver is able to activate all the relevant systems in the car from optimum fuel economy to high or maximum performance. The range of optional Sports Chrono Packages is the same as the packages for the V8 models. The combination of superior efficiency and equally superior performance at such a high level requires more than sophisticated drive concepts alone. This is precisely why the Porsche Intelligent Performance philosophy in the Panamera models is based upon consistent lightweight technology, with the axles, doors, hood, front fenders and tailgate all made of aluminum to reduce weight to a minimum. The V6 engine is about 66 lbs. lighter than the V8 in the Panamera S and 4S, which contributes to the low overall curb weight of just 3,880 lbs. (1,760 kg) for the Panamera with the PDK transmission. An individual touch With their proportions so typical of a Porsche, all Panamera models stand out among others in the segment, and this of course applies to the Panamera 4. Yet there are some visual differences from the V8 models. The chrome side window surrounds found on the V8 models come in matte black on the Panamera 4. The dual exhaust has single oval tips in brushed stainless steel rather than the dual round tips found on the V8 models. And both come standard with 18inch light-alloy five-spoke wheels and black brake calipers. The 3.6-liter six-cylinder engine in the Panamera 4 is a genuine Porsche engine. Derived from the V8 powering the Panamera S and Panamera 4S, the new V6 was designed together with the V8 and developed for production in just 49 months. It therefore boasts all the technical refinements and features also offered in the V8, including Direct Fuel Injection (DFI), infinitely variable intake camshaft adjustment with variable valve lift (VarioCam Plus), an on-demand oil pump, water cooling with

thermal management, a variable intake manifold, as well as integrated dry sump lubrication with two-stage extraction of oil and, in conjunction with PDK, an Auto Start Stop function. Performance redefined Power and performance in the top-end of the Panamera lineup comes courtesy of its direct fuel injection engines, producing 400 hp in the Panamera 4S. A standard Porsche PDK gearbox, which drives the rear wheels in the all four wheels on 4S, swaps cogs with no interruption in power. Both features, however, are major contributors to overall fuel efficiency; efficient combustion, the Auto Start Stop function and seven seamlessly shifted gears with a supertall seventh gear for cruising produce some of the best economy numbers and lowest CO2 emissions in the Panamera sedan’s competing class. The Panamera 4S also features a 400 hp 4.8-liter V8. The standard PDK is combined with Porsche Traction Management (PTM) for innovative, active all-wheel drive. Benefiting from the supreme traction of PTM, the Panamera 4S accelerates from zero to 60 mph in just 4.8 seconds and has a top test-track speed of 175 mph. EPA figures are 16 mpg city/24 mpg highway (19 mpg combined), as well. At 55.8 inches high and 76 inches wide (1.42 by 1.93 meters), the Panamera is lower, wider and more aggressive

With its compact overall length and short overhangs, low body height but wide and muscular flanks, the proportions of the Panamera clearly speak the classic Porsche design language

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The Panamera 4S also features a 400 hp 4.8-liter V8. The standard PDK is combined with Porsche Traction Management (PTM) for innovative, active all-wheel drive

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than its competitors thanks to its thoroughbred sportscar DNA. In fact, the relationship of its height and width is even more aggressive than the 911 Carrera. With its unique interpretation of classic four-door design and the advantages of its variable space concept, Porsche’s latest model has a truly unmistakable appearance and defines a new segment in the premium market. With its compact overall length and short overhangs, low body height but wide and muscular flanks, the proportions of the Panamera clearly speak the classic Porsche design language. While reflecting a philosophy refined throughout decades on the 911 Carrera and successfully applied also on the Boxster, Cayman, and Cayenne, the Panamera incorporates and reinterprets numerous classic Porsche themes, offering a dynamic and powerful look despite the very generous interior space. Look that kills From the front, Panamera is clearly recognisable as a genuine Porsche, bearing strong resemblance to its siblings. With


Power and performance in the top-end of the Panamera lineup comes courtesy of its direct fuel injection engines, producing 400 hp in the Panamera 4S

a low air intake instead of a traditional grille, powerfully curved front fenders that rise above a low hood creating the “topography” of a sports car and its characteristic headlights, the Panamera clearly has the face of a Porsche. The design feature that identifies the Panamera as a Porsche, however, is the roofline, with its curving contour flowing softly to the tail section. Together with the passenger compartment, which tapers at the rear, the sweeping roof creates the special combination of lines so characteristic of Porsche, flowing in a muscular and contoured sweep into the rounded rear end. A comparatively compact length of 195.6 inches or just under five meters contributes to the car’s extremely dynamic appearance, while small roof spoilers front and rear and a large undertray cover serve to

optimize the car’s aerodynamic qualities. From the rear, the Panamera is immediately recognizable as a Porsche. Rear LED lights with individual light chambers taking up the side-line of the car and horizontal graphics that emphasize the Gran Turismo’s width at night help ensure this impression. A sporty affair All Panamera models come standard with a Sports button to provide a more sporty engine setup and accelerator control map. On models with Porsche Active Suspension Management (PASM), adaptive air suspension and Porsche Dynamic Chassis Control (PDCC), the suspension set-up is even more sporting and dynamic.

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A non-profit organization offering a wide range of high-quality and exclusive handcrafted products interpreting the country’s history and culture. Bring home the essence of Oman’s rich heritage from a range of classy yet traditional products and at the same time turn your shopping passion into a cause by helping our craftspeople and artists. The Gallery works closely with artisans from the province and features products that are designed by them.

Jawharat A' Shati Complex Next to Muscat Intercontinental Hotel Tel. 24696974


Art & Design

Canvas w Hues w Advertorial July July 2011 2011

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ART & DESIGN

CANVAS

Radhika Hamlai

Mariyam Al Zadjali

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When Art Speaks for Itself

Cognitive realities - an exhibition of contemporary artworks was showcased last month at the Indian Embassy in Oman to honour Indian and Omani artists for their unique artworks. A Crème de la Crème report


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t a time when art is witnessing a tremendous growth in Oman, Cognitive Realities showcased the true talents of some of those artists who are reason behind Oman’s rich art culture as well as some contemporary Indian artists. The exhibition was presented and brought to Oman by Art Select, Dubai and organised under the aegis of His Excellency Anil Wadhwa, Indian Ambassador to the Sultanate of Oman. Inaugurated by Hussain Jawad, Chairman W J Towell & Co. LLC, the exhibition honoured artworks by well-known names from India: Arya Choudhuri, Azizur Rehman Shah, B Rabha, Gopi Gajwani, Gourav Bhattacharya, Kanchan Chander, Laxma Gaud, Manisha Gawade, Maya Burman, Mazarine Memon, Rini Dhuma, Seemita Roy, Saurav Bhattachrya, Suhas Roy, Satadru Sovan, Tushar Pradhan, Thota Vaikuntham, Vinod Sharma, and from Oman: Anwar Sonya, Mariyam Al Zadjali and Radhika Hamlai.

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Cognitive Realities featured an interesting amalgamation of some of the most renowned and creative contemporary artists of the optimistic Indian art scene and the works of wellknown Omani artists

Pioneering artists Cognitive Realities featured an interesting amalgamation of some of the most renowned and creative contemporary artists of the optimistic Indian art scene and the works of well-known Omani artists. They have made their presence felt at the international level and are recognised as the harbingers of growth and transformation. The exhibits featured in the show are significant for their exploration of capturing images and turning them into inspired manifestations that pulsate in no uncertain way, “Indian art has steadily gained international recognition and I am proud to be patronising a show of this caliber that will act as a catalyst in furthering India’s art, culture and heritage to the world and is certain to become a mainstay on Oman’s growing arts and cultural

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calendar,” said Anil Wadhwa, Ambassador of India to the Sultanate of Oman. Unique pieces of art The show featured abstracts, expressionism, decorative works, and landscapes in a variety of sizes which were carefully selected by Art Select. A cut above the rest Hosting high calibre exhibitions together with providing a platform for emerging artists has given Art Select a definite edge in making art more accessible, thereby strengthening its association with clients from various cities including Dubai, Muscat, London and Bahrain. The art exhibited ranges from the masters to emerging talent.

The show featured abstracts, expressionism, decorative works, and landscapes in a variety of sizes which were carefully selected by Art Select

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ART & DESIGN

Hues

Colour buzz

Wondering what the trends and technology in paints today? N Balachandran, Chief Operating Officer, Sadolin Paints Oman talks about paints for homes and more

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olour therapists and home décor experts often suggest choosing colours that are often textbook prescribed. Blue because it’s soothing, green because it enlivens and yellow to lift the mood. But should everyone turn to the shame shades for their homes? N Balachandran, Chief Operating Officer, Sadolin Paints Oman, has a different opinion. According to Balachandran, colours should be chosen according to a person’s or family’s likes rather than what somebody else prefers. He shares more interesting and informative vignettes on colours and paints in this freewheeling interview… How important are colours in our lives these days? Colour plays an important role in the world in which we live. Colours can influence thinking, change actions and cause reactions. Choice of colours is an entirely personal matter – one should choose the colours one likes. For example, blue may be a soothing colour only if you like it. If ones preference is green, then the person will find green soothing. Simply put, colour is an emotional choice and always choose the colour you like and not because someone else likes them. After all we live in a colourful world and we all appreciate most of the natural colours as we see it. Forget colour psychology – colour your home the way you want it.

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Choose the colours the same way you chose your dress combination. Use colours which will make you feel happy and forget about the rest

How have paints evolved over the years? Even today architectural paints are quite simple. Paints for decorative purposes (homes and buildings) have evolved more from a manufacturing point of view. Previously the paint industry used to make colours in the factory. Today most of the paint companies manufacture bases to which tinters are added to create a shade at the point of sale. The most significant change in the paint industry has been the incorporation of health and safety standards for the manufacturer, factory personnel, applicators and consumers. New European regulations restrict use of any harmful chemicals and also have forced paint manufacturers to produce environmental friendly paints with low VOC (Volatile Organic Compounds). Sadolin brings to the market the very latest of AkzoNobel technology and now markets only low VOC water based products in the market. What are the different types of paints available these days? All paints must meet 3 conditions 1. It should protect the substrate. 2. It should be aesthetically pleasing. 3. It should have a defined life. Paints are formulated based on the usage – coatings required for white household goods are very different from the ones used for sea faring vessels. Similarly, the qualities required for interior wall paints are different from exterior wall paints. The former will be formulated for perfect finish and healthy living (no smell). The latter is formulated for durability. The chemistry required for both are quite different.

Completely integrated with the car’s electronic dynamic control systems, the four-wheel drive technology delivers record levels of performance on all terrains and in all conditions via continuous and intelligent predictive torque distribution to all four wheels

What are the current trends? Decorative or architectural paints are now moving towards giving customers an opportunity to select and decide on a colour combination. It is easy when a customer wants to use only a single colour. All colours are good – but it is difficult for most individuals to decide on colour combinations for their individual homes. Sadolin recognises the difficulty that a customer faces in choosing a colour combination. First we made our coloriser available freely on our website which enables a customer to save the file in their home computers, scan the room pictures and try out colour combinations. Sadolin also recently introduced trendy colors shade card, wherein different colour combinations are given in the shade card for ease of selection. The idea is not to confuse consumers with technology and colours. Sadolin recognizes that consumers have a very wide range of colours to choose from. Our primary task is to help them make their choices and coming out with trendy colour shade card in one such initiative. In the end, if the consumer finds that an interior paint does not have the desired finish or the exterior did not have the expected durability, they are not going to patronize that company again. What are the innovations and novelties in the world of paints now? It’s all colours now combined with finishes which are healthy for both the applicators and the people living in the house. Since June 2006, Sadolin has been marketing only low odour and environmental friendly paints – the only company to do so. Even the tinters used for making colours July 2011

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Simply put, colour is an emotional choice and always choose the colour you like and not because someone else likes them

at the point of sale is solvent free. This is not a novelty that a consumer sees, but benefits from, as these paints decorates a room in a healthy manner. As of date, Sadolin is the only company which markets water based interior effect finishes and it is marketed at affordable prices. In essence, making high quality paints which meet international health and safety standards and selling to customer are comparable/ competitive prices cannot be done without being technologically innovative. How can paints be used innovatively in homes? We simply say, go ahead and use a colour that you like! Take care to see that the colours chosen either complement or contrast with each other. This should come naturally to all women. Choose the colours the same way you chose your dress combination. Use colours which will make you

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feel happy and forget about the rest. In a living home, take a more democratic approach, check personal preferences of the home team and like all women do, make the man pay for it! After the work is done, just proclaim, “It’s my style”. There can be none better than that anywhere and the only one which makes you feel good. Can paints help in creating unique interiors in homes? What makes the home unique is YOU and not the paints or colours. They only add a bit of glamour. Use all collaterals that are given by a paint company – colour choices, colour combinations, colouring software like Coloriser which can be freely downloaded from Sadolin website www. sadolinoman.com. Study the choices available and do what you think is best to make your own home comfortable, lively and happy.


Advertorial

Aesthetic living A

lulife is a revolution in aluminium, a material created to adorn any surface. It blends within any material creating unique emotions without foregoing sustainability. Experiencing emotions means letting them breathe, and this can be done by creating warm spaces which protect feelings. Out -of-the-ordinary spaces allow new thoughts to be shaped and Alulife makes this possible. Alulife is a new way of feeling space where daring environments bring together different styles and periods. Alulife is the fruit of long industrial research implemented for the purpose of enriching and improving the appearance of aluminium. Using various types of processing, a very distinctive surface is obtained. The texture is very similar to that of natural materials, shimmering under the light and creating reflections which are full of atmosphere, so that this lightest of metals is bestowed with a wealth of nuances it never had before. Alulife surface tiles are made of 100% recycled aluminium. Its performance characteristics contain the unique properties of aluminium: Lightness, resistance, recyclability, suitability for countless uses such as surface cladding, flooring, and furniture design, to name a few. They challenge the users’ imagination and can be applied both indoors and outdoors. They are very malleable, non slippery, easy to maintain and extremely hygienic. The special surface treatment, patented worldwide, gives something extra to products and makes them unique. Colouring and different finishes transform the bright reflections of Alulife into modern art: emotional living. The sensations transmitted by Alulife aluminium sheets are the result of extensive experimentation in aesthetics inspired by innovation. The end result creates a protagonist that is unique of its kind for modern day living. Alulife interprets the outstanding features of this refined, environmentally sustainable material in all living areas, be it within the home or in urban contexts. Alulife maintains links with tradition thanks to its thoroughbred all-Italian quality and research. In the light, the complex, shimmering texture of Alulife surfaces reveals the secret of what makes it so exclusive: a combination of luxury and the product’s intrinsic nature, always with the greatest attention to materials, details and functionality. The bright, compact nuances obtained through the anodic oxidation process are those found in nature and its elements, as well as resulting from elaborate combinations which create cutting-edge products. Aluminium is resistant, light and exceptionally easy to process. It is completely recyclable both pre- and post–consumption, making Alulife surfaces suitable for any purpose. From solutions for indoor and outdoor areas to jewellery and ornamental objects, architects and designers alike can interpret Alulife formats and colours creatively, highlighting its extreme versatility and decorative effects. For more details contact: Ahmed Mohsin Trading , 99379913, 24816621 July 2011

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THE INDIAN CONNECTION... Savour our delectable range of Indian delicacies that will leave your taste buds enticed!

CBD Main Street, Next to NBO Head OfďŹ ce. Reservation: 24781901 97015530


Gourmet & Hospitality

Culinaire w Dining July July 2011 2011

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GOURMET & HOSPITALITY

Culinaire

Delights

Following the success of the Swiss food festival held last year, Grand Hyatt Muscat organised a Swiss Week this year too. Renowned chef Heinz Rufibach from Zermatt was flown in especially for the event

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witzerland remains one of our all-time favourite destinations; so much so that going back the same city more than once is a pleasure, even on work. So when we heard about the Swiss Week that was being held at the Grand Hyatt Muscat, we lost no time in heading to enjoy the Swiss ambience in Muscat. The hotel had organised a Swiss food festival last year that was well-received by patrons and this year too was no exception. The Swiss Week was warmly received by the hotel guests and diners alike. This year, Grand Hyatt Muscat topped their act by flying in a renowned Folklore music troupe to perform at Mokha CafÊ where the food festival was held. The Swiss week was supported by Zermatt Tourism, Swiss Airlines, acclaimed chef, Heinz Rufibach from Zermatt and Grand Hyatt’s Swiss executive chef, Marin Leuthard. Swiss food takes its influence from three regions France, Italy and Germany. The cuisine relies a lot on fresh produce as well as meats. Cheeses are also an integral part of the Swiss cuisine. In fact, at the food festival in Grand

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Swiss food takes its influence from three regions - France, Italy and Germany. The cuisine relies a lot on fresh produce as well as meats

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Hyatt Muscat, the variety of cheeses was remarkable. Lending his expertise to the Swiss Week at Mokha Café was Heinz Rufibach, the star chef from Zermatt who has also prepared delicacies for First and Business Class travellers of SWISS Air. He along with Chef Leuthard presented a tantalising variety of dishes every evening that included starters, main courses and a staggering array of desserts. Among some of the specialities that were served was the Raclette, the melting cheese. Before serving the cheese is held under the heat and thus leads to its boiling on top. This is this poured onto a plate and served with select fresh vegetables. Raclette is an authentic Swiss speciality that is also an old farmer’s dish. Besides Raclette, the fare included other specialities like Veal zurichoise with roesti, Risotto ticinese, Wurstkaese salad, Bresaola and sausages. Heartwarming and delicious, the food was just as you would have it back in Switzerland. Credit must be given to Grand Hyatt Muscat team for sourcing the most authentic ingredients for the food fest to ensure that the guests were treated to original Swiss specialties. The desserts included Toblerone mousse as well as an extra large bar of Toblerone, Zuger Kirsch Torte and many other truly decadent offerings. The hotel enlivened the Swiss Week for guests by bringing the Swiss Folklore Music Group to perform at the restaurant. Franz Keller, a renowned musician regaled guests with his renditions on the famed Swiss musical instrument – Alphorn. The trio, which included Toni Fuchs and Reto Fuchs entertained the guests with their performances every evening adding to the ambience of the Swiss Week.


Culina ry crea tion s tha t will make you happy!

1st. Floor, Jawharat A’Shati Complex 2469 2486 9661 2020 Open 8am to 10pm daily


GOURMET & HOSPITALITY

Dining

An Arty Affair

Good food, evocative art and an ambience to boot. Kurkum restaurant holds a lot of promise for future artists in Oman as well as offering patrons a selection of exquisitely prepared gourmet food 86

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uaint yet resplendent, Kurkum restaurant has achieved considerable appreciation from food aficionados in Oman from the time it was launched last year. It has taken many by surprise with its unique selection of food and artistic ambience. Now after a year’s success in the gourmet food scene in Oman and keeping up with its reputation, Kurkum strives to offer more surprises to their patrons. Murtadha Al Lawati, Manager at Ghalya’s Museum of Modern Art gives an inside info of their unique initiative with Kurkum; he discusses how both will partner together to promote art and gourmet cuisine in the city. A unique initiative “We are currently in the process of launching an independent division under Ghalya’s Museum of Modern Art where we will be working as agents to promote Omani as well as expatriate artists residing within Oman. Our website will have a list of those artists who come and register with us. It will be like a directory of artists and anybody could log on to the website and have direct access to these artists.” “We believe that this move will take Omani art to another level as people who log on to our website from countries abroad will also get to know what talent we have here in Oman. This facility could be very useful for collectors who are on a constant search for good and quality art.”

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Kurkum will play a very important role in this as every month we will be showcasing artworks of various artists. The idea is to help artists showcase their talent at a place where patrons can enjoy good food and at the same time appreciate art

Showcasing talent “Kurkum will play a very important role in this as every month we will be showcasing artworks of various artists. The idea is to help artists showcase their talent at a place where patrons can enjoy good food and at the same time appreciate art. In the month of March we showcased Alia Al Farsi’s art, in April we dedicated the restaurant to Radhika’s art. In May and June we had a Sudanese artist called Abdul Wahad and Sri Lankan artist called Roshani Rajapaksha respectively. We encourage and welcome artists from all walks of life to come and showcase their talent. This is just a beginning of a trend which I hope will go a long way in building a strong network of artists in the future.” Where artists come together This whole idea of doing something like this is to create an entire database of professional and amateur artists. Even people with passion and flair for art will be included in our database; all of them will then be under one banner, which is the Ghalya’s Museum of Modern Art gallery. Future Ready “Our aim is not towards promoting Omani artists only; we want to give the expats a chance too. Though, with the launch of the agency we will expect a certain level of quality from the artists who register with us. If amateurs want to be part of this network, they are more than welcome to do so but only after getting themselves registered with an art club in the place they reside or Omani Society for Fines arts for Omanis and expats residing in Oman to authenticate their work of art. International artists too will be able to register with us, all they need to do is log onto our website and get themselves registered. There will be opportunities where we will invite them to our country and have their art showcased at Kurkum too.” Offering exclusivity “Since we have a lot of foreign guests visiting Kurkum, we always strive to offer something different and unique to them. Having different forms of art displayed here at the restaurant changes the whole ambience, making it look different and unique each and every month.”

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Food for thought “Kurkum has gained considerable reputation in the past one year from the time it was launched. Our policy regarding change of menu is that we will keep having the same dishes on the menu and add couple of new dishes every year.” “The Biryani served here will become more festive as we will add more ingredients to it like apricots, dry fruits etc to make it exotic in taste and presentation. The chocolate cakes are made with chocolate that is made in our own kitchen. Like we mentioned earlier, we don’t buy any ingredient from the market. We ground our own spices to maintain the uniqueness in the food we serve. Similarly, the chocolate, cream, butter etc used in the cakes are all home made. Lastly since Oman is a coastal region, we thought of introducing lobster which will be one of the highlights in our existing menu.”

Murtadha Al Lawati, Manager, Ghalya’s Museum of Modern Art

Since we have a lot of foreign guests visiting Kurkum, we always strive to offer something different and unique to them

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Travel & Lifestyle

Destination w Retreat w Escape w High Seas w Lounge July July 2011 2011

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Travel & Lifestyle

Shop till you drop

Destination

From Hong Kong’s skyscraper malls and cavernous New York department stores to the enchanting and charming old-world style bazaars and souks of Istanbul and Marrakech, today’s temples of shopping span the globe. Whether you live to shop or love to shop, we have identified some of the world’s best spots for all kinds of shopping and for everyone. So, fashionistas and shopaholics have your wallets ready and your credit cards poised. We are heading out to some of the top shopping destinations of the world! Get set to shop!

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Marrakech and Fez Souks, Morocco Shopping in Morocco is a unique experience. Unlike the western world’s retail shops, the Morocco shopping trip usually involves visiting an old medina in one of the cities like Fez or Marrakech where there are various souks. In Marrakech, the heart of the shopping experience happens at the Djemaa El Fna. In this square there are performers and lots of sights from snake charmers and lots of fresh orange juice stalls offering tasty orange juice. Behind the square lies the souk, with miles of twisting walkways, where you can find a wide array of goods. Let yourself get lost in the labyrinth of narrow streets in the souks of Marrakech, which has an astonishing selection of tapestries, jewellery and copper. One of the greatest souk experiences is to visit a carpet seller or rug merchant. The Berber carpets are the most famous type of carpet in Morocco usually handmade, with naturally dyed wool in many colors. Fez carpets are densely knotted, of excellent quality, with extremely intricate patterns. Kilims, beautiful rugs made from wool or silk, make for great wall hangings. Fez is also home to an extensive tannery and the leather produced in this tannery is one of the finest. Another great shopping experience in the souk is the dress shop. ‘Kaftans’ (traditional women’s dress) and the ‘djellaba’ (a long man’s garment with a deep hood) are available in different styles. Don’t forget to buy the Moroccan spices. Every medina has a few spice shops where you can see and smell the variety. Overall, shopping in Morocco can be an overwhelming

experience because there are so many beautiful items available. The colors, smells and salesmen can have a hypnotising affect on the unprepared. Istanbul, Turkey Old, new, exotic, mundane, antique, kitsch —shopping in Istanbul is all these things and more! A 15-minute walk from the Aya Sofya/Blue Mosque area, the Grand Bazaar in Istanbul is one of the largest covered markets in the world with 60 streets and 5,000 shops, attracting thousands of visitors daily. The complex houses two mosques, four fountains, two hamams, and several cafés and restaurants. It is well known for its jewellery, hand-painted ceramics, carpets, embroideries,

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In addition to the exquisite products artfully hand-made and presented, designed cakes to suit every need aesigned corporate gifts to suit all clientele.

spices and antique shops. Turkish evil eye beads are hung in every shop. Worn for good luck and kept as a decoration in the house, these are believed to keep away the ‘bad spirits’. A leisurely afternoon spent exploring the bazaar, sitting in one of the cafés and watching the crowds pass by, and bargaining for purchases is one of the best ways to recapture the romantic atmosphere of old Istanbul and satiate your hunger for shopping! Another enchanting bazaar filling you with the fragrance of the exotic East is the Egyptian (Spice) Bazaar at the southern end of the Galata Bridge. Spices, dried fruits, nuts and seeds, lokum (Turkish Delight) and other edibles fill most of the shops their aroma wafting onto the streets of Istanbul. Ortaköy, located on the European Bank of the Bosphorus, is another hotspot buzzing with activity. It is among Istanbul’s coolest, most artsy neighborhoods, with trendy boutiques, atmospheric cafes and bistros, and crowds of young, sophisticated residents and visitors. Visit Istanbul to experience how East meets West with its old-world charm and modern outlook. 94

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Los Angeles, USA The stores spanning 3 city blocks hold more wealth and fine stores than most small countries. Yes, we are talking about the Rodeo Drive in Beverly Hills, California, the epicentre of luxury fashion. It is the street on which Julia Roberts had her shopping spree in “Pretty Woman.” It has all the imaginable names; Tiffany & Co., Cartier, Chanel, Gucci, Versace, Louis Vuitton, Ralph Lauren, Jimmy Choo, Prada, Armani, Dolce and Gabbana, Montblanc and Barney’s . The bustling shopping complex, Hollywood and Highland is located right in the heart of Hollywood on Hollywood Blvd. Occupying nearly two whole blocks, Hollywood & Highland comprises of 75 shops and restaurants, a movie theatre, a nightclub, 65,000 square feet of gathering spaces, the Renaissance Hollywood Hotel, TV broadcast studios and last but not least, the famous Kodak Theatre. From the complex courtyard’s centre, you can get stunning views of the legendary Hollywood sign and the Hollywood Hills. The Hollywood Blvd is also home to the famous Walk of Fame and Grauman’s Chinese Theatre. Universal CityWalk popular with both visitors and locals is a busy area located next to the Universal Studios, where guests can enjoy a variety of restaurants and shopping opportunities and even take in a movie or two. You’ll find a number of popular eating establishments here, such as The Hard Rock Cafe, Bubba Gump Shrimp Company, Tony Roma’s Ribs, and the Wolfgang Puck Cafe. You’ can even find brand-name stores like Skechers, Quiksilver, Hot Topic, Guess, Fossil, Billabong, and Abercrombie and Fitch here. And if you are still craving for more, stop by at the Third Street, Montana Avenue and Melrose Avenue for more shopping… Milan, Italy Milan, often regarded as the ultimate Mecca for all fashion addicts never fails to amaze with the number of designer flagships it’s home to. Milan is the birthplace for a number of labels that evoke the utmost respect in anyone familiar with the basics of fashion design: Versace, Prada, Dolce & Gabbana and Armani, all headquartered in the city. Numerous international fashion labels also operate shops in Milan, including an Abercrombie & Fitch store. Milan’s main upscale fashion district is the quadrilatero della moda (literally, “fashion quadrilateral”) with the city’s most prestigious shopping streets (Via Monte Napoleone, Via Della Spiga, Via Sant Andrea, Via Manzoni and Corso Venezia). Even if you’re not planning to shop for high fashion, take a stroll down these boulevards to experience their


unique chic atmosphere. The Galleria Vittorio Emanuele II, the Piazza del Duomo, Via Dante and Corso Buenos Aires are other important shopping streets and squares. Navigli is home to several noteworthy second-hand female shopping venues. For the best bargains, browse at Eliogabaldo, Biffi and Floretta Coen Musil. One store, though, deserves a visit whether you’re into his übertrendy designs or not: The Armani Megastore near La Scala. To celebrate 25 years in business, Giorgio opened this new flagship store covering 8,000 square feet with outlets for his high-fashion creations, the Emporio Armani and Armani Jeans lines, plus the new Armani Casa selection of home

furnishings as well as flower, book, and art shops. With its exclusive boutiques and studios, Milan offers a multitude of shopping options for both new and secondhand fashion. Paris, France Paris remains the reigning center of all things couture. After museums and monuments, shopping in Paris attracts millions of visitors each year. The city has a plethora of great places to shop guaranteeing to satiate discount-hunters, designer divas, window shoppers, and fashion victims alike. The Faubourg Saint-Honoré district is the pulse of Paris

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design and fashion. This fashion district is occupied by classic designers like Versace, Hermes, and Yves Saint Laurent, but also houses resolutely trendy concept shops such as Colette. It is best for Crème de la crème designer fashion, chic home furnishings and quality cosmetics. Top quality shoes, bags, and leather goods are the province of Rue du Cherche-Midi and Rue de Grenelle in the 6th arrondissement. Truly trendsetting fashions may be seen in the shops on Rue Etienne Marcel and Place des Victoires bordering the 1st and 2nd arrondissements. Some of the better-known emporiums of Haute Couture and jewellery include: Cartier (8th), Chanel (1st & 8th), Christian Dior (8th), Yves Saint Laurent (16th), and Van Cleef & Arpels (8th). Two of the most famous rivals among departmental stores, Printemps and Galeries Lafayette, may be found side-by-side on Boulevard Haussmann, carrying designer, brand name and private label merchandise. Le Bon Marché, another department store, earns top marks from both shoppers and food lovers, with its adjoining food halls and roof garden. Shopping on Champs-Elysees is an endless pleasure. The cafes, cinemas, luxury specialty shops from Louis Vuitton to Zara, make Champs-Elysees one of the most famous streets in the world. Paris is an haute-couture Mecca for connoisseurs. The exclusive shops of top designers are scattered all over the city, and it seems that nearly every street in Paris is home to an important trend-setter. London, UK London’s position as a global fashion capital is an undeniable fact. The first-time visitor will surely be overwhelmed by the

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wide range of designer and popular labels available in the endless multitude of shopping malls and street boutiques. Since the 18th century, Bond Street is known for carrying the best in London; now consisting of exclusive boutiques and leading designer brands. It is more than likely that you will find every major designer you can think of including Gucci and Armani; perfume; art and antiques than anywhere else in London. The Oxford Street and Regent Street constitute the legendary retail district stretching all the way from the Marble Arch to the Piccadilly. A great number of London’s key shopping venues are compactly placed within this area, so it’s an absolute must-see for those pressed for time. Soho and Convent Garden house the popular international chains’ flagships and Hamleys is one of the world’s largest toy shops. East End’s Brick Lane is sure to become an absolute hit with vintage fashion lovers offering an astonishing mixture of funky fashion boutiques, home decor studios and exotic restaurants. Don’t miss the 7 floor famous department store of Harrods at Knightsbridge. Harrods sells everything under the sun from exotic foods to exclusive designer clothing. Piccadilly Circus is London’s answer to New York’s Times Square. Ablaze with neon lights and advertisements, major shops include Lillywhites and Fortnum and Mason. If you’re a book lover, check out Charing Cross Road which has a reputation for its bookshops. Spare time to stroll around the London markets – Portobello, Spitalfields, Brick Lane and Camden Market are among best for fashion. From luxury shops like Harrods, quirky retail outlets like Dover Street Market, to bargain fashions at London’s markets, big London shopping centres like Westfield, you cannot ask for more, can you?


New York, USA When it comes to shopping in the Big Apple, your options are all but limitless! Here you’ll find many of the best departmental stores in the world, including Bloomingdale’s and Macy’s, and countless Fifth Avenue boutique shops, such as the quality leather goods store, A. Testoni. You’ll also find iconic NYC specialty shops like Saks Fifth Avenue, fun open air markets like the Green Flea Market, and famous NYC toy stores like FAO Schwarz. Soho, a one-time artists’ Mecca has morphed into the city’s poshest outdoor mall. Cobblestoned streets and loft-like spaces make the neighbourhood a prettier spot for shopping than the average galleria. At the fantastic Apple store you can test-drive on the latest devices from IPods to digital cameras as well as attend free seminars. Madison Avenue from 57th to 79th streets boasts the most expensive retail real estate in the world. This haute strip is home to the most luxurious designer boutiques stretching across fifteen blocks of celebrity designer shops (Calvin, Jean-Paul, Giorgio) and flagship fashion house boutiques (Prada, Hermès, Chanel). Paying a visit to Barney’s is a must for discerning fashionistas and clothing connoisseurs. If you have enough time to spare, pop in at The Grand Central Station for a slew of shops like Godiva Chocolatier, Kenneth Cole, Banana Republic, Papyrus and more! NYC is truly a shopper’s heaven; the fashion and the shopping capital of the world! Hong Kong, China Hong Kong enjoys a profusion of shopping malls ranging from luxurious glass palaces containing a plethora of worldfamous labels to moderate fashion centers crammed with funky boutiques with unique styles on offer. Hong Kong’s Central district is the place to see towering skyscrapers and marbled shopping atriums with their vast, Roman-like malls. The Landmark, The Galleria, Prince’s Building, Alexandra House and the ifc mall are the main shopping centres with designer shops selling exclusive brand names. Kowloon is bliss for shoppers. There are numerous highend name brand stores around the Tsim Sha Tsui area while fascinating street markets feature at the Yau Ma Tei

and Mong Kok. Here’s where you can buy anything from a gold necklace to a pet goldfish. Plaza Hollywood is a large shopping mall in Hong Kong’s Kowloon East with over 220 shops and restaurants. Festival Walk in Kowloon Tong is one of the most frequented malls in town with countless retail outlets offering everything from home furnishings to the latest fashion. Pacific Place in Admiralty is the ideal place to hit for a luxury shopping experience and a glimpse into Hong Kong’s finery. You’ll find perfect gift ideas within its 140-plus outlets, including the Lane Crawford department store and any number of top designer shops. Causeway Bay is another shopping carnival. From department stores, to bargain stalls, everything can be found in close proximity. Food and fashion predominate if you take a stroll through the many shopping malls, including Times Square, World Trade Centre, The Lee Gardens, Fashion Island and Island Beverley. Hong Kong is a complete shopaholic paradise with an extraordinary variety of things that makes it such an enjoyable and enriching shopping destination. (With inputs from Abigail Lobo & Alefiyah)

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retreat

The Intimate Getaway Situated just a few blocks away from the bustling streets of Zurich is ALDEN Hotel Splügenschloss, one of the city’s best kept secrets. It’s no wonder that Prince William and David Beckham chose to stay in this exquisite hotel during their Swiss visit. Anne Kurian steps into the beautiful world of ALDEN

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Credit must be given to Maria Büller Zischler, the Managing Director of the hotel, who is keen to provide guests with an experience they will always remember

I

f charming, fin-de-siècle elegance and contemporariness would come together, then it would be at ALDEN Hotel Splügenschloss. The quaint and intimate 5-star boutique hotel is tucked away in one of the quieter areas of Zurich, Switzerland, yet close to the main spots of the city. ALDEN Hotel Splügenschloss, while ensconced in elegant yet understated luxury, reverberates with the splendour of old world charm. The ALDEN Hotel was initially built as apartment houses in 1895 and was refurbished in 2004. The historic building which houses the smallest 5-star hotel in Zurich is under heritage protection. Being a small boutique 5-star hotel has its advantages, especially for travellers who long for privacy and comfort when away from home. The ALDEN Hotel imparts a sense of cosiness from the moment you step in. The small reception area makes check-in and check-out a personal affair during which the staff of the hotel makes you feel at home instantly.

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Despite being so close to the most vibrant spots of Zurich, ALDEN Hotel is secluded from the din of the city and has a lovely ambience that lets you forget where you are

The personal attention that guests experience is not just confined to the reception. All through the hotel, receptive and pleasant staff are at hand to cater to all the demands of discerning guests who choose the ALDEN Hotel. Credit must be given to Maria Büller Zischler, the Managing Director of the hotel, who is keen to provide guests with an experience they will always remember. “We ensure that the guests feel they are in their private world while staying with us. Though the hotel is small, there is never a feeling of the ALDEN being overcrowded even when we are full. Every guest is ensured privacy while also offering them the comfort of being away from the hustle and bustle of the city though we are just walking distance from some of the most popular areas in Zurich,” says Zischler. The Managing Director is involved in every aspect of the running of the hotel and is at hand for every requirement of her staff as well as the guests. This undoubtedly is one of the hotel’s success factors. The interior of the hotel is luxurious, yet the décor accents retain the historic appeal of the hotel. The hotel has 22 exquisitely designed and well-appointed deluxe rooms, junior suites and suites. The ALDEN hotel was the choice of Prince William and David Beckham when they visited

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Zurich in 2010 to take part in England’s bid for the 2012 FIFA. The loft suites with terraces are extremely popular among guests and come with terraces, sittings areas, luxurious bathrooms with Jacuzzi and shower, and tastefully fitted furniture. All rooms are spacious and beautifully decorated; being inside the ALDEN Hotel sometimes reminds you of staying in a luxury apartment house than in a hotel. One fascinating area in the hotel is the library. Snug yet sophisticated, the library is a lovely place to meet friends, pen down your thoughts on Zurich or well, just read a book while relishing a delicious cup of hotel chocolate! The hotel also has a lovely bar where the bartender will whip up some tantlising cocktails; the bar also an extensive selection of beverages and cuvees from different vineyards. ALDEN per te, the acclaimed restaurant at ALDEN Hotel has a fine selection of Mediterranean specialities. The chef, Roland Höhmann, excels in creating simple and appetizing dishes that bring out the flavour in every preparation without any frills. Food is served in its most authentic form at ALDEN per te. And when weather permits, dining outdoors is simply marvellous. One of the highlights of the ALDEN Hotel is its


location. Situated just a few minutes of walking distance from Zurich’s famed shopping district, Bahnofstrasse and the lively Paradeplatz, ALDEN Hotel is an ideal hotel to stay in. Despite being so close to the most vibrant spots of Zurich, ALDEN Hotel is secluded from the din of the city and has a lovely ambience that lets you forget where you are. Maria Büller Zischler’s note to guests in ALDEN Hotel Splügenschloss’s brochure says that the name ALDEN is derived from the old English word Aldwyn which means old friend. I don’t think they could have chosen a better name for the hotel! (Alden Hotel Splügenschloss can be contacted through www.alden.ch)

The ALDEN Hotel was initially built as apartment houses in 1895 and was refurbished in 2004

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TRAVEL & LIFESTYLE

Escape

Relax the Cretan Way A deluxe super waterfront resort, an excellent hotel in a tranquil setting of colourful, flower-filled gardens, with a reputation for excellent service, Minos Beach Art Hotel is considered to be one of the best hotels on the island of Crete in Greece. Sudipta Dasgupta reports

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T

his year has been particularly good as I have been travelling places and my trip to Greece was more than just a surreal experience. As always my talented photographer, Elvis could not stop taking pictures wherever we went and one of our favourite pit stops during our trip to Greece was at the Minos Beach Art Resort. Located in a quiet place just half a mile from the center of Aghios Nikolaos, the hotel is situated right on the sea, with amazing swimming opportunities from rocky inlets as well as from a couple of small inviting sandy beaches. The hotel is ideally located for sightseeing, with a regular bus service from the hotel entrance to the village of Elounda and the town center of Aghios Nikolaos, where buses depart for destinations all over the island.


What the hotel offers Boasting a stunning location beside the water’s edge, Minos Beach Art Hotel features an art gallery and an excellent health and beauty centre, along with complimentary breakfast and parking. Situated just 800 metres from the centre of Agios Nikolaos, Minos Beach Art Hotel offers a variety of accommodation, ranging from suites to exclusive villas. Each one is well-appointed with home comforts, including LCD TV and some feature Jacuzzi bathtubs. Guests can relax within the beautiful setting of Minos Beach Hotel’s gardens and pools, admire the stunning views of the sea and the bay, swim around the picturesque coastline surrounding the resort and join in with the water sport activities, including canoeing and diving. One of my favourite indulgences was the spa where I enjoyed some lovely treatments at the hotels health and wellness centre. One of the highlights of the hotel is the Minos Beach Art Symposium which displays the works of contemporary Greek and international artists. One can admire the stunning works of art that adorn the hotel’s grounds. After working up an appetite, savour the delicious haute cuisine and seafood delicacies on offer at the waterfront restaurant. This is the perfect place to relax and enjoy the peaceful and picturesque surrounds.

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One of the highlights of the hotel is the Minos Beach Art Symposium which displays the works of contemporary Greek and international artists. One can admire the stunning works of art that adorn the hotel’s grounds

A stylish stay The Presidential Villa is situated exactly on the water’s edge with a panoramic view to the Mirabello Gulf. Approx. 150 sq. m. and 100 sq. m. of sheltered and open sun terrace, private swimming pool and bathing area with direct access to the sea. It is a dream stay for couples and offers some of the most exotic services. The Presidential Villa consists of one master bedroom, dressing room and bathroom with Jacuzzi bathtub and Jacuzzi shower cabin with steam, two twin bedrooms with one bathroom with Jacuzzi bathtub, one small fully equipped kitchenette and one spacious living room overlooking the sea with sitting and dinning area. All furniture is created by Paola Navone. The Executive Villa with panoramic sea view, approx. 75 sq. m. consist of one bedroom with dressing area and bathroom with Jacuzzi bathtub, one twin bedroom, bathroom with Jacuzzi Shower cabin and steam, living room with sitting and dinning area. Private swimming pool surrounded by large sun terrace. Some of the special features include LCD TV, DVD home cinema, wi-fi internet connection All bungalows and rooms enjoy the same facilities, including individual air-conditioning and heating, directdial telephone, Sat. T.V., a mini-bar, hair-dryer, private bathroom, safe and balcony or terrace. Dining with élan An elegant restaurant in a romantic atmosphere, ‘Ambrosia’ serves dinner for guests booked in, Superior Bungalows and Villas with an attentive and discreet service. The Terpsis Cretan Restaurant, a member of “Chaine des Rotissseurs”, set in one of their beautiful gardens on the water’s edge with its open air terrace ‘’floating’’ on the Mirabello Gulf, is open every day for lunch. It offers a wide variety of Cretan food, where everything is cooked in the Traditional way with pure Cretan olive oil, herbs grown in the Cretan Mountains, fresh fish and vegetables. A Cretan Night with traditional music and folklore dancing is held in Terpsis Cretan Restaurant fortnightly as a supplement. 104

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The famous waterfront restaurant ‘’La Bouillabaisse’’, awarded in the distinction of ‘’Chaine des Rotisseurs’’, is open to guests as well. Tourists can enjoy delicious meals from their talented Chef who specialises in the Mediterranean cuisine and superb fish dishes. Activities galore Tennis, table tennis, water skiing, sailing, diving, canoes, pedaloes, snorkeling, gym, and billiard – the list just goes on. Also available at the Watersports Centre is Scuba diving and PADI Scuba Diving courses with fully qualified instructors (all equipment is available for hire). Sailing yacht for half day or full day charter. Art Symposium Being the home of the G. & A. Mamidakis Foundation for the advancement of arts, Minos Beach beside its unique characteristics and services offers a substantial cultural experience for its guests. Works of art from important contemporary artists from Greece and abroad that have participated in the Arts Symposia since 1987 adorn almost every part of the hotel and its gardens. An open air gallery created for the visual enjoyment and stimulation of our visitors. The Minos Beach Art Hotel is a member of The Small Luxury Hotels of the World and also hold the HACCP Certificate for food safety.

All bungalows and rooms enjoy the same facilities, including individual air-conditioning and heating, direct-dial telephone, Sat. T.V., a mini-bar, hair-dryer, private bathroom, safe and balcony or terrace.

Creme de la Creme visited the hotel courtesy Arabian Trails, Oman July 2011

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Travel & Lifestyle

High Seas

Docked in Oman’s wonderful shoreline and aquatic beauty reaches a new height with ART Marine bringing luxury yachting to Oman. The company’s stylish yacht, Karya promises a journey like no other

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Luxury O

man is one of the few countries in the Middle East that can boast of a fascinating and unrivalled landscape. While much has been written and said about the beauty of Oman, it truly is the treasure of the country. And when viewed from the confines of a luxurious yacht while cruising along the picturesque coastline, the experience would be one to behold. ART Marine, a premier yachting company, hopes to popularise the yachting culture in Oman. The company has brought to Oman Karya, a 55ft yacht. The spacious and well-equipped yacht has three cabins that can accommodate upto six guests, a lounge and entertainment

“ �

With a spectacular coastline and landscape that Oman is blessed with, sight-seeing while out in the sea might be one of the best options of experiencing Oman

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area, a fly bridge, a vast deck and a hydraulic platform, which makes it easy for those who want to swim, snorkel and dive to enter and exit the water. During day cruises, Karya can take up to 10 guests onboard. Karya is quite luxuriously designed with pearl white and wood finish accents. The interior of the yacht is reminiscent of star hotel rooms and offers guests the comfort as well akin to hotels. Though the yachting culture is yet to catch up in Oman, ART Marine could very well be one of the catalysts for bringing about a change. The company currently offers select yachting itineraries on Karya. Overnight trips and day trips are part of the yachting programmes from ART Marine. The programmes offered on the Karya include dolphin watching, diving, snorkeling and coastal tours. The Damaniyat Islands and Bandar Khairan are two of the top diving and snorkeling spots that ART Marine regularly takes guests to onboard Karya. The yacht is also apt for hosting parties and celebratory events. The crew of Karya speaks English, Arabic, German, French and Italian. The staff also includes an experienced dive instructor and chefs. Apart from the charter service, ART Marine also

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provides other marine services like yacht sales, yacht brokerage, after sales services, water sports operations, and yacht and marina management. ART Marine currently manages the beautiful Zighy Bay Marina in Musandam, a sustainable boutique marina that will soon offer exclusive services. With a spectacular coastline and landscape that Oman is blessed with, sight-seeing while out in the sea might be one of the best options of experiencing Oman. The establishment of renowned companies like ART Marine will hopefully add a new dimension to experiencing Oman while popularising the yachting culture in the Sultanate. Karya’s deck beckons!

Though the yachting culture is yet to catch up in Oman, ART Marine could very well be one of the catalysts for bringing about a change

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Travel & Lifestyle

Lounge

The Post-American World 

F

Fareed Zakaria

areed Zakaria’s international bestseller The PostAmerican World pointed to the “rise of the rest”the growth of countries like China, India, Brazil, and others-as the great story of our time, the story that will undoubtedly shape the future of global power. Since its publication, the trends he identified have proceeded faster than anyone could have anticipated. The 2008 financial crisis turned the world upside down, stalling the United States and other advanced economies. Meanwhile emerging markets have surged ahead, coupling their economic growth with pride, nationalism, and a determination to shape their own future. In this new edition, Zakaria makes sense of this rapidly changing landscape. With his customary lucidity, insight, and imagination, he draws on lessons from the two great power shifts of the past 500 yearsthe rise of the Western world and the rise of the United States-to tell us what we can expect from the third shift, the “rise of the rest.” The great challenge for Britain was economic decline. The challenge for America now is

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political decline, for as others have grown in importance, the central role of the United States, especially in the ascendant emerging markets, has already begun to shrink. As Zakaria eloquently argues, Washington needs to begin a serious transformation of its global strategy, moving from its traditional role of dominating hegemon to that of a more pragmatic, honest broker. It must seek to share power, create coalitions, build legitimacy, and define the global agenda-all formidable tasks. When a book proclaims that it is not about the decline of America but “the rise of everyone else,” readers might expect another diatribe about our dismal post-9/11 world. They are in for a pleasant surprise as Newsweek editor and popular pundit Zakaria (The Future of Freedom) delivers a stimulating, largely optimistic forecast of where the 21st century is heading. We are living in a peaceful era, he maintains; world violence peaked around 1990 and has plummeted to a record low. Burgeoning prosperity has spread to the developing world, raising standards of living in Brazil, India, China and Indonesia.


Chanel and her world 

G

Edmonde Charles-Roux

abrielle “Coco” Chanel (1883–1971) is a fashion icon unlike any other. She invented modern clothing for women: at the height of the Belle Époque, she stripped women of their corsets and feathers, bobbed their hair, put them in bathing suits, and sent them out to get tanned in the sun. She introduced slacks, costume jewelry, and the exquisitely comfortable suit. She made the first couture perfume—No. 5—which remains the most popular scent ever created. In this beautiful volume, the glorious life of the incomparable Coco Chanel shines again through hundreds of illustrations and the lively prose of Edmonde Charles-Roux, her official biographer and close friend. Chanel knew and collaborated with the likes of Picasso, Diaghilev, Stravinsky, Cocteau, Jean Renoir, and Visconti—even as she matched their modernist innovations by liberating women from the prison of 19thcentury fashion and introducing a whole new concept of elegance. The staggering collection of photographs amassed by the author over decades of friendship with Chanel sheds new light on one of the great stories of the modern age.

If style never goes out of fashion, then a biography of Coco Chanel shouldn’t either. First published 25 years ago and out of print for the last decade, Charles-Roux’s book was originally all black and white, but large color photos and illustrations have been added for this reissue, and the layout has been redesigned as well. (The text remains the same.) As a former editor-in-chief of French Vogue for 12 years and a longtime friend of Chanel, Charles-Roux collected a lot of photos of the fashion icon and of those allowed into her inner circle. She shares many of them in this massive biography, which follows Chanel’s journey from her birth on August 20, 1883, to her days as a shop girl in Moulins to her triumph in, and transformation of, the fashion world. The book also provides insight into how Chanel’s style developed and how its evolution was related to her defiance of the social conventions of her time; Coco was a great friend of the Cubists and she shared many of their avante-garde tastes. Charles-Roux’s analysis may occasionally have more style than substance, but this balance would hardly have bothered Chanel, for whom style was always everything.

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Advertorial

As good as it gets H

iTec Center is the leading Home Theater installer in Oman and designs home theater, design acoustic treatment for best sound in the home theaters and does installation, training and calibration using the latest high end equipment to cater for all budgets. HiTec Center guarantees you to get full value for the money you spend. Some of the brands that we supply are Theta, Audio Control, Anthem, Cary, Denon, Marantz and NAD on electronics, Genelec, PSB, Martin Logan, Polk, Cabasse, Vienna Acoustics in speakers, Vidabox in video servers and audio streaming, Shunyata, PS Audio and Furman on power management and protection, Draper, dnp and Screen Excellence Screens, Projection Design, Sim2, Casio , Barco in projectors and in Litetouch for light dimming management and AMX for total system control. HiTec has made arrangements to provide fully multi region DVD/Blu-ray players too.

HiTec Center LLC

Bldg. No. 2155, Way No. 4429, Azaiba, PO Box 3558 PC 112, Ruwi Sultanate of Oman Tel. No. : (968) 24497384 Fax No. : (+968) 24497369 Email: info@hitecoman.com www.hitecoman.com

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IE NC

ES

AfricAs Hidden nAture PArAdises

ER M M U S ECIAL SP

UE Q I UN

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til ing un d Book 1. ir B ly Ear 201 /15 July on OMR 100 m rs e o r p f r n e erso nt p Discou l Days per p erson in e p v 13 Tra ,175/- per oom OMR 2 g double r sharin

BOTSWANA SAFARI – VIcTORIA FAllS Your dream comes true with this spectacular voyage to Africas last hidden paradises. The Victoria Falls are one of the greatest natural wonders of the world. The explorer David Livingstone remarked when he first saw them “scenes so lovely must have been gazed upon by angels in their flight”. Botswana well known for having some of the best wilderness and wildlife areas on the African Continent. Experience the stunning beauty of the world’s largest intact inland Delta – Okavango and the unimaginable and astoundingly prolific wildlife of the Chobe National Park. This makes your safari experience even more memorable, and at times you will feel simply surrounded by wild animals.

YOUR ITINERARY Day 1: Muscat – Johannesburg

unique dining experience, coupled with a feast of cultural entertainment, is a magical night out to remember. Overnight at Victoria Falls Safari Lodge.

Departure by Qatar Airways from Muscat Day 4: Victoria Falls, B/l/D via Doha to Johannesburg. Transfer to your hotel. Overnight at the Peermont Mecourt Enjoy breakfast and all day at leisure. Hotel. Overnight at Victoria Falls Safari Lodge. Day 2: Johannesburg – Victoria Falls, B/l/D Day 5: Victoria Falls - chobe N.P., B/l/D After breakfast transfer to the airport and flight to Victoria Falls. You will be transferred Enjoy breakfast before your transfer to your to Victoria Falls Safari Lodge. In the late lodge at Chobe National Park. Overnight at afternoon, search for hippos, elephants and Muchenje Safari Lodge with all meals and 2 other wildlife species as you embark on a activities daily. sunset cruise.Overnight at Victoria Falls Situated on the western side of the Chobe Safari Lodge on bed and breakfast basis. Bordering the Zambezi National Park, this National Park. Muchenje offers a very deluxe Safari Lodge is situated just 4km private, unspoilt game viewing experience. 50km from Kasane Airport. Situated in from the thundering Victoria Falls. a remote unspoilt part of the Chobe, Muchenje offers guests personalised game Day 3: Victoria Falls, B/l/D viewing with unlimited activities, including After breakfast, take in the sights and game drives in open safari vehicles, walking sounds of the Victoria Falls on a tour of the safaris, game viewing by boat, night safaris Falls. Spend the afternoon at leisure before and village trips. an evening Boma excursion. Day 6-7: chobe National Park, B/l/D No surprise why Victoria Falls is one of the seven Natural Wonders of the World! You’ll understand it instantly as we tour the Participate in Lodge activities. Overnight at Zimbabwean side, for there are numerous Muchenje Safari Lodge with all meals and 2 spectacular vantage points along the width activities daily. of the Falls, which simply take your breath away. We’ll stand and watch, feel and listen Day 8: Chobe N.P. – Okavango Delta, B/L/D to the spray and thunderous noise, as millions of litres of water tumble over the Enjoy breakfast at the Lodge. Transfer to Kasane Airport and fly into Okavango Delta. Falls into a series of narrow gorges below. Boma Excursion: It’s a Must Do experience, Overnight at Pom Pom Camp with all meals with exuberant cultural songs, dances and and 2 activities daily. an extraordinary traditional meal! This Pom Pom Camp lies in the heart of the

Okavango Delta, in a game-rich private concession that overlooks a beautiful lagoon. The camp is a 20 minute flight from Maun by light aircraft. Activities at Pom Pom include day and night game drives, walking safaris, fishing, birding and exploring the myriad of reed lined channels in traditional mokoros. Day 9 - 11: Pom Pom Camp, B/L/D

Day 12-13: Johannesburg – Muscat, B/L After Breakfast interesting full day tour into Soweto to discover South Africas „Journey to Freedom” In the evening after a exciting day, flight by Qatar Airways via Doha to Muscat. Arrival in the morning. End of our services. Departure chart

Participate in Lodge activities. Overnight at Pom Pom Camp with all meals and 2 activities daily. The last morning after breakfast, flight to Maun International Airport. Overnight at Peermont Metcourt Hotel.

Roundtrip based on above itinerary 01.07.11 – 31.10.11 2‘965/-

Single Supplement per person in OMR 450/-

01.11.11 – 30.11.11

2‘495/-

No Supplement

01.12.11 – 15.12.11

2‘275/-

No Supplement

16.12.11 – 03.01.12

On Request

On Request

04.01.12 - 31.01.11

2‘275/-

No Supplement

01.02.12 – 31.03.12

2‘295/-

No Supplement

01.04.12 – 30.04.12

2‘615/-

350/-

Not included: • Beverages (except those mentioned above) • Personal expenses

6, 13, 20, 27

August

3, 10, 17, 24, 31

September 7, 14, 21, 28 October

Package Rates per Person in OMR for 13 Days / 12 Nights Price per person in OMR in sharing double rooms

July

5, 12, 19, 26

November 2, 9, 16, 23, 30 December 7, 14, 21, 28 Services Included • • • • • • • • • • • • • • •

Flights with Qatar Airways in Economyclass Domestic Flights with British Airways and Air Botswana All taxes and fuel supplements All transfers 2 nights in Johannesburg incl. Breakfast Sunset Cruise on the Zambezi River 3 nights Victoria Falls Safari Lodge incl. Fullboard 1 Boma Dinner with traditional dancer and singers Tour of the Victoria Falls (Zimbabwe Side) 3 Nights Muchenje Safari Lodge – (Meals and local drinks) Domestik flight Kasane to Pom Pom 3 nights Pom Pom Camp –(Meals and local drinks) Domestik flight Pom Pom to Maun All service charges and taxes Travel documentation

Gulf Sindbad Travel & Tourism LLC Al Khwair 17/1, Al Kuleiah Street, Villa 14, P.O.Box 715, PC114, Muttrah - Muscat, Sultanate of Oman, Phone: +968 2447 5437, info@sindbad-trails.com



Style & Beauty

Launch w View w Advertorial July July 2011 2011

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STYLE & BEAUTY

Launch

Simply White isn’t just a bridal boutique; it’s an idyllic setting where the future bride makes a step closer to her dreams and expectations

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s the fashion fever is on a constant rise in Oman, a brand new bridal boutique opens up fashion possibilities and much more. Simply White houses some of the latest bridal couture gowns and promises first of its kind services to brides visiting the boutique. “My idea of opening this boutique was to offer young ladies in Oman with their choice of bridal wear. With the opening of Simply White, I hope to ease the tension of young brides having to travel to different places in search of their perfect gown. Instead they can come to us for tips and advices as well as get their gowns stitched according to their choice or even select their bridal wear from our catalogue of branded gowns from Christian Lacroix, Vera Wang, and Carolina Herrera to name a few,” says Colette Andari. The brainchild behind the concept boutique, Colette Andari explains the need for such a boutique is purely to cater to all women for their bridal needs and that international brands can now be within their reach. The

A family owned business, Simply White is another addition to the lineup of their bridal boutiques that is spread across in Lebanon and in Brazil; all specialised in Bridal wear

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boutique has a huge range of gowns to choose from and also houses customised gowns to meet every customer’s specifications. It houses more than 20 international brands from Italy, France, Spain, Lebanon and some haute couture designers. Besides bridal gowns Simply White also provides custom made accessories which include veils, rings, ear rings, tiaras, and bracelets all hand made by in-house designers using the best material such as rare stones and Swarovski crystals. A family owned business, Simply White is an addition to the lineup of their bridal boutiques that is spread across Lebanon and Brazil. Andari comes with years of knowledge in fashion, design and proportion together with her incomparable sense of refinement to make Simply White unique and special in bridal retail in Oman. Colette Andari briefly explains her future plans for the boutique. Boutique of style “There are lots of things we are planning for the future; we will be flying down big names from the fashion industry mainly from Europe and Lebanon whenever there is a launch of a new style or brand in our boutique.” Bridal fashion tips “I give fashion advice and tips to every bride who comes to me. I try and offer my services to the best of my capabilities so that it becomes easy for brides to choose different styles according to their height, weight, skin tone and other factors.”

The response in the last three months has been really good. Most of them enquired about simple and elegant gowns which is mostly the kind of gowns I keep in my boutique; simple and very European

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Enticing jewellery line up “The jewellery that we have in the boutique is made exclusively by my in house designers who are based in London. They are responsible for manufacturing these jewelleries right from design to execution. We use real Swarovski stones and other semi precious stones to make our jewellery collection. Some of the basic designs are sourced from Italy but the rest of the work is done in Lebanon.”

Colette Andari

Future plans “We specialise in bridal gowns and accessories only. We are currently studying the market and doing our research to see if we can do something in evening gowns.”

Response factor “The response in the last three months has been really good. Most of them enquired about simple and elegant gowns which is mostly the kind of gowns I keep in my boutique; simple and very European.” Women in Oman “We have wedding gowns for all tastes. Oman is gradually catching up as women here are becoming fashion conscious. They demand for good brands and designs and that is exactly what we offer our patrons.”

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STYLE & BEAUTY

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relatively young brand, Make Up For Ever has garnered a huge clientele within a short period of time. The brand was created in 1984 by Dany Sanz, who originally is a painter and sculptor. Today, the brand sits pretty under the LVMH umbrella. “Make Up For Ever was initially developed for professionals. But the demand for such high quality make up has enabled us to reach out to women who want to apply it themselves,� says Carol Matta, regional communications manager, Make Up For Ever Professional.

Get Backstage! Known for its high quality professional make up, limitless colour range and extensive products, Make Up For Ever is a revered brand. The ever evolving brand is in the process of rebranding their boutiques to resemble backstage studio

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Carol and the crew of the Make Up For Ever were in Oman recently to unveil the new look boutique at Markaz Al Bahja. The new concept boutique is designed to impart to consumers the feeling of being in an exclusive backstage studio environment and to provide them with a whole new cosmetic shopping ambiance. With its cutting-edge backstage design, the all-inone boutique offers customers a revolutionary cosmetic experience where they can enjoy learning, shopping, and relaxing. Catering to the needs of makeup artists and the public, the snazzy boutique offers the largest assortment of products ranging from beauty to special effects makeup.

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With more than 1,400 products, MAKE UP FOR EVER is well-known for its wide range of colours and the unique formulation of its products and textures. It is the brand which celebrities from all around the world including Hollywood use and love. Sam Boutros, the brand’s regional training manager, demonstrated various looks using the amazing range of products. While the Nude Look was being demonstrated when Crème de la Crème visited, Boutros was indulgent enough to do up the model in a stunning style for our photo shoot. “While trends are important, it is good to know what suits your skin. In Make Up For Ever, the range is never ending. You have a wide variety both in colours and products. Our team can guide you in choosing the right shades and products and also advise on the right mode of application,” says Boutros. Muscat has two Make Up For Ever boutiques, the second, though older one being in Al Qurum Commercial Centre. This boutique will soon be redesigned to be in line with its counterpart in Markaz Al Bahja.

The new concept boutique is designed to impart to consumers the feeling of being in an exclusive backstage studio environment and to provide them with a whole new cosmetic shopping ambiance

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Advertorial

Fragrance To Remember Imagine femininity, luxury, and style…bottled. Introducing Jimmy Choo, the fragrance.

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aunched this year, The Fragrance is an essential extension of the Jimmy Choo lifestyle and an integral element in fully accessorizing the Jimmy Choo woman. With its green top note, heart note of tiger orchid, and base note of toffee and sensual Indonesian patchouli, this is a scent comprising equal measures of female empowerment and elegance, one that evokes glamour, confidence, desire and refined sexuality, all encased in a precious faceted bottle inspired by the opulence of Murano glass. In short, this is a fragrance for women with a sense of fashion and a taste for luxury. With its opulent character, Jimmy Choo Parfum is a sumptuous re-mastering of the original for women who desire a more intense signature fragrance. The translucent amber essence, created by Olivier Polge, delivers a compelling olfactive experience. The luscious carnal opulence of Tiger Orchid is amplified by addictive Candied Orange before evolving into an irresistible trail of an overdose of Toffee Chypre defined by lingering notes of exotic Sandalwood and Patchouli. At 20 per cent concentration of pure perfume, Jimmy Choo Parfum has a luxurious resonance, melding with the skin and lingering, long into the night. Inspired by a python skin shoe in the current collection, snakeskin now lends itself to decorating the outer box that envelops the fragrance flacon. Realized in the house’s vintage rose tone, the box, with its chic brand monogram, alludes to the ultimate desirability of the fragrance inside. Glamorous in attitude, confident, intelligent and with a sense of fashion and fun, the fragrance is a modern Fruity Chypre with warm, rich, woody depths. It’s a fragrance inspired by modern women – strong, empowered, beautiful, seductive and alluring with a hidden and mysterious sense of confident sexuality.

Glamorous in attitude, confident, intelligent and with a sense of fashion and fun, the fragrance is a modern Fruity Chypre with warm, rich, woody depths.

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Wholesome, pure and fresh is what we believe in. Choose what suits you best and experience the Healthy side of you!


Melange

Simply Musts w Gallery July July 2011 2011

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Melange

SIMPLY MUSTS

A selection of the finest buys for connoisseurs of luxury

A new dimension The foldaway, featherweight, carbon fiber Yike Bike is a modern take on that old classic bicycle. This one however has foot rests in place of peddles and it’s powered by an electric motor that runs for about 10 kilometers on a 30-minute charge. You lean left or right to steer and it even comes with anti-skid brakes and built-in light indicators: handy for a 20km/h commute to work. www.yikebike.com

Handle with care These beautiful clutch bag creations by Tamlin & The Fall use almost half a kilogram of individually cast sterling silver on the outside and genuine American alligator within. You can customise absolutely everything from various finishes and different metals, leathers and feathers to hammered wristlet chains. www.tamlinandthefall.com

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Inspired by style The parrot Zikmu speakers by Philippe Starck are made for iPodders. Simply dock your iPod or iPhone into one of the columns, and the two speakers will communicate with each other using Bluetooth technology, allowing you to sit back and enjoy a 360 degrees immersive sound experience. www.parrot.com

Crumpled Beauty The “Enriqueta” Salad Bowl and “Sumpta” Centrepiece are the latest additions to the prolific Crumpled family of objects by Lluís Clotet. Born in Barcelona in 1941, he received the architecture degree in the “Escuela Técnica Superior de Arquitectura” of Barcelona in 1965. There are collections of his work in the Modern Art Museum of New York (USA), in the Industrial Design Centre Georges Pompidou in Paris (France), in the Architecture Museum in Frankfurt (Germany), in the Bonnafort Gallery in San Francisco (USA), in the New York World Gallery (USA), and in the Columbia University (USA). www.alessi.com

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Accessory Smart Combining extensive work in design, engineering and craftsmanship, Vertu’s accessories collection has been developed to complement both the customer’s handset and their lifestyle. With styling and material influences taken from the products themselves, the accessories demonstrate Vertu’s commitment to the complete customer ownership experience. Phone cases have been developed specifically for each product collection, with design cues and colour combinations chosen to directly mirror that of each phone variant. Desk stands have been developed for Signature and Constellation Quest featuring leather and complementary metals, providing the user with a stylish and convenient alternative when charging their phone. Vertu’s V Collection includes a Bluetooth headset and ballpoint pen together with a collection of small leather goods. The V Collection features pioneering and ergonomic design made from stainless steel and high quality resin, combining low weight and high strength materials. www.vertu.com

Bend it like Steve Steve Watson’s latest 3D projection is a prototype of one of his many eclectic designs. This product was staged during a virtual prototype exhibition along with four other products designed by him and then modelled and photo real rendered by Pablo Lucero in Argentina. This unusual and unique product is free from the usual restrictions of budget and time associated with young designers and their exhibitions, allowing for a combination of conceptual and rational design. www.steve-watson.com

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Links that entice This 18-carat red gold cufflinks features finely fluted sides, like the caseband of the Classique Moon Phases watch. Their decoration consists of a miniature dial 14 mm in diameter, entirely handmade, with grand feu enamelling. The dial echoes some of the details of the watch enamelling, such as a numeral, the moon phase, or Breguet’s secret signature. The moon phase and the star are painted in real gold on a succession of blue enamel layers. www.breguet.com

Creating a difference In collaboration with designer Yves Behar, Copenhagen based Aesir has released a new mobile phone that foregoes cameras, internet and apps. The focus is on tactile craftsmanship and perfecting the original functions of the speaker-phone to perfect clarity and style. www.aesir-copenhagen.com

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Gallery

The Artemide couple with H.E. Paolo Dionisi, Italian Ambassador to the Sultanate

Light up

Artemide has been a pioneer in the field of lighting with cutting edge designs and concepts ever since its inception. The Italian firm has entered the Oman market following a tie-up with Al Hassan Electricals Co. LLC

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Winner of many Compasso d’ Oro, reddot and iF Design awards, the company’s numerous designs have brought about breathtaking innovations in the lighting arena


Ernesto Gismondi, President and CEO of Artemide Italy

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Carlotta de Bevilacqua, Board Member of Artemide

ighting is often referred to as an art. No architecture is complete without the right lighting. A well-known name in the field of lighting, Artemide from Italy has made its foray into the Oman market by joining hands with Al Hassan Electricals Co. LLC. Artemide gained popularity as a company that has gone beyond the needs of the contemporary man to lead a better life by providing the right lighting solutions. Winner of many Compasso d’ Oro, reddot and iF Design awards, Artemide’s numerous innovations have introduced breathtaking designs to the lighting arena. Founded by Ernesto Gismondi, President and CEO of Artemide Italy and his wife, Carlotta de Bevilacqua, Board Member of the company were in Oman to launch the products and sign the partnership deal with Al Hassan Electricals Co. LLC. The partnership deal was signed by Gismondi and Maqbool Ali Salman, MD, Al Hassan Group in the presence of H.E. Paolo Dionisi, Italian Ambassador to the Sultanate. Carlotta de Bevilacqua, who has been involved in her husband’s company from the beginning and also has her own design firm, Danese Milano said, “Every Artemide product is created with passion as the company believes and invests in research. We are proud of the Made-in-Italy factor. Italy is well-know as the fashion and design capital.

At Artemide we try to pursue the fine art of design and production. Bevilacqua took over Danese Milano in 2000 with the view that innovation and environmental quality are in the first place. She was also instrumental in introducing the Human Light philosophy. It was introduced as a way to imagine and design light, a revolutionary intuition that radically changed the way of conceiving lighting equipment based on man and his well-being. “What should be the purpose of light? It should illuminate space. We decided to go a step ahead – to turn light into a means to improve the quality of life. The Human Light is a way to visualise light to support people in their daily activities, their moods and in turn promote their well-being,” says Bevilacqua. When asked about Artemide’s scope of work, Gismondi said, “We have two business operations - Design and Architectural. In the Design section, we design, produce and market lighting appliances that are primarily for residential projects. In the Architectural department, we create and market products for indoor environments.” The company invests a lot in innovation and technological research, which has enabled Artemide to stay ahead of competition. With the launch of Artemide in Oman by Al Hassan Electricals Co. LLC a new dimension of lighting enters the market.

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Visit our Wadi Kabir Showroom for an exclusive preview or call 24810983, extn : 248 / 249

Bahwan Building Materials LLC Ceramics for floors and walls

Bring Home the Traditional Oman. Bring Home the Elegance.


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