Umi Children’s Shoes Fall/Winter 2014 PR Highlights
Mommy Bloggers Select Reviews & Giveaways
Avg. Visits Per Month 20,000
Facebook 13,700
Twitter 12,400
Pinterest 3,400
Google + 2,400
Instagram 751
Email Subscribers 3,069
Umi Giveaway Entries 2,988
Avg. Visits Per Month
Google +
Email Subscribers
Umi Giveaway Entries
30,000
4,014
16,546
2,196
573
679
1,000
1,223
Avg. Visits Per Month
Google +
Email Subscribers
Umi Giveaway Entries
122,000
22,288
11,804
3,958
1,154
1,695
958
1,079
Avg. Visits Per Month Facebook Twitter Pinterest Google + 34,000 34,541 22,300 5,262 2,640
YouTube 1,185
Instagram 2,222
Email Subscribers Umi Giveaway Entries 14,313 956
Avg. Visits Per Month Facebook Twitter Pinterest Google + 9,500 6,183 12,700 5,195 NA
YouTube 668
Instagram 1,345
Email Subscribers Umi Giveaway Entries 3,258 648
Avg. Visits Per Month 202,000
Facebook 10,038
Twitter 7,534
Pinterest 3,492
Google + 5,015
YouTube 916
Instagram 1,293
Email Subscribers 3,700
Avg. Visits Per Month 24,476
Facebook 20,500
Twitter 7,046
Pinterest 2,790
Google + 445
Instagram 593
Email Subscribers 157
Umi Giveaway Entries 708
Avg. Visits Per Month 16,000
Facebook 8,112
Twitter 8,052
Pinterest 4,041
Google + 3,416
Instagram 1,008
Email Subscribers 7,645
Umi Giveaway Entries 6,535
Avg. Visits Per Month 25,000
Facebook 17,564
Twitter 12,132
Pinterest 5,375
Google + 2,213
Instagram 1,032
Email Subscribers 3,127
Umi Giveaway Entries 281
Avg. Visits Per Month Facebook Twitter Pinterest Google + 31,095 18,826 11,900 5,493 1,116
YouTube 385
Instagram 2,695
Email Subscribers Umi Giveaway Entries 3,480 1,208
Avg. Visits Per Month Facebook Twitter Pinterest Google + 20,717 6,529 6,412 1,636 1,399
YouTube 114
Instagram NA
Email Subscribers Umi Giveaway Entries 1,618 2,179
Avg. Visits Per Month Facebook Twitter Pinterest Google + 37,000 4,615 8,810 2,340 2,460
YouTube 253
Instagram 1,232
Email Subscribers Umi Giveaway Entries 3,300 1,578
Avg. Visits Per Month 75,000
Facebook 4,445
Twitter 3,150
Pinterest 1,500
Instagram 655
Email Subscribers 5,450
Umi Giveaway Entries 1,650
Avg. Visits Per Month 10,000
Facebook 15,665
Twitter 6,839
Pinterest 2,819
Google + 98
Instagram 623
Email Subscribers 589
Avg. Visits Per Month 40,000
Facebook 101,000
Twitter 21,000
Pinterest 12,500
Google + 1,200
Umi Giveaway Entries 142
Avg. Visits Per Month 45,000
Facebook 6,000
Twitter 12,000
Pinterest 25,000
Google + 3,000
Instagram 2,500
Email Subscribers 3,000
Umi Giveaway Entries 3,241
Avg. Visits Per Month Facebook Twitter Pinterest Google + 10,000 5,293 7,918 4,043 1,436
YouTube 453
Instagram 1,191
Email Subscribers Umi Giveaway Entries 1,095 2,479
Avg. Visits Per Month 4,500
Facebook 18,500
Twitter 9,896
Pinterest 5,000
Instagram 1,425
Email Subscribers 4,500
Umi Giveaway Entries 3,891
Avg. Visits Per Month Facebook Twitter Pinterest Google + 26,000 7,760 10,000 3,169 1,899
YouTube 353
Instagram 861
Email Subscribers Umi Giveaway Entries 4,000 4,359
Avg. Visits Per Month 16,550
Facebook 9,202
Twitter 4,403
Pinterest 625
Google + 1,331
Instagram 121
Email Subscribers 1,493
Umi Giveaway Entries 828
Avg. Visits Per Month Facebook Twitter Pinterest Google + 32,194 28,419 20,540 6,221 2,645
YouTube 67
Instagram 1,246
Email Subscribers 1,324
Giveaway Entries 1,242
Avg. Visits Per Month 4,500
Facebook 18,500
Twitter 9,896
Pinterest 5,000
Instagram 1,425
Email Subscribers 4,500
Umi Giveaway Entries 3,891
Avg. Visits Per Month 10,000
Facebook 6,684
Twitter 1,223
Pinterest 425
Email Subscribers 240
Umi Giveaway Entries 49
Avg. Visits Per Month 84,342
Facebook 70,237
Twitter 54,900
Pinterest 84,791
Google + 8,646
YouTube 4,840
Instagram 6,977
Email Subscribers 10,498
Avg. Visits Per Month 40,000
Facebook 30,300
Twitter 11,600
Pinterest 6,000
Google + 2,020
Instagram 140
Email Subscribers 1,600
Umi Giveaway Entries 1,362
Avg. Visits Per Month 4,117
Facebook Twitter Pinterest Google + 13,593 6,504 3,207 1,002
Instagram 215
Email Subscribers 992
Umi Giveaway Entries 1,674
Avg. Visits Per Month Facebook Twitter Pinterest Google + 30,000 11,785 11,766 3,978 105
YouTube 872
Instagram 4,528
Email Subscribers Umi Giveaway Entries 1,827 2,867
Avg. Visits Per Month 30,000
Facebook 11,650
Twitter 9,780
Pinterest 2,940
Google + 1,170
Instagram 279
Email Subscribers 1,250
Umi Giveaway Entries 1,767
Avg. Visits Per Month Facebook Twitter Pinterest Google + 20,000 7,919 16,156 3,804 1,992
YouTube 69
Instagram 1,289
Email Subscribers Umi Giveaway Entries 10,000 3,092
Avg. Visits Per Month 15,295
Facebook 16,141
Twitter 18,500
Pinterest 4,195
Google + 2,805
Email Subscribers 4,225
Umi Giveaway Entries 6,461
Avg. Visits Per Month 16,000
Facebook 6,695
Twitter 13,100
Pinterest 5,430
Google + 2,060
Instagram 755
Email Subscribers 3,400
Umi Giveaway Entries 2,015
Avg. Visits Per Month 12,500
Facebook 5,557
Twitter 5,097
Google + 127
Instagram 463
Email Subscribers 350
Umi Giveaway Entries 613
Avg. Visits Per Month Facebook Twitter Pinterest Google + 2,700 17,200 10,800 4,000 31
YouTube 1,050
Instagram 131
Email Subscribers Umi Giveaway Entries 437 2,980
Avg. Visits Per Month Facebook Twitter Pinterest Google + 2,700 17,200 10,800 4,000 31
YouTube 1,050
Instagram 131
Email Subscribers Umi Giveaway Entries 437 2,337
Avg. Visits Per Month 6,026
Facebook 752
Twitter 461
Pinterest 701
Google + 404
Umi Giveaway Entries 2,283
Additional PR Exposure Editorial Features & Celebrity Sightings
Bethenny Frankel & Bryn
Jennifer Garner & Sam Affleck
Circulation/Reach: 200,000/600,000
Circulation/Reach: 128,084/384,252
Circulation/Reach: 1,425,000/4,275,000
Circulation/Reach: 200,000/600,000
Circulation/Reach: 200,000/600,000
Circulation/Reach: 1,286,410/3,859,230
Circulation/Reach: 120,315/360,945
Circulation/Reach: 1,833,997/5,501,991
Circulation/Reach: 200,000/600,000
Circulation: 73,009
Circulation: 73,009
Circulation/Reach: 149,124/447,372
Circulation/Reach: 60,000/120,000
Circulation/Reach: 93,791/281,373
Entries: 84,348
Circulation/Reach: 15,281/45,843
Circulation/Reach: 15,281/45,843
Circulation/Reach: 15,281/45,843
Circulation/Reach: 11,381/34,143
Circulation/Reach: 210,000/630,000
Circulation/Reach: 1,040,772/3,122,316
Circulation/Reach: 415,215/1,660,860
Circulation/Reach: 87,009/261,027
Circulation/Reach: 97,988/292,964
Unique Monthly Visitors: 30,000
Unique Monthly Visitors: 10,651
Unique Monthly Visitors: 10,000
Unique Monthly Visitors: 297,064
Unique Monthly Visitors: 14,456
Unique Monthly Visitors: 14,456
Circulation/Reach: 108,112
Circulation/Reach: 145,600/436,800
Circulation/Reach: 52,540
Circulation/Reach: 120,000
Circulation/Reach: 50,909
Circulation/ Reach: 47,211 / 141,633
Unique Monthly Visitors: 50,670
Carolyn Sandvick – Senior eCommerce Marketing Associate csandvick@weycogroup.com