REMAX: Recruiting Guide

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1420 Wakarusa Drive, Suite 203 | Lawrence, KS 66049

Office: (785) 856-8484 www.remaxlawrence.com

Outstanding Agents. Outstanding Results.ÂŽ


OUR MISSION To be the worldwide real estate leader, achieving our goals by helping others achieve theirs. Everybody wins.

OUR VISION RE/MAX will always be the right place for real estate entrepreneurs who want a combination of independence, support, unique competitive advantages – and the right choice for customers who understand the benefits of having someone like that working on their behalf.

OUR BELIEFS We believe real estate buyers and sellers everywhere deserve the world-class services of outstanding agents who are skilled, driven and focused on achieving outstanding results. We believe real estate is a full-time profession and career. We believe in the power of preparation and education. We believe in experience – and in the wisdom of learning from people who have it. We believe individuals are shaped by the attitudes and habits of those around them.

OUR VALUES Outstanding agents. Outstanding results. Striving to be the best – through education, service and effort – at whatever we do. Making a real difference in lives and communities around the globe. One World. One RE/MAX. At RE/MAX, you’re in business for yourself, but not by yourself.

Premier Market Presence®


INSTANT RECOGNITION. INSTANT CREDIBILITY. Want to make a real impression among potential clients? Try placing the RE/MAX balloon logo next to your name. When you attach the most recognized brand in real estate to your business, you establish an immediate connection with consumers. The RE/MAX brand enhances your already-established credibility and market influence - which leads to more business and more income.

“THE RE/MAX BRAND MAKES A POWERFUL STATEMENT ABOUT THE PROFESSIONALISM AND EXPERTISE I CAN OFFER CLIENTS.” Ed Viselli, RE/MAX Preferred Realty Windsor, Ontario


WHY TO CHOOSE RE/MAX EXCEL RE/MAX Excel is a top-notch real estate group in Northeast Kansas! With tons of happy clients behind us, we give you a head start in your real estate career! We have plenty of wisdom and experience that we are happy to share with you. The success of the network ultimately depends on each RE/MAX Associate providing unparalleled satisfaction to each of his or her customers. Advanced education, technological expertise, and experience all translate into quality customer service. It’s because of satisfied customers that about 70 percent of an average RE/MAX Associate’s business results from repeats and referrals.

Entering the RE/MAX Excel office feels like walking into a living room. You always feel welcome and greeted with a friendly face, ready to meet your needs. -Barb Burns, Agent

RE/MAX is the most recognized real estate brand in the world and I am proud to have everything it represents in my hometown. We take our company reputation seriously. We are very passionate about you, your friends & family and the lives we are fortunate enough to change. We have the best jobs in the world. -Larry Northrop, Broker/Owner

Home of the Best Agents®

I love the people and support we get at RE/MAX Excel and the RE/MAX brand has such a huge network, it truly helps you touch more lives. -Stacie Coder, Agent


MEET OUR TEAM In order to provide the best service in the industry, we have assembled a talented real estate team to make sure every step of your journey is handled by a professional. Our team of consultants will provide you with the communication and service you deserve! By having a team, we enhance the value of the services we can provide you.

Larry Northrop Broker/ Owner

Beth Pine

Business Manager

Charlie Porter

Director of Client Experience


THE VALUE OF RE/MAX

Vendors Need work done? RE/MAX has a list of approved local and national vendors to get the job done!

Marketing The RE/MAX Design Center is a powerful marketing tool for digital and print marketing.

Facilities

Brokers

A local office facility and staff is there to suppor t your efforts and for you to utilize.

A network of local and national brokers is available to you.

Parties Work can be fun! With many exciting international and local RE/MAX office events.

CULTURE

elf In business for yours but not by yourself

Recognition RE/MAX likes to recognize the hard work of their agents and staff, and award excellence.

For All The Things That Move You.ÂŽ

Support You have the suppor t and experience of RE/MAX staff on the national, regional, and local levels.

Training Momentum broker and agent training is supplied to give you a jump star t on your career.


RE/MAX OUTSELLS THE INDUSTRY Productive, high-quality agents: Over 1 million U.S. transactions, a brand people know, and an unmatched global presence. You have all sorts of reasons to choose RE/MAX.


OUTPACING THE COMPETITION! RE/MAX AGENTS outsell other agents by more than 2 to 1 at large brokerages! Source: Two surveys of the largest participating U.S. brokerages. The 2017 REAL Trends 500 includes data for 1,705 brokerages with at least 500 transaction sides each. The RISMedia 2017 Power Broker Report includes data for 1,000 brokerages with the highest sales volume and a minimum of 500 residential transaction sides each.

RE/MAX Excel avg. annual growth in number transactions is 23%! Growth inofNumber of Transactions RE/MAX

RE/MAX Excel avg. annual growth in total dollar amount is 29%! Growth in Total Dollar Volume RE/MAX

Lawrence Market

180%

140%

160%

120%

140%

100%

120%

80%

100%

60%

80% 60%

40%

40%

20% 0%

Lawrence Market

20% 2012

2013

2014

2015

2016

0%

2012

2013

2014

2015

2016

Number of Transactions per Agent Source: 2016 Lawrence Multiple Listing Service (MLS), administered by the Lawrence Board of Realtors

Hedges Realty Executives, 17.46 RE/MAX Excel, 16.3

Stephens Real Estate, Inc, 15.8

MCGREW Real Estate, 11.5 KW Integrity, 10.5

When You Get the Facts… It’s RE/MAX!®

ReeceNichols Preferred Realty, 9.8


Closings in 2016-2017

60% FASTER RE/MAX Excel is growing

than the Lawrence market!* *Cumulative 4 year growth in number of transactions


JUMP-START YOUR CAREER 1 2 3 4 5 6 7

Real Estate Perspective Understanding the mind-set of Real Estate . . . how to begin.

Real Estate Perspective Cont... Understanding the mind-set of Real Estate . . . how to begin.

Agent Activities Management & Time Management Learn how to take control of your activities and time.

Listing Conversation Learn and become confident with a proven, professional listing conversation. The five stages of effective listing conversations are covered in detail.

Pricing Boot Camp Understand how to create a detailed Comparative Market Analysis (CMA). Learn how to adjust for improvements and/or wear and tear.

Listing Objections Boot Camp Understand the beliefs underlying listing objections and learn how to turn them into a win-win relationship.

Marketing Learn four very intentional and proven approaches for creating additional working relationships.

The more you learn, the more you earn.ÂŽ


Open House Boot Camp Learn how to choose, promote and hold an effective open house. Inhome and follow-up scripts will be discussed thoroughly.

FSBO Boot Camp Learn the “5-Step Follow Up” method, which is a very complete, non-­ threatening approach for effectively working For Sale by Owners.

Expired Listings Learn the “Call-to-Close” method, which is a direct and proactive strategy for soliciting expired listings over the phone.

Buyer Conversion Learn how to facilitate buyer conversations, identify appropriate proper­ties, show homes, overcome common buyer hesitations and close sales.

Referral Boot Camp Learn a unique 33-Touch program, which assists agents with increasing referral and repeat business.

Leverage Summit Understand how to build the “right” team, from agents to administrators.

Business Planning Learn how to forecast, plan and be accountable to your plan.

8 9 10 11 12 13 14


WHY RE/MAX? BRAND POWER

NAME RECOGNITION

LEADS

No. 1 name in real estate* When

people see RE/MAX, they think of you – the agent they know.

Global brand awareness People everywhere know about RE/MAX and the quality it represents.

remax.com®

The best agents

Advertising campaign

You’re in good company with the most productive real estate network.**

Worldwide referral network

Trade referrals with more than 110,000 Associates in over 100 countries and territories.

Widespread, consistent campaigns help bring business to the local level.

Regional strategies

Your regional team delivers targeted messages that resonate in your area.

Personal promotion

Your marketing helps you build personal relationships and connections.

It’s the most visited real estate franchisor website, generating leads through tens of millions of visits a year.***

LeadStreet®

It turns remax.com visits into leads sent directly to you, with no corporate referral fees.

global.remax.com

A worldwide connection to potential buyers and sellers anywhere and everywhere.

Websites

Customized Agent, Team, and Office websites create more business opportunities.

SUPPORT SERVICES Approved Suppliers & Shop RE/MAX

Public relations

More than 100 selected vendors provide products and services you can rely on.

Industry advocacy

Constant efforts on behalf of agents and consumers, at all levels of government.

Valuable information and tools empower you to build local visibility and credibility.

Trademark enforcement

Ongoing legal efforts to ensure your brand is protected.

Strategic partnerships Aligning with industry groups and others to drive business and provide solutions.

*Source: MMR Strategy Group study of unaided awareness. **As measured by residential transaction sides. ***Source: Hitwise data, full-year 2016. ‘Real Estate Franchisor websites’ identified by RE/MAX.

The Best Just Keep Getting Better®


MORE VISIBILIT Y. MORE SUPPORT. MORE BENEFITS.

ENRICHMENT OPPORTUNITIES

MARKETING TOOLS

GROWTH OPPORTUNITIES

RE/MAX University®

RE/MAX Design Center

RE/MAX Commercial®

R4® Convention

Social media

The RE/MAX Collection

ABOVE® and Weekly emails

The Dashboard

On-demand education available 24/7, with a mix of guided and self-directed content.

Your chance to network, learn and celebrate with thousands of colleagues.

A constant stream of business-building updates, ideas, news and resources.

MAX/Center

SM

You control the message, mixing brand elements with your own marketing style.

Like, pin and retweet key messages to put yourself in the online conversation.

A monthly collection of marketing, PR, and social assets.

Strength in commercial real estate means more business for everyone.

Distinctive, high-end branding is the perfect choice for marketing your luxury listings.

Children’s Miracle Network Hospitals®

The longtime partnership lets people know you care about kids.

One-stop portal to access RE/MAX services.

Visit joinremax.com/remaxexcel to learn more about RE/MAX.


MANAGE BUSINESS WITH EASE! EDIT, SHARE, E-SIGN, STORE DOCUMENTS ANYTIME, ANYWHERE WITH DOTLOOP! Intuitive and powerful real estate technology designed to keep up with your top-performing, on-the-go lifestyle.

FOCUS ON WHAT MATTERS

HAPPY CLIENTS

WHEREVER, WHENEVER

Say goodbye to paperwork: easily access and auto-fill forms so you can close more, faster.

Deliver a seamless end-to-end experience that wows your clients and their referrals.

Whether you’re on the road or the beach, get deals done with the app. Available for iOS or Android.

For me, it makes my daily business fast and effective. It keeps my transactions moving forward. Everything I do for my clients is neat, clean and organized. I also like that we have complete recall of all correspondence with our clients. I don’t want to do business without it. -Debbie Heinrich, Buyer’s Specialist

Out in Front®


WHO YOU GONNA CALL? Need to know someone who does maintenance? Maybe a client wants to spruce up their home or needs special financing. Below is a list of tested and approved vendors, in the Lawrence area, willing to do what it takes to help make your sale.

INSPECTIONS

FINANCIAL (785) 843-5670

service@actionplumbinglawrence.com

CURRIER HOME INSPECTIONS, LLC

(785) 218-6546

sarah@stonecreekaccounting.com

(785) 248-3539

currierhi@gmail.com

(785) 842-3470

jana@kringsinteriors.com

(785) 856-1231

casey.owens@primelending.com

(785) 760-4600

pat@mckinneyhomeinspection.com

MAINTENANCE

(785) 424-5677

superelectric5512@gmail.com

(785) 760-2462

rickscompletelawncare@gmail.com

(785) 843-2830

ddrummet@kstitle.com

(785) 542-2707

customerservice@westerhouse.com

(785) 856-0720

bryan.oconnor@lpl.com

(785) 764-0216

INSURANCE

damon@rmdlawrence.com

Paul Reed & Pat Reed

(785) 749-5639

davidroubison@yahoo.com

(785) 856-8920

paul.reed@fbfs.com

MARKETING (785) 727-4848

matt.herynk@fastsigns.com


SEE THE POWER OF RE/MAX IN REAL TIME AT www.workingforyou.remax.com

Where do you want to be?®


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