Webjam Tribe Survey
Results Who we are... Why we are part of Webjam‌
December 2008
Who we are and why we are here! • These are the questions that we are trying to answer… • These are the
received…
answers that we
strong ideas that give sense to our relevant and unique Webjam experience…
• These are
081207_Webjam Tribe Survey
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This survey can be understood just as “observed trends” • Less participants than expected (222) • Level of confidence is enough to consider trends • It’s not an absolute truth, it’s what participant said • It’s a first approach, just that!
thank you very much
for your participation in this survey 081207_Webjam Tribe Survey
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Executive Summary… Yes, we also have one of this summaries! • We are a modern tribe with deep self-expression values
networking is a fact We consider that easy to use and level of interaction are
• The •
key
• Webjam allows us to be engaged and empowered • We feel that with Webjam we are learning, connected and
participants
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We are a modern tribe with a deep self-expression value agenda Traditional
Modern
Postmodern Sweden
Americas Germany
Europe
Total
UK France Spain Latin America US
Based on Ronald Inglehart’s Human values and behaviors matrix 081207_Webjam Tribe Survey
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We are a modern tribe with a deep self-expression value agenda. Cont’ • Europeans are on the way, trying to achieve certain goals • Americans (from the Americas) tend to have more post-modern behaviors • Both are far away from the average people of their own countries • People in Webjam have more in common than with their neighbors
moderns on the way to self-expression
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The value agenda is based on six core values where “meritocracy is the king”
• Believe in “meritocracy” • Imagination • Close to people we love • Freedom • Confident • Tolerant
dreamers or people of the new century?
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The networking is a fact
• Most of the people interact and/or belong to different Webjams 60 50
51,4 37,8
%
40
40,5
30 20 10 0 % Member of one
Member of several
Co-editor
60% of the “owners” (59 out of 220) have more than two Webjams
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Easy to use and level of interaction are key
40,50% 37,80%
27,00% 24,30% 21,60% 18,90% 16,20%
2,70% 0,00% Easy to use
Interaction level
Infinite options
Modular structure
Dialogue
People network
Flexibility
Widgets
Templates
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Webjam value proposition is well recognized by the tribe Engaged
High
Empowered
Monetized
High/Medium
Low
Two ways of understanding monetization:
• It is • It is
incipient not an issue
yet
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We feel that we are learning, connected and sharing 0%
10%
20%
30%
40%
50%
60%
70%
Learning Connected Sharing Participant One of the tribe At home Inspired Motivated
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Some final thoughts
• Considering Webjam as a Hub & Spoke system, most of the people behave as spokes –
Few create original contents
–
Most makes third party contents flow
• This is aligned with modern behaviors • Webjam facilitates dialogue –
From “owners” as triggers
–
Between participants that recognize that Webjam goes beyond a social network 081207_Webjam Tribe Survey
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Some final thoughts. Cont’
• Webjam value proposition is clearly perceived –
It doesn’t need to be explicit
–
People is living the experience
–
The experience always exceeds expectations
• The level of empathy between Webjam and members is high –
People share value agendas
–
People feelings are consistent with Webjam positioning
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Some final thoughts. Cont’
• The key to improve dialogue would be based on… – Empathy: To create an open discussion environment
– Relevance: To give sense to participation
– Creativeness: To answer a modern demand
– Consistency: To tell a story over time
– Honesty: To continue alive
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Some final thoughts. Cont’
Webjam is becoming a feeling
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Thank you! Your comments are welcome!
www.webjam.com/brand30