Webjam Brand Experience

Webjam Tribe Survey

Results Who we are...

Why we are part of Webjam‌

December 2008

Who we are and why we are here!

• These are the questions that we are trying to answer…

• These are the

received…

answers that we

strong ideas that give sense to our relevant and unique Webjam experience…

• These are

081207_Webjam Tribe Survey

1

This survey can be understood just as “observed trends” • Less participants than expected (222) • Level of confidence is enough to consider trends • It’s not an absolute truth, it’s what participant said • It’s a first approach, just that!

thank you very much

for your participation in this survey 081207_Webjam Tribe Survey

2

Executive Summary… Yes, we also have one of this summaries!

• We are a modern tribe with deep self-expression values

networking is a fact We consider that easy to use and level of interaction are

• The •

key

• Webjam allows us to be engaged and empowered • We feel that with Webjam we are learning, connected and

participants

081207_Webjam Tribe Survey

3

We are a modern tribe with a deep self-expression value agenda Traditional

Modern

Postmodern Sweden

Americas Germany

Europe

Total

UK France Spain Latin America US

Based on Ronald Inglehart’s Human values and behaviors matrix 081207_Webjam Tribe Survey

4

We are a modern tribe with a deep self-expression value agenda. Cont’ • Europeans are on the way, trying to achieve certain goals • Americans (from the Americas) tend to have more post-modern behaviors • Both are far away from the average people of their own countries • People in Webjam have more in common than with their neighbors

moderns on the way to self-expression

081207_Webjam Tribe Survey

5

The value agenda is based on six core values where “meritocracy is the king”

• Believe in “meritocracy” • Imagination • Close to people we love • Freedom • Confident • Tolerant

dreamers or people of the new century?

081207_Webjam Tribe Survey

6

The networking is a fact

• Most of the people interact and/or belong to different Webjams 60 50

51,4 37,8

%

40

40,5

30 20 10 0 % Member of one

Member of several

Co-editor

60% of the “owners” (59 out of 220) have more than two Webjams

081207_Webjam Tribe Survey

7

Easy to use and level of interaction are key

40,50% 37,80%

27,00% 24,30% 21,60% 18,90% 16,20%

2,70% 0,00% Easy to use

Interaction level

Infinite options

Modular structure

Dialogue

People network

Flexibility

Widgets

Templates

081207_Webjam Tribe Survey

8

Webjam value proposition is well recognized by the tribe Engaged

High

Empowered

Monetized

High/Medium

Low

Two ways of understanding monetization:

• It is • It is

incipient not an issue

yet

081207_Webjam Tribe Survey

9

We feel that we are learning, connected and sharing 0%

10%

20%

30%

40%

50%

60%

70%

Learning Connected Sharing Participant One of the tribe At home Inspired Motivated

081207_Webjam Tribe Survey

10

Some final thoughts

• Considering Webjam as a Hub & Spoke system, most of the people behave as spokes –

Few create original contents

–

Most makes third party contents flow

• This is aligned with modern behaviors • Webjam facilitates dialogue –

From “owners” as triggers

–

Between participants that recognize that Webjam goes beyond a social network 081207_Webjam Tribe Survey

11

Some final thoughts. Cont’

• Webjam value proposition is clearly perceived –

It doesn’t need to be explicit

–

People is living the experience

–

The experience always exceeds expectations

• The level of empathy between Webjam and members is high –

People share value agendas

–

People feelings are consistent with Webjam positioning

081207_Webjam Tribe Survey

12

Some final thoughts. Cont’

• The key to improve dialogue would be based on…

– Empathy: To create an open discussion environment

– Relevance: To give sense to participation

– Creativeness: To answer a modern demand

– Consistency: To tell a story over time

– Honesty: To continue alive

081207_Webjam Tribe Survey

13

Some final thoughts. Cont’

Webjam is becoming a feeling

081207_Webjam Tribe Survey

14

Thank you!

Your comments are welcome!

www.webjam.com/brand30