Brand Merchandising Manual
Technology and Equipment for Warehouses, Terminals and Ports InfraPortos South America 窶的nternational Fair for Technology and Equipment for Warehouses, Terminals and Ports, is the meeting point for companies involved with port infrastructure and terminals. The event, organised by UBM Brazil, aims to contribute to port infrastructure modernization and increase productivity, efficiency and the competitiveness of Brazilian ports, in addition to offering new business opportunities and promoting the competitiveness and development of the industry. InfraPortos South America offers to the market the perfect platform to launch new products, bring companies and clients together, to create new business and networks. Statistics confirm that InfraPortos offers to the exhibitor qualified visitors and an appropriate environment for business generation.
You will find, only at InfraPortos: Ports and terminals in South America searching for solutions and innovations. Visibility opportunity for representatives and company from several countries
A Meeting point to discover all the ideas and technology in the industry
Network with professionals involved in the purchasing process
Find out more about the key benefits of our merchadising packs for InfraPortos • Boost your marketing strategy at the event. • Bring your brand closer to attendees, making an impact on a greater number of people. • Attract more attendees to your stand. • Make your brand hit the mark. • Increase awareness before, during and after the event. • Reach a highly prestigious audience.
Speak to us about special terms for integrated marketing initiatives that can include one or more of the advertising options set out in this manual.
Legend Channel
Period
Impact
Sponsorship
Before
1
Pavilion
During
2
After
3
Internet
4
Please note: many of the initiatives are limited to a set level of availability and orders will be allocated in chronological order. Check availability with our event sales team.
*Investment values are subject to changes Sandro Bamonte sbamonte@ubmbrazil.com.br +55 11 4878 5926
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The opportunities presented in this manual are divided into: • Event Sponsorship • Online Products • Printed Products
• Pavilion Products • Other opportunities for brand merchandising
Event Sponsorship
Cana Perío Impa Cotas l do cto 05
Event Sponsorship Benefits Your logo displayed on the following materials::
• • • • • • • • • • • •
On e-marketings On the event website In the official event catalog On attendee visitor passes On displays in and around the corridors of the exhibition Mention of your company at the event opening ceremony In official advertisements as a sponsor in national and international magazines. At the entrance of the exhibition On street banners. Quantity: 2 On accreditation totems. Quantity: 6 On signage totems Insertion of a banner (234 x 100px) on the event website after signing a contract before April 30th 2015 • Distribution of promotional material in the pressroom during the event • One-page article in the event catalog.
Please note: It is the responsibility of the sponsor company to supply the above-mentioned promotional material, which must be sent to the event organizers for evaluation.
Channel
Period Impact Packs 03
Printed Products
Pavilion Products
Cana Perío Impa Cotas l do cto 01
Badge String - Visitors Printing of your logo on the badge string of all the visitors of the fair.
Benefits High number of visitors impacted • High impact at the fair entrance • Direct impact on a highly qualified public • Strategic communication in the fair • Brings more visitors to your stand • Brand awareness
Important: Exclusive sponsorship. Conferences badges strings are not included. Note: The client must supply the artwork.
Channel
Period Impact Packs 01
Cana Perío Impa Cotas l do cto 06
Sampling Initiatives Distribution of material (except event bag and visitor pass lanyard) at the event entrance and exit. • • • • • •
High impact at the event entrance Direct impact on highly prestigious attendees Generates higher visitor numbers to your stand High impact on greater number of attendees Increase in overall exposure of your company, products and services Helps bring clients to you and increases interaction with them
Channel
Period Imagem meramente ilustrativa
Impact
P.S:
• Distribution of materials will not be permitted in the foyer or outer pavilion area • The initiative cannot be carried out in the aisles of the event, only at the entrance or exit chosen by the exhibitor • Rate per day and per number of persons distributing materials • Production of material is the responsibility of the exhibitor • Content must be approved by event organizers
Packs
06
Cana Perío Impa Cotas l do cto 02
Mega-floorplan board Located at the entrance of the event, this initiative offers exclusive exposure of your brand/product in an exclusive area: on the side of the mega-floorplan.
Benefits Imagem meramente ilustrativa
• • • •
High impact among attendees Circulation of the brand through the entire event Brand awareness Increase in stand visitor numbers
Technical Specifications Two insertions of 163mm x 305mm in height Investment: US$7,920.00 each panel with two insertions of 163mm x 305mm in height. Please note: the client must supply Artwork.
Channel
Period Impact Packs 02
Cana Perío Impa Cotas l do cto 02
Entrance Hall Display Brand/product exposure on display located at the event corridors.
Benefits
Imagem meramente ilustrativa
• • • • • •
Brand awareness Increase in stand visitor numbers High impact among large numbers of attendees Increase in exposure for your company, products and services High-impact material Privileged locations
Channel
Period Impact
Technical Specifications 6m x 3m (2)
Please note: the client must supply Artwork.
Packs 02
Cana Perío Impa Cotas l do cto 02
Information Desk Benefits
Channel
• Promotion of your logo and/or product/service in the event entrance hall, where all event attendees pass through • Visibility in a strategic location • Impact on a high number of attendees • Increase in range of exposure for your company, products and services • Brand awareness • Desk located at the event entrance
Technical Specifications Imagem meramente ilustrativa
Size: 0,90 x 0,96cm (Front Size: 0,90 x 0,46cm (Side)
)
Please note: the client must supply Artwork.
Period Impact Packs 02
Cana Perío Impa Cotas l do cto 25
Aisle Banner Your company logo on aisle identification panels
Benefits Imagem meramente ilustrativa
• Strategic communication at the event • High number of attendees impacted • Brand awareness
Technical Specifications Size of banner: 3 x 2 m Double-sided banner
Please note: the client must supply Artwork.
Channel
Period Impact
Cana Perío Impa Cotas l do cto 10
Indoor signage totem Placed strategically on the main aisles of the event and in common areas, an upright signpost is an excellent tool for advertising your brand, product or service.
Benefits
Channel
Imagem meramente ilustrativa
• High impact among attendees • Brand awareness • Visibility in strategic locations
Period
Technical Specifications
Impact
Height: 2m Length: 1.10m Double-sided Merchandising area: 50cm x 50cm
Please note: the client must supply Artwork.
Packs 10
Cana Perío Impa Cotas l do cto ∞
Indoor Blimp Benefits • • • • • •
Makes it easy to locate your stand Gains greater visibility for your stand High visual impact High impact on attendees Brand awareness Strategic communication
Technical Specifications
Imagem meramente ilustrativa
Diameter: 2.5m Logo space: 110cm x 110cm – two sides.
Please note: the client must supply Artwork. This option is only available for installation above the exhibitor’s own stand, limited to 1 blimp per stand.
Channel
Period
Impact
Cana Perío Impa Cotas l do cto 10
Floor Sticker Your logo, and/or company product applied to the carpet on the event aisles, indicating the location of your stand.
Benefits • Generates higher visitor numbers at your stand • High impact among attendees • Brand awareness
Technical Specifications
Channel
Period Impact
Imagem meramente ilustrativa
Measurements: 140cm x 140cm
Packs 10 Please note: the client must supply Artwork.
Cana Perío Impa Cotas l do cto 04
Giant Floor Sticker Floor sticker located in strategic points on the pavilion aisle surface.
Benefits
Imagem meramente ilustrativa
• • • •
High impact at the event Generates higher visitor numbers at your stand High impact among attendees Brand awareness
Channel
Period Impact
Technical Specifications Measurements: 300cm x 300cm
Please note: the client must supply Artwork.
Packs 04
Other merchandising products
Cana Perío Impa Cotas l do cto 02
Carry All Sponsorship Benefits • • • • •
Brand awareness Option for exclusivity Direct impact on highly prestigious audience Increase in visitor numbers to your stand Competitive advantage with competitors
Channel
Period Impact
Imagem meramente ilustrativa
Technical Specifications Insertion of logo on side panels of the carts. Each package includes 2 (two) carts.
Please note: the client must supply Artwork.
Packs 02
Cana Perío Impa Cotas l do cto 01
Exclusive Lounge During the event, your company can hire an exclusive room for courses, presentations, workshops, lunches, dinners, receptions, etc.
Benefits • Direct impact on a highly prestigious audience • Strategic communication at the event • Brand awareness . Imagem meramente ilustrativa
Structure provided Audiovisual equipment, stage and seating.
Channel
Period Impact Packs 01
Please note: Food, drinks, receptionists, simultaneous interpreting, decoration, stage lighting and other additional services are not included. It is the responsibility of the exhibitor to contract these services.
Cana Perío Impa Cotas l do cto 01
Pressroom Sponsorship Benefits • • • • •
Brand awareness Option for exclusivity Direct impact on highly prestigious audience Strategic communication at the exhibition Increase in visitor numbers to your stand
Channel
Period
Items provided Imagem meramente ilustrativa
• • • • • •
Logo in the press area of the event website One banner in the press room Logo on monitor screensavers Writing block for journalists Folders, bags or backpacks Pens
Materials to be provided by the exhibitor (banner, writing block, folder, pen) Please note: The client must supply Artwork.
Impact Packs 01
Online Products
Cana Perío Impa Cotas l do cto 10
E-mail Marketing Benefits Channel • Your products and services advertised to a prestigious audience • Mail-out to more than 30,000 professional contacts in the sector
Period
Items provided • Newsletter mailshots from your company to the event mailing list • Two newsletter mailshots • Text and artwork to be supplied by exhibitor
Technical Specifications HTML file (with images linked to the client’s server) and a full written version of the content. Newsletters consisting 100% of images cause reduced delivery rates. .
Impact Packs 10
Cana PerĂo Impa Cotas l do cto 10
Banner on Website Benefits • Obtain quality access to your website and the best cost/benefit on the Internet. The use of electronic banners is the most efficient way of spreading the word about your company and products, giving a great return.
Description
Channel
Period Impact
Text and artwork supplied by the exhibitor.
Technical Specifications Side module: 230x100 pixels. Gif or Jpeg format.
For other options, please contact our sales team.
Packs 10
Conferences
Cana Perío Impa Cotas l do cto 05
Bronze Sponsorship Benefits Offers your brand higher visibility to a well selected audience through:
Imagem meramente ilustrativa
• Your logo printed on the conference material sent by email and direct mailing • Your logo printed o on the event’s website and conferences webpage including a hyperlink to your company’s website. • Your logo printed on the booklets at the conferences • 10% discount to sign up for the conferences for 2 people of your choice by the sponsor • 01 courtesy pass for sponsor’s guests
Cana Perío Impa Cotas l do cto 05
Silver Sponsorship Benefits Offers your brand exhibition to a well selected audience through :
Imagem meramente ilustrativa
• Your logo printed on the conferences material sent by email and direct mailing • Your logo on the event’s website, conferences webpage including a hyperlink to your company’s website. • Your logo printed on the booklets at the conferences • 10% discount to sign up for the conferences for 3 people of your choice • 02 courtesy entrance passes for the sponsor’s guests • Projection of your name and the logo of the company (through data show) during the breaks; • Promotional material distribution, such as catalogues, giveaways, etc., • Note: the materials mentioned should be made available by the sponsor as well as the organiser that will distribute them. • Copy of the event’s photos
Cana Perío Impa Cotas l do cto 05
Diamond Sponsorship Benefits This service offers a great opportunity standout and become more visible. Your company will present a clear and defined image as a market leader. See below for the items included in this option:
Imagem meramente ilustrativa
• Your logo printed on the conferences material sent by email and direct mailing Your logo on the event’s website, conferences webpage including a hyperlink to your company’s website. • Your logo printed on the booklets at the conferences. • 10% discount to sign up for the conferences for 4 people of your choice • 03 courtesy passes for the sponsor’s guests • Projection of the name and logo of the company (through data show) during the breaks; • Promotional material distribution, such as catalogues, giveaways, etc., • Note: the materials mentioned should be made available by the sponsor as well as the organiser that will distribute them. • Copy of the event’s photos • 2 customized marketing emails promoting the sponsorship • A banner with your logo on it at the entrance of the auditorium • A banner with your logo on it in the entrance hall
Cana Perío Impa Cotas l do cto 05
Platinum Sponsorship Benefits This service offers maximum exposure. It combines marketing segmentation associated with your brand allowing a greater possible highlight. In addition to special items, you will also have access to special information followed by the conference closure. See below the items included in this option:
Imagem meramente ilustrativa
• • • • • • • • •
Your logo printed on the conferences material sent by email and direct mailing Your logo on the event’s website, conferences webpage including a hyperlink to your company’s website. Your logo printed on the booklets at the conferences. 10% discount to sign up for the conferences for 5 people of your choice 4 courtesy passes for the sponsor’s guests Projection of the name and logo of the company (through data show) during the breaks; Promotional material distribution, such as catalogues, giveaways, etc., Note: the materials mentioned should be made available by the sponsor as well as the organiser that will distribute them. Copy of the event’s photos 3 customized marketing emails promoting the sponsors A banner with your logo on it in the entrance of the auditorium A banner in the entrance hall Two banners with your logo on on the auditorium stage with a excellent visibility
Cana Perío Impa Cotas l do cto 01
Chair Cover These will be used on the conferences’ chairs
Channel
Benefits • Improved brand awareness • Increased number of visitors to your stand • A High, visible impact in the conferences room
Period
Imagem meramente ilustrativa
Impact
Important: Exclusive Sponsorship.
Please note: the client must supply the artwork.
Packs 1