• Boost your marketing strategy at the event. • Bring your brand closer to attendees, making an impact on a greater number of people. • Attract more attendees to your stand. • Make your brand hit the mark. • Increase awareness before, during and after the event. • Reach a highly prestigious audience.
Speak to us about special terms for integrated marketing initiatives that can include one or more of the advertising options set out in this manual.
Sponsorship
Before
1
Pavilion
During
2
After
3
Internet
4 5
Please note: many of the initiatives are limited to a set level of availability and orders will be allocated in chronological order. Check availability with our event sales team. Kelly Lima klima@ubmbrazil.com.br +55 11 4878 5921
Sandro Bamonte sbamonte@ubmbrazil.com.br +55 11 4878 5926
The opportunities presented in this manual are divided into: • Event Sponsorship • Online Products • Printed Products
• Pavilion Products • Other opportunities for brand merchandising
I n t h i s m a r ke t i n g m a n u a l , y o u w i l l f i n d v a r i o u s o p t i o n s t o b o o s t y o u r b r a n d .
• Pocket map • Official catalog
p. 09 p. 10
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p. 12 p. 14 p. 15 p. 16 p. 17 p. 18 p. 19 p. 20 p. 21 p. 22 p. 23 p. 24 p. 25
Sampling initiatives Mega-floorplan board Corridor display Bags Information desk Street banner Indoor signage totem Indoor blimp Floor sticker Giant floor sticker Digital floorplan Digital totem Visitor pass lanyard
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Exclusive lounge Rental of restaurant area Special VIP Lounge initiative Press room sponsorship Carry All sponsorship
p. 27 p. 28 p. 29 p. 30 p. 31
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Sponsored Facebook post E-mail marketing Banner on website Intermodal App
p. 33 p. 34 p. 35 p. 36
Your logo displayed on the following materials: • On e-marketing mailouts • On the event website • Insertion of sponsor company highlighted on the list of exhibitors on the event Cellphone App • Insertion of a banner (234 x 100px) on the event website after signing a contract before April 30th 2015 • In the official event catalog • On attendee visitor passes • On displays in and around the corridors of the exhibition • On the pocket map distributed to event attendees • Mention of your company at the event opening ceremony • In official advertisements as a sponsor in national and international magazines. • At the entrance of the exhibition • On street banners. Quantity: 2 • On accreditation totems. Quantity: 6 • On signage totems
• Distribution of promotional material in the pressroom during the event. • One-page article in the event catalog. Please note: It is the responsibility of the sponsor company to supply the above-mentioned promotional material, which must be sent to the event organizers for evaluation. Investment: US$39,270.00
Exclusive advert for your company/product on the reverse of the pocket map, which will be distributed to all event attendees.
• • • •
High impact among attendees Brand circulated throughout the event Brand awareness Increase flow of attendees visiting your stand
Please note: Provision of artwork is the responsibility of the exhibitor. Investment: US$19,200.00
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The catalog will carry the full program for the exhibition and, in addition to making attendance easy, it will serve as a guide to purchasing and services, being used the whole year round for post-event consultation. It will be distributed to all event attendees.
• • • •
High impact among attendees Brand circulation throughout the event Brand activation Increase in visitor flow to your stand
To advertise in the catalog, please contact Publishing Events, the company that will produce the Official Catalog for Intermodal South America 2015. Publishing Events Joana Teixeira Tel. +44 (0)20 7841 5961 E-mail: j.teixeira@publishingevents.com
Distribution of material (except event bag and visitor pass lanyard) at the event entrance and exit. • • • • •
High impact at the event entrance Direct impact on highly prestigious attendees Generates higher visitor numbers to your stand High impact on greater number of attendees Increase in overall exposure of your company, products and services • Helps bring clients to you and increases interaction with them Investment: from US$3,960.00 per promoter Validity: One day
Package 1: US$3,960.00 – 1 Entrance/Exit – 1 day Package 2: US$10,800.00 – 1 Entrance/Exit – 3 days • Distribution of materials will not be permitted in the foyer or outer pavilion area • The initiative cannot be carried out in the aisles of the event, only at the entrance or exit chosen by the exhibitor • Rate per day and per number of persons distributing materials • Production of material is the responsibility of the exhibitor • Content must be approved by event organizers
Located at the entrance of the event, this initiative offers exclusive exposure of your brand/product in an exclusive area: on the side of the mega-floorplan.
• • • •
High impact among attendees Circulation of the brand through the entire event Brand awareness Increase in stand visitor numbers
Two insertions of 163mm x 305mm in height. Investment: US$7,920.00 each panel with two insertions of 163mm x 305mm in height. Please note: the client must supply Artwork.
Brand/product exposure on display located at the event corridors.
• • • • • •
Brand awareness Increase in stand visitor numbers High impact among large numbers of attendees Increase in exposure for your company, products and services High-impact material Privileged locations
6m x 3m (2)
Investment: US$9,000.00 per package. Please note: the client must supply Artwork.
Exclusive exposure of your logo on event bags, which will be distributed at the exhibition entrance, at the point attendees receive their visitor passes.
• • • •
High impact among attendees Brand exposure across the event Brand awareness Increase in stand visitor numbers
Investment: US$18,120.00 (Manufacture of bags under the responsibility of the Organizer).
• Promotion of your logo and/or product/service in the event entrance hall, where all event attendees pass through • Visibility in a strategic location • Impact on a high number of attendees • Increase in range of exposure for your company, products and services • Brand awareness • Desk located at the event entrance
Size: 90cm x 96cm (front) Size: 90cm x 46cm (side)
Investment: US$1,782.00
Your company logo on aisle identification panels
• Strategic communication at the event • High number of attendees impacted • Brand awareness
Size of banner: 3m x 2m
Oportunidades limitadas Empresas que já confirmaram: • • • •
Asia Shipping Jadlog Localfrio World Freight
Double-sided banner Investment: US$3,432.00 per package. Please note: the client must supply Artwork.
Placed strategically on the main aisles of the event and in common areas, an upright signpost is an excellent tool for advertising your brand, product or service.
• High impact among attendees • Brand awareness • Visibility in strategic locations
Height: 2m Length: 1.10m Double-sided Merchandising area: 50cm x 50cm Investment: US$2,706.00 per package. Please note: the client must supply Artwork.
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• • • • • •
Makes it easy to locate your stand Gains greater visibility for your stand High visual impact High impact on attendees Brand awareness Strategic communication
Diameter: 2.5m Logo space: 110cm x 110cm – two sides. Investment: US$4,290.00 each. Please note: the client must supply Artwork. This option is only available for installation above the exhibitor’s own stand, limited to 1 blimp per stand.
Your logo, and/or company product applied to the carpet on the event aisles, indicating the location of your stand.
• Generates higher visitor numbers at your stand • High impact among attendees • Brand awareness
Measurements: 140cm x 140cm Investment: US$1,200.00 each Please note: the client must supply Artwork.
Floor sticker located in strategic points on the pavilion aisle surface.
• • • •
High impact at the event Generates higher visitor numbers at your stand High impact among attendees Brand awareness
Measurements: 300cm x 300cm Investment: US$2,700.00 each Please note: the client must supply Artwork.
• Screens located at strategic points around the exhibition • Exclusivity option • Associate your brand with modernity and technology – interactive material • High impact among attendees • Generates higher visitor numbers at your stand • Competitive advantage with competitors • Brand awareness
1 Digital stand at a position to be agreed.
Investment: US$3,300.00 each.
• • • • •
High impact among attendees Interactive material Associate your brand with modernity and technology Brand awareness Competitive advantage with competitors
High quality logo supplied by client Logo at side of location on floorplan One totem Investment: US$4,320.00
Placement of your logo on the visitor pass lanyards used by all event attendees.
• • • • • •
High Impact at event entrance Direct impact on highly prestigious attendees Strategic communication at the event High impact on large number of attendees Generates higher visitor numbers at your stand Brand awareness
Investiment: US$22,800.00
Important: Exclusive event sponsorship. Does not include the lanyard for conference passes. Please note: the client must supply Artwork.
During the event, your company can hire an exclusive room for courses, presentations, workshops, lunches, dinners, receptions, etc.
• Direct impact on a highly prestigious audience • Strategic communication at the event • Brand awareness
Audiovisual equipment, stage and seating. Investment: Auditorium for 80 people …..………… US$9,900.00 per day Auditorium for 120 people …………… US$11,220.00 per day Auditorium for 150 people …………… US$16,830.00 per day Please note: Food, drinks, receptionists, simultaneous interpreting, decoration, stage lighting and other additional services are not included. It is the responsibility of the exhibitor to contract these services.
Reserve an area in our restaurant to hold an exclusive event for your clients for a period of four hours from 5pm onwards.
• Exclusive area to hold a meeting with your key clients • Opportunity for relationship building and interactivity with your clients. Investiment: US$15,000.00
Please note: Optional items such as food and drink, receptionists, decoration, stage lighting, DJ/band, among others, are not included. Additional services are the responsibility of the exhibitor.
• Be seen by the key players in the segment • Have your brand associated with the key clients of exhibitor companies • Opportunity for relationship building and interactivity with VIP clients
• Logo inserted on VIP Black / VIP Platinum / VIP Gold gifts • Logo inserted on sparkling wine cup served in the room • Visual advertisement of your company in the VIP room Investiment: US$25,200.00
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Brand awareness Option for exclusivity Direct impact on highly prestigious audience Strategic communication at the exhibition Increase in visitor numbers to your stand
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Logo in the press area of the event website One banner in the press room Logo on monitor screensavers Writing block for journalists Folders, bags or backpacks Pens Logo on monitors
Investiment: US$4,800.00 Materials to be provided by the exhibitor (banner, writing block, folder, pen) Please note: The client must supply Artwork.
• • • • •
Brand awareness Option for exclusivity Direct impact on highly prestigious audience Increase in visitor numbers to your stand Competitive advantage with competitors
Insertion of logo on side panels of the carts. Each package includes 2 (two) carts. Investment: US$9,000.00 per package. Please note: the client must supply Artwork.
• Greater interaction with event attendees • Communication of products and services to a prestigious audience • Immediate return through ‘shares’
Text and artwork to be provided by exhibitor
Text/Image with option of an attached link. Investiment: US$600.00 Artwork to be provided by the exhibitor
• Your products and services advertised to a prestigious audience • Mail-out to more than 130,000 professional contacts in the sector.
• Newsletter mailshots from your company to the event mailing list • Two newsletter mailshots • Text and artwork to be supplied by exhibitor
HTML file (with images linked to the client’s server) and a full written version of the content. Newsletters consisting 100% of images cause reduced delivery rates. Investment: US$3,927.00
• Obtain quality access to your website and the best cost/benefit on the Internet. The use of electronic banners is the most efficient way of spreading the word about your company and products, giving a great return.
Text and artwork supplied by the exhibitor.
Side module: 230x100 pixels. Gif or Jpeg format. Investment Side module: US$344.00 /month For other options, please contact our sales team.
• Boost your brand exposure: more than 2000 downloads made at the last edition, 67,000 page views, 40,000 of these being during the event.
• • • •
Up to 3 Homepage Banners 1 banner on the internal homepage of the app 1 exhibitor logo on the list of exhibitors 3 push notification campaigns – one before, one during and one after the event • 2 advertorials in the News sections – publication times to be confirmed
Home Banner: Jpeg, in formats 640x340 and 640x500 Internal Banner: Jpeg, 640x100 Exhibitor Logo: jpeg, 68x68 Investiment: US$5,400.00