Rubyfrost 2017 Press Kit

Press Kit

t h g u a c t ge d e d n a h d re

the winterfresh apple Reaching peak flavor in the winter months, RubyFrost apples are the perfect balance of sweet and tart with a rich, deep burgundy color and a joyful, juicy crunch. This unique twist on the classic Northeast flavor profile makes RubyFrost the apple you love to reach for. RubyFrost is the winterfresh apple consumers demand!

Learn more at RubyFrostApple.com.

What RubyFrost lovers say: “My husband and I are hooked.

Can’t wait to cook some!”

“I just wanted to tell you how much I love your apples. I grew up in NY and one thing I really miss are the apples! Your apples are fantastic!”

“I’m just a curious apple lover. I spotted some Ruby Frost apples at my NYC grocery today and bought a few because I never tried them - they are amazing!”

reach for ruby A baker’s dream!

Sweet, tart and joyfully juicy, Ruby is the apple you reach for every day!

To learn more about the 145 premier growers who make up Crunch Time Apple Growers, visit crunchtimeapplegrowers.com

2017 RubyFrost Apple Press Kit Learn more at RubyFrostApple.com

breakfast risotto with rubyfrost apples and raisins Move over oatmeal, there’s a new hot breakfast in town: sweet, creamy breakfast risotto loaded with apples and raisins.

YIELD: 6 SERVINGS PREP TIME: 10 MINUTES COOK TIME: 40 MINUTES INGREDIENTS 1 tablespoon butter 2 RubyFrost apples, peeled and chopped 1 1/2 cups arborio rice 1 cup apple juice 4 cups unsweetened almond milk 1/4 cup raisins 2 tablespoons flax meal 1 tablespoon chia seeds 1 pinch salt Optional: additional chopped apple, brown sugar, and/or walnuts for serving.

DIRECTIONS Melt the butter in a large, shallow saute pan set over medium heat. Add the apples and cook for 2-3 minutes, or until slightly softened.

Add the rice; stir so that each grain of rice is coated with butter and appears glossy. Cook for 3-4 minutes, or until the rice is mostly translucent. Stir in the apple juice and cook until it has been absorbed.

Add 1 cup of almond milk along with the raisins, flax meal, chia seeds, and salt. Stir constantly until all the milk has absorbed into the rice. Continue this process, adding the milk 1/4 cup at a time, until the rice is creamy and soft – the whole process will take about 30 minutes.

Top with brown sugar, chopped apples, and walnuts, as desired.

Recipe and photo courtesy of Lauren Keating, Healthy Delicious.

View more recipes at RubyFrostApple.com/recipes!

RUBYFROST APPLES FROM NEW YORK Rena Montedoro, Director of Marketing | Crunch Time Apple Growers PO Box 25, Wolcott, NY 14590 | office: 716-300-8072 | cell: 814-397-9161 | rena@crunchtimeapplegrowers.com