PUBLIC RELATIONS & MARKETING TIPS
Your Brand Amplified™: Meaningful Holiday Campaigns
Holiday time is upon us once again. In a pandemic, where Halloween was "canceled" in many parts of the country, how do you help your Brand stand out for the holidays and continue to establish a relationship with your partners, clients, and customers? Company Messaging There is no better time to start than immediately! If you don't have a company newsletter, I cannot stress how this needs to be part of your ongoing marketing and PR strategy. While no one likes to be inundated with email, a once a week message is a great way to communicate with your audience and continue to build brand loyalty. If you don't want to recognize every faith's holidays, that is ok. You can still get into the holiday spirit! An easy way to do this is to stay attuned to your client or customers' needs and wants. This year, with everything that has gone on in the world around us, it is more important than ever to make sure you are providing information that is timely, relevant, and uplifting. Everyone can use a break from the day-to-day stress of daily life, whether they're unsure about work, dealing with home school while working from home, or any of the number of issues that have been brought upon us.
Share what you are doing to give back and to promote the spirit of the holidays in your newsletters and on your social media. For Thanksgiving, share what you are thankful for as a company, as well as individuals; sharing what your team is grateful for creates content for your social media and other communications outlets and personalizes the company. If your team or company volunteers or makes donations to local shelters or food organizations, share photos! Do not be afraid to share what you are doing. If you participate in Christmas or other holidays, create a countdown on your social feeds, websites, and newsletters with fun facts for each day, favorite Christmas movies and memories, and unique "Deals of the Day". Corporate Gifting For those higher up on your Thank You list, it's always a good idea to send gifts and cards the old-fashioned way – aka the USPS or another delivery service. People like receiving meaningful mail. For my company, I created a client Google form asking them for a mailing address, their favorite dessert, their favorite charity, and key members of their teams whom I should also be asking. Spoiler alert, with two clients who have delicious gourmet treats, everyone
