TMA Dispatch, Summer 2022

Page 14

<<COVER STORY

A Beginner’s Guide to

CORPORATE SOCIAL RESPONSIBILITY By Alaina Sonksen, DMP Cares Coordinator Mark Hillenburg, VP Marketing, DMP

If you’re asking yourself, “What is Corporate Social Responsibility?” … You’re not alone. Even if this phrase is foreign to you, I’m willing to bet that your company is operating with some level of Corporate Social Responsibility already. You might just not use that term to describe it. Here’s a digestible definition and explanation, that way we’re all on the same page: Corporate Social Responsibility (CSR) describes a company’s conscious efforts to leave a positive impact on the world instead of a negative one. CSR can be exercised in a variety of different avenues – ethical business practices, economic decisions,

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Summer 2022 | TMA Dispatch


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