Alex Camprubi

Alex Camprubí believes that design is a powerful way to create and improve our surrounding, that landscape architecture and design are not only the result of ideas, passion, teamwork, administration, experience, and knowledge, but of the respectful relation one can build with people around to make future happen harmoniously. He believes there is no innovation without research and exploration. And that innovation is an instrument which opens potential opportunities and redefines markets which in turn influence places to be successful. He is a Design Director in PuBang Design Institute, a design practice in Guangzhou, Guangdong; China. A country he has been working since 2007. He lectures often on the research done by him and his team on place making, neuro-urbanism, landscape intelligence and sustainable practices in architecture.