BRAND GUIDELINES 2023-24 Based on Forsyth's Brand & Design Center
TABLE OF CONTENTS 1
Checklists
2
Logo Guidelines
3
Brand Colors
4
Typography
5
CS Fundamentals
BRAND CHECKLIST Logo is prominent (center, top left/right) Logo is clear Color Check: Primary & Secondary only Brand Fonts: Trade Gothic, Garamond, + Limited use of other fonts Intentional use of student photos Edit: Prioritize important information Edit: Look for typos & grammar fixes Edit: Proof for alignment adjustments Edit: Step back to view design as a whole Name & save design in Canva folder Draft Proof: Share design for review Happy Sharing! 1.1
SMORE CHECKLIST Logo is clear & prominent at the top Structure: Most important (top) to least Information: Clear & concise Organization: Use separators & headings Visual: Large informative graphics Visual: Student photos for personal touch Contrasting background & main color Font: Clean and easy to read CS Footer with contact & social media Edit: Look for typos & grammar fixes Edit: Check for alignment adjustments Draft Proof: Share newsletter for review Happy Sharing! 1.2
LOGO GUIDELINES
HOW TO USE LOGO Logo should be prominent & clear Centered at the top or placed in top left or right corners
2.1
LOGO GUIDELINES HOW NOT TO USE LOGO
2.2
BRAND COLORS
HOW TO USE BRAND COLORS Primary Colors: CS red & black Secondary Colors: purple, orange, light blue, and lime green
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TYPOGRAPHY
4.1
TYPOGRAPHY
4.2
TYPOGRAPHY
4.3
CS FUNDAMENTALS WHY BRAND? A brand is a reflection of the organization and builds reputation. These brand guidelines summarize the image, primary message, and ways we represent Crosby Scholars. Consistency in our brand across the organization generates name recognition.
OUR MISSION It is our belief that every student who has the desire to go to college should have the opportunity to attend. We strive to help students and parents navigate the ever-changing world of college admissions and financial aid so that the doors of opportunity remain open to all students.
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