Product
Design
2020
HELLO MY NAME IS SANTIAGO! I’m digital product designer with seven years of experience in innovatio Entrepreneurship and comunications. Also i’m stand-up comedian since fi
Fullstack web developer Bootcamp.
2020
Msc. Innovation for enterprise development
Clever Leaves
Puntocomed
Inner innovation facilitator.
Tec. de Monterrey.
e-Commerc
Impaqto
2019
Incubator coordinator.
Connect Bogotá región Entrepreneurship coordinator.
2018 Kassani Furniture designer
2017
2016 Major Product Development
Vivelab Bogota
National University of Colombia
Co-creation coordinator
2015 Industrial design
2014
National University of Colombia
Idea BTI
Innovation senior developer
Consult
Oratory
on, product design, UX/UI, ive years.
dia
ce
Stand-Up comedian
Los martes de humor
Comedy club.
to-rĂa
trainer
Academic Life Profesional career Comedy career
How to design an ideation platform from scratch?
Smartiva was strategy from the department of inner innovation and knowledge management to source scale-up company. This is a global company with operations in Colombia, Portugal, Germany, Canada from different background and cultures, from farmers in BoyacĂĄ, Colombia to Business teams in Europe the innovation culture.
we send and mysterious nu clues and the F
Engage people
we design games like dices with scamper method. Or using hand drawing format for those employees who don’t have computer access to platform.
Content management:
We make a content strategy to help the people in the ideation process using blogs articles, infographics, videos, and post in the network of the company.
Idea managem
S M A R T I VA
Classify and process the ideas, gave us v knowledge about the business, the information i with the C level directive choosing the winn
e ideas to solve the new challenges as and USA. That means we have people e and New York needs to feel part of
Launching the campaign:
umber or symbol, during the week we give more Friday we launch the conditions of the campaign.
UX CONTENT DESIGN
SERVICE DESIGN
ment:
valuable is shared ner idea.
INNOVATION CULTURE
HOW IT WORKS? UX $
1. Go to Puntocomedia .com
2. choose the show
3. Choose your food or reward
4. Pay
BACKEND
PRE-PRODUCCIĂ“N
Generate Order at Venue
Marketing event
User interface:
Adaptation to local requirements
Pre-production Transmission
Integration with Venue
USERS COMEDIANS
$
VENUES
Pay to c
PUBLIC
There is a business opportunity in the entertainment market fo
Puntocomedia is a digital ticket-store for small comedy shows (less than 300 people). the goal w there is a product- market fit. For this we have to create a digital service with different touchpoin web admins, and comedy fans in a very informal and emerging industry.
Content design Social media posts Printables Flyer design
y
5. Enjoy the
HOME EXPERIENCE EVENT DAY
DELIVERY SEND FOOD
UNLOCK THE SHOW
y the ticket comedian
HOY ES UN BUEN DĂ?A PARA REIR
Re - Branding:
PRODUCERS
Refresh the concept, logotype and symbol
or the underground comedy?
was sell 1000 tickets in one year and proof nts for different users: comedians, producers,
WEBMASTER
BRAND MANAGEMENT
BUSINESS DESIGN
Final Result
ANICCA Design process Brand development
ANICCA
ANICCA
ANICCA
ANICCA
ANICCA
ANICCA
ANICCA
ANICCA
ANICCA
ANICCA
ANICCA
ANICCA
ANICCA
Original Brand
Design fow mobile and desktop
Web Re-branding Design fow mobile and desktop
UX UI DESIGN
BRAND DESIGN
ANICCA
FRONTEND
How we can teach to the customers the advantages and opportuniti experts?
The knowledge about the use of CBD it’s very early, and many companies don’t understand the difference between cannabis. We design a learning platform with webinars, content and e-books and a virtual tour explaining the long-lasting relations with the customers
Landing Page:
We design a landing page with content strategy for this two cust cannabis expert’s information about the technical quality of Cosmetics and pharma we deign a strategy focused in explai opportunities.
User research:
we classify the customers in two: cannabis experts and pharma/ cosmetic. building an extensive customer profile and value proposition canvas to identify the real needs of each business.
Remote Lab:
With the COVID-19 situation, are impossible take a tour in our labs to see the quality of the process. We design a virtual tour using 360° interactive pictures of the lab, and a formulation assistant to do test in our lab from any place in the earth.
ies to work with cannabis
n the regular cannabis and pharmaceutical technology behind the product and build
tomer’s profile, for the CBD oil, for in the commercial
How we can teach to the customers the advantages and opportunities to work with cannabis experts? The knowledge about the use of CBD it’s very early, and many companies don’t understand the difference between the regular cannabis and pharmaceutical cannabis. We design a learning platform with webinars, content and e-books and a virtual tour explaining the technology behind the product and build long-lasting relations with the customers
SERVICE DESIGN
VIRTUAL REALITY