13 AM Presentation

Girl Scouts of the Chesapeake Bay 2014 Annual Meeting

State of the Council Report April 30, 2014

Girl Scouts of the Chesapeake Bay 2014 Annual Meeting

Membership Update April 30, 2014

Girl Membership 18,000 16,000

15,432

15,327

14,000

12,355

12,000

11,419

11,610

2012

2013

10,000 8,000 6,000 4,000 2,000 0

2009

2010

2011

Confidential and Proprietary - Not for Public Distribution - Do Not Copy

3

Adult Membership 5,400 5,141

5,200

5,126

5,022 5,000

4,885

4,800 4,600 4,400

4,309

4,200 4,000 3,800

2009

2010

2011

2012

Confidential and Proprietary - Not for Public Distribution - Do Not Copy

2013

4

Total Troops 1000

921

900

900

863 781

800

724

700 600 500 400 300 200 100 0

2009

2010

2011

2012

Confidential and Proprietary - Not for Public Distribution - Do Not Copy

2013

5

Outreach Series 6,000 5,607 5,500

5,396

5,000 4,348

4,500 4,000 3,500 3,000

2,784

2,994

2,500 2,000

2009

2010

2011

2012

Confidential and Proprietary - Not for Public Distribution - Do Not Copy

2013

6

Retention 2009 - 2013 70.0%

63.3%

65.4% 65.3% 63.6%

60.0% 50.0%

49.1% 49.8%

60.2%

51.0% 51.5% 46.4%

40.0% 30.0% 20.0% 10.0% 0.0% Girls

Adults

Confidential and Proprietary - Not for Public Distribution - Do Not Copy

7

Membership Summary • Steady decline in both girl and adult membership • Troop pathway: most successful pathway but continues to decline • 35% of our girl membership supported through restricted grant funding, resulting in limited sustainability • Retention of girl membership hovers around 50%, while adult membership continues to decline

Confidential and Proprietary - Not for Public Distribution - Do Not Copy

8

Girl Scouts of the Chesapeake Bay 2014 Annual Meeting

Financial Update April 30, 2014

Assets 14,000

Thousands

12,000 10,000 8,000 December 31, 2012 December 31, 2013

6,000 4,000 2,000 Total Assets

Investments

Cash

Property

Confidential and Proprietary - Not for Public Distribution - Do Not Copy

10

Revenue & Expenses 4,500

Thousands

2009

2010

2011

2012

2013

4,000 Total Revenues Total Expenses 3,500

3,000

Confidential and Proprietary - Not for Public Distribution - Do Not Copy

11

Where does our revenue come from?

Contributions Retail Shops (net) (Unrestricted) 9% 4% Property Rentals 1%

Contributions (Restricted) 11% Investment Income 8%

Camp Program Revenue 5%

Other Income 1%

Cookie Program (net) 56%

Fall Product Program (net) 3% Program Revenue 2%

2013 Total Revenues

Confidential and Proprietary - Not for Public Distribution - Do Not Copy

12

Cost per box of cookies 2013-2017 $1.100 $1.075

$1.080 $1.060

$1.045

$1.040 $1.015

$1.020 $0.995

$1.000 $0.980

$0.970

$0.960 $0.940 $0.920 $0.900

2013

2014

2015

2016

Confidential and Proprietary - Not for Public Distribution - Do Not Copy

2017

13

Where is our money going?

Administrative (Finance, IT, Admin) 9%

2013 Total Expenses

Public Relations 4% Membership 14% Capital Campaign 3% Fundraising 11%

Adult Training 6%

Camping 8%

Girl Programs 19% Product Program 16% Girl Programs Outreach 10% Confidential and Proprietary - Not for Public Distribution - Do Not Copy

14

Total expenses in 2013 Travel and conferences 2% Printing and advertising 1%

Depreciation expense 8%

Administrative costs 4%

Occupancy and equipment costs 15% Program support direct 8%

Salary, including benefits, taxes and insurance 61%

Confidential and Proprietary - Not for Public Distribution - Do Not Copy

15

Services provided by staff include • Organizing and staffing special events, programs and summer camps.

• Processing membership applications, program registrations, financial assistance and other “behind the scenes” tasks to provide our girls with the best possible experience as a Girl Scout.

• Providing training and assistance to Service Units and troop leaders.

• Maintaining our 7 properties.

• Communicating with our members and keeping our members, board, staff, politicians and media informed.

• Raising funds so we can offer services to more girls.

• Staffing two retail locations, in addition to retail expresses, camp retail locations, and other events.

• Complying with legal and financial requirements for nonprofits in Delaware, Maryland and Virginia.

Confidential and Proprietary - Not for Public Distribution - Do Not Copy

16

Thousands

Salaries, Benefits, Taxes, Insurance 2012-2016 $2,800

$2,744

$2,700

$2,664

$2,600

$2,579

$2,587

2013

2014

$2,500 $2,400

$2,359

$2,300 $2,200 $2,100

2012

2015

Confidential and Proprietary - Not for Public Distribution - Do Not Copy

2016

17

National Girl Scout Council Retirement Plan 2009-2017 $225,246 $188,000 $158,876

$110,132 $99,120

$45,608 $49,713

2009

2010

2011

2012

2013

2014

2015

2016

Confidential and Proprietary - Not for Public Distribution - Do Not Copy

2017

18

Property and Camp Revenue and Expenses - 2013 Non-Camp

$55 $17 $3

Sandy Pines

$5 $1 $62 $5

$397

Camp Todd

$27 $22 $135 $21

Country Center

$29 $38 $139 $25 $60

Grove Point

Total Revenue Capital Expenses Fixed Expenses Variable Expenses

$159 $158

$264

$274 $138 $212

Total Properties $-

$200

$400 $600 Thousands

$998

$800

$1,000

Summary: Financial Data, Assumptions and Forecasts • Revenue trends have been declining over the past few years, since the market crash of 2008.

All non-profits are struggling with funding.

• We can raise the cookie sales price every few years (last increase was 2012).

• Expenses are expected to rise faster than revenues.

We currently operate at bare minimum on expenses we can control.

• We must find other revenue sources to achieve financial health, including the implementation of a Council Service Fee for the 2015-2016 membership year, as well as an increase in our property rental fees.

Confidential and Proprietary - Not for Public Distribution - Do Not Copy

20

Council Service Fee • Current Girl Membership Fee is $15 for the 2013-2014 membership year. This entire fee goes directly to GSUSA and nothing is retained by GSCB. • At the 52nd GSUSA National Council Session in November 2011, Girl Scout delegates from across the country overwhelmingly approved the voluntary implementation of a council service fee for each girl member that would be part of girls’ registration.

• This “Council Service Fee, ” would be retained by GSCB for support of its operations.

• About 40% of councils have implemented or plan on implementing the council service fees.

Confidential and Proprietary - Not for Public Distribution - Do Not Copy

21

Property Rental Structure • More than 10 years since last increase • Compared cost of nearby competition • Our fees much lower than the competition •New fees will be effective June 1, 2014

Confidential and Proprietary - Not for Public Distribution - Do Not Copy

22

“THE WORK OF TODAY IS THE HISTORY OF TOMORROW AND WE ARE ITS MAKERS.” - Juliette Gordon Low

Confidential and Proprietary - Not for Public Distribution - Do Not Copy

23