2015 Annual Report

Page 1

CAN

DO

ANY

Highest Awards

THIN

Girl Scouts Bronze, Silver and Gold Award recipients:

G

13 58 161

Total Girl Membership

9651

Imagine Your STEM Future was launched at Christiana High School in the winter, then expanded to five high schools – Newark, Glasgow, Christiana, Milford and Seaford – in the 2014-2015 school year. Thanks to sponsors such as RGK, Ashland and AstraZeneca, this innovative program brought hands-on science activities to high school girls outside of the traditional classroom.

45.9% retention

15th

“The

Annu

Pow

al Ce

er of

Total Adult Membership

lebra

Ima

tion

gina

4

tion

.”

0

7

65.8% retention

31.1%

$87,537

Percentage served through restricted grant funding

Total given in financial assistance

751 tota

24 Wherever a Girl Scout goes, she can be recognized by the uniform she wears. Whether it’s a sash or a vest, the pins, badges and patches tell stories about the individual Girl Scout’s experience. You’ll see some of the things she learned, how she served the community, and the fun she’s had with her friends. Maybe she went kayaking in the Sassafras River; or earned the Digital Movie Maker badge at Camp Country Center’s Digital Media Center; perhaps she received her Girl Scout Gold Award at On My Honor; or delivered Girl Scout Cookies to a local charity as part of Operation Taste of Home. In this year’s Annual Report, we use the Girl Scout uniform to tell our stories of 2014. Our membership, program, property and financial information are represented by the badges and patches on the Girl Scout uniform. There were many wonderful events and activities, including the tri-annual National Convention and Girl Scout Leadership Institute (GSLI) in Salt Lake City, Utah. GSCB was represented by six teen Girl Scouts, including two official teen delegates. We’ve also illustrated our expanded STEM programming, and new additions to the Girl Scout Cookie Program, which included carts at three regional malls.

As with recent years, 2014 was a challenging year. Faced with a financial deficit, we tightened budgets, restructured staff and considered new sources of revenue. Thanks to our generous donors, and alignment of both financial and human resources to key council strategies and focus, Girl Scouts of the Chesapeake Bay is turning the corner. As we finish our first century on the Delmarva Peninsula, we recognize the new beginnings that this year offered our council, represented by the troop crest patch on the front cover—the white rose. The white rose symbolizes new beginnings. A very important new beginning for Girl Scouts of the Chesapeake Bay is the Northern Resource Center. In 2014, we finalized the purchase of land, started the capital campaign and planned for a busy 2015 of breaking ground and building. By this time next year, we plan to be in our new building, celebrating the 100th year of Girl Scouting on the Delmarva Peninsula, and serving a new generation of girls. As always, we look forward to sharing the year with our Girl Scouts, adult volunteers, families, donors and friends. Sincerely,

Anne T. Hogan Chief Executive Officer

9

Financials*

l number of troops

ed through 167 total p ls serv rogr r i g a 24

ms .

ers, 22% by GSCB st aff, 5 volunte y b d 0% e t a by v it l i c en fa % do 28 s a e b d rs M p E ro T

grams

43% S

Revenue and Support

althy Living program 12% He s

11% Outdoor programs Oth 44%

er (Includes highest awards and

823

arts )

Product Program..........................................32% Capital Campaign.........................................28% Miscellaneous Income............................... 18% Public support................................................. 6% United Way, Federal and State Funds..... 4% Camping and Program Fees....................... 4% Investment Income....................................... 3% Special Events................................................. 2% Sale of Merchandise...................................... 2% In-Kind Donations........................................... 1% Total Revenue and Support........$6,523,705

Expenses

Program Services........................................70% Management and General......................... 11% Fundraising.....................................................10% Capital Funding...............................................9% Total Expenses..............................$3,969,011

Change in net assets.................$2,554,694 Net assets: Beginning of the year...............$10,281,848 End of the year...........................$12,836,542

$15,916

588 girls were served through our Summer Camp Amount given in financial aid for Summer Camp. pathway for a total of 823 experiences at Country Center, Grove Point and Camp Todd (6% of membership)

926,461

Lynne S. Shand Board Director

GS Cookie Program

total boxes sold

154

average number of boxes sold per girl

5,877

girls participated

$665, 329

troop proceeds

$84,635

girl proceeds

The first National Girl Scout Cookie Weekend was held, with special early booths planned for the weekend including kiosks at Christiana Mall, Dover Mall and the Centre at Salisbury, which remained for the duration of the program. Girls solicited donations for 32,116 boxes of cookies for Operation Taste of Home to be distributed through the USO to active duty military as well as to food banks along the Delmarva Peninsula.

The Inaugural Punkin Fling and Fall Festival was held at Camp Todd. The event sold out and featured catapults and a trebuchet flinging pumpkins, a chili cook-off and videography via drone coverage.

Fund Development Fund development raised approximately $847,000 or 24% of total revenues through public support, United Ways, United Fund, Government Funds, In-Kind Donations and special fundraising events, such as the Women of Distinction program and Thin Mint Run. The Women of Distinction program honored Terri Kelly, President and CEO, W.L. Gore & Associates as Northern Honoree, I. Sharon Dobson, President/CEO Priceless Industries, Inc. as Mid-Shore Honoree, Ginnie Malone as Lower-Shore Honoree and Susan Wilson Krick as Sussex County Honoree.

Capital Campaign The new Northern Resource Center will be “A Beacon For All Girls,” preparing us for our second century on the Delmarva Peninsula. In 2014, we purchased seven beautiful acres for the Northern Resource Center and launched the Capital Campaign to begin raising the necessary funds. You can help Build the Beacon by visiting www.gscb.org/beacon. The financial statements of the Girl Scouts of the Chesapeake Bay are audited annually. Cover & Rossiter conducted the 2014 audit.


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