Girl Scouts of the Chesapeake Bay 2015 Annual Meeting
State of the Council Report April 29, 2015
Girl Scouts of the Chesapeake Bay 2015 Annual Meeting
Mission Delivery Update April 29, 2015
Girl Membership 18,000 16,000
15,327
14,000
12,355
12,000
11,419
11,610
9,651
10,000 8,000 6,000 4,000
2,000 0
2010
2011
2012
2013
2014
3
Girl Membership by Region 6000 5000
5108
5068
4615
4000 3483
3437
3019
2914
3000
2782 2254
2000 1000 0 2012
2013
North
Central
2014
South
4
Total Troops 900
900
863
850
800
781 751
750
724 700
650 2010
2011
2012
2013
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2014
5
Outreach Series 6,000 5,500
5,396
5,000 4,348
4,500 4,000 3,500 3,000
2,784
2,994
3,004
2,500 2,000
2010
2011
2012
2013
2014
Adult Membership 6000 5141
5126 4885
5000
4309
4079
4000 2856
3000
Total Adult Membership
2924
2635
Direct Service
2325 1707
2000
1000
0
2010
2011
2012
2013
2014
7
Adult Membership by Region 2500 2000
2009 1761
1795
1770 1565
1500 1022
1000
1478
974 806
500 0 2012
2013 North
Central
2014 South
8
Retention 2009 - 2014 70.0%
65.4% 65.3% 63.6%
60.0% 50.0%
49.8%
51.0% 51.5% 46.4%
65.8%
60.2%
45.9%
40.0% 30.0% 20.0% 10.0% 0.0%
Girls
Adults
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Girl Program Offerings/Cancellations 300 250
200 150 100 50 0 2012
2013 Offered
2014
Cancelled
10
Girl Programs by Region 2013 180 160 140 120 100 80 60 40
20 0 North
Central 2013 Offered
South
2013 Cancelled
11
Girl Programs by Region 2014 140
120 100 80 60 40
20 0 North
Central 2014 Offered
South
2014 Cancelled
12
Cookie Program: Girl Participation 10000 9000
8000 7000 6000 5000 4000 3000 2000 1000 0 2010
2011
Girls Registered 1/31
2012
2013
2014
Girls Participated
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Cookie Program: Overall Participation 87%
86%
86% 85%
84%
84%
83% 82%
83% 82% 81%
81% 80% 79%
78% 2010
2011
2012
2013
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2014
14
Cookie Program: Per Girl Average 156 154 152 150 148 146 144 142 140 138 136
154 150 148 144 142
2010
2011
2012
2013
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2014
15
Camp: Individual Girl Registration 632
640 620 600
588
580 560
555
551
2011
2012
540 520
500 2013
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2014
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Camp: Total Girl Experiences 1200 1000
1023
929
931
823
800
600 400 200
0 2011
2012
2013
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2014
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Mission Delivery Summary • Steady decline in both girl and adult membership • Troops: most successful pathway but continues to decline • 30% of our girl membership supported through restricted grant funding • Girl and adult retention continue to fluctuate up and down with no significant increase • 30% of program offerings cancelled; 83% due to low registration • Less girls participating in cookie program • Increased Per Girl Average for cookie program • Continued decline in individual girl registrations and total camp experiences.
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Girl Scouts of the Chesapeake Bay 2015 Annual Meeting
Financial Update April 29, 2015
Assets 16,000 14,000
Thousands
12,000 10,000 8,000 6,000 4,000 2,000 Total Assets
Investments
December 31, 2013
Cash
Property
December 31, 2014
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Revenue & Expenses 7,000 6,524 6,000
THOUSANDS
5,000
3,934
3,966
4,212
3,585
4,000 3,000
3,918
4,180
4,072
3,969
Total Revenues
4,229 Total Expenses
2,000 1,000 2010
2011
2012
2013
2014
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Where does our revenue come from? Retail Shops (net) 3%
Property Rentals 1%
Contributions Contributions (Unrestricted) (Restricted) 16% 7% Investment Income 5%
Camp Program Revenue 5%
Other Income 1%
Cookie Program (net) 56%
Fall Product Program (net) 3% Program Revenue 1%
2014 Total Operating Revenues
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Cost per box of cookies 2014-2018 $1.080
$1.070
$1.060
$1.050
$1.040
$1.030 $1.015
$1.020 $1.000
$0.995
$0.980 $0.960 $0.940
2014
2015
2016
2017
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2018
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Where is our money going? Administrative 2014 Total Expenses (Finance, IT, Admin) 5% Public Relations 5%
Membership 16%
Capital Funding 9%
Girl Programs 18%
Fundraising 11% Adult Training 6%
Girl Programs Outreach 9% Camping 10%
Product Program 11% Confidential and Proprietary - Not for Public Distribution - Do Not Copy
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Total expenses in 2014 Travel and conferences 2% Printing and advertising 1%
Depreciation expense 9%
Administrative costs 5%
Occupancy and equipment costs 14%
Program support direct, 10%
Salary, including benefits, taxes and insurance 59%
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Services provided by staff include • Organizing and staffing special events, programs and summer camps. • Processing membership applications, program registrations, financial assistance and other “behind the scenes” tasks to provide our girls with the best possible experience as a Girl Scout. • Providing training and assistance to Service Units and troop leaders. • Maintaining our 7 properties. • Communicating with our members and keeping our members, board, staff, politicians and media informed. • Raising funds so we can offer services to more girls. • Staffing two retail locations, in addition to retail expresses, camp retail locations, and other events. • Complying with legal and financial requirements for nonprofits in Delaware, Maryland and Virginia. Confidential and Proprietary - Not for Public Distribution - Do Not Copy
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Thousands
Salaries, Benefits, Taxes, Insurance 2013-2017 $2,700 $2,600
$2,579
$2,500 $2,400
$2,375
$2,354 $2,306
$2,300
$2,239
$2,200 $2,100 $2,000
2013
2014
2015
2016
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2017
27
National Girl Scout Council Retirement Plan 2009-2017 $281,268 $242,472 $209,028 $187,187
$158,874 $110,132 $99,120 $45,608 $49,713
2009
2010
2011
2012
2013
2014
2015
2016
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2017
28
Property and Camp Revenue and Expenses - 2014 $1,000 $900 $800
Thousands
$700 $600 $500
Total Revenue
$400
Variable Expenses
$300
Fixed Expenses
$200
Capital Expenses
$100 $-
Summary: Financial Data, Assumptions and Forecasts • Revenue trends have been declining over the past few years, since the market crash of 2008. All non-profits are struggling with funding. • We can raise the cookie sales price every few years (last increase was 2012). • Expenses are expected to rise faster than revenues. We currently operate at bare minimum on expenses we can control. • We must find other revenue sources to achieve financial health, including the implementation of a Council Service Fee for the 2015-2016 membership year and the implementation of the outdoor program and property initiative.
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Council Service Fee • Current Girl Membership Fee is $15 for the 2014-2015 membership year. This entire fee goes directly to GSUSA and nothing is retained by GSCB. • At the 52nd GSUSA National Council Session in November 2011, Girl Scout delegates from across the country overwhelmingly approved the voluntary implementation of a council service fee for each girl member that would be part of girls’ registration. • We implemented a Council Service Fee for girls ONLY beginning with the 2015-2016 membership year. No girl will be turned away and financial assistance is available to those who need it.
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Outdoor Program and Property Initiative • In 2014, GSCB brought in an outdoor program and property consultant. This consultant was to look at our outdoor program and properties and provide us with a recommendation to help us move forward. • Their recommendation, which included ensuring girls get the true outdoor experience through our amazing properties, was presented to the board of directors in December 2014 and it was approved.
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