2015 Annual Meeting Presentation

Girl Scouts of the Chesapeake Bay 2015 Annual Meeting

State of the Council Report April 29, 2015

Girl Scouts of the Chesapeake Bay 2015 Annual Meeting

Mission Delivery Update April 29, 2015

Girl Membership 18,000 16,000

15,327

14,000

12,355

12,000

11,419

11,610

9,651

10,000 8,000 6,000 4,000

2,000 0

2010

2011

2012

2013

2014

3

Girl Membership by Region 6000 5000

5108

5068

4615

4000 3483

3437

3019

2914

3000

2782 2254

2000 1000 0 2012

2013

North

Central

2014

South

4

Total Troops 900

900

863

850

800

781 751

750

724 700

650 2010

2011

2012

2013

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2014

5

Outreach Series 6,000 5,500

5,396

5,000 4,348

4,500 4,000 3,500 3,000

2,784

2,994

3,004

2,500 2,000

2010

2011

2012

2013

2014

Adult Membership 6000 5141

5126 4885

5000

4309

4079

4000 2856

3000

Total Adult Membership

2924

2635

Direct Service

2325 1707

2000

1000

0

2010

2011

2012

2013

2014

7

Adult Membership by Region 2500 2000

2009 1761

1795

1770 1565

1500 1022

1000

1478

974 806

500 0 2012

2013 North

Central

2014 South

8

Retention 2009 - 2014 70.0%

65.4% 65.3% 63.6%

60.0% 50.0%

49.8%

51.0% 51.5% 46.4%

65.8%

60.2%

45.9%

40.0% 30.0% 20.0% 10.0% 0.0%

Girls

Adults

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Girl Program Offerings/Cancellations 300 250

200 150 100 50 0 2012

2013 Offered

2014

Cancelled

10

Girl Programs by Region 2013 180 160 140 120 100 80 60 40

20 0 North

Central 2013 Offered

South

2013 Cancelled

11

Girl Programs by Region 2014 140

120 100 80 60 40

20 0 North

Central 2014 Offered

South

2014 Cancelled

12

Cookie Program: Girl Participation 10000 9000

8000 7000 6000 5000 4000 3000 2000 1000 0 2010

2011

Girls Registered 1/31

2012

2013

2014

Girls Participated

13

Cookie Program: Overall Participation 87%

86%

86% 85%

84%

84%

83% 82%

83% 82% 81%

81% 80% 79%

78% 2010

2011

2012

2013

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2014

14

Cookie Program: Per Girl Average 156 154 152 150 148 146 144 142 140 138 136

154 150 148 144 142

2010

2011

2012

2013

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2014

15

Camp: Individual Girl Registration 632

640 620 600

588

580 560

555

551

2011

2012

540 520

500 2013

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2014

16

Camp: Total Girl Experiences 1200 1000

1023

929

931

823

800

600 400 200

0 2011

2012

2013

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2014

17

Mission Delivery Summary • Steady decline in both girl and adult membership • Troops: most successful pathway but continues to decline • 30% of our girl membership supported through restricted grant funding • Girl and adult retention continue to fluctuate up and down with no significant increase • 30% of program offerings cancelled; 83% due to low registration • Less girls participating in cookie program • Increased Per Girl Average for cookie program • Continued decline in individual girl registrations and total camp experiences.

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Girl Scouts of the Chesapeake Bay 2015 Annual Meeting

Financial Update April 29, 2015

Assets 16,000 14,000

Thousands

12,000 10,000 8,000 6,000 4,000 2,000 Total Assets

Investments

December 31, 2013

Cash

Property

December 31, 2014

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Revenue & Expenses 7,000 6,524 6,000

THOUSANDS

5,000

3,934

3,966

4,212

3,585

4,000 3,000

3,918

4,180

4,072

3,969

Total Revenues

4,229 Total Expenses

2,000 1,000 2010

2011

2012

2013

2014

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Where does our revenue come from?

Retail Shops (net) 3%

Property Rentals 1%

Contributions Contributions (Unrestricted) (Restricted) 16% 7% Investment Income 5%

Camp Program Revenue 5%

Other Income 1%

Cookie Program (net) 56%

Fall Product Program (net) 3% Program Revenue 1%

2014 Total Operating Revenues

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Cost per box of cookies 2014-2018 $1.080

$1.070

$1.060

$1.050

$1.040

$1.030 $1.015

$1.020 $1.000

$0.995

$0.980 $0.960 $0.940

2014

2015

2016

2017

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2018

23

Where is our money going?

Administrative 2014 Total Expenses (Finance, IT, Admin) 5% Public Relations 5%

Membership 16%

Capital Funding 9%

Girl Programs 18%

Fundraising 11% Adult Training 6%

Girl Programs Outreach 9% Camping 10%

Product Program 11% Confidential and Proprietary - Not for Public Distribution - Do Not Copy

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Total expenses in 2014 Travel and conferences 2% Printing and advertising 1%

Depreciation expense 9%

Administrative costs 5%

Occupancy and equipment costs 14%

Program support direct, 10%

Salary, including benefits, taxes and insurance 59%

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Services provided by staff include • Organizing and staffing special events, programs and summer camps.

• Processing membership applications, program registrations, financial assistance and other “behind the scenes” tasks to provide our girls with the best possible experience as a Girl Scout.

• Providing training and assistance to Service Units and troop leaders.

• Maintaining our 7 properties.

• Communicating with our members and keeping our members, board, staff, politicians and media informed.

• Raising funds so we can offer services to more girls.

• Staffing two retail locations, in addition to retail expresses, camp retail locations, and other events.

• Complying with legal and financial requirements for nonprofits in Delaware, Maryland and Virginia.

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Thousands

Salaries, Benefits, Taxes, Insurance 2013-2017 $2,700 $2,600

$2,579

$2,500 $2,400

$2,375

$2,354 $2,306

$2,300

$2,239

$2,200 $2,100 $2,000

2013

2014

2015

2016

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2017

27

National Girl Scout Council Retirement Plan 2009-2017 $281,268 $242,472 $209,028 $187,187

$158,874 $110,132 $99,120 $45,608 $49,713

2009

2010

2011

2012

2013

2014

2015

2016

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2017

28

Property and Camp Revenue and Expenses - 2014 $1,000 $900 $800

Thousands

$700 $600 $500

Total Revenue

$400

Variable Expenses

$300

Fixed Expenses

$200

Capital Expenses

$100 $-

Summary: Financial Data, Assumptions and Forecasts • Revenue trends have been declining over the past few years, since the market crash of 2008.

All non-profits are struggling with funding.

• We can raise the cookie sales price every few years (last increase was 2012).

• Expenses are expected to rise faster than revenues. We currently operate at bare minimum on expenses we can control.

• We must find other revenue sources to achieve financial health, including the implementation of a Council Service Fee for the 2015-2016 membership year and the implementation of the outdoor program and property initiative.

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Council Service Fee • Current Girl Membership Fee is $15 for the 2014-2015 membership year. This entire fee goes directly to GSUSA and nothing is retained by GSCB. • At the 52nd GSUSA National Council Session in November 2011, Girl Scout delegates from across the country overwhelmingly approved the voluntary implementation of a council service fee for each girl member that would be part of girls’ registration.

• We implemented a Council Service Fee for girls ONLY beginning with the 2015-2016 membership year. No girl will be turned away and financial assistance is available to those who need it.

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Outdoor Program and Property Initiative • In 2014, GSCB brought in an outdoor program and property consultant. This consultant was to look at our outdoor program and properties and provide us with a recommendation to help us move forward. • Their recommendation, which included ensuring girls get the true outdoor experience through our amazing properties, was presented to the board of directors in December 2014 and it was approved.

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