Programme Guide
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Contents
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A call to action
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Our Vision, Mission, Aims and Objectives
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Our approach to behaviour change
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Our events model
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How Big Bike Revival is delivered
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Who delivers Big Bike Revival
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Who benefits from Big Bike Revival
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Benefits for delivery partners
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What we expect from delivery partners
Contact us to apply To apply or find out more, please email: bigbikerevival@CyclingUK.org
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A call to action If you are interested in delivering the Big Bike Revival, we would be delighted to hear from you. We partner with such a wide spectrum of not-for-profit groups, volunteer-led organisations and local initiatives, the reasons for expressing an interest to deliver the programme are broad and varied.
We ensure Big Bike Revival delivery partners benefit from taking part, here’s how: • • • • • • • • •
Learn how to apply behaviour change techniques and address barriers Access grant funding Access professional training opportunities Support to try out new activities or expand existing services Invited to our local and national networking events Meet like-minded partners Network with wider stakeholders Advice on solving issues and challenges Guidance on developing and sustaining regular activity
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Our vision
Making cycling accessible to everyone
Our mission
To deliver free events that enable a community to start cycling, through fixing bikes, teaching skills and leading rides.
Our aims and objectives
The Big Bike Revival is funded by the Department for Transport and together we address a clear set of aims and objectives: • • • • •
encourage people who don’t cycle to cycle encourage people to cycle more often increase short cycling trips improve the perception of cycle safety improve people’s confidence to cycle
An overview of the Big Bike Revival programme The Big Bike Revival is a behaviour change programme that aims to inspire people who don’t currently cycle to get back into cycling or begin for the first time. The intervention is rolled out nationally by Cycling UK, through a programme of events that are delivered locally by community-led groups and organisations. People are offered FREE events to unlock their potential to cycle. All events have a common focus to deliver fun, social and inclusive activities and services that present cycling as a practical, normalised and everyday behaviour. Delivery partners are encouraged to offer follow-up activities to sustain journeys into regular cycling.
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Our behaviour change approach To instigate a change in behaviour and increase cycling levels, we deliver a focused intervention that begins in the Spring, lasts throughout the whole Summer and ends in the Autumn. Cycling activities and services are offered for FREE at events. People who do not currently cycle are inspired to take the first steps towards change and people who cycle on a less regular basis are inspired to cycle more often. All participants are encouraged to join our local network of community groups and clubs to sustain regular cycling.
Spring - Summer - Autumn Intervention: FREE events are offered to inspire and instigate first steps towards change for people who do not currently cycle on a regular basis
The theory behind our behaviour change approach: The Big Bike Revival encourages people to get into cycling by providing solutions to perceived barriers and guides people towards regular cycling. Understanding behaviour is complex and we evaluate our programme to know which solutions work. The solutions we apply at events to enable change are aligned with theoretical models. It is the theory that provides us with confidence we are applying relevant solutions to encourage people to get into cycling. In other words, the Big Bike Revival’s approach to change is a structured and rigorous process.
The approach is guided by the COM-B model: a comprehensive theory of three interactive behavioural elements: Capability, Opportunity and Motivation. The Big Bike Revival events programme provides solutions to ensure:
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People have the Capability to change
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People have the Opportunity to change
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People have the Motivation to change
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Our FIX - LEARN - RIDE model Our FIX - LEARN - RIDE model provides solutions to perceived barriers, enables behaviour to change and cycling levels to increase through elements of: • Learning to increase knowledge and skills to ensure people have the Capability to cycle. • Fixing bikes and embedding delivery locally to ensure people have the Opportunity to cycle. • Rides that are social and normalise cycling to ensure people have the Motivation to cycle. Partners are encouraged to offer events that fit the model and the following examples are the types of events that work well.
Fix
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Learn
Ride
Provide basic services to repair broken bikes and essential checks to ensure bikes are safe to ride.
Provide instruction, training or skills for people to learn to maintain their bike and cycle with confidence.
Provide led rides for people to practice cycling locally and learn new routes in a social environment.
Fixing bikes at: • Dr Bikes • Free bike checks • Basic Service
Teaching skills with: • Bike maintenance • Puncture repair • ‘M’ checks • Learn to ride • Cycle skills coaching
Leading rides that are: • beginner rides • low mileage rides • On local routes • To boost confidence • To improve safety perceptions
How the Big Bike Revival is delivered Delivery partners MUST deliver events within the Spring – Summer - Autumn intervention period and focus on reaching people who are returning or beginning to cycle. Delivery partners are encouraged to become a Community Cycle Club and offer subsequent activities and services to sustain cycling behaviour. For information on our current roll out and how to apply, visit our website: www.cyclinguk/ bigbikerevival Interested partners are able to apply for grant funding to support the delivery of events and approved applications can expect support from Cycling UK. Grant applicants must align the delivery with the aims and objectives of the programme and all applications are subject to a review process.
Spring - Summer - Autumn
Partners must deliver this
Intervention events capture peoples cycling behaviour as they begin a journey towards change
Delivery partners are encouraged to join our sustainable cycling programme: the Community Cycle Club network We support partners to develop their activities and services for the local need. Beyond delivering the Big Bike Revival, partners have an option to join our Community Cycle Club network. Focusing on sustainability, cycling activities and services are offered all year round across our community network.
Bike Bike Revival: Spring-Summer-Autumn
Community Cycle Clubs: All year round
Offer people starting or returning to cycling the first steps to cycle regularly
Offer cycling activities all year round to sustain changes and new habits in cycling
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Encouraged
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Who delivers Big Bike Revival
Community Cycle Clubs
Bicycle Recycling Centres
Community Interest Companies
The Big Bike Revival is delivered in partnership by a network of volunteer-led groups and not-for-profit organisations which are rooted in local communities and working to tackle a range of needs and challenges. The lived experience and expertise of community led groups enables the Big Bike Revival to successfully reach the target audience by breaking down barriers, helping people cope with challenges and offering a sympathetic and non-judgmental approach to delivering cycling activities.
Social Enterprises
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Charities
Volunteer-led groups
Youth projects
Wellbeing groups
Community Hubs
Who benefits The Big Bike Revival not only targets people reviving a love of cycling or beginning for the first time, it engages with people in need, in terms of social, economic and health deprivation. Delivery partners are experts in addressing social inequalities and breaking down barriers, by reaching people from diverse backgrounds and facing multiple challenges.
Like: Martin who became a bike mechanic and overcame unemployment and homelessness
Big Bike Revival engages a wide range of people identifying as: • • • • • • • • • • •
On low incomes Suffering poor mental health Not meeting physical activity guidelines Homeless Lacking confidence Unemployed Military Veterans Experiencing substance misuse Ethnically diverse Refugee and asylum seekers Experiencing transport poverty
Like: Caitlin who is addressing inequalities and the gender gap
Like: Joan who learnt to cycle again aged 80
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Benefits for delivery partners Delivery partners can expect to receive dedicated support and benefits from taking part in the programme.
Access to professional training qualifications and upskilling opportunities
Expert knowledge on how to inspire behaviour change and sustain regular cycling
Partnering with the national cycling charity
Support from one of dedicated cycling development officers 10
Grant funding to support the delivery of events during the intervention period
FREE branded marketing materials to promote your events locally
Invited to local and national networking events
Advice to promote and market events
Opportunity to join our Community Cycle Club network
Participate in behaviour change workshops and learn about toolkits that address barriers to cycling
Our expectation Delivery partners enter a Grant funding contact and are expected to fulfill a number of tasks.
MUST collect minimal beneficiary personal data (name, email and consent)
Ensure that beneficiary personal data is returned to Cycling UK 48 hours after each event
Ask beneficiaries to consent to Cycling UK contacting them post event
MUST deliver events within the Spring-Summer-Autumn period and dates as specified by Cycling UK
MUST target an audience of returner or beginner cyclists
Agree to deliver a set number of events and ensure they are FREE to beneficiaries
Design events around the FIX – LEARN – RIDE model
Keep in regular contact with a Cycling Development Officer
Meet the aims and objectives of the Big Bike Revival
Ability and skills to use online software to return data and documents
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Contact us to apply To apply or find out more, please email: bigbikerevival@CyclingUK.org Or go to our website; https://www.cyclinguk.org/bigbikerevival
Cycling UK is a trading name of the Cyclists’ Touring Club (CTC) a company limited by guarantee, registered in England no: 25185. Registered as a charity in England and Wales charity no: 1147607 and in Scotland charity no: SCO42541. Registered toffice: Parklands, Railton Road, Guildford, Surrey GU2 9JX
