cycle THE MAGAZINE OF CYCLING UK
INFORMATION 2023
MEDIA
Advertise in the highest circulating cycling magazine in the country
Advertise in the highest circulation cycling magazine in the market and reach 86,700 cyclists.
Cycle magazine
CYCLE MAGAZINE is the official publication of Cycling UK, the National Cycling Charity.
It is sent to all members 6 times per year and every copy is read by an average of 1.7 people, bringing our total estimated readership to 86,700.
Cycle is a key member benefit and 82% of the members read 75% or more of every issue.
Each issue of Cycle is packed with Product Reviews, Travellers’ Tales and inspirational content designed to encourage our readers to cycle
Cycling UK
more. We cater for all kinds of non-competitive cycling, whilst also helping to raise issues that affect all cyclists.
25,000
Cycle readers don’t read any other cycling magazine
While other magazines are riding in a pack in pursuit the middle-of-the-road MAMIL market, Cycle continues to explore the wider cycling world. It fully embraces adventure cycling such as touring and bikepacking, champions transport cycling for all, and regularly covers recreational road cycling and mountain biking.
Cycling UK is the UK’s National Cycling Charity, protecting and promoting rights of Cyclists since 1878. Cycling UK has 67,000 members who are passionate cyclists who not only enjoy cycling, but also campaign on issues that are important to cyclists.
2 TO ADVERTISE CONTACT: BEVAN FAWCETT on 0203 198 3092 or
bevan.fawcett@jamespembrokemedia.co.uk
THE MAGAZINE OF CYCLING UK
cycle
cover
I’ve just read the brilliant Cycling UK magazine
to cover! Wow — it’s so good. – Jeremy Vine
Cycle is the highest circulating magazine in the cycling market. 49% of our readers do not read any other cycling magazine, so our audience is very exclusive. As a bi-monthly magazine, your advert has a 2 month shelf life.
52 % 58 % OWN A ROAD BIKE are
cycling
62% are avid walkers or hikers 54% are regular cycle
45% £1,374
49 %
74%
Cycle CyclingPlus MBUK CyclingWeekly cycle THE MAGAZINE OF CYCLING UK Cycle –
Cycling Plus
MBUK
Cycling Weekly
3 Circulation Our readers ADVERTISE WITH US *Source: Audit Bureau of Circulations 50,000 55,000 45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 TWICE THE CIRCULATION OF CYCLING PLUS! TO ADVERTISE CONTACT: BEVAN FAWCETT on 0203 198 3092 or bevan.fawcett@jamespembrokemedia.co.uk
planning a
specific holiday this year
commuters have bought a bike or bike-related product after seeing it in Cycle
Cycle readers own an average of 3 bikes and value their best bike at:
of Cycle readers don’t read any other cycling magazine, so our audience is very exclusive
male 26% female
51,000
– 25,647*
– 23,322*
– 19,966
4 SPONSORSHIP PACKAGES GOLD PACKAGE cycle THE MAGAZINE OF CYCLING UK *Prices exclusive of VAT. Inside Front Cover MPU on Cycling UK website for 1 month with unlimited impressions Four sponsored e-newsletters Total Price: £3780* (discounted from £5400) SAVE SAVE SAVE SILVER PACKAGE Full page MPU on website - 50,000 impressions 2 sponsored e-newsletters Total Price: £3240* (discounted from £4050) BRONZE PACKAGE Half Page Two sponsored e-newsletters Total Price: £1845* (discounted from £2050) 30 % 10 % 20 % TO ADVERTISE CONTACT: BEVAN FAWCETT on 0203 198 3092 or bevan.fawcett@jamespembrokemedia.co.uk
CYCLE RATES AND MECHANICAL DETAILS
Advertising rates
1. Double Page Spread £4,450
Bleed: 426mm wide x 286mm high
Trim: 420mm wide x 280mm high Type: 410mm wide x 270mm high
2. Full Page £2,450
Bleed: 216mm wide x 286mm high Trim: 210mm wide x 280mm high Type: 200mm wide x 270mm high
3. Half Page £1,450 186mm wide x 125mm high
4. Half Page Vertical £1,450 90mm wide x 256mm high
5. Quarter Page £795 90mm wide x 125mm high
6. Classified £40 per scc
– Quarter page: 87mm wide x 124mm high
– Eighth page: 87mm wide x 60mm high
– Sixteenth page: 41mm wide x 60mm high
As a bi-monthly magazine your advert has a 2 month shelf life
11.5 years average membership length
TIFF OR EPS
poor
incorrect
must
ARTWORK REQUIREMENTS Please supply artwork as: CMYK HIGH RES (300DPI) PDF,
We can accept artwork on CD (please include laser proof) or email: artwork@jamespembrokemedia.co.uk Responsibility cannot be accepted for
reproduction when advert artwork is supplied at
specification. All cancellations
be confirmed in writing and adhere to the 8 week notice period. James Pembroke Media Limited and their clients reserve the right to reject adverts without prejudice.
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cycle THE MAGAZINE OF CYCLING UK 5
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TO ADVERTISE CONTACT: BEVAN FAWCETT on 0203 198 3092 or
bevan.fawcett@jamespembrokemedia.co.uk
52% read it every week 30% open rate 5% click-through rate www.cyclinguk.org 5 x MPU sites on content pages MPU 300px (width) x 250px (height) £20 CPM CycleClips Sent out weekly to over 90,000 Cycling UK members and supporters, containing the latest news and tips. As there is only one advert in each issue it guarantees exclusive promotion of your company. Banner: 600px (width) x 150px (height) 1 issue: £300 Series of 4: £175 per issue Up to 120,501 unique visitors per month Average clickthrough rate of OVER 4% 80% TRAFFIC to content pages Up to 361,535 impressions per month 6 WEBSITE & E-NEWSLETTER Website cycle THE MAGAZINE OF CYCLING UK E-newsletter TO ADVERTISE CONTACT: BEVAN FAWCETT on 0203 198 3092 or bevan.fawcett@jamespembrokemedia.co.uk
