The debate on fleeting tourism –are we making a real impact?
AI in Group Travel
Smarter trips, fewer headcounts, and more time to enjoy the ride.
Northern Spain Uncovered
CSI at sea, Gaudí’s masterpieces, and Cava in Montserrat.
The UK’s Liquid Heritage Breweries, distilleries, and the sensory side of travel.
Flanders Awaits
Strong beer, masterful art, and dangerously good chocolates.
The Italian Lakes Escape
Slowing down by the shores of Maggiore.
Great Days Out
Just a coach ride away from your next adventure.
National Memorial Arboretum
The Journey Begins
Travel, at its best, is a dance—a careful balance of discovery and indulgence. But sometimes, it’s a whirlwind: dash in, take the photo, back on the coach. This issue, AGTO’s Wendy HartleyScarff tackles fleeting tourism—those whistle-stop visits that frustrate local communities, from the Cotswolds to Primrose Hill. Are we, as group travellers, ensuring our trips truly benefit the places we visit? Are we giving people enough time to do something, rather than just see it? It’s a conversation worth having—because, let’s face it, even Paddington would expect better.
Meanwhile, AI is marching forward—not in an ominous Skynet way, but in a let me quietly save you from a logistical nightmare way. Our feature on AI in Group Travel explores how technology is reshaping trips, from itinerary planning to real-time crowd tracking. AI won’t replace shared experiences or accidental discoveries, but it might just mean fewer frantic headcounts and more time to enjoy the journey.
If proper exploration is more your thing, Pauline Johnson takes us on a tour of Northern Spain with Fred Olsen Cruises. She’s been dusting for fingerprints on board (as part of a CSI workshop, thankfully), admiring Gaudí’s fantastical architecture, and drinking Cava in Montserrat’s ancient cellars. It’s immersive travel—going beyond
the obvious, taking detours, and finding the unexpected.
This issue brims with such discoveries. Our Focus on London Breweries and Distilleries reminds us that travel should be a sensory experience—tasting, smelling, and savouring along the way. We delve into World Heritage Sites and round up Great Days Out for just-acoach-ride-away adventures. And for those with a soft spot for the Southeast, we’ve got two features looking at Kent and beyond—because sometimes, enthusiasm is worth repeating.
If foreign shores call, we’ve got a major feature on Flanders, where the beer is strong, the art masterful, and the chocolates dangerously addictive. Then it’s on to Lake Maggiore, an Italian escape where mountains meet water, life slows, and the biggest decision is which lakeside café to linger in.
So whether you’re meticulously planning your next trip or indulging in a little wistful escapism, we’ve got you covered. Just make sure, wherever you go, you leave time for a proper stop—be it for a cuppa, a pint, or a souvenir. After all, isn’t that what makes the journey worthwhile?
Bon Voyag e.
Ah’ll be back as Arnie would say . next issue.
Nigel
Riviera Travel 1 in every 8 guests goes free when you book a 2025 or 2026 European river cruise of 7 or more nights
There’s more to enjoy as a group with Riviera Travel, as 1 in every 8 guests goes free when you book a 2025 or 2026 European river cruise of 7 or more nights, as a group of 8+ people. You could use the saving
Daish’s Hol idays announces £1 milli on hotel winter refurbi shm ent programme
Daish’s Holidays, an independent family-owned UK coach holiday group, has announced plans to invest more than £1 million in a winter refurbishment
Front Cover. L ake Maggi ore
There it is, sprawled across the front cover like it knows it’s the prettiest view in the room. And, honestly, it probably is. A dainty village perched on its own little peninsula, red
for a cabin upgrade, or as pocket money while exploring.
For every other holiday, we offer either 1 in 10 free or 10% back after travel for groups of 10+, and that's for our shorter river cruises plus all our escorted tours, whatever the destination, as well as our exciting yacht and ocean cruise collection.
programme with upgrades to five of its 12 hotels ahead of the 2025 season.
The Esplanade Hotel in Scarborough, Abbey Lawn Hotel in Torquay, the Imperial Hotel in Eastbourne, the Russell Hotel in Weymouth, and Daish’s Hotel on the Isle of Wight are the properties earmarked for a variety of upgrades. Works will take place in early January 2025, and this large-scale investment underscores Daish’s commitment to elevating the guest experience through significant property enhancements.
Paul Harper, commercial director at Daish’s
rooftops glowing in the sunshine, a church spire poking up as if to wave at the towering mountains beyond. The lake, impossibly blue and unruffled, just lounges around being quietly fabulous, while a few rocks in the foreground try their
To find out more or to book, ca ll 01283 901 083
Holidays, says: “We’re thrilled to announce a substantial refurbishment programme that reflects our dedication to providing wonderful experiences for our guests. This investment is not only about aesthetic upgrades but also about creating warm, welcoming spaces where our guests can feel at home while enjoying all that Daish’s offers.”
The refurbishment programme covers improvements to over 100 bedrooms across the five hotels. In addition, a new lift is being installed at the Abbey Lawn Hotel, replacement of the conservatory roof at Daish’s Hotel and
best to look rugged and photogenic.
But don’t let this cover hog all the glory. The full story of Lake Margorie awaits on page 22—a tale of lazy ripples, good wine, and a village that seems tailormade for wistful
and mention Group Travel Toda y Magaz ine, email groups@rivieratravel co uk
significant roof works at the Imperial Hotel.
A number of improvements will also be made to The Sandringham Hotel, Daish’s latest acquisition in January during the hotels usual closure period. These will improve the guest experience for 2025 while planning is sought for a significant investment and upgrade later in the year.
Daish’s Holidays has been serving UK holidaymakers for more than 45 years, providing good quality holiday packages that blend value with comfort.
For fu rther information on Daish’s Holidays, please visit www daishs com
wanderings. Go on, turn the page. You can thank me later. Nigel
Classical Spain
7 days from £1,099PP
Departing February to November 2025
Lake Garda, Venice & Verona
8 days from £1,239PP
Departing April to October 2025
Florence and Tuscany
8 days from £1,549PP
Departing April to October 2025
Norway
8 days from £2,019PP
Departing May to September 2025
Puglia, Leece and Vieste
8 days from £1,449PP
Departing April to October 2025
AGTO MATTERS
More than just the ‘b ear’ necessities
Cotswold villages and other picturesque tourist hotspots have been in the news again over recent months with residents criticising the often heavy influx of visitors who drop in, don’t spend anything locally, then head off again. AGTO chief executive, Wendy Hartley-Scarff, considers the situation. You might not be familiar with Chalcot Crescent. With its idyllic Regency-style terrace houses, this north London street, to be found in the Primrose Hill neighbourhood, just to the north of Regent’s Park, has found fame on social media channels following its use as film location in the ‘Paddington’ films, and specifically as the home of the fictional Brown family.
Primrose Hill finds itself described as “a compact, village-like area of grand Victorian terraces and pastelcoloured Regency townhouses.”
It sounds delightful. But a Labour councillor for the area, interviewed by the BBC, was reported
as saying: “I've seen people taking selfies right in front of someone's living room window, and you're thinking, you know, if that was me, I'd be a bit annoyed to have my living room put straight on Instagram.”
In the Cotswolds, Bibury, often described as being one of the most picturesque villages in the world thanks to its iconic Arlington Row, is something of a magnet for visitors, especially coach passengers who arrive, are given half-anhour and then off to the next destination on their hectic day out from London.
Back in August 2024, one county and district councillor said: “Whilst traffic congestion is one concern, a greater concern is the economic benefit of all of this, or rather the lack of it. In these popular destinations, people arrive, have a look around, take photos, and leave, quite often
spending no money in local shops, pubs or cafes.”
It does seem then that for many visitors, especially if they’re on a schedule, a visit is often little more than a box ticking exercise. Been there, taken a photo, now where next?
And it’s that reference to a schedule that brings all of this back to group travel. If you’re planning to visit a tourist hotspot, especially a small village, are you giving your group enough time to have a cuppa and buy a souvenir? The need for a toilet stop probably means that yes, you are. GTOs do recognise the need to give their groups plenty of time. But making sure our group travel activities are bringing a benefit to the places we visit is important.
I’m looking forward to discussing this very topic as part of a panel session that will be
taking place at the British Tourism & Travel Show at the NEC in March.
Sadly, local councillors often seem to lump all coaches and their groups together, thinking every coach does the same thing. For our part then, we do need to ensure that in visiting popular places ourselves, we’re acting responsibly, and giving our groups time to visit the tea rooms, shops and cafes, as well as the toilets.
You get the feeling that Paddington himself would approve!
Broadway , a Cotswolds' tourist hotspot that does benefit economically from group visits
THE SHORT 20 TH CENTU RY TRACES O F THREE W ARS IN HEUVELLAND
Heuvelland is the only municipality in Flanders where there are still traces of the three great conflicts of the previous century. Inspired by the book The Age of Extremes: The Short Twentieth Century, 1914-1991 by the famous British historian Eric Hobsbawn, Heuvelland Tourism has put together an interesting arrangement. Accompanied by a specialist guide, you will visit the following three sites:
WWI: BAYERNWALD:
The Germans captured this 40 metre-high strategic location in 1914 and turned it into an impregnable fortress, which they held until the summer of 1917. The ingenious trench system at Bayernwald was the German answer to the mining threat posed by their British opponents. Part of this system has been accurately reconstructed. Its listening shafts, trenches and four bunkers tell the story of the war from the German side.
WWII: BUNKER FROM THE MAGINOT LINE ON THE ZWARTEBERG:
Increasing German militarism during the 1930s forced France to build a new defensive line along its frontier. The brain behind this plan was the French Minister of War, André Maginot, a decorated veteran from the Great War. He died in 1932 but the new fortifications were named after him posthumously. The Maginot bunker on the Black Mountain is of the S10 type and was known as Ermitage Sud (Hermitage South).
COLD WAR: THE COMMAND BUNKER
After WWII, France, Great Britain, Belgium, the Netherlands and Luxemburg decided to develop a joint air defence system. Three huge underground bunkers were constructed as part of this system, with one of them – in Kemmel, started in 1952 – serving as the command post. The guide will conduct you through two of the underground levels, where some of the more than 50 rooms have been turned into a museum. Wherever possible, the rooms have been left as they were during the Cold War, so that you can sample the authentic 1950s atmosphere.
All the locations in this arrangement can be visited individually.
Johnsons Journal
Pauline and Ken: two adventurers, countless stories, endless inspiration.
Over the past decade we have been discovering Spain. We started with Andalusia in 2015 followed by Green Spain two years later. Then Valencia for the Moors and Christians Festival and as I write this I have also been watching the terrible devastation wreaked in Valencia and the South and East of Spain by the floods. It’s hard to imagine when seeing these pictures the colourful fiesta that we
saw in those same streets. Our latest tour was to the Catalonia region where our Tour Manager for all these holidays, Danny, was born and raised. We were based in Pineda de Mar at the Sumus Stella Hotel and Spa, about an hour’s drive from Barcelona and a short walk from the beach, railway and centre of town.
After a late arrival at the hotel due to hold-ups at Barcelona airport we were glad of the relaxed start to our tour the next day. Blanes, just 30 minutes drive away has been popular with the tourist trade for many years and is regarded as the start of the Costa Brava. When we arrived, the tourist land train was waiting to take us through the town and then up the steep climb to the top of the cliff and the Marimurtra Botanical Gardens. There are
spectacular views along the coastline from these gardens which have more than 4,000 plant exotic species. Parts of the garden are steep with many steps but there is a level accessible route and a café in the garden with picnic seats. We had a short talk about its history and founder, Carl Faust, before setting off to explore. The land train took us back to the town for free time and to enjoy a tapas lunch in one of the many bars and cafes along the sea front.
We had a panoramic tour of Barcelona the next day ending at the harbour where some of the group joined Danny for a walk along Las Ramblas before we set off for the Sagrada Familia for a guided tour during the afternoon.
The Basilica is still an ongoing project.
Conceived in the 1880’s
and then taken over by Antoni Gaudi in 1884 it is nothing short of a fantasy. Slow progress was made after his death in 1926 but the building is now almost complete with only the main spire to finish. The interior feels more of a tourist attraction than a place of worship though. Perhaps this will change in time.
Continuing our theme of art, we headed for the town of Figueres the following day and the Dali Museum. Surreal, quirky, strange, overwhelming, all these things but there were also what you would call ‘normal’ paintings. A formidable talent. You need plenty of time to browse and appreciate it all. The town itself is a pleasant one with plenty of little shops and cafés . After lunch we continued to Besalu, a medieval town with cobbled streets and
MARI,URTRA BOTANICAL GARDEN S, BLANESIMG
Coastal view from Botanical Gardens, Blanes
Dali Museum
old buildings accessed from the coach parking place via a 12th century Romanesque bridge across the Fluvia river.
Monserrat, is the symbolic heart of Catalonia. The Benedictine monastery of Santa Maria de Monserrat is set on an amazing rock formation. You can get there by road or by a rack railway. Along the street at the base of the rock, where the Basilica is set, are cafes and stalls selling local cheeses and honey. Then in the afternoon a complete change. I had said we didn’t want a distillery/wine tour as we have had so many and they are all the same. However, Danny persuaded us that the Cava Codorniu winery founded in 1551 was different. It certainly was.
After a short introductory video we were taken underground (there is a lift
or several flights of stairs). The bottles of Cava (they can’t call it Champagne) are stored in these caves and we were able to explore them on a land train. There is also a collection of old hand operated machinery for putting corks in the bottles and we were told how this used to happen. Then it was time for a tasting which resulted in many bottles being purchased to take home.
Sunday, a lazy free day with a late breakfast, shopping in the town, a walk along the beach and watching the IRON MAN contestants on the beach roads, lunch and then in late afternoon another visit to Barcelona. This time we visited Park Guell (designed by Gaudi) before going to the Palau de la Musica Catalana. We had a light tapas snack in their café and afterwards, a highlight of the holiday, a Flamenco Gala Performance at 9pm. With the late night arrival back at the hotel, a half day tour of nearby Girona was planned the next day. As we drove there Danny pointed out the dry riverbeds which the locals actually park their cars in
and which over flowed due to the floods a month after our visit.
Finally we headed into the countryside to a Maisa (old farmhouse) for a typical Spanish lunch. Eight courses and free flowing wine. Happy we all were but how anybody (and there were some) could eat another mouthful at the hotel in the evening amazed me. A wonderful end to our holiday.
Two weeks later, courtesy of Fred Olsen Cruises, Ken and I set sail on an unhosted Educational trip to Northern Spain on board their ship ‘Bolette’. Our departure from Liverpool was delayed by 10 hours due to storm Ashley, but it was a wise decision by the captain. Even tied up on the Mersey the ship bounced around as if we were at sea. Meanwhile Ken and I enjoyed a meal that evening at the Colours and Tastes Restaurant which serves Asian food. After the meal they came in with a cake, as it was my birthday, and an invite to the Hotel Manager’s table the next evening.
During two days at sea there were various talks including one from a retired finger-print expert and Scene of Crimes Officer. We joined a CSI Workshop on the last day at sea and learnt how to take fingerprints and then dressed up in CSI white coverings, gloves and masks, dusted for prints and attempted to name the culprit. Great fun. The first Port of Call was
Getxo. From here you can go to Bilbao and San Sebastian. We took the shuttle bus into Getxo then walked down to the Old Harbour, wandered up and down the narrow streets and, at a tavern, enjoyed several Pontxos (tapas on sticks). After walking back along the coast road to the ship we spent the afternoon basking in the warm sunshine on our balcony. Gijon was our next stop where we joined a shore trip to Covadonga and Cangas de Onis, which we had visited when we did Green Spain with Danny. Finally La Coruna with its Hercules Tower, a 2000 year old Roman lighthouse, still in use today.
A big thank you to Fred Olsen. Being unhosted we had a ‘real customer’ experience. We liked the ship and I am looking at their 2026 brochure to see if anything will appeal to my group.
Besalu
ISan sculptures and across the bay our ship in G etxo MG
Our Pontxos snack in Getxo
All aboad the land train in the caves at Cava Codorniu
Planning 2025
Failure to plan is planning to fail—don’t risk disappointing your group! Secure your bookings early to ensure a seamless, stress-free, and unforgettable adventure.
Liverpool Footba ll Club Stadium Tours
No visit to the city of Liverpool is complete without a visit to Anfield Stadium, home of Liverpool Football Club.
If you’re visiting as part of a group, they offer discounted group rates plus one group leader and a free place for your coach driver. You’ll get the services of a dedicated Groups Team who’ll help plan your visit and provide a bespoke package to suit your groups individual needs. There’s also free
coach parking nearby.
During The LFC Stadium Tour, visitors will:
•Enjoy epic views of the Anfield pitch and city landscape from the top level of the Main Stand.
•Visit the state-of-the-art Home Team dressing room.
•Practice their interview technique in the Press Room.
•Pass under the This Is Anfield sign.
•Take a spine-tingled walk down the Players' Tunnel.
•Get the chance for a photo in the Managers dugout.
•Enjoy more photo opportunities of the pitch and Main Stand from The Kop.
Tickets include entry to the The LFC Museum with nine interactive areas plus all the silverware including all six European trophies.
F or grou p enquiries please email
grouptours@liverpoolfc com Or call 0151 906 1817
Experience a truly u nique day out with Thursford!
Located in the heart of North Norfolk, Thursford has been welcoming visitors for over 50 years.
From April to September, the museum is home to the world’s largest collection of steam engines and organs, with vintage fairground rides, silent movies and live performances from Wurlitzer organist, Robert Wolfe. The complex also has a selection of retail shops and a Barn café (serving hot and cold food & drink). Discounts are available for group bookings of 25+ people.
Thursford offers guided tours, inviting groups to either go behind-thescenes of the famous Christmas Spectacular, or learn about the history of steam with a Steam Tour. Both include a visit to the museum, with afternoon tea packages available. Booking in advance is essential.
Every November and December, the complex is transformed into a winter wonderland with the award-winning Christmas
Spectacular taking audiences on a journey to Christmas Eve through song, music and dance. With a cast of over 120 performers across a 130ft stage, this is one of Europe’s biggest Christmas shows of its kind. Winners of Best Christmas Experience at the 2024 Group Leisure and Travel Awards, the Thursford Christmas Spectacular is preparing for its 48th production in 2025 with new routines, new costumes, new specialty acts and much more.
Running from 8th November to 23rd December, tickets are on sale now. Thursford offers a group deposit scheme for bookings of over 20 people. Tickets can be booked with a £2 nonrefundable, non-transferable deposit.
Visit www thursford com or call 01328 878477.
Memory-Making Group Travel Ins piration
The British Tourism & Travel Show returns to the NEC Birmingham on 19-20 March, standing as the cornerstone event of the group travel sector’s annual calendar. The show promises to ignite the imagination of attendees with fresh ideas for group
travel itineraries.
Featuring over 200 leading attractions, destinations, hotels, and venues, the show highlights the best of the UK and Ireland. Coach operators, tour planners, and group travel organisers will have the chance to discover new experiences and connect with representatives that can bring their plans to life.
Spea ker Progra mme Highlights
The Keynote programme will feature a series of engaging sessions to spark ideas and provide practical advice. Topics will include creating accessible and inclusive travel experiences, engaging with the inbound travel trade to maximise opportunities, and planning sustainable tours that benefit local communities. Attendees will also gain essential legal compliance guidance, helping those involved in supplying group travel understand their obligations.
Further sessions will explore the psychological triggers behind why people choose certain trips, offering insights for crafting marketing strategies. There will also
be inspiration for 2025 itineraries, including a look at how to incorporate the 250th anniversary celebrations of Jane Austen into tour plans.
Panel discussions will highlight strategies to attract new customers to coach holidays and design responsible travel experiences that support local economies.
With contributions from organisations such as the Confederation of Passenger Transport, the Coach Tourism Association, the Association for Group Travel Organisers, Travlaw, and UKInbound, attendees can expect valuable insights to stay ahead.
An Event Not to Be Missed
The show promises to deliver fresh inspiration for tours, practical strategies for thriving in an evolving tourism landscape, and opportunities to network. From uncovering new destinations to understanding the latest industry trends, the show serves as a vital platform for innovation and collaboration in group travel.
When and where
The British Tourism & Travel Show 2024 takes place on 19 - 20 March at the NEC, Birmingham. For more information and to register for free, visit www tourismshow co uk
BRITAIN AND IRELAND’S LEADING GROUP
TRAVEL TRADE EVENT
Find inspiration for group tours and packages across the British Isles and beyond. With over 200 destinations, coachfriendly attractions, and hotels to discover, there will be no shortage of inspiration for coach tour operators.
19-20 March 2025
NEC Birmingham
Daish’s - Perfect for Groups
Group organisers will find Daish’s Holidays particularly accommodating, with tailored packages, flexible dates, and free places for larger groups. This makes Daish’s an excellent choice for coach operators, clubs, and societies.
Daish’s Holidays provides an unbeatable way to explore the UK’s most charming destinations. With comfortable hotels, engaging entertainment, and excellent service, it’s no wonder they remain a top choice for holidaymakers.So, if you’re looking for a break where you can be as lazy or adventurous as you like, Daish’s might just be your next great escape. Just pack your humour, leave the stress behind, and let their coaches carry you to the seaside dreams you didn’t realise you were missing.
C all 01202 638 841 or visit daishs com
Heuvelland: Walking in the F oots te ps of History
Heuvelland, in the scenic Flanders region, offers a compelling mix of natural beauty and historical depth. This area is indelibly linked to World War I, particularly the 16th Irish and 36th Ulster Divisions, who fought on the Wijtschate-Messines Ridge. Today, visitors can explore this historic terrain and appreciate its peaceful transformation.
The "Wijtschate-Messines Ridge Experience" allows you to trace the soldiers' wartime routes, providing insight into the region’s strategic importance. Rolling hills and serene fields, once battle grounds, now commemorate the past.
The Heuvelland Tourism Visitor Centre in Kemmel, at Sint-Laurentiusplein 1, is an ideal starting point for exploring. It offers maps, guided tour details, and staff support to enrich your visit.
Beyond history, Heuvelland boasts hiking and cycling trails through vineyards, hills, and villages, blending outdoor adventure with historical discovery. For deeper insights into the Irish divisions’ contributions, the Irish College Leuven offers valuable resources.
Whether drawn by history or nature, Heuvelland promises a moving experience. For more details, contact Heu velland Tourism at +32 57 45 04 55 or
toerisme@heuvella nd be, or visit www toeri smeheuvell and be
This journey through time is a tribute to courage, resilience, and remembrance.
The Buxton Cres cent Experience: A Gem in the Heart of Derbys hire
Situated in the charming spa town of Buxton, the Buxton Crescent is a masterpiece of Georgian elegance. This historic landmark, lovingly restored to its former glory, now invites visitors to indulge in an experience of grandeur and wellness.
Step inside to discover the Crescent's lavish interiors, where 18th-century charm blends seamlessly with modern luxury. The thermal spa, fed by the mineralrich waters that made Buxton famous, offers rejuvenation in a setting fit for royalty. Enjoy a soak in the rooftop pool or treat yourself to bespoke therapies designed to soothe body and soul.
Beyond the spa, the Crescent’s fine dining restaurant showcases locally sourced ingredients, while the exquisitely designed rooms provide a tranquil retreat. For history buffs, the onsite visitor experience reveals the fascinating story of Buxton as a spa destination, complete with interactive exhibits and artefacts.
The surrounding Peak District National Park offers opportunities for hiking, cycling, and exploring breathtaking landscapes, making the Buxton Crescent an ideal base for adventure and relaxation alike.
For more details or to book your stay, visit www buxtoncrescent experience.com.
Experience the timeless charm of Buxton and let the Crescent be your gateway to Derbyshire’s delights.
Dis cover Tunbridge Wells, nestled in the heart of the Garden of England
Royal Tunbridge Wells in Kent has long been a popular destination for tours and groups, conveniently situated just over an hour from Dover and Greater London and just 25 minutes from the M25 network. This Royal Spa town offers visitors the best of all worlds; set within an area of outstanding natural beauty, the home of Decimus Burton
architecture, The Pantiles and Chalybeate spring, two thriving theatres, an award-winning grass-roots music venue, the Spa Valley Railway and the recent addition of The Amelia Scott , a cultural centre housing art exhibitions, interactive historical rooms and the museum.
Tunbridge Wells is an allyear round destination with annual events including Jazz on the Pantiles, music concerts and literary, antiques, food and drink
festivals alongside open gardens, the Tunbridge Wells circular walk, foodie experiences and seasonal events.
It is also a historically fascinating town, visitors have been coming to
Royal Tunbridge Wells since the discovery of the Chalybeate Spring in 1606.
The Wells became a favourite destination for fashionable society as the place to be and be seen which led to the development of accommodation and places of entertainment such as coffee houses, gaming-rooms and an assembly room for dances and balls, along with hosting horse races on the Old Race Track (now
protected footpaths on The Common). In 1909 it received its ‘Royal’ status from King Edward VII thanks to its many royal and aristocratic visitors and was once the holiday location for a young Queen Victoria, who also used to worship at King Charles the Martyr Church by The Pantiles.
Today, Tunbridge Wells is also a premier hospitality and shopping location with over 250 places to eat and drink and a broad range of big brands and boutique independents within the key shopping areas; Royal Victoria Place, The Camden Quarter, The Old High Street, Chapel Place and The Pantiles. The town also has dedicated coach parking bays five minutes’ walk from the town centre or The Pantiles.
For more information visit www visittunbridgewells c o m/tours
e stunning lm location of... Wolf Hall · Poldark · e White Princess
Berkeley Castle
Open Sun - Weds from 30th March - 2nd November ‘25
• Acres of landscaped gardens & grounds
• Great o ers & itineraries for groups
• Free Group Guided Tours
•16th Century tapestries
• Fabulous paintings
•Historical artefacts
•Kitchen Garden Café
• Gift Shop
www.berkeley-castle.com
t: 01453 810303
e: info@berkeley-castle.com
BerkeleyCastleEstate@BerkeleyCastle @BerkeleyCastle Only 10 mins from M5 Jct 13/14
Focus on London and the Arts
Discover London's magic: from iconic landmarks to hidden gems, our feature unveils the must-visit attractions and activities in the heart of this historic metropolis.
The Jubilee Hall, which houses the Jubilee Market, was designed and built in 1904 by Bedells and Lander in the heart of Covent Garden and gained Grade 2 listed status after a renovation programme in the 1980’s. Nowadays, the market has a wide variety of eclectic arts and crafts stalls, plus antiques and general market items spread over three different markets during a sevenday trading period. Jubilee Market is instantly recognisable with its exciting atmosphere, flags and brass Jubilee Hall Market signage.
From the moment you arrive, you are caught up in the hustle and bustle of traders offering diverse products from all across the UK. Jubilee Market has
plenty to offer to pre booked groups for a fabulous shopping trip including discounted shopping for groups, guided walking tours of Covent Garden, a snack bar and restaurant for breakfast, lunch or afternoon tea for your groups.
Local coach drop off and public toilets are a short walking distance away. Visit Jubileemarket.co.uk
‘shopping trips’ or email Barry at info@jubileemarket co u k for full groups booking details.
tailored perfectly for groups. Whether you're a school group, a coach operator, or just friends united by a love of music,
Discover London with Exc lusive Group Offers
Planning a group trip to London? The London Symphony Orchestra (LSO) offers a symphonic experience like no other,
you'll find something unforgettable at ls o/groups co uk
Groups of 10 or more can enjoy generous discounts on concert tickets, with up to 20% off selected performances. Perfect for coach parties and travel organisers, these savings make it easier than ever to experience world-class music in the heart of London. Prefer a bespoke experience? The LSO offers pre-concert talks and exclusive backstage tours for groups, giving you a peek behind the curtain at one of the world’s most renowned orchestras. Booking is simple—visit
Jubile e Market, Covent Garden
World-class
[lso/groups.co.uk to view upcoming performances and make your reservation. With options to suit every group size and budget, plus exclusive perks, the London Symphony Orchestra ensures your group trip is in perfect harmony. Don’t miss out— let the music move you!
Experience Westminster Abbey: A Must-See in the Heart of London
Situated in the very heart of London, Westminster Abbey is an unmissable stop for group visits exploring the capital. Just a stone’s throw from iconic landmarks like the Houses of Parliament and Big Ben, this historic masterpiece has been a centrepiece of
British life for over 1,000 years. The Abbey offers a unique blend of history, art, and culture, with highlights including Poet’s Corner, the final resting place of literary legends like Chaucer and Dickens, and the Coronation Chair, used in every royal coronation since 1308. Its central location makes it an easy addition to any London itinerary, whether you're visiting for the day or on an extended stay.
Groups of 15 or more benefit from discounted entry, with free admission for group leaders. Prebooked guided tours are available, giving your group expert insights into the Abbey’s incredible history.
Perfect for cultural outings, school trips, or interestbased tours, Westminster Abbey combines the best of London’s heritage with convenience, ensuring a memorable and enriching group experience.
www.westminsterabbey.org
London Transport Museum
London Transport Museum’s Hidden London tours offer exclusive access to disused Underground stations and secret subterranean spaces across the capital. These popular tours take visitors to fascinating locations, such as Down Street station, where Winston Churchill sheltered during the Blitz, and Piccadilly
Circus, once used for topsecret storage of priceless artefacts. Clapham South’s deep-level shelters, where Londoners sought refuge during the Second World War, are another highlight.
For those unable to attend in person, the museum offers 90-minute virtual tours via Zoom, showcasing otherwise inaccessible sites like Liverpool Street and Tottenham Court Road on the Elizabeth line. Additionally, a two-hour walking tour explores the history of Covent Garden, Kingsway, and Victoria Embankment.
Tickets and more information are available at ltmuseum.co.uk/hiddenlondon
13 YEARS IN LONDON...
OUTSIDE
INSIDE ICONIC UNMISSABLE
Explore 600 years of history at the heart of Maritime Greenwich.
From Tudor Palace remains to the stunning of the Painted Hall, there’s so much to discover on your next group visit.
INCLUDING
Bespoke private guided tours
Great rates available for groups of 10+
Free coach parking with your booking
Tempting catering options
Lake Maggoire
Lake Maggiore’s tranquil waters hide more than picturesque charm. From poetic isles to crumbly palazzos, this is Italy's quieter sibling, perfect for dreamers and drifters.
Lake Maggiore, straddling the border of Italy and Switzerland, is one of those places that sounds like it belongs in an epic romance novel. You know, the sort with brooding heroes and an unreasonable amount of yearning. It’s long, impossibly blue, and flanked by hills that look as though they’ve been practising for an oil painting competition. I’d imagined something serene, idyllic, and profoundly inspiring. What I got was better: an unapologetic mosaic of contradictions.
For starters, let’s talk geography. Lake Maggiore is the second-largest lake in Italy, stretching a rather immodest 65 kilometres from the southern Piedmont region up into Ticino, Switzerland. It’s not the deepest—that title belongs to Lake Como, of course, but at 372 metres, Maggiore is no puddle. The name, intriguingly, doesn’t mean "major" as you’d think but rather “great.” And that’s fair—it is great in both scale and charm.
Arriving there feels like stumbling into the past, albeit a version of the past where Wi-Fi is ubiquitous, and gelato costs more than you’d expect. You’re greeted by towns that seem to cling to the lake’s edge out of sheer determination—Stresa, Verbania, and Luino, to name a few. They’re all cobblestones, pastel facades, and the kind of boutique shops that sell silk scarves you’d never wear but feel compelled to buy anyway. This is Italy’s version of lakeside life—part glamour, part good-natured chaos.
The real stars, though, are the Borromean Islands. There are three
main ones, and they’re like siblings at a family reunion: all related but with wildly different personalities. Isola Bella is the show-off. Its baroque palace and terraced gardens are so over-the-top they make Versailles look modest. It’s not just a place you visit; it’s a place you marvel at while quietly resenting how much better it is at being fabulous than you’ll ever be. The garden’s white peacocks strut around like they’ve won the genetic lottery—and frankly, they have.
Isola Madre, by contrast, is the introvert. It’s bigger but quieter, with botanical gardens that feel like nature’s version of therapy. This is the spot for a contemplative wander, preferably with a notebook in hand so you can pretend to be deep. Finally, there’s Isola dei Pescatori, or Fishermen’s Island, which has no time for such pretensions. It’s all about narrow alleys, fresh fish, and locals who seem delightfully unimpressed by the tourists. I had lunch there—a plate of perch and a glass of white wine—and for a brief moment felt like I’d achieved inner peace.
But it’s not just the islands that make Lake Maggiore special. The lake itself is
Pawel Kazmierczak Shutterstock
a living, breathing entity. It’s fed by glaciers in the Alps, which means its waters stay cool and refreshing even in the heat of summer. On calm days, it reflects the surrounding mountains with such clarity that you’d swear you were looking at a mirror. On windy days, the waves slap against the shore like they’re trying to remind you who’s boss.
For history buffs, there’s plenty to sink your teeth into. The lake has been a playground for the rich and famous since Roman times. Mussolini and Churchill famously met here in 1945 to discuss the end of World War II—a meeting that, according to legend, involved more arguing than
agreement. The area’s villas and palaces tell their own stories, each one a snapshot of a time when grandeur was measured in marble columns and gilded ceilings.
And then there’s the food. Oh, the food. Piedmont’s culinary reputation precedes it, and for good reason. The region’s risottos are legendary, thanks to the high-quality rice grown in the nearby Po Valley. Add a glass of Ghemme or Gattinara wine—robust reds that practically demand to be sipped slowly—and you’ve got yourself a meal that feels more like a religious experience. Don’t even get me started on the desserts. Let’s just say I’m now intimately familiar with the nuances of gelato.
Of course, it wouldn’t be a proper travel experience without a minor crisis or two. For me, it was the ferry system. It’s efficient— almost alarmingly so—but deciphering the timetable requires a PhD in logistics. I missed one ferry by approximately 20 seconds and was forced to spend an extra hour in Verbania. This turned out to be a blessing in disguise, as I discovered a charming little café where the cappuccinos come with foam so perfectly sculpted it feels rude to drink them.
Lake Maggiore is a place of layers. It’s touristy but authentic, glamorous yet grounded. It’s the kind of place where you can sip prosecco on a terrace one
moment and hike through chestnut forests the next. It doesn’t try to dazzle you with its perfection, and that’s precisely what makes it so compelling. It’s real, messy, and undeniably beautiful—much like life itself.
So, should you go? Absolutely. But don’t expect it to be the serene retreat of your Pinterest dreams. It’s better than that. It’s alive, with all the quirks and surprises that come with it. Just remember to pack your patience for the ferries and your appetite for everything else.
Name Confusion:
Despite being called Maggiore (meaning "greater" or "major"), Lake Maggiore is only the second-largest lake in Italy. It has been accused of "trying too hard" by its bigger sibling, Lake Garda, though its stunning beauty more than makes up for it.
Floating Borromean Islands:
The lake's Borromean Islands are like a real-life Monopoly game for the Borromeo family, who have owned most of them since the 16th century.
Their crowning achievement? Turning Isola Bella into an elaborate Baroque playground, complete with a terraced
garden, peacocks, and statues that look like they’re mid-TikTok dance.
The Fish with the Fez:
Lake Maggiore is home to a peculiar fish called Agone, a type of freshwater sardine. Locals jokingly claim it wears a tiny fez because it’s always "going to a party." In reality, it’s used to make missoltini, a dried fish delicacy that’s an acquired taste.
A Smuggler’s Playground:
Back in the day, the lake was a favourite route for smugglers ferrying contraband between Switzerland and Italy. The most prized items? Chocolate and watches. If you’ve ever felt suspiciously happy on the Swiss side of the lake, now you know why.
D.H. Lawrence’s Hot Take:
The famous author of Lady Chatterley’s Lover wasn’t too impressed with Lake Maggiore. He described it as "oppressive" and “a failure." Perhaps he visited on a rainy day? Ironically, his grumpy critique has likely driven more tourists there than away—proving bad reviews can sometimes be the best advertising.
Gerda Speelziek-Abou Shutterstock
National Memorial Arboretum
Discover a place of remembrance, reflection, and natural beauty at the National Memorial Arboretum in Staffordshire—perfect for group visits with inspiring stories and stunning landscapes.
The National Memorial Arboretum located in South Staffordshire is a fantastic day out for groups and there is plenty for group visitors to see and do.
Arrive before 10.50am and join the Daily Act of Remembrance in the Millennium Chapel of Peace and Forgiveness where visitors observe a
short service and Two Minute Silence. A complimentary 15-minute Welcome Talk can also be pre-booked, giving groups an overview of the history of the Arboretum and the opportunity to discover future plans.
Join expert guides on a guided walk* who will lead your group around the Arboretum for 45 minutes,
sharing the extraordinary stories that the trees and memorials represent, or see the splendour of the Arboretum from the comfort of the covered land train* with an accompanying 50-minute pre-recorded commentary. The Arboretum is beautiful all year round, with a range of activities you can enjoy whatever the weather. At the heart of the Remembrance Centre is Landscapes of Life, a permanent exhibition which introduces the concept of Remembrance and why it is an important human need spanning thousands of years.
Across the year, the Arboretum creates an exciting and thoughtprovoking programme of temporary exhibitions that
reflect the Arboretum through themes of Remembrance, natural landscape and hidden histories.
The Arboretum also hosts many groups-only packages annually to coincide with many of its events including those for VE Day 80, Armed Forces Weekend, VJ Day 80 and Remembrance Sunday.
A range of pre-ordered food and drink packages are available for groups visitors, as well as a large Restaurant serving a range of items prepared by inhouse chefs using seasonal ingredients sourced from suppliers within a 40-mile radius of the Arboretum.
With so much to explore, the Arboretum has something to offer groups of all interests. Peaceful woodlands, colourful gardens, riverside walks and fascinating stories are all waiting to be discovered
For more information or to book, call 01283 245 100 or visit www.thenma.org.uk/groups
.*Charges apply.
A Day Out to Remember
Daily Act of Remembrance
Participate in an Act of Remembrance and obser ve a moving t wo-minute silence in our Millennium Chapel.
Daily from 10.50am*. FRE E
Land Train Trips
Complete with pre-recorded commentary the A rboretum’s Land Train is the perfec t way to discover the s tories behind many of our fascinating memorials. Ideal for first time visitors, the land train takes 50 minutes and is accessible for manual wheelchair users.
£6.50pp†
*Open daily except Christmas Day. †Groups of 10 or more, pre-booking required
Guided Walks
Join one of our exper t volunteer guides on a 45-minute walk to discover the incredible s tories of heroism, braver y and resilience behind some of our memorials.
£4.00pp†
The National Memorial Arboretum is the Nation’s year-round place to remember. Home to the iconic Armed Forces Memorial and over 400 memorials commemorating the service and sacrifice given to our country. Set within 150-acres of natural woodland, with colourful gardens and symbolic planting, there’s something for everyone to explore. T: 01283 245 143 E: groups@thenma.org.uk Charit y No. 1043992 Croxall Road, Alrewas, Sta ordshire DE13 7AR thenma.org.uk
Daily Talks
Book our free welcome talk Living Remembrance for your group on arrival or join one of our daily talk s at the A rmed Forces Memorial, Shot at Dawn Memorial or Far East Prisoner s of War Memorial Building. FRE E
Distilleries, Breweries & Vineyards
Discover the art of crafting spirits, beer, and wine at world-class distilleries, breweries, and vineyards. Perfect for group tours, these destinations blend tradition with taste.
Dis cover Scotland’s Spirit at Annanda le Distille ry
Annandale Distillery, located just beyond the English border in Dumfries and Galloway, is a mustvisit for group and coach parties seeking a taste of Scotland’s whisky heritage. Renowned for its awardwinning single cask, single malts, including the elegant 'Man O’Words' and bold 'Man O’Sword', the distillery also crafts the premium blend STORYMAN.
Groups can delve into the craft of whisky making with guided tours that reveal the journey from barley to barrel. Learn about Annandale’s rich history, its traditional methods, and its
remarkable revival as a working distillery. After the tour, unwind in the charming Maltings Coffee Shop, set in a beautifully restored malting room, perfect for light lunches or afternoon tea.
With tailored group packages, ample parking, and coach-friendly facilities, Annandale Distillery provides an unforgettable insight into Scotland’s whisky-making tradition and an ideal stop on any Scottish itinerary.
To book or find out more email: traveltrade@annandaledist illery.com, or ca ll their group booking specialist on 01461 207817
groups seeking a quintessentially British day out. Steeped in tradition, this independent brewery artfully combines historic brewing techniques with modern sustainability practices.
Groups can enjoy a behind-the-scenes tour, exploring the craft of brewing award-winning ales and lagers. The on-site Tap Room offers a cosy spot to sample their creations, from the citrusy "Summer Perle" to the
robust "Black Eagle Imperial Stout".
Westerham Brewery caters perfectly for groups, with ample parking for coaches and tailored tasting experiences. Its picturesque location near Chartwell makes it an ideal stop on a Kentish adventure, promising a warm welcome and a taste of the Garden of England. Cheers to that!
DRINK LOCAL FOOD AND
Award-winning taproom, café & shop in the heart of Kent.
Westerham Brewery: A Pint of Kentish Charm
Set in the rolling hills of Kent, Westerham Brewery is a must-visit destination for
Beggars Lane, Westerham
Experience the magic of Scotch whisky making at Annandale Distillery, a historic and award-winning destination.
Join one of our hourly tours and discover how we craft our whisky from grain to glass. You'll also get to taste up to ve different whiskies and learn about the rich avours and aromas of Scotland's national drink.
The Maltings Co ee Shop serves award-winning soups, sandwiches and light bites; seven days a week.
Open from 10am-5pm, you can enjoy home-made breakfast, lunch and afternoon tea or just stop by for coffee and cake. Sit-in or take away options available, with a range of dietary requirements catered for.
World Heritage Sites
Explore the wonders of UNESCO World Heritage Sites, perfect for group visits. Discover rich history, stunning architecture, and exclusive benefits tailored for unforgettable shared experiences.
Jodrell Bank: Where Wisdom meets Wonder
Jodrell Bank is a UNESCO World Heritage Site in the heart of the Cheshire countryside that’s long been a symbol of scientific exploration. A beacon on the horizon, at its core stands the iconic Lovell Telescope, a Grade I listed engineering marvel and the UK’s largest steerable radio telescope.
Bringing the wonders of the cosmos into view, Jodrell Bank has welcomed visitors from all over the world for over five
decades, and today offers a captivating experience for groups of all sizes.
With four exhibitions on offer, immerse yourself in the world of astronomy, physics and engineering, Cold War history and space exploration. Plus, don’t forget to enjoy a film in the state-of-the-art planetarium Space Dome. Like the universe, Jodrell Bank reveals more as you delve deeper, with an ever-expanding programme of daytime and evening events including lectures, workshops, stargazing
nights and free science shows.
With discounted rates available, two cafes offering delicious, locally sourced meals for hungry astronauts and free coach parking, come to Jodrell Bank for a day out amongst the stars!
Jodrell Bank is a gateway to another world, offering scientific exploration, botanical grounds, and quality time. It's a place where the wonders of deep space converge and gives visitors a glimpse into the past and future of scientific creativity and endeavour.
For more information go to jodrellbank net/ visit/groupvisits or contact groupsjodrellbank @manchester ac uk
Explore the Ironbridge Valley of Invention
Nestled in the heart of a UNESCO World Heritage Site, the Ironbridge Valley of Invention is a historical treasure located just five miles from Telford Town Centre in Shropshire. This captivating destination spans six square miles along the scenic River Severn within the iconic Ironbridge Gorge, renowned as the
birthplace of the Industrial Revolution.
The Ironbridge Valley boasts a collection of award-winning museums and attractions that will captivate every member of your group. Highlights include:
Blists Hill Victorian Town: Step back in time and experience life in a recreated Victorian town.
Jackfield Tile Museum: Marvel at beautiful tile designs and learn about their historical significance.
Coalport China Museum: Discover the history of porcelain and china production.
The Iron Bridge and Tollhouse
Explore the world-famous Iron Bridge, a symbol of the Industrial Revolution.
The Ironbridge Gorge World Heritage Site is an ideal destination for groups, offering a variety of exclusive perks: suit every taste and budget.
For more information or to dis cuss your vis it in detail, contact the group visits team at groups@ironbridge.org.u k or call 01952 435 900
Great Days Out
From historic landmarks to scenic railways and world-class attractions, the UK offers unforgettable group adventures. Discover top destinations perfect for coach tours and group organisers.
Parham
Set within an ancient deer park below the South Downs, Parham is one of the country’s finest Elizabethan Houses. Parham has always been a well-loved family home, and only three families have lived here since its foundation stone was laid in 1577. Its tranquillity and timeless beauty have changed little over the centuries.
The award-winning gardens consist of beautiful Pleasure Grounds and a four-acre Walled Garden. There are stunning herbaceous borders, a
1920s greenhouse, vegetable garden, orchard and Wendy House. Enjoy walks around the Pleasure Grounds and lake and explore the variety of fascinating wildlife. The Park is a Site of Special Scientific Interest.
Discover a rare and precious collection of paintings, furniture and needlework. Guided tours are led by our experienced Guides, while unguided groups can benefit from the knowledge of our room Guides, who are ready and willing to answer questions about the history of the House and the objects within.
www.parha minsu ssex.co. uk
Discover the Hidden Gems of Plymou th’s Historic Wa terfront
Plymouth Boat Trips offers
an exceptional 1-hour Harbour Cruise that is perfect for group travel trade and tourists looking for unique and memorable experience. This enchanting journey takes visitors through the historic Plymouth waterfront, revealing a blend of rich maritime heritage and stunning coastal views. Starting from the Barbican Landing Stage, the cruise navigates the bustling harbour, offering a picturesque panorama of the Hoe, the Royal Citadel, and the iconic Smeaton's Tower. With onboard commentary, passengers gain insights into the fascinating history and significant landmarks of Plymouth. This is an ideal opportunity for groups to learn about the city's pivotal role in the maritime history of the United Kingdom.
As the vessel cruises past Drake's Island, Mount
Edgcumbe Country Park, and the grand Devonport Dockyard, passengers are treated to unparalleled views and photo opportunities. The cruise highlights both natural beauty and architectural marvels, making it a perfect outing for photography enthusiasts and history buffs alike. Plymouth Boat Trips ensures a comfortable and enjoyable experience with modern amenities on board, including a bar serving refreshments. The crew provides excellent service, making the cruise suitable for all ages and group sizes.
Whether organising a group travel itinerary or looking for a tourist activity that epitomises Plymouth's charm, the Scenic Harbour Cruise by Plymouth Boat Trips is an unmissable adventure, promising a delightful and enriching experience for all.
www.plymouthboattrips.co.uk
Ludlow Farmshop
Local produce, handmade in small batches by teams of artisans on site
Ludlow Kitchen
Cafe with indoor and outdoor dining
Ludlow Pantry
Food and drinks for those on the go
The Clive Arms
Accommodation, restaurant and pub
Ludlow Giftshop
Featuring prominent brands and local independent suppliers
Ice cream cabin, picnic and play area
Ludlow Distillery & The Artists’ Gallery
Free parking
Coach parking available
Open 7 days a week
Two miles from Ludlow on the A49 Brom eld, Shropshire, SY8 2JR 01584 856000 ludlowfarmshop.co.uk
From historic castles to charming coastal towns, Kent offers unforgettable group experiences. Discover the Garden of England’s best attractions,
Kent: The Garden of England in Full Bloom
Kent has long been England’s pastoral masterpiece, a landscape of rolling orchards, historic castles, and seaside escapes that feel like they belong in a Turner painting. With its rich history and natural beauty, this corner of the country offers something for every traveller, from charming countryside villages to grand stately homes.
Canterbury is a must-see, its stunning cathedral standing as a testament to England’s medieval past. Stroll through its cobbled streets, lined with timberframed houses and independent shops. Meanwhile, history lovers can lose themselves in the grandeur of Leeds Castle, which rises from its moat
like something out of a fairy tale.
For those drawn to the sea, Whitstable’s famous oysters and Margate’s artistic revival provide the perfect coastal escape.
The White Cliffs of Dover remain an iconic sight, offering breathtaking walks above the English Channel. Wine enthusiasts will also find a growing number of vineyards producing worldclass English wines.
With its mix of heritage, coastline, and countryside, Kent is a dream destination for groups and independent travellers alike. Whether you are uncovering centuries of history or simply enjoying a traditional cream tea, this is England at its finest.
For more information on planning your visit, explore
the best of Kent today.Experience a Spectacular Spring at Hever Castle
Step into history and beauty at Hever Castle this spring. Exciting new events, dazzling gardens, and fascinating exhibits await visitors to this iconic double-moated castle in Edenbridge, Kent.
On Sunday 23th March, Hever Castle & Gardens will host their first-ever Plant Fair in partnership with Plant Fairs Roadshow. Browse the best spring plants from expert growers at the multi-award-winning gardens.
Don’t miss the return of Dazzling Daffodils from 17th to 23rd March. Wander the grounds as nearly 250,000 daffodils burst into bloom. Mid-week tours with renowned horticulturist Johnny Walkers and Head Gardener Neil Miller highlight heritage bulbs and new varieties.
Hever Castle also invites visitors to see the recently refurbished Boleyn Apartment, the only surviving suite of rooms once inhabited by Anne Boleyn. Largely unchanged since Tudor times, these rooms provide a rare glimpse into Anne’s life at
Hever, where she spent more time than previously thought during her courtship with Henry VIII.
Adding further intrigue, a rare portrait of Thomas Cromwell is now on display in the Long Gallery. This important work joins the castle’s impressive collection of 16th-century portraiture, bringing the dramatic stories of the Tudor dynasty to life.
Whether you’re passionate about history, gardens, or simply looking for a memorable day out, Hever Castle promises something special for everyone this spring.
www.hevercastle.co.uk
DAFFODILS - March
GROUP VISITS FOR ALL SEASONS
South East Showcase
Explore the South East’s finest group-friendly attractions, from stately homes to seaside gems. This showcase highlights top destinations perfect for memorable coach tours and day trips.
Discover
the
Best of the South East for Groups
The South East of England is packed with groupfriendly attractions, from historic castles and stately homes to vibrant seaside towns and cultural hotspots. Whether your group is looking for history, nature, or entertainment, this region delivers something special for every itinerary.
Historic
G ems and Cu ltural
Treasures
Start your journey in Canterbury, a city rich in history and home to the stunning Canterbury Cathedral (canterburycathedral.org). Groups can explore the medieval streets, visit the cathedral’s magnificent interior, and enjoy a guided tour to uncover its fascinating past. Just a short drive away, Leeds Castle (leeds-castle.com) offers breathtaking gardens, falconry displays, and scenic boat trips— ideal for a relaxing group day out.
For those interested in literary heritage, Chartwell (nationaltrust.org.uk/chart well) in Kent provides an insight into the life of Sir Winston Churchill. Groups can explore his former
home, admire the beautiful gardens, and enjoy a café break with picturesque views.
Seaside Retreats and Coas tal Adventures
The South East’s coastline is dotted with classic seaside resorts and hidden gems. Brighton is always a favourite, with the historic Royal Pavilion (brightonmuseums.org.uk) offering a glimpse into regal opulence. A stroll along Brighton Palace Pier (brightonpier.co.uk) provides the perfect dose of nostalgia, while the famous Lanes shopping district is a great spot for browsing quirky shops.
Further along the coast, Eastbourne is a great choice for a more relaxed seaside escape. Groups can take a gentle walk along the South Downs Way, visit the striking white cliffs of Beachy Head, or enjoy a performance at the Congress Theatre (eastbournetheatres.co.uk)
Gardens and Countryside Esca pes
The South East is home to some of England’s most beautiful gardens. Wisley Gardens (rhs.org.uk/wisley) in Surrey is a must-see, with its colourful displays,
glasshouse, and excellent group facilities. Meanwhile, Hever Castle (hevercastle.co.uk), the childhood home of Anne Boleyn, combines history with stunning gardens and a picturesque lake, perfect for a group tour.
In Sussex, Sheffield Park and Garden (nationaltrust.org.uk/sheffie ld-park-and-garden) offers vibrant landscapes and scenic lakes, making it a lovely stop for groups
looking to enjoy nature at its finest.
Steam Trains and Unique Experiences
For a nostalgic trip, groups can hop aboard the Bluebell Railway (bluebellrailway.com) and journey through the Sussex countryside on a heritage steam train. Another unique experience is Denbies Wine Estate (denbies.co.uk), where groups can tour the
ENJOY A DAY OUT, MEAL OR REST BREAK AT MILLETS FARM CENTRE
BEAUTIFUL COUNTRY SURROUNDINGS FARM SHOP
GARDEN CENTRE
RESTAURANT AND CAFÉ
ARTISAN SHOPS
MEAL ALLOWANCE
For drivers that book in advance by email or phone.
vineyards, sample English wines, and enjoy spectacular views over the Surrey Hills.
A
Day Ou t for Groups
at Millets Fa rm Centre , Oxford
Millets Farm Centre in Oxford offers the ultimate group day out, blending fun, food, and fresh air in the beautiful Oxfordshire countryside. With a host of activities, shopping, and dining options, it’s the perfect destination for coach parties, families, or special interest groups.
Explore the Farm Shop, packed with local produce, artisan treats, and gifts to take home. Group organisers will love the special discounts available for parties of 10 or more, making it even easier to stock up on seasonal delights.
The Falconry Centre is a must-see, offering group rates on fascinating bird displays and hands-on experiences with majestic eagles and owls. For a more leisurely activity, groups can stroll through
the stunning gardens or visit the friendly farm animals. Seasonal events such as pick-your-own fruit or festive markets add extra charm to any visit.
Millets Farm is also ideal for dining. The onsite restaurant serves hearty meals, light bites, and tempting cakes. Group packages include reserved seating and tailored menus, ensuring a relaxed and enjoyable meal for all.
To plan your group visit and discover exclusive offers,
Spotlight on Bluebell Railway
Go on on an unforgettable group travel experience in 2025 at the enchanting Bluebell Railway, where history and scenic beauty collide in the heart of Sussex. As you journey through the picturesque Sussex countryside, the rhythmic chugging and billowing steam transports you to a bygone era. The Bluebell Railway offers
delightful group travel experiences. From train journeys up our line to catering options to enhance your experience while taking in the scenic countryside views, including three traditional catering options choose from a Ploughman's lunch, warm scones with cream and jam or a Danish pastry all paired with a
head to milletsfarmcentre c om
Millets Farm Centre guarantees a memorable day for groups of all sizes! With so much to see and do, the South East is a fantastic destination for groups. Many attractions offer group discounts, guided tours, and on-site catering, ensuring a smooth and enjoyable visit. Start planning your next coach tour today and experience the best the region has to offer!
comforting hot beverage.
Why not delve deeper into the railway's rich history with a guided tour, offering fascinating insights into the heritage steam trains and Sheffield park station. This is truly a historical hub that brings the golden age of rail travel to life. Beyond the railway, our joint ticket with other local
attractions offers a unique and enriching experience, combining the charm of vintage train travel with the exploration of stunning nearby attraction in Sussex.
The Bluebell Railway not only offers a nostalgic train journey but also serves as a gateway to the cultural and natural treasures of Sussex, ensuring a memorable and enriching day out for all group members.
www bluebell-railway com
Visit
Experience Yorkshire at its finest with Bizzie Lizzie‘s
Famous for their award winning Fish & Chips, Bizzie Lizzie’s is one of Yorkshire’s best loved restaurants.
Bizz ie Lizzie ‘ s
The family run Skipton business serves up fresh, high quality food at affordable prices giving food lovers a fantastic dining experience in picturesque surroundings.
Starting in 1986 as a takeaway fish & chip shop, Bizzie Lizzie’s has grown to include two fabulous restaurants and takeaways, offering an extensive mouth-watering menu and friendly efficient
service. Using the finest locally sourced ingredients and sustainable fish, you’ll find freshly made family recipes for an authentic Yorkshire taste. From light lunches to scrumptious afternoon teas and three course evening meals, it’s the perfect place to meet and treat.
Gluten free, dairy free and vegan options mean that everyone can enjoy the Bizzie Lizzie’s experience. And for those watching their weight, lighter calorie counted options are highlighted on the menu.
Open every day, all year round, the traditional Swadford Street restaurant boast panoramic views over one of the county’s most beautiful canals. Watch the colourful narrow boats chug by as you tuck into award winning fish &
chips. In contrast, the High Street Car Park Restaurant has a more modern lively feel and a menu with indulgent afternoon teas and main meals with a modern twist.
Winners of many awards, including Fish & Chip Shop of the year, the restaurants’ success is down to the talented team who are constantly tweaking recipes, adding to the menu and improving the service to provide an
unbeatable dining experience time after time.
bizzielizz ies .co.uk
Coach Parties Welcome
Free meals for Coach Drivers
Senior Citizen Discount Group Booking Discount (12 or more) Booking essential Available at Swadford Street & High Street Car Park Restaurants
Now Available at Swadford Street Restaurant and Takeaway
Gluten Free Fish and Chips cooked in Sunflower Oil Accredited by Coeliac UK accredited by
Group Getaways
From historic cities to scenic coastlines, the UK offers countless group getaway options. Discover charming destinations, tailored tours, and experiences perfect for shared adventures.
Planning a group getaway in the UK? Whether you’re organising a family reunion, a club outing, or a coach tour, Britain has an abundance of destinations that cater to all tastes. From cultural city breaks to relaxing countryside retreats, there’s something for every group.
For history lovers, cities like York, Bath, and Edinburgh offer immersive experiences, from medieval streets to grand Georgian architecture. London provides worldclass museums and West End shows, while Liverpool and Manchester serve up musical heritage and vibrant nightlife.
Nature enthusiasts can explore the Lake District, the Cotswolds, or the rugged beauty of Scotland’s Highlands. Coastal escapes abound, from Cornwall’s sandy beaches to the dramatic cliffs of Northern Ireland’s Causeway Coast.
Tailored experiences make group travel effortless, with guided tours, heritage railways, and boat cruises offering unique ways to explore. Many stately homes, gardens, and attractions offer discounted entry for groups, with dedicated
guides to enhance the visit.
With excellent coach and rail connections, getting around is straightforward, ensuring a smooth, enjoyable trip. Whether it’s a leisurely retreat or an action-packed itinerary, the UK has the perfect group getaway waiting to be discovered.
Bournemouth Bliss at Marsham C ou rt Hotel
Perched on Bournemouth’s stunning coastline, the Marsham Court Hotel offers groups the perfect mix of comfort and convenience.
A family-run gem since 1987, this award-winning hotel is designed with groups in mind—think spacious rooms, plenty of walk-in showers, and a dedicated on-site coach park.Beyond the hotel’s warm welcome, you’re just a short drive from the Jurassic Coast, Poole Harbour, and the enchanting New Forest, making it an ideal base for scenic excursions. Whether you’re meandering through Bournemouth’s golden sands, exploring historic castles, or indulging in a spot of shopping,
Marsham Court ensures a
seamless and relaxing stay.With decades of experience catering to groups, expect thoughtful hospitality, excellent dining, and a genuine home-from-home atmosphere. So, whether it’s a coach tour, a family gathering, or a social retreat, Marsham Court’s doors are always open.
Discover why this Bournemouth favourite continues to win hearts— and awards.
Tel: 01202 552111
www
marshamcourthotel.co. uk
Discover the Cotswolds
Where rolling hills, honey-hued villages, and charming market towns create the perfect escape. Explore history, countryside walks, and timeless English beauty.
With its picture-perfect villages, rolling countryside, and rich heritage, the Cotswolds is a dream destination for group travellers. Whether you’re looking for historic sites, scenic walks, or cultural attractions, this Area of Outstanding Natural Beauty has plenty to offer.
Historic Houses & G ardens
For a glimpse into aristocratic life, **Blenheim Palace** near Woodstock is a must-visit. The birthplace of Sir Winston Churchill, this UNESCOlisted stately home boasts grand interiors, beautifully landscaped gardens, and a rich programme of events. Sudeley Castle, near Winchcombe, offers another fascinating stop, with links to Henry VIII and his last wife, Katherine Parr. Its award-winning gardens
and exhibitions make it a top choice for history lovers.
Garden enthusiasts will love Hidcote Manor Garden**, a masterpiece of Arts and Crafts design, or the equally stunning Painswick Rococo Garden, famous for its whimsical 18th-century style and snowdrop displays in winter.
Quaint Towns & Villages
The Cotswolds’ charm lies in its idyllic towns and villages. Bourton-on-theWater, known as the “Venice of the Cotswolds,” is a firm favourite, with its low stone bridges crossing the River Windrush. Stowon-the-Wold, with its antique shops and historic inns, provides a perfect base for exploration. Broadway, one of the prettiest villages, is home
to Broadway Tower, offering panoramic views over 16 counties.
Cultu ral & Heritage Attractions
Art lovers should visit The Wilson in Cheltenham, home to fine arts and the fascinating Arts and Crafts Movement collection. The Corinium Museum in Cirencester showcases the area’s Roman history, with mosaics and artefacts from the ancient city of Corinium Dobunnorum.
beautiful village in England," or explore the rolling landscapes of the Cotswold Way, a longdistance footpath with breathtaking views.
For wildlife lovers, the Cotswold Wildlife Park offers encounters with exotic animals in stunning gardens, while Birdland Park & Gardens provides a closer look at penguins, flamingos, and other avian species.
For something more unusual, the Cotswold Motoring Museum** in Bourton-on-the-Water is a nostalgic trip through Britain’s motoring past, featuring vintage cars and memorabilia.
Scenic Walks & Countryside Adventures
The Cotswolds is a walker’s paradise. Groups can take a gentle stroll through Bibury, described by William Morris as "the most
Perfect for Groups
With coach-friendly attractions, guided tours, and welcoming hospitality, the Cotswolds is an ideal destination for groups. Whether it’s history, nature, or culture, this enchanting region guarantees a memorable experience.
Caron Badkin shutterstock
Andrew Roland shutterstock
Three Counties is excited to announce that tickets for its 2025 events programme are now on sale! Group organisers, coach companies, special-interest societies and groups of over 8 people can enjoy significant savings by booking early, with
discounts of up to £9 per ticket* when booking in advance through the official ticketing partner, AXS’ website.
Located at the Three Counties Showground, Malvern, this spacious outdoor venue hosts a variety of experiences to
suit families, gardening enthusiasts, foodies, and fans of farming and the great outdoors. With fantastic, direct travel routes from Worcestershire, Gloucestershire, Herefordshire, the Cotswolds, South Wales, and Birmingham, this centrally located
showground is the perfect place for visitors to meet up and enjoy an unforgettable outing. Save on your group bookings and enjoy a discounted day out at one of Three Counties’ flagship events.
Flanders
On a recent fam trip to Flanders, a region steeped in history , I discovered a poignant harmony of solemn remembrance and resilient life. Here, battlefields whisper of loss while vibrant streets celebrate survival (Words by Nigel Whittaker)
Let me tell you about Flanders, a land where the past isn’t content to whisper; it insists on speaking in solemn tones, clear and unrelenting. The fields, once drenched in sorrow, now unfurl in quiet defiance, green and endless. Yet beneath them, the echoes of artillery and the hurried breath of young soldiers persist. Every brick of Ypres, or “Wipers” as the British Tommies rechristened it, seems complicit in this strange dialogue between life and loss.
The Menin Gate stands as a monolithic exclamation mark, its nightly Last Post ceremony a ritual that threads the contemporary with the eternal. Here, the past is not just remembered; it is performed. The haunting notes of the bugle pierce the air, pulling you back to those dark days when hope and despair marched side by side. It’s a tableau that has found a peculiar rhythm— half pilgrimage, half pageant.
The museums, immaculately curated, walk you through the mechanics of war with an almost clinical precision, but it’s the graveyards, row upon row of stark white headstones, that deliver the emotional coup de grâce. Tyne Cot, the largest of them all, is a quiet confrontation with the sheer scale of sacrifice, a somber sea of stone that stretches to the horizon.
Yet, there’s a peculiar alchemy at work. The same cobbled streets where soldiers once trudged in mud and misery now host cafés where laughter and life flourish. Tourists sip strong Belgian ales, their glasses clinking in a toast to resilience, as children dart through the medieval squares, blissfully unaware of the weight beneath their feet.
Flanders doesn’t offer easy answers. It stands as a testament to the enduring tension between memory and progress, where every guided tour and sombre memorial raises the unspoken question: how do you reconcile a past that refuses to rest? This is not a history to be hurried through or neatly resolved. It lingers, clings, and ultimately, insists on its place in the present. Welcome to Flanders, where the past isn’t just remembered—it’s lived.
The Sojourn
The journey started with an adventurous band of travel organisers, setting out by coach. Rendezvousing in the sanctuary of Folkestone, a place as far removed from the gritty reality of war as one could imagine. The LeShuttle whisked us under the English Channel in a matter of minutes, its efficiency a modern marvel. By lunchtime, we were in Ypres, checking into our respective bastions of comfort, the Novotel and Ariane.
Novotel Ieper Centrum, Sint Jacob sstraat 15, 8900 Ypres H3172@acc or com Hotel Ariane, Slachthuisstraat 58, 8900 Ypres welcome@ariane b e
First stop, the In Flanders F ields Museum Housed in Ypres’ gothic Cloth Hall, this is no ordinary museum. It breathes. Its walls whisper the stories of those who marched into the unknown, of those who never returned. As I wandered through its halls, I was struck by the eerie juxtaposition of life and death—vibrant projections of battlefields juxtaposed against the very real artefacts of war. Gas masks, rusting helmets, letters stained with rain and tears. www.inflandersfields.b
Dinner that evening was a hearty Flemish stew at Vivaldi on the Grote Markt, paired with the kind of beer that Flanders does best: complex, bold, and unapologetically bitter.
A fitting drink to toast the resilience of this town, which has been razed and rebuilt more times than its residents care to count.
Vivaldi, Grote Markt 19/ 21, Ypres
The next day began with a misty walk to the Hooge Crater Mus eum. Here, the Great War is brought into stark focus. Trenches have been reconstructed with such authenticity that you can almost hear the deafening artillery and feel the pervasive damp. It's not for the faint-hearted, but then again, what in Flanders is?
www. hoogecrater. com
Lunch was a revelation at Den Nachtegael in Zonnebeke, a vineyard in the shadow of Passchendaele. Flanders, known more for its beers, is also quietly producing wines of remarkable quality. Who knew that amidst the scars of war, vines could thrive, their roots threading through soil enriched by history and heartbreak?
www dennachtegael be/en
Post-lunch, the Passchendae le Mu seum offered yet another immersive dive into the horrors of 1917. The new exhibition transports you into the thick of the battle, where the ground beneath your feet feels uncertain, as though the earth itself
mourns. It’s a sobering experience, and by the time we arrived at Tyne Cot Cemetery, the largest Commonwealth war cemetery in the world, words felt superfluous. Row upon row of headstones stood like sentinels, each one a testament to a life cut tragically short. www.passc hendaele.be
The evening ended at the Menin Gate with the Last Post Ceremony, a ritual as moving as it is simple. Bugles sounded, and the solemnity of the moment washed over the crowd. Here, every evening without fail, they honour the fallen, ensuring that their sacrifices are never forgotten.
Dinner on our second night at Depot was equally unforgettable. This cosy restaurant, in the heart of Ypres, served up pork tenderloin in mustard sauce with croquettes, a dish as comforting as the atmosphere. It was the perfect ending to a day
steeped in reflection and discovery.
www.depotieper. be
On our final day, we visited the Kazematten Brewery, tucked under Ypres’ historic ramparts. This isn’t just any brewery—it’s where the British soldiers once published "The Wipers Times," a satirical newspaper born of trench humour. The brewery’s Wipers Times beers, named in tribute, offer a taste of history with every sip. Here, amidst the tanks and brewing vats, you sense the resilience of a people who turn even the bleakest chapters into stories of ingenuity and spirit.
www kazematten be
No visit to Flanders would be complete without a stop at Talbot Hou se in Poperinge. A place of respite during the war, it remains a haven of peace and quiet reflection. The simplicity of a cup of tea here feels like an act of defiance against the
chaos of history.
www talbothouse be/e n
Flanders isn't a destination; it's a pilgrimage. Its charm lies not in the picturesque landscapes or the culinary delights, though it has both in spades. No, Flanders captivates because it forces you to confront the past, to feel the weight of history, and to appreciate the fragile beauty of peace. As I boarded the ferry back to England, I carried with me more than just souvenirs. I carried stories, echoes of lives lived and lost, and an overwhelming sense of gratitude.
www leshuttle com/u k-en
www.jason edwardstravel co uk
www dfds com
Please note Passchendaele Museum This has now closed for renovations until 5th April 2025, however the lower ground floor will open from the 1st February
In Flanders Fields Museum
Flanders captivates because it forces you to confront the p ast, to feel the weight of history, and to app reciate the fragile beauty of peace.
Tyne Cot Cemetery
The vineyard Den nachtegael Lunch at the vineyard Den nachtegael
Passchendaele Museum St George’s Church
Court Hall in Ypres
Menin Gate
Commonwealth War Graves Commission Visitor Centre
Wish You Were Here
Looking across to the windmill it stands like a solemn sentinel in the pastel light, a relic of patience in a world hurrying by The water mirrors the dawn, doubling the expanse of soft pinks and blues, as if the earth couldn’t contain such serenity in one dimension.
Mist hangs low , hesitant to leave its post, whispering secrets to the sleeping grass It’s a scene so perfect it hurts, like beauty meant to be fleeting, reminding you to hold it lightly
I watch and wonder: who keeps such mornings safe, untouched, for the few who rise early enough to see them?
Artificial Intelligence in Travel
Is marching forward, not in an ominous “Skynet is watching” way, but in the “let me quietly save you from a logistical nightmare” sort of way.
And for group travel— where herding a dozen or more people from A to B is usually a test of patience, stamina, and the sheer will to survive—it might just be the unsung hero we’ve all been waiting for.
Think about it. A coach full of people, each with their own preferences, quirks, and uncanny ability to wander off at the worst possible moment. The days of frantic headcounts, lost itineraries, and that one person who always asks, *“Where are we supposed to be now?”* could soon be behind us. AI is slipping into the role of the ultimate group coordinator— unflappable, efficient, and, crucially, immune to passive-aggressive sighing.
It all starts with the planning. Traditionally, this involves a lot of spreadsheets, several rounds of *back-and-forth* emails, and at least one person forgetting to book the tickets for the thing that was the whole point of the trip. AI, however, is turning this chaos into something resembling order. Smart itinerary builders—like an infinitely patient tour operator—can juggle different interests, balancing the history buffs, the shopaholics, and the ones who just want to sit in
a pub until it’s time to go home. Need to book multiple hotel rooms? AI will cross-check availability and find somewhere that won’t result in half the group being exiled to an annex three streets away. Got a mix of dietary requirements? AI can sort out meal plans without forcing everyone into a soulless buffet where the only safe option is a limp salad.
Then there’s the transport. Coordinating a group in an airport is like trying to conduct an orchestra where half the musicians are in the wrong terminal and someone’s lost their violin.
AI is already streamlining this. Airline chatbots can handle boarding passes and real-time flight updates, so there’s no need to chase people down with printed itineraries like a schoolteacher on a field trip. Luggage tracking apps mean that if someone’s suitcase *does* decide to take an impromptu solo holiday to Madrid, you’ll know exactly where it is. And coach companies are beginning to embrace AI-driven route planning, dodging traffic like a local rather than blindly following a satnav into a threehour jam.
Once you arrive, AI takes
group travel from *logistical headache* to *marginally less of a logistical headache*. Imagine a tour guide app that doesn’t just bark out the same tired facts but adjusts its suggestions based on the group’s actual interests. If half the group is into art and the other half is only here for the food, AI can balance both—suggesting a scenic walking route that just *happens* to pass the best pastry shop in town. It can flag when a major attraction is overrun with crowds and suggest a hidden gem instead, sparing everyone the horror of an hour-long queue.
And then there are the *real* stress-savers. The moments when group travel can push even the best of friendships to breaking point. Lost someone? AIpowered location sharing ensures they don’t end up on the wrong side of the city, calling in a mild panic. Last-minute change of plans? AI can reshuffle reservations without forcing the group leader into frantic phone calls. Weather suddenly turned? AI finds the nearest indoor attraction that doesn’t involve overpriced souvenirs and a sad café with instant coffee.
Of course, there’s a balance to be struck. The joy of group travel isn’t just in the efficiency—it’s in the shared experiences, the injokes, the moment when everyone stumbles upon a tiny local restaurant that turns out to be the highlight of the trip. AI shouldn’t bulldoze that. It should be the quiet backstage presence, ensuring that the trip runs smoothly enough that the only thing left to argue about is who gets the window seat on the way home.
Because in the end, group travel is about the moments *between* the itinerary—the unexpected stops, the laughter, the collective *“we’ll never speak of this again”* moments. AI won’t replace those. But it *can* make sure you spend more time enjoying them, and less time chasing someone who’s inexplicably wandered off… again.
