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OBJECTIVES

Media and Cyber or Digital Literacies

At the end of this chapter, you should be able to: • develop a working understanding of Media and Cyber/Digital Literacy and how they relate to one another; • appreciate the importance of developing Media and Cyber/Digital

Literacy both in ourselves and one another in the information age; and

• realize that practical steps must be taken to develop these literacies early in children and cannot wait "until they are older."

Of all the 21st century literacies presented in this book, none of them em bodies the “ne w ne ss” of these literacies quite like those needed to make sense of the absolute deluge of inform ation brought to us by the Internet. With the vast num ber of websites, web forums, and social media applications now available for us, never before has there been so much inform ation— in nearly every form im aginable, from nearly every source im aginab le— available to us tw enty-four hours a day, no m atter our location. Where once we had librarians— “inform ation c u sto d ia ns,” as you w ill— to curate the inform ation we regularly ingest, now there is nothing standing between the individual and the w ellspring of inform ation represented by the Internet.

However, as we will soon discover, it is the so-called old literacies that will serve us just as faithfully in the new contexts we find ourselves today as they have done in the past. To begin our investigation, we must first understand the relationship between Media Literacy and Cyber/Digital Literacy.

Like all the literacies discussed in this book, media literacy can be defined in several ways. Aufderheide (1993) defines it as “the ability to access, analyze, evaluate, and communicate messages in a wide variety of forms,” while Christ and Potter (1998) define it as “the ability to access, analyze, evaluate, and create messages across a variety of contexts.” Hobbs (1998) posits that it is a term used by modern scholars to refer to the process of critically analyzing and learning to create one's own messages in print, audio, video, and multimedia.