IMPACT SUMMARY 2014/15
Source: CEO Performance and Impact Report 2014/15
IMPACT SUMMARY 2014/15
CEO client segmentation Pre-start
Startup Business
Existing Business
Established Business
33%
9%
39%
19%
Impact on clarity and capacity 100%
80%
60%
40%
67%
79%
84%
76%
77%
Confidence in achieving your ambitions
Knowledge of business practices
20%
0% Understanding of the skills you need to be successful in your field
Awareness of the support services available to you
Clarity over what you need to do next
IMPACT SUMMARY 2014/15
Strengthening creative practice More determined to pursue my creative practice
Increased my time commitment to my creative practice
The skills to run a successful creative practice/business
80%
60%
68%
More able to earn a living from my creative practice
Less reliant on income from a second job
Made a financial investment in my creative practice
38%
18%
Fostering entrepreneurial capacity % of respondents
The resilience to overcome difficulties and obstacles
64%
40%
Attracting funding to pursue new projects and works
44%
New creative collaborations
38%
Understanding of your place in the creative market
65%
Making the decision to stay located in Scotland
32%
Connection with, and legitimacy among, peers
55%
Taking your creative practice in new directions
45%
Building a national or international reputation
32%
Developing financial resilience Registered as a business
Taken on premises or studio space for the first time
Registered for VAT
29%
11%
4%
IMPACT SUMMARY 2014/15
CEO impact on the financial position of clients
36%
of clients increased their income
31%
better off financially as a result of CEO advice/support
1 in 10 clients created jobs for others as a result of CEO advice/ support
88%
ÂŁ9,150
Average increase in annual income attributed to CEO
of positions created were on a freelance basis