CEO Impact Summary 14/15

IMPACT SUMMARY 2014/15

Source: CEO Performance and Impact Report 2014/15

IMPACT SUMMARY 2014/15

CEO client segmentation Pre-start

Startup Business

Existing Business

Established Business

33%

9%

39%

19%

Impact on clarity and capacity 100%

80%

60%

40%

67%

79%

84%

76%

77%

Confidence in achieving your ambitions

Knowledge of business practices

20%

0% Understanding of the skills you need to be successful in your field

Awareness of the support services available to you

Clarity over what you need to do next

IMPACT SUMMARY 2014/15

Strengthening creative practice More determined to pursue my creative practice

Increased my time commitment to my creative practice

The skills to run a successful creative practice/business

80%

60%

68%

More able to earn a living from my creative practice

Less reliant on income from a second job

Made a financial investment in my creative practice

38%

18%

Fostering entrepreneurial capacity % of respondents

The resilience to overcome difficulties and obstacles

64%

40%

Attracting funding to pursue new projects and works

44%

New creative collaborations

38%

Understanding of your place in the creative market

65%

Making the decision to stay located in Scotland

32%

Connection with, and legitimacy among, peers

55%

Taking your creative practice in new directions

45%

Building a national or international reputation

32%

Developing financial resilience Registered as a business

Taken on premises or studio space for the first time

Registered for VAT

29%

11%

4%

IMPACT SUMMARY 2014/15

CEO impact on the financial position of clients

36%

of clients increased their income

31%

better off financially as a result of CEO advice/support

1 in 10 clients created jobs for others as a result of CEO advice/ support

88%

ÂŁ9,150

Average increase in annual income attributed to CEO

of positions created were on a freelance basis