IMPACT SUMMARY 2013/14
Source: CEO Performance and Impact Report 2013/14
IMAPCT SUMMARY 2013/14
CEO client segmentation
33%
7%
clients at the pre-start stage
60%
clients actively starting a business
Impact on clarity and capacity
clients are established businesses
Positive impact
No impact
Negative impact
81% 85% 73%
91%
82%
AWARENESS
CONFIDENCE
UNDERSTANDING
KNOWLEDGE
CLARITY
of the support services available
in achieving your ambitions
of the skills you need to be successful in your field
of business practices
over what you need to do next
IMPACT SUMMARY 2013/14
Strengthening creative practice
Fostering entrepreneurial capacity
84%
62%
68%
67%
More determined to pursue my creative practice
Increased my time commitment to my creative practice
The skills to run a successful creative practice/business
The resilience to overcome difficulties and obstacles
44%
29%
40%
More able to earn a living from my creative practice
Less reliant on income from a second job
Made a financial investment in my creative practice
48%
61%
43%
Attracting funding to pursue new projects and work
Connection with, and legitimacy among, peers
New creative collaborations
59%
70%
39%
Taking your creative practice in new directions
Understanding of your place in the creative market
Building a national or international reputation
Developing financial resilience 33%
14%
Registered as self-employed or formed a business
Taken on premises or studio space for the first time
10% Registered for VAT
42% Making the decision to stay located in Scotland
IMAPCT SUMMARY 2013/14
CEO impact on the financial position of clients
53%
OF CLIENTS INCREASED THEIR INCOME
40%
BETTER OFF FINANCIALLY AS A RESULT OF CEO ADVICE/ SUPPORT
1 in 8 CLIENTS CREATED JOBS FOR OTHERS AS A RESULT OF CEO ADVICE/SUPPORT
77%
£13,200
63%
AVERAGE INCREASE IN ANNUAL INCOME ATTRIBUTED TO CEO
OF POSITIONS CREATED WERE ON A FREELANCE BASIS
OF BUSINESSES HELPED TO SURVIVE
61%
OF BUSINESSES HELPED REACH SCALE