3.2 Communications Communication with group members and the wider Eastern European and Baltic communities of the area are excellent. Facebook is the main communication bridge, generating impressive rates of replies. The Committee is an excellent communicator and motivator. Committee members are highly respected and committed to providing memorable experiences for Boston’s residents, stakeholders and partners. External communications with a vast range of local, regional, national and international organisations are impressive. There is considerable demand for Jurate and the group’s involvement in many of the town’s artistic and cultural initiatives, with Jurate representing the group at the majority of these meetings.
3.3 Marketing The Group and its work is highly respected and well known in the area. It enters into many partnerships with a diverse range of projects and initiatives. The Group recognise the importance of doing this and assists them with their commitment and understanding of the strategic importance of integration and social cohesion agendas. The Group’s community reach is far and deep, however its profile could always be higher. This is the case with many voluntary organisations and it is the Group’s intention to research and devise a short to medium term marketing plan that focuses on the Group being ‘seen and heard’ by lapsed members, as well as new people and organisations. The establishment of the proposed website will greatly assist with the raising of the Group’s profile. Group members have been interviewed by a range of press and media over the years. BBC News, ITV, Arte TV are but three companies who have shown regular interest in the Group’s development.
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