CCDN331 Lecture 7

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AB in tutorials Julie Baga 2 readings next week holly’s group as is with kath – this week ONLY

5% grading..


what is it?


what does it tell?


things are signs that refer to something other than the im/materiality and its practical functions.

a sign being anything that stands for something (its object), to somebody (its interpreter) in some respect (its context).

signs can be interpreted differently at different times and in different situations.

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helps us understand and define the interactive nature between us + things‌ what things tell us and what meaning we give them at a given moment in time



tree



nike






Indexical Signs A sign that is a result of or is contiguous with the thing it signifies. It draws attention by being existent. Smoke as fire or a footprint as presence.

Iconic Signs A sign that bear similarity or resemblance to the thing it signifies. Grey may refer to concrete. The Volkswagen may refers to a beetle. Road signs schematically refer to the actual road intersection design.

Symbolic Signs A sign which bears no apparent resemblance to its related signifier. Its reference is through an association of general ideas. A thing can express a quality of energy, speed or infallibility , but does not possess these qualities.


Indexical Signs Indexical Signs A sign that is a result of or is contiguous with the thing it signifies. It draws attention by being existent. Smoke as fire or a footprint as presence.


trace of the tool Details of a form can refer to a tool by means of a trace used in the manufacturing process or method of production.

Indexical Signs: A sign that is a result of or is contiguous with the thing it signifies. It draws attention by being existent.





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http://www.frontdesign.se/portfolio.htm


sketch

http://www.youtube.com/watch?v=8zP1em1dg5k




direction The form, detail, or position of a thing can point in a direction which indicates its technical function or use function. The dynamics of the form directs a person's gaze in a certain way. An index might point at a detail for grasping . The position of a press button or pedal may indicate the direction of its function. Ie door handles?

Indexical Signs: A sign that is a result of or is contiguous with the thing it signifies. It draws attention by being existent.






marks of use Traces of use appear as dents, flaws, repairs, dirt etc. Newness appears in opposition to the traces of use.

Indexical Signs: A sign that is a result of or is contiguous with the thing it signifies. It draws attention by being existent.





other traces Other traces, like rust, stains can be perceived on products and may indicate its material quality or life (external circumstances). .

Indexical Signs: A sign that is a result of or is contiguous with the thing it signifies. It draws attention by being existent.



light and sound signals They usually refer to technical functions. ie. The light on a stove, beeps on a mobile phone.

Indexical Signs: A sign that is a result of or is contiguous with the thing it signifies. It draws attention by being existent.


sound of use + noise The buzz from the motor of a car. The noise from a moving chair may indicate a person leaving a room. Or inversely, rubber pads to eliminate its natural noises.

Indexical Signs: A sign that is a result of or is contiguous with the thing it signifies. It draws attention by being existent.


smell The smell of a thing refers to its material or actual functioning.

Indexical Signs: A sign that is a result of or is contiguous with the thing it signifies


touch of a material The quality and condition of the material of a product or the product may be an indexical sign. Textures, temperature or weight can inform.

Indexical Signs: A sign that is a result of or is contiguous with the thing it signifies. It draws attention by being existent.


marking/ graphic figures Markings may refer to the function (measuring tape) or may correspond to other details.

Indexical Signs: A sign that is a result of or is contiguous with the thing it signifies. It draws attention by being existent.



Indexical Signs A sign that is a result of or is contiguous with the thing it signifies. It draws attention by being existent. Smoke as fire or a footprint as presence.

Iconic Signs A sign that bear similarity or resemblance to the thing it signifies. Grey may refer to concrete. The Volkswagen may refers to a beetle. Road signs schematically refer to the actual road intersection design.

Symbolic Signs A sign which bears no apparent resemblance to its related signifier. Its reference is through an association of general ideas. A thing can express a quality of energy, speed or infallibility , but does not possess these qualities.


Iconic Signs tradition A thing refers to its form traditions as an iconic sign. It may have characteristic form of its own and specific features formed early in its history. In the case of a pair of scissors, the form of the scissors is not merely referring to the actual scissors, but the prototype, to scissor-like forms, to accessoriness. The representational forms of products connects them to a group.

Iconic Signs: A sign that bear similarity or resemblance to the thing it signifies.






colour Colour may refer to a quality. The colour white may refer to cleanness. A light-coloured thing may refer to lightness so that the thing looks lightweight. A product may have a typical colour which characterizes it and which helps to categorize it.

Iconic Signs: A sign that bear similarity or resemblance to the thing it signifies.



(similar) material The material of a thing can refer to some other thing as an iconic sign. A gilded gold car medallion may refer to gold, whether it be real or not.

Iconic Signs: A sign that bear similarity or resemblance to the thing it signifies.


Marcel Wanders Lace Tables 1991


droog 1993



metaphor A thing can be interpreted as referring through resemblance of forms to another object in spite of different materials, construction and pragmatics. Even the size of a thing can be conceived as an iconic sign, as a metaphor.

Iconic Signs: A sign that bear similarity or resemblance to the thing it signifies.




style The form may refer to a group of forms, a style. Its parts relate to each other through the resemblance of form within the pre-given style.

Iconic Signs: A sign that bear similarity or resemblance to the thing it signifies.




john cage

http://www.youtube.com/watch?v=gN2zcLBr_VM&feature=related







environment It refers in a coherent way with references of its surroundings. According to these references things are conceived as adapting itself and belonging to an environment real or virtual.

Iconic Signs: A sign that bear similarity or resemblance to the thing it signifies.



Indexical Signs A sign that is a result of or is contiguous with the thing it signifies. It draws attention by being existent. Smoke as fire or a footprint as presence.

Iconic Signs A sign that bear similarity or resemblance to the thing it signifies. Grey may refer to concrete. The Volkswagen may refers to a beetle. Road signs schematically refer to the actual road intersection design.

Symbolic Signs A sign which bears no apparent resemblance to its related signifier. Its reference is through an association of general ideas. A thing can express a quality of energy, speed or infallibility , but does not possess these qualities.


Symbolic Signs Symbolic Signs A sign which bears no apparent resemblance to its related signifier. Its reference is through an association of general ideas. ie. A thing can express a quality of energy, speed or infallibility , but does not possess these qualities. .


graphics Name or Company Logo refer to the manufacturer. Letters and numbers are symbols of a certain model and range of things; they distinguish them from other models. Makings may also be symbolic as a word or graphic figure..

Symbolic Signs: A sign which bears no apparent resemblance to its related signifier.




colour A thing’s symbolic colour may refer to a cultural habit; for instance, black objects in Finnish funeral services refer to sorrow. The content of the symbolic reference must be known to enable its understanding and use. The symbolic colour is learned whereas the iconic colour sign may be a personal impressions of a possible meaning.

Symbolic Signs: A sign which bears no apparent resemblance to its related signifier.





form The symbolic sign is not interpreted according to referential similarity or an actual connection between the perceived form and it object, but according to cultural habit. Any form can in principle be a symbol of anything. Symbols do not function freely. Symbols are established and then are known. ie Ticket is a symbol of having paid to get in.

Symbolic Signs: A sign which bears no apparent resemblance to its related signifier.



position The position of a fork or knife may indicate that the person is finished eating.

Symbolic Signs: A sign which bears no apparent resemblance to its related signifier.




material The material of a product may function as a symbolic sign. Wine refers to blood in Communion Certain materials in clothing are of social status.

Symbolic Signs: A sign which bears no apparent resemblance to its related signifier.








Front digitised a Royal Delft vase and added some parameters to the material in the 3D software. It was then exposed to a simulated gust of wind.

http://www.youtube.com/watch?v=_2nlonN8Z-Y






To use colour effectively, it is necessary to recognize that colour deceives continually. Josef albers. Interaction of colour.
































machine to the service of man something to do with modernism











OTHERS. AND OTHER IDEAS OF OTHERNESS.


myth+marx+money


http://www.youtube.com/watch?v=_2nlonN8Z-Y http://www.youtube.com/watch?v=8zP1em1dg5k






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