Cultured Issue 5

Page 1


A ROSY AFFAIR PHOTOGRAPHER : LYRA AOKO MODEL : SYRA MAKEUP : SINITTA AKELLO

CLEAN BEAUTY PHOTOGRAPHER : THANDIWE MURIU MODEL : EMMANUEL HETA MAKEUP ARTIST : SINITTA AKELLO

LET IT GLOW PHOTOGRAPHER : THANDIWE MURIU MODEL : LAURA ANJILI MAKEUP ARTIST : SINITTA AKELLO

BABY BUMP PHOTOGRAPHER : ANDREW MAGETO MODEL : AJUMA NASENYANA STYLIST : KEVO ABBRA HAIR STYLIST : RICKY KISH MAKEUP ARTIST : SINITTA AKELLO


Hi! I am Sinitta, and I am a makeup and body artist based in Nairobi, Kenya Cultured Ego is a blog showcasing alternative African fashion and music that I founded in 2013. I am a jack off all trades, and through creating content for Cultured Ego as a one woman band, I found my passion, Makeup and body art. at the beginning of my career I had the pleasure of working at MAC cosmetics for just under two years, and have had freelance experience working with influencial brands such as Vogue.com, Edun, Cocolili Africa, BBC, Adele Dejak and many more! I enjoy working with innovators, creatives and people that are looking to bring their vision to life! As the African Fashion and beauty industry grows, my focus shifts towards working with African brands and working together in developing their visual aesthetics through makeup. 4 months into 2019 already and so many exciting projects are in the pipeline and I can not wait to share those with you! Here is a tiny catch up on what I have been up to so far! Enjoy and see you in 4 months! Sinitta Akello Owor +254710471208 culturedego@gmail.com www.facebook.com/culturedego @sinittaakello https://www.behance.net/culturedeg3ac8


PHOTOGRAPHER : LYRA AOKO MODEL : SYRA IQBAL MAKEUP ARTIST : SINITTA AKELLO A Rosy Affair is a shoot that was dreamed up by Lyra Aoko, inspired by Dolce and Gabana’s runway mood. Lyra was interested in recreating the mood. She reached out to me and, You know me! I just have to be extra! I incorporated the gems to add that extra Sinitta touch!







BEHIN

#INS

I recently had the amazing opportu brand, I am Isigo Now this shoot was woing I am Isigo since their ‘Voltaire number one on my client wish list sin grateful to have had the opport

I call this look #anti-makeup! Or shou is inpired by Fulani women facial tato bellion, and disruption as the idea of “ trend, Random Rebel. Clumpy mascar the look. I drew inspiration from the ruptive trend usually created with a r created the black lip detail using a bla gloss by Suzie beauty to g


ND THE

SPO

unity to work with Nigerian clothing s no ordinary shoot! I have been folle’ capsule collection. Bubu has been nce the start of my career and I am so tunity to finally shoot with her!

uld we call it a movement??! The look oos. Through makeup we explored re“beauty”. It also fit very well with the ra and messy lips are key to acheiving e fulani women of Niger and the disred lipstick, took it a step further and ack eye liner by House of Tara and lip give the glistening finish!


CLEAN BEAUTY PHOTOGRAPHER : THANDIWE MURIU MODEL : EMMANUEL HETA MAKEUP ARTIST : SINITTA AKELLO

Thandiwe and myself have been working on creating unique visuals together for 6 years now! Clean beauty was something she wanted to experiment with to give a more minimalist look as opposed to the highly stylised looks and photoshoots we had worked on together in the past. She wanted to showcase a skin beauty look. We incorporated different foundation shades and beauty products to give off a foam look to add to the skin and beauty feel for a little more of a creative spin!






BEHIND THE SCENES Ami Doshi Shah is a Kenyan designer and maker of eclectic adornment! Her most recent SS’19 collection #SaltoftheEarth was presented at the internationalfashion showcase at London fashion week 2019 Be sure to check out her latest work and previous collections on her page! So honoured to have been a part of this kick ass team! Here is a bts of what we got up to during our shoot in Magadi.


LET IT GLOW PHOTOGRAPHER : THANDIWE MURIU MODEL : LAURA ANJILI CREATIVE DIRECTOR AND MAKEUP ARTIST : SINITTA AKELLO Let it glow was really one of those concepts that just sparked in my mind! The funny thing is, I did not get the total effect I was after with this. I wanted to acheive a reflective, almost mannequin effect! It ended up turning out brilliantly! My OG collaborator, Thandiwe and Anjili just brought this to life and we created Let it glow







B

Don’t you just love behind working wi wore it and throug me to do makeup f

We had a super tea and styling Sylvia “The Void” If you p often in various pla

I used this as a star to further demonst in a deserted area! a cat eye with pigm Bringing back the i on creative makeup stronger on camera look and idea, but a


BEHIND THE #INSPO

e it when you can completely fan out for your client?! I love the story ith Fiona Kay! I love her garments and wanted a piece for myself! I gh shopping at Fiona Kay I learnt they were also in turn looking for for their shoot!

am on this with Osborne on the lens, Kevo Abbra on the set design Owalla and Asiko Alela on the slay! Fiona Kay’s SS19 collection is pay close attention to her garments you will notice cut outs every so acements on her pieces that represented the idea of a void.

rting point for makeup! I was interested to explore the idea of ghosts trate the meaning of a void that fit in with the mood of photography I rather went for the idea of negative space and rather than filling in ment, I “outlined” it with a stroke to give the idea of negative space. idea of a void. The lips were to have a similar effect however for a full p effect we decided on set on shoot day to help the makeup translate a, filling in the lips would be a better direction. I loved the original anything to bring home a concept, I am here for it!






Sinitta Akello Owor www.sinittaakello.com +254710471208 culturedego@gmail.com

www.facebook.com/culturedego @sinittaakello https://www.behance.net/culturedeg3ac8


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.