CT hitting the road!

The CT team has already travelled the length and breadth of Britain this year, representing our world-class destination and driving new business at a variety of public events and travel trade shows

Since Holiday World Dublin at the end of January, we ’ ve headed to VisitBritain’s Showcase event in London, Britain & Ireland Marketplace and The British Tourism & Travel Show at Birmingham’s NEC

Internationally, we attended ITB Berlin with a group of CT members; it was the first time we ' ve exhibited at the showpiece event in Germany and ‘ team Cumbria’ certainly made a big impression!

Along with fantastic support from member businesses, we ’ ve also welcomed familiarisation trips from both the US and Japanese travel trade It was particularly great to welcome US operators on the back of our collective participation in Destination Britain North America in Washington DC last autumn

Looking ahead, we ’ re planning to attend more visitor-facing shows over the summer too, including: n Northumberland Show – June n Royal Cheshire Show – June n Great Yorkshire Show – July n Royal Lancashire Show – July n Chatsworth Country Fair – September n Westmorland County Show – September i To get involved in future events, contact the team at campaigns@cumbriatourism org

Planning positive visitor experiences

CT continues to work with partners to support positive visitor experiences that also strengthen our communities and environment. This includes an extension of Lakes Ambassadors to welcome our visitors, ensuring regular and timely waste collections, repeating visitor shuttle buses in key areas including Buttermere and Wasdale, monitoring car parking demand and more. A cross partner group is meeting regularly to make real time interventions where needed