Introducing our Bespoke Services

Our Bespoke PR service has been successfully supporting leading Cumbrian businesses with their public relations needs for a number of years, helping generate national impact in news and travel media We’re now drawing on the wider skills of the Cumbria Tourism team to expand the range of ‘bolt on’ Bespoke Services we offer

Although specialising in tourism and hospitality, we re also working with charities, event organisers and tourism supplier businesses to name just a few

Here s a snapshot of what we can do to add value to your business:

Bespoke campaign planning & reviews: Do you want expert feedback on your social media or company website? Perhaps you need external analysis of your marketing strategy? We can deep dive into your approach, giving you practical feedback and recommendations to help your budget go further – and for maximum impact

Bespoke marketing: Whether you need an extra pair of hands with a specific campaign or more long-term strategic support, we can help you plug the gap From creative idea generation to developing inspiring collateral or focused activity for your key domestic or international markets, we can adjust the type and length of package we offer to your needs

Bespoke videography: We can help bring your story to life with video content for your website or social media channels Ideal for small businesses who need short case studies, vlogs or interview clips to showcase innovations and services – all professional quality at an affordable price

Bespoke copywriting and content creation: Whether you need web copy or e-newsletters, feature articles or advertorial, our team can develop compelling copy to promote your business We can research, write, edit and proofread copy to help you make the most of your key messages and engage effectively with the audiences you need to reach

Bespoke training: From 1-2-1 support to training for a small group of staff, we can develop in-person or virtual sessions to meet your organisational needs Our bespoke training support ranges from media training and social media masterclasses to digital workshops to dedicated sessions to help your business get travel trade ready

Bespoke PR: Drawing on an extensive database of national and regional media contacts, we can help you target consumer press, trade titles, broadcasters, online outlets and social media influencers With dedicated support from ex-journalists, we also include a full media monitoring service at no extra charge i For an informal, no obligation chat with the Bespoke Services team to discuss what would work best for your business, contact Heather or Sue at: bespoke@cumbriatourism org