CUNY SCHOOL OF PROFESSIONAL STUDIES STYLE GUIDELINES
CUNY SPS LOGO GUIDELINES
LOGOTYPE AND LOGOTYPE WITH TAGLINE LOCKUP
One line logo: the logotype is one color and can be either the Pantone 2756C-blue or antone 716c-orange. Two line version: the CUNY cube is the same height as the two lines of text. Four line version: The CUNY cube is the height of “Professional Studies”. The CUNY CUBE sits to the right and approximately 1/3 of the CUNY Cube away from ‘School of Professional Studies’ text. Color: CUNY SPS blue text is Pantone 2756C. The CUNY Cube orange color is Pantone 716c. The tagline, “Education That Works As Hard As You Do®”, is separated by a thin line under the CUNY SPS logo.
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LOGO SPECIFICATIONS X
CLEAR SPACE: the logo clear space is the space given around the logo. The clear space is required for breathing room between our logo and the rest of the elements on the page, The clear space measures approx. a 1/3 of the CUNY Cube width (X) away from other elements. The clear space rules can be applied to the one line and four line logos as well.
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MINIMUM SIZE: The suggested logo minimum for the two line CUNY SPS with cube and tagline is 1 7/8” wide Any smaller and the tagline becomes illegible. The logo minimum for the two line CUNY SPS with cube and NO Tagline is 1 1/16”(7).
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CUNY SPS PRINTED PROJECTS
USAGE EXAMPLES: PRINTED COMMUNICATIONS
Many times the layout and material type determines the logo location within the design. The most common location for the logo is at the bottom right of a vertical advertisement, or to the right of a horizontal format, such as a web banner. The logo should measure 1/4” or more from the edge of the page. However, with smaller ads, such as some web ads, the area may be proportionally less. In this case it should be no less than 1/3 of the CUNY cube width. Please see the logo’s clear space measurements on the previous page. back front
Brochure: Annual Report
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Brochure: Strategic Plan # | CUNY School of Professional Studies Style Guidelines | Jaunary 2017
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USAGE EXAMPLES: PRINTED COMMUNICATIONS
Career Prospects: Salary and Growth Projections * Sales Manager
5.1%
projected growth Salary: $126,040
Financial Manager
6.8%
projected growth Salary: $130,230
Property/Real Estate Manager
8.1%
projected growth Salary: $65,880
Human Resources Manager
8.8%
projected growth Salary: $114,140
Marketing Manager
9.4%
projected growth Salary: $137,400
Management Analyst
13.6%
projected growth Salary: $90,860
Core Courses (21 credits) Elective Courses (6 credits) Capstone Course (3 credits)
Our Favorite Courses
tor , academic direc d B. Loerinc Helft Programs, polle of our Business top discuss their her faculty to ent and agem Man . MS in Business ee course picks Leadership degr David Hauser 670) – Taught by nies, each ion Making (BUSd and sold by compa n age betwee Quantitative Decists and services create titive advant
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2016-17 NEW Admission Brochure system: Admission General Brochure with 4-fold Programamtic Insert
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Curriculum
of Labor on Bureau *Data based yment projections Statistics emplo to 2024 from 2014
Career Prospects: Salary and Growth Projections * Human Resources Manager
8.8% projected growth Salary: $117,080
Training and Development Manager 7.0% projected growth Salary: $111,680
Social and Community Service Manager 9.5% projected growth Salary: $69,430
Education Administrator 6.8% projected growth Salary: $90,970
Market Research Analyst 18.6% projected growth Salary: $70,030
Marketing Manager 9.4% projected growth Salary: $140,660
of Labor on Bureau *Data based yment projections Statistics emplo to 2024 from 2014
Curriculum
Core Courses (15 credits) Specialization Courses (9 credits) Elective Courses (6 credits) Thesis (6 credits)
e Our Favoritur Co ses
Lewis, academic ram, Carla Marquezpsychology prog director of the of her top discusses some y course picks. MA in Psycholog
645) ation (PSY the nt and Motiv logy, one of to I/O Psycho approaches ce Manageme introduced Performancourse the various , students are logy, and to larly with
psycho particu Through this and motivation, g subfields within to its goals. management fastest growin ance relative performance zation’s performstrategies for organizations in the field of a p ing an organi ts pursuing regard to assess ts will learn how to develo tion. For studen tion studen Additionally, ance and motivacourse offers both an evalua these both perform ement, this to improve unity to apply ance manag as the opport career in performinforms practice, as well . that case studies of research h analyses of strategies throug 640) (PSY ess employand Effectiven for individual Development zing tes change (OD) facilita Organizational focus on optimi l Development organizations with a the core organi Organizationa and and teams, Students explore implementation, and health. ees, groups sis, feedback, proproductivity, ting, diagno effectiveness, tanding of this to of entry/contrac a firm unders present, in order zational model I/O Psychologists need in the past and and evaluation. OD interventions used as cess, as well s. their career in d succee ent (PSY 655) this course t Developm logy track, AdolescenDevelo pmental Psycho ood and adolescence. Childhoodts &pursui ng our life, childh scope of For studen phases in one’s ts with a broad the premier eting the litprovides studen focuses on g sing, and interpr of the course The first half field through reading, discus in various activities, allowin tional, the s students research in to family, educa tes half engage field al second pment the develo erature. The ts in which gradua knowledge of very same contex them to apply settings, the ional work. will and other institut al Psychology track pment of the Develo this 675) logy track, lopment (PSY pmental Psycho childhood and in Atypical Deve in our Develo development ts interested of atypical cognitive, biologi For studen ces the study of emotional, into the develcourse introdu explores the interaction n nents that factor It adolescence. and environmental compo and mental illness in childre ent or current treatm of cal, behavioral, c dysfunctional behavi t y of the many chroni pursui of in t efficac ts the opmen studen as well as suitable for s. and adolescents, course is particularly eutic setting This therap and ntions. ional, interve tional, institut careers in educa
Student Spotlight “I hope to synergize the master’s program with my undergraduate degree in order to secure a job that allows me to help protect the United States from future attacks.”
– Greg DeLillo Greg uniquely pairs his undergraduate degree in Psychology and Terrorism Studies with our MA in Psychology degree.
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USAGE EXAMPLES: PRINTED COMMUNICATIONS, cont.
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Brochure: Advancement
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Brochure: Dean’s mini-viewbook
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Postcard: Yield Campaign 2016
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Brochure: Admissions Travel Piece
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USAGE EXAMPLES: PRINTED COMMUNICATIONS, cont.
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Postcard: Programmatic
Postcard: Programmatic
Postcard: Summer Campaign
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Postcard: Campus Event
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Postcard: Admissions Email request
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Postcard: Annual Scholarship Reception
USAGE EXAMPLES: PRINTED COMMUNICATIONS, cont.
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Flyer system: Programmatic
Please RSVP now to reserve your seat for this free event.
Criminal Justice Reform: From the Black Silent Majority to Black Lives Matter
J
oin us on Wednesday, December 2, for an exciting and intimate conversation with Michael Javen Fortner, author of the recently published Black Silent Majority: The Rockefeller Drug Laws and the Politics of Punishment. Professor Fortner joins historian and CUNY distinguished professor, Professor Joshua B. Freeman for Criminal Justice Reform: From the Black Silent Majority to Black Lives Matter, about the creation and consequences of the Rockefeller Drug Laws.
O
ne of the fall’s most discussed and provocative new books, Black Silent Majority: The Rockefeller Drug Laws and the Politics of Punishment has been continually highlighted in the press, including The Chronicle of Higher Education, The New York Times Book Review, The New Yorker, The Brian Lehrer Show, and Dissent Magazine.
RSVP today to: sps.cuny.edu/fortnercuny Wednesday, December 2, 2015, 6:00 - 8:00 pm CUNY Graduate Center, Room C-202 365 Fifth Avenue, New York City (map)
We hope you can join us for what promises to be a dynamic, engaging conversation.
Michael Javen Fortner is assistant professor and academic director of the MA in Urban Studies and the BA in Urban and Community Studies at the CUNY School of Professional Studies Murphy Institute. Joshua B. Freeman is distinguished professor of History at Queens College, CUNY Graduate Center, and the CUNY School of Professional Studies Murphy Institute.
Flyer: Campus Event
Flyer: Campus Event
Flyer: Course specific
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Flyer: Course specific
Flyer: Course specific
WELCOME
USAGE EXAMPLES: PRINTED COMMUNICATIONS, cont.
Child Support Forging Positive Partnerships with Young Families
Poster: Programmatic
Poster: Programmatic
Front back
Poster: Programmatic
Posters: Employee Events
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Poster: Campus Event
Poster: Programmatic
USAGE EXAMPLES: PRINTED COMMUNICATIONS, cont.
2016-17 New Brand Campaign: Outdoor Street Banners
2016-17 New Brand Campaign: MTA Bus Shelters
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2016-17 New Brand Campaign: Newapaper Advertisements
USAGE EXAMPLES: PRINTED COMMUNICATIONS, cont.
Know where you’re going... Patti Lieberman Scholarship for Early Childhood Education The Patti Lieberman Scholarship for Early Childhood Education provides tuition support to students enrolled in one of two programs offered by CUNY SPS: the Children’s Program Administrator Credential (CPAC) or the Child Development Associate (CDA) Certificate. This scholarship can only be applied to student tuition costs.
Patti Lieberman Scholarship
CUNY for LEADS Early Childhood Education
CUNY LEADS is a unique program designed to prepare CUNY students with disabilities to make realistic academic and career choicesPatti and develop the skills for successful career outcomes. The Lieberman Scholarship for Early
This exciting
program is Childhood Education provides tuition support to students enrolled in FREE to LEADS can provide: one of two programs offered by CUNY SPS: the Children’s • Application assistance for ACCES-VR services Program Administrator Credential (CPAC) or the Child all current • Resources for career exploration Development Certificate. This scholar• Counseling Associate regarding rights,(CDA) accommodations, and eligible andonly disability employment ship can bedisclosure appliedforto student tuition costs.
For more information and to apply for this scholarship, please visit: sps.cuny.edu/admissions/cuny-sps-scholarships.
CUNY SPS LEADS may also assistand with: For more information to apply for this scholarship, • visit: Resume & cover letter review please Students • Interview preparation sps.cuny.edu/admissions/cuny-sps-scholarships. • Job search assistance
The application deadline is: February 28, 2017
The application deadline is: February 28, 2017
•
Self-advocacy skills
Bethany LaLonde, CUNY LEADS Advisor Office of Student Services, 413-K Telephone: (646) 664-8620 Email: Bethany.lalonde@cuny.edu
MISCELLANEOUS MATERIALS AS NEEDED
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CUNY SPS DIGITAL PROJECTS
USAGE EXAMPLES: DIGITAL COMMUNICATIONS
Digital Advertisement: General and Programmatic
Digital Advertisement: Campus Event
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USAGE EXAMPLES: DIGITAL COMMUNICATIONS, cont.
Digital Advertisement: Programmatic Banners
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USAGE EXAMPLES: DIGITAL COMMUNICATIONS, cont.
Digital Advertisement: Announcements and Event
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USAGE EXAMPLES: DIGITAL COMMUNICATIONS, cont.
Digital Advertisement: Online
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USAGE EXAMPLES: DIGITAL COMMUNICATIONS, cont.
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LOGO PLACEMENT: INCORRECT LOGO USAGE
Our new website separates the CUNY SPS Logotype from the CUNY cube. This is an option that has been used for header/footer situations such as websites, letterheads, and in the past, vertical ad formats.
Do not move CUNY cube in front of school’s name.
Do not alter colors, and use only approved colors palette.
Do not skew logo in any way.
Do not change proportions Horizontall or vertically.
Do not change the positioning of the logo elements.
Do not change the ordering and stacking of the different elements.
Do not change the line weight and positioning of the tagline.
Do not change the size of tagline and positioning of elements.
Do not alter the characters of the words for any reason.
Do not place logos over busy backgrounds, with little contrast.
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Do not change the alignment of the words.
EXCEPTIONS TO LOGOTYPE
On the website, letterhead, and business cards the CUNY Cube placement is in the lower right corner and our logotype placement is in the upper left corner.
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VISUAL IDENTITY
VISUAL IDENTITY: COLOR PALETTE
CUNY SPS’ new color palette is enhanced with colors that express our school’s goals: responsive, reliable, innovative and supportive to our student population.
CUNY SPS 2015 NEW COLOR PALETTE CUNY COLORS we’ll continue to use
CUNY SPS NEW COLORS - PRIMARY - RESPONSIVE RELIABLE RICH, GOUNDED IN HISTORY
7555c #cccc00
105c 7723c 2756c 209c #669999 #003366 #663333 #996633
716c #ff6600
CUNY CUBE/ CUNY SPS LOGO
CUNY SPS LOGO CUNY SPS NEW COLORS - SECONDARY - INNOVATION ACCENT, VIBRANT, ENERGY, CHARGED
172c #ff3300
1788c #ff3333
240c 3105c #cc3399 #66cccc
3278c #009966
108c #ffcc00
390c #cccc00
CUNY SHARP
116c #ffcc00 CUNY SPS NEW COLORS - AUXILIARY - SUPPORTIVE NEUTRALS, BALANCING,
623c #99cc99
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7527c #cccccc
7494c 7401c #999999 #ffcc99
4725c #999966
VISUAL IDENTITY: TYPOGRAPHY
Trade Gothic is CUNY SPS’ primary typeface. Avenir is used with our new brand campaign. Our website uses Proxima. Included are the font weights used regularly. Any one of the font weights from the Trade Gothic LT Std, and Avenir family can be used.
Trade Gothic Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Trade Gothic Condensed No. 18
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Trade Gothic LT Condensed No. 20
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Trade Gothic LT Std Bold NO. 2
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Avenir Next Condensed Heavy
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
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VISUAL IDENTITY: IMAGERY
Our imagery
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VISUAL IDENTITY: ADVERTISEMENTS
ADVERTISEMENTS: Beginning fall/winter 2015-16 CUNY SPS campaign introduced our new tagline and color palette, and highlighted our students with photos of our actual students at work, commuting or involved in their lives. 2016-17 brand campaign honed the CUNY SPS message by highlighting our key benefits: save time, no books, no conflicts, no commute, and no office hour hassles, while further implementing our new color palette, and taking advantacge of large scale photos that cmplement the key benefit headers.
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VISUAL IDENTITY: FLYERS
On all our program flyers the CUNY SPS logo one-line logo is placed on the front of the flyer in the upper left corner of the flyer. On the back of the flyer is placed in the upper right. On Murphy programs the CUNY SPS/Murphy logos are substituted for the CUNY SPS logo. On the front the CUNY SPS MUrphy logo is placed in the upper left, onthe back it is in the upper right, same as the CUNY SPS logo placement.
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VISUAL IDENTITY: BROCHURES
The CUNY SPS two-line logo (with or without tagline) placement is in the lower right usually on the back cover. There are times when it’s been used on the front cover, either as it’s own title art, or in conjunction, and underneath the title of the piece.
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LOGO PLACEMENT: WEBSITE/LETTERHEAD/STATIONARY
Separates the CUNY SPS Logotype in upper left from the CUNY cube in lower right is an option used in header/footer situations such as websites, letterheads, etc.
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EDITORIAL CONVENTIONS
NAMING CONVENTIONS
SCHOOL use “the CUNY School of Professional Studies” use abbreviation “CUNY SPS” after full name established. OFFICES/DEPARTMENTS use “Office of ________” with the exception of Bursar and Registrar use “Office of the ________” TITLES use a comma between Title and Department ie “Assistant Dean, Student Affairs” AWARDED TITLES For titles of accomplishments use the abbreviation without periods, ie PhD, MSW EMAIL SIGNATURES. SEE EXAMPLE BELOW: Marissa Job Manager of Marketing and Digital Communications CUNY School of Professional Studies 119 W. 31st St., 10th Fl. New York, NY 10001 646.664.8693 marissa.job@cuny.edu sps.cuny.edu
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MISCELLANEOUS CONVENTIONS
PHONE NUMBER use “.” ie 000.000.0000 HYPHENS use “–” or “—” TAGLINE must use the ® at end of tagline TIME write a single time: 6:00 pm write a timeframe: 6:00 – 8:00 pm if there’s a space consideration: 6 – 8 pm For noon time: 12:00 - 1:00 pm DATE write out the month and day, number only, no th or st, etc. ie., Tuesday, October 25, or if there’s a space consideration: Tuesday, Oct 25 AND INSTEAD OF & Use “and” and not the “&”
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