NGBs – promoting participation
see p.99
What I need to know •
The role of an NGB in promoting participation in its sport.
•
An NGB is responsible for all user groups, ages, cultures and ability levels.
National governing bodies (NGBs) are independent organisations responsible for managing and governing their sport. Most sports have an NGB recognised by the five UK Sports Councils.
What strategies do NGBs use?
Example: No Strings Badminton
NGBs use targeted promotion to focus on helping a specific, often underrepresented, user group.
Run by the NGB Badminton England, No Strings Badminton aims to: •
encourage anybody over 16 years to play badminton
•
make it easy to play badminton by providing equipment and a low-cost ‘pay-and-play’ scheme, so participants don’t need to join a club or be a member of a leisure centre to access the sport
•
hold sessions for all abilities that provide a fun and relaxed environment so participants return week after week.
FT
For example, the England and Wales Cricket Board (ECB) runs Chance to Shine. This campaign aims to get children involved in all forms of cricket by: offering free resources to help schools deliver cricket activities
•
running a ‘street cricket’ campaign to help children in urban areas access cricket
•
promoting participation in hospitals and specifically for children with disabilities.
A
•
Example: Back to Netball
R
Run by the NGB England Netball, Back to Netball aims to: •
D
get women of all ages involved in netball (it has attracted 110 000 to the game since it started)
•
attract women who have previously played netball, but not since school
•
hold sessions that are skills-based, relaxed, friendly and fully inclusive.
Practise it!
Remember it!
1
Identify one reason why an NGB might use targeted promotion. (1 mark)
•
2
Describe two aims of the Back to Netball campaign.
NGBs promote their sports by attracting media coverage, running promotional campaigns and providing equal opportunities.
•
NGBs run campaigns to make it easier for different user groups to access their sport.
3
48
(2 marks)
True or false: the Chance to Shine campaign is not aimed at minority (1 mark) user groups.
Revision Guide
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