Online Toolkit 2014 v1.0

Online

TOOL KIT 2014 V1.0

An Introductory Guide to Digital Communication Tools

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Curative Online Toolkit

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Foreword With new technologies and the use of online communication ever growing, the way that people consume information is changing and evolving.

While online networks shouldn’t replace physical connections, it’s increasingly important to utilise and integrate online communication channels into your practice, to help strengthen, share and involve people in the work that you’re doing.

There are many tools you can use to help bring clarity and structure to your messaging, drive momentum and help build a community around your cause.

However, it’s important to understand that each tool has it’s own role to play, and the intention for using each tool needs to be clearly defined.

The following document serves as an introductory guide to digital communication strategy and tools.

While it certainly isn’t a definitive list of everything online, it offers a taste of some of the prefered tools that exist, why they could be used, and how to access them to get started.

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Find

Discover

Learn

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About Curative Curative is a creative agency that works exclusively on projects that help make the world a little bit better.

They are pioneers of big ideas, and love the challenge of finding unique and engaging ways to tell the stories of amazing changemakers. They know how to create brands that stand out, and they know how to get people behind a cause.

Their work includes everything from idea generation to developing websites, implementing social media activity, graphic design, copywriting, event management and digital story足telling.

Curative believes that if you curate communication tools effectively, you can bring clarity and focus to an organisation, align teams of people around a clear purpose and enable people to work together to achieve extraordinary things.

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“ Do what you love, love what you do ”

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1 - Online Tool-

What is a

Digital Communication Strategy?

A digital strategy is the who, what, when, and where of listening and responding to your community, sharing your cause or purpose and collecting and activating relationships in order to accomplish an actionable and measurable objective.

As such, before you begin, it’s important to understand what you’re trying to achieve as an organisation, and how you see the use of digital tools assisting you in meeting your goals.

Why develop a

Digital Communication Strategy?

With the many communication channels available both online and off, it’s increasingly difficult to reach and engage your community.

However, a considered digital strategy should help to create a road-map for your online activity that will help you navigate its many tools, understand where and how your audience is currently communicating, and help you use digital tools in the most effective way.

It’s important that your digital strategy is informed by, and integrates into, your broader communication plan. Rather than creating an extra stream of work, your digital strategy should complement and extend on events, activities, key milestones and organisational objectives.

Your digital strategy needs to be realistic about your organisation’s current digital footprint vs. how you’d eventually like to see your organisation utilising online tools to ensure that it’s practical and realistic to action and achieve.

How to develop a

Digital Communication Strategy?

Digital strategy is going to be vital for not-for-profit organisations as they work, connect and collaborate in the future. Leaders who embrace the challenge and help to move their organisations forward in the digital world will need to look at a number of different areas to make the right decisions.

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How to create a

Digital Communication Strategy?

To create a viable digital strategy we need to ask ourselves some very specific questions.

No matter if you are just starting out, or have been exploring digital communication for some time, it’s recommended that you explore the following questions, to help inform your digital strategy: 2.

1.

Who is your primary target audience?

What are the strategic objectives of your organisation?

.

5.

1

What is your cause?

What are you working to achieve?

Who do you need to involve to achieve your goals?

3.

4.

What is the current operations model for your organisation?

What capacity do you have for implementing digital communication?

Who will be responsible, how much time is allocated ?

What is your organisation’s point of difference?

What makes your organisation unique?

7.

What is the timeframe you have to achieve the previous objectives?

6.

What is the budget/investment the business will need to make in order to deliver your digital marketing strategy??

What is the purpose of your digital presence?

Once you understand these 7 points you can then‌ Curative Online Toolkit

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Plan

how best to reach your audience online By understanding how your audience currently communicates with you, and with each other online, you can ensure that you are communicating with them in the spaces that they are most likely to engage in.

Craft

your story and brand message Storytelling is highly beneficial to any organisation when it comes to digital communication.

People want to connect with you before investing in your cause. As such, it’s important to craft your story and messages, in a way that will help your community identify a meaningful value or relationship with your organisation.

You may also need slightly different messages for different segments of your organisation.

For example; potential donors are likely to be interested in hearing why your cause is important, while current supporters will want to see the impact their contribution has made.

Measure

growth or changes in audience over time Using Google Analytics, Twitter Ad Analytics, Facebook Insights and the many other services readily available for little to no cost, determine your organisation’s digital impact and readapt your digital strategy. There might be a new social platform ten years from now that could highly benefit your cause, or maybe a new generation of potential donors will feel differently about how they contribute.

Find Out More

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blog.techimpact.org www.connectingup.org/blog www.slideshare.net/LasaCharity

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“ Anyone can know, the point is to understand �

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Quick Guide

Introducing online tools and resources To help make things as simple as possible we’ve organised online tools into four areas of use: 1. Operations, 2. Fundraising, 3. Communication, & 4. Meetings & Event Management.

D riv e

1.Operations d ar len

Dropbo

Google Apps

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Ca

p.12

Store/Transfer files Project Management

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2.Fundraising

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Ple

l it t l e Online Fundraising

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Crowdfunding

d ge M

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Giv

p.20

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s es

Video

3.Communication

Website & Blogs

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Tumb

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Lin

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Social Media

Newsletters Social Media Engagement

Mail C him

ter

Twi t

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F

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Slides Presentations Documents

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4.Meetings & Event Management

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Hoots

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Events

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Conferences

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Wordpr

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“ Organise, don’t agonise. ”

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Operations

1.Operations

1. Dropbox File storeage and transfer 2. Google Apps Mail, Drive and Calendar 3. Trello Manage ongoing projects and your to-do’s

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Dropbox

Dropbox

@

www.dropbox.com

$

2gig free.*

What:

Why:

Dropbox is a simple online virtual storage utility that allows you to make your files accessible from almost anywhere. Designed for those who are tired of e­mailing files to themselves and carrying around flash drives, Dropbox looks to revolutionise the way you store and share files.

Dropbox is all about making life easier. This free to­download app is super simple to use and will soon have you accessing your files from anywhere, at any time. The flexibility of Dropbox makes this an excellent addition to both the home and office, making it easy for you to work from anywhere.

Top 5 reasons you should be using Dropbox: 1. Access your files anywhere.

Whether you’re in Dunedin or San Marino, Dropbox gives you access to all your files. Pull up a file in the airport, car, or at your mother­in­law’s. Even if your device meets with an unfortunate end, you can have all your files back with only a few simple clicks.

2. Get your team on the same page.

Dropbox creates a central filing system so everyone can save files to the one place, no matter where they are working from.

You instantly have access to these files on other computers, smartphones and tablets. Everything is automatically private, so you control who sees it.

4. No more emailing yourself important documents.

Use Dropbox to store itineraries and information for holidays and work trips. It can be easily pulled up on your phone or tablet whenever you need it.

5. Sharing made simple.

Set­up folders to share with family members and friends, you can exchange photos and videos without having to worry too much about the size or download time.

3. Get more storage by inviting your friends.

Every time a friend signs up for Dropbox, you’re gifted more free storage. It’s that easy. The free plan starts out with 2 gigs of free storage but can increase with friend invites.

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* Paid plans start at $9.99 per month or $99 a year for 100GB of space

Case Study: Curative NZ

access from anywhere

simple uploading

easy sharing

photo & file managing

Get Started

www.dropbox.com/tour www.youtube.com

quick sign up

Other Options

www.box.com www.yousendit.com www.wetransfer.com

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Google Apps Google Apps

@

http://www.google.com/apps

$

30 Day free trial*

What:

Why:

Google Apps is a cloudbased productivity suite that helps you and your team connect and get work done from anywhere on any device. It’s a hosted service that lets offers a variety of Google products including Email, Google Docs, Google Calendar, and Google Talk.

Google Apps summarises all the programs you would usually find in an online office, but where Google makes its mark is by allowing collaboration so that projects can be easily located and shared with others, increasing efficiency and reducing document version confusion. It’s simple to setup, use and manage, allowing you to work smarter and focus on what really matters.

Top 5 reasons you should be using Google Apps: 1. It’s secure.

All data that you create and store on Google Apps belongs to you, and you’re in control of who you share it with, and how.

There are a number of security features included, which are designed to keep your data safe and secure.

2. Access it anywhere.

Google Apps automatically saves your email, calendar, document and sites into the cloud, meaning that as long as you have internet access, you can access everything you need from any device, and work from anywhere.

3. Collaboration.

Google Apps helps you and your team work faster and smarter, allowing real time collaboration no matter where you’re working, with simple sharing and editing of documents, spreadsheets and presentations.

4. It’s a home office in one.

Google Apps includes:

Google Calendar. Google Calendar is easy to use for booking events or setting tasks and reminders from your computer or mobile. You can also share your calendar with friends and coworkers, so you can see when others are free to hold meetings.

Gmail. Gmail is the email that’s associated with your Google Account. Gmail gives you a heap of storage space; 7 GB for the free accounts and 30GB for the paid accounts. It has builtin instant message, voice and video chat fuctions. On top of all this, Gmail also includes an industryleading spam filter.

5. No need for a server.

Google Apps can save you time and cost managing your IT infrastructure, with automatic software, new feature and security updates, you don’t need to buy or maintain servers.

Google Drive. Google Drive sorts your files simply and by type. Images, spreadsheets, presentations and word docs, all get separated and sorted to their corresponding format.

For small teams or modest organisations, you may be surprised at just how good Google Drive can be for storage and collaboration and every account comes with 5GB of space for free.

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* For a business or organisation, $5 per user/per month or $50 per user/per year

quickly search docs

create & upload files

access all your apps

see who last worked on a file

highlight important docs

Get Started

learn.googleapps.com

share your files with others

Other Options

office.microsoft.com/en-nz www.openoffice.org

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Trello

Trello

@

http://www.trello.com

$

Free!

What:

Why:

Trello is simple task management tool that helps you to set and organise your ‘todo’ lists, no matter what you’re working on.

Trello can help you centralise and simplify your workflow, so that you can easily view and share tasks, no matter how many projects you’re working on at any one time.

Top 5 reasons you should be using Trello: 1. Simple & Intuitive.

Trello has an easy-to-use interface, and all actions are instantaneous, which means you don’t have to spend much time setting tasks, you can get on quickly with ticking them off.

4. Manage multiple projects.

Trello makes handling (multiple) projects a breeze by offering its users two simple interfaces; the ‘project by project’ view and also the ‘what’s assigned to me’ view.

2. Adapts to you.

Trello presents itself as a project management app, but its simplicity and flexibility means that you can use it for anything; plan a birthday, organise a campaign, or edit a shopping list.

5. Single sign in.

There is no need to remember too many passwords with Trello, as it offers a single signon with any Google Account.

3. Collaborative.

Trello can be used across a group, with updates in real time, you can assign and discuss tasks easily so that everyone involved with a project knows what’s happening, and what’s required of everyone to get things done.

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keep track of ideas

view your boards

search boards, cards members & organisations

add images & icons

edit your to-do

Get Started

www.youtube.com

Other Options

www.basecamp.com www.teamworkpm.net www.projectmanager.com

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“ It doesn’t hurt to ask for a little help ”

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Curative Curative Online Online Toolkit Toolkit

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Fundraising

2.Fundraising

1. GiveaLittle Online donations 2. Pledge Me Crowdfunding

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GiveaLittle GiveaLittle

@

fundraise.givealittle.co.nz

$

Free

What:

Why:

Givealittle is a fundraising platform that allows you to create campaigns to distribute through your networks and instantly start receiving donations.

Givealittle is designed for charities, clubs, schools, not for profits, and people with great ideas, to raise funds with ease.

Top 5 reasons you should be using GiveaLittle: 1. It’s Free.

Givealittle is free to use, and the best thing is that ALL of the donations you raise go to you. With zero fees, Givealittle is one of the most effective fundraising management tools for donor returns.

2. Receipts and payments are easy.

Givealittle offers 3 different donation methods, manages all of your donor receipts and it easily and reliably delivers payments into your designated bank account every month.

3. Givealittle wants you to succeed.

Givealittle supplies you with tools to help in every aspect of promotion for your event or project, to help you quickly garner that extra support you might need to achieve a fundraising goal.

In addition, your event supporters can also create their own fundraising pages to directly support and build on your own work, becoming Givealittle ‘Charity Champions’.

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4. Anonymity or Interaction.

Givealittle allows people to donate anonymously, or to interact with page creators if they want to send messages of support.

5. Website widgets.

Givealittle can provide donation widgets that can be integrated into your own website, so that your community only needs to visit one place to find out everything they need to know about you, and make a donation at the same time.

Case Study: TEAR Fund Poverty Cycle Campaign

shows toal funds raised website intergratable widgets

link to website

see who’s donated

Get Started

fundraise.givealittle.co.nz

share on social media

Other Options

www.everydayhero.com www.fundraiseonline.co.nz

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Pledge Me Pledge Me

@

www.pledgeme.co.nz

$

8% of what you raise

What:

Why:

PledgeMe provides a collaborative way to fund creative projects.

PledgeMe let’s anyone who has an idea that they want to see happen, share it and seek support from others who wish to contribute to the success of a project.

Top 5 reasons you should be using Pledge Me: 1. Fees are only charged if you meet your goal.

There are no costs attached to setting up a pledge. You only pay a fee (of 8%) if you reach your funding goal. This fee covers admin costs and credit card fees.

2. Lots of little can equal a lot.

PledgeMe and crowdfunding lets lots of people contribute a small amount to help people achieve big dreams. Pledgeme truly harnesses the power of many.

3. Rewards.

To help encourage donations Pledgeme encourages pledges to offer rewards to those who make donations. Rewards could be as simple as a thankyou card, or as elaborate as VIP tickets to a special event.

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4. Donations are only processed if a project is successful.

A project is successful when it reaches or exceeds the funding goal by the deadline set by the project creator. After the deadline is met, the pledges are processed and passed on to the creator of the project, minus the PledgeMe fees. If a project is not successful and doesn’t reach its funding goal the pledges aren’t charged to the supporters of the project.

5. Creativity.

PledgeMe encourages creativity, and suggests that you accompany your pledge with a video that explains what you’ll do with the funds raised. This gives you an excellent opportunity to be creative, and find a way to connect with your potential donors.

Case Study: NZ Day

set a target & track it

create a cause

create a video

Get Started

www.pledgeme.co.nz

share on your social media

Other Options

create thank you gifts

www.indiegogo.com www.boosted.org.nz www.kickstarter.com

www.indegogo.com www.boosted.org.nz www.kickstarter.com

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“ Communication leads to community

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Curative Curative Online Online Toolkit Toolkit

1

Communicate

3.Communication

1. Wordpress Website

6. LinkedIn Social Media Network

2. Tumblr Blog

7. Hootsuite Social Media Management

3. Mailchimp Newsletters

8. Youtube Video

4. Facebook Social Media Network 5. Twitter Social Media Network

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Wordpress Wordpress

@

www.wordpress.com

$

varies*

What:

Why:

WordPress began as a blogging tool, but over time has grown to be a fuller website platform with a user friendly content management system and thousands of plugins, widgets and themes to adapt to your needs.

WordPress is one of the most popular opensource content management systems in the world and offers a cost effective and easily updated centralised web presence for your organisation.

Top 5 reasons you should be using Wordpress: 1. Highly customisable.

WordPress is almost infinitely customisable and is flexible to your needs. As an opensource platform it’s easy to find a developer that will be comfortable using the system, and new widgets and plugins are continuously being developed with more resources becoming available daily.

4. WordPress grows with you.

Wordpress’s infinite stock of designs and widgets means you can slowly grow and build your website as your organisation itself grows and develops. Want to add online polls? With WordPress that’s not a problem. You can add new functionalities anytime.

2. Update with ease.

WordPress is simple to update, meaning that you can amend and add content yourself, rather than requiring expensive developers for any changes you need. This means it’s cost effective to keep your website up to date.

5. Unparalleled support.

WordPress hosts a large community of users that you can access any time you need help or support.

3. WordPress sites are accessible.

WordPress also stands as one of the most accessible platform, and by using responsive themes, your websites can be accessed and easily viewed from just about any device.

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* depends on your hosting, functionality and theming requirements.

Case Study: The Tindall Foundation

Visit your live site

create pages

login & edit profile

Dashboard

navigation

Get Started

site activity updates

learn.wordpress.com

Front End

Other Options

www.squarespace.com www.strikingly.com www.weebly.com

what your visitors see

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Tumblr Tumblr

@

www.tumblr.com

$

Free!

What:

Why:

Tumblr is a blogging platform that makes it easy to post and share things like videos, audio, text and photos.

Tumblr let’s you join a community of sharing ideas, you can easily follow blogs that you’re interested in, and share the things that are important to you.

Top 5 reasons you should be using Tumblr: 1. Community Focused.

Tumblr is all about connecting its community to each other.

If offers many ways in which you can make new connections and users are also able to contribute submissions with one another; whether you’re liking someone else’s post, being liked, reblogging or being reblogged.

2. Customisable Themes.

You can choose from a very wide selection of choices on Tumblr’s Theme Garden, so that your blog can reflect you and your organisation easily.

3. Share whatever you like.

With Tumblr you’re not restricted by length or content type, and can easily share photos, text, audio posts, videos, links, and quotes to get your message across.

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4. It’s simple.

Tumblr is easy to use. Simply sign up, choose your username, choose your blog template, find and follow people with similar interests, and you’re ready to get started blogging.

5. Seek feedback.

If you enable comments on your Tumblr blog you can easily seek feedback and comments on the things that you post.

Case Study: #LiveForTomorrow

choose your own theme

go to dashboard share anything!

link video & website

Get Started

www.tumblr.com

reblog stuff

Other Options

www.blogger.com www.buddypress.org www.typepad.com

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MailChimp MailChimp

@

www.mailchimp.com

$

Free!*

What:

Why:

MailChimp is a simple email marketing service. It helps you build databases, design email newsletters, send bulk emails out to your networks and easily track all of your results.

Most email providers like Gmail, Yahoo and Outlook, are designed for one person to send just one email to only a couple of people at once. This can be a problem when you have a large database of people/ members you need to get in touch with. MailChimp makes it easy to reach a large group at once.

Top 5 reasons you should be using MailChimp: 1. Approved bulk mailer.

Most email service providers limit the number of emails you can send at one time. This is designed to prevent spamming, but can become frustrating if you are trying to get a newsletter out to a large group of people. MailChimp however has an approved bulk mailer and you can contact an almost unlimited number of people at any given time.

2. Customisable.

With MailChimp, you can theme and customise your email to fit with your brand and the content you want to share. You can also easily segment your database so that you can send emails to selected groups.

3. It’s a law abiding citizen.

In this day and age it’s required by law to provide an unsubscribe link to all your emails. Not only does MailChimp provide this on your behalf, it also asks your members why they are unsubscribing valuable information to get your hands on.

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4. Compatible with almost every device.

When MailChimp sends you an email, it gives you the option of how you wish to see it. You can view the message in full HTML style or just text only. You can also follow a link to read the message through your web browser, rather than on email.

5. Know if people are reading your emails.

MailChimp provides automated analytics so that you can see who is reading your emails, with stats on opened, vs. unopened messages, links clicked, and if your email has been forwarded on. This helps you understand how people are interacting with the information you’re sending, and can allow you to tailor future content to get the results you want.

Case Study: NZ Global Woman

revisit a draft

account settings & support

recipient lists

full reports latest newsletter stats

choose a previous emai

Get Started

www.mailchimp.com

choose campaign type

Other Options

www.campaignmonitor.com

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Facebook Facebook

@

www.facebook.com

$

Free!*

What:

Why:

Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. Available in 37 different languages, Facebook includes public features such as hosting groups, events, creating your own pages and participating in online chats.

Facebook allows you to build your online presence and profile with ease. It’s a place people can go to leave you a message, browse through your photo collections, or even chat with you while you are online.

Top 5 reasons you should be using Facebook: 1. Connection made easy.

Facebook makes it easy to share updates, offers and events with your networks anywhere in the world. Facebook allows you to find friends and pull together lists of people to simply communicate with individuals or groups.

2. Update in realtime.

If you’re running an event, producing a new campaign, or even just doing your daily work, you can share photos and posts of what you’re doing with your fans instantly, meaning that you can reach a larger audience than just those who are physically in the room or at an event.

3. Like & share.

Facebook can’t be rivalled for its ‘word of mouth’ capacity.

Within Facebook there are features such as Like, Comment and Share, which can help you spread the word about your work, organisation or cause.

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4. Boost your post.

If you have a special message that you want to get out you can pay a small and instant fee to boost your post. This will help to ensure that your post is seen by a bigger audience.

5. Page Insights.

Facebook allows you to monitor traffic and engagement with your pages and posts. Monitoring this data periodically makes it possible to identify the things that really capture interest or result in more people visiting your page.

Case Study: Oxfam New Zealand

showcase yourself create an event

quick updates

Get Started

www.facebook.com

Other Options

connect

useful stats & insights

www.ning.com www.myspace.com

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Twitter Twitter

@

www.twitter.com

$

Free!

What:

Why:

Twitter is an information network. This online social networking and microblogging service enables users to send and read ‘tweets’ which are realtime text messages limited to 140 characters.

Twitter helps connect to and share the latest stories, ideas, opinions and news about what you find interesting.

Top 5 reasons you should be using Twitter: 1. Get the story at a glance.

While 140 characters might sound short, you can discover a lot in this little space. You can see photos, videos and conversations in Tweets to get a broad snapshot of what’s happening in your network at a glance.

2. Watch & learn.

You don’t have to send tweets yourself to get value from twitter. By following people and brands that interest you you still have access to voices and information, so that you can ‘listen in’ on what’s happening in your space.

3. Connect to the world.

Twitter is used by people in nearly every country in the world and is available in more than 20 languages. Twitter lets you follow anyone, anywhere in the world, so that you can connect, both locally and globally, to issues and ideas that interest you.

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4. Discover.

The search/discover function of twitter allows you to search for people or themes easily with information grouped by hashtags.

A hashtag symbol # placed before a relevant keyword or phrase (no spaces) in a Tweet categorizes that Tweet and helps them show more easily in Twitter Search.

5. Quick answers.

Twitter is an amazing tool for getting fast answers. Depending on the number of people following you, you can ask nearly any question and instantly receive an answer, or helpful advice.

Case Study: Lifewise “The Big Sleep Out�

edit your profile

follow others

photos & videos

Get Started

support.twitter.com

Other Options

quickly compose

live feed

www.instagram.com www.pinterest.com www.stumbleupon.com

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LinkedIn LinkedIn

@

www.linkedin.com

$

Free!*

What:

Why:

LinkedIn is a business focused social network designed to help you build, develop and create your professional relationships.

LinkedIn is increasingly being used as a vehicle for validating an individual or organisation’s credibility.

Top 5 reasons you should be using LinkedIn: 1. Keep in touch with colleagues and people in your sector.

LinkedIn allows you to connect with and follow people’s careers and professional development which helps you keep abreast of movement and opportunities in your sector.

2. No need for business cards.

LinkedIn allows you to connect with people you work with, or meet through work so that you can still reach them, even if you lose their business card. Furthermore, when people move countries, change jobs, and email addresses, as long as your contacts are maintaining their LinkedIn accounts, so too will they be maintaining all of your contact lists.

4. Be a thoughtleader.

LinkedIn can help you grow your knowledge of industry-related topics, but it can also be a place for you to share your knowledge to position yourself or your organisation as a thoughtleader in your sector.

5. Recommendations & Endorsements.

With LinkedIn you can leave recommendations for other users on products and services offered by businesses or organisations. And individuals can Endorse eachother for skills, making it easy to see capability and reliability.

3. Join groups.

LinkedIn users can create or join Groups that are affiliated with a particular professional association, or focused on a specific interest area. These groups provide a great place for asking questions, starting discussions, and testing ideas with others who share a particular interest or skill set.

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* Free for personal use. Packages for businesses are available based on use.

Case Study: Leadership New Zealand

join in & follow discussions

search for users, products & companies

messages & notifications your profile

start talking!

Get Started

www.help.linkedin.com www.nonprofit.linkedin. com

Other Options

contribute to your group

www.xing.com/en www.skillshare.com

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Hootsuite Hootsuite

@

www.hootsuite.com

$

Get started for free!*

What:

Why:

Hootsuite is a social media management system for businesses and organisations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard.

Managing multiple social media accounts or channels can be difficult to keep on top off. However, Hootsuite is a social media management system which helps you to keep track/manage all of your social media channels, letting you see what people are saying about you and your organisation and reply instantly.

Top 5 reasons you should be using Hootsuite: 1. Visibility of all of your social media networks, in one place.

Hootsuite allows you to manage many different social networks, from one centralised dashboard so that you don’t need to have multiple tabs open to see what’s happening across Twitter, Facebook, LinkedIn, MySpace, WordPress blogs, Vimeo, Instagram, tumblr and MailChimp.

2. Scheduling messages.

While social media should be responsive, Hootsuite allows you to schedule messages, so that you can send out special announcements or notifications as they need to go out, without having to be in front of your computer at the time.

4. Work as a team.

If you have more than one person in your team managing your social media presence, it can get confusing. With Hootsuite, you can streamline the process, with better visibility of what’s happening across all of your accounts, and functionality that allows you to assign messages for follow up. Access and permissions can be set for each individual team member to suit their level of responsibility.

5. It’s mobile.

Hootsuite is available as an iPhone, Android and iPad App, which means you can access your social media dashboard from anywhere.

3. It’s insightful.

With Hootsuite, you can get a better view of your social campaigns with realtime views into campaign results which give you a complete and comprehensive picture of your participation in social spaces.

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* Dependent on your use

Case Study: LIFEHACK

post to multiple media

easy to use tabs

live feed social media activity

easy navigation

Get Started

www.hootsuite.com

Other Options

www.sproutsocial.com www.tweetdeck.com

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Youtube YouTube

@

www.youtube.com

$

Basic is Free

What:

Why:

YouTube is the largest video sharing site in the world.

YouTube is the perfect tool if you want to access, upload or promote videos.

Top 5 reasons you should be using YouTube: 1. Establish your name. Grow your brand.

Video is an effective way to grow and establish a brand. Video for storytelling enables an organisation to not just tell a visitor who they are and what they are about, it enables you to actually show them.

2. Start a conversation.

Videos are easily and often shared, and YouTube’s comment function allows people to have a conversation around a video that’s posted.

3. Drive people towards your website.

Video content is proven to help increase traffic to a website or Facebook page; and the additional conversation and traffic that you drive to your site, will also help to improve your search engine ranking, making it even easier for people to find you and your organisation online.

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4. Create your own channel.

If you are uploading a lot of video content you can create your own YouTube channel which makes it easy for you to store your video content in one place, and even easier for people to find and watch the videos you produce without having to search too far.

5. Learn how to do almost anything.

More than 24 hours of video content is uploaded to YouTube every minute. This means that there is an enormous repository of content, allowing you to search for and learn how to do almost anything, whether it’s how to save a document or how to ice a cake.

Case Study: Complex Care Group “Stories”

search & expore

easy uploading

share to your social media

subscribe to channels

Get Started

www.grovo.com/youtube

Other Options

create & manage your account

& embed in your website

www.vimeo.com

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“ When you can’t solve a problem, manage it. ”

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Manage

4.Meetings & Event Management 1. Skype Video Conference 2. Slideshare Slides/Presentations/Documents 3. Eventbrite Event management

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Skype Skype

@

www.skype.com

$

Free for basic use*

What:

Why:

Skype is the most popular voice communication service in the world, offering free voice and video calling

Skype makes it easy to have face-to-face meetings, without having to be in the same place, and offers affordable voice calling internationally.

Top 5 reasons you should be using Skype: 1. Affordability.

Skype allows you to have small online meetings and video conferences without needing costly technical conferencing facilities. Any device with a webcamera, microphone, and Skype installed can allow you to video call with clients, colleagues, family or friends, no matter where you are in the world.

2. It’s easy to use.

Skype has a userfriendly and intuitive interface, which makes it easy to set up, add contacts, send messages, and make calls.

3. It’s versatile.

Skype can be installed and used for calling across most devices, making it easy for you to stay in touch with the people you need to, no matter where you are.

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4. Share your screen.

Skype allows you to share your computer screen during a call, which makes it easy to collaborate on documents, present ideas, or demonstrate how to do something.

5. Call quality.

Skype prides itself on hosting calls that are of highquality, and don’t dropout easily (depending on the quality of your microphone, headset and internet connection).

search for contacts

see who’s online

add, send & share files

call log

send an instant message

Get Started

choose type of call to make

www.support.skype.com

Other Options

www.google.com/hangouts www.gotomeeting.com/online www.viber.com

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SlideShare SlideShare

@

www.slideshare.net

$

Free for basic use

What:

Why:

SlideShare is the world’s largest community for sharing presentations, PDFs, videos and webinars.

SlideShare has a vibrant community of professionals and educators that regularly add, comment, favourite and download presentations, research and new ideas in a format that’s easy to share.

Top 5 reasons you should be using Slideshare: 1. Increase your reach.

SlideShare allows you to share your presentations online so that those who attend can access and refer to your slides later, but also allows those who aren’t in the room to find and share your ideas so that you can reach and influence a broader audience.

4. Trackable.

SlideShare tracks each presentation’s views and downloads, so you can monitor interest in your topic over time. If desired, you can also add lead generation forms to encourage viewers to immediately contact you to find out how to help, support or contribute to your organisation or idea.

2. Public or private.

With SlideShare you can select if you would like to share your presentation publically, or keep it private, only providing access to those you want to see your slides.

5. Slidecast.

SlideShare also allows you to sync mp3 audio with slides to create a webinar that people can view and learn from in their own time.

3. Improve your presentation style.

Each public presentation you upload can be commented on by other users. This function can generate useful feedback that can help you refine and improve your presentations for future use.

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Case Study: Youthtown

save interesting slides

simple uploading

email & share

track your views

share on Social Media

Get Started

www.help.slideshare.com

Other Options

www.scribd.com www.issuu.com www.prezi.com

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Eventbrite Eventbrite

@

www.eventbrite.co.nz

$

Free for organising an event*

What:

Why:

Eventbrite is an online ticketing system that allows you to create events, manage ticket sales, facilitate RSVP’s and promote your events.

Eventbrite is an affordable and simple online ticketing service which helps organisers manage every aspect of an event from planning and marketing to online sales, payments and ticket-taking.

Top 5 reasons you should be using Eventbrite: 1. Payments made easy.

Eventbrite can process debit and credit card payments, which makes it easy for you to accept payment of event tickets in one place.

2. Customisable.

The Eventbrite tool system lets you create a highly customisable event page, with the formfields you require to ensure that you capture the information that you need, and that tickets are offered at a variety of price points if necessary.

3. It’s Accessible.

The Eventbrite site can be accessed from any device making it easy for people to register for your events, or to buy tickets.

Eventbrite also streamlines the promotion side of hosting an event, providing direct links and tools to Facebook, Twitter and other social networking sites through its easy to use interface.

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4. Track your attendance.

Eventbrite lets you track who is coming to your event. You can access the registrations and ticket sales at any point in time, and easily download spreadsheets of confirmed guests.

Eventbrite also lets you send reminder emails before your event, to help ensure that you’re not left with empty seats.

5. Ticketing people is a breeze.

Checking tickets as people arrive for an event has never been easier. If you have a smartphone you can simply download the Entry Manager App to scan and validate any barcoded tickets for your event.

* however if your event is collecting ticket sales Eventbrite takes a service fee of 2.5% + 0.99 per ticket, and 3% for Credit Card Processing (costs are only charged when you make a sale).

Case Study: Innovate Change

easily start creating an event

intergrate with your website

view past events

Get Started

www.help.eventbrite.com

see who’s coming

keep track of ticket sales

Other Options

www.eventfinder.co.nz

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“ You can never stop discovering new things ”

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In Summary While this resource is an introductory guide to digital communication strategy and tools, it does not provide a definitive list of all that is available.

With the plethora of tools and technology solutions available, it’s easy to get overwhelmed. As such, it’s recommended that before you start exploring and using online tools you: • Outline a clear digital communication strategy, which defines the purpose and realistic resource that can be attributed to using each tool.

• Don’t feel like you need to run before you can walk. Start with the tools that you feel most comfortable with and then follow, watch and research new tools before using them yourself.

• Have fun! Digital communication should be an extension of what you’re already doing offline, and if used well should help to simplify, strengthen and increase the impact of the work you do each day, not create more work or make things harder.

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Other useful/interesting links If you would like to learn more about digital communication, please refer to these useful and interesting links: 111 LowCost or Free Online Tools for Nonprofits

www.nptechforgood.com/2013/07/29/lowcosttoolsfornonprofits

Five Social Media Best Practices for Small NGOs in Developing Countries

www.nptechforgood.com/2013/09/23/fivesocialmediabestpracticesforsmallngosindevelopingcountries/

12 MustKnow Stats About Social Media, Fundraising, and Cause Awareness

www.nptechforgood.com/2013/04/22/12mustknowstatsaboutsocialmediafundraisingandcauseawareness/

Five Online Fundraising Best Practices for Small NGOs in Developing Countries

www.nptechforgood.com/2013/09/10 iveonlinefundraisingbestpracticesforsmallngosindevelopingcountries/

The Importance of Branding Your Nonprofit on Social Networks Through Graphic Design

http://www.nptechforgood.com/2013/08/07/theimportanceofbrandingyournonprofitonsocialnetworksthroughgraphicdesign/

Building your organization’s digital strategy

www.thenonprofittimes.com/managementtips/ buildingyourorganizationsdigitalstrategy/

The Internet in 2013 how is your notforprofit using it? [INFOGRAPHIC MUST SEE!] www.connectingup.org/blog/internet2013howyournotprofitusingitinfographic

Digital Strategy:

www.slideshare.net/bud_caddell/digitalstrategy10124081694

Non Profit Tech Websites:

www.connectingup.org www.nten.org www.techsoup.org www.nonprofit.about.com www.nptechforgood.com

Acknowledgements A big thank-you to our…

• clients for their case studies • creative collaborators for their contributions • social design intern, Chloë Litchfield for the design of this resource Any questions, queries or comments, contact Curative: hello@curative.co.nz

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Content Strategy Distribution Content Strategy

Email Marketing

Meta Data

Key Words

Optimisation

SEM

Graphic Design

Email

Display Ads

Branding

Digital Strategy

Messaging Packaging

Blogging

Social Media Social Platforms

Content Marketing

Website

Pintrest

Facebook Blog

White Papers

Twitter

An Introductory Guide to Digital Communication Tools

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.n w.c u r a ti v e . c o

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Prepared with care by Curative NZ hello@curative.co.nz www.curative.co.nz 1

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