What is Content Marketing : Definition + Example?

Content marketing tutorial

What is Content Marketing: Definition + Example?

Content Marketing: Which you must have heard somewhere or the other, in which marketing is done on the basis of content. What is content marketing if you want people. If I do not know about it, then today we will tell you in this article what is content marketing, definition + examples, how it works, how to increase your business with it, and its types, etc.

By curious knowledge

Content marketing tutorial Content A word that is shaking the whole world with just words. Content is such a powerful term. So today everything is possible. If we talk about content in marketing, then content has been called king in marketing. Marketing is impossible without content. Whether it is marketing marketing traditional or digital, marketing cannot happen without content.

If we talk about today's time, marketing has become very easy. Digital marketing is one such way, which has made marketing very easy. Through this we can do marketing well even at low cost. And in digital marketing, content is everything.

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What is content marketing-

“Content Marketing: This is a type of marketing in which marketing is done on the basis of content.”

Content is created in different formats and put on different platforms.

By curious knowledge

Content marketing tutorial In this, first one of the content is selected. Then that content is made in different formats. Lastly, that content is distributed. on different platforms.

Content marketing is the marketing that comes under digital marketing. And the utility of content in digital marketing is immense. Here every type of marketing needs content. Google ads, Facebook ads, email marketing, search engine optimization, & social media marketing All these types of marketing require content.

How does content marketing work?

In this marketing work is done with full strategy. Content marketing works like a funnel, let's say you have to generate leads from content marketing, lead generation means that we need people's email, name, etc.

Suppose – you want to sell a free course in digital marketing. And instead I want you to generate leads. So first of all I will make a free digital marketing course in the format of the video, put that free course on different flatform, after some time someone on Facebook showed our content and he clicked on the links, he went to the landing page and there A lead form was attached. And only after filling this form he would get that course. He filled that lead form and received the course.

So that guy got a course in digital marketing. and lead us. This is how content marketing works.

Types of Content Marketing Talking about the types of content marketing, the formats in which the content will be created and marketed are called its types. Content marketing which is done in many ways. Ever since the form of digital marketing has come into the world of marketing, the role of content marketing has also increased a lot. Content is used in all types of digital marketing, and in different forms.

But over the years it has become a different type. It has created a marketing of its own. Which is now known as Content Marketing. It has different types. Of which the most essential are 5 formats.

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Content marketing tutorial

5 Important Types of Content Marketing – 

blog

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video



e book



podcast

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info graphic

 blog Blog is a term from which we can take content marketing forward with a strategy. About 77% of people blog regularly, after seeing these stats, you must have come to know that there is no shortage of people who blog. So when so many people are blogging. So why can't we do content marketing through a blog.

Blogging which has been going on for a long time. This is an infomative article, in which information is given. by doing search engine optimization of the blog and ranking it on serp, we can bring traffic to it, and from there we can do content marketing.  2 . video Videos which are the hub of content in today's time. Most of the content is created in the format of video. Ever since the advent of YouTube. Since then content marketing has been started through video. A video is a form that is made up of many things. Eg – picture + audio + info graphic + animation, etc. That's why maximum people choose this form. Through video we can establish our brand YouTube is a platform in which most of the content marketing is done. To do content marketing on YouTube, we need a funnel. Using which we can do content marketing with strategy.  3. e book

By curious knowledge

Content marketing tutorial Talking about education book , we can also do content marketing from this. Education which is such a weapon that everything is possible in the world. As people are getting curious, people need more and more knowledge. And we can give that knowledge to them through e-book . And you can do marketing too.  4. podcast Podcast which is slowly spreading all over the world. Podcasts that have been becoming popular for a few years now. Podcasts are a medium that saves time and you can listen to it anywhere. In this run-of-the-mill life, people value time a lot. Podcasts are a medium that saves time.

Through podcasting, we can spread awareness about our brand, and do marketing by making the content in the format of audio.

5. info graphic It is a form of content that is made up of graphics + information . Due to which it is easy for people to understand the concept. We can do marketing by making the content in the form of info graphic. With info graphic, we can create Statistics, Chart, buyer persona , etc. for our business.

What are content marketing strategies?

Content Marketing: In which strategy is used to optimize the content properly. We have to optimize the content and reach it to the right people. There are many steps in the content marketing strategy, which we will go through today –

Steps to Content Marketing Strategy – 

audience target



create content



consistency



distribution

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Content marketing tutorial

1. audience target This is the first step of a content marketing strategy. In which we have to target the audience before creating the content. Audience targeting is the first thing in a content marketing strategy. We should know our targeting audience, what is our targeting audience. If we know our targeting audience, then we will move forward accordingly.

2 . create content This is the second step of the content marketing strategy in which we. To create content. Earlier in the step we have targeted our audience, now we will create the content accordingly. In content creation, we will create content in different formats, such as – video, audio, blog, podcast, info graphic etc.

3. consistency Consistency is a term that most people miss. Consistency works like a hidden mechanism in the strategy of content marketing. Because this is something that gives a frequency to our content. The largest term content in consistency is calendar . It is a calendar in which we plan our content. This is a schedule for creating content, we schedule in this calendar when we will write the content.

Due to which our content gets a consistency, which helps us in marketing through content.

4. distribution This is the last step in our content marketing strategy. We first targeted the audience, then did the content creation, then gave a frequency to the content and lastly we will distribute our content . Content distribution is a big part of content marketing strategy. In this we will publish the content on the right platforms. The type of content for which platform is made, it will be submitted in that platform.

By curious knowledge

Content marketing tutorial Like – Our content is in the form of video. What if we publish it on a blogging platform, it will be an irrelevant platform for videos. But if we put the same content on YouTube, then it will be the right platforms for that content. So content distribution is a big part of the strategy.

Benefits of content marketing – 

low cost high conversion

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highly reach

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multiple format

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brand awareness

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lead generate

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funnel create

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engagement

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flow content

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internet visibility

Content researching tool list – In content marketing, when we constantly create content, in which we do not get the idea of the content. By creating costly content, we do not have content left. To solve this, we need content researching tools. So that we can get the idea of the content. So that we can create content for our marketing. Talking about content research tools, their list is as follows-

 Content researching tool list 

quora

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answer the public

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buzz sumo

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Portent's Content Idea

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question DB

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Content marketing tutorial 

Ubersuggest

What is the future scope of content marketing?

Talking about the scope in content marketing, there is absolutely no dearth of scope in the future. Everything you are getting on the internet is all content. For example, if we talk about ads like in social media, then whatever is written in those ads is a content, similarly everything on the internet rests on content. Talking about opportunities in content marketing, there are many opportunities in this, whose list is as follows –

 Job option in content marketing – 

interactive content creator

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storytelling

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video marketing

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copy writer / content writer

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social media content writer

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influencer marketing

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blog content writer

Click now Related post –  what is Social media marketing: valuable – explain

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Content marketing tutorial

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