Energize Employees with Virtual Storytelling
E
veryone likes a good story. Thanks to the tre-
mendous growth in digital communications, tools like e-mail, Facebook, YouTube and others
make it possible to spread stories across the globe at the speed
of byte and the convenience of a mouse click. The multi-
faceted opportunity that this growing phenomenon presents for business is often underestimated. While many organiza-
tions have realized the rich potential of using electronic tools to market their goods and services to customers, many of these
same organizations have yet to appreciate the potential benefits of electronic storytelling for energizing their workforce.
Storytelling in a work setting is a powerful way to spotlight
innovation and acknowledge activities that are done right. It can recognize the quiet, unsung heroes of an organization and
be the catalytic spark that inspires others to do likewise. It puts a human face on everyday successes. If you acknowledge
employees for doing the right things right, you connect their
Louise Anderson, CPIM
is to play up those stories that best illustrate support for your
Louise Anderson, CPIM, is president of Anderson Performance
You can stimulate improvements with digital storytelling
a member of the Performance Improvement Council (PIC),
individual contributions to your business strategy. The trick priorities and values.
and even magnify the call to action with the use of recognition
and incentives, all within the digital communications network of your organization. But, the most important element is the
storytelling itself. In our digital age, best practices and suc-
while they are still news. The key to successful storytelling is to do it often and applaud as many people as possible. CCN
www.customercarenews.com
a professional organization of performance marketing executives that is a strategic industry group of the Incentive
Marketing Association (IMA). The PIC is collectively focused
on helping companies optimize their investment in human capital through proven and innovative reward and recognition
Spring 2012
cesses can be captured quickly, shared online and discussed —
Improvement Company in Hastings, Minn. Anderson is also
solutions. Anderson can be reached at 651-438-9825 or landerson@andersonperformance.com.
15