PICKCHAMPS
CREATIVE EXPLORATION
AUGUST 20, 2015
COPY CTA 1: Win Cash Today
CTA 2: Make Your Picks Real Time DFS
Specific Features
V1
V6
Copy: Real time DFS. Game on V2
Copy: Play DFS in real time. Make your picks V3
Copy: DFS just got better. Get in the game in real time V4
Copy: Real time DFS. More chances to win cash V5
Copy: Play real time DFS. Tons more chances to win cash
Copy: DFS featuring multi-sport contests. Start winning cash V7
Copy: Thousands of picks and no salary caps. This is real time DFS
CLASSIC
BLUE VIGNETTE
This Classic design is using the brand blue and adding a vignette on it to create a soft dimension allowing both the icons and copy to pop from the background. This design will be easily used for all sports by swapping out the copy and changing the icon to the correct sport.
RED VIGNETTE
This Classic design is the same as the one before but is using the brand red. This design will be easily used for all sports by swapping out the copy and changing the icon to the correct sport.
BLUE SOLID
This Classic design is using the brand blue but has a solid background. The sold background gives more of a clean feeling with the shadow behind the text bar helping to make the copy stand out. This design will be easily used for all sports by swapping out the copy and changing the icon to the correct sport.
RED SOLID
This Classic design like the solid blue but is using the brand red for the solid background. This design will be easily used for all sports by swapping out the copy and changing the icon to the correct sport.
ILLUSTRATION
GEOMETRIC BLUE
This design is taking the Classic solid design but giving it some texture by using a triangular geometric background in the brand blue. This design can be easily used for all sports by swapping out the copy and changing the icon to the correct sport.
GEOMETRIC BLUE - PHONE
This design is the same as the previous one but adapted for if you want to showcase the phone with the UI. Please note that this UI is just for FPO and can be whatever you would like it to be. This design can be easily used for all sports by swapping out the copy and changing the icon to the correct sport. Along with being able to highlight specific feature that are in the app for each device (iOS or Android).
GEOMETRIC RED
This design is the same as the Geometric Blue but it is using the brand red. This design can be easily used for all sports by swapping out the copy and changing the icon to the correct sport.
GEOMETRIC RED - PHONE
This design is the same as the previous one but adapted for if you want to showcase the phone with the UI. Please note that this UI is just for FPO and can be whatever you would like it to be. This design can be easily used for all sports by swapping out the copy and changing the icon to the correct sport. Along with being able to highlight specific feature that are in the app for each device (iOS or Android).
VECTOR ICON - FOOTBALL
This design is taking more of a vector approach using common sport icons within the ad. This design can be easily used for all sports by swapping out the copy and changing the icons for the correct sport. For other sport variations: Baseball: view below Soccer: soccer ball or cleats Hockey: Hockey sticks and puck or hockey mask Basketball: Hoops, jersey, bball
VECTOR ICON - BASEBALL
Same as concept above but for baseball.
PATTERN RED-BLUE
This design uses different icons from a particular sport, for this one we have used football, and created a patterned background to give more character to a what would be Classic Solid banner. The icons can be easily swapped for the correct sport that needs to be highlighted. Please see other 3 options below for color exploration. For other sport variations: Baseball: Glove, ball, hat or bat Soccer: soccer ball or cleats Hockey: Hockey sticks and puck or hockey mask Basketball: Hoops, jersey, bball
PATTERN RED-RED
Red on red color exploration.
PATTERN WHITE-BLUE
White on blue color exploration.
PATTERN RED-WHITE
White on red color exploration.
THANK YOU