2016-17 SPARK PARTNERSHIP OPPORTUNITIES
ARROW & RED LOBSTER
THE ARROW 100TH EPISODE CELEBRATION PRESENTED BY RED LOBSTER Back for its fifth season and stronger than ever, Arrow delivers a highly engaged, socially active audience. Fans have followed Oliver Queen (Green Arrow) and his team of vigilantes for four seasons and will be excited when their favorite superhero returns in the fall for more action packed fun. Season 5 will continue Oliver’s epic journey as he recruits new members to join Team Arrow to help fight crime in Star City. Celebrating its 100th episode this fall, Red Lobster can partner with The CW to bring Arrow fans in on all the excitement as the cast and crew celebrate this significant milestone.
100th EP. BROADCAST As the exclusive presenting partner of the 100th episode broadcast event, Red Lobster will receive the following:
TAGGED ON-AIR AND SOCIAL PROMOTION • • • •
Promos Billboards Lower-third promotion Branded social media posts
SAMPLE CUSTOM CO-BRANDED CONTENT • ‘Behind the Scenes’ custom vignettes from the 100th episode celebration • Cast interviews • Segments from fan Q/A • Custom social content
MAD TV & SLIM JIM
MAD TV & SLIM JIM Nine years after MadTV ended its 14-season run, The CW is reviving " the Emmy-winning sketch comedy series this summer. Eight hour-long episodes will feature MadTV‘s signature pop-culture parodies and politically incorrect humor and star up-and-coming new comedy voices. The revival of this classic series will acknowledge its past, with cast members of the original series returning as hosts of each episode. David Salzman is set to return as executive producer along with Mark Teitelbaum and John Montgomery. The CW invites Slim Jim to partner with this highly anticipated revival launching this summer, 2016.
“MAD” OPPORTUNITIES The playful, irreverent tone of MadTV coupled with its flexible format, provide organic opportunities for a partnership with Slim Jim. POTENTIAL OPPORTUNITIES INCLUDE: • Series launch partnership • In-show integration • Custom out-of-show content • Mad Moments – Snackable Content
“MAD” OPPORTUNITIES SERIES LAUNCH PARTNERSHIP • •
Tagged promotion on on-air launch creative Sponsor presence across digital launch promotion
IN-SHOW INTEGRATION • •
Passive product and/or brand integration into sketch Active product and/or brand integration in custom sketch
CUSTOM OUT-OF-SHOW CONTENT • • • •
Custom creative built around a popular character or sketch incorporating the product and/or brand Custom concept featuring talent from the show incorporating the product and/or brand Content to run in client’s commercial time on-air Content can also run across CW social and digital platforms
MAD MOMENTS – SNACKABLE CONTENT • •
Select sketches that can be shared across social media with “presented by” messaging To be used as promotion leading up to, during and following on-air broadcast
DQ & THE CW DC FAN FOOD
DQ DELIVERS DC FAN FOOD CW FAN TALK & INSTAGRAM CAMPAIGN
DQ can partner with The CW to deliver “fan food” to our passionate DC Comics series audience including The Flash, SuperGirl, Arrow and DC’s Legends of Tomorrow. Promoted on-air, on CWtv.com and across DC show social media platforms including a custom instagram campaign, DQ will “feed the fans” with a live hosted series each week that brings them up close and personal with their favorite DC Comics shows! The following provides you with an overview of CW Fan Talk as well as the custom Instagram campaign.
DQ PRESENTS CW FAN TALK In 2015, The CW launched CW FanTalk, The CW’s LIVE, hosted interactive fan experience. For the 2016/2017 season, The CW will expand the reach of FanTalk by bringing this highly engaging, lean-in fan experience to a larger audience. CW FanTalk will again provide insider access for fans, and connect them directly to the producers, directors, crew and talent from the series they love. This year, however, we will raise our game by integrating closely with Facebook, where we have a loyal DC shows fan base of over 18 MILLION FOLLOWERS*. Leveraging Facebook Live, we’ll give fans instant access to talent, the ability to interact with other fans, and provide an on-demand viewing opportunity. We’re also expanding our focus from a single show to the entire universe of DC programming that provides the backbone of The CW schedule from Monday through Thursday (Supergirl, The Flash, Arrow and DC’s Legends of Tomorrow). CW FanTalk will bring fans inside a wide variety of special events throughout the year, including our highly anticipated, high profile series cross-over events. As the presenting partner, DQ will be threaded across on-air, digital and social promotional support as well as integrated within Fan Talk where relevant. Thought starters include: •
Tiffany Smith bringing in DQ takeout and ice cream at the studio where Fan Talk is produced
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Tiffany Smith mentions DQ’s “fan food” including Fan Talk as well as super yummy ice cream
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DQ ice cream and other products available to guests on the set of Fan Talk
*Facebook followers include Supergirl, The Flash, Legends and Arrow
DQ/DC INSTA-CAMPAIGN To promote Fan Talk across Instagram accounts for CW’s DC shows, a series of custom co-branded stop motion videos will drive tune-in and highlight DQ as the presenting sponsor. The CW will photograph select superhero costumes with look-alike talent from their POV holding their cone and their frozen treat or sandwich being created/ built during the video (image will include the back of the superhero and his/her arm with a DQ product). Each post will drive viewers to watch CW Fan Talk for some DQ Fan Food.
NO TOMORROW & EXPRESS
NO TOMORROW & EXPRESS From Jane The Virgin writer and co-executive producer Corinne Brinkerhoff and executive producer Ben Silverman, No Tomorrow is based on the Emmy nominated Brazilian series, How To Enjoy The End of the World. This fun and quirky romantic comedy centers on Evie - a risk-averse, straight arrow, female procurement manager at a retail distribution center who falls in love with Xavier, a freewheeling man who lives life to the fullest… because he believes the apocalypse is imminent. No Tomorrow guarantees to bring all the adventure, fun and romance that viewers love this fall as we embark on a quest with Evie and Xavier to fulfill their individual bucket lists, or “apoco-lists” each week. The CW invites Express to be the exclusive launch partner for No Tomorrow this fall and continue into 4Q 2016 with exclusive Holiday content. The following will provide you with thought starters for in show integration, social content, on-air sponsorship elements and more.
SERIES PREMIERE SPONSORSHIP Express can partner with The CW to launch No Tomorrow with exclusive content introducing fans to our newest members of The CW family. From interviews with the cast and crew to exclusive behind the scenes content, Express can bring fans all things No Tomorrow this fall.
SERIES PREMIERE PARTNERSHIP ELEMENTS COULD INCLUDE: SERIES PREMIERE SPONSORSHIP •
As the presenting sponsor of the No Tomorrow series premiere, Express will be threaded throughout the night with an enhanced billboard and commercial spot in the 1A position, lower third CWipes and promo support throughout the episode, driving viewers to get more No Tomorrow as Express brings them the inside scoop on their new favorite show this fall. Potential to weave in Express fall messaging/ themes.
CUSTOM CONTENT •
A series of custom content pieces that capture the essence of our new No Tomorrow family (interviews with the cast, commentary from the show creator, goofing off on the set, meeting the key crew members, etc.)
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Content will launch across CW digital platforms the night of the premiere (tentatively scheduled for Tuesday, 10/4)
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Potential to create short form CWickies to run in commercial time during episodes of No Tomorrow and/or across The CW programming, driving viewers to check out more content and tune into the show
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Express branding will be incorporated via custom co-branded graphics and VO
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The CW will promote the content on-air, on CWtv.com and across relevant digital/social channels
IN SHOW OPPORTUNITIES The CW will work with Express and No Tomorrow producers to determine organic opportunities to integrate Express brand messaging as well as product initiatives into storylines over the course of the season. Opportunity to target specific episodes based on Express priorities. THOUGHT STARTERS INCLUDE: EXPRESS HIGHLIGHTED AS THE “HERO” WITHIN A STORYLINE TIED TO “STYLE” MOMENTS •
Evie and Xavier shop at Express for items they need to check off their bucket list items one week
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Evie has a big event and makes an Express run for a new outfit
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Establish that Evie’s sister is OBSESSED with Express and all the great stuff you can get there
EXPRESS PRODUCT INTEGRATION AND STYLE VIGNETTES •
Express can provide No Tomorrow with key products for wardrobe and set dressing. The CW will create style vignettes tied to scenes where key products are featured to connect Express to the show during the broadcast. •
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Example: In a scene, Evie and Xavier are dressed in Express wardrobe. During the broadcast, in the A position following that scene, a custom vignette will take fans behind the scenes for the making of that scene. From wardrobe fittings to running lines and shooting on set, Express will be highlighted via custom graphics that drive viewers to shop the looks at express.com as Express brings fans behind the scenes during that episode.
Potential to create a series of 3-5 “moments” over the course of the 13 episodes
HOLIDAY EVENT EPISODE The CW and Express can bring No Tomorrow fans even more of the show they love in November with an event episode on November 22nd to get them geared up for Black Friday and Cyber Monday Holiday shopping.* HOLIDAY “EVENT” EPISODE PROGRAM ELEMENTS COULD INCLUDE: •
Tagged promotional support for the episode leading up to the airdate across on-air, digital and social with custom Express Holiday themed graphics/messaging
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Meaningful storyline integration threaded throughout the episode in show
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Potential to negotiate retail exclusivity for the episode broadcast and full episode
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Custom sponsorship elements (enhanced billboard, lower third CWipes, promo creative)
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Custom co-branded Holiday themed content featuring the No Tomorrow cast to run throughout the episode and/or drive fans to watch on digital/ social platforms
Content made available for Express to distribute and promote across their own platforms as well as any 3rd party platforms *Thought starters only. Subject to studio/network/producer approval. * Tentative Air Date. Subject to change
JANE THE VIRGIN & iROBOT
JANE THE VIRGIN & iROBOT Jane the Virgin, an hour long dramedy based on a Venezuelan telenovela, will " return for season 3 this fall. Led by breakout star, Gina Rodriguez, this charming and honest series tells the story of our heroine, Jane, and her unlikely pregnancy. " Filled with humor, heart and relatable moments, this feel-good series includes a clever yet quirky commentary that keeps viewers on top of all of the dramatic storylines that surround this amazing ensemble cast. Now the winner of a Golden Globe Award for Best Actress in a Comedy, Jane the Virgin is The CW’s most critically acclaimed series. Jane the Virgin provides a strong female multi-cultural environment to highlight the iRobot Roomba throughout the season. The following provides you with thought starters for in show integration.
IN SHOW OPPORTUNITY •
The CW will work with Jane the Virgin producers to create organic opportunities to highlight the iRobot Roomba within the series. Petra’s spotless and gorgeous suite is the perfect environment to feature the iRoomba. Rafael’s penthouse could provide an organic opportunity for additional exposure as well.
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iRobot Roomba could receive passive in show placement throughout the season on Jane the Virgin. Jane the Virgin production could deliver a minimum of 3-5 in show placements in separate episodes over the course of the season.
THANK YOU!