09 cvbj sept2014 final lowres by Central Valley Business Journal

September 2014

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SEPTEMBER 2014 VOL 10 • NUMBER 1

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StOCKtOn • traCy • lODI • ManteCa • latHrOP • lInDen • rIPOn

MODeStO • CereS • tUrlOCK • OaKDale • rIVerBanK

Should everyone learn to code? United Way United Way partners with StocktonCon for successful event.

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Women in Ag Female farmers now number 1 million strong nationwide.

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Stockton Symphony Peter Jaffe opens up about the coming season.

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WHAT’S INSIDE Publisher’s Notes............Page 2 Briefs.....................Pages 52, 53 Legals....................Pages 54, 55

Surge of tech jobs has some asking if programming should be a core skill By ELIZABETH STEVENS Business Journal editor The explosion in web, mobile applications and smart technology has led to an increased interest in computer programming. That interest has prompted many people to ask whether coding is a skill everyone should learn, just like reading or writing. Former Microsoft executive, Hadi Partovi, is promoting programming as a component of core education, like science and math. He said schools in most states treat computer science as an elective rather than something everyone should learn. “In California, computer science has the same classification as a class on horseshoe making,” Partovi told the Wall Street Journal. In an effort to turn that around, Partovi founded code. org, which introduces teachers and students to the basics of programming. He promoted the skill in the Hour of Coding last December, which

BUSINESS JOURNAL PHOTO

Software development jobs, for example, are expected to grow 22 percent by 2022, according to the Bureau of Labor Statistics.

had the backing of President Obama and Republican leaders such as former House Majority Leader Eric Cantor. Stockton app developer Paul Amador led a session of Hour

of Coding with local school children Dec. 13 at Stockton Kids Club. He said the event dispelled some misconceptions about computer programming. “(It’s not true) that it’s way

too hard or that you have to be some mega-genius,” Amador said. “If 5th or 6th graders can pick it up in an Hour of CodPlease see CODING Page 17

Ag concerns, state clash over groundwater By CRAIG W. ANDERSON Business Journal writer MODESTO -- California’s three-year drought has put the spotlight on the Central Valley’s groundwater crisis. Groundwater basins are overseen by a collection of local rules and regulations that illustrate how fractured the state is about the increased pumping of groundwater by urban and agricultural users. Since

groundwater is a finite resource, the state needs to step in to solve the problem. Or, does it? Decades of pumping have significantly lowered the water table in various parts of California. The Central Valley’s groundwater has hit all-time lows in some areas, according to NASA satellite data. In fact, water tables have dropped by 100 feet in parts of the San Joaquin Valley. California uses more ground-

water than any other state: 40 percent of total usage during wet years, 60 percent during dry years. And the last three years have been very dry. California is the only western state where groundwater is largely unregulated, but Gov. Jerry Brown and lawmakers in Sacramento are working on legislation that would impose rules and restrictions for the first time here. Mismanagement of surface wa-

ter is the reason the Central Valley and California are in trouble, according to San Joaquin County Farm Bureau’s Program Director for Water and Land Use Issues Julianne Phillips. “Surface water supplies have been mismanaged, and water hasn’t been captured for use,” she said. “It’s cheaper and easier to dig a well.” Experts agree that if additionPlease see GROUNDWATER Page 10

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Celebrating lives I’m saddened by the loss of two very special men in my life. Each so different, yet both such loving souls. I know they are in a better place. What more can any of us hope for than eternal life with our savior? Sharon I’ve thought Alley Calone about how I could pen my feelings to honor them with my words. The passing of a loved one is most difficult on those of us left behind. We feel loss. We miss them, but we must hold their memories close in our hearts and continue their legacy through the wonderful stories we share. I like the term “celebration of life.” This creates the opportunity to celebrate their humor, laughter, love, memories and kindness. As I grow older, I realize living life each day to the fullest is the secret. Don’t sweat the small stuff, treat others with respect. Be kind. Be giving. Show compassion. Strive to bring happiness and love to the gift of “today.”

Publisher’s Notes

My doctor and friend Daniel Finck lived exactly that way. He taught me to believe in the power of holistic healing. He didn’t “practice” healing, Dr. Dan healed! I’m living proof of that! No matter the ailment, he was right there to see me through. Whenever my boys needed healing we headed to Dr. Dan, and he delivered Daniel Finck us good health right on time. My son Eric held a special place in his heart for Dr. Dan. He trusted him completely and the good doctor certainly reciprocated. Dr. Daniel Finck was all about giving. He gave of himself right until the end. He never wavered, just came right in and got busy doing what he did best. He listened, treated, took his time and smiled in such a kind and gentle way, you just knew everything was going to be better. And it was. Carol Finck, Dan’s precious wife, was his biggest cheerleader. She stood fast by his side at the office, and they worked together as one. Watching the two of them working in unison, knowing the love the they felt for each other

September 2014

-- well, it was contagious. You just couldn’t help but feel better. Dr. Dan was blessed to have such a devoted family and partner in his lifetime. He really had four arms: his two and Carol’s, which wrapped around anyone who crossed their threshold. Each patient was greeted with a warm welcome, friendly banter and given as much time as needed. Dr. Dan’s valuable insight to a common sense approach for good health was a breath of fresh air. Dr. Dan devoted his life to the wellbeing of others. He treated each patient as a friend, as if they were a gift. He was on a mission from God to improve lives. He may be gone from his earthly body, but his spirit is alive and well. We will miss you dearly, but I promise to honor your passion for healing by sharing the many healthy living tips you enlightened me with. Aloha. God bless you. JoAnn, golf, playing cards, friends, family and, of course, Buddy (his dog) were Mike Norris’s life. From the day my dear friend JoAnn met Mike (aka Big Red) it was love at first sight. I was there for the introduction at Le Bistro where the Stockton Chamber of Commerce was having its monthly mixer 30 years ago. One never knows where cupid will strike, but strike he did. The wonderful life they spent together was a real life love story. The many vacations to far away places included Italy, Panama, Canada, Turkey, France and especially their favorite vacation

spot at Mike’s sister’s house in Kauai. When Mike wasn’t with the love of his life or on vacation, you could find him playing gin at the Stockton Golf and Country Club where his parents first took him as a toddler. Later in life this was his home away from home! Several years ago my father and brother came to California on a mission: to get Mike and my husband Rich and head for their dream course, Pebble Beach, to play golf. Luckily the wives got to tag along. Mike Norris Our families blended in a special way. We were fortunate to share many holidays together. Mike was so proud of my son Blake that he and JoAnn made a special visit to our home last Christmas to congratulate Blake on his service to our country. Mike served in the Army Reserves and always respected those who chose that path. Memories are the threads that weave lifetimes together. Mike Norris was a true gentleman in every sense of the word. A class act to be sure. Your memory will live in our hearts forever. See you on the other side! May God bless you. God bless America, Sharon Alley-Calone

Elect businessman

Russ Munson County Supervisor, District 4

• Lifelong San Joaquin County resident • Community leader • 30 years of successful business experience • Veteran - Naval Aviator • Owner, Wine and Roses Hotel, Restaurant and Spa To create jobs in San Joaquin County, we must elect leaders who understand the needs of business. Red tape and overregulation drive new businesses away - lets roll out the red carpet for jobs...not the red tape! Visit us on Facebook - www.facebook.com/russmunson2014 or on the web - http://russmunson2014.com/

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September 2014

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United Way, StocktonCon team to raise thousands By ELIZABETH STEVENS Business Journal editor STOCKTON -- Everyone knows Andy Prokop as a community advocate and president of the United Way of San Joaquin County. What you might not know is that he’s also kind of a nerd. “I’m a comic book fan and a superheroes fan,” Prokop said. “I have a lot of comic characters, comic books. All the superheroes. I like Iron Man.” It was a driving factor in his decision to have United Way partner with Mike Millerick on StocktonCon, the city’s pop culture convention, which expanded to two days this year and ran from Aug. 9-10. “I talked to him in 2011 about an event. I felt like I hadn’t done enough for my community,” said Millerick, who is assistant director of Athletics for Communications at the University of the Pacific. “I wanted to do an event with pop culture theme. He was behind me from the beginning. It’s about local artists and helping the community.” Fans of superheroes and science fiction converged on Stockton Arena to get autographs from the likes of Linda

Blair and Danny Glover, buy collectibles and show off their costumes. Did Prokop dress up? “No but if I did, I’d be Captain America. He’s my favorite superhero,” he said. At a time when other big events in the county have lost traction or gone away altogether, StocktonCon has exploded in popularity, nearly doubling in attendance in each of its three years. Last month, more than 13,500 people went to the two-day event. Ticket sales have not been totaled yet, but Prokop estimated it could bring in as much as $20,000 for United Way and St. Mary’s Dining Room. Millerick said the event is already outgrowing the arena. “Our relationship with the arena and the hotel have been great,” said Millerick. “This year we added a partnership with the Stockton Ports, but we have need for more space.” Prokop volunteered both days. “If you’re a people-watching fan, it’s the place you need to be,” said Prokop. “People of all ages interacting with each other and having fun. We didn’t see a hint of anger, nothing but joy.” StocktonCon is patterned after other comic book conventions spawned from the granddaddy of them all, San

United Way sets $3 million goal

PHOTO COURTESY ANDY PROKOP

Andy Prokop poses with his favorite superhero Captain America at this year’s StocktonCon.

Diego’s Comic-Con. However, Prokop believes Stockton’s event is the only convention to benefit nonprofit groups, and that might set StocktonCon apart enough to attract Prokop’s dream-get -- Marvel comic book writer Stan Lee. “We’re bold enough to ask a Stan Lee,” said Prokop. If Lee were to accept, it wouldn’t Please see STOCKTONCON Page 8

The United Way of San Joaquin County will launch its annual workplace campaign Sept. 9 at Spanos Center at the University of the Pacific. “This is the one time of the year that our United Way gets to talk about ourselves in front of an audience,” said United Way President and CEO Andy Prokop. During the campaign, volunteers go to businesses to talk to employees about setting up a payroll deduction to donate money to their favorite non-profit organizations. Donations are paid out of pretax dollars. In a typical year, more than 500 businesses in the county participate, donating money to about 1,000 nonprofits. If an employee doesn’t have a favorite charity, the money goes to United Way’s community impact fund and non-profits apply for a grant. “The reason United Way exists is to raise funds for our local non-profits so they can improve lives,” said Prokop. “I don’t forget that for a second.” This year, United Way’s goal is to raise $3 million. If you want United Way to visit your business, contact Darcy Koster at (209) 469-6980.

A real friend is there for the long haul. Does 147 years count? A business friendship built to last. Whether it’s reaching out to the community or helping a customer in need, we’ve always looked out for our friends. As one of the strongest, local community banks, we’re proud to have the community count on us. Whether you need commercial banking services, real estate financing, construction lending, cash management services or agricultural credit, we’re here to help you achieve your goals. Call on your friends at Bank of Stockton.

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Friends you can bank on.

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September 2014

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The new care center features a pod design in which exam rooms surround the administrative area in an effort to improve communication and keep wait times down.

Sutter Gould opens new care center in Turlock By ELIZABETH STEVENS Business Journal editor TURLOCK -- Sutter Gould Medical Foundation opened the doors of its new facility at Christoffersen Parkway and Golden State Boulevard, Aug. 18. After a weekend of last-minute moving and cleaning, the doors opened at 8 a.m. The 37,000-square-foot medical building offers primary care, urgent care, and radiology services. There will also be new services including hydration, infusion and ultrasound. Additions to the lab will allow doctors to receive results from blood tests more quickly. The $24 million facility, which opened 13 months after its groundbreaking, is a study in efficiency, according to Senior Manager for Family Medicine Lee Breshears. “We designed it to run lean,” Breshears said during a tour of the facility. For example, work spaces were designed to save steps. There are sliding pocket doors to exam rooms to save space. Departments such as family medicine and pediatrics are set up as pods where doctors, nurses and assistants work closely and can pass information

on quickly. Each exam room contains a workstation on wheels (WOW) so technicians can take notes on a computer as doctors ask patients about their health. Breshears said that will allow doctors to focus on patients and not on typing. Patients can leave the exam room and go right to a counter to make future appointments or obtain other information. The idea was to move patients in and out with a minimum of wait time. The building will house 14 physicians, nine of whom will be full time primary care doctors along with a part time position. There will also be six traveling specialists. Obstetrics and gynecology physicians will be added by the end of the year. None of those doctors will have their own office, however. They will have shared work spaces with computers set up in a common room. The building is decorated in earth tones of greens, blues and tans. There are pictures of plants and flowers on the walls. “Some medical offices have abstract art, but we chose photos from nature,” said Breshears. The new care center replaces the former clinic at 1015 E. Main St. Urgent care will be open from 8 a.m.-7 p.m. every day.

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September 2014

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Business Journal STOCKTON • TRACY • LODI • MANTECA • LATHROP MODESTO • CERES • TURLOCK • OAKDALE • SALIDA

4512 Feather River Dr., Suite E • Stockton, CA 95219 Phone: (209) 477-0100 • General Fax: (209) 477-0211 Web: www.cvbizjournal.com Publisher Sharon Alley Calone

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Editor Elizabeth Stevens Stanislaus County Sales Manager Ron Posey

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September 2014

Grand Prix expectations City considers whether to run SuperKarts race next year after mixed reaction from businesses By KENT HOHLFELD Business Journal writer MODESTO -- The city of Modesto’s first foray into the world of kart racing showed mixed results. While the Modesto Grand Prix drew an estimated 10,000-12,000 fans into the downtown area for the Aug. 1-4 event, the race’s organization and execution left some wondering if the event should return next year. “The first year is always the toughest,” said Thomas Kutscher, the owner, president and CEO of SuperKarts! USA (SKUSA). “There are a lot of items to the puzzle. From our perspective, for a first event, it was OK.” Issues that racers, organizers and local businesses faced ranged from the lack of manpower to the placement of banners and fencing. “The city did some great marketing,” said Kutscher. “I don’t think they realized that it would be this big of an event.” Jennifer Mullen, executive director of the Modesto Convention & Visitors Bureau, said that the week before the race was when they saw the biggest rush of people looking for tickets and information about the race. “It was a crazy madness from Tues-

day on,” she said. “It’s a first-year event. You always go into it not knowing what to expect.” She said that the feedback she received from fans and from those in the race pits was overwhelmingly positive. Preliminary figures indicated tickets sales approached 7,200. City officials had hoped for ticket sales of between 7,500 and 10,000. That and the lower than expected hotel sales were the biggest disappointments of the weekend for city officials. “We didn’t quite get there (tickets and hotel room sales) for the first year,” Mullen said. “For the second year we can be pretty confident that we can get there.” That is assuming there is a second year. Modesto hotels, by and large, saw a solid weekend of business but not the sellouts that some had expected. “We were told that everyone for a mile around us would be packed to the teeth,” said Angie Jensen, front office manager of the Days Inn on McHenry Avenue. “We actually turned away other business because they told us it was going to be busy.” What surprised some businesses was the number of race teams that brought their own accommodations in

ELIZABETH STEVENS/CVBJ

Some drivers complained the downtown racecourse was too hazardous, although many had no problem.

the form of RVs. Jensen also said that a lot of the open rooms came as a result of last minute cancellations. Issues with the speed of the karts on the track caused numerous wrecks in practice. That led some drivers to abandon the races before they even began. “When people started getting hurt, racers started pulling out,” said Jensen. “These racers spend as much on these karts as people do on their cars, so they don’t want to see them damaged. They also didn’t want to see their drivers getting hurt.”

She said the feedback that she got from racers was that the course was too fast for the kinds of karts racing in Modesto. While course conditions were an issue for some drivers, Kutscher said that most of the teams were satisfied with the overall conditions of the race. “Some liked the course, some didn’t,” he said. “About 70-80 percent were happy with the course.” The biggest problems faced by racers and businesses seemed to be the result of Please see GRAND PRIX Page 21

September 2014

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FOCUS: RETAIL & RESTAURANTS

Rancho Fresco opens in Modesto MODESTO -- Downtown Modesto welcomed a new restaurant in late August when Rancho Fresco Mexican Grill opens at 1008 J Street. Rancho Fresco Mexican Grill is billed as a “fast, casual counter restaurant.” Customers order at the counter and the restaurant makes up the order in five minutes or less. Patrons are promised quality Mexican food, with few processed ingredients and fresh corn and flour tortillas. The restaurant is owned by Patterson native Ismael Covarrubias, and this is his second location in Modesto. “My family is from Jalisco, Mexico, the home of Mariachis, tequila and the best (in my opinion) Mexican cuisine,” said Covarrubias. “Growing up my mother took pride in creating dishes from scratch, steaming tomatoes and frying chiles to make salsa and that’s what I have based the cooking in my restaurant after. All of our salsas are made without preservatives. I take great pride in hand picking the best carrots and jalapenos for my restaurants condiment bar.” Rancho Fresco Mexican Grill will open in the space once occupied by the Paper Moon restaurant, which closed in 2011. The first Rancho Fresco opened for business in 2011 on the corner of

► IN THE WORKS Panera Bread Company will open its first Modesto location, but you’ll need to be patient a little while longer. The store will be at 2103 McHenry Ave., according to a city permit request. That’s near Floyd in the same shopping center as Burlington Coat Factory.

“We are targeting an early summer opening next year – likely June 2015,” Panera spokeswoman Mandy Burns said in an email. We’ll let you know if that date changes as construction begins later this year.

► McHENRY VILLAGE Bianca’s Bridal is expanding. The store is expanding into the adjacent suite. That means more room for bridal and evening wear. Ditto’s has moved to McHenry Village from its downtown location. The printing company opened in mid-August. It is in the suite where Beardsley Book and Bible used to be. Rockin’ Jump is also getting ready to open in McHenry Village. It will be

in the former Valley Sporting Goods store will occupy about 23,000 square feet and is expected to open at the beginning November. It’s the 16th franchise for the company whose motto is “Fitness disguised as fun.” “We’ll be partnering with schools and nonprofits,” franchisor Drew Wilson said. “We’re looking forward to being part of the family community in Modesto.”

► LINCOLN CENTER

BUSINESS JOURNAL PHOTO

The new Mexican restaurant is near the corner of 10th and J streets next to Subway.

Grayson and Crows Landing roads. NAI Benchmark assisted Covarrubias in finding the site and leasing his new downtown location.

Chef Michael Midgley, who has most recently been the executive chef at Ernie’s Food and Spirits in Manteca is making a dream of his come true by opening his own place, Midgley’s Public House, on the Brickwalk in November. A Sacramento staple is also opening at Lincoln Center in November. Known as the Squeeze Inn elsewhere, it will be called Squeeze Burger, but the big

cheesy burgers will be the same. A new wine bar, will open Sept. 6 between Zuesters and Sassy Pants. Lincoln Cellar will offer local and imported wines and beer as well as tapas, cheese and meat plates. The bar will include a fireplace for a welcoming and relaxed environment. There will also be a private room for local meetings, tastings, large groups and special occasions, Lincoln Center said.

Growing businesses need a full service agency. Just saying. Think Never Boring.

Central Valley Business Journal

September 2014

Piecuch returns to Thunder as president By ELIZABETH STEVENS Business Journal editor

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STOCKTON -- The Stockton Thunder is welcoming back a familiar face as its new president. Dave Piecuch, who left the team a year and a half ago returned Aug. 26. His first day back came on the heels of a big weekend at his former job at Sonoma RacePiecuch way, which was hosting an IndyCar event. “If I hadn’t already worked for the Thunder for seven and a half years, I’d be scared out of my mind,” Piecuch said in a phone interview in the rush before he returned to Stockton. “I’m totally excited about it. I certainly missed my time away.” Piecuch was vice president of sales for the Thunder from its inaugural season in 2005 until 2013. “We were fortunate to have some excellent candidates apply for the opening, but in the end we felt Dave coming back was a fantastic choice for us to make,” Thunder Owner Brad Rowbotham said. Piecuch said he has business goals related to profitability like any other business, but just as important is that the Thunder is seen as a positive part of the community and that families have fun. “I want us to be the No. 1 entertainment option in entire Central Valley,”

he said. Since 2013, Piecuch has been working with Sonoma Raceway, managing regional and national corporate partnerships for major motorsports events including NASCAR, NHRA and IndyCar. He said he looks forward to returning to the Thunder where the city rallies around the team, and he can develop relationships with his customers. “I missed game nights where I could go and talk to all my clients and watch everyone enjoy the game,” Piecuch said. “Dave cares about this town and this team. He’s gained valuable experience in Sonoma and will bring back some great new ideas for our organization,” Rowbotham said. Piecuch said he wants to bring new sponsorship programs to the Thunder based on what he’s learned working in motorsports, but he also said promotions such as Thunder Goes Pink night, Star Wars night and Paint the Ice won’t go away.. “Certainly I want to build on promotions the Thunder’s had for years,” Piecuch said. “Hopefully we’ll be able to do some promotion around the 10th anniversary. When Piecuch worked for the Thunder the first time, he was honored as the 2008 and 2011 ECHL Ticket Sales Executive of the Year and led the Thunder staff to the ECHL Ticket Sales Department of the Year award in 2006 and 2010, the team said. Before he started with the Thunder in 2005, Piecuch served as vice president of the Adirondack Frostbite in Glens Falls, NY from 2002 to 2005 and as sales manager with the Coach USA Center and Elmira Jackals in Elmira, NY from 2000-2002.

Ports win second-half division title STOCKTON -- A win against Rancho Cucamonga on Aug. 23 gave the Stockton Ports the edge to claim the secondhalf division title for the California League North Division. It’s the first time the Ports have appeared in post-season play since 2011. The Ports will start playoffs on the road, visiting the number three seed, either the Visalia Rawhide or San Jose Giants, on Wednesday, Sept.3. Stockton will host the remainder of

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the mini-series at Banner Island Ballpark on Thursday, Sept. 4 and Friday, Sept.5, if necessary. The winner of the mini-series will advance to the Division Finals which will begin Saturday, Sept. 6 and will be hosted by the First-Half Northern Division Champions, the Bakersfield Blaze. Tickets for the Sept. 4 game are available at stocktonports.com, by calling (209) 644-1900. Tickets start at $11 for Field Box and $14 for MVP seating.

STOCKTONCON Continued from Page 3

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be his first visit to Stockton. He was here in 1986 after Concord comic book store owner Joe Field launched a successful campaign to get Marvel to rename Stockton as the Fantastic Four’s hometown. “It was an amazing time when he came through,” said Millerick. There was a ceremony with Lee on

the steps of city hall where he was given the key to the city. Marvel, in turn, put a big Welcome to Stockton sign in its Fantastic Four issue No. 296.

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See more pictures from StocktonCon in our slideshow at cvbj.biz/gab_gallery

September 2014

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GROUNDWATER Continued from Page 1

al storage had been built 30 years ago the state would have had sufficient water stored to weather the current drought. The basic concept over the years has been that people who own the land also own the groundwater under it as long as it is put to beneficial use. Water agencies and users support local groundwater management that has created positive results. Landowners who pump water from reservoirs and rivers have been required to get a permit to do so since 1914. They’ve been allowed to pump groundwater under their own properties freely. Cities and agricultural concerns have been exempt from the permit process, however. Danny Merkley, California Farm Bureau Federation director of water resources said it’s not true that California has no groundwater management plan. “There are dozens of local and regional plans in place that work well.” Local organizations and agencies can use their own groundwater basin management plans through special act districts (created by legislation), county groundwater ordinances and court rulings that decide groundwater rights. “Stanislaus County has basins with good groundwater plans,” said Wayne Zipser, Stanislaus Farm Bureau’s executive director and chair of the county’s Water Advisory Committee. “The county is now developing a

groundwater ordinance for sustainable groundwater extraction.” One problem that plagues agricultural areas during a drought is that crops planted when water was plentiful struggle when water becomes scarcer. For example, when rangeland relying on rainfall is planted with permanent crops such as almonds, walnuts, cherries, or vineyards, those crops need either surface water, well water or both. If storage had been built, they would thrive. Also, Stanislaus County’s five-year action plan mandates gathering data on groundwater levels and discovering ways to replenish the aquifer. San Joaquin County farmers have been paying fees to Stockton East Water District for groundwater recharge as have growers in other areas. Some water districts also subsidize water conserving irrigation systems. But despite the efforts of local entities to put effective groundwater plans in place and the use of water conservation practices along with aquifer replenishment, Phillips said, “The Department of Water Resources keeps telling us (agriculture) we’re not doing enough when the county has more than 300 test wells monitoring groundwater. The department has done nothing to help us with either grant money or staff assistance. This process should be collaborative, not us versus them. The process should be solutiondriven not punishment-driven.” Phillips added, “It seems the Department of Water Resources wants us to fail

September 2014

so it can come in and take over the water.” She is less than confident that bills now moving through the California Legislature – a Senate bill from Sen. Fran Pavley, D-Agoura Hills, and a similar measure in the Assembly sponsored by Assemblyman Roger Dickinson, D-Sacramento – will solve the current water crisis. “The state wants to oversee our local plans with more reporting to the state, more expenses incurred, more assessments, and will have a great impact on well permits. These bills were created too quickly,” Phillips said. Under the measures, local agencies would have until 2020 to develop plans for water management. Farmers would have to report how much groundwater they’re pumping. The state would step in if local agencies failed to make progress. “The core of this bill is to keep the action local,” Dickinson said in May when he explained his bill on the Assembly floor.”For too long we have done too little.” A debate is raging about the confidentiality of the information collected by the state regarding water use and whether or not such information should be made public, the fear being that anti-pumping groups would use the information for lawsuits. “It would not be business as usual,” said Zipser. “But it seems to be something of a done deal as the governor has pretty much guaranteed there will be groundwater regulation that could result in the state telling us what we

You do have a

Groundwater Basins Critical overdraft Evidence of overdraft Other groundwater basin

PHOTO COURTESY STANFORD UNIVERSITY

The map shows at-risk basins according to a 1980 study. California has not updated groundwater surveys since then, but the Dept. of Water Resources says most groundwater levels are 50 feet below historic lows and levels in many parts of the San Joaquin Valley are 100 feet lower than they’ve ever been.

can and cannot farm.” Zipser also said, “Local entities – water and irrigation districts, farm bureau, cities – are coming together to resolve this situation. This is the third year of drought and it’s bad out there for farmers and others who rely on groundwater.”

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September 2014

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A place for startups to grow in the valley Special to the Business Journal By DAVID DARMSTANDLER Datapath - Co-Founder Let’s imagine for a moment that you have a great idea to create a new product or alter an existing technology. It’s pretty likely that when you come up with this idea you envision a company being launched with your grand idea, you’re changing the world, or maybe you just see buckets of money being poured over your head like an ALS Ice Challenge. Regardless of David Darmstandler your idea or your startup, if you live in the Central Valley what do you do next? Who do you ask for help? Where can your startup be stationed in its early stages as you’re working out the kinks and trying to raise funding? If you lived in San Francisco you could probably figure out the answers to the questions above pretty quickly. You could park your startup at one of the many co-work spaces throughout the city, and rub shoulders with all kinds of other eager entrepreneurs in a similar position as yourself. Unfortunately, here in the Central Valley we don’t have many of the resources, tools, and organizations that exist in other highly innovative regions. In the past few months, I’ve been part of a council that is working toward creating these same types of environments here in the Modesto/ Merced area. As part of this group, we’ve visited accelerators throughout Northern California that are dedicated to helping startups get off the ground. All of these facilities, though they may be funded differently or have slightly different models, are attempting to produce the same results. They want to create activity in the business community, helping startups get off the ground, along with establishing partnerships between existing companies and local universities. There have been a number of articles and buzz on innovation centers and cowork spaces throughout the valley that are attempting to foster an environment that help startups thrive. Stockton kicked off in the past few months with Cafe Coop and Huddle, followed by

Sonora. Soon there will be a partnership between UC Merced, Small Business Development Centers and the city of Merced will launch an innovation center in downtown Merced. As the owner of a tech business in Modesto, I have been actively involved with the innovation center. This facility will be located in downtown Merced on the same block as the city hall, and will offer 6,000 square feet of open workspace and closed offices. To give some insight as to how the Merced innovation center will work, the center will offer space to UC Merced students and individuals in the area who want to get a startup off the ground. There will also be space dedicated to corporate sponsorships that will work with UC Merced students on specific projects. There is an application process for individuals who want to be part of the program, which requires startups to create new technology or improve upon an existing technology. Entrepreneurs must also create a management team, along with a company advisory board. Once accepted, the startups will be given a limited amount of time to stay in the innovation center and use its resources. The Merced center will have staff dedicated to mentoring the individuals who are working on projects or on launching a startup. Consultants and university staff will help people at the innovation center refine their business plans, develop their offerings, prepare for a market launch, and get ready for raising funds. The innovation center in Merced will definitely have an experienced group of consultants and mentors to work closely with individuals, but they’re also depending upon the involvement of the local business community. Business leaders and entrepreneurs from Modesto and other parts of Stanislaus County are needed to help inspire new startups, give critical insight to help them be successful, and give startups confidence that they have the support of the local community as they continue to grow as a company. I hope that if the Merced center works, we can take that model and replicate it in Modesto. So, let’s hope that the Merced innovation center is a success and can help startups launch and grow right here in the Central Valley, so when you do come up with that great idea, you’ll know exactly where to go to get it off the ground.

What’s ahead for next month . . .

THE LISTS OF OCTOBER • Law Firms • Financial Planners • Payroll Services • Top 10 Ag Products - Stanislaus Co.

• Accounting/CPA’s • Stock/Investment Brokers • Alternative Energy • Top 10 AG Products - San Joaquin Co.

Call 209.477.0100 or email Danette Conley at research@cvbizjournal.com to get your company added today!

Central Valley Business Journal

September 2014

TELECOMMUNICATIONS FIRMS In San Joaquin and Stanislaus Counties. Ranked by Number of Employees. Ties are Listed in Alphabetical Order. Rank

Company Name Address

TelePacific Communications 3485 Brookside Road, Ste. 102 Stockton, CA 95219

Utility Telephone 4202 Coronado Avenue Stockton, CA 95204

AT&T 2858 W. Monte Vista Avenue Turlock, CA 95380

Data Path, Inc. 318 McHenry Avenue Modesto, CA 95354

Totlcom 3025 Dale Court Ceres, CA 95307

CCT Telecommunications, Inc. 1106 E. Turner Road Lodi, CA 95240

Evans Communications 5225 Pentecost Drive, Ste. 24 Modesto, CA 95356

8 9

Integrated Telecom Solutions 4772 Frontier Way, Ste. 400 Stockton, CA 95215 Advent Technologies 503 Bangs Avenue, Ste. J Modesto, CA 95356

Wilson Technologies 115 Mark Randy Place Modesto, CA 95350

Comtel Telephone Systems 1127 Kansas Avenue Modesto, CA 95351

Oliver Communications 485 Treecrest Circle Oakdale, CA 95361

Top Executive Year Phone Established Web Address

Number Products and Services of Employees Service Area

Sean Dugan (209) 870-6460 telepacific.com

1998

100

Voice and data for businesses, data centers, mobile services, data centers, Internet access California, Nevada, Texas

Jason Mills, President/CEO (209) 940-1000 utilitytelephone.com

1996

Business communications solution, telephone, Internet and data All of California and Northern Nevada

(209) 664-0620 att.com

2002

Phone, Internet, and cable service and sales United States

2005

Design, Installation and support of VOIP phone systems. Project design and management of cabling and network infrastructures Fresno to Sacramento and the Bay area

1973

Business telephone and data systems, Toshiba and Shoretel distributors Northern California is served through five offices

1996

Telecommunication services voice and data, phone system installation and service, internet access, web hosting, data system service and engineering California and Nevada

1913

NEC, AVST/telecommunications, data and voice systems and other communication services Northern, Central and Southern California and Bay Area

1998

Voice, data and video solutions Northern California

2009

Phone systems, VoIP, cabling, phone & internet service, hosted PBX, camera, IT services. All of northern California

2000

All Avaya/Lucent products and voice and data wiring Greater Central Valley, Galt to Merced and Livermore to Sonora

1984

Telephone sales and service including IP, prewire of voice and data Counties of San Joaquin, Stanislaus, Merced and Tuolumne

Telecommunications services, NEC, Shortel and Avaya expertise, new installation services, support and design for current VoIP technologies, voice mail & e-mail integration, wireless solutions California

David Darmstandler Co-Founder (209) 521-0055 mydatapath.com Jerry Greer (209) 572-5000 totlcom.com Steve Fetzer (209) 365-9500 4cct.com Tim Taylor (209) 491-4900 (800) 669-7782 evanscompanies.com Steven Kim (209) 952-5955 its-co.com Heath Couchman (209) 530-1750 adventtechnologies.net Teresa Wilson (209) 577-2240 wilson-technologies.net Carl Tognolini (209) 549-4900 comtelphones.com Chris Oliver (209) 847-7018 olivercommunications.net

2005

INTERNET SERVICE PROVIDERS In San Joaquin and Stanislaus Counties. Ranked by Year Established. Rank

1 2 3 4 5 6 7 8 9

Company Name Address Fire2Wire 5462 Pirrone Road Salida, CA 95368 American InfoMetrics PO Box 576601 Modesto, CA 95357 CCT Telecommunications, Inc. 1106 E. Turner Road Lodi, CA 95240 DBreeze Direct, Inc. Modesto, CA 95350 AT&T 5756 Pacific Avenue, Ste. 94 Stockton, CA 95207 Cal DSL 1660 W. Linne Road, Ste. H Tracy, CA 95377 Quasar Global Broadband, Inc. 6333 Pacific Avenue, Ste. 566 Stockton, CA 95207 Velociter Wireless, Inc. 1525 2nd Street Escalon, CA 95320 Advent Technologies, Inc. 503 Bangs Avenue, Ste. J Modesto, CA 95356

Top Executive Phone Web Address William Moreno (209) 543-1800 fire2wire.com Andew B. Goreff (209) 551-6226 ainet.com Steve Fetzer (209) 365-9500 cctonline.net Murray Breeze (209) 524-2225 dbreeze.com (209) 478-8899 att.com Chau Jasty (209) 832-4420 caldsl.net Katherine Kennedy (209) 369-3733 qglobal.net Scott Vander Dussen (209) 838-1221 velociter.net Heath Couchman (209) 530-1750 adventtechnologies.net

Year Established

Services Offered

1984

Fixed wireless, DSL, T1, Metro Ethernet, IT/Network consulting, server co-location

1994

DSL and dial up and performs web hosting

1996

DSL, ISDN, TI, Wireless, Dial up, Ethernet over Copper, domain hosting and full carrier services

2000

Internet sales, service and installation for residential and commercial customers, satellite television, satellite internet, automation for residential and commercial

2002

Internet, phone and cable service and sales. Multiple locations throughout two-county area

2002

High speed internet access, IP voice and surveillance camera systems

2002

Provides and supports complete solutions, fitting individual clientsâ&#x20AC;&#x2122; budgets and performance requirements

2003

Internet service, wireless networks, and computer repair

2009

Internet and phone service, low voltage cabling, IP cameras and IT consulting

These lists are provided as a free service by the Central Valley Business Journal for its readers. As such, inclusion is based on editorial consideration and is not guaranteed. If you would like your business to be included in a list, please write to: Research Department, Central Valley Business Journal, 4512 Feather River Drive, Ste. E, Stockton, CA 95219, fax your information to Research Dept. (209) 477-0211 or email research@cvbizjournal.com. Copyright Central Valley Business Journal. Researched by Danette Conley 07/2014

September 2014

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Central Valley Business Journal

CVBJ

September 2014

FOCUS: TECHNOLOGY

Deferred investment Now that business is better, where should you spend your tech budget? It has been a long, slow road, but businesses throughout the Central Valley are finding that the economy is improving and the future is looking bright. This year is winding down, and as 2015 inches closer, many companies are feeling downright optimistic about their financial prospects. Some are seeking the best ways to James Dempsey invest in their Owner/Partner of organization. ITSolutions|Currie Some are looking to improve their processes, ensuring they are well positioned for the next several years, and some simply want to lower their taxable profile. Yet others are just coming out of dark, difficult

Practical Technology

times knowing that they have, out of survival, postponed repairing or updating critical assets and software. But now, things are better. Where should businesses spend their budgeted IT dollars to ensure greatest return and where would that money be wasted? Begin by eliminating known liabilities. Companies have relied on core applications such as Windows XP, Server 2003, Exchange 2003 and Office 2003 for many years, but Microsoft is, or has, terminated support for these tried and true platforms. If you have not already replaced computers and servers running these applications, now is the time. I suggest not attempting to put new operating systems onto hardware that is more than four years old. Buy new to help guarantee a solid, stable structure for the next 36-60 months. Also, for your staff, nothing communicates a “we’re doing well and are here for the long haul” attitude like replacing antique computers with new ones. Both morale and productivity improve.

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BUSINESS JOURNAL PHOTO

The days when one computer monitor was enough are nearly over. Multiple monitors give workers room they need to organize tasks on their desktop.

Likewise, it is time to take another look at those core line-of-business (LOB) programs your company relies on for all of its day-to-day operations. In hard times, software support and LOB program upgrades often get shelved. During the last few years, those LOB application companies have been working like mad to improve their products. Quite likely, there are new, impressive features that can have a direct impact on your

business and process flow. Liabilities removed, we can invest in improving the effective productivity of each employee. My team spends a significant amount of time behind keyboards, both in-house and out in the field. Though it sounds like a no-brainer, I want the technology to speed up their work and aid them as much as possible. As such, I want it to

TURLOCK -- After months of waiting for the Stanislaus Council of Governments to take the lead on improving roads, Turlock city leaders have decided to go it alone. At the end of July, Mayor John Lazar signed a ballot measure to put a sales tax increase on the November ballot. “We’ve been very patient working with Stanislaus County to have a halfcent sales tax regionally, but unfortunately StanCOG has made the choice not to proceed in this election cycle and I just don’t think that Turlockers can wait any longer,” Lazar said. Measure B calls for raising the city’s sales tax by half of a percent, to 8.125 percent, to pay for road improve-

ments. The city estimates it would raise $5.6 million a year. The tax increase will expire in seven years unless voters decide to renew it. It’s a restrictive sales tax, which means the money could only be spent on road improvements and it will have to page by a two-thirds majority. The sorry state of some of the city’s streets is the most common complaint Lazar hears. “All you have to do is drive around these older neighborhoods downtown, you’ll see the conditions of the roads,” Lazar said. “It’s probably the one issue I constantly get when I go shopping, walk down the street, interact at church.”

Turlock voters to decide tax

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Business Journal CENTRAL VALLEY

STOCKTON • LODI • MANTECA • TRACY • LATHROP MODESTO • TURLOCK • SALIDA• CERES

Please see TECHNOLOGY Page 23

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September 2014

CVBJ

www.cvbizjournal.com

FOCUS: TECHNOLOGY

Rise of the marketing technologist The modern marketing landscape has changed drastically over the last 10 years. The web now overshadows traditional media, and technology continues to change the way we reach new customers. These days more people spend more time on their mobile devices connecting with others and researching answers to their questions. The Jerad Hill decision-makOwner ing process for Hill Media Group buying is different as well. As marketers, we must continue to adapt as our target demographics change and our audience finds new interests. It’s not just about your product anymore I’m not saying that your product or service isn’t important. I know there is value in what you offer. But these days it’s all about customers and what their needs are. Our potential customers do not care about us and our products. They care about themselves. If our products fulfill their needs, then we get their attention. It is up to us to close that gap between what they want and what we have. The secret is understanding technology There is no shortage when it comes to technology these days. Startups pop up every day promising to give users a new experience or give us a new way to use our data. It’s challenging to find the right technologies for each situation. Our target demographic may be using some of these services, such as today’s youth on Tumblr and Snapchat. There is also an endless supply of vendors providing services to help marketers connect with target markets or aggregate data about current customers. Being able to navigate the endless sea of technology is what will separate today’s marketing technologists from the traditional marketers of yesteryear. How to become a marketing technologist One does not simply become a marketing technologist overnight. It also does not mean that you have to come from a background in IT, but it would help a lot if you did. The idea is to know what technology is available and what it does. A marketing technologist knows how to use the technologies that are available to reach his or her target market. The website ChiefMartech.com

Social Maverick

has talked about the idea of the chief marketing technologist for years. Scott Brinker of ChiefMartech.com said that in August 2011 he found approximately 100 companies that had technology products or services related to marketing. That number had grown to more than 950 by January of this year. A marketing technologist under-

stands what technologies could be leveraged to help better market their companies offerings. The nerds win again Everything from the infrastructure that manages our data to the social media our target audience uses to converse on is technology-based. We know that in order to market effec-

tively and continue to scale that we must have a solid understanding of this landscape. Not all technology out there is relevant to what your business is doing, but it is important to understand which technologies could help you gain deeper insight into your company’ data and the whereabouts of your target audience online. Please see SOCIAL MAVERICK Page 26

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Central Valley Business Journal

September 2014

Custom surprise for former San Francisco ‘49er Bubba Paris Bubba Paris, former San Francisco ‘49er, who gives so much good will to his community, was gifted when he received his fishing boat, with a complete new look. James Paulk Auto Body & Paint, in Stockton, did an entire makeover by repainting the craft, in a striking ‘49er red theme. Paris, who is competitive in fishing tournaments, now displays his number 77 with pride.

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September 2014

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Amazon to hire 200 more workers in Tracy TRACY -- Amazon.com is hiring associates for fill more than 200 full-time positions at its fulfillment center in Tracy, the company announced Aug. 26. The press release from the company did not say the pay would be, but according to its website, http://www. amazonfulfillmentcareers.com, the starting pay for associates in Tracy is $13.50 an hour. According to the company benefits include vacation, medical insurance and a 401k plan with 50 percent match, bonuses, company stock awards and a network of support to “ensure employees succeed.” In addition, Amazon offers full-time workers the option to take part in programs such as Career Choice, in

Central Valley.” “Amazon’s investment in San Joaquin County is a strong vote of confidence in the strength of our workforce and the continuing development of our local economy,” Assemblywoman Eggman. “It’s a clear demonstration that investing in this community pays off.” Amazon has been expanding in California and and recently announced it had leased a fifth fulfillment center in the state, this time in Redlands in Southern California. Amazon’s other California fulfillment centers are located in Patterson, San Bernardino, and Moreno Valley. Anyone interested in applying for a job can visit www.workatamazonfulfillment.com to learn more.

Amazon opened its fullfillment center last year with 300 workers.

Chocolate and Zinfest. “We’re always trying to educate people on the region and wine,” said marketing coordinator Jenny Heitman. “We’re also trying to bring in people from outside the region.” In addition to the vineyard tours and tastings that are typical of most wine festivals, Sip, Savor Lodi will also have a grape to glass educational activity. Visitors will tour a vineyard

and taste the grapes, then go to the cellar to taste the wine in the barrel. It finishes with a taste of the current vintage out of the glass. On Friday, the 26th, there will be a harvest dinner catered by Elaine Bell Catering on Pine Street in downtown Lodi. The wine reception begins at 6 p.m. with dinner served at 7 p.m. Tickets for the dinner are $125 per person or $1,000 for a reserved table of eight. They must be purchased in advance by calling the Lodi Wine & Visitor Center at (209) 365-0621. People attending the dinner must be 21 years of age.

Sunday will feature the Grand Tasting event at the Wine and Roses Hotel, where visitors will be able to taste a variety of wines, nibble on hors d’oeuvres and explore olive oils, cheeses and sweet treats from local vendors. Tickets can be purchased at sipsavorlodi.com or by calling the Lodi Wine & Visitor Center at (209) 365-0621. A contest to determine the Sip Savor Lodi champion will also be held Sunday. Forty contestants will blind taste five different wines. The person who comes closest to guessing the correct varietals, labels and vintages will win an etched magnum of zin.

keeping computer science from being taught more widely in schools: the need for more teachers who understand programming; the competition for time in the classroom; the belief that coding is too difficult for most people to learn. And then there’s the money that would need to be spent on certifying teachers and buying equipment. “It’s embarrassing that in California we’re 40th in the nation in the lack of Internet-connecting devices and bandwidth,” said California Superintendent of Education Tom Torlakson during the panel discussion that launched Hour of Coding last year. “We may only have a half of what we need to actually full-on do the learning digitally through the Internet.” Torlakson said increased spending to implement the new Common Core standards will help. Gov. Jerry Brown signed legislation to allocate $1.25 billion to schools, part of which will pay for teacher training and better computer connectivity. Students are showing more interest in computer classes, though not necessarily in programming, according to Michael Coats, Modesto City Schools director for Educational Services in math and science for grades 7-12. “I would say the greater interest from students is in graphics, video and digital photography,” Coats said. Some schools also offer gaming and robotics, which require some coding skill. All high schools in the city offer coding as part of their regional occupation programs for juniors and seniors looking for job skills.

Until recently, basic computer literacy classes were offered only at the high school level in Modesto. That has changed with the introduction of the Common Core standards and the new assessments, which students take on computers. Now a basic computer skills class is introduced in first grade. “As we’re presenting basic computer skills at the elementary level, we believe that will increase the need at the high school level for more technical computer classes,” Coats said. Supply versus demand Much of the interest in coding as a skill is spurred by high unemployment and under-employment among young college graduates who are realizing they’ve left school without the technical skills many businesses now demand. Many jobs in the tech sector pay far better than elsewhere. Software development jobs, for example, are expected to grow 22 percent by 2022, according to the Bureau of Labor Statistics. The median pay for those jobs is $93,350 a year. Michael Ammann, CEO of the San Joaquin Partnership said a young person in the valley just needs to look at a map to see high-paying jobs are only 80 miles away and that programming is a skill they should acquire. “You don’t have to be a brainiac to learn how to code,” said Ammann. “If I’m a kid, maybe I should learn how to code. Maybe I go (to the Bay Area) for a while, but then I come back.” The tech community in the Central Valley is taking the initiative to make sure people interested in computers have a place to come back to. There are

which the company will pre-pay up to 95 percent of tuition for courses related to in-demand fields, regardless of whether the skills are relevant to a career at Amazon. Amazon is expanding its fulfillment center at 1555 N. Chrisman Road, from 1 million square feet to about 1.2 million square feet. “We are pleased that Amazon is continuing its already-significant investment in its Tracy fulfillment center,” said Senator Cathleen Galgiani. “Amazon’s expansion of its workforce by more than 200 jobs not only creates more opportunities for the community, but also represents exciting new economic growth, both for Tracy and for the many communities in the

Sip Savor Lodi to be valley’s contribution to wine month LODI -- Lodi will celebrate California Wine Month with its three-day Sip Savor Lodi harvest celebration on Sept. 26-28. The new wine-centered event will showcase Lodi-area wineries with cellar tours, wine tastings and a harvest dinner. Between 50-55 tasting rooms will participate. It’s the newest addition to Lodi’s other signature events, Lodi Wine &

CVBJ

CODING Continued from Page 1

ing, anyone can.” Amador said he first became interested in computer science when he took a typing class in first grade. He built his first website in fifth grade. “It was about the Ages of Empires game and my strategies for conquest,” Amador said. From there he learned graphic arts and created album covers for his musician friends at Lincoln High School, which introduced him to the commercial side of computer work. Amador majored in computer science at CSU Sacramento but found it too theoretical. “I was frustrated that the curriculum was so out of touch with the commercial use of programming,” he said. “We weren’t going to do an actual project till senior year.” So, Amador dropped out, started one software company and then co-founded California Application Research Group (CalARG), a mobile technology company in downtown Stockton. CalARG is probably best known locally for developing the CleanUp Stockton app, which helps residents report graffiti. Amador is a big believer in coding as a core skill. “Absolutely, they should teach it as soon as possible. Just as I was introduced to typing in first grade, that should be a requirement,” Amador said. Public policy obstacles There are a number of barriers

BUSINESS JOURNAL PHOTO

PHOTO COURTESY PAUL AMADOR

Stockton children take part in last December’s Hour of Coding with help from app-maker Paul Amador.

two incubators in Stockton -- Huddle and Cafe Coop -- that provide coworking spaces and the environment to nurture tech startups here in the Central Valley. Another innovation center with support from UC Merced will open soon in Merced to support business growth in the Modesto area. (See story on page 11). CalARG’s Amador has space at Huddle and hires interns from local high schools so they can get a taste of coding and its real-world applications. He said he has openings for five interns and would consider older people who want to learn programming. Even if they don’t pursue programming as a career, Amador said learning to code can help anyone in school or business because it teaches people to think analytically. “What do programmers do? They break down a big problem into manageable steps,” said CalARG’s Amador. “It teaches you how to problem solve.”

Central Valley Business Journal

September 2014

ADVERTISING & GRAPHIC/WEB DESIGN FIRMS In San Joaquin and Stanislaus Counties. Ranked by Number of Staff. Ties are Listed in Alphabetical Order.

Graphic Design

Web Design

Social Media

David Boring, President Creative Director (209) 526-9136 neverboring.com

1983

Yes

35%

25%

20%

Advertising Marketing, graphic design, web design, publication film, multimedia, custom signs and fleet graphics Print, broadcast, outdoor, social media and web

Shawn Crary (209) 932-9252 (888) 289-0521 bigmonkeygroup.com

1999

50%

25%

20%

Publishing, graphic design, e-newsletters, web development, copy writing, photography, video and commercials Local publications are our specialty

1983

Yes

100%

yes

466 Geary Street, Ste. 301 San Francisco, CA 94102 Ad Club Advertising 1304 W. Roseburg Avenue Modesto, CA 95350

Drew Palmer Agency Principal (209) 472-2904 (415) 771-2327 palmeradagency.com

Full service ad agency providing the perfect blend of inbound and outbound marketing to enchance brand and generate leads Branding and lead generation

Daniel Walsh, President (209) 613-3409 adclub.com

1987

75%

20%

Advertising graphic design and bulk printing Human resources, Recruitment

Marcia Herrmann Design 1127 12th Street, Ste. 104 Modesto, CA 95354

Marcia Herrmann, Owner (209) 521-0388 her2man2.com

1987

Yes

20%

30%

20%

Crisis communications, public affairs, media training, public information officer, press releases, public service announcements, and corporate brand imaging Strategy branding, strong identity development (logos), corporate communications, packaging, advertising, website design, social media etc.

Judith Buethe Communications 445 W. Weber Avenue, Ste. 221 Stockton, CA 95203

Judith Buethe, Owner (209) 464-8707 buethecommunications.com

1989

Yes 60%

10%

20%

60% strategic public relations planning, public participation programs, public relations programs, event coordination and multi-media programs

SASS! Public Relations, Inc. 374 Lincoln Center Stockton, CA 95207

Carrie Sass (209) 957-7277 sasspr.com

2006

Yes

50%

25%

20%

Public relations, marketing, advertising, graphic design, communications and consulting Specializes in all media

Ali Cox and Company Marketing 202 West Main Street, Ste. 199 Turlock, CA 95380

Ali Cox, CEO (415) 580-1738 alicox.com

2007

Yes

40%

10%

20%

30%

Digital marketing, Online advertising, social media and brWand building

Belief Concepts Marketing 95 W. 11th Street, Ste. 203 Tracy, CA 95376

Brian Schilling (209) 627-0199 beliefconceptsmarketing.com

2011

Yes

20%

10%

40%

30%

Website design, SEO, social marketing training & management, email marketing, mobile website design & marketing, small business consulting, QR code marketing Social marketing, SEO and Website design with WordPress

1986

Yes

30%

20%

30%

Digital marketing, PR, multimedia production and design Creative content marketing and strategy

1997

Yes

65%

20%

10%

Strategic marketing plans, media placement, graphic design, social media, web design; everything to help your business grow! TV, radio, print, outdoor, direct mail, event research/planning

1987

Yes

40%

20%

Marketing, design, video production and media strategies Media integration traditional and digital

Rank

Company Name Address Never Boring Associates 1016 Fourteenth Street Modesto, CA 95354 445 W. Weber Avenue, Ste. 124-A Stockton, CA 95203

10 11 12

Big Monkey Group 94 W. Castle Street, Ste. B Stockton, CA 95204 Palmer Ad Agency 343 E. Main Street, Floor 10, Ste. A Stockton, CA 95202

Orbit Creative Media PO Box 4093 Modesto, CA 95352 Power Marketing 6333 Pacific Avenue Ste. 510 Stockton, CA 95207 Alexandria Perrin Company 915 14th Street Modesto, CA 95354

Top Executive Number Phone of Web Address Staff

Kevin Aguirre (209) 529-4835 orbitcreativemedia.com Sharon Ringness, President (209) 473-0321 gopowermarketing.com Roberto Carlo Chiesa (209) 571-2306 alexandriaperrin.com

Year Est.

Public Relations

Marketing Plans

Percentage of business thatâ&#x20AC;&#x2122;s Services and Media Specialties

Jerad Hill (209) 222-8422 hillmediagroup.com

2010

Yes

10%

70%

10%

Website design, commercial photography, video production, search engine optimization, social media management, paid search (Google AdWords, Bing Ads) media specialties Digital Media such as photography and video production

Ken Fernandes (209) 948-4343 fernandesadvertising.com

1992

Yes

35%

25%

Strategic Marketing and creative services Radio, TV, outdoor, print, digital

Charlie Chapin, Ph.D. (209) 477-2398 moomshadow.biz

1992

Yes

70%

20%

10%

Yes

Advertising, B2B Marketing, Marketing consulting, Strategic, technical and descriptive writing 68 National awards for documentaries, corporate, and educational video productions, corporate video

Creighton Younnel, President (209) 948-9339 younneladv.com

1975

Yes

50%

25%

40% TV advertising and B to B

Les Fong (209) 466-0366 kenfongassociates.com

1952

Yes

10%

60%

30%

Print, broadcast, web and ethnic specialty

Hill Media Group 1295 N. Emerald Avenue, Ste. C Modesto, CA 95351

Fernandes Advertising 6507 Pacific Avenue, Ste. 307 Stockton, CA 95207

Moonshadow Productions and Research 6507 Pacific Avenue, Ste. 305 Stockton, CA 95207

Younnel Advertising 2137 Feather River Drive, Ste. E Stockton, CA 95204

Ken Fong Advertising 178 W. Adams Street Stockton, CA 95204

Martino Graphic Design, Inc. 1300 10th Street, Ste. F Modesto, CA 95354

Marian Martino, President Paul Martino, VP (209) 579-2165 martinographics.com

1985

20%

70%

Design, advertising and communication campaigns Specialties are graphic design and communication

Allusions Designs 1231 8th Street, Ste. 425 Modesto, CA 95354 Cardoza & Associates, Inc. 302 Treecrest Circle Oakdale, CA 95361

Laurie Ann Leer-Martinez (209) 523-1481 allusionsdesigns.com

2002

10%

60%

30%

Graphic desighn, web, SEO, print

Carrie Cardoza Bordona, Pres. (209) 581-2274 gocardoza.com

1998

Yes

10%

15%

10%

Marketing communications, community relations, consensus building, stakeholder outreach, media relations, brand development, special events and community mobilizing

Steve Morales (209) 957-8629 mayaco.com

1994

20%

37.5%

Search engine optimization, web development, design, social media, mobile website development, online marketing, ecommerce

19 20 21

Mayaco Marketing & Internet 6333 Pacific Avenue, Ste. 521 Stockton, CA 95207

September 2014

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Central Valley Business Journal

September 2014

Social media, partnerships key to brand management By NORA HESTON TARTE Business Journal writer MODESTO -- Social Media is no longer a tool of the future; it’s the here and now. In fact, Adrenna Alkhas, president of the Central Valley Public Relations Organization, says social media is today’s biggest brand management trend. The most important part of brand management is “consistency in your messaging,” Alkhas said. Everything a company puts out should display the same message. From color schemes, to taglines, to what platforms you use to engage your audience, everything should be synonymous with your message. Public relations professionals are telling stories through pictures, videos and social media. Despite the growing popularity of Facebook, Instagram, Twitter, Google+ and other social media platforms for business use, many professionals don’t know how to properly utilize that avenue of marketing. Alkhas said when promoting the Stanislaus County Fair she used trial and error to learn what would and wouldn’t work for that event. She said every company is different and just because a trend is new and exciting, doesn’t mean it will work for every idea. For example, Alkhas said she experimented with Snapchat but found it was unsuccessful for promoting the county fair. However, short, six-second

Adrenna Alkhas says businesses need to experiment with different social media platforms to find the ones that connect best with their customers.

Vine videos have proved effective. For companies new to social media, Alkhas offered three main tips for navigating the social media market: focus on what works best for your business, be mindful of branding and how you tell your brand story and look to what other companies are doing to draw inspiration – even if that company is unrelated to your own. Mark Looker, owner of Looker Communications Consulting in Modesto, said he sees many small businesses struggle to utilize social media in a positive way. Instead of embracing all of the avenues

available to them, they simply create accounts and then never update their pages or use them to engage customers. “I think it’s the biggest mistake I’m seeing small businesses make,” Looker said. People who are succeeding in social media, such as small restaurants and local shops, are creating fresh content and posting it across social media platforms to engage with their audience, he observed. Because social media can be hard to navigate, both Alkhas and Looker suggested using marketing profession-

als and/or graphic designers to assist with social media efforts. Properly utilizing social media goes beyond engaging customers, said Lindsey Herrera, marketing and fund development manager for EMC Health, Inc. Simple engagement often doesn’t create the return on investment necessary for businesses to continue to spend time and energy on it. “Brand managers have slightly modified their approach to engaging with their consumers and are targeting more specifically to their consumers that are in line with their product and more likely to purchase,” Herrera explained. “It is not just posting on Facebook and hoping someone will answer the posts. It is researching their consumers’ interests, needs and wants, so it becomes more of an emotional purchase and not just a by-chance purchase.” Herrera used the online subscription retailer JustFab as an example. One of the first steps a new customer must complete when joining JustFab is answering a questionnaire about what shoes they like, need and commonly wear to determine what products the company will market directly to them. It goes beyond selling shoes to someone who likes shoes to marketing specific sizes and styles to someone based on their individual tastes.

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Please see RELATIONS Page 21

September 2014

GRAND PRIX Continued from Page 6

planning and staffing issues. According to many area businesses, city officials organizing the event had limited experience with putting on an event of that size. “They should have let event people come in a tell us what needed to be done,” Jensen said. “They (the city) really dropped the ball on this one.” Such planning issues ranged from poorly designed bridges over the racecourse to the placement of banners and fences that blocked some downtown businesses from being seen. “We were adjacent to the main entrance,” said Mark Smallwood, who owns Harvest Moon Restaurant on I Street near 12th Street. “They put up a fence with banners and nobody could even see us.” He said that he even tried cutting down the banners, resulting in his restaurant filling up with customers, only to see the banners reappear, once again cutting off his visibility. “I was told to expect big business,” he said. “I went in to this cautiously optimistic. I wasn’t looking to hit the lottery, I just didn’t want this to hurt

CVBJ

RELATIONS Continued from Page 20

Despite its popularity, social media is far from the only brand management trend important to marketing. “I find partnerships very crucial in the business,” Alkhas said. In promoting the Stanislaus County Fair, Alkhas utilized sponsorships, relationships with local media outlets and help from the community to put on a successful event. Not only did employing such partnerships extend the event’s reach, it helped when working with a small budget because she was able to trade services and cross-market without paying expensive advertising fees. One of her techniques is to give free fair tickets to local radio stations that, in turn, advertise the event while running a contest for the tickets. In that situation everybody benefits – Alkhas, the radio station and the audience. Successful partnerships ensure both parties are profiting from the relationship. “When they are talking about us, we are also in return promoting them through our mediums,” Alkhas explained. It may sound basic, but Herrera emphasized the necessity to have set goals and a detailed strategy on how to obtain those goals. “Developing a plan on how you want your consumers to perceive your company will help guide you with what you need to do.” To stay up to date on brand management trends and learn how to effectively use social media and other marketing strategies, Alkhas encouraged professionals to educate themselves. The Central Valley Public Relations Organization hosts luncheons where professionals discuss marketing and PR strategies. Anyone can attend if they pay for the event in advance. Learn more about the organization at centralvalleypro.com.

me. It hurt me pretty bad.” He estimated the race cost his business about $8,000 and his employees about $3,300 in lost wages and tips. “It’s people that didn’t know what they were doing,” he said. “They should have brought in the people that do X-fest to help plan it. They know how to plan big events like this.” Whether kart races return for a second try has yet to be determined. Kutscher said SKUSA will have a meeting sometime in September to determine if it wishes to pursue another race in Modesto. Once the final financial figures are

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tabulated, the city will decide if it wants to pursue a second race. One certainty is that any future races will have significant changes. Kutscher said those changes could range from a cooler time of year (temperatures soared to triple digits during the race) to the location. “We do these races all over the country,” he said. “We have races at different times of the year. We have courses that are on city streets to tracks laid out in parking lots. There are things we can do.” Other ideas include changing the layout and fence placement so that spec-

tators won’t have to dodge temporary fences or climb extremely steep temporary bridges to move around downtown. Changing the signage and banner placement to give local businesses better visibility have also been floated as ideas. Kutscher said that first-year glitches are not uncommon. “Once you get dialed into where everyone knows what to do, it runs pretty smoothly,” he said. “It has to be good for the city of Modesto to do this again. This is something that is very different from other events. It really is a matter of people getting it fine-tuned.”

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Central Valley Business Journal

CVBJ

September 2014

FOCUS: RECYCLING

Old paper is new again Ecologic Brands in Manteca sees big business in creative recycling By KENT HOHLFELD Business Journal writer MANTECA -- Finding new uses for items that outlived their original purpose has been Ecologic Brand’s mission since it first began in 2008. First, it developed a way to repurpose cardboard boxes, newspapers and assorted paper products into environmentally friendly containers. Then, in 2013, the company repurposed an auto parts manufacturing facility into a center to produce its containers. “There is an amazing labor force,” said company founder Julie Corbett. “The auto plant had closed so we had a lot of people that were available.” The 58,000-square-foot facility, located in Manteca, used to produce car parts for various Toyota and General Motors models that supplied the Nummi plant in Fremont. When the Fremont facility closed in 2009, the East Bay Economic Development Alliance estimated that 18,800 jobs at more than 1,100 supply firms through-

out the state were negatively impacted. The total payroll affected by the plant’s closure was more than $900 million. The Oakland-based Ecologic Brands found the Manteca facility to be perfect for its needs. Locating there also helped mitigate some of the losses in the auto industry. “We looked in the Bay Area,” said Corbett. “But we needed a 60,000-square-foot facility. We had a lot more availability in the Central Valley than in the Bay Area.” The fact that it was close to Ecologic’s Oakland base also made the site attractive. The company currently employees 15-20 people at any given time. Another eight work at the company’s headquarters in Oakland. Since its inception in 2008, the company has grown from an idea sparked when Corbett’s children needed to take their lunch to school in containers that couldn’t be thrown away. “I had all of these choices in the products available,” Corbett said. “But the package was the same. It hadn’t really

PHOTO COURTESY ECOLOGIC BRANDS

Ecologic Brands uses a combination of recycled paper and plastic to create bottles for products ranging from laundry detergent to wine.

changed in decades.” Corbett then went to work on trying to change that. Her big breakthrough came in 2007 when a new iPhone was nestled on a smooth, yet sturdy molded fiber tray. Using that material, Corbett went to work designing a bottle that combines a sturdy outer molded fiber shell made from cardboard boxes and old newspapers with a thin inner plastic pouch and resealable cap. That prototype led to a patent and the creation of her company. “Our package connects so viscerally with the consumer,” she said. “Brands

want to connect with their consumers.” She said that a large number of consumers realize that a growing population leads to a scarcity of resources. “We are all seeing the impact of resource scarcity,” Corbett said. “Consumers love the containers and businesses see their sales grow.” Ecologic Brands has seen its sales grow as well. From that original idea, it now produces containers for a wide range of products. They also have sales in Europe and Mexico. Please see RECYCLING Page 23

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CVBJ

TECHNOLOGY Continued from Page 14

run very, very fast, and I want them to be as efficient as possible. One of the single best upgrades you can make to any PC or laptop is to replace its traditional platter-based hard disk with a new solid state drive (SSD). Simply put, SSDs are better in every way – they speed up many operations significantly (I have seen some functions drop from minutes to seconds) and, for laptops, they increase battery life. Best yet, SSDs are inexpensive. Next, invest in multiple monitors for each computer. This is not a luxury item; it is a core productivity improvement. Can you imagine going to work and sitting at the kind of desk you used as a school kid, its tiny 2- foot by 2.5-foot surface covered with papers? There is a reason the initial Windows screen is called the “desktop.” Like its physical counterpart, this is your primary work surface and your ability or organize it directly relates to your potential productivity.

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Modern computers are easily capable of driving multiple screens, and nearly every job position that spends significant time working at a computer will benefit. I suggest at least two screens – three if the position is truly computer process intensive. Like SSDs, the return on investment on multiple monitors is measured in a few months, not years. Next, let’s lower costs. Certain cloud computing technologies have become almost ubiquitous. Cloud computing, for our purposes here, is defined as “Internet hosted.” If you

monthly fee, yet offer the same full functionality as a privately owned in-house solution. Granted, my recommendations assume one key fact: you are not stagnant and attempting to hold your current place in the market. You are anticipating, indeed, expecting, increased growth and need to position your business to capitalize on that eventuality. I am assuming that you are looking toward the next 36 months and seeing what I am: opportunity. The future is bright, and the time to prepare for it is now.

Did you hear about the bank who helped get a company’s contract

airborne?

RECYCLING Continued from Page 22

“About 30 percent of our sales comes from abroad,” said Corbett. “The rest comes domestically.” The company will soon add a line of wines to its growing customer base. Truett Hurst winery in Healdsburg will soon use Ecologic Brands for its PaperBoy wine brand. The winery previously used a supplier in the United Kingdom that was placed into administration, that country’s equivalent of reorganization in U.S. Bankruptcy Court. That opened the door for a new provider. “We are enthusiastic about the early sales and consumer pull for our PaperBoy brand,” Phil Hurst, cofounder and chief executive officer of Truett Hurst said in an emailed release. “We have also been impressed with Ecologic’s manufacturing approach and this agreement illustrates our confidence in their product and commitment to producing packaging produced locally.” Truett Hurst completed a three-year general supply agreement with Ecologic Brands with a two-year extension. The winery will use a wine bottle-shaped recycled paperboard shell around a recyclable food-safe plastic bladder. The paper bottles are 85 percent lighter than the glass bottles wine is usually put into, according to Truett Hurst. PaperBoy is available in 45 states and retails for $15 per bottle for the 2012 Paso Robles red blend and the 2012 Mendocino chardonnay. The new deal helps to solidify the company’s growing reputation as it continues to improve its production procedures and grow the business. “Now we can take an old piece of cardboard and repurpose it into something else in about 45 minutes to an hour-and-a-half,” Corbett said. “We have added 11 people in the plant. We hope to keep that growing.”

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Central Valley Business Journal

September 2014

IT & NETWORK CONSULTANTS In San Joaquin and Stanislaus Counties. Ranked by Number of Employees. Ties are Listed in Alphabetical Order. Rank

Company Name Address

Local Contact Phone Web Address

Number of Employees

Days and Hours of Operation

Services Offered

Year Established

Mon. - Fri. 8 a.m. - 5 p.m. 24/7 Support

Managed IT services, technology auditing and planning, IT system design and integration, VOIP solutions and cloud services

2005

Joe Cram,CEO (209) 338-1400 solidnetworks.com

Everyday 7 a.m. - 6 p.m. 24/7 Emergency

Provides managed services and information technology solutions to organizations of all sixes. our team can act as a small-tomedium-sized companyâ&#x20AC;&#x2122;s entire IT department or supplement the in-house It team of larger operations including enterprise corporations, school districts and goverment agencies

1999

David Darmstandler James Bates (209) 521-0055 mydatapath.com

Data Path, Inc 318 McHenry Avenue Modesto, CA 95354

Solid Networks 5686 Pirrone Road Salida, CA 95368

IT Solutions/Currie 1801 Tully Road, Ste. E Modesto, CA 95350

David J. Sahl (209) 578-9739 itscurrie.com

Mon. - Fri. 8 a.m. - 5 p.m.

Technology solutions, computer network services and monitoring, upgrades, project and maintenance service

1979

Adtech 1571 E. Whitmore Avenue Ceres, CA 95307

James Lawson (209) 541-1111 Adtech-IT.com

Mon. - Fri. 8 a.m. - 5 p.m. 24/7 Emergency, 365

Complete outsourced managed IT services, data/voice cabling, WAN/LAN consulting, local and offsite backup solutions with data centers in CA and NV, VoIP telephone and circuit solutions, Medical/Dental HIPPA compliance

1986

TechSol4U, Inc 95 W 11th Street, Ste. 206 Tracy, CA 95376

16 full time 4 part time

Mon. - Fri. 9:30 a.m. - 5:30 p.m.

IT Services java, .net, jQuery, AJAX, ORACLE, php and functional areas

2007

Verve Networks 246 E. Main Street Stockton, CA 95202

24/7

Cloud services, IT support, help desk, network implementation, proactive maintenance, network monitoring and management

2006

EZ Network Systems 4203 Coronado Avenue, Ste. 1 Stockton, CA 95204

Raymond R Smith (209) 477-4390 ez-netsys.net

Mon. - Fri. 8 a.m. - 4:30 p.m. 24/7 Emergency

IT services, local help desk, network monitoring, VoIP, DSL, T1, colo, back up, hosting, virus removal and protection

2001

Antony Wilson (209) 474-0530 comlnk.com

Mon. - Fri. 8 a.m. - 6 p.m. Sat 10 a.m. - 5 p.m.

Computer sales and service, remote management, metwork installation/repair, apple certified service center, carry in and onsite repair available

1994

Mon. - Fri. 8 a.m. - 5 p.m. Emergency service

IT consulting, managed IT support, cloud services, and industry compliance

2001

24/7

Provide enterprise level outsourced IT help desk service to small and medium size businesses

2006

Mon. - Fri. 8 a.m. - 5 p.m. Emergency service

IT support, networking, servers, phone systems, cabling, voice & internet service, video surveillance, HD video conferencing and cloud services

2009

24/7

Collocation, hosting (shared/dedicated) email hosting, database services, cloud computing and SaaS, LaaS

2001

K Saif (209) 476-7100 solutions2k.cc

Mon. - Fri. 9 a.m. - 6 p.m. Emergency service

IT consulting, network management, EHR/EMR implementation and support

1998

Katherine Kennedy (209) 369-3733 qglobal.net

Mon. - Fri. 8 a.m. - 5 p.m.

IT management, installation and support for IT environment from communications to servers to workstations and peripherals

2002

Tim McFall (209) 833-9988 compumonitor.com

Mon. - Fri. 8 a.m. - 5 p.m.

Managed IT services, data recovery, website design and hosting

2002

Brandt Pemberton (209) 368-4400 computer-impressions.com

Mom. - Thurs. 9 a.m. - 6 p.m. Fri. 9 a.m. - 5 p.m. Sun. appointments Emergency services

Computer repair, IT services, network management, maintenance and installation, residential and commercial services available

2005

(209) 835-8096 tracycomputers.com

Mon. - Fri. 9 a.m. - 7 p.m. Sat. 9 a.m. - 5 p.m.

Software installation, data backup and transfer, PC support, virus and spyware removal, wireless networking and more

2001

Andrew B Goreff (209) 551-6226 ainet.com

Varies

Consulting and web hosting

1994

Kevin M Cantrell (209) 331-6700 cantrellnetworks.com

Mon. - Fri. 8 a.m. - 5 p.m. Emergency service

Computer, server, and network repair, maintenance, monitoring, and planning

2011

Mon. - Fri. 10 a.m. - 5 p.m. Emergency service

IT consulting, web design and development, programming, office automation, support fo all small-office technology

1985

Mon. - Sat. 8 a.m. - 7 p.m. 24/7 Emergency services

Point of Sales (POS) systems, network design & deployment, Microsoft small business server, direct attached storage (DAS), network attached storage, virus removal and computer mishaps, backup systems and data recovery, communication wiring and digital video security

2006

8 9 10 11 12 13 14 15

Computer Link, Inc. 4343 Pacific Avenue, Ste. E-2 Stockton, CA 95207 Coneth Solutions 574 Commerce Court Manteca, CA 95336 Network Builders IT, Inc. 4623 Mc Henry Avenue, Ste. B Modesto, CA 95356 Advent Technologies, Inc. 503 Bangs Avenue, Ste. J Modesto, CA 95356 Ayera Technologies 1801 Tenth Street, Ste. 702 Modesto, CA 95354 Solutions2000! 6844 Pacific Avenue Stockton, CA 95207 Quasar Global Broadband, Inc. 6333 Pacific Avenue, Ste. 99 Stockton, CA 95207 Compumonitor 672 W 11th Street, Ste. 335 Tracy, CA 95376

Dr Suneel Ravi, COO (209) 833-3212 (510) 637-8066 techsol4u.com Chad Sublet (209) 244-7107 vervenetworks.net

Zubair Desai (209) 824-8727 coneth.com Bill Bunnell (209) 985-4745 networkbuildersit.com Heath Couchman (209) 530-1750 adventtechnologies.net Tricia McShea (209) 579-3000 ayera.com

Computer Impressions 1420 W. Kettleman Lane, Ste. C Lodi, CA 95242

Tracy Computer Services 3117 N. Tracy Boulevard Tracy, CA 95376

American InfoMetrics PO Box 576601 Modesto, CA 95357

Cantrell Networks Inc. 1103 Val Gardena Street Lodi, CA 95242

Information Management Associates (IMA) 2217 College Avenue Modesto, CA 95350

Dan Langhoff (209) 522-8841 imabiz.com

SoHo Networks 1766 Fleabane Lane Manteca, CA 95337

Joe Sarinana (209) 649-3892 sohonets.com

September 2014

www.cvbizjournal.com

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Central Valley Business Journal

September 2014

Almonds replace milk as top crop in Stanislaus County MODESTO — Stanislaus County’s crop value reached an all-time high of $3.663 billion in 2013, a 12 percent increase over 2012, according to the agricultural commissioner. “This is primarily attributed to an increase in almonds, walnuts and milk,” Agricultural Commissioner Milton O’Haire in his letter introducing the report. Almonds were the county’s No. 1 crop, knocking milk out of the top spot for the first time and becoming the county’s first ever billion-dollar crop with a value of $1,125,200,000. Almond meats were followed by milk, walnuts, cattle, chickens, silage, deciduous nut and fruit tree (nursery), tomatoes, grapes, almond hulls as the county’s top 10 crops. In addition, agriculture-related industries contribute $13 billion to the county’s economy. Those industries include processing, transporting,

PHOTO COURTESY ALMOND BOARD OF CALIFORNIA

Almonds increased by $389 million to become the county’s first $1 billion crop.

marketing and other farm services, O’Haire said. Stanislaus County exported commodities to 102 countries.

Stanislaus County’s Top 10 Commodities

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Commodity

2013 Rank

2012 Rank

2013 Value

Almond Meats

$1,125,200,000

Milk

$804,419,000

Walnuts

$247,784,000

Cattle & Calves

$235,460,000

Chickens

$235,372,000

Silage

$152,785,000

Nursery Trees

$78,433,000

Tomatoes

$67,692,000

Grapes

$62,458,000

Almond Hulls

$56,560,000

CVBJ

SOCIAL MAVERICK Continued from Page 15

We must become customer-obsessed As marketers we have to continuously change and adapt because customer expectations are changing almost daily. “A customer-obsessed enterprise focuses its strategy, its energy and its budget on processes that enhance knowledge of and engagement with customers and prioritizes these over maintaining traditional competitive barriers,” said Sheryl Pattek, vice president and principal analyst at the research company Forrester (Follow her on Twitter: @SherylPattek). Our end customer must be at the center of our marketing efforts. Embrace technology in your company “It’s not about digital marketing, but marketing in a digital world,” said Mayur Gupta, global head for technology marketing and innovation at Kimberly Clark. (Follow him on Twitter:

@inspiremartech). The ongoing evolution of technology most likely will not let up anytime soon. Startups will continue to attempt to disrupt the current way of doing things, and I welcome that. The more we stand still, the further away we get from our customers. This is why we must be customer-obsessed, which means do whatever it takes to connect and engage with our customers. Failure to do this will open the door for our competitors. Whether you take the challenge to become a marketing technologist, or you hire someone who fits the role described above, it is important to have access to someone who is dedicated to understanding the technologies needed to create marketing strategies that improve overall customer experience and reach.

September 2014

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Central Valley Business Journal

September 2014

Women a growing force among farmers, ranchers Number of women farmers climbs to nearly 1 million in United States By CRAIG W. ANDERSON Business Journal writer OAKDALE -- For Mary Ann Henriquez the road to farming began in grade school with 4-H and FFA. But it was as a student at Modesto Junior College that she committed to it as a profession. “My brother took over dad’s dairy operation and because I didn’t want to see the beef cows go, I got a loan – which wasn’t easy – and bought them,” Henriquez remembered. “I’ve been running cattle since 1987: Holstein steers, cows, calves, stockers and Holstein feeders.” Henriquez is part of an influx of women farmers, making a foray into an industry that has long been considered a man’s occupation. Now women work in a wide range of agricultural jobs including farming, sales, working for cooperative extensions, research and teaching agriculture in high school. There are other opportunities in the mix via farm to fork; food safety as well as manufacturing and packaging. The 2012 USDA Census of Agriculture found the number of women farming in California has increased steadily from 6,202 female farmers in 1978 to 13,984 in 2012. Nationally, there are about one million women farming either primary or secondary operations in the United States, according to the USDA report “Characteristics of Women Farm Operators and Their Farms.” That’s 30 percent of all farm operations. In fact, in the 25 years between 1982 and 2007, the number of women-operated farms more than doubled, with increases in all sales classes. The number of menoperated farms, on the other hand, declined by 10 percent, with declines in most sales classes. “It’s very clear from all the statistics that girls and young women are as interested in agriculture as men are, and there are so many different careers in agriculture that women can satisfy their creative instincts on the farm, in a lab or in an ag-associated business sector,” said USDA Deputy Undersecretary Ann Bartuska. The USDA study also found that younger women are entering farming and that women have a higher land ownership rate than their male counterparts -- 85 percent of women own all of the land they farm, compared to 66 percent of their men who farms. However, like Henriquez, more women than men rely on off-farm

income, suggesting farming alone cannot support them, and only 5 percent of women-operated farms have annual sales of $100,000 or more, according to the USDA. Many women are willing to put up with short-term losses if long-term capital gains appear possible largely because they’re attracted to the farm lifestyle. Molly Watkins works with her husband Kenny to farm walnuts and other crops and raise cattle near Linden. She said farming is not for everybody. “(It’s) a hard business and you’ve got to love it,” Watkins said. “If you’re in dairy, it’s 365 days a year. The cows don’t have a vacation from producing milk. Farmers markets are all the rage but they’re a lot of work because you’re up at 3 or 4 a.m. loading up.” She said in today’s agriculture industry a person has to be born into it or marry into it because farming’s too expensive to start from scratch. And, of course, there’s the aspect of having to deal with an industry that is still dominated by men. “You must set your emotions aside and deal with men toe-to-toe. And more power to women who can do this -- make some money, be their own boss, make something they can be proud of and create one of the most attractive elements of farming: the lifestyle,” Watkins said. California and the Central Valley are open for agricultural entrepreneurs but, Watkins said, a huge challenge is dealing with local, state, and federal regulations. “That’s something hobby farmers from, say, the Bay Area, may not take into consideration while planning to leave the urban rat race for country living,” she said. “Regulations are a blight on agriculture.” “Everything’s open to women in agriculture,” Henriquez said. “Ag itself is an equal opportunity business, but it’s hard to get loans. Even with my years of successful ag business experience, it’s still a challenge to get a loan. Male bankers are very negative but not so women lending officers. It seems that much of the time corporate America is more likely to keep women down.” Still, Henriquez said she wouldn’t do anything else. “It’s a lifestyle, a mindset and you’ve got to like the work, and you’ve got to want to do the work,” she said. “I find that farming is both mentally and physically satisfying, involving problem solving and deciphering puzzles. Farming exercises your mind and body.”

Mary Ann Henriquez says agriculture is an equal opportunity business, although she admits she sometimes has a t

Educational attainment of principal operat Percent of operators

September 2014

tougher time getting loans from men than from women.

tors, 2007

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FAST FACTS: WOMEN IN AGRICULTURE ► In the 25 years between 1982 and 2007, the number of

women-operated farms more than doubled, with increases in all sales classes. In contrast, the number of men-operated farms declined by 10 percent, with declines in most sales classes. (Source: USDA)

► Of the 3.3 million farm operators, 1 million, or one-third,

are women.

(Source: 2012 USDA Ag Census)

► In 2012 in San Joaquin County there were 1,445 women

farm operators. In Stanislaus County, there were 1,834. Statewide, there were 40,072.

(Source: 2012 USDA Ag Census)

► Nationwide, 45 percent of women farmers raise livestock

(beef cattle, horses, sheep and goats).

(Source: USDA Economic Research Service)

► Nationally, 44 percent of Future Farmers of America

members are female and women hold approximately 50 percent of state leadership positions.

(Source: Future Farmers of America)

► Five percent of women-operated farms (15,400 farms)

had sales of $100,000 or more in 2007.

(Source: Characteristics of Women Farm Operators and Their Farms, USDA)

► The average age of women operators was 59 years in

2007, compared with 57 years for male operators.

(Source: USDA Economic Research Service)

► The only woman to be U.S. secretary of agriculture was

Ann Veneman of Modesto. She was appointed by President George W. Bush and served from 2001-2005.

MARK RICHEY/CVBJ

Share of farms and ranches operated by women in each sales class, 1982 and 2007 Percent of farms in sales class

(USDA)

Central Valley Business Journal

CVBJ

September 2014

FOCUS: RECYCLING

Recycling helps valley businesses see green By KENT HOLFELD Business Journal writer Environmental issues have posed problems almost since the first settlers took up residence in the Central Valley. Pollution has only increased as the Valley’s population and economic activity has grown. Increasingly it’s been area businesses that have taken up the challenge of trying to clean the environment through their recycling efforts. “We have been helping businesses throughout the Valley with their efforts and helping the jobs stay in California,” said Greater Stockton Chamber of Commerce Program Director Frank Ferral. Ferral oversees the chamber’s Green Team San Joaquin program which focuses on increasing businesses’ environmental stewardship efforts. The program has been so successful that chambers up and down the Valley have started their own programs. “We have Valley green teams set up from here to Kern County,” said Ferral. “We’ve talked to municipalities to help set them up in Merced, Madera and Fresno. It’s a real passion of our chamber.”

ELIZABETH STEVENS/CVBJ

Crystal Creamery is one of the most recent businesses to be certified by the Modesto Chamber of Commerce’s Green Team.

It’s a passion that is challenged by the very topography of the Valley. With the Coast Ranges to the west and the Sierra Nevada to the east, the Valley can become a bowl that traps particulate matter, giving residents some of the worst air in the country. One of the focuses of the Stockton Green Team has been finding ways for

recycled materials to stay in the area and be reused in the Central Valley. “Most of the material gets sent overseas,” said Ferral. “By doing that we’re exporting our resources, which takes jobs. We want those products recycled here and close the loop, so to speak.” These efforts have led to Valley

companies finding ways to recycle materials as a key aspect of reducing pollution. While many businesses recycle the usual items like paper, cardboard and cans, some firms are finding many more items can be recycled than they first thought. “We have sludge by-product that comes from our waste water pre-treatment process,” said Luis Miranda, vice president of Human Resources and Support Services at Crystal Creamery. “We give the sludge to Organic Solutions, and they take that and convert it into something useful.” Crystal Creamery, which makes dairy products sold in area grocery stores, was recently certified as a green company by the Modesto Chamber of Commerce’s Green Team. The Modesto Green Team is mirrored after the program in Stockton. To be certified as a green company, Crystal Creamery had to meet a specific set of criteria in environmental practices. “We have been making the effort to meet the requirements for a little over a year,” Miranda said. “In July we completed the requirements to be a green business.” Please see GREEN TEAM Page 37

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110 6 E . Tu r n e r R o a d • L o d i , C a l i f o r n i a 9 5 2 4 0 • 1 - 8 8 8 - 7 7 7 - 4 2 2 8

September 2014

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PHOTO COURTESY STOCKTON SYMPHONY

A conversation with Peter Jaffe The Stockton Symphony begins its 88th season Sept. 13 with its performance in collaboration with Cirque de la Symphonie at Atherton Auditorium on the San Joaquin Delta College campus. The performances combine cirque acrobatics with live orchestra music and proved popular with audiences two years ago. In addition to its musical contribution to Stockton’s cultural landscape, the symphony helps Peter Jaffe educate young people in San Joaquin County about music through its two programs, the Steppin’ Out concerts and Harmony Stockton. This season also marks Music Director and Conductor Peter Jaffe’s 20th year with the symphony. Business Journal editor Elizabeth Stevens talked with Jaffe about the upcoming season, the symphony’s educational efforts and its relationship with the business community. CVBJ: Do you think business and the arts can work together? JAFFE: I think that the idea that art might not be business is kind of at the central discussion of all arts organizations, and especially of orchestras around the universe and especially of the Stockton Symphony because we seem to be the flash point for how the nation’s economy has the most challenges. I think that any culture and the economy of a culture is actually completely intertwined with the arts. What are the most famous cities in the world? Paris. London and New York. And Rome. All of these places -- that are not only

economic hubs -- all of these places are like the artistic centers of the planet. You would want to go live somewhere; you would want to set up a business somewhere because of what the art scene is like. And so, we in the arts are constantly trying to say, ‘Look, we’re not just a frill. We’re an important part of what defines us as human beings.’ Suppose that we’re trying to attract a business (like Tesla) or suppose that it’s even a medium or small-sized business, and you want to attract a client, and you’re going to spend a day or two with them visiting the area to see if they’re going to set up a business here or they’re going to become a client of somebody that’s residing in Stockton. You would want to show them some of the really great things that are happening in Stockton, and if it happens to coincide with one of the concerts of the Stockton Symphony, this is a wonderful artistic venture that’s really, totally professional. This is a totally high-class act. We are one of the jewels of this community. CVBJ: Your home stage is at Atherton Auditorium, but on May 2 the symphony will perform at the Bob Hope Theatre in downtown Stockton. What is behind that? JAFFE: Ever since I’ve been in town, we’ve kind of been talking about what might be the most advantageous way to get the symphony there. This particular act just seemed to be a good thing to do with our pops event that’s going to be there because the acoustics work best for amplified acts and the orchestra’s going to be amplified there. The solo pianist is going to be quite engaging, he’s going to be playing works of Elton John and Billy Joel. We’re hoping that actually the symphony can be a key part of the business

effort to rebuild the downtown. I mean everybody’s been talking for years about trying to re-invigorate and rejuvenate downtown, and I think if people can see that here’s the Stockton Symphony bringing a really cool, important concert to that venue, that that can be part of the image of rebuilding our culture. CVBJ: How does the symphony help educate local children about music? JAFFE: We have an event that’s called Steppin’ Out with the Stockton Symphony. We spend an entire three days giving concerts every year for fourth and fifth graders throughout this region. So we reach between 6,000 and 7,000 students every year with these Steppin’ Out concerts, and the kids are bused to Atherton Auditorium so they can get a real experience of what it’s like. We give an educational program that’s a little bit under an hour, and we do little demonstrations in between the pieces we play. There are a lot of preparatory materials that are sent out to the kids and the teachers before these concerts, and it’s just a wonderful thing that’s been going on for 17 or 18 years. Then we also have something that’s called Harmony Stockton, which is a four-way collaboration between the Stockton Symphony, the University of the Pacific, SUSD (Stockton Unified School District) and the United Way. And it’s inspired by El Systema. And what it does is it uses music as sort of the lens through which kids are building teamwork skills and attention span building skills. We’re offering free music instruction to kids every school day of the week, after school. This is centered a Marshall School in southern Stockton and our dream would be to expand it.

2014-15 SEASON Pops I: CIRQUE DE LA SYMPHONIE Saturday, Sept. 13 – 6 p.m. Sunday, Sept. 14 – 2:30 p.m. Classics I: BRAHMS, MÁRQUEZ, BERNSTEIN Stanislav Khristenko,piano Saturday, Oct. 18 – 6 p.m. Classics II: BARBER, TCHAIKOVSKY, BEETHOVEN Chee Yun, violin David Amado, guest conductor Saturday, Nov. 15 – 6 p.m. Pops II: HOLIDAY POPS Lisa Vroman, soprano, and the Stockton Chorale Saturday, Dec. 13 – 6 p.m. Sunday, Dec. 14 – 2:30 p.m. Classics III: ROBLES, REISLER, TCHAIKOVSKY Paul Reisler, Founder and Artistic Director of “Kid Pan Alley” Saturday, Jan. 17 – 6 p.m. Pops III: HOT! HOT! HOT! An Evening of Latin music, Dance & Romance! Victor Vanacore, guest conductor Saturday, Feb. 21 – 6 p.m. Sunday, Feb. 22 – 2:30 p.m. Classics IV: SYMPHONY IN SPACE Saturday, March 14 – 6 p.m. Classics V: RAVEL, ORFF Saturday, April 11 – 6 p.m. Pops IV: PIANO MEN – THE MUSIC OF ELTON AND BILLY featuring Joseph Boucher, piano George Daugherty, guest conductor Saturday, May 2 – 8 p.m.

Central Valley Business Journal

September 2014

Tapgift app makes sports events social By SONYA HERRERA Business Journal writer STOCKTON -- Has your loyalty to the local sports team earned you a few rewards? There is now, officially, an app for that: Tapgift, which enables sports teams and venues to lure fans to games with convenient ways to buy, share and win concessions, gifts and prizes. One such reward recently came to a lucky fan in the form of a brandnew laptop. This free giveaway was the result of a partnership between Tapgift and the Stockton Ports minor league baseball team. Everyone who’d checked in to the Aug. 16 Ports game via Tapgift’s free app was entered into a drawing to win a Hewlett Packard Chromebook. David Kalman, co-founder of Tapgift, described the app as a “mobile commerce platform that enables marketers to send promotional offers that consumers buy and share on their mobile devices. It’s social, local, and mobile.” The mobile app startup from Redwood City works out of Cafe Coop in downtown Stockton. It is currently partnered with three local teams: the Stockton Ports, Stockton Thunder

hockey and San José State University’s Spartans football team. However, the app’s potential extends well beyond sports. According to its website, Tapgift is best thought of as a “promotions network for audiences that spend time at favorite destinations,” including venues such as concert halls, theme parks and resorts. According to Kalman, Tapgift emerged from two friends’ desire for a cold beverage -- or rather, two cold beverages. “The idea for Tapgift arose when Mack and Jeff were at a Raiders game,” said Kalman, referring to fellow co-founders Mack Cage and Jeff Cooper. “They were texting a friend in Arizona and wondered, wouldn’t it be cool if their friend could send them a beer while they were at the game in Oakland.” Cage and Cooper brainstormed with Kalman and his former colleague Jay Singonahalli to form the basis of what Kalman describes as a “new marketing promotions channel.” “Partners enhance loyalty and revenue with a new marketing channel that supports in-venue promotions, as well as social media and email

WAYNE DENNING/CVBJ

Stockton Ports fans use Tapgift to share and win concessions and prizes.

marketing,” Kalman explained. “Tapgift turns every customer contact, whether by tweet, post, or email, into a potential sale.” For example, say you like college football. Tapgift’s recent promotion with the San José State Spartans offered four free tickets to Aug. 28 game against the University of South Dakota. The cost? Absolutely nothing; one simply had to download the app, create an account (or sign in via Facebook) and click on the “Deals+Gifts” button. The tickets appeared, priced at $0. But say you can’t make it to the game after all. Once bought, the tickets can

be re-gifted to someone in your Friends list. Tapgift friends can be imported from Google+ and your phone; all you have to do is invite people to download Tapgift. Friends can also be added manually, enabling attendees at events to help other attendees have a great time. Kalman does not see Tapgift as being anchored to a physical structure; rather, he sees Tapgift as being partnered with a brand that helps link fans and merchants nationwide with great deals they couldn’t access before. “Note that we support our partners’ Please see TAP GIFT Page 37

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September 2014

RECYCLING & WASTE DISPOSAL COMPANIES In San Joaquin and Stanislaus Counties. Ranked by Number of Employees. Ties are Listed in Alphabetical Order. Rank by Company Name Number of Address Employees Waste Management 1 1333 E. Turner Road Lodi, CA 95240 Gilton Solid Waste Management Gilton Resource Recovery 2 800 S. McClure Road Modesto, CA 95354 3

Dart Container Corporation 1400 Victor Road Lodi, CA 95240 Republic Services of Stockton Allied Waste Division 1145 W. Charter Way Stockton, CA 95206 Bertolotti Disposal 231 Flamingo Drive Modesto, CA 95358

Top Local Executive Number Phone of Web Address Employees 250

Collection, recycling, transport and disposal of waste materials

Houston, TX 1894

Richard Gilton, Owner (209) 527-3781 gilton.com

200

Waste collection

Oakdale, CA 1947

Michael Westerfield, Corp. Director of Recycling (209) 333-8088 dart.biz

140

Manufactures foam cups and serves as a foam collection center

Mason, MI 1985

Kevin Basso, GM (209) 466-3604 disposal.com

120

Trash pick up, recycling and dumpster rentals

Phoenix, AZ 1972

Steve Holloway (209) 537-8000 None

Transfer station, waste disposal and dump site

Modesto, CA 1972

Processing and purchase of recycling, construction and demolition debris

Stockton, CA 1991

Stockton Recycling Center 1533 Waterloo Road Stockton, CA 95205

Jaime Williams, President (209) 942-2267 stocktonrecycling.com

Turlock Scavenger Company 1200 S. Walnut Road Turlock, CA 95380

Alan Marchant, President (209) 668-7274 turlockscavenger.com

California Waste Recovery Systems P.O. Box 670 Woodbridge, CA 95258

David Vallarezza, Owner (209) 369-6887 cal-waste.com

570 South 9th Street Modesto, CA 95351 Modesto Junk Company, Inc. Recycling Center 1425 Ninth Street Modesto, CA 95354 F.T.G. Construction Materials, Inc. 915 W. Anderson Street Stockton, CA 95206

Onsite Electronics Recycling 2331 N. Teepee Drive Stockton, CA 95205

American Recycling Company 2070 Morgan Road Modesto, CA 95358

CenCal Recycling, LLC 501 Port Road 22 Stockton, CA 95203

Recology Stockton 250 Port Road 23 Stockton, CA 95203

Sims Metal Management 1000 South Arrora Street Stockton, CA 95206

K & K Electronics Recycling 1616 Oakdale Road Ste. 3 Modesto, CA 95355

18 19

Turlock Recycling 1200 S. Walnut Road Turlock, CA 95380 Iron Valley Metals 1248 Reno Avenue Modesto, CA 95351

Jim Newellâ&#x20AC;&#x2122;s Iron & Metal 228 Empire Avenue Modesto, CA 95354

C & S Metals 360 Arbor Road Tracy, CA 95304

Company Headquarters Year Established

David P. Steiner, CEO (209) 369-8292 wm.com

Universal Service Recycling, Inc. 3200 S. El Dorado Street Stockton, CA 95206

Services Offered

Residential, industrial, commercial, recyclable and green waste 15X48 yd rolloff boxes, weekly rental 2 yd front loader bins, storage box rentals 22 - long X 7.5 - wide Solid waste, commingled and separated recyclables, green waste Residential, commercial and industrial solid waste and recyclables collection. Recyclables processing services for residential, commercial and industrial recyclables

Turlock, CA 1935

Galt, CA 1927

Full-service scrap metal recycling and processing center Roll-Off, flat bed, endump, ranch cleanup, general metal recycling, demolition projects Merced and Sacramento locations available

Stockton, CA 1996

Harvey Highiet (209) 522-1435 modestojunk.com

Scrap metals, beverage containers, e-waste. cardboard Best prices, cash paid, bins and hauling for commercial, industrial accounts, farms and ranches

Modesto, CA 1920

Anthony Alegre, President (209) 334-4038 alegretrucking.com/ftg

Recycling of broken concrete and asphalt and the sale and delivery of rock, sand, gravel, etc. Locations in Stockton, Lodi and Antioch

Lodi, CA 1973

Ronald Kemp (209) 234-7994 onsiteelectronicsrecycling.com

Responsible local recycling of electronics and appliances

Stockton, CA 2004

Chris Maschal & Chris Bonnet, Owners (209) 537-4410 americanrecyclingca.com

Recycling of paper, plastics and metals and business to business

Modesto, CA 2008

Recycling services-primary purchase programs include paper, cardboard, stretchfilm and plastics

Stockton, CA 2004

Collect wood, concrete, asphalt, dirt, sheetrock, C&D materials, brush, leaves, and grass

San Francisco, CA 2003

(209) 948-4000 simsmm.com

Ferrous and non ferrous metals, CRV aluminum, plastic, glass and electronic waste

Richmond, CA NA

Ken Blacksmith (209) 551-0500 knkelectronics.com

Electronics recycling

Modesto, CA 2007

Public recycle center

Turlock, CA 1935

Industrial metal recycling, state certified recycler center, large farm land cleanup, locking bins and roll-off bins available

Modesto, CA 2005

Recycling of all ferrous and non-ferrous metals

Modesto, CA 1979

Certified recycling center and scrap metal facility accepting non-ferrous & ferrous metal, box service and certified scale

Tracy, CA 1948

Jason Antypas, Sr. Buyer (209) 944-9555 usrscrap.com

Tim Erlandson, GM (209) 546-8000 cencalrecycling.com Vincent Tye Ron Hurst (209) 463-1067 recology.com

Alan Marchant (209) 668-6060 turlockrecycling.com Paul Francis, Owner (209) 529-7878 None Jim Newell (209) 402-8420 jnmetals.com Yolanda Clemons (209) 836-4293 candsmetals.com

September 2014

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WE BUY ALL TYPES OF SCRAP METAL WE BUY ALL TYPES OF SCRAP METAL Including Including vehicles, vehicles, household household appliances, appliances, and and farm farm equipment. equipment.

We We offer: offer: •• Hauling Hauling and and Loading Loading Services Services •• Free (min. quantity quantity applies) applies) Free pickup pickup and and drop drop boxes boxes (min. •• Certified Certified Destruction Destruction •• Customized Customized Scrap Scrap Management Management Programs Programs Located Located at: at: 1000 1000 South South Aurora Aurora Street Street Stockton, Stockton, CA CA P: P: 209-948-4000 209-948-4000 Proud Proud sponsors sponsors of of the the San San Joaquin Joaquin Green Green Team Team

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Central Valley Business Journal

September 2014

Ironstone Concours d’Elegance to benefit children in farming

The Ironstone Concours d’Elegance features more than 300 classic automobiles.

BUSINESS JOURNAL PHOTO

Coldani Olive Ranch acquires Lodi Olive Oil Co. in August LODI -- Coldani Olive Ranch has acquired local favorite, Lodi Olive Oil Company, Coldani announced Aug. 21. Coldani produces the Calvirgin line of olive oils. “Acquiring the Lodi Olive Oil Company adds new varietals to our

company as well as depth,” said Mike Coldani, co-owner and olive miller of Coldani Olive Ranch. “Our distribution channels nationwide will also allow us to place the Lodi Olive Oil brand on shelves throughout the U.S. instead of just here in California.”

MURPHYS -- Lovers of antique and classic cars will find a lot to see at the Ironstone Concours d’Elegance, Sept. 27 in Murphys. More than 300 automobiles, motorcycles, vintage trailers and wooden boats will be on display at the Ironstone Winery. Among the cars visitors can view are Stutz, Packard, Duesenberg, Pierce-Arrow, Bentley, Rolls-Royce and Jaguar. Special classes spotlight early Fords, sports cars, exotics, race cars, coachbuilt luxury marques, plus unrestored and original automobiles. Money raised from the event will benefit Central and Northern California youth in agriculture, particularly Future Farmers of America (FFA) and 4-H. “The state has raised the money it costs to join 4-H. Many families don’t

have the money,” said Gail Kautz, who owns Ironstone Winery with her husband John. “We’re proud to be able to support these wonderful children.” The non-profit Ironstone Foundation has helped fund the California State FFA headquarters in Galt, scholarships in partnership with the California State Fair, and the Calaveras County Fair Scholarship program. If you go: Ironstone Concours d’Elegance - When: 10 a.m.-4:30 p.m., Sept. 27 - Where: 1894 Six Mile Road, Murphys - Tickets: $20 per adult or $35 per couple or family (two adults and two children). Children under 14 admitted free. Visit www.ironstonefoundation. org/ticket-information for printable $2 off coupon.

Lodi Olive Oil Company has a line of award winning olive oils made with varietals from olives in the Lodi/ Stockton area. It was founded by Leonard Cicerello , Robert Pirie, and Henry Sanguinetti 10 years ago. The wine distributor, farmer and nurseryman teamed to jump start their new company when the olive oil industry was still relatively new to the Lodi area. “Lodi Olive Oil will be a compliment to our company, and we see the transition going into this new harvest

happening seamlessly,” said Coldani Olive Ranch co-owner Gina Sans. Coldani Olive Ranch said it is in the middle of an exceptional year with its Calivirgin brand olive oils. The brand has collected 42 awards this year: 19 gold, four best of class, one best of show and a producer of the year award. Lodi Olive Oil comes in two varietals: Ascolano and Frantoio, as well as a few blends. The current suggested retail prices range from $12-$17 per 500 ml bottle.

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Congratulations Dr. Mary Rose Baustista for winning the 2014 Young Physician Award Stockton Cal-Weber 517 E. Weber Ave. (209) 944-1807

Stockton 2001 W March Lane (209) 473-6832

Lodi 1610 W. Kettleman Lane (209) 367-9400

Modesto 1625 J Street (209) 544-2227

September 2014

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GREEN TEAM Continued from Page 30

In addition to recycling unique items like sludge by-product, the company also gives out-of-date products to area farmers who then feed it to animals or use it for other agricultural purposes. “We have pig and cattle farmers that feed it to their animals,” Miranda said. “Before, all this stuff went into the landfill.” Companies have found that not only does recycling items help the environment, it can also aid their bottom line. Frito Lay in Modesto separates starch from water used in its manufacturing process and sells it. “We also want to help business to be compliant with state regulations and also reduce the cost of doing business,” said Rikki Keenan, who directs the Modesto Chamber of Commerce’s Green Team. “We (the city) get fined by the state if we don’t meet certain standards.” She said that one aspect that has helped programs such as those in Modesto and Stockton is that large

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TAP GIFT Continued from Page 32

brands,” explained Kalman. “When a user gets a great deal at the Stockton Ports’ Banner Island Ballpark, that deal comes from the Ports ‘powered by Tapgift.’ We’re providing a marketing tool for the team, while at the same time we’re creating a network of users and venues to support regional and national promotions.” “We are very happy with our partnership with Tap Gift,” said Stockton Ports Marketing Director Taylor McCarthy. “Over these past two seasons, they have become a staple here at Banner Island Ballpark, and our fans seem to really enjoy their services.” Currently housed at Café Coop, a business incubator headquartered in downtown Stockton, the mobile app startup has a relatively fluid organizational structure, with each of the four-member group doing “a little bit of everything.” “In a startup we don’t have narrowly defined job descriptions. I have a management background in media, technology, and marketing, so I tend to focus on strategy as acting CEO,” said Kalman. “Mack (Cage) also has media background in finance, analysis, and planning, so he tends to handle the money. At the same time, Mack is particularly gifted in building rapport with our partners.” And Tapgift’s partners use the app to build rapport with their fans. “Users get a fun mobile experience with great deals, exclusive experiences, and a new way to connect with friends, favorite teams, and brands,” said Kalman. The app can be downloaded via the Apple iTunes store or Google Play. For more information visit tapgift.com or call (650) 257-0792.

companies have been enthusiastic participants. “We have a lot of the big dogs that have jumped on and are setting a good example for the little guys,” she said. Convincing businesses that good environmental practices will save or even add to the bottom line is key to getting companies to participate. “I think it is an easy sale to businesses,” said Ferral. “I think companies in general are always looking for way to reduce their costs. They can help both their environment and their bottom line.”

Boyd Corporation, which makes components for items in fields as diverse as medical instruments to aerospace devices, instituted a recycling program in 2008. The program was largely started to comply with governmental standards. What the company found was that the program ended up making its bottom line healthier. “Through all these years we have been recycling, we have saved about $75,000,” said Quality Assurance Manager Adrianna Mora. “Every year we try to add a new item.”

She said the savings come from areas such as reduced trips to the landfill to having to purchase less material for products. Ferral said that Boyd’s experience isn’t unusual. One area that Green Teams focus on is helping companies comply with EPA laws so that the companies can avoid fines. “The EPA doesn’t want fines, they want compliance,” said Ferral. “We put together modules to help companies meet those standards and make the company more profitable. Everyone wins.”

ACTUALLY, GETTING LOTS OF EMAILS CAN LOWER YOUR BLOOD PRESSURE. Our members can email directly with their doctor’s office, which in turn allows them to spend more working time in your office.

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Central Valley Business Journal

Proving a loan was really a loan distributions were loans and should not be considered reportable income. To determine whether distributions to shareholders are bona fide loans or constructive dividends, the courts have applied a variety of factors to examine the subjective intent of the parties and objective facts and circumstances relevant to the transaction. Whether disbursements to a shareholder are loans or constructive

In various articles in the past, I have discussed that substantiation is the key to success in a tax audit. That principle is quite applicable in an audit when a taxing authority is raising the issue that a shareholder loan is really a constructive dividend. Typically in this situation, a corporate shareholder in a small family corporation takes distributions from his corporation and then claims the

dividends depends on whether the shareholder was supposed to pay it back. Determining whether a loan is valid depends on all facts and circumstances surrounding the transaction. While no one element is the determining factor, objective factors applied by the courts include: • Whether there is evidence of a promise to repay; for example, a note. • Whether interest was charged.

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September 2014

• Whether a fixed schedule for repayments was established. • Whether collateral was given to secure payment. • Whether repayments were made. • Whether the borrower had a reasonable prospect of repaying the loan and whether the lender had sufficient funds to advance the loan. • Whether the parties conducted themselves as if the transaction Jason Harrel were a loan. Calone & Harrel • Whether the Law Group agreement establishes an absolute and unconditional duty to repay. • Whether the corporation has made systematic efforts to obtain repayment. • The extent to which the shareholder controls the corporation. • Whether the advances are proportionate to the shareholder’s ownership. • Dividend history. • Whether a ceiling exists to limit the amount the corporation advanced. Whether the promise to repay is evidenced by a note or other instrument is easy enough to substantiate. A simple promissory note for each loan is advisable. If there are multiple loans, it may be more appropriate to create a revolving line of credit agreement. Whether interest is charged is also an easy requirement to satisfy. A market rate of interest charged by a bank is not necessary. A charge of interest at the applicable federal rate for short term, mid-term and long term is sufficient. Currently, those interest rates range from .36 percent to 3.09 percent. It can sometimes be difficult to determine whether a fixed schedule for repayments was established because of cash flow issues. However, providing in the loan document that at least interest will be paid annually by a set date with the balance paid in full by a set date should be sufficient. If at the end of the term of the note there is still a balance and an extension is needed, one can be provided, and it should also be documented. After all, this is what banks do all the time. Showing that collateral was given to secure the obligation is also an easy factor to satisfy. Security can come in the form of a deed of trust against your residence, a security agreement pledging other personal assets is also an option. Whether repayments are made is a very important factor. A taxing authority will have a difficult hurdle to overcome if payments are being made on the loan. Repayments made before the audit starts are extremely helpful. Whether the borrower had a reasonable prospect of repaying the loan and whether the lender had sufficient funds to advance the loan, goes to the issue of whether the shareholder is disguising compensation with a loan. Did the corporation have sufficient retained earn-

Taxing Matters

Please see TAXING MATTERS Page 39

September 2014

More than just money

What you need to know to negotiate your compensation package

Historically, many corporate executives have been in a position to propose or demand attractive compensation packages. In addition to competitive salaries, many high-level employees are asking for and receiving bonuses, stock options, extra vacation time, flexible hours, and other perks. In order for you to negotiate a creative compensation package, however, you need to be aware of the typical incentives available. To negotiate effectively, you need to take the following steps: Find out what similar professionals are earning The first step in negotiating a compensation package is to be aware of the salary level that other professionals in similar positions are commanding. You can obtain this information by word of mouth, by looking through classified advertisements and newspaper articles, and by accessing websites that post salary surveys. One website you might wish to consult is The Wall Street Journal’s Executive Career Site for a survey of median salaries in different job categories. Be able to articulate your own value If you’re looking for a raise or seeking to add perks to your present compensation arrangement, be sure that you can quantify or at least articulate how you have helped your company meet its goals. If you’re looking for a new job, demonstrate how you’ve suc-

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ceeded in prior positions. Become familiar with different kinds of compensation arrangements Employers generally wish to attract, motivate, and retain qualified executives and other key employees. For top executives, straight salary is rapidly becoming a thing of the past. If you want perks in addition Michael Zeiter to a top salary, MassMutual Financial you must become familiar with the Modesto, CA various compensation arrangements available. There are a myriad of different incentive arrangements. Keep in mind, though, that several employers will use “golden handcuffs” to ensure that they (as well as you) derive maximum benefit from incentive packages. Briefly, golden handcuffs refer to the combination of rewards and penalties given to key employees that compensates them so generously for staying with the company and punishes them so severely for leaving that it would be undesirable for the employees to leave the company. Here are examples of typical incentive packages: • Golden parachutes are severance

Smart Planning

TAXING MATTERS Continued from Page 38

ings and money in reserve to make the loan? Is there a steady enough stream of income out of the corporation such that it is reasonable to believe that the shareholder will be able to repay the loan? At the time of making the loan, this factor can be substantiated with corporate minutes and the reflection of a discussion on the ability of the shareholder to repay the loan. Whether the parties conducted themselves as if the transaction were a loan reflects back on substantiation. Is there a loan document? Are there corporate minutes authorizing the loan? Are there repayments? The loan document will usually show whether the agreement establishes an absolute and unconditional duty to repay. An abundance of caution would dictate that the loan document actually states an unconditional obligation to repay. Whether the corporation has made systematic efforts to obtain repayment can be dealt with in a discussion in the annual minutes updating the status of the loan and reflecting what payments have been made, and if payments have not been made, why not. The extent to which the shareholder controls the corporation is a

factor used by the taxing authorities to argue for a constructive dividend. However, if enough of the other more important factors are present, this one factor is not controlling. Whether the advances are proportionate to the shareholder’s ownership is another factor that is not extremely important. However, if the annual minutes show the other shareholders agreed to the loan, that evidence can be very helpful. The dividend history, or lack thereof, can be used by the taxing authorities as evidence of a dividend. A discussion in the annual minutes for why a dividend is not being issued for valid business purposes can be helpful. Whether a ceiling exists to limit the amount the corporation advanced can be easily satisfied in the loan document. The ceiling should be limited to what is reasonable for the shareholder to be able to repay. Substantiation is the key to success in a tax audit. Although it may seem like a waste of time and money to properly document a loan, failing to do so can be much more expensive. Consultation with your tax attorney and certified public accountant on this issue will be worth the investment.

agreements that protect key employees from the effects of a corporate takeover or change in control. They provide key employees who are terminated or who have resigned as a result of a takeover or change in control with either continued compensation for a specified period following their departure or a lump-sum payment. • Incentive stock options are the right or options granted by the sponsoring corporation to its employees to purchase shares of the corporation’s stock at a certain price for a specified period of time, notwithstanding an increase in the value of the stock after the option is granted. Incentive stock options received must satisfy certain requirements imposed by the Internal Revenue Code. However, if they meet those requirements, they offer advantageous tax treatment to the employee. • Nonqualified stock options are similar to incentive stock options, but they offer more flexibility and fewer tax advantages. • Phantom stock arrangements are based on hypothetical investments in company stock. More specifically, phantom stock is the right to receive a cash or a property bonus at a specified date in the future based upon the performance of phantom, rather than real, shares of a corporation’s common stock over a specified period of time. • Fringe benefits may be defined as non-cash compensation benefits provided by employers. They may take a variety of forms, including employee

discounts, free parking, meals and lodging, and athletic facilities. • A nonqualified deferred compensation plan is a contractual commitment by an employer to an employee to pay currently earned compensation in a future year. It is often possible for an executive to increase retirement benefits with these plans. • Split dollar life insurance is an arrangement between an employer and an employee in which they share the costs and benefits of the life insurance policy. It can provide current life insurance protection to an employee in an amount he or she might not otherwise be able to afford. • Executive business expense reimbursements help executives who incur business-related expenses when furthering the company’s interests off-premises. For instance, an executive might be required to take a client out for lunch. Companies will often reimburse executives subsequently for these business expenses. An executive bonus plan (also known as a Section 162 plan) involves an addition to regular salary or compensation that is provided, usually near the end of the year, to enable employees to share in profits resulting from a successful year. Don’t jump at the first offer If you’re an executive, bear in mind that an employer’s first offer is often not his or her final offer; everything is negotiable. Go into your negotiations having already practiced how to say no (in a polite way).

“The most trusted source of positive, local business news in San Joaquin and Stanislaus counties. Providing value to readers by helping them grow their business, grow their careers and increase their bottom line through print, digital and local events.” “The most trusted source of positive, local business news in San Joaquin and Stanislaus counties. Providing value to readers by helping them grow their business, grow their careers and increase their bottom line through print, digital and local events.” “The most trusted source of positive, local business news in San Joaquin and Stanislaus counties. Providing value to readers by helping them grow their business, grow their careers and increase their bottom line through print, digital and local events.” “The most trusted source of positive, local business news in San Joaquin and Stanislaus counties. Providing value to readers by helping them grow their business, grow their careers and increase their bottom line through print, digital and local events.” “The most trusted source of positive, local business news in San Joaquin and Stanislaus counties. Providing value to readers by helping them grow their business, grow their careers and increase their bottom line through print, digital and local events.” “The most trusted source of positive, local business news in San Joaquin and Stanislaus counties. Providing value to readers by helping them grow their business, grow their careers and increase bottom line through print, digital and local Chad their Sublet, Vice President, events.” “The most trusted source ofVerve positive, local Networks business news in San Joaquin and Stanislaus counties. Providing value to readers by helping them grow their business, grow their careers and increase their bottom line through print, digital and local Verve Networks hassource partnered with thebusiness Central Valley Business events. ” “The most trusted of positive, local news in San Joaquin and Stanislaus counties. Providing valuethe to readers by helping them their business, Journal for years. Since very first edition, wegrow have seen grow their careers and increase their bottom line through print, digital and local an” “The increase in client inquires andlocal newbusiness client news growth. We look and events. most trusted source of positive, in San Joaquin Stanislaus counties. Providing value as to readers by helping their business, at the Business Journal an extension ofthem our grow marketing grow their careers and increase their bottom line through print, digital and local department and have often wondered how we ever got along events.” “The most trusted source of positive, local business news in San Joaquin and Wevalue looktoforward yearsthem of continued Stanislauswithout counties.them! Providing readers bytohelping grow their business, grow their careers and increase their line through print, digital and local growth with thebottom Business Journal! events.” “The most trusted source of positive, local business news in San Joaquin and Stanislaus counties. Providing value to readers by helping them grow their business, grow their careersCentral and increase Valley their bottom line through print, digital and local events.” “The most trusted source of positive, local business news in San Joaquin and Stanislaus counties. Providing value to readers by helping them grow their business, StOCKtOn • traCy • ManteCa • latHrOP • lInDen • rIPOn MODeStO CereS • tUrlOCK •print, OaKDale • rIVerBanK grow their careers and• lODIincrease their bottom line • through digital and local events.” “The most trusted source of positive, local business news in San Joaquin and

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September 2014

OUTPATIENT SURGERY CENTERS In San Joaquin and Stanislaus Counties. Ranked by Square Footage. Ties are Ranked in Alphabetical Order. Company Name Address Medical Director

Kaiser Permanente Ambulatory Surgery Center Stockton Medical Office 7373 West Lane, Ste. 280 Stockton, CA 95210

Web Address Local Phone Fax

Director or Area Manager

Types of Affiliated with/Owner Group Insurance Accepted

Square Footage

Hours

Year Est.

kaiserpermanente.org 209-476-2000 Fax 209-476-3526

Corwin Harper, Sr. VP and Area Manager

Kaiser Permanente

Kaiser Permanente members

18,000

Mon. - Fri. 7am - 6 pm

1992

St. Joseph’s Surgery Center 1800 N. California, Ste. 1 Stockton, CA 95204

stjosephs-sc.com 209-467-6316 Fax 209-461-6895

Dr. Doug Solomon, MD

St. Joseph’s Medical Ctr., United Surgical Partnership International and 13 physicians

All major carriers

16,800

Mon. - Fri. 6 am - 5 pm

2005

Sutter Gould Medical Center Stockton Ambulatory Surgery Center 8011 Don Avenue Stockton, CA 95209

sutterhealth.org 209-955-3001 Fax 209-473-1296

Katrina Holmes, RN

Sutter Health

All major carriers

13,000

Mon. - Fri. 6:30 am - 4 pm

2009

Emanuel Medical Center 825 Delbon Avenue Turlock, CA 95382

emanuelmedicalcenter.org 209-664-2700 Fax 209-664-2707

Dr. David Canton, MD (EMC); Bernadette Khanania, Director Outpatient Surgery

Covenent Ministries of Benevolence

10,000

Mon. - Fri. 7 am to closing

1985

Memorial Medical Center 1700 Coffee Road Modesto, CA 95355

memorialmedicalcenter.org 209-526-4500 Fax 209-572-7049

Most health plans, including Medi-Cal and Medicare

JoAnn Adkins, RN

Memorial Medical Center

All major carriers

10,000

Mon. - Fri. 5:30 am - 7 pm

1970

Same Day Surgery Center at Spanos Court 1401 Spanos Court, Ste. 200 Modesto, CA 95355 Short Stay Surgical Center Sutter Tracy Community Hospital 1420 N. Tracy Boulevard Tracy , CA 95376 Tower Surgery Center 1801 Colorado Avenue, Ste 140 Turlock, CA 95382

memorialmedicalcenter.org 209-525-3110 Fax 209-525-5829

JoAnn Adkins, RN

Memorial Medical Center

All major carriers

10,000

Mon .- Thurs. 5:30 am - 5 pm

2001

suttertracy.org 209-835-1500 Fax 209-832-6076

Janet Jule, RN

Sutter Health

All major carriers

10,000

Mon. - Fri. 6 am - 6 pm

2000

tower-health.com 209-216-3470 Fax 209-216-3475

Dr. Sam Romeo, MD

Physician/Medical Center Partnership

All major carriers

9,740

Mon. - Fri. 6 am - 6 pm

2005

Northern California Surgery Center 3850 Geer Road Turlock, CA 95382

northerncalifornia surgerycenter.com 209-668-9866 Fax 209-668-9843

Dr. Daryl Bailie, MD

Mostly physician owned, small ownership stake by management company Nueterra Healthcare

Most PPOs, HMOs and other carriers

8,400

Mon. - Fri. 6 am - 5 pm

2005

Ambulatory Surgery Center of Stockton 2388 N. California Street Stockton, CA 95204

ascstockton.com 209-944-9100 Fax 209-944-9307

Dr. Phillip Ruhl, DO Medical Director Chief of Anesthesia

Physician owned

Most health plans

7,824

Mon. - Fri. 6 am - 5 pm

2001

Kerri Darnell, RN

Stanislaus Surgical Hospital majority owner, minority owner RMC Medstone

All, except CVMG

5,946

Mon. - Fri. 6 am - 6 pm

2004

Dr. William Pistel, DO

Physicians’ Surgery Center of Modesto, Inc.

Most health plans, all out of network

5,500

Mon. - Fri. 9 am - 5 pm

2007

Dr. Salman Razi, MD

Physician owned

All major carriers

5,400

Mon. - Fri. 7:30 am - 4 pm

2005

Dr. Christopher Arismendi, MD

Independent, community owned

All major carriers

4,140

Mon. - Fri. 7 am - 3 pm

1912

Dr. Magdy Elsakr, MD

Physician-owned

Most carriers not Kaiser, Sutter Gould or CVMG

3,500

Tues. - Wed 8 am - 12 pm Thurs. 12 pm - 5 pm Friday 8 am - 4 pm

2006

endoscopyoflodi.com 209-371-8700 Fax 209-369-1262

Denise Pogue, RN

Lodi Memorial Hospital-51% Physician owned-49%

All major carriers

2,000

Mon. - Fri. 7 am - 5 pm

2009

lodihealth.org 209-334-3411

Alvin Aguire, RN

Lodi Memorial Hospital

All major carriers

WND

Mon. - Fri. 6 am - 6 pm

1952

Most major carriers

Mon. - Fri. 6 am - 4:30 pm

1984

Most major carriers

Mon. - Frid. 6 am - 4:30 pm

2009

11 12

Coffee Road Surgery Center 1335 Coffee Road Modesto, CA 95355 River Surgical Institute 609 E. Orangeburg Avenue, Bldg B Modesto, CA 95350

stanislaussurgical.com 209-232-2651 Fax 209-572-0151 riversurgical.com 209-527-6700 Fax 209-527-6711 tracysrg.com 209-836-5680 Fax 209-836-5778

Tracy Surgery Center 2160 W. Grantline Road, Ste. 120 Tracy, CA 95377

Alex & Faye Spanos Surgery Pavillion Dameron Hospital 445 W. Acacia Stockton, CA 95203

dameronhospital.org 209-944-5550 Fax 209-461-7586

Sylvan Surgery Center 2336 Sylvan Avenue, Ste. B Modesto, CA 95355

None 209-338-0393 Fax 209-338-0292

Endoscopy Center of Lodi 840 S. Fairmont Avenue, Ste. 1 Lodi, CA 95240 Lodi Memorial Hospital Outpatient Procedures 975 S. Fairmont Avenue Lodi, CA 95240 Lodi Outpatiend Surgical Center 521 S. Ham Lane Ste. F Lodi, CA 95242 Endoscopy Center of Lodi 840 S. Fairmont Avenue, Ste. 1 Lodi, CA 95240

NA 209-333-0905 Fax 209-333-0219

Kippy Pogue, Director

NA 209-371-8700 Fax 209-369-1262

Kippy Pogue, Director

Endoscopy Center of Lodi, Lodi health, Regent Surgical Health Lodi Outpatient Surgical Center, Lodi Health, Regent Surgical Health

September 2014

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Medical experts Medical experts expertly located. expertly located. At Sutter Gould Medical Foundation we believe expert care should also be convenient care. That’s we have online At Sutter Gould Medical Foundation wewhy believe expert careservices should and centerscare. in almost every in theservices Centraland Valley. It’s also becare convenient That’s whycommunity we have online another weevery plus you. care centers in way almost community in the Central Valley. It’s another way we plus you.

Check your health plan for access to the Sutter Health network. To find a doctor, visit suttergould.org or call 1(855) 550-3887. Check your health plan for access to the Sutter Health network. To find a doctor, visit suttergould.org or call 1(855) 550-3887.

01572

Central Valley Business Journal

Food truck culture

September 2014

Modesto truck builder caters to mobile food businesses By SONYA HERRERA Business Journal writer MODESTO -- One day, a truck is finished for a food vendor in San José. Not long after, another is completed for a restaurant in Turlock. Each week, photos of a local truck and trailer builder’s most recent works are promptly posted on Facebook for followers to admire, envy and add to their wishlists. Cal Central Catering Trailers, a custom food truck manufacturer based in Modesto, is busily profiting from the blossoming nationwide food truck culture. The company’s client base is diverse. Cal Central’s customers include The Cupcake Lady, a high-end bakery which travels between Merced and Tracy, and Romson’s Kebab, a Mediterranean restaurant located in Turlock that serves shish kabobs and gyros. Mobile taquerias, or taco trucks, are frequent customers and order vehicles

in a range of sizes; some are as big as 26 feet and others are nearly as small as a pushcart. While its customers also include restaurants in Alabama, Oregon and Washington, most of the manufacturer’s business remains local. “I would say that 80 percent of our clients come from the Bay Area and the Central Valley, and the other 20 percent from states like Oregon, Washington and Alabama,” said Cal Central Catering owner Carlos Osorio. California’s Bay Area is one place where our nation’s recent trend toward food truck dining is particularly visible. The popular travel site Jetsetter.com ranked San Francisco among its top seven food truck cities in America. The region also hosts many food truck-friendly festivals, such as the recent Electronic Sriracha Festival in San José, which featured about 30 different food truck vendors. Events like these have gained greater prominence in recent years;

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SOUTH SAN JOAQUIN IRRIGATION DISTRICT

MANTECA • ESCALON • RIPON

PHOTO COURTESY CAL CENTRAL CATERING TRAILERS

Cal Central Catering Trailers built the familiar pink and brown truck for the Cupcake Lady, which sells gourmet cupcakes in Modesto, Tracy and Turlock.

the result has been an unexpectedly high percentage of restaurant sales going to food trucks. According to Next City, a non-profit organization that covers innovation in metropolitan areas, the National Restaurant Association pegged food trucks’ 2013 sales at nearly $700 million. That amounts to about 1 percent of nationwide restaurant sales. “Not bad for a business model

that didn’t exist before 2008,” wrote Vicky Gan in Next City’s Equity Factor column, referring to the year that gourmet food trucks first emerged from Los Angeles’ culinary melting pot. Gan also noted that “a 2012 study by Emergent Research projected that food truck revenue would quadruple to $2.7 bilPlease see FOOD TRUCKS Page 54

September 2014

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FOCUS: RESIDENTIAL REAL ESTATE

How to know if it’s time to buy or sell Is it the right time to buy a house? Is it the right time to sell? How do you know when to jump into the real estate market? The answer is … it depends. No single answer applies to everyone. A host of factors come into play, including the economy in general, whether home prices are rising or falling, the inventory of available homes and the state of your own finanEileen Schamber cial outlook. President, Lodi If you are a Realtors Association buyer, here are the top four important elements to weigh before you decide to purchase: Economy and competition The rebound in the economy means more competition for homes because people who have been renting or staying put are now jumping into the housing market. This translates into quick turnover on home sales, multiple bids and sometimes, buyers bidding over the asking price. The boost in prices also fuels competition from buyers who want to get into the market before prices get too high. Even though prices are rising, many still consider some homes underpriced since prices had dipped so low. Buyers are looking to make a move while houses are still relatively a good deal. FHA fee changes Loans through the Federal Housing Administration (FHA) were historically the best bet for people with low to moderate incomes and not much money to put toward a down payment. Generally, private lenders require a 5 percent down payment, while FHA only requires 3.5 percent. However, with changes to loan terms, FHA may no longer be the smartest option. FHA loans require mortgage insurance, a fee tacked onto the loan that provides the lender some protection in case the borrower defaults on the loan. In the past, the borrower only needed to carry the insurance until the loan reached 78 percent of the original amount. Under the new rules, the borrower is required to carry the insurance for the life of the loan. The cost of mortgage insurance on FHA loans has also gone up, almost tripling since 2008. In 2013, the fee rose to 1.35 percent of the balance of the loan. Additionally, FHA loans require borrowers to pay an upfront fee of 1.75 percent. Between the upfront fee and the required mortgage insurance, saving more for a down payment and getting a private mortgage may make more

financial sense. Other affordability programs The Good Neighbor Next Door program offers discounts of homes in “revitalization” areas of up to 50 percent for qualified firefighters, law enforcement officers, EMTs and teachers. Check with state and local housing agencies to see what programs are

available in your area. Check www. usa.gov for links and other home buying help and information. Mind your debt Having a large amount of debt in relation to your income will reduce your chances of getting a loan with favorable terms or even getting a loan at all. Private lenders generally have more

stringent rules for debt-to-income ratio (DTI). There are two kinds of DTI: how much personal debt you can carry in relation to your income (e.g. car loans, student loans, child care expenses) and income versus the amount you will be spending on housing debt (e.g. mortgage payments, property taxes, insurance and so forth.) Lenders take both into considPlease see BRINGING IT HOME Page 47

Bringing it home

Lighting rebates

HVAC rebates

High efficiency Refrigerator motor rebates recycling program

Central Valley Business Journal

Million-dollar goal

September 2014

CSU Stanislaus launches six-week One Purpose scholarship campaign By NORA HESTON TARTE Business Journal writer TURLOCK -- If all goes as planned this fall, California State University, Stanislaus will have $1 million in scholarship money to distribute to its students from its One Purpose fundraising event. The six-week fundraising effort kicked off Aug. 28 with more than 300 volunteers from across the Central Valley teaming up to raise money and awareness for One Purpose. The total amount raised will determine how many scholarships are available to students and for what monetary amounts. To get this year’s event started, One Purpose members Matt and Maria Swanson donated $250,000 as seed money to the cause. “We hope that our commitment will motivate others to give to One Purpose,” Matt Swanson said. All the money raised will be distributed to new and existing CSU Stanislaus students for the following academic year, explained Communications and Public Affairs Specialist Kristina Stamper. “The Office of Financial Aid and Scholarships will provide a list of all new CSU Stanislaus applicants and

current CSU Stanislaus students,” Stamper said. “The names of the highest-achieving students, based on academic performance criteria, will be provided to the respective college deans and athletics director to determine the scholarship awards.” One Purpose Chair June Rogers said the volunteers and donors, made up of school alumni and other community members, are what give One Purpose the potential to be successful. “The goodwill of volunteers paired with the generosity of donors will result in scholarships that will be awarded to our best CSU Stanislaus students,” Rogers said. “Those students will then be empowered by their education to reinvest in our community.” “It would not be possible to launch an effort of this magnitude without the enthusiasm and support of leaders from both our campus and the community,” said Shirley Pok, vice president for university advancement. “Together, we are raising the bar for student success, and that success will build a bright future for our region,” Those involved in the campaign expect the benefits of One Purpose will

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One Purpose will use the money it raises to distribute scholarships to new and current CSU Stanislaus students.

overflow into the community. Matt Swanson said that providing scholarships to high-achieving students will help keep outstanding students in Turlock where they will protect and grow the community’s local intellectual resources. “Our family of companies have several CSU Stanislaus graduates in senior leadership roles,” Swanson said in a message that announced his contribution. “The university is the clear leader in the development and preparation of the Central Valley’s future workforce.” Volunteers are in charge of going out into the community, sharing the

One Purpose message and collecting donations. Donors can give money at various pledge levels to assist in reaching One Purpose’s $1 million goal. Those who donate will receive membership benefits based on their pledge amount. For example, donors who pledge $100 (the lowest membership level for non-CSU Stanislaus employees) will receive a lapel pin, a license plate frame and recognition in a university publication. Donors who pledge $10,000 (the highest level advertised) will receive all of the benefits of a $100-pledge Please see PURPOSE Page 54

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September 2014

FOCUS: COMMERCIAL REAL ESTATE

Turlock Industrial Park uses clustering to create synergy There is little doubt that California’s Central Valley is on track to economic recovery. Falling unemployment rates, increased consumer activity and new construction are just a few of the many indicators that point to a light at the end of a long and difficult tunnel. Aside from the economy’s natural ability to stabilize, the Central Valley and the cities within it are making sigTerrence Winters nificant strides Market Specialist, toward ensurNAI Benchmark ing themselves a Turlock/Merced bright and prosperous future. Cities like Turlock, that embrace and invest in what makes them unique, are on the cusp of fundamental change. The vision to recognize and invest in core competencies was not lost on Turlock’s City Council and is the driving force behind one of the most creative

Business Space

real estate endeavors to date: the Turlock Regional Industrial Park. In 2006, the Turlock City Council adopted a plan to make a long-term investment aimed at providing an environment conducive to industrial and commercial growth. Initially referred to as the Westside Industrial Specific Plan (WISP), the Turlock Regional Industrial Park (TRIP) project sought to attract businesses that would promote regional synergy and add to the industrial cluster. More than 2,600 acres in west Turlock were designated for the project and more than $14 million was allocated for infrastructure to provide shovel-ready parcels. The plan was based on a brilliant yet simple business idea: core competency. The Council recognized the unique agricultural strengths of Stanislaus, San Joaquin and Merced counties -- yet it also recognized that Turlock is not, nor should it pretend to be, Silicon Valley. Instead, through the incorporation of science and technology, the project presents Turlock with the opportunity to become the agricultural and food processing hub of the Central Valley. “Based on our strengths, we have no

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The new Blue Diamond Growers plant is one example of how the city of Turlock has reduced development time and cost by doing pre-emptive environmental impact reports.

business in going after companies like Amazon. Nor should we pretend that we are the Silicon Valley. However, what we are interested in is becoming the Silicon Valley of Food Processing,” said Turlock’s Assistant to the City Manager for Housing and Economic Development Maryn Pitt. Attracting the type of industry that could develop synergistic relationships with valley-based food processors is TRIP’s goal. Though the city

cannot directly provide cash on the table for incoming businesses, what it has done is create an enticing environment in which startup risk and economic boundaries are minimal. The city of Turlock has successfully completed a number of preemptive environmental impact reports – an arduous process that can usually take months or even years. Eliminating Please see BUSINESS SPACE Page 47

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BRINGING IT HOME Continued from Page 44

eration. Would-be borrowers who want private financing generally need to have less than 45 percent of their income going toward personal debt, while FHA will finance borrowers who have up to about 56 percent of their income allocated for debt payment. Borrowers can qualify for an FHA loan with up to 47 percent of their income slated for housing costs, while conventional lenders generally allow only up to 38-40 percent. If you are thinking of selling your home below are the top four dynamics to consider before placing your home

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BUSINESS SPACE Continued from Page 46

this barrier saves time and expenses for prospective businesses. The effect of this approach is evident, as it took California agricultural cooperative Blue Diamond Growers just one year and three days to begin production after breaking ground in April 2012. Quick startup, minimal risk and the opportunity to develop synergistic relationships with regional strengths is what the TRIP aims to help with – a goal it has accomplished, and continues to build upon eight years after its implementation. With companies like U.S. Cold Storage, Blue Diamond Growers and Hilmar Cheese leading the way, it’s not difficult to see why the industrial park is attracting attention from non-regional food processors. “Companies will want to be near big producers like Blue Diamond and Hilmar Cheese,” Pitt said. “We’re hoping to also attract industries that have synergies with base-sector employers.” Local job creators like Foster Farms and Sensient Flavors are affirming the city’s aspirations, as they look to expand in size and employment. Businesses vital to food production are also experiencing the benefits of local industrial growth, with many exceeding expected growth numbers – one even reaching its 10-year projections in just three years. Though still recovering, the future of the Central Valley is beginning to look like a bright one. With thousands still out of work and struggling to get by, it is the hope of many that the Turlock Regional Industrial Park will continue to be a catalyst for growth and employment. Through the careful leverage of regional-unique strengths, the city has managed to create an industrial cluster that is both effective and synergistic. Continued growth in the industrial park and base-sector employers has not only inspired confidence in the local market, but attracted the attention of non-regional industry. With a rebounding economy and a thriving industrial hub, Turlock is, indeed, beginning to look like the Silicon Valley of food processing.

on the market: Rising home prices House prices are rebounding from the downturn, and 2014 is shaping up to be a seller’s market. Rising home prices are a boon to sellers who can expect faster sales, multiple fullprice offers and even offers above their asking price. Starter homes in demand If you have a starter home and are looking to upsize, the market is especially in your favor. Starter homes are in short supply because during the economic

downturn, people were buying and selling less frequently. Now that the economy is improving, there’s a lot of pent-up demand, especially for people looking for inexpensive housing or a first home. More equity The nationwide trend of rising home prices means additional good news for sellers. The boost in prices is finally lifting many homeowners from their underwater mortgages and giving others more equity in their homes. More equity means more owners will have the money

for a down payment and closing costs if they’d like to move up to something pricier. Time to refinance? Rising prices will also raise the appraised value of many homes, meaning it may be a good time for homeowners to refinance. Higher appraisals may help you get more favorable terms on a first mortgage or refinance the rolling of a second mortgage into one stable, fixed-rate mortgage. Whether you are looking to buy or sell reviewing the top influences affecting our market is a great place to start.

Central Valley Business Journal

September 2014

Seizing opportunity: leadership and timing This summer I had the pleasure of travelling to Washington, D.C. and other points of interest on the East Coast with my family. This was a different experience for me in that it was my first time seeing the sites with my children, and it gave me the opportunity to teach them about the incredible people who have led our nation since the beginning. One of our first stops was the National Archives Building where the Declaration of Independence showcases the monumental accomplishment of our founding fathers. What a moving experience to see the original signatures of Thomas Jefferson and Benjamin Franklin. These men had a clear vision of the future of our nation. That vision and passion coupled with unwavering perseverance caused them to stay the course. Their journey was a difficult one, but they bravely put their lives on the line to provide a better future for all of us. They were the right leaders at the right time. Later in our trip we journeyed about 50 miles north of New York City to West Point Military Academy. Herein lies the most impressive leadership-development organization I have ever seen. I have had the privilege of visiting this prestigious institution on three different occasions, and each

time I walk away with an incredible sense of awe. Men and women enter the gates young and inexperienced, yet in the span of four years they emerge equipped with more effective leadership skills than most managers will gain in an entire career. West Point alumni include U.S. presidents, heads of states of other nations, five-star generals and astronauts. While in Washington it was imPeter Johnson portant to me that Pacific - Eberhardt the family visit School of Business the Holocaust Museum. I expected to feel outrage, sadness and empathy along with a host of other feelings, and I did. What I didn’t expect was a strong admiration for Adolf Hitler’s early leadership ability. In executive leadership programs that I’ve taught, I have often used Hitler as an example of an effective leader because even though he was inarguably a force of destruction, there are still lessons to learn from his success. What he achieved was due in part to

Clear Vision

the fact that he saw an opportunity – Germany in crisis after World War I -- and he went after it. Because of that, he was able to do things that he wouldn’t have been able to do had Germany been a thriving nation. He had no money, no size or strength, and no family connections, but by capitalizing on Germany’s vulnerability and aligning himself with some very intelligent and powerful people, he got the resources he needed, and for more than a decade he was unstoppable. Rahm Emanuel, former chief of staff to President Obama and current mayor of Chicago, once stated, “You never want a serious crisis to go to waste; it’s an opportunity to do otherwise important things that you would otherwise avoid.” The great tragedy is that Hitler used his leadership for unspeakable evil and left a path of destruction such as the world has never seen. But imagine if you could take that kind of drive and channel it for good. Imagine if you were unstoppable. So what are the leadership lessons to be learned? First, always take advantage of a crisis. In many cases it is carte blanche to do important things you normally couldn’t do. During the recession I saw clients eliminate positions (and some bad

long-time employees), look for new revenue streams and eliminate poor performing units/divisions. Second, make sure you have a clear vision that others can join. If people are not buying into your vision you have no followers. If you have no followers you are not leading but rather taking a walk by yourself. Finally, have passion when sharing your vision. I have seen speakers who lacked content in their presentations get standing ovations because they talked from the heart and were passionate. Passion can cover up a multitude of flaws in vision, planning or execution. If you’re a member of a management team, a non-profit board or another organization, take a moment and look around. Do you have the right leaders at the right time? Are you the right leader? If not, what do you need to do to become the leader your organization deserves? Until next time, make it a great day toward your best year ever! -Peter Johnson is the Director of the Westgate Center for Leadership and Management Development and the Institute for Family and Closely Held Businesses in the Eberhardt School of Business at the University of the Pacific. He welcomes your feedback and can be reached at 209.946.3912 or peterjohnson@pacific.edu

September 2014

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Courthouse progress

SJ COUNTY

BRIEFS Older, tech businesses to be honored at Chamber Tech Barbecue STOCKTON -- The Greater Stockton Chamber of Commerce, along with the San Joaquin Partnership, will celebrate new and expanding businesses at its 50th Annual Industrial & Technology Barbecue Sept. 10. More than 300 business people will gather in the outdoor grass area of the University Plaza Waterfront Hotel to honor new and expanding manufacturers and other industries in San Joaquin County. PG&E will also present a “Green Award” to Wilmar Oils & Fats LLC. In addition, the Chamber will acknowledge businesses in manufacturing and technology that are 50 years or older. If you go: - When: 5 p.m., Wednesday, Sept.10 - Where: University Plaza Waterfront Hotel. 110 W. Fremont St. Stockton 95202 - $40 per ticket, pre-paid reservations only For more information and reservations call the Stockton Chamber of Commerce 209-547-2770.

Farmers & Merchants Bank hires Denk as new VP LODI -- Farmers & Merchants Bank of Central California hired a new vice president, retail operations manager in July. Marti Denk has more than 25 years of banking experience and most recently worked for Community Bank of San Joaquin as Denk executive vice president, chief operating officer with responsibility for the branch system and

A giant crane was erected in late August as construction crews make progress on the new San Joaquin County courthouse on Weber Avenue. The crane should give residents an idea of how much taller the courthouse will be than other buildings in downtown Stockton. The building has been in the planning stages since 2007. The old courthouse was built in the 1960s. The new building will include better security features such as better separation between inmates and public areas. Plans show a building that has more glass and feels more open. When the courthouse is finished in 2016, it will be San Joaquin County’s tallest building at 13 stories and include 28 finished courtrooms. Cost: $207 million. administrative departments. “Marti has earned a strong reputation in the financial industry and is a respected leader. We are extremely thrilled that she is now part of the F&M Bank team,” said bank President and CEO Kent A. Steinwert. “Marti truly understands the core values of community banking. Her expertise in improving operational efficiencies, enhancing customer service and developing customer relationships is a perfect fit for our organization.” Denk previously held key management positions with Stockton Savings Bank and American Savings and Loan.

Haggin Museum announces new appointments STOCKTON -- The Haggin Museum has a new education assistant and a new publicity coordinator, the museum announced. Lindsey Munzel will support the education department with programming, events, developing exLange hibition materials and managing the museum’s docent council. Munzel was gallery interpreter at the Tech Museum of Innovation in San Jose. She was also a visitor services specialist at the Museum of American Heritage in Palo Alto. She earned a master’s degree in museum and exhibition studies from John F. Kennedy University in Berkeley. Meredith Lange is the museum’s new publicity coordinator. In that role, Lange will design and prepare promotional and press materials, develop the member newsletter, maintain the Museum’s web presence and develop Museum visibility strategies. Lange is an adMunzel junct professor of art history at San Joaquin Delta College

BUSINESS JOURNAL PHOTO

and has served in arts administration roles throughout the region. She has a master’s degree in history and theory of contemporary art from the San Francisco Art Institute.

EXIT Realty hires new Realtor MANTECA -- EXIT Realty Consultants has hired Shannan Jaime as a full time Realtor to work in its Manteca office. After working in sales for 20 years, Jaime recently earned her California Real Estate license. Jaime Jaime is a longtime resident of Escalon and is familiar with San Joaquin and Stanislaus counties.

Lathrop adopts new water rules

LATHROP -- In mid-August Lathrop’s City Council voted unanimously to cut back the number of days that businesses and residents can water. Instead of three days, it is now two. The restriction was a response to the State of California’s critical drought status. According to the new rules, commercial and industrial customers can only water landscaping on before 10 a.m. or after 7 p.m. on Tuesdays and Fridays. Residents with odd-numbered addresses may water before 10 a.m. or after 7 p.m. on Wednesdays and Sundays

only. Residents with even-numbered addresses may water before 10 a.m. or after 7 p.m. on Tuesdays and Saturdays only. Watering that runs off into a neighboring parcel or down onto a city sidewalk or into a gutter will be a violation of the new ordinance.

Stockton schools takes Breakfast Challenge

Two Central Valley school districts will compete in the seventh annual Breakfast Challenge presented by the California Milk Processor Board (CMPB). Stockton Unified School District and Modesto City schools, along with 13 other districts throughout California, will take part in the challenge to “remind students to fuel up with the most important meal of the day.” The Breakfast Challenge runs from August to October and will encourage students to drink milk every day through a friendly competition among participating school districts. The school in each district (or group of districts) with the greatest increase in breakfast participation will win $3,000 which will go toward student activities. CMPB is adding a social media component as well. The organization wants students to post pictures of their breakfast with milk on Facebook, Twitter or Instagram and tag the image using the hashtag #gotmilkinmybreakfast. At the end of contest, three winners will be selected from the photos with the most likes on the Facebook contest page. The Grand Prize winner will receive $1,000 and two runners-up will each receive a $200 store gift card.

September 2014

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CSU Stanislaus ranked high by Forbes, Money

STANISLAUS COUNTY

BRIEFS Tenet completes acquisition of Emanuel Medical Center TURLOCK -- Emanuel Medical Center in Turlock has officially become the newest Tenet Healthcare Corporation hospital in the Central Valley. Tenet has completes its acquisition of the hospital, it announced Aug. 1. Emanuel joins Doctors Medical Center of Modesto and Doctors Hospital of Manteca as a Tenet holding. “We are pleased to add Emanuel Medical Center to our network of patient care services in California’s Central Valley, and look forward to working with the team of dedicated physicians and staff to expand healthcare services in the area,” said Britt T. Reynolds, president of hospital operations at Tenet. Tenet acquired Emanuel from Covenant Ministries of Benevolence, a family of Evangelical Covenant Church ministries. “We selected Tenet to be the new owner of Emanuel Medical Center because we wanted to ensure that this vital community asset continues to serve Turlock for many decades to come,” said David Dwight, president of Covenant Ministries of Benevolence. “We are confident that we are leaving Emanuel Medical Center in good hands and that Tenet will be a dedicated and responsible steward of the hospital.” Tenet also named Susan Micheletti as Emanuel Medical Center’s new chief executive officer, effective Aug. 1. Tenet described Micheletti as a highly experienced hospital executive. She comes to Emanuel Medical Center from Tenet’s San Ramon Regional Medical Center.

California Gold Almonds receives ‘superior’ ratings MODESTO -- California Gold Almonds has received superior ratings from Sci-

TURLOCK — Two prominent financial publications rank California State University, Stanislaus ranks among the best colleges in the nation for quality and affordability. “To appear in these rankings is a testament to the value students receive in a CSU Stanislaus education,” university President Joseph F. Sheley said. “Our graduates are smart and adaptable, and they enter the workforce prepared for success not just in the short term, but throughout their careers.” Money magazine ranked CSU Stanislaus 173rd out of 1,500 four-year institutions on its Best Colleges list. It gave the university a B-plus for value. The magazine screened out colleges with below-average graduation rates, then ranked the remaining 665 on 17 factors in three categories: educational qual-

CSU Stanislaus ranked 173rd on Money magazine’s Best Colleges list.

MARK RICHEY/CVBJ

ity, affordability and alumni earnings. Forbes also gave CSU Stanislaus high marks on its America’s Top Colleges list, which focuses on the return on investment students receive from their university. Forbes worked with the Center for

College Affordability and Productivity and looked at criteria such as postgraduate success, student debt, graduation rate and academic success to rank the top 650 schools in the United States. CSU Stanislaus placed No. 476 overall and No. 88 in the West region.

entific Certification Systems, Inc, now known as SCSGlobal. The company received the ratings in HAACP Based Good Manufacturing Practices and Food Security Programs. It’s the second consecutive year California Gold Almonds has received the ratings. Scientific Certification Systems, Inc, now known as SCSGlobal, is a leader in third-party environmental, certification, auditing, testing and standards development for food quality. California Gold Almonds has two facilities in Modesto’s Beard Industrial District and processes 10-12 million pounds of almonds every year.

cash and $2,500 in professional services to help them make their idea into a reality. That winner will also have an opportunity to present his or her idea in front of the local Stanislaus/ Merced Angels group for even more funding consideration. The final winner will also be entered into the Regional San Joaquin Entrepreneur’s Challenge to be held in Stockton in February 2015. To learn more, visit www.alliancesbdc.com or email Lisa Valdez at valdezl@stanalliance.com.

that women have made in the hydropower industry. The award recipients are nominated by their peers in 10 categories. Harding was nominated in the Dam Safety category. “Hydropower is such a male-driven industry, from engineers and CEOs to technicians and researchers. In an average magazine issue, the bulk of my authors are male. Over the last two years, this disparity has become quite clear,” said HydroWorld Associate Editor Bethany Duarte. Harding and the other recipients received their awards at a luncheon during the HydroVision International Conference in Nashville, Tennessee on July 22.

First Innovation Challenge event to be Sept. 17

MODESTO -- The seventh annual Modesto International Architecture Festival is nine days of exploration of architecture, landscape, public art, and urban design. The festival is hosted by the American Institute of Architects Sierra Valley Chapter and the Modesto Art Museum. It includes more than 70 events, tours, exhibits, movies, and activities, all with no admission charge. The festival runs from Sept. 13-21. Visit www.modestoarchfest.com to see the schedule of events.

MODESTO -- The first Stanislaus Innovation Challenge is set for Sept. 17 at the Kirk Lindsey Center at 1020 10th St. Suite 102 in Modesto. Budding inventors in Stanislaus County will be able to test their ideas in competitive setting. The event is presented by the Stanislaus Business Alliance. The Stanislaus Innovation Challenge is a series of mini-competitions that will take place in communities throughout Stanislaus County over the next year. They will help determine if an entrepreneur’s idea has commercial potential. More competitions are slated for Oakdale, Patterson and Turlock in coming months. The winners of each of the four local competitions will then compete in a final round competition for the chance to take home a cash prize and professional services to help them develop their concept and move it to market. The winner of the final competition, held on Dec. 10, will receive $2,500 in

Modesto Architecture Festival starts Sept. 13

TID employee wins national women’s engineering award TURLOCK – Turlock Irrigation District’s Chief Dam Safety Engineer Peggy Harding, has won the inaugural “Women with Hydro Vision” award. The Women of Hydro Vision Awards recognizes the contribution

Patterson appoints interim city manager PATTERSON -- Director of Engineering, Building and Capital Improvements Ken Irwin was appointed interim city manager by Patterson’s City Council, Aug. 12. He replaces Rod Butler who left for another job in Upland in Southern California. “I am honored that the mayor and City Council are confident that I would be the right individual for this interim position,” said Irwin in a press release. “I am certain that with our council’s guidance and our excellent city staff, I will be able to manage the city with as little disruption as possible during this period of transition.” It was not immediately known whether the city would look for a permanent city manager from among current employees or whether Patterson will recruit a candidate from outside.

HAVE NEWS? OPENINGS? HIRINGS? We here at the Central Valley Business Journal like to keep up-to-date with everyone in the business community. With your help we can! Email press releases and other news to: editor@cvbizjournal.com

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Stockton, Ca 95212 Yucht Sheldon G Yucht Judith D Hyphy Smokers Club 7170 West Lane Suite #1 Stockton, CA 95210 Hyphy Smokers Club Inc

SJ COUNTY

LEGALS Fictitious Business Names San Joaquin Customs 2405 N El Dorado St Ste. A Stockton, CA 95204 Hey Stephen J Winden Farms 18499 S Jacktone Rd Manteca, CA 95336 Vandongen Robert Tr Dendulk Timothy C & Marietta Trust Winters Robert F Tr Winters R & D Trust Winters Denese A Tr Winters Robert F Trust Dendulk Gilbert A Tr Dendulk Gilbert A & Marjie Trust Dendulk Marjie Tr|K Fund Llc Dendulk Robert W Tr Dendulk Robert W & Lisa K Trust Dendulk Lisa K Tr Dream Home Real Est & Home Ln Dream Home Real Estate & Home Loans Goswami Team Real Est & Home Ln Goswami Team Real Estate & Home Loans Dream Home Realty & Mtg Dream Home Realty & Mortgage 68 E 11 St Tracy, CA 95377 Goswamy Kuldeepak Goswami Jyoti Darrah Wines 12828 Atkinson Road Lodi, CA 95240 Darrah Wines LLC Captain Cook Society 8427 Leale Ave

Dismantler Inc. C & L Farms 5475 Van Allen Road Stockton, Ca 95215 Caffese Eugene E Laires Nelson F

Heathers And Harlots 2566 Marie Antonette Lane Tracy, CA 95377 Pavlakis Annabelle Plato Lukas

Dvine Ideas Jj Auctions Jamosmos Jun Arts & Graphics Jun Jamosmos Arts & Graphics 3024 Carousel Circle Stockton, CA 95219 Jamosmos Elpedio Jr

Bento 357 E Market St Stockton, CA 95202 Sho Mi Inc.

Springside Cattle Co. 4436 Heron Lakes Dr Stockton, CA 95219 Rose Gary B

Eleventh Hour Wine Co 11th Hour Wine Co 11th Hour Wine Company Vegas Baby Wine Ladys Night Lady’s NighT

Cafe Two Twenty One 221 Sacramento St Lodi, CA 95240 Marino Leona

Sonora Market 704 E Sonora St Stockton, CA 95203 Ghaleb Ali A California Assistance In Real Estate 2 West Swain Road Stockton, CA 95207 Sylvester Reginald Hundley Richard Passaglia LLC 5212 Virtue Arc Drive Stockton, CA 95207 Passaglia, LLC Lodi Park And Sell 222 E Kettleman Lane Lodi, CA 95240 Kulberg Todd Dango Trading Buybuysoftware Com Buybuysoftware.Com 2169 Chapman Oak Drive Stockton, CA 95205 Chan Kenny C

Discount Plumbing 787 Cottage Ave Manteca, CA 95336 Doncam Amer Inc.

Viaggio On The River Est & Winery Viaggio On The River Estate And Winery Viaggio Winery Viaggio Est & Winery Viaggio Estate And Winery Viaggio On The River 100 E Taddei Rd Acampo, CA 95220 Viaggio Inc.

Nation’s Giant Hamburgers No. 26 3574 Tracy Boulevard Tracy, CA 95376 Power & Power Inc.

Village Flowers & Gifts 1317 W Lockeford St Lodi, CA 95242 Shields Jennifer

Seven Diamond Thrift Store 3061 E Waterloo Rd Stockton, CA 95205 Alvarado Magdalena

Allure Dental Studio 460 W Larch Rd Ste. 1 Tracy, CA 95304 Allure Dental Studio LLC

Grb Plumbing 933 Black Diamond Way 9 Lodi, CA 95240 Grb & Grandsons Plumbing Inc.

Eco Delivery Xpress E. Co Delivery Xpress 732 Jackson St Stockton, CA 95206 Cordoba Ezequiel

Shoreacre Wines 9 West Locust Street Lodi. CA 95240 Ah Wines Inc.

The Lock Doctors 1537 Elia Ct Manteca, CA 95337 Desruisseau Michael Robert Speak Easy Wine Bar & Cellar 9 West Locust Street Lodi, CA 95240 Ah Wines Inc. Corner Scone Bakery 322 N California Lodi, CA 95240 Green Terrie Faces Skin Studio 425 E Center St #4 Manteca, CA 95336 Shankey Lynn C Manteca Auto Dismantler Inc. 3737 W Yosemite Ave Lathrop, CA 95330 Manteca Auto

Wappen Von Hamburg 15135 W Eight Mile Rd Stockton,CA 95219 Willson Christopher G The Lafayette Sugar Shoppe 450 N Lafayette Court Mountain House, CA 95391 Snyder Rene T Clean Film Aero Packaging Clean Film Aero Packaging Tracy, CA 95304 Vansomeren Carolle S Reg Solutions 233 Granada Way Tracy, CA 95376 Widergren Teresa

Windmill Partners 20504 S Hwy 99 Frontage Rd Ripon, CA 95366 Vangroningen Jeffrey R Vanunen Richard O Ronnie On The Spot 759 Granite Ave Lathrop, CA 95330 Taylor Ronald R

Wheel Repair Zone 641 Dr Martin Luther King Dr Stockton, CA 95806 Tariq Qassam Ellabirds Neighborhood Nursery 215 E Alpine Stockton, CA 95207 Jess Nicole Ella Marie Milton Ins Agy 1330 W Robinhood Drive Suite D Stockton, CA 95207 Milton Ins. Agy Milton Arthur Ray Your Hit My Hit 6507 Pacific Ave #115 Stockton, CA 95207 Scallions Lisa A ASAP Printing & Promotions Ging James

September 2014

Abstracts of Judgment Advanced Rock Crushing Service, LLC 390 California Street Escalon, CA 95320 $39,969.60 Valley Lowbed Service John H. Yap Irene Lai Loke 7400 Chantilly Way Hughson, CA 95326 $480,147.01 Lomarey, Inc. Tanisha Armstrong Jesse Evans PO BOX 1831 426 Swallow Court Manteca, CA 95336 $17,799.00 Fran Lane Larry J Newman Larry Newman 1060 Rivara Road Stockton, CA 95207 $9,135.33 Borclays Bank Delaware Tricia M Long 3396 French Camp Road Manteca, CA 95336 $9,525.26 First Resolution Investment Corp. Anthony V. Bernardo Jr. Anthony Bernardo 2520 Pyrenees Avenue Stockton, CA 95210 $55,901.24 Sterling Jewelers, Inc. Eliseo Rubio Jr. 1099 Roy Frerich Lane Tracy, CA 95377 $10,066.25 Sterling Jewelers, Inc, Juan G Soto 223 E. 22d Street Tracy, CA 95376 $5,407.44 Capital One Bank USA Daniel Gene Neher Alesha Ann Neher Alesha Ann Hanson DBA Lockford Pizza Factory 4425 Voltaire Drive Cameron Park, CA 95682 $3,469.92 Creditors Trade Association

J.J. Luca Enterprises Inc. John Costamagna 19144 Hidden Lakes Lane Acampo, CA 95220 $32,270.25 Amos Picker D.C. management Sarbjit S. Kang Sarbitt S. Kang Sarbjid Singh Sarbgit Kang C/O Dustin MacFarlane 4740 Folsom Blvd. Sacramento, CA 95819 Abolghassem A. Shahidi Abolghassem Hosseini Shahidi Abolghassem Shahidi C/O Jeffrey Kravitz 2310 J Street, Ste. A Sacramento, CA 95816 $277,689.43 Ramos Oil Co, Inc. Ken S. Ornelas Ken Ornelas 2101 Cezanne Lane Stockton, CA 95206 $5,591.51 Gurdev Singh Hawaiian Tree works, Inc. Arrowhead Tree Service, Inc. 12706 Highway View Redlands, CA 92373 Wesley Oberman Douglas Oberman PO Box 1804 Lake Arrowhead, CA 92352 Andy Vanderploeg Gail Vanderploeg 621 Chesterfield Road Bogart, GA 30622 5 Corte Straza Lake Elsinore, CA 92532 $2,339,847.62 James Williams Adams, Derik 362 Gardner Place Lathrop, CA 95330 $4,668.39 GE Capital Ze Yang Poze Yang Po Yang 7209 Percival Way Stockton, CA 95212 $3,281.71 Capital One Bank

Martin Tellez 10349 Galveston Way Stockton, CA 95209 $2,682.53 Portfolio Recovery

Arlene Piper 3813 N. Beecher Road Stockton, CA 95215 $15, 521.00 Vienna Nursing & Rehab Center

Laura M Roberson 261 W Colony Way Ripon, CA 95366 $9,519.33 Discovery Bank

Cindy Hidalgo 2116 Fernvale Drive Stockton, CA 95207 $6,649.78 Capital One Bank

September 2014

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Casita Business Services 1412 S Tegner Road Turlock, CA 95380 Hernandez, Aidee Ceres Transmission 1311 Mitchell Rd Modesto, CA 95351 Mize, Keven Champion Auto & Motorcycle Wholesale 1729 A Edgebrook Dr Modesto, CA 95354 Hoover, Randy Arthur

STANISLAUS COUNTY

LEGALS Fictitious Business Names A & T’s No Limit Motorsports 247 S Sierra Ave Oakdale, CA 95361 Barrales, Aris A-1 Drywall 2378 Laurel Circle Ceres, CA 95307 Villa, Christian

Chilly Billy’s Heating & Air 1632 Pristine Ct Modesto, CA 95357 Billy, Edward Connie’s Express Cuisine 750 Pomona Court Turlock, CA 95382 Mancilla, Connie Cutt Up Music Group 1406 Leonard Ave Apt D Modesto, CA 95350 Alcutt, Joey Duarte And Mariana Azevedo Dairy 5437 West Main Street Turlock, CA 95380 Azevedo, Duarte Azevedo, Mariana

A2z Dental Handpiece Repair 812 Silver Leaf Lane Modesto, CA 95351 Andrade, Ariel Eymard

Dust And Drizzle Baking 206 Helen Avenue Modesto, CA 95354 Martin, Jennifer

Affordable AfterHours Plumbing 2206 Miller Ave Modesto, CA 95354 Ingraham, John Wesley Bajwa’s Royal Food Flavors 1825 Mitchell Road Ste #G Ceres, CA 95307 Sangha, Balvinder Kaur

El Paraiso Night Club 1550 Crowslanding Rd Modesto, CA 95351 Alvarado, Juvenal Bustos, Jorge

Beautiful Happens 2300 Cheyenne Way Modesto, CA 95356 Higgins, Alida Blissful Indulgence 1120 13th St Modesto, CA 95354 Toste, Cindy C J Tackle 2713 Donner Trail Riverbank, CA 95367 Warner, Jeff Warner, Collinda Carlos Head Shop 565 S 9th St Modesto, CA 95351 Escobar, Carlos

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Endless Art 3519 Lloyd Ct Riverbank, CA 95367 Reyes, Victor Essence Information Marketing 1140 Moon River Way Ceres, CA 95307 Hubbard, James European Wax Center 3430 Tully Rd Ste 28 Modesto, CA 95350 Humbled Beginnings Ewc Ez Tax Service 136 Fresno Ave Modesto, CA 95351 Sanchez, Maria L Faer Forensic Investigations 1627 Randazzo Ave Modesto, CA 95350 Faer, Jennifer

Nanney, David Foxy Roxy’s Mobile Pet Salon 2837 Medinah Wy Modesto, CA 95355 Hailey, Jonathan Hailey, Jill G & R Express Trucking 2344 Sorrel Dr Turlock, CA 95380 Dhaliwal, Ranjit Gold Rush Coin And Pawn 422 Coffee Road Modesto, CA 95355 Chavez, Patrick Goldenwest Grocery 2601 Paradise Rd Modesto, CA 95358 Nasser, Saddam Gosolarpros 5278 Jerusalem Ct Modesto, CA 95356 Will, Thomas J Gordo, Joseph C Driscoll, Conrad Bakus, David Green Valley Landscape 883 W Santos Ave Ripon, CA 95366 Nguyen, Sinh Habibi Hookah Lounge 3460 Oakdale Rd #K Modesto, CA 95355 Fransa, Sam Humboldt Creamery 529 Kansas Avenue Modesto, CA 95351 Foster Dairy Farms Eddy, Daniel Malcolm Nisan, Ator Impressive Deals Online Company 548 Market Street #50973 San Francisco, CA 94104 Macias, Maria H Jet Global Services Co 1351 Snake Creek Dr Patterson, CA 95363 Hu, Hermes Chia Ling JG Underwater Pool Services 1252 Paseo Belleza Turlock, CA 95382 Goodman, Jeffrey Scott Just Born Almonds And Walnuts 15339 Tim Bell Road Waterford, CA 95386 Hayes, Robert Lee Key Energy 5426 Spur St

Riverbank, CA 95367 Hollowell, Jeremy Kruse/Lucas Body & Paint 328 Motor City Court Modesto, CA 95356 Ramsey, Ernest Kruse, Jean Marshall’s Ammo-Nation 2105 Brier Road Turlock, CA 95380 Marshall, Gary Maze Dairy 7506 Maze Blvd Modesto, CA 95358 Bento, Joe Luis Merlov Boutique 2701 Esta Avenue Modesto, CA 95355 Merlov Enterprises Group Inc Miller Ranch Enterprises 7990 Wren Road Oakdale, CA 95361 Batezell, Daniel Richard Batezell, Kimberly Ann Modesto Area Disc Golf Club 219 Achor Court Modesto, CA 95354 Forrey, Geoff Yee, Billy Modesto Kidney Medical Group 305 E Granger Avenue Suite 202 Modesto, CA 95350 Itsara, Kriengsak Liu, Kenneth Joo, Chang Sun, Tung

Optimal Hospice Care 1315 Boughton Drive Bakersfield, CA 93308 Optimal Hospice Inc Orchid Spa 1356 Mitchell Rd Ste B Ceres, CA 95307 Lye, Swee P Ott Brothers Properties 5500 Paradise Rd Modesto, CA 95358 Ott, Carl A Ott, Christine Ott, Thomas J Ott, Mary Lynn Peek A Baby 3500 Sisk Rd Suite C2 Modesto, CA 95356 Jacob, George Jacob, Nadia Pizza King 1825 Mitchell Road Ste. #G Ceres, CA 95307 Sangha, Balvinder Kaur Professional Business Services 2410 Counts Ct Modesto, CA 95355 Vanderburg, Shirley Ann Pleasantees 3430 Tully Rd Ste 20-263 Modesto, CA 95350 Knaus, Philip R&S Golden Poultry Co 816 Janopaul Ln Modesto, CA 95351 Nunez, Ruben Nunez, Silvia

Modesto Physical Therapy 2004 Mchenry Ave Modesto, CA 95350 Cox, Richard Russell

Redco 143 E Whitmore Ave Modesto, CA 95358 Redline Engine Distribution Company

Morning Grind Coffee Company 1010 10th St Modesto, CA 95354 Ramsey, Patricia Ramsey, Robert

Reese Ranch Animal Services 5925 Sullivan Rd Newman, CA 95360 Reese, Thomas Martin Reese, Bette-Lynn Zemaitas

New Sound Studios 1913 Rose Ave Modesto, CA 95355 Mitchell, Julian A Norcal Respiratory Services 2716 Medinah Way Modesto, CA 95355 Vega, Francisco Javier One Stop 5913 Mchenry Ave Modesto, CA 95356 Joea, Ranjit Singh Singh, Nirvair Kumria, Sunny

Robert P Mckim Enterprises Inc 600 Cottonwood Dr Modesto, CA 95356 Robert P Mckim Enterprises Inc Rusty Roost Garage, The 5900 Washington Rd Hughson, CA 95326 Friesen, James Michael Santa Fe Drive 2224 Santa Fe Ave Hughson, CA 95326 Youkhana, Shamiran Dodd, Gary Screenkings 3113 Crowslanding Road #23 Modesto, CA 95358 Screenkings Llc Servin Services 157 S Sierra Ave Ste C Oakdale, CA 95361 Servin Vargas, Carolina Sierra Airless 903 Kansas Ave Ste J Modesto, CA 95351 Jacobs, Eric W Smylees Pm & M 1003 Moonlight Dr Ceres, CA 95307 Ysazaga, Steve Sol Consultants 2585 Oppelt Way Turlock, CA 95380 Ayala-Perez, Soledad Steel Works Welding And Assembly 4724 S Commons Rd Turlock, CA 95380 Padlo, Edward Louis Padlo, Kathleen Marie Strands Salon & Boutique 460 North Yosemite Ave Ste. 6 Oakdale, CA 95361 Wolfe, Kymberley Mendoza, Crystal Super Squeegee 4025 Green Knoll Rd Salida, CA 95368 Fletcher, Aston

Richland Seeds 2201 Yosemite Blvd Modesto, CA 95354 Richland Seed Co

Sy Trucking 2840 Alta Vista St Turlock, CA 95382 Yonan, Saul

Right At Home 4230 Kiernan Ave Suite 105 Modesto, CA 95356 Ridi Home Care Inc

Synergy Sales And Marketing 3212 Fleur De Lis Drive Modesto, CA 95356 Jamison, Criag Vincent

Righteous Remedies 7005 Sawgrass Ct Riverbank, CA 95367 Righteous Remedies

Tabco Enterprises 1902 Blue Spruce Dr Oakdale, CA 95361 Roche Jr, Lewie Leal Roche, Kathy

Central Valley Business Journal

CVBJ

FOOD TRUCKS

September 2014

CVBJ

PURPOSE

Continued from Page 42

Continued from Page 44

lion by 2017.” The gradual shift toward mobile food vending is affecting businesses both local and international. Last month, Starbucks began selling its coffee from Aramark food trucks on three college campuses in Arizona, Virginia and South Carolina in an experimental effort to better serve coffee-loving college students. Yet food trucks are swiftly moving beyond sales of coffee and quick bites. Fast casual restaurants, typified by higher-quality food and minimal table service, are expected to be among the strongest drivers of the mobile trend. According to the National Restaurant Association, 19 percent of these establishments “say they are very or somewhat likely” to launch a food truck operation in the next year or two. Sociological researchers Todd Schifeling and Daphne Demetry say that the growing market for “upscale” food trucks mirrors the rising costs of rent in cities with populations over 100,000. In addition, the presence of craft breweries and farmer’s markets -- as well as the absence of fast food and chain restaurants -- correlates positively with the presence of food trucks. While these traits have long defined cities in the Bay Area, Central Val-

plus invitations and tickets to various university events and the opportunity to be “President for a Day,” according to the One Purpose website. Corporate sponsors can donate $3,000-10,000. CSU Stanislaus employees can become One Purpose members with donations as low as $52. The full amount of a donation is tax deductible unless the donor chooses to use the Vines tickets they received as a perk for their donation amount. In that case, the donation is tax-deductible minus the value of tickets. While CSU Stanislaus has a variety of fundraisers throughout the year, “the One Purpose campaign is unique in that it brings together teams of volunteers from both the campus and the community to raise scholarship funds for students who demonstrate academic excellence,” Stamper said. Other fundraisers raise money for program specific needs and scholarships, while One Purpose benefits all majors and programs at the university. Anyone interested in donating their time or resources can do so by contacting Jacqueline Holt, director of annual giving, at (209) 667-6864 or by email at JLHolt@csustan.edu. Those interested in donating money can call the Division of University Advancement at (209) 667-3131, or visit www. csustan.edu/one-purpose.

PHOTO COURTESY CAL CENTRAL CATERING TRAILERS

Cal Central Catering Trailers custom designs trucks and trailer for food vendors and fabricates much of the stainless steel parts.

ley towns are beginning to catch up. Food Truck Frenzy, a group of local vendors that regularly assembles at the Stockton Arena, is set to appear at this year’s Stockton Is Magnificent event on October 4. Food Truck Alley, last year featuring local food-favorite A Moveable Feast, will be greeting visitors again at Lodi’s Field & Fair Day on September 1. And whenever food trucks are operating, food truck builders are building. Osorio and his crew are well-prepared for the increase in business. “Cal Central Catering Trailers has a team of 13 full time employ-

ees, and two part time employees,” Osorio said. Those workers custom-design the trucks as well as install and repair truck equipment. The company fabricates stainless steel parts and carries supplies ranging from coffeemakers to fan motors; its repair shop is open for service Monday through Saturday. Cal Central Catering Trailers offers financing to its customers and has a credit application available online for clients to download and print. For more information visit calcentral.us or call (209) 549-1549.

Serving Stanislaus County

September 2014

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See Our Progress Central Valley Business Journal

September 2014

in in the the Central Central Valley Valley

our customers are our neighbors. the communities we serve as Pg&e our customers are our neighbors. the communities we serve as Pg&e employees are where we live and work too. that’s why we’re investing employees are where we live and work too. that’s why we’re investing $4.5 billion every year to enhance pipeline safety and strengthen our gas and $4.5 billion every year to enhance pipeline safety and strengthen our gas and electric infrastructure across northern and central California. We want to tell electric infrastructure across northern and central California. We want to tell you more about our activities right here in your community. you more about our activities right here in your community.

“I’m a third generation PG&E “I’m a third generation PG&E employee. My father and employee. My father and grandfather also worked for grandfather also worked for PG&E here in the Central PG&E here in the Central Valley. Being part of this Valley. Being part of this community makes me community makes me feel a sense of pride in the feel a sense of pride in the work I do. At PG&E, we’re work I do. At PG&E, we’re committed to getting the job committed to getting the job done right — for your family done right — for your family and ours.” and ours.” –scott salyers –scott salyers

throughout the Central Valley, PG&e is making progress every day. We have throughout the Central Valley, PG&e is making progress every day. We have pressure-tested more than 50 miles of gas transmission pipeline; replaced nearly pressure-tested more than 50 miles of gas transmission pipeline; replaced nearly 20 miles of gas transmission pipeline; invested more than $490 million into electrical improvements; 20 miles of gas transmission pipeline; invested more than $490 million into electrical improvements; and installed smart grid technology on more than 110 electrical circuits benefiting more than 270,000 and installed smart grid technology on more than 110 electrical circuits benefiting more than 270,000 customers in the Central Valley. in the event of an outage, this “self-healing” technology minimizes the customers in the Central Valley. in the event of an outage, this “self-healing” technology minimizes the amount of customers who are without power for an extended period of time. amount of customers who are without power for an extended period of time. together, we are working to enhance pipeline safety and strengthen our gas and electric together, we are working to enhance pipeline safety and strengthen our gas and electric infrastructure — for your family and ours. infrastructure — for your family and ours. ® ®

pge.com/seeourProgress pge.com/seeourProgress

Troubleman Troubleman

“PG&E” refers to Pacific Electric Company, a subsidiary of PG&E Corporation. “PG&E” refers to Pacific GasGas andand Electric Company, a subsidiary of PG&E Corporation. ©2014 Pacific Electric Company. rights reserved. ©2014 Pacific GasGas andand Electric Company. All All rights reserved.