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February 2016

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FEBRUARY 2016 VOL 11 • NUMBER 6

Business Journal CENTRAL VALLEY

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STOCKTON • TRACY • LODI • MANTECA • LATHROP • ESCALON • RIPON MERCED • LIVINGSTON

MODESTO • CERES • TURLOCK • OAKDALE • PATTERSON LOS BANOS • ATWATER

Super Bowl tourism boost

Great Escapes Modesto business offers one-room adventures.

Page 12

New Taproom Channel Brewing aims help revive downtown Stockton.

Page 15

Walnuts & Almonds Nuts are weathering challenges from water and markets.

Page 24

WHAT’S INSIDE Publisher’s Notes.............Page 2 Online Extras....................Page 5 Who’s Hiring..................Page 28 Real Estate.....................Page 32 Briefs.......................Pages 42,43 Legals......................Page 44, 45

Super Bowl 50 offers chance to show off Valley By SIM RISSO Business Journal writer srisso@cvbizjournal.com

STOCKTON — The Super Bowl could provide a super opportunity for San Joaquin County. Santa Clara’s Levi’s Stadium is hosting Super Bowl 50, and San Joaquin County is just a commute away, leading to optimism the region can capitalize on the event as a business opportunity. Elena Reyes, San Joaquin County’s senior deputy administrator for economic promotion and development, recognized the possibility. The Federal Aviation Administration notified Reyes that it was putting together a list of airports that it would use as backups to San Jose, Oakland and San Francisco. Stockton Metro Airport was on that list, albeit at the bottom. Initially, the FAA didn’t expect much of an influx in San Joaquin County because of its distance from Santa Clara. But as Reyes pointed out, 70,000 people commute over

PHILIP JOHNSON/CVBJ

ACE Marketing Coordinator Anna Olide, Airport Director Harry Mavrogenes,San Joaquin Partnership Executive Director Michael Ammann, Senior Deputy County Administrator Elena Rivas-Reyes and Atlantic Aviation General Manager Angela Moniz worked to promote the county to Super Bowl visitors.

the Altamont pass on a daily basis for work, and the airport could be used as parking space for private airplanes displaced by increased traffic at Bay Area airports. Additionally, there’s the presence of the ACE Train, which

has stops in Stockton, Manteca, Tracy and Livermore before stopping in San Jose. “The idea of marketing and using Super Bowl 50 in our backyard essentially stemmed from that conversation with the FAA,” said Reyes. “The county eco-

nomic development has partnered with the airport and the partnership — the San Joaquin Partnership — with ACE and Atlantic Aviation, and we’ve done some marketing. Please see SUPER BOWL Page 10

Speculation swirls over cargo carrier’s mystery client By ELIZABETH STEVENS Business Journal editor estevens@cvbizjournal.com

STOCKTON — Stockton Metropolitan Airport now has air cargo service. Ohiobased Air Transport International started Feb. 1 and will operate seven days a week. Stockton Metropolitan Airport Director Harry Ma-

vrogenes said the company will service one client, but he was not allowed to say who that is. Published reports, however, raise speculation that the client could be Amazon.com Inc. According to reports published in December on the websites MarketWatch and Motherboard, Amazon has been talking to air cargo companies about leasing airplanes

in order to build its own freight operation so it can reduce its reliance on carriers such as UPS and FedEx. Air Transport Services Group has reportedly been working with Amazon to test cargo aircraft in Wilmington, Ohio. ATSG is ATI’s parent company. The rapid expansion of Amazon’s Prime program, which offers free two-day shipping, is reportedly driving up Amazon’s

shipping costs, leading the company to take more control over its supply chain. Some analysts speculate Amazon even wants to become a logistics player itself. Amazon’s fulfillment center in Tracy is 17 miles from the airport. Another is located in Patterson 38 miles away. ATSG spokesman Paul CunPlease see AIRPORT Page 10

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We started this new year with a bang. The stock market may not be soaring, but our newspaper certainly started with a rally. We are busy compiling statistics for our soon-to-be published Book of Lists. Keep your eye out for our red, white and blue baby filled with valuable information. Its due date is March 1. I am blessed to have such a dedicated team. They have gone above and beyond to produce our book. This book offers our Valley businesses a one-of-a-kind marketing tool. It’s chock full of valuable statistics. My sincere thanks to our research manager, Dani Conley, for all her hard work. Reserve yours now as supplies are limited. My husband and I had the pleasure of attending Oak Farm Vineyards’ winter winemaker dinner. What a delightful treat! Co-owners Dan and Heather Panella hosted the event and chef Warren K Ito prepared the delectable meal. The selection of wines was paired perfectly with the variety of food. Kudos to winemaker Chad Joseph! We dined on duck, seafood, lamb and more. It was a perfect way to spend a Friday night — good wine, good food, good company! Cheers to Oak Farm Vineyards and their staff. We look forward to the next winemaker dinner. If you haven’t seen the new movie “13 Hours,” put it on your mustsee list. Wow, what an eye opener. My eyes were glued to the screen. The film had me reeling from the moment it started. I can’t imagine a more frightening place to be in than Benghazi, especially as an American. My heart soared with pride for our soldiers. What a brotherhood these men shared, and what sadness I felt to see brave Americans left to fend for themselves without protection or backup from our own government. None-the-less they fought to protect each other! Orders or no orders they stood together as one. These brave men took the phrase “united we stand” to heart. We must never let something like this happen again. We must stand with our men and women in the armed services and provide them protection. They have our backs; we need to have theirs! I had the privilege of hearing Congressman Jeff Denham speak in mid-January as I waited to be interviewed on Debbie Elliott’s television show “A Touch of Class.” He spoke passionately about our veterans and the steps he was taking to protect their rights and welfare. That’s one of my favorite things about our congressman, he loves our American

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PHOTO COURTESY “A TOUCH OF CLASS”

I had a chance to chat with Rep. Jeff Denham between tapings of Debbie Elliott’s show “A Tough Class.”

veterans, as do I. Take the time to vote next November. It’s your right as an American citizen. It’s an honor, a privilege, and it does matter. Congratulations to Rick Paulsen of New York Life, Stockton, Rick was New York Life’s top producer in the United States. Now that’s big, considering he was competing with agents in cities like New York, Chicago and L.A. — cities which are much larger than Stockton. You rock Rick. Great job! Read the story on page 14. Valentine’s Day is right around the corner. Remember to shop locally. Our merchants count on your support. Not sure what to buy your sweetheart? Lodi has many great wine selections. Stop by any of the local wineries and purchase a bottle or two of the sweet nectar — a perfect pairing with any Valentine’s dinner. God bless America, Sharon Alley Calone

February 2016

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San Joaquin County Fair to return in June By ELIZABETH STEVENS Business Journal editor estevens@cvbizjournal.com

STOCKTON — The San Joaquin County Fair will return next summer after an absence of two years. The fair’s executive director Kelly Olds said the fair was set to start either June 15 or 16 and run through the 19th. The board has yet to decide whether the fair should be four or five days. Olds said his goal is to bring back things the community likes about the fair — the carnival, livestock shows and exhibits — along with some new attractions including tractor pulls, sprint car races and a Hispanic concert. “It’s something residents have indicated they’d like to see and so we’re going to deliver it,” Olds said. San Joaquin County canceled its fair in 2014 and ‘15 because it was losing money. Olds said it has taken him two years, but on Jan. 21 he was able to present a plan to the fair’s board that will be successful. “I presented them with a plan that works and shows that we can put on a fair and not go into the bucket like they did before,” said Olds. “It actu-

ally shows a small profit, and that excited them and enabled them to give their unanimous support to the effort.” Olds figures it will cost about $500,000 to put on the fair. He has raised $14,500 in sponsorships so far and has pledges for about $45,000 more. “We’ve got the support of a bunch of people who have put some money into the pot and offered their services, and I’m convinced that we can put it on,” Olds said. He has set the goal for attendance at 50,000, but he said that’s conservative. Olds’ plan also calls for the fair to run in conjunction with AgFest, the event volunteers put together to replace the Junior Livestock Show and Auction. AgFest volunteers said the announcement that the fair was back on took them by surprise. However, AgFest President Jeff Wagner said he didn’t want to discuss that while he was negotiating details of the plan with Olds. “At this point right now I’d really rather not make any comment,” Wagner said. “One thing I can tell you is there will be an AgFest and in that there will be a Junior Livestock Show and an auction.”

The rebooted San Joaquin County Fair is set for the third week in June.

The two sides met Jan. 25, and Olds said AgFest’s concerns about admission for livestock show participants and families were addressed along with issues about parking. “From my perspective, from my board president’s perspective who sat in on the meeting and one of my staff members, we’re going to make it work,” Olds said. “It worked for a lot of years, and it could continue to work.” One thing Olds said he is paying special attention to is the food. He said

PHOTO COURTESY SAN JOAQUIN COUNTY FAIR

this year’s fair will focus on a variety of good food that represents the ethnic diversity of San Joaquin County. “That’s one area where I’m kind of a stick in the mud on,” Olds said. “I want good, quality food. Not junk. I don’t want 53 corn dog vendors.” Olds said in coming weeks, there will be more information about jobs, sponsorship opportunities and ticket prices. “The big thing is that we get the community to come out and support us,” he said.

Central Valley Business Journal

February 2016

‘Cautious optimism’ in real estate industry By ELIZABETH STEVENS Business Journal editor estevens@cvbizjournal.com

MODESTO — When talking to commercial real estate professionals right now, one often hears the phrase “cautiously optimistic.” The new Allen Matkins/UCLA Anderson Forecast Commercial Real Estate Survey took the temperature of industry leaders in California’s biggest markets and found many planning projects through 2018, although they are keeping a close eye on developments in the Joe Muratore economy. The survey, taken in December, indicates “continued optimism with only a smattering of caution with respect to the continuation of the current run,” according to Jerry Nickelsburg, adjunct professor of economics at UCLA Anderson School of Management and senior economist with the UCLA Anderson Forecast. Joe Muratore of NAI Benchmark agrees. “Most agents in our office are sort

MARK RICHEY/CVBJ

Don’s Auto Glass is under construction on Scenic Drive in Modesto.

of cautiously optimistic about the economy,” Muratore said.“It’s the strongest it’s been in five years, but it’s still mixed. We’ve got these weird signals from Wall Street. We’re busy, but no one thinks it’s going to be amazing forever so we’re cautious.” According to the Matkins study, industry leaders were less concerned

about the Fed raising interest rates than they were about the slowdown in China. The strongest commercial real estate sectors in the Central Valley now are retail and industrial. There are not many industrial vacancies, especially among buildings larger than 50,000 square feet, Muratore said.

“That’s the sector where they are building,” he said. “There’s definitely a need for supply there, and it’s in the process of being met. We haven’t seen construction in five or six, seven years. And now there’s at least 2 million square feet in some phase of construction.” Construction overall is expected to pick up over John Godi the next few years. According to the forecast released Jan. 28 by the Center for Business and Policy Research at the University of the Pacific, about 40,000 new construction jobs will be added in each of the next three years. However, even at that 5 percent growth rate, there will still be fewer construction jobs in 2020 than before the recession. There are a number of construction projects underway in the area, including a new building for Don’s Auto Glass on Scenic Drive in Modesto. A number of shopping centers in Modesto and Riverbank underwent expansions in 2015. Two large projects were approved Please see COMMERCIAL Page 13

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STOCKTON — If there’s one industry in the Central Valley that’s struggling to meet the demand for qualified employees, it’s trucking. The trucking industry currently faces a nationwide shortage of about 35,000 drivers, according to the American Trucking Associations. By 2023, the shortfall could be 240,000. Positions for tractor truck drivers topped the list of jobs in San Joaquin, Stanislaus and Merced counties in June. In the Stockton area, there were 670 positions open. In Modesto, there were 570 and in Merced there were 196. There are a number of reasons for the shortage, some regulatory, some demographic and some personal. “The kind of statistics we’re getting back from various groups are that for every five to seven jobs there are available out there, there’s

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STOCKTON – The Stockton Conference and Visitor’s Bureau is looking at new ways to improve the city’s image and bring new visitors, businesses and residents to the area. That efforts will get a jumpstart by a new contract with Nashville-based North

Amazon to hire 700 more workers.

By CRAIG W. ANDERSON

Business Journal writer

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MERCED — The Central Valley is mostly known as an agriculture center, so it comes as a surprise to some that Merced County topped the nation with the highest growth rate in manufacturing sector employment last year. Of the fastest growing U.S. manufacturing metro areas in 2014, two-thirds increased their manufacturing job base. MerTruck driver William Perry has worked at Antonini Freight Express last year. WAYNE DENNING/CVBJ ced grew the fastest however, Local businesses promote followed by Danville, Illinois one qualified driver to fill that He opened employee health. a motorcycle shop in and Flint, Michigan. know it’s high demand. I can get need,” said Greg Stanfill, re2008 but had to close within a year Merced County’s increase of a job anytime, anywhere I need cruiting manager for Turlockdue to the recession. After that 2,200 manufacturing jobs from so I won’t be worrying where based Northern Refrigerated experience, the steady work in January 2014 to January 2015 my paycheck’s coming from,” Transportation. trucking became more appealing. was 26.2 percent, far outstripsaid Perry. “I’ll always have food William Perry worked as a Page into 14 “I decided, let me go back ping second-place Danville’s driver for Pepsi from 1996-2000. truck driving again because I 14.9 percent. Please see TRUCKING Page 11 According to the U.S. Bureau of Labor Statistics, Merced About 46 percent of 3 and 4-year-olds BUSINESS JOURNAL PHOTO in California attended preschool in 2013, County had 8,400 manufacaccording to the advocacy group Kids Count. turing jobs in January 2014. Star Destination Strategies By January 2015, those jobs said. It will be paid from money us define what is what is auin which the company will increased to 10,600 in a total Visit Stockton receives from the thentic, ownable and distinct develop a new “brand” for the workforce of 116,000. hotel tax and district assessments. about Stockton.” city of Stockton. “It was a surprise to find The first step includes surDefining that “DNA” is one “What we are looking for is Merced County leading the veying a variety of residents, of the most important parts of what any company wants,” said nation in creating and growbusinesses and assorted officials any rebranding effort whether Wes Rhea, CEO of the Stockton ing manufacturing jobs,” said about the community’s ameniit’s a city or a company, accordConference and Visitor’s BuChris Engle, president of Headinside our region’s By ties andGoculture. ingELIZABETH to Carrie STEVENS Sass, owner of Unified School District, legislareau/Visit Stockton said. “To light Data of Austin, Texas, the Pacific started its Beyond Our historical theaters.leads Business Journal “All that editor research Sass Public Relations to a find out what is the best way to in Stock-tors’ offices and others were on Gates Reading by Third company that did the data analestevens@cvbizjournal.com DNA for the community,” said Initiahand ton. to discuss She said ways to keep that gathering reach them (visitors).” ysis. “The area’s manufacturtive to address the problem. The North Star Destination Strateinformation the most impor-children from falling behind. The project will run four ing economy is comprised of purpose of the summit was to STOCKTON --isThe gies president and CEO Don UniverTesting shows many children months and cost $80,000, Rhea convince business leaders to sup- two-thirds food manufacturing sity of the Pacific hosted a McEachern. “That will help in the region are not performsee STOCKTON IMAGE Page 20 and one-third metal products. Page 20 businessPlease port it and to show them how. education summit in ing at grade level. The Literacy When commodities are packOne proposal was support for mid-June to address what it Report Card Pacific released aged or the original commodpublic spending on preschool. believes is one of the Central last summer found that only ity, say tomatoes, is changed Scan Lenny Mendonca, chairman of to Notes.............Page Valley’s most pressing issues Publisher’svisit 34 percent of third graders 2 into something else – like tothe child advocacy group Chil-- early childhood education. in San Joaquin County were On the Web.......................Page 4 and “Like” mato paste – that’s agricultural dren Now, said every $1 invested us at Representatives from the proficient readers. Research Briefs......................Pages 40, 41 manufacturing.” in early childhood education can advocacy group Children has found that children who Legals.....................Pages 42, 43 According to Engle, Merced save $7 in the long-term through Now, First 5 San Joaquin, are not proficient in reading by County has plenty of manufacreduced costs associated with Downey Brand, Wells Fargo, third grade fall behind and are turing businesses, including San Joaquin A+, Stockton at risk of never catching up.

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February 2016

San Joaquin County optimistic, global outlook mixed By ELIZABETH STEVENS Business Journal editor estevens@cvbizjournal.com

STOCKTON — San Joaquin County will see its fourth consecutive year of 3 percent job growth in 2016, according to the business forecast by University of the Pacific economist Jeffrey Michael. “This is the best outlook in a decade for this county,” Michael told business leaders who attended the Business Forecast Conference hosted by the San Joaquin County Hispanic Chamber of Commerce Jan. 6. In fact, over the past two months, the Stockton area ranked fourth in the state with job growth at 2.9 percent, Michael said. In addition, Michael said wages in the county went up between June 2014 and June 2015 by 3.8 percent, thanks in part to hiring in the construction, government and manufacturing sectors, which tend to supply what are regarded as middle class jobs. San Joaquin County recovered its pre-recession level of jobs last summer, a milestone that came as a pleasant surprise to forecasters. “It’s been more than we projected,” Michael said. About 200 business leaders gathered for the annual conference at the University of the Pacific Jan. 6. They also heard from Bank of the West’s Chief

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Fritz Grupe, Jeffrey Michael, Scott Anderson and Bob Gutierrez answer questions at the Business Forecast Conference.

Economist Scott Anderson, who briefed the group on the global economy. Bob Gutierrez from Food 4 Less laid out the new laws that take effect this year. Grupe Companies CEO Fritz Grupe gave his take on issues affecting businesses in the Northern San Joaquin Valley. One figure San Joaquin Partnership CEO Michael Ammann found impressive was the $4.5 billion in wages earned by people who commute outside of the Valley to work. “I hadn’t seen that before,” Ammann

• • •

said. “So when I was going over the hill the other night and I just see all this traffic coming at me, I’m going, ‘Four and a half billion dollars, Mike. Four and a half billion dollars.’” Additional highlights from Michael’s presentation: • Michael’s projection for job growth in San Joaquin County is 3.4 (2015), 3.7 percent (2016) and 2.5 percent (2017) • Sectors with the most job growth in the county are in education and health services, transportation and

warehousing, and hospitality • New home construction was disappointing in 2014, according to Michael but it’s expected to improve this year, and construction activity over the next couple years is forecast to double compared to 2015 • Job losses have been in the construction, finance, real estate and manufacturing sectors. Globally, the outlook is mixed, Anderson said. Emerging economies are suffering from the drop in oil prices, and U.S. manufacturing is slowing. “The world economy is really just muddling along,” Anderson said. While the strong U.S. dollar isn’t helping American manufacturers export their products, there are still bright spots in the economy, according to Anderson. With 2.6 million jobs created in the last year, the United States is close to full employment. U.S. gross domestic product growth has been steady and is forecast to be 2.4 percent in 2016, Anderson said. In addition, personal income growth is running above 4 percent. Spending had been rising, but Anderson said it was has slowed recently as households are apparently saving the windfall they got from lower fuel prices. He believes consumer spending will grow 2.9 percent. “The U.S. economy is in much better place fundamentally than this time last year,” Anderson said.

February 2016

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Port sets another ship arrivals record in ‘15 By CRAIG W. ANDERSON Business Journal writer canderson@cvbizjournal.com

STOCKTON — For the second year in a row, the Port of Stockton set a record for ship arrivals in 2015. Overall, the port experienced nearly a 150 percent increase across the board. Last year, there were 245 ship arrivals at the port, up from the previous record of 230 set in 2014. Total tonnage was 3.8 million metric tons in 2015, down from 2014’s 4.11 million metric tons, but still the second best in a decade. Business at the port has been on the upswing since 2009 when only 100 ships called at the port. “Generally speaking, shipping to and from the port has been an increasing trend,” said Port Director Richard Aschieris. The mix of cargo entering and leaving the port is changing. Last year, low sulfur coal was the leading export with 1.07 million metric tons leaving the port. That may change this year, though. “Because of monetary exchange rates and shifts in global demand, we’re looking at spot shipments in 2016 for coal,” Aschieris said. The Port of Stockton is a diversified transportation center where ships, trucks and rail converge. It encompasses 2,000 acres and, as Aschieris says,

if you watch what happens at the port, you can tell how the economy is doing. “Things happen at the port first,” he said. “Our shipments reflect activity in the economy and various business sectors as we ship consumer goods, steel, fertilizer and cement, all of which reflect construction, what consumers are buying and agriculture.” The port specializes in bulk shipping. Right now, rice is among the major products leaving the port. Fertilizer is a major import. “Fertilizer in dry and liquid form is important as we provide 90 percent of those fertilizers used by farmers in the San Joaquin Valley,” Aschieris said. He expects fertilizer to remain strong, accompanied by an “uptick” in cement and steel. Aschieris said cargoes like steel provide a lot of jobs to unload even if the tonnage isn’t as high as previous years. The port has leased 97 percent of its existing warehouse space and over the last seven years. Investments by a diversified cross-section of private businesses totaled $2.3 billion, despite the recession. During that same period the port and its businesses also generated 5,500 jobs. According to Global Trade Magazine, the Port of Stockton is one of America’s top 20 niche ports, suited for handling special cargo in addition to the usual goods.

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A record 245 ships arrived at the Port of Stockton in 2015.

“Historically handling the region’s agricultural exports, iron ore exports from Utah to China … exports of minerals, cement, steel and renewable fuels are expected to [help] sustain the port in coming years,” the magazine said. Ground transportation is enhanced the Union Pacific and Burlington Northern Santa Fe railroads. “It’s said that location is everything, and that’s the case with the port,” Aschieris said. “We’re on the Stockton

deepwater ship channel and have access to major freeways, railroads and airports to move our goods.” A major compliment to the port is its administrative complex, a one-stopshop where the port publishes tariffs, manages cargoes, assigns berths, supervises cargo activity, furnishes documentation, handles accounting and rate quotes and even provides properPlease see PORT Page 15

Central Valley Business Journal

February 2016

Travel agents still useful for special trips By KENT HOHLFELD Business Journal writer khohlfeld@cvbizjournal.com

STOCKTON — The Internet has changed the way nearly every industry works. Few industries have been impacted more than the travel industry. Travel agencies, once the go-to source for booking everything from hotels to airline flights, have seen the biggest challenge to their very existence. No longer can an agent just offer a flight and hotel, they must give customers more to compete against online agents like Expedia, Orbitz or Travelocity. “You’ve got to be able to do something for the client that the online sources can’t,” said Randy Cesena, director of operations at I Need a Vacation in Stockton. “When agents buy in bulk, the vendors will give us stuff you won’t get through the online places.” He said those perks can range from food or casino credits on a cruise to tours from a resort. Even after adding those benefits agencies have struggled. From 1997 to 2014, the number of retail agencies plunged by 59 percent nationwide according to the American Society of Travel Agents. Agencies with employees shrank from more than 22,000 to just to 9,387 in that time.

That drop in agencies shrank the number of full-time travel agents from a high of 124,030 to 64,250 by the end of 2014. Agencies that have survived have learned to use the Internet to their advantage. “We’ve been online since June 1995,” said Cesena. “In 1995 we went online and started selling Disney products, and were one of the first to do that. We had a pretty good head start.” That head start let Cesena’s agency boost profits right up until 2001 when the 9/11 attacks devastated the travel industry as a whole. “After Sept. 11, those were some tough years,” he said. “No one wanted to travel.” That gut punch was followed by the body blows of the tech bubble burst and housing collapse. “Travel is so dependent on disposable income,” he said. “There was a lot of consolidation. A lot of agencies didn’t make it.” The disappearance of so many agencies forced some agents to become solo acts. Non-employer firms (one-person agencies) increased by 7 percent between 1997 and 2012. Stockton agent Sheila Ward-Shaw, owner of Sheila’s Creations, is one such agent. She has been in the business for 15 years, first with an agency

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Disney vacations are still a staple of travel agents who can offer travelers unique packages and discounts.

and now on her own. She combines resources with a network of agents on both the East and West coasts. She has found that even the smallest agencies must use technology to its full benefit. “Most of the individuals come from word of mouth,” she said. “I do get individuals from my website and from Yelp, Twitter and Facebook.” A recent American Society of Travel

Agents survey found that while 41 percent of U.S. travelers have never used a travel agent, they are open to the idea. Many of those who do use agents like the fact that they have a person to call if something goes wrong. “When you book with me, my clients have access to me 24 hours per Please see TRAVEL Page 13

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Reyes said they’ve placed ads in USA Today magazine’s Super Bowl special as well as the Silicon Valley Business Journal. Both were published in late January. Stockton Metropolitan Airport Director Harry Mavrogenes is also on board with the plan. The FAA held a meeting of officials from local airports last fall, which Mavrogenes attended, to discuss last year’s experience surrounding the Super Bowl in Phoenix. Last year’s event drew 1,000 private jets, but that number could be even higher this time around. “San Jose, I think, can accommodate somewhere around 230, 240 at the most,” Mavrogenes said. “So we have the same fixed base operator here, Atlantic Aviation, and with their cooperation we have the capacity to accommodate up to 80.” The fact that Denver and Carolina will play in the big game has changed Mavrogenes’ expectations about how much Stockton’s airport will benefit. “I think if we had the Phoenix team win, I think we would have seen a surge of folks come in with Allegiant. But that’s not the case, so it will be a little different,” Mavrogenes said. “I know that San Jose airport is already full and they’re starting to trickle in here.” Atlantic Aviation is notifying private jet companies that Stockton has room to accommodate them. So far, six reservations have been made. “Some people may not want to fly all the way here or they may want to fly their clientele directly into San Jose and then leave and park out here,” Mavrogenes said. “The pilot would have to find a hotel and whatnot out here. That can happen too. It can be a combination of things.”

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With each parking space costing roughly a couple hundred dollars per night, it could bring in some additional revenue to the airport, especially if a large number of planes end up using it. There’s also the ACE Train to consider. It departs Stockton at 9:15 a.m. on Super Bowl Sunday and arrives at Levi’s Stadium at 11:07 a.m. The train could make San Joaquin County a logical destination because attendees can get to and from the game with relative ease and without having to worry about driving on roads that figure to be gridlocked in traffic. By January, Stockton was seeing an increase in the number of people booking hotels over Super Bowl weekend, according to Visit Stockton CEO Wes Rhea. “This could be one or two reasons they’re coming out,” said Rhea. “They want to get away from the crowds and so they want to come out in the Valley and do some wine tasting and stay in one of our Marriott’s or our Hiltons. The other reason could be a lot of folks may want to Airbnb their homes in the Bay Area, so they want to make their home available to attendees and at the same time maybe come to Stockton and stay.” Rhea estimates there are 50,00075,000 hotel rooms located between the Bay Area and Stockton. But there are an unknown number of people who will Airbnb their homes, which makes predicting the number of people who will come this way difficult. But between the airplane parking, the availability of hotel rooms and the ACE Train, San Joaquin County is in a good position and prepared to accommodate attendees, even if the number of people won’t come into focus until closer to the game.

AIRPORT Continued from Page 1

ningham said he was not at liberty to discuss the company’s customers or cargo. San Joaquin Partnership CEO Michael Ammann, who worked with Mavrogenes to secure the deal with ATI, also cited a nondisclosure agreement that keeps him from talking about who ATI’s client is. However, he did say the deal will mean a lot to the region. Harry Mavrogenes “If this works, this is going to be very, very important long-term,” Ammann said. “And we have some long-term options for them, both on the airport and adjacent properties, so that they can grow the operation.” ATI will initially operate in a temporary 15,000 square-foot sprungopen sided, tent-type structure on the

cargo ramp adjacent to where their aircraft will park. The company has also leased 1,400 square feet of office space in the terminal and will employ 30 daily ground handlers at the cargo ramp. The company operates Boeing 767 freighters, 757 freighters, and 757 “combi” aircraft. “These are large planes,” Ammann said. “People, when they see these planes, they’ll go, ‘Wait a minute, what’s that?’ And they will see them because the ramp is right behind the ag center. So if you’re driving down 99, you’re going to look over and go, ‘Whoa.’” Now that Stockton Metro has landed one cargo carrier, Mavrogenes is ready for more. “I firmly believe in the philosophy that success begets success. I think having a strong carrier like that pay attention to us will probably lead to other interest as well,” Mavrogenes said. “We have plenty of room on the cargo ramp for more.”

February 2016

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Manteca police, business team on Super Bowl surprise

PHOTO COURTESY LUCILLE HARRIS

Timberwolves linebacker Seuseu Alofaituli (right, in white sweatshirt) surrounded by teammates after winning the team drawing to attend the Super Bowl with coach Jeff Harbison.

MANTECA — Normally nothing good comes from a trip to the principal’s office, especially if the police are there. But when Sierra High School football coach Jeff Harbison was called, he was in for one of the best surprises of his life. “My first thought was, what did one of my players do?” Harbison said. Manteca Police Chief Nick Obligacion and Tuff Boy Trailers owner Lucille Harris were there to say they were giving Harbison and one of his players tickets to the Super Bowl in Santa Clara on Feb. 7. The team would also get $2,000 to use however the coach wanted. “It’s just a very generous gift,” Harbison said. Harris donated the tickets after she won them in a raffle that Stockton billionaire Alex Spanos held to benefit Mary Graham Hall for Children. When she won, she knew she didn’t want to go to the Super Bowl. “Why would I want to walk up all those stairs and stand in line for a hot dog when I can sit in an easy chair with a glass of champagne?” she said. “That way I can watch the Super Bowl commercials.” Harris has three grandsons, but she didn’t think it would be fair to give

the tickets to just two of them. She knew she wanted to give them to a local young person, however, and it was her son, Martin, who came up with the idea of giving them to a coach and player. The Sierra Timberwolves are a source of community pride in Manteca. In December, they won the state football title in their division. It was the first state title for any Manteca Unified School District team in any sport, according to Harbison. A lottery was held to decide which player would go with Harbison, and junior linebacker Seuseu Alofaituli won. Nobody on the team went away a loser, however. Obligacion donated $2,000 from the Manteca Police Chief ’s Foundation so all 50 players on the team can go to the NFL Experience at San Francisco’s Moscone Center the day before the Super Bowl. Harris said she doesn’t usually win contests or drawings, but she’s ready for more. “I felt that maybe I’m on a lucky streak, so this morning I bought a Powerball ticket, and if I win, I already have a bunch of charities picked out,” she said.

Central Valley Business Journal

Escape Modesto currently offers two rooms with different scenarios: a CSI mystery and a King Tut inspired adventure.

February 2016

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New Modesto business offers great escapes By NORA HESTON TARTE Business Journal writer nhestontarte@cvbizjournal.com

MODESTO — If you’re looking for a way for your employees to bond, you might sign up for an escape. Escape Modesto opened recently downtown. The adventure-style activity, with a crime-solving twist has gained popularity in Europe and large metropolitan areas around the United States. Escape rooms have been featured on popular television shows like “The Big Bang Theory” and “The Bachelorette.” According to Seri Mitri, who opened the business with his brothers Salim and Sammer, it was their answer to a common criticism about their hometown. “One of the greatest complaints is that there’s nothing to do around here,” he said. Located downtown at 912 11th St., Escape Modesto has two rooms to defeat. The first is King Tut’s Treasure. In this escape, five to 10 participants enter the room as treasure hunters to locate King Tut’s fortune and get locked inside. Friends, family and strangers work together to piece together the clues using their observation and puzzle-solving skills before the one-hour time limit runs out. “The concept is that it’s a whole experience, you know, there’s a backstory,” Mitri said. “It’s kind of like

when you watch a movie, you get lost in the movie.” The other room, called Prison Break, is a more difficult escape set in the 1960s. The concept is the same: solve clues to escape before your time runs out. “We always compare it to kind of a board game brought to life,” Mitri said of both rooms. The three brothers have seen a significant number of local professionals sign up for the challenge. For businesses, it acts as a team-building exercise. “The most important [benefits] I would say, are the team getting together outside of their work place to spend time to interact,” Mitri said of the team building aspect. It can also be used as a tool. Mitri observed many team leaders taking a backseat role in the escapes. According to him, they appeared instead to be watching their employees to determine strengths and see how they work together. “Everyone brings something different to any team,” said Rose Marie Reavill, an administrative professional at the Stanislaus County Assessor’s Office who has been to Escape Modesto with her co-workers. “When you’re in a situation that you’re not familiar with, you see everyone’s strengths.” Reavill planned the outing for several members of her office. She credited the experience with bonding her with co-workers she doesn’t work with di-

rectly because the exercise made her realize how well they work together. The office is already planning their next trip to conquer the room and encouraging other staff to try it. On the first go, they got 98 percent done before their time ran out. “We had a blast and we can’t wait to do it again,” Reavill said. The Stanislaus County Office of Education, E & J Gallo’s finance division and Ceres Unified School District have also held teambuilding exercises there. However, Escape Modesto isn’t only catching the eye of local businesses. It’s attracted businesses from Merced, Lodi and the foothills as well. A group of InN-Out managers came all the way from Fresno to compete, according to Mitri. Escape Modesto accommodates businesses by booking them during off-hours upon request. That way, staff can participate in the escape during regular business hours. For those custom timeslots the cost is $35 per person instead of $25. On weekends, Mitri said time slots usually fill up. That equates to 200 or more guests on an average weekend. While children are welcome to join their families in any of the escape rooms, the activity is geared toward adults. “It’s a challenging experience,” Mitri said. Young participants may be able to find clues their taller adult teammates miss, but the puzzles ask thought-pro-

voking questions that require adultlevel skills. The rooms have a combined success rate of just 20 percent. No one has made it out with much time left. As of mid-January, records for the King Tut room and the Prison Break room were 40 minutes and 50 minutes respectively. However, the Prison Break room has never been completed without additional clues from staff. The King Tut record was set by a family of escape room enthusiasts visiting Sacramento from Washington D.C. Because of their prowess, Escape Modesto uses 47 minutes as the record — the next fastest time when you count out that group of quasi-experts. As of mid-January, the brothers were getting ready to open their third room, CSI: Modesto. That option, in which participants act as detectives on the trail of a serial killer, will be the business’ only two-room adventure. “Some people will start off in the crime scene, some will start in the detective’s office,” Mitri explained. Though the two rooms are separated by glass, people will be able to communicate between them to share clues. Mitri said the business doesn’t have any immediate competition in the Central Valley. Other escape rooms are in the Bay Area and Sacramento. Laser Quest, with a teambuilding package of its own, comes closest, but Mitri said it’s still a far cry from what Escape Modesto has to offer.

February 2016

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TRAVEL Continued from Page 8

day via cell phone,” said Ward. “I had a honeymoon couple that went to a different property than what I suggested. They got to the property and it was under renovation in Maui with no air conditioning. For $150 difference they could have been down the street at a much nicer property. I got up at 2 a.m. and got them transferred to the nicer facility.” The biggest obstacles in many cases

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by the Modesto City Council in December. One is a development north of Vintage Faire Mall. The plan calls for 170 homes and commercial property along Dale Road. The second is a commercial development, also on Dale Road, near Kaiser Hospital. Both developments are slated to start this spring. The retail sector in our three-county region has bounced back. Real estate managers say vacancy rates are low and many shopping centers are full or almost fully leased. “For the first time in a while all of our retail centers are 90 percent occupied,” said Stone Bros.Management president John Godi. Those shopping centers include Sherwood Mall, Stonecreek Village and Robinhood Plaza in Stockton as well as Lakewood Mall in Lodi and Sylan Square in Modesto. Stone Bros. is seeing more potential tenants interested in its properties, and in some cases the company. is getting to choose between multiple prospects. Godi also said more of his tenants are extending their leases and remodeling. Lakewood Mall in Lodi, will see a 9,000-square-foot Ace Hardware open in late summer, Godi said. Most retail space in the area is taken, except for buildings in the 8,00020,000 square foot range, according to Northgate Commercial president Xavier Santana who said fewer retailers tend to be interested in larger spaces. He said stripcenters are mostly leased, and there is not much available restaurant space. “The retail market has bounced back. It’s improved,” Santana said. Office remains the weakest commercial real estate segment. Where there is a 7 percent vacancy rate for retail space, office vacancies stand at 12-15 percent, according to Muratore. What activity there is comes from existing businesses. “We don’t see a lot of new businesses or new offices, but the growth has come from local businesses expanding or local companies moving around,” Muratore said. Santana said in the Stockton area, there is still Class A and B space available, but much of the area’s office space has been absorbed. “We might see some development in the next two to four years,” Santana said. “If there is, it’s going to come out over at Eight Mile Road.”

are misconceptions that travelers have about agencies. Many travelers believe they will face added fees when they use an agent. Usually that is not the case. “We don’t charge service fees for most of our services,” said Cesena. “People need to be educated that that is the way it works.” Another obstacle is that some resorts, hotels and airlines actively work to cut out agents. Airlines eliminated many agents’ commissions in the late ‘90s and early 2000s. Marriott hotels was criticized last

year for putting up a YouTube ad encouraging people to book direct and comparing travel agents to old-style gas station attendants. Despite the prevalence and ease of online resources, many travelers still like to have an agent who can deal with the problems that can come up when traveling. “People like being able to talk to the same person more than once,” said Deborah Gregory, manager of Passport to Travel & Storer Travel in Modesto. “Many people even like coming into the office.”

Gregory said that more than twothirds of her clients are locals booking vacations or those traveling for business. “I’d say businesses are more likely to use us,” she said. “They don’t have the time to do the research that the family looking for vacation can.” She said one of the biggest challenges she faces is getting people to realize that an agent is a viable option for booking travel. “I guess the biggest thing I would tell travelers is, yes we’re still here,” she said.

Central Valley Business Journal

February 2016

Paulsen is New York Life’s top agent By ELIZABETH STEVENS Business Journal editor estevens@cvbizjournal.com

STOCKTON — With 13,000 agents working for New York Life in the United States, it may surprise you to learn that the most productive one lives and works in Stockton. Rick Paulsen was No. 1 in sales and production for the life insurance company for 2015. He out-produced agents in much larger cities such as New York and San Francisco. “It’s a big question I get -- how do I do it in Stockton, competing with San Francisco, Boston, New York and all these major cities?” Paulsen said. “I always tell them, I don’t care where you live or where you work, there’s always someone making money.” In addition to being New York Life’s top performer last year, Paulsen received an award for having the second highest level of production in the history of the 170-year-old company — all while serving as New York Life’s Agents’ Advisory Council president. In that capacity he served as liaison between the company and other agents

I always tell them, I don’t care where you live or where you work, there’s always someone making money. Rick Paulsen New York Life agent

on matters involving technology, service, products and underwriting. He said sometimes having limited time can help focus priorities. “I always emphasize time management/organizational skills,” he said. “Sometimes you get more done, and you’re more productive when you have less time to work.” Paulsen has worked for New York Life since 1983. He grew up in Stockton and graduated from St. Mary’s High School and the University of the Pacific. In addition to working for New York Life, he also serves on the Board of Directors for Central Valley Community Bank, University of Pacific School of Business, Pacific Athletic Foundation

PHOTO COURTESY RICK PAULSEN

Paulsen with New York Life Executive Vice President Mark Pfaff, CEO Ted Mathas, and President and Chief Investment Officer John Kim.

and Dameron Community Hospital. Paulsen’s clients range from farmers to professional athletes and they live all over the country, but most of his customers are in the Stockton area. He focuses on high net worth individuals who need help with financial planning as well as charitable giving. Much of his job involves working with family-owned businesses on succession planning, wealth transfers

and equalizing estates. Paulsen has a staff of 28 and also relies on local CPAs and lawyers in his work with clients. He said his team is the “secret sauce” of his success. “If it wasn’t for the support, the professionalism and the commitment of the people in this community, I wouldn’t have been No. 1, and so I share it with them because we did it together,” he said.

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Oakdale Oakdale •• Sonora Sonora •• Modesto Modesto •• Turlock Turlock •• Patterson Patterson Escalon Ripon Stockton Manteca • • • Escalon • Ripon • Stockton • Manteca •• Tracy Tracy

Deep Deep Roots Roots ~ ~ Strong Strong Branches Branches

February 2016

Brewery wants to be downtown STOCKTON — There’s another step being taken toward downtown Stockton’s revival. Stockton native Billy Chaddock, 27, is preparing to open Channel Brewing Company this summer in the vacant Belding Building at the corner of San Joaquin and Weber streets. “We just hope to see people come out from the suburbs into downtown and really take back our city,” Chaddock said. The company plans to open a tap room next June. The microbrewery will produce about seven different kinds of beer with names like Smokey Oakey and Shipwrecker. Chaddock describes it as an “American ale, West Coast, very hop-forward.” He said 90 percent of the beer Channel produces will be sold in the taproom. The company’s name and its logo were inspired by the channel markers ships follow into and out of port. Chaddock, a military veteran, attended Lincoln High School. He believes Stockton has a lot of untapped potential, but it will take small businesses and local people to turn around the city. That’s one reason he chose to locate downtown. “We have to change the city from the heart of the city,” he said. Chaddock thinks his business is a good fit for downtown where it will

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WAYNE DENNING/CVBJ

Channel Brewing Company’s core team, Erich Ran, Brandon Piasecki, Ryan Sharpe, Billy Chaddock and Brian Corrkia, welcomed guests at the taproom’s open house on Jan. 16.

draw in commuters and be a destination for craft beer enthusiasts. Chaddock is getting help from Ten Space, which is leasing the location to him. Tuleburg is designing his marketing. Chaddock sold his fishing boat to help raise the $100,000 he needs. He also raised $42,000 through a successful Kickstarter campaign. Donors who pitched in at levels ranging from $10 to $2,000 will receive a variety of gifts from an invitation to the taproom’s grand open-

ing to a camping trip with the founders. Fifty donors at the $75 level will get their own personalized glass that’s kept for them in the taproom. Chaddock is also exploring financing through San Joaquin County’s revolving loan fund, which offers gap financing to entrepreneurs to cover working capital, equipment and building improvements. Chaddock’s brother-in-law, Ryan Sharpe, is his main partner and will be Channel’s brewer. He plans to open with four employees.

CVBJ

PORT Continued from Page 7

ty management, data processing and police protection to its customers. “While it’s reasonable to assume things will be different in 2016, the port will adapt because we have a thriving facility and a dedicated staff and board of directors,” Aschieris said. It will work with the San Joaquin Partnership, city of Stockton, the San Joaquin Council of Governments and the “extremely supportive” Greater Stockton Chamber of Commerce to encourage private businesses to locate at the port. “We’re also working on some infrastructure improvements such as widening roads, building bridges and dredging to make it easier for the private sector to bring their business here,” he said. The marine highway – a demonstration project that used barges to move cargo – ran for 14 months but was stalled by declining gas prices that made it cheaper to ship on land by truck, the very thing the marine highway was intended to partially replace. “Environmentally, the marine highway was a great success,” Aschieris said. “It’s still available on an as-needed basis because the infrastructure’s there. We’re now working with the state to see if it qualifies for greenhouse gas reduction funds.” “It’s a privilege to be here,” said Aschieris, who came to the port 16 years ago. “The future looks good.”

Central Valley Business Journal

February 2016

ENVIRONMENTAL ENGINEERING FIRMS

In San Joaquin and Stanislaus Counties. Ranked by Total Local Licensed Professionals. Ties are Listed in Alphabetical Order.

Condor Earth Technologies, Inc. 188 Frank W. Circle, Ste. I Stockton, CA 95206 Kleinfelder 2001 Arch Airport Road, Ste. 100 Stockton, CA 95206 1224 6th Street, Ste. A Modesto, CA 95354

Advanced GeoEnvironmental, Inc. 837 Shaw Road Stockton, CA 95215

Engineers Geologists

EIR Studies

Wetlands Evaluation

Web Address

Local Registered

Address

Well Installation and Monitoring

Licensed Professionals

Phase 1 Site Assessments

Local Phone

Storm Water Monitoring

Company Name

Local Staff

Bioremediation

Top Local Executive

Environmental Studies

Services Offered

Total Number of

Other Services Provided

Year Est.

Geotechnical Engineering, construction materials testing, environmental regulatory compliance consulting, RMPs, SWPPPs, wastewater discharge permitting support

1983

Geotechnical Engineering Phase ll and lll, ESAs and remediation, hazardous materials, construction inspection and materials testing

1961

Remediation system design and installation, geotechnical investigations, underground tank removal, asbestos, air quality, lead, mold and industrial hygine services

1992

Litigation support

1995

Robert J. Job P.E., President (209) 234-1507 condorearth.com

50 13 3 10

Nancy Walker (209) 577-4333 kleinfelder.com

35 10 10 3

Robert Marty President (209) 467-1006 advgeoenv.com

14 5 1 4

Greg Stahl, V.P. (209) 522-4119 groundzeroanalysis.com

9 5 1 NA

Jeanne Homsey, P.E. Branch Manager (209) 579-2221 atcgroupservices.com

12 4 1 3

Asbestos, lead, mold, geotechnical, SPCC plans and indoor air quality

1988

Steve Harris (209) 835-0610 engeo.com

12 3 1 NA

Geotechnical engineering, testing and inspection and structural engineering

2003

25 3 1 1

Air quality, greenhouse gas, design, O&M, monitoring Construction of environmental systems for landfills and other facilities

1998

Environmental surveys

2000

Phase 11 Health risk assessment

1996

Environmental services, agricultural and civil engineering, planning, land surveying, geographic information system (GIS) hydro geology construction services

2008

Full service fisheries firm capable of all stream, resevoir or delta studies. Fabrication shop to build field sampling equipment

2006

(209) 948-1345

Ground Zero Analysis, Inc. 1172 Kansas Avenue Modesto, CA 95351

Cardno, ATC 1117 Lone Palm Avenue, Ste. B Modesto, CA 95351

ENGEO, Incorporated 580 N. Wilma Street Ripon, CA 95366

SCS Engineers 4730 Enterprise Way, Ste. A Modesto, CA 95356

Tony Svorinich, V.P. (209) 545-8490 slsengineers.com

Muir Consulting, Inc. Land Surveyors 139 Church Avenue Oakdale, CA 95361

Jack M. Smith President (209) 845-8630 muirconsulting.com

Geo-Phase Environmental, Inc. 2937 Veneman Avenue, Ste. B-240 Modesto, CA 95356

Steve Lankford President (209) 569-0293 cal-geo.com

4 2 0 NA 2 1 1 NA

Provost and Pritchard Consulting Group 4701 Sisk Road, Ste. 102 Modesto, CA 95356

Kevin Johansen P.E., Vice President (209) 808-2300 ppeng.com

5 NA 4 NA

FISHBIO 1617 S. Yosemite Avenue Oakdale, CA 95361

Doug Demko President (209) 847-6300 fishbio.com

20 0 0 0

These lists are provided as a free service by the Central Valley Business Journal for our readers. As such, inclusion is based on editorial consideration and is not guaranteed. If you would like your business to be included in a list, please write to: Research Department, Central Valley Business Journal, 4512 Feather River Drive, Ste. E, Stockton, CA 95219, fax your information to Research Dept. at (209) 477-0211 or email us at research@cvbizjournal.com. Copyright Central Valley Business Journal. Researched by Danette Conley 01/2016

February 2016

www.cvbizjournal.com

Advanced GeoEnvironmental, Inc. Full-Service Environmental Consulting

Environmental • Industrial Hygiene • Geotechnical • Contracting • Litigation Support | Industrial Hygiene Services • • Installation of Monitoring Well Networks • • Phase I and II Environmental Assessments • • Professional Consultation | Soil and Ground Water Remediation • • Underground Storage Tank Removal • • Industrial and Construction Stormwater Services • • Asbestos Sampling and Abatement • • Lead-Based Paint Sampling and Abatement • • UST Fund Reimbursement Assistance •

(800) 511-9300 www.advgeoenv.com

Central Valley Business Journal

February 2016

A bit of Santa Fe coming soon to Turlock By PATRICIA REYNOLDS Business Journal writer preynolds@cvbizjournal.com

TURLOCK — Freshly made Sante Fe-style cuisine soon will be available in Turlock. Dos Coyotes Border Cafe is scheduled to open in June on Hotel Drive next to Red Robin and Panera restaurants off Monte Vista Avenue. Dos Coyotes has a lengthy history in Davis where owner Bobby Coyote opened his first restaurant 25 years ago. Today Coyote operates two stores in Davis and is expanding with four new locations this year, including the franchised restaurant in Turlock. “We toyed with the idea off and on for years, and then we just kind of figured we would do it,” said Coyote. “I have a very good friend involved with franchising, so we had him pretty much run with the ball and so he’s created all the manuals we need and put all the infrastructure together to make sure that when we do it, it comes out correctly.” One challenge in expanding with franchisees is maintaining the Dos Coyote’s formula in the new stores. “We’re not looking to open a thousand stores,” said Coyote. “We’re trying to get a few key partners, open up some stores and keep it where we can have great consistency. These are really

culinary-driven and everything is made in house. You can only do so many of them. We’re not making everything in a central kitchen, so it is real food.” Coyote is working with Fusion Restaurant Group as the franchisee of the Turlock store. Fusion has agreed to a three-store deal with Dos Coyotes. Only the Hotel Drive restaurant is in development while the other two store locations have yet to be identified. Fusion was attracted to becoming a Dos Coyotes franchisee because of the restaurant’s brand, according to the group’s spokesman, Ray Hussain. The southwestern menu offers unique flavor profiles, freshness and healthy choices, all of which drew Fusion to Dos Coyotes. “It’s always been the food. The food, honestly, is to die for. Once you try it you’ll know,” Hussain said. “If you’re a foodie, then you know there are some major differences. It’s not your average food.” Dos Coyotes Border Cafe is positioned as fast-casual cuisine with fresh and quality food offered at affordable prices. The formula fits well with the chosen Turlock location and offers the area a new style of cuisine, according to Hussain. “Turlock is a good up and coming market,” he said.“It’s growing and expanding, a lot of families, Stanislaus

PHOTO COURTESY DOS COYOTES

Bobby Coyote started his restaurant chain 25 years ago in Davis.

University is there. It’s a different niche and there’s a need, I feel, for Dos Coyotes in the Turlock market.” In order to maintain consistency with the original Dos Coyotes Border Cafe restaurants, the Turlock store will send kitchen managers and chefs to extensively train in the Davis stores for anywhere from eight to 10 weeks. Fusion Group is hiring now for those

positions so that training can begin immediately. Other positions will be filled approximately two months before the projected opening in June. “The training involves working with our executive chef, working the kitchens, learning how the food is prepped, how it’s made, the consisPlease see DOS COYOTES Page 23

February 2016

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Central Valley Business Journal

February 2016

COMMERCIAL REAL ESTATE FIRMS

In San Joaquin and Stanislaus Counties. Ranked by Total Local Licensed Staff. Ties are Ranked in Alphabetical Order. Commercial Sales

Retail Leasing

Retail Sales

25 2 $255,000,000

1967 Modesto, Calif.

12 2 $39,173,363.26

1991 Modesto, Calif. Commercial propertmanagement, receivership services

Craig C. Lewis, CEO (209) 529-9610 prucommercialre.com Mike Goldstein, SIOR Managing Partner (209) 475-5100 colliers.com David Brennan Senior Managing Director (209) 473-7800 cbre.com

12 2 NA

1965 Newark, NJ

Michael P. Zagaris, President (209) 527-2010 pmzcommercial.com pmz.com Joe Muratore, Principal Ryan Swehla, Principal (209) 576-2240 (209) 461-6400 naibenchmark.com

Prudential Commercial Real Estate 1101 Sylvan Avenue, Ste. A-25 Modesto, CA 95350

Colliers International 3439 Brookside Road, Ste. 108 Stockton, CA 95219

CBRE, Inc. 1776 W. March Lane, Ste. 170 Stockton, CA 95207

Commercial Real Estate Investors 151 N. California Avenue Oakdale, CA 95361

Steve Vella, Director (209) 845-3836 cricommercial.com

Lee & Associates 241 Frank West Circle, Ste. 300 Stockton, CA 95206 Cornerstone Real Estate Group 1919 Grand Canal Blvd., Ste. C-6 Stockton, CA 95207

Tom Davis, President (209) 983-1111 lee-associates.com Randy Thomas, Broker (209) 955-2022 sellingstockton.com

7 8

10 11 12 13

16 17 18 19

Northgate Commercial 6506 Pacific Avenue Stockton, CA 95207 Souza Realty & Development 105 E. 10th Street Tracy, CA 95376 Stone Bros. Management 5756 Pacific Avenue, Ste. 220 Stockton, CA 95207 Brekke Real Estate 1500 Standiford Ave., Bldg. D Modesto, CA 95350 CoSoL Commercial Real Estate 2020 Standiford Avenue, Bldg. A Modesto, CA 95350 Rand Commercial Properties 1718 H Street Modesto, CA 95354 RT Yee & Associates 4118 Fort Donelson Drive Stockton, CA 95219 Tahoe Group, Inc. 1919 Grand Canal Blvd., #B7 Stockton, CA 95207 Velthoen Associates Commercial Brokers 300 Banner Court, Ste. 1 Modesto, CA 95356 Cort Companies 343 E. Main Street, 10th Floor Stockton, CA 95202 ProLogis 17284 W. Commerce Way Tracy, CA 95377 ARS Commercial 503 W. Larch Road, Ste. D Tracy, CA 95304 Buzz Oates Real Estate 2385 Arch Airport Road, Ste. 100 Stockton, CA 95206

Xavier Santana (209) 477-4400 NORTHGATECRE.com Anthony F. Souza, President (209) 835-8330 souzard.com John Godi, GM (209) 478-1791 stonebrosmgmt.com Randy Brekke, President (209) 571-7230 brekkere.com Thomas Solomon (209) 521-1591 cosol.net Richard Rand, Owner (209) 577-0484 racps.com Diane Correia, Agent Rita Somera, Agent Suzanne Stone, Agent (209) 473-3799 Lisa Hill, Broker (209) 951-9451 tahoegroup.com Brian Velthoen, CCIM, President (209) 575-3800 vacb.com Dan Cort, President/CEO (209) 235-5222 cortco.com Ryan George, First VP (209) 839-0209 prologis.com Jacqueline Turney, President (209) 836-9492 arscommercial.com Lesa Stewart (209) 982-1200 buzzoates.com

Financing

Commercial Leasing

2920 Pacific Avenue, Stockton, CA 95204

Industrial Sales

NAI Benchmark NAI Benchmark First Commercial 1012 11th Street, 4 FL, Modesto, CA 95354

Industrial Leasing

PMZ Commercial 1120 Scenic Drive Modesto, CA 95350

Investments

Address

Services:

Appraisals

Rank

Company Name

Total Local Licensed Staff Top Local Executive Number of Local Phone Local Offices Web Address Value of 2015 sales/leases

Year Established Company Headquarters Other Services

11 1 NA

1999 San Jose, Calif. Property management

9 1 NA

1988 Torrance, Calif. Asset services, project management

7 1 NA

2007 Oakdale, Calif Brokerage forecasting, real estate investments for communities and agricultural lands

1993 Stockton, Calif.

7 1 $128,695,418 6 1 NA 6 1 NA 6 1 NA 6 1 NA 5 1 NA 5 1 NA 4 1 $26,000,000

X X

4 2 NA 4 1 NA 4 1 NA 3 1 10,000,000 3 1 NA 2 1 NA 2 2 NA

1996 Stockton, Calif. Real estate sales 2012 Stockton, Calif. Real estate sales, tenant representation, property management 1984 Tracy, Calif. Consulting, ranch and land sales 1948 Stockton, Calif. Property management 1996 Modesto, Calif. Property management and fee development services

1984 Modesto, Calif.

2005 Modesto, Calif. Property management

1998 Sacramento, Calif.

X X

2007 Stockton, Calif. Residential sales an leasing, property management 1986 Modesto, Calif. Asset management and property management 1979 Stockton, Calif. 2004 San Francisco, Calif.

1985/1992 (aka Albert Realty Services, Inc. Tracy, Calif. Management 1996 Sacramento, Calif.

1986 Stockton, Calif Property inspection and management, commercial and residential These lists are provided as a free service by the Central Valley Business Journal for its readers. As such, inclusion is based on editorial consideration and is not guaranteed. If you would like your business to be included in a list, please write to: Research Department, Central Valley Business Journal, 4512 Feather River Drive, Ste. E, Stockton, CA 95219, fax your information to Research Dept. (209) 477-0211 or email research@cvbizjournal.com. Copyright Central Valley Business Journal. Researched by Danette Conley 01/2016 22

Romero Management Services Inc. 5613 Tamworth Way Stockton, CA 95207

Robert Romero (209) 951-5090 romeromgmtservices.com

1 1 NA

February 2016

www.cvbizjournal.com

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Central Valley Business Journal

February 2016

Seniors like mobile home parks for security By BOB BALGEMANN Business Journal writer bbalgemann@cvbizjournal.com

STOCKTON — Senior mobile home parks for many years have served as a source of housing for those opening a new chapter in their lives. That’s especially true for senior citizens in the Central Valley, where a conventional three bedroom, two-bath house can cost $200,000-$300,000 more than a manufactured house of the same size. Mobile home living keeps a senior’s residence from take a large bite out of their savings accounts. Realtor Gary McKenney, of Century 21 M&M Associates in Lodi, is in his eighth year of selling mobile homes. He likens senior parks to the days when wagon trains traveled the country in search of a new life. When pioneers were attacked, they circled the wagons for protection. Residents of senior parks, especially those with gates and walls, live there in part because they like the security of a close-knit community, where neighbors look out for one another. Pines Mobile Estates (147 spaces), Imperial Stockton (281 spaces) and Friendly Village (175 spaces), all on the north side of Stockton, are the only gated communities among six senior parks in that city. There are none

WAYNE DENNING/CVBJ

Residents at the Pines in Stockton build comradely around recreational activities such as shuffleboard.

in Lodi, which has two senior parks. There also is a Friendly Village senior park in Modesto, which is gated and has 290 spaces. The other senior parks in Medesto are not gated. Security is one of the reasons Ed and Sharon Jacobs relocated to the Pines 15 years ago. As a retired police chief from Battle Creek, Michigan, Ed Jacobs knows the importance of feeling, and being, safe.

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The couple met online and after talking for two years, he joined her in Stockton, where they were married. While house-hunting they heard good things about the Pines and went there for a look. They liked what they saw and purchased a home. “It was a good decision and we still like it,” Sharon Jacobs said. And what do they like most about the Pines? It’s the atmosphere, the

people and, of course, security. Lowell and Terri Joerg have lived in two senior parks, moving to the Pines three years ago from a senior park in Tucson, Arizona, which had about 1,600 homes. The only real difference, he said, was the size. Both, he said, had their share of drama, many activities and a lot of caring people. Senior park living is fundamentally the same, yet it’s different. The residency requirement varies, but the minimum is 55 years of age. Most parks have numerous activities, such as board games, bingo, pool, table shuffleboard, putting greens, darts, card games, pot luck suppers and more. Some of the events are fund-raisers for a homeowners association. But not all parks have an association, nor do they have clubhouses or swimming pools. In almost all parks around Stockton and Modesto, people own their homes and rent the land. The amount of money paid each month is different. Some rents include water, sewer and garbage collection, others do not. Modesto officials said that city is one of few local jurisdictions that issues permits for work done inside a mobile home park. Please see MOBILE HOMES Page 29

February 2016

www.cvbizjournal.com

Governor calls for restraint amid economic uncertainty SACRAMENTO — Gov. Jerry Brown used his State of the State address Jan. 21 to warn of a future economic downturn and urge fiscal restraint. “A slowdown in China or turmoil in Iraq or Syria or virtually anywhere can send the stock market reeling and put California jobs and state revenues in jeopardy,” Brown said. “That is why we have to be prepared and vigilant.” Jerry Brown Instead of new proposals, Brown pushed for improving the state’s infrastructure, including his controversial $15.5 billion plan to divert water around the Delta to the southern part of the state, although he didn’t mention the tunnel project by name. That plan is vigorously opposed by interests in the Central Valley. Brown offered no new policy proposals but instead said the state must focus on solving current problems without making future issues worse. He also advocated for building a large reserve amid an uncertain economic future. Earlier in January, Brown submitted a $170.6 billion state spending proposal that includes new funding for schools but rejected calls for more robust, permanent spending increases in social service programs. His State of the State speech got

CVBJ

mixed reviews from local and state officials. Assemblymember Kristin Olsen, R-Modesto, called on Brown to implement policies that would spread economic prosperity to all regions of the state. “While I am pleased with the state’s overall economic recovery, it is important to note that much of that progress has been made in the Bay Area and in coastal cities,” she said. “The Central Valley and other inland communities still suffer from high unemployment rates — which have only been exacerbated by the drought. We need leaders committed to bridging the growing divide between inland and coastal communities, so that Californians in every region of the state can benefit from economic growth and vitality.” Tom Scott, California executive director for the National Federation of Independent Business, applauded Brown’s call for fiscal restraint but would have liked to see more focus on economic issues. “NFIB is discouraged that the governor made no mention of small businesses in his address,” he said. “He calls for more funding for existing programs, yet fails to note the plight of California’s leading job creators. Small businesses have been savaged by increased health care costs, increased minimum wages, increased regulatory burdens and the highest taxes in the United States – yet no mention was made of reforming any of these problems.”

DOS COYOTES Continued from Page 18

tency,” said Coyote. The Turlock franchise also will have access to established Dos Coyotes vendors to ensure all menu ingredients remain consistent across the stores. Fusion Restaurant Group brings a combined 35 years of foodservice experience to the Dos Coyotes franchise, making it a good fit as a Dos Coyotes franchise, according to Hussain. “You have to have industry experience and you have to have market knowledge. It’s very similar to any other franchise like McDonald’s or any franchise brand out there,” said Hussain. In addition to experience, franchisees must meet certain financial requirements detailed by the franchising restaurant such as identifying how much available capital they have and how they are going to finance the franchising venture, said Hussain. The Fusion Restaurant Group believes the primary benefits of being a Dos Coyotes franchisee include the store’s brand and name recognition, the restaurant’s concept and the franchise support it will receive. “The support is ongoing because [Bobby Coyote’s] name is on the wall

and I’m paying to be allowed to use it, so everybody’s got skin in the game,” said Hussain. “So he’s going to send people in periodically to make sure the quality checks are there and that it is performing the way that the brand should.” Fusion also hopes to benefit from the established relationships Dos Coyotes has with other businesses such as Costco, and also expects to take advantage of the restaurant’s catering component. Hussain said that Bobby Coyote developed close ties with UC Davis and the Turlock franchise can build a similar relationship with Stanislaus State. The main challenges Hussain expects to encounter with the Dos Coyote’s franchise have to do with staffing. “The biggest challenge is going to be finding quality managers and quality team members that can execute the proper food and service,” he said. Fusion expects to break ground on the Turlock store sometime in March or April. The restaurant plants to hire between 50 and 60 team members. Anyone interested can apply online by visiting www.doscoyotes.applicantpro.com.

Central Valley Business Journal

February 2016

Nuts’ prospects strong in spite of water, market trials By KENT HOHLFELD Business Journal writer bbalgemann@cvbizjournal.com

STOCKTON — It’s a good time to be a nut farmer in the Central Valley. Whether it’s almonds or walnuts, yields have been strong despite California’s historic drought. The state’s 2014-15 harvest produced 1.86 billion pounds of almonds, according to the California Almond Board’s Annual crop reRichard Waycott port. The challenge in the upcoming season will be keeping up that production level. “The outlook is a little hard to predict,” said Richard Waycott, president and CEO of Almond Board of California. “I think it hinges on how this winter turns out and how next winter turns out.” Currently growers in all crops are hoping the growing El Nino condition in the Pacific ocean leads to the expected wetter-than-usual winter. That would help growers as they head into the 2016 growing season, but it won’t solve all their problems. “It (a wet winter) will have a marginal impact but it’s not going to bounce back in one year,” Waycott said. Despite the water woes, Stanislaus, San Joaquin and Merced counties accounted for more than 566 million pounds of the nut, a 60 percent increase in the last 10 years. That increased production has met a demand that has also grown considerably during the last decade, making almonds one of the most profitable crops in the Central Valley. “We at the almond board, and the industry as a whole, have been focused on the demand side of the equation for many years,” Waycott said. “We were fortunate and had luck on our side that nutritional guidelines and healthy eating have helped our product. So the demand side has been a huge driver for production over time.” Despite the growth in the industry, challenges still persist for the industry. Water will be a continuing issue. Even if the winter is wetter than expected, trees will need several years to get back to maximum production. “It takes the trees about a two year cycle to get back to normal,” said Waycott. Growers will also face growing re-

strictions on groundwater use. Before the state’s historic drought, growers could pump groundwater as they wished. In 2014, California passed the Sustainable Groundwater Management Act which phases in regulations over the next two decades. “There is no immediate impact,” he said. “Long term it will represent a significant change in the whole outlook of the Central Valley. Each aquifer will have a protocol for recharge and withdrawal. There will no longer be the ability to pump as one desires. This is a big game changer.” Growers have also faced bee die-offs that have hurt the availability of honeybees for pollination. “While our bee supply has been adequate, we can mitigate some of the issues that have been affecting bee health,” he said. One of the bigger issues moving forward will likely be the price of almonds. The crop has brought near record prices for the last three years. Now a correction is in the works. “The almond market is falling,” said Dave Phippen, partner in Travaille & PhipDave Phippen pen. “We have been sailing high for the last few years. We are experiencing a correction in the market.” Almond growers have watched prices surge to nearly $4 per pound in 2014 and 2015, now they’re dropping back to $3 per pound. “It’s more than a blip,” said Phippen. “We expected it. Prices from last July were at all-time high for the industry. Some thought it might last a little longer. It will change the equation for farm survivability. Those that are heavily leveraged are going to face some problems.” Phippen said that growers could see falling prices for a while. “Last time we saw this kind of correction, it took more than a year to get it moving in other direction,” said Phippen. Almonds aren’t the only Central Valley nut that has seen recent price pressures. The price of walnuts, long a staple of farming in the Valley, makes a big impact on the agricultural community. Growers have seen processors and shippers cut target prices for the export market by one-third or more.

George Arguelar prunes almond trees in preparation for February’s blossom.

Prices for some varieties of walnuts have dropped from $2.20 per pound a year ago to $1.50 or less. “We had a 140,000 tons of walnuts on the market, so the market fell,” said Dennis Balint, executive director of the California Walnut Board and CEO of the Walnut Commission. “Ultimately, prices will seek some sort of equilibrium between the handler and the grower.” San Joaquin County tops the state in walnut production at 102,000 tons. Stanislaus County was fourth at 57,000 tons. California as a whole accounts for 99.9 percent of the walnuts

grown in the United States. Like almond growers, walnut producers face many of the same challenges of water and weather. Still California and the Central Valley give growers several advantages other regions can’t match. “It really comes down to climate and type of land available,” he Balint. “There are many areas where the trees will grow but they won’t produce enough product to be viable. We have the best combination of land, weather and water to grow these crops.”

February 2016

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BUSINESS JOURNAL PHOTO

Workers sort almonds at the Travaille & Phippen hulling plant. Growers have seen prices fall nearly $1 a pound in the past year.

World Almond Production 2014-15 World Almond Production (2014-15) World Almond Production 2014-15

1 1 17

7 8

2006

Years

World Almond Production 2014-15

Europea

Australia Turkey Chile Other

United St

United States European

710

2008

United States 82 European Union Australia

750

2009

Foreign Agricultural Service (FAS) Tree Union Nuts:Australia World Market and Tr European Turkey United States Oct. 2015. United States

770

2010 0

United S

640

Years

World Almond Production 2014-15 1 11 World Almond7Production 2014-15 1 11 7 World Almond Production 2014-15 1 11 7 2014-15 8 DENNING/CVBJ WAYNE World Almond Production Almond Acreage ALMOND ACREAGE 1 11 8 7 610 1 11 8

2007

1 11

200

400

600

Acres in thousands

800

SOURCE: USDA, NASS/PRO 2014 Acerage Report

European Union

Australia 82

Turkey

Chile

Turkey UnionService Other Australia Chile and Trade, ForeignEuropean Agricultural (FAS) Tree Nuts: World Market Foreign Agricultural Service (FAS) Tree Nuts: Oct. 2015. World Market, Oct. 2015 Australia

Turkey

Chile

Other

Central Valley Business Journal

February 2016

CIVIL ENGINEERING FIRMS

In San Joaquin and Stanislaus Counties. Ranked by Total Local Staff. Ties are Listed in Alphabetical Order. Rank

Company Name Address

Total Local Staff — Local Phone/Fax Number Total Licensed Web Address Professionals Top Local Executive

O’Dell Engineering 1165 Scenic Drive, Ste. B Modesto, CA 95350

Randall O’Dell R.C.E., President (209) 571-1765 Fax (209) 571-2466 odellengineering.com

Mid Valley Engineering (MVE) 1117 L Street Modesto, CA 95354

Kirk DeLaMare, President/CEO (209) 526-4214 Fax (209) 526-0803 Fax (Southern Calif) (866) 932-9683 mve.net

Stephen Sinnock, President Kjeldsen, Sinnock & Neudeck, Inc. (209) 946-0268 Fax (209) 946-0296 711 N. Pershing Avenue ksninc.com Stockton, CA 95203

Siegfried Engineering, Inc. 3244 Brookside Road, Ste. 100 Stockton, CA 95219

Anthony J. Lopes, P.E., S.E., President (209) 943-2021 Fax (209) 942-0214 siegfriedeng.com

Brian Jones, President NorthStar Engineering Group, Inc. (209) 524-3525 Fax (209) 524-3526 909 14th Street nseng.net Modesto, CA 95354

CTE Cal, Inc. 242 W. Larch Road, Ste. F Tracy, CA 95304

Rod Ballard RCE, GE, CEO (209) 839-2890 Fax (209) 839-2895 cte-inc.net

Dillon & Murphy 847 N. Cluff Avenue, Ste. A-2 Lodi, CA 95240

Cecil Dillon & Joe Murphy, Partners (209) 334-6613 Fax (209) 334-6613 dillonandmurphy.com

MCR Engineering, Inc. 1242 Dupont Court Manteca, CA 95336

Tony Marshall & Dan Eavenson (209) 239-6229 Fax (209) 239-8839 mcreng.com

Nolte Vertical 5 (NV5) 1215 W. Center Street, Ste. 201 Manteca, CA 95337

Dave Richard, VP (209) 239-9080 Fax (209) 239-4166 nv5.com

GDR Engineering, Inc. 3525 Mitchell Road, Ste. G Ceres, CA 95307

Richard Ringler, President (209) 538-3360 Fax (209) 538-7370 gdrengineering.com

Associated Engineering Group, Inc. 4206 Technology Drive, Ste. 4 Modesto, CA 95356

Dave Skidmore, President/L.S. (209) 545-3390 Fax (209) 545-3875 assoceng.com

KANE GeoTech, Inc. 7400 Shoreline Drive, Ste. 6 Stockton, CA 95219

William F. Kane, President & CEO (209) 472-1822 Fax (209) 472-0802 kanegeotech.com

Benchmark Engineering, Inc. 1121 Oakdale Road, Ste. 1 Modesto, CA 95355

Rick Mummert, President (209) 548-9300 Fax (209) 548-9305 bmeng.net

HCS Engineering, Inc. 4512 Feather River Drive, Ste.7 Stockton, CA 95219 DF Engineering (formerly DeLaMare-Fultz) 3421 Tully Road, Ste. J Modesto, CA 95350

Richard C. Smith, P.E. (209) 478-8270 Fax (209) 478-2169 hcs-eng.com

David J. Hoberg, PE, QSD/QSP (209) 529-7450 Fax (209) 529-0457 dfengineering.com

Baumbach & Piazza, Inc. 323 W. Elm Street Lodi, CA 95240

Josh Elson, P.E., P.L.S., President (209) 368-6618 Fax (209) 368-6610 bpengineers.net

Provost & Pritchard Consulting Group 4701 Sisk Road, Ste. 102 Modesto, CA 95356

Kevin Johansen, PE, Vice President (209) 829-1685 Fax (209) 829-1675 ppeng.com

Muir Consulting, Inc Land Surveyors 139 Church Avenue Oakdale, CA 95361

Wong Engineers 4578 Feather River Drive, Ste. A Stockton, CA 95219

3 7

Corporate Headquarters

Modesto

Jack M. Smith, President (209) 845-8630 muirconsulting.com

Zachary C. Wong (209) 476-0011 Fax (209) 476-0135 None

—

Year Est.

Notable Project Civil engineering, land surveying, landscape architecture, land planning and land use entitlement

1994

River Islands at Lathrop, master planned community Urban design, civil engineering, land surveying Modesto

Stockton

Atwater-Merced expressway Project & Blue Diamond growers processing plant Civil engineering and land surveying Mule Creek In fill complex expansion project Civil engineering, structural engineering, landscape architecture, athletic facility design surveying and planning

1969

1956

1957

Stockton Arena Modesto North Highlands

Lodi Manteca

Hollywood, FL

11 4

Primary Services

Ceres

Modesto

Civil engineering, land surveying and land planning Promenade shops at Orchard Valley, Manteca Testing & inspection, geotechnical services, and environmental engineering Folsom Dam, Santa Clara square, Tracy Toyota Civil engineering, surveying and construction management Port of Stockton/BNSF railroad underpass replacement

2002

1989

1980

Civil engineering, surveying and construction management

1997

Water resources, waste water, recycled water, storm drainage Transportation (roadways, interchanges), general civil, construction

1985

City of Manteca Atherton water storage tank and booster pump station Land planning, civil engineering and land surveying Arambel Business Park, restoration hardware distribution center Civil engineering land surveying and land planning Stanislaus County public safety center

1978

2002

Stockton

Geotechnical Engineering ,rockfall and debris flow mitigation, instrumentation Camarillo Springs debris flow protection system

1997

Modesto

Land surveying, construction staking and civil engineering

1999

Stockton

Full service electrical engineering consulting primarily in the Central Valley

1969

Modesto

Lodi

Fresno

Civil engineering and land surveying Monte Vista Crossings, South Site Shopping Center; Turlock CA Subdivision and commercial site design, boundary survey, construction staking, lot line adjustments and elevation certificates Lodi Grape Bowl survey and design Civil, Agriculture, environmental and water resources Engineering. Surveying, Hydrogeology planning and construction management services

1957

1961

2012

Design of app. 10,000 linear Ft of 16 “ water transmission line along Blaker Rd and Richland Ave. from Service Rd to Hatch Rd. Oakdale

Boundary surveys, topographic surveys, ALTA land title surveys, environmental surveys, construction staking, subdivision mapping, lot line adjustment and easements

2000

Stockton

Civil engineering and land surveying

1965

These lists are provided as a free service by the Central Valley Business Journal for its readers. As such, inclusion is based on editorial consideration and is not guaranteed. If you would like your business to be included in a list, please write to: Research Department, Central Valley Business Journal, 4512 Feather River Drive, Ste. E, Stockton, CA 95219, fax your information to Research Dept. (209) 477-0211 or email research@cvbizjournal.com. Copyright Central Valley Business Journal. Researched by Danette Conley 01/2016

February 2016

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Central Valley Business Journal

February 2016

Business Journal Who’s Hiring? Jobless picture improves despite increase CENTRAL VALLEY

SAN JOAQUIN CO. ONLINE ADS

STANISLAUS CO. ONLINE ADS

Merced County

117

Tenet Healthcare Corporation

263 76

The Hospitals Of Providence

Centerline

E. & J. Gallo Winery

Select Staffing

TruStaff

Foster Farms

Soliant

Ceres Unified School Dist

Mercy Medical Center

St. Joseph Medical Center

Kaiser Permanente

Robert Half Internationa

Sutter Health

Target Corporation

Kaiser Permanente

Manteca Unified School District

100

Online Ads SOURCE: CA Employment Development Department, Dec. 2015

200

300

109

Merced County Office of Education

Travelcenters of America

36 34 26

UC Merced

Employers

Soliant

Dignity Health

Stockton Unified School Dist.

Employers

Dignity Health

MERCED CO. ONLINE ADS

Stanislaus County

San Joaquin County

Gustine Unified Delhi Unified

Modesto City Schools

Merced Union High School Dist

California State University System

Centerline

100

125

Online Ads

CA Employment Development Dept. CA Employment Development Dept. SACRAMENTO — Unemployment cember from 8.8 in November. Merced San Joaquin’s rate is better than it rates rose across the Central Valley County saw the largest jump, a full was in December 2014 when unemployin December. percentage point, to 11.9 percent in ment stood at 10 percent. County non San Joaquin County came in with December from 10.9 one month earlier. farm employers have added 6,700 workthe lowest rate at 8.8 percent, which Seasonal layoffs in agriculture and ers their payroll, more than 2,000 of was up slightly from 8.6 percent in construction are to blame for the largwhich came in leisure and hospitality. November. est share of the jump in monthly rates. Stanislaus County saw its unem Stanislaus County’s unemployment Overall the job outlook appears to ployment rate drop from 10.4 percent rate bumped up to 9.1 percent in Debe improving in the area. in December of 2014 to it’s current rate of 9.1 percent. Even Merced, which has the highest

Online Ads CA Employment Development Dept.

unemployment rate in the area, saw significant improvement. The average unemployment rate for 2015 was 11.1 percent, the lowest it’s been since 2007. Still, the county had 1,000 fewer jobs and the civilian labor force shrank by 1,800 people during the year. California’s state unemployment rate also rose slightly in December to 5.8 percent from 5.7 percent. That was still down from 7.1 percent a year earlier.

Goofs that doom job seekers CHICAGO — A job seeker can often see all the research and preparation they have done for a job interview undone by a simple interview mistake or even body language. A nationwide online survey was conducted in November by Harris Poll on behalf of CareerBuilder, of more than 2,500 hiring and human resources managers. The survey found that, while candidates might take their time when prepping for an interview, it doesn’t take long for a hiring manager to make a decision. Half of those surveyed said they knew within five minutes of an interview if a candidate was a good fit for a position. Some of the most unusual things that job applicants have done during the interview process include: • A candidate taking a family photo off of interviewer’s desk and putting it in her purse. • A candidate screaming that the interview was taking too long. • A candidate said her main job was being a psychic/medium and tried to read interviewer’s palm, despite interviewer’s attempts to decline the offer. • When asked what her ideal job was, candidate said “painter of birdhouses.” (Company was hiring for a data entry clerk.) • A candidate sang her responses to questions.

• A candidate put lotion on her feet during the interview. • When asked why he wanted the position, candidate replied, “My wife wants me to get a job.” • A candidate started feeling interviewer’s chest to find a heartbeat so they could “connect heart to heart.” • A candidate had a pet bird in her shirt. • A candidate took phone interview in the bathroom – and flushed. Body language can be as important as what is said during an interview. Some common mistake include: • Failing to make eye contact: 67 percent • Failing to smile: 39 percent • Playing with something on the table: 33 percent • Having bad posture: 30 percent • Fidgeting too much in their seats: 30 percent • Crossing their arms over their chests: 29 percent • Playing with their hair or touching their faces: 27 percent • Having a weak handshake: 21 percent • Using too many hand gestures: 11 percent Hiring managers also listed several instant deal breakers including lying, answering a call or text during an interview, appearing arrogant, dressing inappropriately or swearing.

February 2016

Do your workers know about new tax forms? By KENT HOHLFELD Business Journal writer khohlfeld@cvbizjournal.com

MODESTO — For the first time since 1943 employers and employees will have a new IRS form to deal with. Form 1095-C will be added to the host of forms taxpayers already file with their returns. According to a new ADP Employer Confidence Report, more than three quarters of employers are confused about it. The new form deals with health care coverage reporting mandates of the Affordable Care Act. Form 1095C will be filed by applicable large employers to report information on coverage for each employee and the employee’s spouse and dependents. Form 1094-C acts as a sort of cover letter when employers transmit their forms 1095-C to the IRS. For reporting purposes, employers with 50 or more employees have to deal with the form. Penalties apply to employers with 100 or more employees for the 2015 tax year, although that drops to 50 employees for the 2016 tax year. “For ALEs, because the type and volume of data required to file these forms has been so overwhelming, most have had to modify their current

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systems to track all of the additional information required for reporting,” said Nate Miller, CPA with Grimbleby Coleman Certified Public Accountants in Modesto. Skipping out on reporting can be an expensive mistake, however. The IRS penalizes companies $250 for each form not filed and another $250 for not providing employees with an accurate form. Penalties can reach a maximum of $3 million annually. “The penalties for not filing these information returns can be substantial, so not reporting is not an option,“ said Miller. The IRS has given businesses until May 31 to file a paper version of the form or June 30 for electronic filers. Employers have until March 31 to provide employees with their copy. As far as employees are concerned, they simply pass the forms they receive from employers along with their other forms to their tax preparer. The new forms have proven to be a confusing task for employers to deal with. The ADP survey showed 52 percent of mid-sized businesses and 45 percent of large employers are unsure if they are complying with Form 1095C rules. “I’m sure it has and will continue to be an onerous task,” said Miller.

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Continued from Page 22

The list, according to Oscar Diaz, plans examiner for the building safety division, includes setting up the home inside a park, site work, and such additions as awnings, carports and decks. Community and detached storage buildings also need a city permit. Cities are not involved with rents or rules. Jerry Sheldon, who has manged Imperial Stockton for the past 14 years, explained that base rents are set by park owners. Possible increases occur at varying times of the year and are tied to whether the consumer price index rose or fell in San Francisco over the previous 12 months. “That’s a benefit for the resident,” he said, because the index “doesn’t go up a lot in San Francisco.” Mobile home parks have rules for a variety of reasons including safety and to keep property aesthetically pleasing. If there’s a conflict, rules set by Title 25 of the California Code, under the state Housing Community Department, take precedence. Sheldon said residents know going in that “it’s a regimented environment, but (a few) don’t want to live it.” Continued violations in many parks may lead to a resident being evicted. Overall, of life at Imperial Stockton, he added, “Ninety-five percent love it.” Seniors also like mobile home park

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LODI Mickie Nuss • 209-367-2444 STOCKTON Bob Harmon • 209-337-6008 LINDEN Kim Sparrowk • 209-339-2588 MODESTO Steve Hinds • 209-571-4023 TURLOCK Gary Ericksen • 209-664-5420

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February 2016

COMMERCIAL BUILDING CONTRACTORS

In San Joaquin and Stanislaus Counties. Ranked by Total Number of Local Employees. Ties are Listed in Alphabetical Order.

Rank

Company Name Address

Total sq ft of all commercial Total Number projects started in Local Phone of Local 2015 or number Employees of units/projects Web Address started in 2015

Top Local Executive

Percentage of projects classified as: Industrial Office Retail

Apartments Other

Year Established Locally Headquarters

Diede Construction, Inc. 12393 N. Hwy. 99 Lodi, CA 95240

Steven Diede (209) 464-3352 diedeconstruction.com

120 160 pk

1,000,000 sf+

0% 0% 0%

0% 100%

1979 Lodi

Simile Construction Service, Inc. 4725 Enterprise Way, Ste. 1 Modesto, CA 95356

Guy Simile President (209) 545-6111 simileconstruction.com

454,000

0% 10% 70%

0% 20% (auto dealerships)

2000 Modesto

Meehleis Modular Buildings 1303 E. Lodi Avenue Lodi, CA 95240

Bill Meehleis Owner (209) 334-4637 meehleis.com

152,924

0% 0% 0%

0% 100%

1986 Lodi

Haggerty Construction, Inc. 2474 Wigwam Drive Stockton, CA 95205

Ryan Haggerty President (209) 475-9898 haggertyconstruction.net

1,000,000 sf +/-

50% 25% 25%

0% 0%

2000 Stockton

Huff Construction Company, Inc. 4917 Stoddard Road Modesto, CA 95356

Gary Huff, CEO (209) 545-7505 huffcon.com

1971 Modesto

Patriot Construction. Inc. 4646 Quantas Lane, Ste. B-4 Stockton, CA 95206

Christopher Cotta President/CEO (209) 982-9900 patriotbuilds.com

60,000

20% 0% 0%

0% 80% (federal government)

2008 Stockton

Roland Construction, Inc. PO Box 8670 Stockton, CA 95208

Jim Hoagland President (209) 462-2687 rolandconst.com

750,000

80% 20% 0%

0% 0%

1986 Stockton

DeGraff Development, Inc. 538 S. Fifth Avenue Oakdale, CA 95361

Chad DeGraff President (209) 847-2563 degraffdevelopment.com

203,953

50% 10% 10%

0% 30%

1985 Oakdale

Bob Leonard & Associates 1325 El Pinal Drive, D-4 Stockton, CA 95205

Bob Leonard Owner (209) 931-4625 bob-leonard.com

6 Units

30% 30% 40%

0% 0%

1977 Stockton

CMC - Construction Management Corporation 3501 Coffee Road, Ste. 1 Modesto, CA 95355

Bruce Russo President (209) 574-1300 cmc-gc.com

0% 20% 20%

0% 60%

1996 Modesto

Hanley Construction PO BOX 808 Stockton, CA 95201

Jim Hanley President (209) 462-2446 hanleyco.com

16,000

0% 65% 15%

0% 20%

1954 Stockton

Souza Development Inc. 105 E. 10th Street Tracy, CA 95376

Mike Souza V.P. Development (209) 835-8330 souzard.com

Call for info

50% 20% 30%

0% 0%

1988 Tracy

80% * 5% * 15% *

0% 0%

1960s Sacramento

The Buzz Oates Group of Companies 2385 Arch Airport Road, Ste. 100 Stockton, CA 95206 8615 Elder Creek Road Sacramento, CA 95828

Larry Allbaugh CEO (209) 982-1200 (916) 379-3800 buzzoates.com

55 *

NA * May reflect other Counties

February 2016

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Central Valley Business Journal

Business Journal Real Estate

February 2016

CENTRAL VALLEY

Home Sales for Dec. 2015 Median Price MEDIAN PRICES

287,250

Counties Counties

San Joaquin

Price

249,440

Stanislaus Merced

208,930

100,000

200,000

300,000

SOURCE: CA Association of Realtors

Median Price

TOP CITIES FOR FORECLOSURES El Nido, 1 in every 313

Le Grand, 1 in every 514

Woodbridge, 1 in every 399

Newman, 1 in every 542

Clements, 1 in every 404

Riverbank, 1 in every 564

Salida, 1 in every 444

Lathrop, 1 in every 595

Waterford, 1 in every 502

Ceres, 1 in every 673 SOURCE: RealtyTrac, Dec. 2015

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STOCKTON • TRACY • LODI • MANTECA • LATHROP • ESCALON • RIPON MERCED • LIVINGSTON

MODESTO • CERES • TURLOCK • OAKDALE • PATTERSON LOS BANOS • ATWATER

Stockton among hot properties in California STOCKTON — The Stockton-Lodi real estate market remained the 10th hottest market in the country in December according to realtor.com’s Hotness Index, which measures increase in real estate values. Modesto dropped from 15th in November to 19th in December. Overall the residential real estate market is following the normal holiday cool down with less demand and reduced inventory, the website said. The numbers of days a house stays on the market is down 7 percent from this time last year. The median price has fallen from November to December, but not as dramatically as in past years. According to realtor.com’s number, the median listing price was $228,000 in Stockton while median closing prices stood at $205,000. Modesto’s median list prices stood at $240,000 and the median closing price stood at $225,000. The Bay Area continues to have the hottest markets in the country, accounting for three of the five hottest markets in the nation. The San Francisco-Oakland-Hayward market is still rated as the hottest market in the county. San Jose-Sunnyvale-Santa Clara moved up to No. 2 and VallejoFairfield dropped from No. 2 to No. 3. “Pent-up demand and robust economic growth combined with limited supply will keep the California housing

market tight in 2016, but more markets will challenge them as demand improves elsewhere,” said Jonathan Smoke, chief economist of realtor.com. Foreclosures New data indicate foreclosures and delinquencies in the Stockton-Lodi and Modesto areas continue to dip on a year-over-year basis. CoreLogic, a company that tracks the real estate industry, found that foreclosures among outstanding mortgage loans was at 0.49 percent for October in Modesto and 0.57 in Stockton. Modesto’s rate was 0.15 percent lower than October, 2014 while Stockton/ Lodi’s rate fell by 0.12 percent. Both area rates were lower than the national rate of 1.20 percent, but slightly above the state foreclosure rate of 0.44 percent. The delinquency rate also fell in both cities. Modesto’s delinquency rate dropped with 2.10 percent of outstanding mortgages more than 90 delinquent. Modesto’s delinquency rate stood at 2.53 percent a year ago. The delinquency rate was slightly higher in the Stockton area with 2.13 percent of mortgages 90 or more late. That was down from 2.65 percent that were delinquent at the same time last year. Delinquency rates in both areas were higher than the statewide average of 1.68 percent, but well below the national average of 3.35 percent.

Valley home prices still up MODESTO — Home prices in the Modesto and Stockton-Lodi metro areas are still on the rise. In Modesto, home prices, including distressed sales, increased by 6.7 percent in November 2015 compared with November 2014, according to real estate data provider CoreLogic. On a month-over-month basis, home prices, including distressed sales, increased by 0.4 percent in November 2015 compared with October 2015. In Stockton-Lodi, home prices, including distressed sales, were up 5.6

percent in November 2015 compared to November 2014. On a month-overmonth basis, home prices, including distressed sales, decreased by 0.8 percent in November 2015 compared with October 2015. Those figures are in synch with the national trend. Home prices nationwide, including distressed sales, increased by 6.3 percent in November 2015 compared with November 2014 and increased by 0.5 percent in November 2015 compared with October 2015.

San Joaquin in top 10 for mortgages STOCKTON — San Joaquin County is one of the top 10 best places in California in which to get a mortgage, according to a new study by SmartAsset. San Joaquin County climbed from its 53rd ranking last year. The study determines the top markets by comparing the likelihood of mortgage approval by county, in addition to mortgage rates, average five-year borrowing costs, and property taxes.

Here is what SmartAsset discovered about San Joaquin County: • Loan funding rate: 61.12 percent • 5-year borrowing costs: $75,016 • Property tax: $13,380 • Annual mortgage payment: $14,210 • Best mortgage markets index: 77.3 Other counties in the top 10 list were Inyo, Alameda, Orange, Madera, Glenn, Trinity, San Mateo, Marin and Alpine.

February 2016

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What homebuyers need to know about taxes Have you heard this before? “When you rent, you’re throwing your money away! ” But what does it really mean? It most often refers to the tax breaks a homeowner gains in the purchase of a home, whether as a primary residence or rental/ investment property. But what are those deductions? First, let’s define what constitutes a home or investment property. This Michael Blower can be a house, 2015 President, a condominium, Central Valley Assoc. of Realtors a townhome, a co-op apartment, a mobile home or trailer, even a houseboat. Although in the case of something non-traditional like a houseboat, it must have sleeping quarters, as well as cooking and toilet facilities. Even rental property or a second home can provide tax breaks for the owner, so long as you live in the home either 14 days out of the year or at least 10 percent of the number of days you rent the property – whichever is greater.

Bringing it home

There are key tax breaks for those buying a home. The first is associated with “points.” While the concept may seem complex, it is important to understand how these deductions are calculated in order to claim these tax advantages. Although all-cash home purchases are becoming more commonplace, most people still apply for a mortgage loan out of necessity and/or for the tax breaks. However, there are costs associated with that loan, some of which represent the “loan origination fee.” This is usually a percentage of the loan amount, which is termed the “points.” For example, if you borrow $200,000, one point on the loan would be $2,000. The points from the loan origination fee are tax deductible in the year they are paid. As with all tax deductions, there are important conditions and this applies particularly to points. The mortgage loan must be secured by the home you are purchasing or building and you must live there as your primary residence. You may also be able to deduct points that the seller pays as part of the negotiated coverage of closing costs by the seller. The IRS allows the buyer to deduct the points that the seller pays as part of the closing costs but the seller cannot claim them as deductions as well. The seller’s tax advantage comes in

reducing the net gain on the home when calculating capital gains taxes, which are usually deferred. There are other closing costs that can be deducted by the buyer: pre-paid interest and pro-rated property taxes. When you buy a home you can close any day of the month; however, your first mortgage payment is often not due until the first of the second month after closing. This payment applies to the prior month unlike rent, which is paid in advance for the month. In your closing costs, you will “prepay” interest for the period leading up to the first of the month immediately following your closing date and this interest is tax deductible. Property taxes are handled the same way. If the seller’s last property tax payment covers part of the time you will actually be the owner of the home, you will be charged this amount in the closing costs. These “prorated” property taxes are also deductible. A word about rental property taxes Buying residential property as a rental investment has its tax advantages as well for the property owner. Rental income is taxable, however, you can deduct expenses associated with preparing the property for rental and maintaining it. There are important distinctions

between improvements to the property and repairs or maintenance expenses. Improvements are actions that materially add to the value of a home or substantially prolong its life: room additions, adding a swimming pool, installing insulation. Repairs simply keep the property in good operating condition: replacing damaged windows or doors, fixing leaks, repairing appliances. The cost of property improvements generally must be capitalized and depreciated over several years (by following IRS depreciation tables) rather than deducted in the year paid. By contrast, the cost of repairs can be written off in the year you pay them. Consult with a tax adviser on what is actually a deductible expense. If a new home is on your list of new year’s resolutions, make sure you are educated about the valuable tax advantages, as well as the associated conditions for each, in order to make the most of your financial investment. Talk to a mortgage lender or tax advisor early in the home- buying process. If you don’t have a trusted adviser, it’s a safe bet your agent will be able to make a recommendation. – Michael Blower is president of the Central Valley Association of Realtors and an agent with Grupe Real Estate. You can reach him at mblower@gogrupe.com.

INSTITUTE FOR FAMILY BUSINESS

Getting the Family on the Same Page: Planning and Executing with Clarity It is amazing what families can accomplish in business when their operating and business plan is clear and they focus on the most important priorities. Creating and executing such a plan is a learned skill that takes training and practice. Once mastered, planning skills will pay dividends for years to come.

The Institute for Family Business would like to invite family business owners to join us for our next program.

February 18, 2016 8:00-10:30 AM

Reserve your space today! 209.946.2956 ifb@pacific.edu Pacific.edu/IFB

A Special Thanks to our Partners

RICHARD R. PAULSEN INSURANCE SERVICES • MOSS ADAMS LLP NEUMILLER & BEARDSLEE • EVOLVE PARTNERSHIP

Central Valley Business Journal

February 2016

SENIOR HOUSING In San Joaquin and Stanislaus Counties. Ranked by Total Number of Units. Ties are Listed in Alphabetical Order. Level of Care

Assisted

Skilled Nursing

Utilities

Meals

Overnight Guests

Pets

Total Number Local Phone of Units/ Web Address Capacity

Misc.

Independent

Company Name

Local Contact

Services Included

O’Connor Woods 3400 Wagner Heights Road Stockton, CA 95209

Scot Sinclair Executive Director (209) 956-3400 oconnorwoods.org

456

Yes

$2212 and up

Non profit CCRC all levels of care. A 34 acre campus offering independent living, assisted living, memory and nursing care. Life enriching activities, fully equipped fitness center, enclosed pool, bocce ball, putting green, chapel, health clinic and more

Bethany Home 930 W. Main Street Ripon, CA 95366

Andrew Lee Executive Director (209) 599-4221 bethanyripon.org

420

Yes

$745 to $7,564

Multilevel care facility, memory care, rehabilitation and in-home care Provide care that enhances life

Covenant Village of Turlock 2125 N. Olive Avenue Turlock, CA 95382

375

Yes

$1,820 and up

Worship services, fitness center, woodworking shops, creative arts and life enrichment programming

Samaritan Village 7700 Fox Road Hughson, CA 95326

277

Yes

$1,740 and up

Water aerobics, stretch and balance and art classes, game nights, scheduled outings, a library and chapel, 24 hour emergency response and security

Casa de Modesto 1745 Eldena Way Modesto, CA 95350

Beauty Salon, Fitness programs and equipment, ice cream socials, bingo, family nights, meal outings, Gallo Center outing, shopping outings and on site entertainment. *Independent living does not include all the services listed

Courtyard at Venetian Terrace 5020 Virtue Arc Drive Stockton, CA 95207

On site beauty salon, hot lunches, bingo, casino trips, resident dinner parties *With paid deposit

Rio Las Palmas Retirement 877 E. March Lane Stockton, CA 95207

The Ashley Place 1321 S. Fairmont Avenue Lodi, CA 95240

Rank Address

Laura Bemis Sales director (209) 216-5610 covenantvillageofturlock.org Gary Lunsford Administrator (209) 883-3000 svliving.org Kathy Lewis Admissions Director (209) 529-4950 casademodesto.org

Approx. Cost Per Month

Other Services and Activities

180

Yes*

Yes

$1,016 to $8,091 for skilled nursing

Maria Soltero, Manager (209) 951-1545 seniorsatvt.com

166

Yes

Yes*

$640 to $1015

Jacqueline Powell Marketing Director (209) 957-4711 riolaspalmasretirement.com

163

Yes

$2,100

Beauty salon, weekly outings, private dining and 24-hour security

Brad E. Kluza Administrator (209) 334-3436 theashleyplace.net

145

Yes

$2,099 to $2,899

Church services, entertainment, bingo and exercise

Surella Quirolga (209) 466-4341 rhf.org

126

Yes

IL: $1,500 AL: $1,963 SN: $197 a day

NA (209) 521-7000 standifordplace.com

118

Yes

$2500 to $4500

Travel programs, on-site managers and daily activities

The Vintage 2145 W. Kettleman Lane Lodi, CA 95240

Randy Offenbach Community Sales (209) 339-1500 the-vintage.net

117

Yes

$1700 to $4,700

Travel programs, on-site managers and daily activities

Prestige Senior Living at Manteca 1130 Empire Avenue Manteca, CA 95336

114 NA 90 ALF (209) 239-4531 24 prestigecare.com Memory care

Yes

ALF

Stratford at Beyer Park 3529 Forest Glenn Drive Modesto, CA 95355

Plymouth Square 1319 N Madison Street Stockton, CA 95202 Standiford Place 3420 Shawnee Drive Modesto, CA 95350

Paramount Court Senior Living 3791 Crowell Road Turlock, CA 95382 The Commons at Union Ranch 2241 N. Union Road Manteca, CA 95336

Arbor Senior Apartments 115 Louie Avenue Lodi, CA 95240

Eskaton Manteca Manor 544 Eastwood Avenue Manteca, CA 95336

Villa Marche 1119 Rosemarie Lane Stockton, CA 95207

Pacifica Senior Living 2325 St. Pauls Way Modesto, CA 95355

Activities 7 days a week

Movie theater, fall prevention program, licensed nurse, excursions, monthly buffets, restaurant and dining

Christina Mize Marketing Director (209) 236-1900 stratfordbp.com

107

Yes

*No

Yes

Call for info

Weekly happy hour, movie theater, Cafe’, Salon, garden club, bridge club, weekly outings and more *Memory care available

Cheryl Gerhardt Marketing Director (209) 664-9500 paramountcourtseniorliving.com

100

Yes

Yes*

No+

$3,250

Social, spiritual, recreactional, therapy, educational and dementia support group *With prior approval +Visits only

Josie Omlin (209) 463-9100 commonsatunionranch.com

Yes

$1,900 to $4,200

Internet and cable included, pet exercise area, gardening, exercise, salon, walking paths, private patios and memory care

Yes

Starting at $1,200

Yes

HUD 202/8

Yes

Yes*

Private $4,000 Shared $3,200

Family support group meet every Thursday from 10 to 11:30. Activities hourly, 7 days a week *yes, after discussion

Yes

$4,000 is average

Nurse on duty seven days a week, memory care and exclusive floor plans

Dan Gormey Executive Director (209) 333-3338 arborseniorapartments.com Judith A. Collins Executive Director (209) 823-8828 eskaton.org Steve Gianandrea Administrator (209) 477-4858 villamarchecare.com Melissa Mc Daniel Community Relations Director (209) 846-2185 pacificamodesto.com

Casino trips, live entertainment, bingo, exercise classes, BBQ’s, shopping trips, pool table and beauty and barber shop

Bingo, potlucks, social service coordinator, coffee time and movies

February 2016

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Central Valley Business Journal

February 2016

How to comply with state’s Fair Pay Act With the start of the New Year, employers in the Central Valley once again must pay attention to a host of new employment laws and regulations. California’s new Fair Pay Act is perhaps the most significant and far-reaching of those new laws. This article will provide a brief summary of this important new law, however, as always, this article does not substitute for the advice of Bruce Sarchet legal counsel. Attorney, Littler According to the report of the Mendelson Law Firm California Assembly Appropriations Committee, the law is designed to rectify California’s “gender wage inequality” by discouraging secrecy among employees regarding their pay. The bill’s author asserted that in 2013 the average woman in California working full time earned a median of 84 cents to every dollar earned by a man. In essence, the new law makes it easier for an employee to prove a

Human Element

claim of gender-based unequal pay. Before the amendment, an employee needed to show that he or she was not being paid the same as someone of the opposite gender at the “same establishment” for “equal work.” Under the new test, an employee need only show that he or she is not being paid the same as someone of the opposite gender at the “same employer” for “substantially similar work.” Substantially similar work means a composite of skill, effort and responsibility performed under similar working conditions. However, the work need not be the same exact job. Once the employee has made such a showing, the burden of proof shifts to the employer to affirmatively demonstrate that the pay difference at issue is based on any or all of these four specific factors: 1. a seniority system, 2. a merit system, 3. a system that measures earnings by quality or quantity of production, or 4. a bona fide factor other than sex, such as education, training, or experience. In addition, an employer must show, through competent evidence, that any difference in compensation is not sex-based and is related to the position in question. The employer must also demonstrate that a business necessity exists

for the wage differential. An employee still may rebut that defense, however, by demonstrating that there is an alternative business practice that would serve the same business purpose without the difference in wages. If a violation of law is found, an employee may recover the amount of wages the he or she was not paid due to the wage differential and an equal amount as liquidated damages along with interest. The law also expressly prohibits an employer from preventing its employees from disclosing their own wages, discussing the wages of others, inquiring as to other employees’ wages, or assisting another employee in asserting his or her rights under the law. The law forbids employers from discriminating or retaliating against any employee for invoking the employee’s own rights under this amended section, or assisting others to invoke their rights under the newly amended law. Finally, the new law also extends the time period for keeping records related to employees’ terms and conditions of employment (including but not limited to employees’ wages and job classifications) from two to three years. In response to these new standards and obligations, there are several steps employers may wish to consider. Employers are advised to consult with

Getting your team to move as one Recently I was working with a fairly large family business, and I interviewed four family members, all of whom were owners and part of senior management. As I spoke with each person I discovered they all had different ideas about where their business was headed. One person thought they were going to build the business and then cash out. One of the more opinionated family members thought they would keep doing what they had always done with modest growth (3 percent per year). Two others thought the goal was to build the business for the next generation. Even these two disagreed on what that meant. One thought they should diversify and create multiple businesses to engage future generations, and the other thought they should create a cash flow that could provide seed money for the next generation to start their own business ventures. It was bad enough they all had different views of the end game. What was really disturbing, and could eventually destroy this successful business is that they were completely unaware that each family member/senior manager had a different vision of where the business was headed. Each family member operated their part of the business on a set of assumptions that often contradicted how other areas of the business were being run. This issue is not unique to family businesses. In fact, it happens in all types of organizations. So how can we get our team all on the same page and

moving in the same direction? First, invite the ownership, senior leadership or whole company (if it is a very small business) into an organized and facilitated discussion. Include all the key stakeholders that have an interest in the success of the organization. Next, discuss where the organization could/ should be in the future. Make sure Peter Johnson to get everyone’s Pacific - Eberhardt input. If you School of Business already have a clear vision, use this opportunity to share how you got to that point. You might even find that your team helps refine the vision making it a shared vision. Focus on the big idea, the why we do what we do. Keep the focus on the forest (long term vision) versus the trees (short term tactics). In many organizations (like the U.S. Congress) they tend to focus on the 5 percent of the things people disagree, and we all know how easily that draws the battle lines. Instead, focus on the 95 percent where the group agrees. Most disagreements are around tactics not vision. Be diligent about staying focused on the vision. And last, but certainly not least, share

Clear Vision

the vision. I am amazed when I look over planning documents for an organization and nowhere can I find their vision or mission. Freely share the vision of the organization so there are no misconceptions about where you are headed. The CEO of an organization has the management authority to create the vision in a vacuum, without input from others in the organization. However, it’s very difficult to implement and execute strategy without buy in from key stakeholders. Great leaders not only have a vision, but they are also able to engage others in the process of refining it to create a collective, shared vision. This allows everyone to be involved in the process and helps the team internalize the vision which acts like a compass in directing the organization towards success. Later in February the University of the Pacific Institute for Family Business will offer a program entitled “Getting Your Family Business on the Same Page.” CEO coach Robert Sher will discuss how families can clarify strategy, and translate it into actionable items and measurable objectives by using a time-tested, one-page planning methodology that holds people accountable. If you are part of a family business I encourage you to join us as my guest. – Peter Johnson is the Director of the Westgate Center for Leadership and the Institute for Family Business in the Eberhardt School of Business at the University of the Pacific. He welcomes your feedback at peterjohnson@pacific.edu.

competent legal counsel when implementing these steps. 1. Review all compensation-related policies and procedures to ensure all requirements are met. Pay careful attention to policies requiring that employees maintain confidentiality of information (which could include pay information) – such policies may now run afoul of the law. 2. Review employees’ job descriptions and current salaries to ensure any pay differentials are accounted for by at least one of the four factors identified above. 3. Train those who make compensationbased decisions on the new requirements. 4. Update internal record retention requirements to reflect at least the new three-year retention period for records of the wages and wage rates, job classifications, and other terms and conditions of employment of the persons employed by the employer. (Note: many employers retain such records well beyond three years). 5. Confirm there is an adequate internal complaint procedure to address any wage differential issues. – Bruce Sarchet is an attorney with the firm of Littler Mendelson and represents employers in labor and employment law matters. You can contact him at bsarchet@littler.com.

Loyalty cards concern shoppers Many shoppers have loyalty cards at the stores where they shop, but not everyone is comfortable with the privacy tradeoff. The Pew Research Center conducted a wide-ranging survey on privacy issues and explored a number of scenarios including one on grocery store loyalty programs. It presented the following example: A grocery store has offered you a free loyalty card that will save you money on your purchases. In exchange, the store will keep track of your shopping habits and sell this data to third parties. According to its findings, 47 percent of respondents said they would be comfortable with that scenario; 32 percent say it would not be acceptable, and another 20 percent say it would depend on the circumstances of the offer. Age and income played a part in how a respondent answered. Thirty-nine percent of those 50 and older said the deal would not be acceptable, compared with 27 percent of those ages 18 to 49. Those in households earning less than $30,000 per year were more likely than those in higher-income households to say the deal would be acceptable. Among those who said their acceptance would depend on the circumstance, many wanted to know how many third parties would receive the information, whether they could control what information is shared and whether the information was anonymous.

February 2016

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Bringing humanity to customer service Seth Godin is a marketer, entrepreneur, author of more than 20 books, and daily a blogger with, some say, more than a million subscribers. Not a fan of cookie cutter approaches, Godin encourages us to be diligent in discovering our own unique contribution to customer service. He writes: “Brands don’t care about you John Parker … Institutions Professional don’t care about Development you either. The Adventures only people who are able to care about you are people. “The question remains then, ‘Is this institution owned and organized and run by people who will allow the people who work there to care?’ “Generally, the answer is ‘no’, because caring is unpredictable, hard to command and regulate and sometimes expensive in the short run. “What a shame.” Godin concludes. Thankfully, there are now two Chinese restaurants in the small Central Valley town that I travel through regu-

At Your Service

larly. For years, there was just one. It was dingy, run down, and uninviting with dirty windows and a faded sign. I braved it and ate there a few times. The food was OK but I had no appetite for returning. Last year the new restaurant opened. It has great signage, clean attractive decor, good food, and better service. After a few months the old restaurant resurrected with new signs and paint. It looks like the owners are actually interested in attracting customers. But because they did nothing to improve themselves until the new restaurant came to town, I’m suspicious of their efforts. I’m glad they’ve improved, but why didn’t they do this before the new guys came to town? It’s not for lack of resources because they’ve done something now. Maybe it was just lethargy that resigned them to dinginess. I’m rooting for the new restaurant team, but I get concerned for them. Sometimes they are understaffed and overwhelmed. Worse, the owner seems irritated, not with the customers, but with other staff members. Sadly, the customers, including me, feel it. Hopefully the town is big enough for both. I’m glad the old place is fixing things up regardless of motive. That’s the strength of competition.

As the ancient proverbs says, “Iron sharpens iron.” I’d like to ask the restaurateurs, and whoever else has ears to hear, Seth Godin’s question: “Is this institution owned and organized and run by people who will allow the people who work there to care?” The quickest way to become that caring organization is to give permission for taking creative positive risks to make customer service contributions. Contributions go the extra mile. Like bringing extra appetizers to the table as the owner of the new restaurant does on occasion. Like staff remembering names and creatively picking up the conversation from a customer’s previous visit. Contributions creatively bring relational joy to the service event. Relational joy! Doesn’t that describe the successful customer service moment in a nutshell, or better yet, in a fortune cookie? Contribution is different from role. In my own online leadership blog I write: “My role is found in my title and job description. I’m a clerk, supervisor, teller, vice-president, driver, teacher, CEO, or custodian. My role is what I do. It’s my job. I can get by for years just doing that. Or I can also contribute. “My contribution is that something

extra — a smile, donuts for the team, asking someone that’s struggling if they need help, encouraging someone, or a sticky-note ‘Thank You!’ “My role is describable, doable, and, left to itself, heading for the Valley of Boredom. “My contribution is beyond description, daring, delightful and life-giving! “Couples, families, staff, and communities can get trapped in their roles, play it safe, and die. “Contributions change all that!” Some of us drive our cars the way we perform our roles — disengaged and then wrongly engaged. It takes a special effort and contribution, to not speed up when the person in right hand lane is sneaking by you and recklessly cutting in front to get ahead of you and around that slow moving truck. It is a contribution to take a breath, relax and let them in without getting angry and resentful. My wish for both restaurant teams and all the rest of us is that we get better at contributing — not just role-playing. And this is my contribution! “Say, ‘Hey!’” for excellent customer service! – John Parker is the founder of Professional Development Adventures and an instructor for the UC Davis Center for Human Services. You can reach him at coachingparker@comcast.net.

How the PATH Act could impact your business The federal government loves to tweak the Internal Revenue Code to implement its social and economic policies. Often, the enacted tax laws will be temporary in response to a current economic condition that may exist or as an experiment to see how much GDP is boosted. One example of such tweaking was the Firsttime Home Buyer Credit for the 2008-10 tax year. That provision was enacted to Jason Harrel stimulate home buying during Calone & Harrel the recession. Law Group Other times lobbyist groups want tax breaks from Congress. Due to the temporary nature of these laws, you end up with a confusing and unpredictable tax code. However, just before recessing for the holidays, Congress passed, and the president signed into law, the Protecting Americans from Tax Hikes Act of 2015. The PATH Act helps give predictability to the code as it makes many tax provisions permanent or extending them far into the future.

Taxing Matters

Section 179 of the tax code allows small businesses to immediately deduct up to $500,000 of purchases made in a year. Because a business can get an immediate deduction, it won’t have to capitalize the purchase and deduct the cost over three, five or more years through a depreciation deduction. Prior to the PATH Act, the maximum 179 deduction was going to be only $25,000 a year. If a business makes capital expenditures beyond $500,000, then it can take bonus depreciation. Bonus depreciation allows businesses to immediately deduct 50 percent of some investment costs. Unfortunately, the PATH Act only extends bonus depreciation until the end of 2019, rather than making it permanent. The so-called Cadillac tax under the Affordable Care Act will now be delayed until 2020. That tax levies an amount on the most expensive employer-sponsored health insurance plans (the “Cadillac” plans). In delaying the implementation of the Cadillac tax, Congress explained the delay was necessary as they have found that taxpayers in lower income brackets would have been disproportionately affected, rather than just the business executives for which the tax was designed. What I interpret this to mean is that the implementation of the Cadillac tax will continue to be delayed

until Congress has the political ability to put an adjusted gross income component to the tax so that it only affects taxpayers in the higher income tax brackets. Shareholders of C corporations have good reason to be happy. Under the PATH Act, they can sell their shares tax-free if certain conditions are met. That 100 percent exclusion allowed for gain on the sale or exchange of qualified small business stock, held for more than five years by non-corporate taxpayers is made permanent. Even though C corporations have to pay income tax at the corporate level, unlike S corporations, at least now the stock can be sold tax-free if various conditions are met. The Work Opportunity Credit is a tax incentive program designed to encourage employers to hire and retain individuals from specific groups with employment barriers. Businesses may qualify for a tax credit of up to $9,600 per eligible employee during the first year of employment through this program. The PATH Act extends this credit until 2019. For C corporations that elect to be treated as S corporations, the wait to avoid the built in gains tax has now been permanently reduced from ten to five years. Therefore, for purposes of computing the built in

gains tax, the recognition period is the five-year period beginning with the first day of the first tax year for which the corporation was an S corporation. Taxpayers still affected by the mortgage crisis gain extra relief from recognizing the forgiveness of mortgage debt after the foreclosure of their home. The mortgage forgiveness relief has been extended to foreclosures that occur in the 2016 tax year. The IRA Charitable Rollover is now permanent and taxpayers aged 70½ and older can donate up to $100,000 from their traditional or Roth IRAs to eligible charitable organizations without having to count such qualified charitable distributions as taxable income. Private mortgage insurance premiums can now be deducted through the end of 2016, just as mortgage interest payments can. The PATH Act made numerous other tax law changes that may affect your business this year. We advise that you speak to a tax attorney or certified public accountant to maximize the benefits that are available. – Jason W. Harrel is a Partner at Calone & Harrel Law Group, LLP. He is a certified specialist in taxation. Mr. Harrel may be reached at jwh@caloneandharrel.com.

Central Valley Business Journal

February 2016

ARCHITECTURAL & BUILDING DESIGN FIRMS In San Joaquin and Stanislaus Counties. Ranked by Local Licensed Architects. Ties are Listed in Alphabetical Order. Rank

Company Name Address

Number Total Primary Services or Specialties of Local Local Phone Licensed Staff Notable Local Project Web Address Architects

LDA Partners, LLP 4 S. Central Court Stockton, CA 95204

Brent Lesovsky, AIA, Partner (209) 943-0405 ldapartners.com

TPH Architects 519 McHenry Avenue Modesto, CA 95354

Timothy P. Huff (209) 571-2232 timhuffaia.com

Mark C. Holley, AIA, Managing Partner (209) 952-5850 architechnica.net

WMB Architects, Inc. 5757 Pacific Avenue, Ste. 226 Stockton, CA 95207

NA (209) 462-2873 dcaaia.com

API 4335-B North Star Way Modesto, CA 95356

Frank C. Boots President (209) 577-4661 apiarc.com

Della Monica Snyder Architects 212 W. Pine Street, Ste. 1 Lodi, CA 95240

San Joaquin Design Group 7877 N. Pershing Avenue Stockton, CA 95207

DL Smith Design Studio, Inc. 918 13th Street, Ste. D Modesto, CA 95354

L Street Architects 1414 L Street Modesto, CA 95354

Pacific Design Associates, Inc. 1218 K Street Modesto, CA 95354

Wilson Architecture, Inc. 609 15th Street Modesto, CA 95354

Yoshino/Shaw Architects 1016 N. Golden State Boulevard Ste. A Turlock, CA 95380

Full architectural services, LEED consulting and interior design

Master planning, historic restoration, construction administration

1979

Master planning, structural engineering

1988

Full project and construction management

1979

LEED & BIM consulting

1979

Planning

1982

Sustainable design, facility master planning, BIM Modeling, 3=D rendering, construction administration

2012

Planning, Master planning and Re-stabilizing

1995

Full service architectural, K-12 education, commercial

Brookside Elementary School and Edison High School master plan up grades Architecture, landscape architecture and interior design Humphreys College main campus expansion and CHCF central utilities plant in Stockton Commercial, office, retail, multi-family housing and custom residential

Architectural design, planning, healthcare design, commercial and civic design, medical office buildings, retail design Beckwith Veterinary Hospital, Modesto

Bill Johnston Jim Tibbens (209) 478-4013 None

Dennis L. Smith (209) 579-7208 dlsmithdesignstudio.com

Robert DeGrasse, AIA President (209) 575-1415 lstreetarchitects.com

Donald Phillips President (209) 577-2288 pacdesign-aia.com

Jim Shaw Architect and Owner (209) 667-2603 yoshinoshaw-architects.com

1971

In Shape health clubs

Thomas Snyder John Della Monica (209) 367-0296 None

Norman E. Wilson President and CEO (209) 577-0114 None

Interior design

Public school design

Derivi Construction & Architecture, Inc. 924 N. Yosemite Street Stockton, CA 95203

Stockton Collegiate international school, FCCU Airport Way, Bob Hope Theatre, UOP Library, Hospice of San Joaquin, UOP Jansen Lagorio L gym, Tennis center

Weston Elementary school, Ripon

Architechnica 555 W. Benjamin Holt Drive Ste. 423 Stockton, CA 95207

Mike Navarro AIA, LEED AP (209) 522-8900 plnarchitects.com

Year Est.

Stockton Golf and Country Club

Pires, Lipomi, Navarro Architects 1720 G Street Modesto, CA 95354

Other Services Provided

Architectural Design, commercial, community, educational and religious

Thomas Bowe President (209) 944-9110 wmbarchitects.com

Top Local Executive

Commercial, residential and medical architectural services Delta Blood Bank of Sonora and Delta Blood Bank of Stockton

Residential-design and remodeling and commercial design Structural engineering Woodbridge Irrigation District offices Architecture and planning MarketPlace and UC Merced Commercial, industrial, retail, food service and more

Architecture, space planning, interiors and site planning Del Rio Country Club and Gallettoâ&#x20AC;&#x2122;s

1989

Commercial tenant improvements

2007

1987

Construction estimating and construction management

1979

1980

Interior design and color consulting

1976

Commercial, industrial, hospital, educational and residential 1

3 story (51,000 sf) medical building at Oak Valley Hospital campus 26,975 sf nut processing building in Turlock Architectural design services, construction administration and master planning Patterson City Hall, Dust Bowl Tap Room and Turlock Funeral Home

February 2016

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YOU DON’T YOU DON’T PROFIT PROFIT FROM SICK FROM SICK EMPLOYEES. EMPLOYEES. WHY DOES WHY DOES YOUR HEALTH YOUR HEALTH PROVIDER? PROVIDER? In an industry built on fee-for-service care, Kaiser Permanente succeeds becausecare, we’re In an industry built on fee-for-service built around prevention and the highest Kaiser Permanente succeeds because we’re quality care. One Harvard Business Review built around prevention and the highest article care Business as “untainted qualitydescribed care. One our Harvard Review * by any described economic our conflict article careof asinterest.” “untainted And in economic an industryconflict report of byinterest.” The Economist, * by any Kaiser care was described And inPermanente’s an industry report by The Economist, as promoting economy care Kaiser Permanente’s careand wasquality described with “no financial motiveand to order as promoting economy quality care † unnecessary procedures.” with “no financial motive to order unnecessary procedures.”†

Discover a better way. Discover a better way.

* Lew McCreary, “Kaiser Permanente’s Innovation on the Front Lines,” * Harvard Lew McCreary, “Kaiser Permanente’s Business Review, Innovation on the Front Lines,” September 2010. † Harvard Business Review, ”Another American Way,” September 2010. The Economist, May 1, 2010. †

”Another American Way,” The Economist, May 1, 2010.

kp.org/choosebetter

Central Valley Business Journal

February 2016

Tech that can change your work life in 2016 At Datapath, we love to test, tinker and try new things. We’re constantly pushing the envelope and rethinking the unimaginable. Our focus is not solely on innovation, but also practicality and productivity. We realize the technology isn’t the answer to all things and that sometimes just making a phone call is more effective than a quick text. However, we David have run across a handful of tools Darmstandler that can reshape CEO of how you work Datapath and live in 2016 and beyond. #1 Slack Last year we evaluated a couple internal communication tools to reduce our volume of email. We tried HipChat, Google Talk and a handful of others. We settled on Slack, and although it was slow going with internal adoption — everyone struggles to let go of just using email for everything — we’ve now become official converts. In early January, we had 3,307 mes-

sages on Slack, which means that many fewer emails. When we kicked off Slack, I remember receiving 25 internal emails just while I was sitting in a single meeting — and they were all about a company potluck. Don’t get me wrong. I love pulled pork and ambrosia salad as much as the next guy, but I don’t need 25 emails about it. Now, after using Slack as our internal communication tool, my internal email has reduced drastically (more than 90 percent) allowing me to focus on important external emails (from customers, vendors, etc.). #2 Outlook for IOS I converted from the native mail app on my iPhone to Microsoft’s mail app, Outlook. Microsoft purchased an upcoming mobile mail app development company prior to its launch, and I’m glad they did. This app was a bit bumpy in the beginning, but I would never go back. This app saves me so much time through a number of slick features. For starters: • All legitimate email is put in a tab called “Focused,” while all other mass email is put under a tab called “Other.” At first I thought this would not work well, but it’s rare that I have any email that gets mis-categorized. This is a huge time saver. I’ve receive an averaged of 50-60 mass emails a day. • Easily view your calendars, con-

tacts and files from a number of syncing applications. • Swipe left to schedule a reminder. • (My favorite) “Send Availability” feature while sending an email. This allows you to click on areas of your schedule that are open for a meeting and once you’re done selecting them, it puts your available slots in a nice table to send right within your email #3 Wearables Now before you stop reading, I know what you’re thinking. You would really love to slap someone who is wearing a pair of Google glasses, and I couldn’t agree more. You can’t go anywhere without noticing someone sporting a fitness bracelet trying to reach their 10,000th step for the day. These activity trackers have taken hold of the times and allow personal users the ability to quantify, capture and analyze their own fitness data. Let’s face it, during the work day (and often everywhere else) we’re obsessed with checking our phones. I started using smart watches a couple years ago (starting with the Pebble) and found myself checking my phone much less often. That allows me to focus on the moment for meetings or just hanging out with my team. Last year I did convert to an Apple watch and have found it to be even better than the other watches I’ve tried. I often had connection issues with other

smart watches. However, the Apple watch has been seamless – and I appreciate the alerts from email, Slack, etc. that allow me to think less frequently about my phone when I’m at the office. Here are a couple more for fun: #4 Cat Paint Possibly the best investment you’ll make all year, this app allows you to impose cats into any photo. This is especially critical for those meetings that go longer than they should. #5 Boomerang This app makes some of coolest and often awkward GIF like videos. It takes bursts of photos and turns them into a short video. – David Darmstandler is CEO of Datapath, an IT services company with headquarters in Modesto. You can reach him at david@mydatapath.com.

The digital marketing world is sexy. The intersection between data analytics and artistic creativity is so darn hot. While I realize the majority of articles I’ve written are about digital marketing tactics, there’s one area I’ve been neglecting that should never be ignored for marketers and sales teams: good old fashioned netDan Natividad working. Partner Being a good Port City Marketing businessperson is not just about what you know, but who you know. Networking is a vital skill, as it helps you to find new investors, clients, and generally get the word out on your product or service. Word of mouth is frequently referenced in marketing strategies, but it rarely gets the respect it deserves. The problem is that networking is a skill, which means that it can be done wrong. You can just as easily close doors as open them. You need to know what not to do. Here’s a list of

things that will sink your efforts: Hunting for cards It can be tempting to just collect business cards and pretend that you care. The truth is that you’re going to meet a lot of people at chamber events and conventions and in your day-to-day life. You can’t possibly be interested in each and every one, so don’t pretend to be. That kind of falseness gets noticed. It only takes one person to take note of it to give you a bad name. If you talk to someone, only ask for their card if you’re really interested in following up on them. You can always find their contact information through some other means if you’re not interested now and change your mind later. Having one too many At one point in your entrepreneurial career you may have met (or might have been) the “drunk guy.” For some people, there’s just something about an open bar combined with a social event that makes them drink a little too much. While having a drink or two during a chamber mixer isn’t cause for concern, you need to keep your head steady and make sure that you leave people with a good impression. That said, be aware of your limits. Turning down that second shot of Fireball is usually a good idea.

Being overly pushy As an entrepreneur, you’re probably used to pushing your own agenda. When you talk to clients or potential investors, you need to make sure that they leave the conversation knowing everything you need them to know. However, when you’re networking, sometimes you’re not necessarily looking to meet clients. Sometimes, you’re just looking to meet new colleagues. Business events and conventions are not always places to sell your product. Clients are a happy accident most of the time. You’re there to meet new people and get to know the industry. You’ll get your shot eventually. Just wait for the right time to make a pitch. Not paying attention to your body language Networking requires you to be likeable and to send the right messages through your words, tone of voice and body language. The first two are easy. That last one might give you trouble. You need to make sure that your facial expression and body language match the tone of your voice. Crossing your arms, for example, might be comfortable, but it could indicate being closed or being uninterested. Shifting from one foot to another

might alleviate your foot pain, but it could make you look like you want to leave. If you must do something that may give the wrong impression, make sure to explain yourself. Doing all the talking Networking is about building new relationships with people, and no relationship is one-sided. Don’t talk their ears off. It doesn’t matter how eager you are, you need to be interested in what they’re trying to say as well. Be present throughout the entire conversation, not just when they’re saying something interesting. There is absolutely no harm in giving them a short pitch, but don’t let that be the entirety of the conversation. Networking is invaluable to successful entrepreneurs and business people, but it’s something wherein you reap what you sow. So do it right. Pay attention to your body language and make sure that you give people time to talk. If you’re a people person, use that aspect of your personality whenever you can. If you’re not, learn to become one, at least when it’s time to network. – Dan Natividad, a Stockton native, is a partner at Port City Marketing Solutions along with Kristen Dyke and Erin Diego. Dan can be reached at dan@portcitymarketing.com.

Tech Top 5

Up close and personal: network like a pro

Brand Building

February 2016

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If you are a California citizen, you will probably IfIfbe you you are areaaat California California citizen, citizen, you youwill will probably asked, some time, to serve onprobably a jury. be beasked, asked,atatsome sometime, time,totoserve serveon onaajury. jury. Do you expect to hear the truth, the whole truth, Do Do you you expect expectbut totohear hear the truth, truth,the thewhole wholetruth, truth, and nothing thethe truth? and andnothing nothingbut butthe thetruth? truth? ...Think again! ...Think ...Thinkagain! again!

Juror Oath If youOath serve on a jury, California law requires you to Juror Juror Oath

Because employers could not mention these reasons for the reprimand, thisnot man was able to mislead Because Because employers employers could could not mention mention these these reasons reasons an oath. You must pledgelaw that you will render If you Iftake you serve serve onon a jury, a jury, California California law requires requires you you to to the jury. He falsely argued that the ultimatum was for for the the reprimand, reprimand, this this man man was was able able to to mislead mislead your verdict “according only toyou the evidence take take anan oath. oath. You You must must pledge pledge that that you will will render render directed atfalsely injury-related absences. The accused thethe jury. jury. HeHe falsely argued argued that that thethe ultimatum ultimatum was was presented to you andonly to the instructions of the your your verdict verdict “according “according only to to thethe evidence evidence employers were unable to reveal the actual causes directed directed at at injury-related injury-related absences. absences. ThTh e accused e accused court.” to Thto is you is and a fair reasonable safeguard... presented presented you and toand to thethe instructions instructions of of thethe for the reprimand, because they were notcauses allowed employers employers were were unable unable to to reveal reveal thethe actual actual causes to as long are allowed to present court.” court.” ThTh isasisdefendants aisfair a fair and and reasonable reasonable safeguard... safeguard... share the simplebecause truth. forfor thethe reprimand, reprimand, because they they were were notnot allowed allowed to to relevant evidence are during the trial. as as long long as as defendants defendants are allowed allowed to to present present share share thethe simple simple truth. truth. Defendants & Jurors Feel relevant relevant evidence during during thethe trial. trial. Did evidence You Know?

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Protect the Innocent, or Protect the Criminals? Protect Protect the theInnocent, Innocent, Jur Th e existing evidence code can be manipulated, ororProtect Protectthe theCriminals? Criminals? If you

lawbreakers and those who commit ThTh eallowing existing e existing evidence evidence code code can can bebe manipulated, manipulated, take malicious acts to mislead a jury about the causes that allowing allowing lawbreakers lawbreakers and and those those who who commit commit your lead to negative reactions reprimands bycauses others. malicious malicious acts acts to to mislead mislead a jury aorjury about about thethe causes that that prese Totoprotect thereactions innocent, must change the lead lead to negative negative reactions orwe or reprimands reprimands byby others. others.court evidence code by adding amust simple statement: as lon ToTo protect protect the the innocent, innocent, wewe must change change thethe “In a civil action, courts cannot exclude evidence relev evidence evidence code code byby adding adding a simple a simple statement: statement: Violated solely because it courts iscourts prejudicial where the evidence Defendants&&Jurors JurorsFeel Feel “In “In a civil a civil action, action, cannot cannot exclude exclude evidence evidence InYou California courtrooms, the current evidence code Defendants Did Did YouKnow? Know? Did After the trial, four jurors heard the evidence that is critical to a primary issue in dispute.” Violated Violated solely solely because because it it is is prejudicial prejudicial where where thethe evidence evidence can block your right to present factual evidence that InIn California California courtrooms, courtrooms, thethe current current evidence evidence code code In Ca hadthe been withheld fromheard them, and they signed legal After After the trial, trial, four four jurors jurors heard the the evidence evidence that that is is critical critical to to a primary a primary issue issue inin dispute.” dispute.” explains your behavior. cancan block block your your right right to to present present factual factual evidence evidence that that can b declarations in support of a motion forsigned asigned newlegal trial. had had been been withheld withheld from from them, them, and and they they legal In a business setting, an employee who commits explains explains your your behavior. behavior. expla You will fiinndin an excerpt their declaration online declarations declarations support support of of a of motion a motion forfor a new a new trial. trial. criminal acts that cause a dispute in the workplace at: www.CommitteeForCourtroomJustice.org/ InIn a business a business setting, setting, anan employee employee who who commits commits You You will will find find anan excerpt excerpt of of their their declaration declaration online online Clip this page, fill in your info, and send it to theIn a b can sue his/her employer, and a judge can prevent juror-declaration. criminal criminal acts acts that that cause cause a dispute a dispute in in thethe workplace workplace at:at: crimi www.CommitteeForCourtroomJustice.org/ www.CommitteeForCourtroomJustice.org/ address below your support. Thitank you! Clip Clip this this page, page, fillto fiin llshow in your your info, info, and and send send to it to the the the accused employer from mentioning any details cancan suesue his/her his/her employer, employer, and and a judge a judge cancan prevent prevent can s juror-declaration. juror-declaration. address address below below to to show show your your support. support. ThTh ank ank you! you! about the illegal actions that caused the dispute (on thethe accused accused employer employer from from mentioning mentioning anyany details details the a the grounds that such knowledge would create juror  about about thethe illegal illegal actions actions that that caused caused thethe dispute dispute (on(on abou prejudice against the employee). thethe grounds grounds that that such such knowledge knowledge would would create create juror juror the g     prejudice prejudice against against thethe employee). employee). preju Case in Point:

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claiming that he was fired for absences relating to an InIn 2011, 2011, a California a California man man sued sued hishis employers, employers, on-the-job injury. (The employee had NOT been claiming claiming that that hehe was was fired fired forfor absences absences relating relating to to anan fired; in fact, he was repeatedly contacted and asked on-the-job on-the-job injury. injury. (Th (Th e employee e employee had had NOT NOT been been to return to work.) Much of the lawsuit hinged on a fired; fired; in in fact, fact, hehe was was repeatedly repeatedly contacted contacted and and asked asked verbal ultimatum—“You need to straighten up your to to return return to to work.) work.) Much Much of of thethe lawsuit lawsuit hinged hinged onon a a act!”—issued by an employer who died a few weeks verbal verbal ultimatum—“You ultimatum—“You need need to to straighten straighten upup your your before the trial. act!”—issued act!”—issued byby anan employer employer who who died died a few a few weeks weeks Th e managers of the company knew the reasons before before thethe trial. trial. for the ultimatum, but they were prohibited from ThTh e managers e managers of of thethe company company knew knew thethe reasons reasons sharing evidence about the many issues that led to forfor thethe ultimatum, ultimatum, butbut they they were were prohibited prohibited from from the employer’s statement. These reasons included: sharing sharing evidence evidence about about thethe many many issues issues that that ledled to to • DUI arrests that interfered with the man’s work thethe employer’s employer’s statement. statement. ThTh eseese reasons reasons included: included: schedule and licensed operation of work vehicles; • DUI • DUI arrests arrests that that interfered interfered with with thethe man’s man’s work work • Border patrol arrests and detainment that schedule schedule and and licensed licensed operation operation of of work work vehicles; vehicles; interfered with his regular • Border • Border patrol patrol arrests arrests and and detainment detainment that that attendance at work; interfered interfered with with hishis regular regular • Arrests and restraining orders attendance attendance at at work; work; for spousal abuse that prohibited • Arrests • Arrests and and restraining restraining orders orders the man from living with forfor spousal spousal abuse abuse that that prohibited prohibited his wife and daughter. As thethe man man from from living living with with a result, the employer hishis wife wife and and daughter. daughter. AsAs provided separate housing a result, a result, thethe employer employer for the man. provided provided separate separate housing housing forfor thethe man. man.  

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In 20 claim Th e Committee For Courtroom Justice on-th   fi red P.O. Box 1381, Manteca CA 95336 ThTh e Committee e Committee For For Courtroom Courtroom Justice Justice to ret P.O. P.O. Box Box 1381, 1381, Manteca Manteca CA CA 95336 95336 verba act!” — befor , , , ,  

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Central Valley Business Journal

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SAN JOAQUIN COUNTY

BRIEFS Pacific receives gift to promote literacy STOCKTON — The James Irvine Foundation is giving the University of the Pacific $300,000 to improve and strengthen early literacy programs in the north San Joaquin Valley. The money will go to the university’s Beyond Our Gates Reading by Third Campaign. The two-year award will support a community relations internship program for University of the Pacific students and expand projects to promote school attendance, summer learning and school readiness. The largest part of the grant will go to nonprofits aimed at helping to improve literacy initiatives throughout the community. The school’s Beyond Our Gates program unites nearly 50 community organizations that include school districts, the public library, businesses, nonprofits and faith-based groups to improve early literacy. One of the issues the groups are trying to address is a 27 percent reading efficiency level attained by area children by third grade. The groups are working to raise that figure by addressing school attendance, providing summer learning guides and hosting interactive workshops.

Ports announce new assistant GM STOCKTON — The Stockton Ports promoted Tim Pollack to assistant general manager. Pollack currently directs all ticket operations and will add increased day-to-day managerial duties with his promotion. Pollack is in his sixth season with the Ports and eighth season in minor league baseball. He spent two years in the front office of the Fresno Grizzlies before coming to Stockton. “Tim’s hard work and dedication to the organization, along with his relationships with current Ports partners and fans, made him an easy choice for assistant general manager,” said Ports General Manager Bryan Meadows in a press release. “I am excited to see Tim continue to evolve in our organization with this new role.” Pollack has B.S. in sport management with a minor in marketing from Slippery Rock University of Pennsylvania. “In my new position, I look forward to the opportunity to take on a larger leadership role within the organization while continuing to grow the success of the ticket department,” said Pollack. “With the support of our season ticket holders, community partners, and loyal fan base, I am pleased to take on the role of assistant general manager.”

Grape Festival offers money for college books LODI — The Lodi Grape Festival Bucks for Books Scholarship Committee is accepting applications for $1,000 awards to be used for college books. The awards are open to applicants who graduated from a school in the Lodi Unified School District or whose primary residence is within the district boundaries. The deadline for applications is March. Those needing more information or an application can email info@grapefestival.com, call (209) 369-2771 or visit www.grapefestival.com. “Since the inception of the scholarship fund in 2004, the Lodi Grape Festival has awarded $74,000 in scholarship money to deserving area students,” Mark Armstrong, Lodi Grape Festival general manager said in a press release. “We have helped many students continue their education, whether it is at a trade school, junior college or beyond. The individual scholarships are up to $1,000 which can go a long way towards paying for books.”

Cerebral Palsy group adds board members STOCKTON — United Cerebral Palsy of San Joaquin, Calaveras and Amador counties has added three new board members. Deanna Moreno, Erria Kaalund and Nick Cecchetti have joined the board of directors. Moreno grew up in Stockton and moved to Lodi when her children started school. She began an education career in 2006 as principal secretary in an elementary school in Lodi. She has also worked with the San Joaquin County Office of Education and has served in a number of capacities, including her current assignment of compliance coordinator. Kaalund grew up in Birmingham, Ala. and has worked with various programs aimed at helping gifted people fit and succeed and feel balanced. She also has a special needs child and helps groups that specialize in special needs children. Kaalund served on boards with Pembrook Hill School, AIDS awareness and Kansas City School District. Cecchetti is an area director with Adecco and has over 16 years of experience in the HR/staffing industry. He is also a volunteer and supporter of the police and fire group The Fallen Heroes.

Law office hires new attorney STOCKTON — Douglas J Bojack has joined the law offices of Kroloff, Belcher, Smart & Christopherson. Bojack specializes in business and real estate litigation and transactions. He received his doctorate degree in 2014 from UC Davis, School of Law. While there, he coached negotiation teams and was a national semifinalist in the ABA counseling competition. He has also served as the Symposium Chair and a ReBojack search Editor for the Journal of International Law & Policy, is a member of the San Joaquin County Bar Association and is admitted to the California State Bar. Before joining Kroloff, Belcher, Smart & Christopherson, Bojack performed commercial leasing and real property title reviews at a Sacramento-based consulting firm.

February 2016

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STANISLAUS COUNTY

BRIEFS Stanislaus County Fair wins award for marketing TURLOCK — The Stanislaus County Fair was recognized at the Western Fairs Association Convention for its marketing efforts. The Stanislaus County Fair received eight awards overall from the Western Fairs Association, a non-profit trade association serving the fair industry throughout 14 Western United States and Canada. “The Stanislaus County Fair board members, staff, sponsors, and volunteers strive to produce an exceptional fair year after year,” said Adrenna Alkhas, spokeswoman for the fair. “We take immense pride in having a Fair that is not only community driven, but produces outstanding entertainment.” The fair picked up three first place awards for television and online advertising and new innovative use of technology; two second place awards for its printed newsletter and mobile marketing; and two third place awards for video used to promote the fair and its new children’s program, Lowe’s Make n’ Take Projects. The Stanislaus County Fair also received three awards from the International Association of Fairs and Expositions in the following categories for best sponsorship innovation, outstanding television commercial and innovation in sponsorship. The awards were presented during the Awards Reception last November, during the 125th annual International Association of Fairs and Expositions convention in Las Vegas. The purpose of the competition is to improve the advertising and publicity programs of fairs and to provide recognition for those fairs doing an outstanding job, Alkhas said.

Bill Bradley to speak at Stan State TURLOCK — Former four-term U.S. senator and presidential candidate Bill Bradley will speak at Stanislaus State University, Feb. 18 at Snider Recital Hall, as part of the University’s Executive Speaker Series. The event is free but seating is limited and reservations are required. Bradley will bring a lifetime of unique experiences to the event He was a starting college basketball All-American at Princeton, an Olympic gold medalist and two-time NBA champion with the New York Knicks. He was also a Rhodes Scholar, U.S. senator and presidential candidate. “It’s exciting to bring him Bradley here,” David Lindsay, interim dean of the College of Business Administration, said in a press release. “It not only will enhance the visibility of the University within the six-county region, but I would think the folks in the Bay Area also would take note.” During his political career, he represented New Jersey form 1979-97. He then ran for the Democratic nomination for president in 2000, emphasizing tax

February 2016

reform, global trade, healthcare and water issues. Since leaving the political scene, he has become an author, writing seven books. His latest release in 2012, titled “We All Can Do Better,” focused on solving Washington’s partisan, political stalemate.

Bank adds new senior vice president OAKDALE — Jim Nemmers has joined Oak Valley Community Bank as the senior vice president for agricultural loans. He will work out of the branch in downtown Modesto, according to a press release. Nemmers has been involved in the commercial and agricultural lending industry for more than 30 years. He earned a Bachelor of Science degree with an emphasis in agriculture, from South Dakota State University and an MBA from Stanislaus State University. He has also served as the director of the Ag Lending Society of California and lives in Atwater. Oak Valley Bancorp operates Oak Valley Community Bank & Eastern Sierra Community Bank, and offers a variety of loan and deposit services to individuals and small businesses. The bank currently operates 16 branches throughout the Central Valley and Northern California.

Tickets available for Ag Aware Luncheon

MODESTO — Tickets have gone on sale for the annual Ag Aware Luncheon, set for April 15. Since the luncheon began 20 years ago, more than $160,000 has been raised to benefit Modesto City Schools’ FFA programs. That money is used to help students purchase their project animals, feed and equipment, and to send delegates to the annual FFA National Convention. This year the luncheon is from 11:30 a.m. to 1 p.m. at Modesto Junior College ACE Pavilion. Tickets are $25 and can be purchased from the Modesto Chamber of Commerce.

Central Valley Community Bank declares cash dividend The Board of Directors of Central Valley Community Bancorp, the parent company of Central Valley Community Bank, has declared a regular quarterly cash dividend of $0.06 per share on the company’s common stock. The dividend is payable on Feb. 19 to shareholders of record as of Feb. 5, 2016. Central Valley Community Bank currently operates 21 full-service offices in Modesto, Merced, Stockton, Tracy, Lodi, Clovis, Exeter, Fresno, Kerman, Madera, Oakhurst, Prather, Sacramento and Visalia, California. Additionally, the bank operates commercial real estate lending, SBA lending and agribusiness lending departments.

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MERCED COUNTY

BRIEFS

from 1-3 p.m., Feb. 17. The workshop will address such questions as, Is your idea viable? What kind of financing will it take to open your business? Why do you need a business plan? What are the risks, pitfalls and requirements of opening a new business? The workshop is intended for the budding entrepreneur who has a rough idea for a business model. Sign up today at www.alliancesbdc.com/event/ merced-business-start-up-11/

UC Merced applications set new record

Merced County Fair announces board appointments

MERCED — A record 22,632 students applied for admission to UC Merced for fall 2016, the highest rate of growth among all UC campuses, the university said Monday. “We are excited to continue to witness record interest from those looking to attend our vibrant campus,” Chancellor Dorothy Leland said. “This sustained interest is the momentum we need as we move toward accomplishing our goals of the 2020 Project.” There are 2,100 undergraduate seats available. For the second year in a row, UC Merced’s application rate of growth is the highest among the UC campuses and more than double the systemwide growth rate of 6.4 percent. UC Merced received 19,683 applications from prospective first-year students, a 12 percent increase from last year and a nearly 30 percent increase from 2014. UC Merced also received 2,949 transfer student applications for fall 2016, an increase of 27 percent compared with fall 2015.

MERCED — The 35th District Agricultural Association, Merced County Fair Board of Directors announced appointments in January. Emily Haden, 34, of Merced, has been reappointed to the board. She she has served on the Board of Directors since 2012. Haden, a graduate of the University of the Pacific, McGeorge School of Law, is an owner at the Haden Law Office. Lee Lor, 33, of Merced, was also reappointed to board where she has served since 2013. Lor is executive director at the Merced County Education Foundation. Lor earned a Master of Business Administration degree from CSU Fresno. Santokh Takhar, 79, of Hilmar, was appointed to the board for the first time in January. Takhar has been an independent veterinarian and owner at T-T Ranches since 1963. He is a member of the American Veterinary Medical Association, California Farm Bureau and the Blue Diamond Almond Growers.

Merced College student actors to present at theater festival

MERCED — UC Merced computational biologist David Ardell has been awarded the 2016 Julius Kuehn Professorship by the academic senate of Martin Luther University Halle-Wittenberg in Germany. Ardell, a professor in UC Merced’s School of Natural Sciences, will spend six weeks this summer with his family at the German university, where he will conduct research and give a public lecture to a campus audience representing all fields of study, including the humanities. Ardell’s lecture will be on Ardell the evolution of biological codes and human languages, and he will continue his ongoing collaborative work with Halle-Wittenberg Professor Ivo Grosse.

MERCED — With funding assistance from the Merced College Foundation and the President’s Circle, 12 student actors, accompanied by theater professor Carin Heidelbach and a theater technician, will present a scene from their original production, Suijin and The Kappa in February. Out of 75 nominations, Merced College was chosen to be among 10 colleges that will perform in the festival at the University of Hawaii. The Kennedy Center American College Theatre Festival is a year-round program in eight geographic regions in the United States. In January and February of each year, regional festivals showcase the finest of each region’s entered productions and offer a variety of activities, including workshops, symposia, and regionallevel award programs, Merced College said.

Entrepreneur workshop set for Feb. 17 Do you dream of owning your own business? Do you think you have what it takes to be successful? The Small Business Development Center at UC Merced is offering a free, www.firstchoiceservices.com two-hour workshop to 209.467.4426 introduce entrepreneurs to the basics of starting a new business. The class is

UC Merced biologist awarded prestigious guest professorship

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LAUGHLIN CHERYL LYNNE PORTER CALEB WESTON 808 S PLEASANT LODI, CA 95240

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ENVIRONMENTAL MECHANICAL SERV INC 1258 N UNION STREET STOCKTON, CA 95205

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February 2016

GREY MATTERS HOME CARE SERVICES

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HUIZAR DAVID C 3563 LEVANTO WAY MANTECA, CA 95337

ENERGY MASSAGE CENTER

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DOWNTOWN CELLARS

BENDER DAVID S BENDER JAYME A 18274 N ABILENE WAY LOCKEFORD, CA 95237

CONSUMER CAR AUDIO JABEEN MAWASH 3330 E HAMMER LN SUITE A STOCKTON, CA 95212

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MISS RUTH’S TRUCKING COMPANY, LLC 111 SEQUOIA CT STOCKTON, CA 95205

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February 2016

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ADVANCED AERIAL PHOTOGRAPHY

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AKAL TRANSPORT

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1325 SOUTH PAULSON RD, MODESTO, CA 95350 JAMES MESSNER

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ADALBERTO TRUCKING

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ALL STAR AUTO SALES 5225 PENTECOST DR #4, MODESTO, CA 95356 SARGON ALBERT WARDA

ALL SYSTEMS REFRIGERATION & HEATING

1100 S MINARET AVE, TURLOCK, CA 95380 ROBERT EMERSON OTTE

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180 LEVELAND LANE STE 4, MODESTO, CA 95350 ODUCKS INC.

ALPHA ADVERTISING COMPANY 2304 WISE OAK LN, CERES, CA 95307 DURAID SAMOW

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3512 GISBORNE CT, MODESTO, CA 95355 PAVEL & BELLA YERMOLOV

AMERICA’S RADIATOR & MUFFLER

424 KIERNAN AVE SUITE E, MODESTO, CA 95356 JASON JOSE & TERESA GONZALEZ

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CROCODILES NIGHT CLUB, INC.

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DYNAMIC ACCESSORY SOLUTIONS

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CLASSIC DRY CLEANERS 3900 PELANDALE AVE #130, MODESTO, CA 95356 RONNIE R SHAWO

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CONCRETE RESTORATION

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CROCODILES NIGHT CLUB, INC

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1107 KIRKSEY DR, TURLOCK, CA 95382 DAVID VALENCIA

983 WOODLAND DR, TURLOCK, CA 95382 JASON BAILEY

EL CAMINO AUTO SALES

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EL GORDO Y EL FLACO 1540 S FIRST ST, TURLOCK, CA 95380 NOE ALVARADO GABRIEL CORTEZ

ELECTRONIC WASTER RECOVERY CENTER

1219 KANSAS AVENUE, MODESTO, CA 95351 PAUL CHARLES SHARP

Central Valley Business Journal

February 2016

Lodi Art Hop puts focus on city’s center By SIM RISSO Business Journal writer srisso@cvbizjournal.com

LODI — Art lovers flock to downtown Lodi on the first Friday of each month for the Lodi Art Hop to enjoy the work of local artists and check out businesses. The event, which is put on by the Lodi Arts Commission and the Lodi Arts Foundation, is free and features local artists displaying painting, poetry, drawings and sculpture. Businesses and galleries in downtown Lodi host the event and offer hors d’oeuvres and wine tasting. “It gets foot traffic to the door,” said Art Hop project coordinator Tamatha Litfin. “A lot of people just like to hang out on Friday night and stroll along and they go and check out the artwork. Sometimes they patronize the business and purchase things.” Heidi Benjestorf, owner of B Sharp School of Music got involved in the art hop to help support local artists and bring more exposure to her business, noting it only cost her $100 per season to be involved, which included getting her name featured on the art hop brochures and in the newspaper on days the event is held. “It brought awareness, where people would say “Oh, I didn’t even know you guys were here,’” said Benjestorf. “That’s what was really good. It’s really cheap advertising, but it’s a good value. Advertising is so expensive and so it was very good exposure.” The main gallery is set up at the Thomas Theater Gallery at Hutchins Street

WAYNE DENNING/CVBJ

Lodi artist Kris Jones showing his work at the January Lodi Art Hop.

Square, with displays also at the Lodi Library, Tony Segale’s Double Dip Gallery, the Lodi Community Art Center. Other businesses participate on a rotating basis. In January, the featured artist at the Thomas Theater Gallery was 26-yearold Kris Jones, a Lodi resident who focuses on comic book-style art. “Growing up as a kid I had a lot of comic books, and I still do now,” said Jones. “Some of the illustrators and writers are really good. I’ll recreate a picture and kind of pay homage to them.” January 2016 was Jones’ second time doing the art hop. He also participated in March 2015 and says he had a better turnout this time around. Jones was able to sell some of his artwork and get feedback on where to market

himself in the future, including street fairs and comic book conventions. Jones would like to keep honing his craft in local venues and eventually turn it into a career. “The ultimate goal for me, I’d love to work at Marvel or DC Comics,” said Jones. “I really admire some of their illustrators and inkers and like to read their back stories and to know that they were just into the comics and started drawing and went to school for drawing and started on the floor and worked their way up.” The featured artist at the Lodi Library was Stockton poet Robert Fulton Laird. Tony Segale displays his own art at Tony Segale’s Double Dip Gallery, which operates as both an art

gallery and ice cream parlor. In addition to his own work, Segale displays artwork from other artists in his shop. Turnout for the Art Hop varies depending on which artists are featured, but some events draw a lot of people to downtown Lodi. That influx of people is what entices businesses to participate. Benjestorf decided to take the spring season off for the Art Hop to focus on her business. She plans to participate again in the future, but before she does she’d like to come up with a plan on how to best market the event toward her target audience — parents who want to get their children involved in music lessons. As a musician and an artist herself, Benjestorf made an interesting observation of another value the art hop brings to artists: teaching them entrepreneurship, a skills artists need. “Being a musician myself, I know from experience that artists aren’t the best at marketing in general because that’s not their craft,” said Benjestorf. “Their craft is actually a skill that they focus on. They focus on their art. They have to learn a whole different world that maybe some of them aren’t good at. When you have stuff like the Art Hop and the Chamber of Commerce, they are the ones who kind of help you get your feet wet so people know you’re around and you’re in business. “If you’re a small-business owner, you really can’t afford to be awkward or you can’t afford to be an introvert because otherwise you’re not going to do business. So you have to break out of your shell. Stuff like the Art Hop makes it easy because people are kind of doing it for you.”

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