P&W Position Statement

Page 1


GREAT

IDEAS BUILD BRANDS

ENERGY MAKES

THEM GLOW

LET US SHOW YOU AROUND


1 TEAM SPIRIT

You know your company and you know your brand, so the first thing we need to do is listen. Come and talk to us. Share your goals with us and we will use our skills and experience to meet your specific objectives. Working together is the key. Come in and have a cup of tea.


2 CREATIVITY IN CONTEXT

We understand brands and their packaging inside out. Brands need to be considered in context, not in isolation. We will research your sector and evaluate your competitors. We bring our insights from other sectors, help to optimise your onshelf presence and optimise your merchandising potential.


3 BRANDS NEED BALANCE

Great design requires a blend of emotion and logic. A balance of creativity and commercial reality. Getting the mix right is a process we have refined over two decades. Design is not fine art, it answers a brief and fulfils a function. We offer a unique insight into how to develop and create brands that perform – whether it’s in a retail environment or on a kitchen shelf.


4 WORKMANSHIP

The success of a project depends just as much on hard work as it does inspiration. Maintaining a brand and keeping it at the cutting edge is an ongoing process that cannot afford to stop and start intermittently. We will partner your company through thick and thin – always working hard to ensure that your brand values are finely honed.


5 RELAX

Your brand is safe in our hands. We have excellent project management credentials and have a proven track record with many of the world’s biggest brands. We are part of your team, and will do everything we can to make your life easier.


6 GROWTH

We do not assume your brand will remain a perennial. We always monitor the progress and development of the brands we work with, nurturing them so that they grow, mature and flourish.


P&W LONDON: 21 Ivor Place London NW1 6EU T: 020 7723 8899 E: adrian@p-and-w.com

P&W LOS ANGELES 524.5 25th Street Hermosa Beach CA90254 USA T: +00 (1)310 536 6703 E: danielle@p-and-w.com


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